Tomorrow I leave for NYC to speak at CraftFest then attend Thrillerfest. This conference (for me) is simultaneously exciting and terrifying. I’ve always held a deep love for NY (and still do). This is one of the challenges I’ve faced when it comes to being a social media expert for authors.
My goal is to connect each author with the publishing path that is best for that artist.
In the meantime, I also strive to help NY innovate. Amazon is great, but healthy competition is best for all of us in the end. Monopolies are only good for said owner of the monopoly. As I said in Rise of the Machines–Human Authors in a Digital World, “NY brings balance to The Force.” Any help I can offer to help them raise their game? I’m here.
Thriving in the Digital Age
One of my all-time favorite movies is Heartbreak Ridge. It’s a movie about a drill instructor who has to take command of a spoiled recon platoon with a bad attitude. Part of how Gunny Highway whips these bad boys into shape is by constantly changing the rules so they have to learn to be predictive, to think three steps ahead and anticipate changes.
The best line in the movie?
Improvise, adapt and overcome! ~Gunny Highway
Know The Territory
My mission is to give you guys a plan that is within context of the shifting paradigm. One of the keys to being successful is to understand the market territory and how best we fit into that territory so we can accomplish our objectives. It’s how we improvise and adapt (then overcome).
For instance, the ancient Greeks ruled the seas. The Romans? They were better fighting on land. When Greeks knew they needed to resolve a conflict or retake a territory, they worked very hard to bring the battle onto the water. Mainly because they ROCKED on water…and also it was far harder to have a party boat on land :D.
The Internet has a wealth of information to help us understand where we fit. The smart writer gets educated and knows where she maneuvers best. I hope NYC will grow more comfortable innovating for the Digital World because that’s where a lot of the “battle” is now taking place. Can they adopt techniques that can help them maneuver this new territory with the same ease?
One of the reasons Rome remained an EMPIRE for a few thousand years is they learned to assimilate the tactics and tools of their adversaries. When the Spanish kicked their tails with the Gladuis Hispaniensis (the Gladius)? The Romans became MASTERS at forging and wielding that sword. They didn’t keep running into battle with the same sword that lost them the battle in the first place, because “Well, we have always used that sword.”
They adapted and changed to accommodate new and superior technology to gain the advantage. Writers and publishers who can learn and grow and harness new technologies are the ones who will dominate the field.
Know Your Strengths and Weaknesses
Not everyone has the ability to be an entrepreneur. Self-publishing and indie publishing are not a panacea. Are you ready to learn to be a publisher? Are you willing to learn the business side of the business? Are you okay with failing? A lot?
I wish I could tell you I’ve never made any bone-headed decisions, but I have. More than I care to admit, in fact. But, I am grateful I did some stuff wrong because failure is a great teacher. Failing SUCKS, but it will teach you to improvise and adapt.
No matter which path you choose, failure will be there. That’s okay. Learn from it. Harness it. Grow stronger. OVERCOME.
It’s a Great Time to Be a Writer
This is the beauty of the new paradigm. We now have choices. Some of you are natural entrepreneurs. Every time I get around RWA people I feel like a babe who knows NOTHING. So many of their authors not only have an unparalleled work ethic, but the sheer business-savvy they possess leaves me speechless.
….and I’m Kristen Lamb. NOT an easy feat :D.
Yes, I self-published. It was the best option for my personality and content. Yet? My dear friend Susan Spann negotiated a three-book traditional deal for her (Shinobi Mystery Series) Claws of the Cat. Why?
First, her books are awesome, but secondly, she has a law practice. She didn’t have the time or energy to do all the stuff a publisher does. For her, traditional was an ideal fit. This goes back to knowing strengths and weaknesses and what terrain we feel we can be strong.
Are you better
fighting writing on solid land traditional or out at sea non-traditional? This is why I never offer a One Size Fits All Platform for writers.
WANA supports all types of writers and all types of publishing. The cool thing about books? They are not so cost-prohibitive that people won’t buy more than ONE. Thus, we really aren’t each other’s competition, and that places us in a unique position to work together to improve the terrain all around.
Traditional publishing brings over a century of gatekeeper experience and the indies are forging ahead and innovating in the digital world. We are wise to look to each other and learn. The traditionals can help us improve the overall quality of our product, but the indies can help us reach more readers faster and better. Indies are great at streamlining and innovating.
The good news is we are living in an amazing time to be writers (and publishers).
What are your thoughts? Do you like that writers finally have a career path? Do you like being an entrepreneur? Have you enjoyed being traditionally published? What do you think we can learn from each other?
I love hearing from you!
To prove it and show my love, for the month of July, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
NOTE: My prior two books are no longer for sale, but I am updating them and will re-release. My new book, Rise of the Machines–Human Authors in a Digital World is NOW AVAILABLE.
At the end of July I will pick a winner for the monthly prize. Good luck!