Archive for category Self-Publishing
Ah, a New Year is before us. What is the future of publishing? What lies ahead for writers? Will Snooki have another baby? After consulting my team of advisors, those being the voices in my head, I’ll toss my predictions in the ring tomorrow. Granted, much of what I predicted last year has come to pass. A lot of it, I think still will happen but I have a history of being so far ahead of the game, people think I’m bonkers (ok, I am).
Note to Self: Perhaps wearing tinfoil hat impairs professional credibility.
Before I give any predictions for 2014, I figured it might be fun to take a quick look at the past nine years before we finish out my decade of Publishing Prognostication and Social Media Soothsaying. More fun than cleaning the house, right?
I’ve been very blessed to be right more times than I was wrong. I’d love to claim superpowers, but most of this is just doing what writers do—paying attention, using empathy, extending logic. Also, we are wise to seek out people smarter than we are. I know I do. I listened to bloggers, other experts, commenters and even self-professed non-readers, and they should have a lion’s share of credit.
This record of predictions is not an OOH, TOLD YOU SO! LOOK HOW AWSOME I AM! *OUCH I got a cramp patting myself on the back!* as much as it’s a poignant illustration how being present and engaged can give all of us tremendous advantages. When we try to automate the future or run our careers by remote, we lose predictive powers and become reactive instead of proactive. Our digital community is very wise if we are humble enough to participate, ask questions and then listen when they answer.
Thus, this 9-year list is to demonstrate that often, when we dare to be different, we will be criticized (often brutally), but our hearts, intuition and community can be pretty accurate guides if we stay the course ;)…
Nine-Year Record of Predictions:
From 2004-2007, I predicted there would be a time when novelists could use social media to build a platform before the first book was even finished, and that this platform would eventually be a viable bargaining tool with publishers.
NUTSO. Burn her! She’s a witch!
I ignored the agents and writers who laughed at me and kept plodding away on Gather, then later MySpace and Facebook. I began using Twitter in 2008 because I felt this was a platform that would eventually change the way the world interacted. I hung out with all 20 other members on Twitter and waited, biding my time.
I also predicted that the same Digital Tsunami that leveled Tower Records would take out Kodak and then The Big Six.
In 2008, I predicted that there would soon be a time that an author without a sound social media platform would be at a major professional disadvantage. Writers of The Digital Age had to have BOTH good books AND a sound platform. Good books alone were NOT ENOUGH.
What is she SMOKING?
If you peruse my archives, you will see many “sweet and thoughtful” comments by agents and authors regarding how I was an imbecile and writers only needed to write a good book. I was regularly informed I possessed the intellect of a brain-damaged monkey with a Valium addiction. Ouch. Agents (and writers) blogged left and right about staying off social media and focusing only on writing good books. Many indie author gurus preached the same.
By 2011, agents stopped leaving hate comments on my blog, likely because they were too busy googling authors to see if they had a viable social platform. Major NYC agencies began refusing queries if a fiction author couldn’t demonstrate he/she had a sound platform. Today? Most have changed their tune and come to accept that Digital Age Authors have to be balanced to succeed—good books, good business, authentic social media.
In 2009, I encouraged The Big Six to embrace e-books, because that year some of the first affordable and user-friendly devices hit the market and I really wanted the Big Six to enjoy a Golden Era again. Sure theses gadgets were still in the Early Adopter part of the bell curve, but I noticed the price of smart phones, tablets, e-readers and data packages was steadily dropping at roughly the same time. To me, this was a clear indication that e-books would eventually edge over into the fat part of the bell curve and become entrenched. Smart phones and tablets would soon be mainstream and people would be searching for content and entertainment.
Actual Agent Quote: E-Books will be statistically meaningless. Like everyone thought audio books would end paper, e-books are a fluke and people will always want paper books.
I suppose this is one of the reasons why we no longer have a Big Six. *shrugs*
By 2010, I predicted that authors couldn’t rely on price alone. Cheap books would only hold power so long before it devolved into a race to the bottom of who could give away the most stuff for nothing. The “shiny” of .99 books and FREE! would dull once everyone was doing it. Also, consumers would get frustrated downloading books rife with errors, formatting issues and bad writing.
I postulated that eventually readers would pay more for something they might actually read. I advised writers to use .99 and FREE! promotions only of those tactics served a long-term advantage. For instance, offer the first book of a series for free or .99 to encourage sales.
Amazon permitted this deluge of cheap books because it was putting the hurt on The Big Six. I theorized that once Amazon no longer considered Big Publishing a threat, it would reign in the freebies and the initial advantages offered to authors willing to hand away books. From 2012 to 2013, I noted the price of e-books highlighted on Amazon rise from .99-$2.99 to roughly $4.99 to $6.99, demonstrating Amazon’s strategy was paying off (this was right about the same time This Big Six became The Less-Big 5 and teetered on becoming The Spiffy Four). This was also when authors started seeing changes in how FREE sales were being ranked/weighted by Amazon.
In 2011, I recommended that major publishers rethink pricing for the e-book. Charging the same price for an e-book as a hardback was bad business that would come back to bite them and only fuel the indie momentum they were trying to stanch. Agency pricing would put them in the crosshairs of the DOJ (which it did). Also, this ridiculous pricing was bound to drive the mid-list authors into abandoning the traditional ship and becoming indies.
Though I’d love to claim Nostradamus-like-powers, this isn’t rocket science. A best-selling author can only get so many ticked off one-star reviews for an overpriced $24 e-book before rethinking if the publisher is really making sound business decisions for that author’s present and future career.
This same year, I also railed against automation (and, frankly, always have). I knew that, as more regular people started using Twitter, they’d soon be able to spot bots and would come to resent and ignore them. I warned writers against these “time-saving” devices. My sentiment? It doesn’t take but a few moments to hop on social media and type a sentence.
We are WRITERS.
I caught a LOT of heat over my attitude regarding automation and multiple accounts.
Then, The Boston Marathon Bombing tragically demonstrated the point I’d been trying to make for almost five years. Even well-crafted pre-programmed tweets are still SPAM. Our world changes on a dime and instantly. Many authors ended up in hot water because, “Buy my book, now FREE!” posted in the midst of a tragedy. And the time spent undoing the damage to the author brand probably exceeded that time “saved” by automating tweets.
In 2011 and 2012, I warned against algorithmic alchemy. Amazon, Google, etc. knows when someone is abusing algorithms for any advantage. This is why they employ teams of computer experts who are tasked with changing algorithms any time certain users start gaining a manipulative advantage. Juking numbers only works short-term. There are better and longer-lasting uses of our time. Amazon now limits tags and penalizes abusers.
In 2013 I predicted a flood of mid-list authors would cut loyalty with NY and choose indie or hybrid paths. This is actually becoming more and more standard practice over the past year. CJ Lyons is one of many traditional authors who’s decided to add indie publishing into her career plan. When I spoke at Thrillerfest in NYC this past July, the CEO of AMAZON Publishing was the keynote. The hard line dividing writers finally began to crumble this past year.
I will post my predictions for 2014 tomorrow, but what I hope you take away from today’s post is:
If we aren’t failing, we aren’t doing anything interesting.
The truly successful are never too smart or too talented or too important to listen to others.
Heat can burn us or forge us. If we dare to go against the majority, expect pushback. Often it’s a sign we’re onto something ;).
Never fear being wrong. It’s the only way to figure out what’s right.
We really can’t predict the future, only create it. So let’s create something AMAZING!
WE ARE NOT ALONE!
What are your thoughts? Have you been ridiculed but kept pressing? What are some mistakes you made, but what did you learn? I know I’ve made plenty and they taught me way more than success. What were some trends you spotted and maybe people thought you were nuts?
I LOVE hearing from you!
To prove it and show my love, for the month of December, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less). Comments for guests get extra POINTS!
I hope you guys will check out my latest book Rise of the Machines–Human Authors in a Digital World and get prepared for 2014!!!!
Waaayyyy back in the Dark Ages of Publishing, I queried many, many…*sigh* many agents, only to be rejected. Then, I pitched a social media book for writers…and they laughed in my face. Social media is a fad. Authors only need a good book. Yup. Well, these are the same folks who are now requiring an author to have a strong social media platform and most won’t so much as look at a book if they can’t google an author’s name and have it show up (and show something vibrant and interesting).
Had it not been for the indie/e-book revolution, my first #1 best-selling book We Are Not Alone–The Writer’s Guide to Social Media, and my second #1 best-selling book Are You There, Blog? It’s Me, Writer, and now my new best-selling book Rise of the Machines–Human Authors in a Digital World would never have existed (let alone dominated the top three slots in multiple categories).
Thank you WANA and INDIE PUBLISHERS! *shout-out to Bob Mayer, Jen Talty & Cool Gus Publishing who took a chance on my first two books*
Aside from me (being a niche author), there were many traditionally authors who had extensive backlists (full of mega-successful books) who would have never made another dime off that work (and a lot are now making six and seven figures). There were also many authors who’d been rejected for years, who finally forged their own paths using e-books. Look up Romance Author Theresa Ragan. Theresa sold SO many books, that when NY came calling? She turned them down.
I wonder if she sent them a rejection letter with “does not fit my needs”? Hmmm, perhaps I should ask next time I see her :D.
There are also authors like John Locke who used e-book success to garner sweet publishing deals. Why am I mentioning this stuff? Because no matter what kind of author we are—traditional, indie, self-published? E-books are important.
Yes, even if we traditionally publish. Right now NY can produce a book (maybe two) in a year. That’s a lifetime in the Digital World. What better way to keep fans excited than by publishing backstory, short stories, deleted scenes, stories involving supporting characters? This helps keep readers passionate so when your book is on the shelves? They are SO THERE.
Today, to talk about e-books and her own experience is Award-Winning Author (of TWENTY-SIX books) Amy Shojai…who happens to be a WANA International Instructor because I only want the best for you guys.
Take it away, Amy!
A few years ago, I had a high-profile agent, a spokesperson gig with a major pet products company, and a dozen award winning pet books published by “Noo Yawk” publishers. Oh, I worked my furry tail off for years to get there, but thought I’d finally arrived.
Before y’all decide to use my face on your personal dart board, you should know this: publishing went KER-FLOOEY!
I ended up back at square one. My agent couldn’t get a bite on any of my proposals. The spokesperson gig cancelled. My books got remaindered instead of renewed. All those backlist books, my retirement income (sob!), instead became dust bunny habitat under the bed.
Betcha you heard the booming echo of head-banging frustration where you lived. And you know what? “Noo Yawk” didn’t care. Tried a new agent and that didn’t work either. So I quit writing. I even took a real job . . .for about six months until I realized it doesn’t matter that “Noo Yawk” doesn’t care.
It only matters that I CARE.
Nobody cares more about YOU and your goals than YOU. So ya gotta be nice to you, treat you like royalty, and find ways to say “yes I can” instead of wallowing in “why I can’t.”
WHO ARE YOU, ANYWAY?
I am a writer. It’s not what I do, it’s who I am. But the “old Amy” no longer worked in the new world. Without an agent, I had nobody telling me “don’t bother, it won’t sell.” Without an editorial deadline, I had time to revise and update the latest, greatest information. And without that high-profile on-the-road gig, I could experiment with projects without concern it might hiss-off a sponsor.
So I reinvented myself first by kindle-izing my backlist books. That led to partnering with Jen Talty and Bob Mayer’s COOL GUS Publishing, creating my BLING, BITCHES & BLOOD blog (thank you Kristen!), voicing my own audio books, writing original titles and most recently a critically acclaimed dog-viewpoint THRILLERS WITH BITE series.
All because publishing went KER-FLOOEY. That’s a techie term. You have my permission to use it (I’m a writer, so I can make schtuff up).
BEYOND NaNoWriMo: KNOW YOUR OPTIONS
So, what does this have to do with you? Today there are fewer eyebrows raised toward hybrid/indie/self-pub authors than when I jumped off the digital cliff. The flood gates have opened.
Did you complete NaNoWriMo? Are you lined up at the starting gate, ready to pull the trigger on a spanking-new baby book?
Whether you plan to DIY Ebook, hire POD done, or choose a la carte services for cover design, publishing and more, LEARN FROM MY MISTAKES. Discover the options and make educated choices.
Because do-overs sucketh big time. This is why I am offering my:
Next Saturday, December 7, 2013, join my EBOOKS FOR WRITERS Webinar from 2-3:30 NY time for all the must-know options for publishing in today’s digital age. It’s only $40 (but you’ll get $10 off with the code GO INDIE). Register here.
No hotel, no travel, no makeup required! I love Webinars because I can wear jammies and have your cat or dog on my lap. The recording makes it possible to revisit the session later—especially helpful for those with a time conflict who live in, say, Australia. Or the wilds of Manhattan. And, if you aren’t yet ready to pull the trigger on your book, the session helps you figure out next steps when you ARE ready.
(Hint: Might be a cool early holiday gift for a writer in your life.)
The live Power Point presentation includes lots of SQUEEE! cute animal picture illustrations, answers your questions and gives you a life-preserver to keep you afloat as you dive off the self-publishing cliff. You will learn:
• Pros & Cons of Ebook Publishing compared to “Traditional”
• Options Available from DIY platforms to for-hire services
• Kinds of costs involved
• What you can (and should) do yourself
• What you should hire professionals to do
• Resources for helpful self-publishing software, editorial assistance and cover design help
• Practical step-by-step how-to “Kindle-ize” your manuscript
• Formatting tips for illustrations, covers, sidebars and table of contents
• Promotional must-knows including DO’s and DON’TS!
• Includes valuable links to further information, available as a down-load/handout.
I got to reinvent myself with help of others like Kristen Lamb who mentored me into creating a kick-ass BLING, BITCHES & BLOOD BLOG, so turn-about is fair play. Besides, it’s just the right thing to do. That’s one reason I jumped at the chance to guest here at Kristen’s amazing blog site. Good karma gets returned so find ways to pay-it-forward, let others know about the seminar (and discount code GO INDIE). You can thank me later ;).
By Jay Donovan
Yes, it’s me again, Kristen’s Tech Guy. Kristen has family issues hitting her hard and has been nursing a loved one back to health. We’ll have to wait for a future blog post to learn if Nurse Kristen is more Florence Nightingale or Nurse Ratchet.
You’d have thought she’d have learned after I hijacked her site last time. Then again, knowing Kristen, she’s aware that I ‘sampled’ a couple glasses of wine while TechGirl and I made lasagna. Kristen’s call for help at an ungodly late hour is most likely a ploy Sun Tzu would be proud of.
Regardless, challenge accepted!
Actually, this is a fantastic chance to catch everyone up on the goings on in WANAville.
First off, thanks to everyone who joined us for the October WANACon Writers Conference. We appreciate your trust in us and hope you had as good a time as we did. For those who couldn’t join us, the session recordings are available for On Demand viewing here.
The next WANACon will be Friday February 21st and Saturday February 22nd, (hopefully) far enough from the chaos of the holidays that a conference track on what to do next with your NaNoWriMo creation makes sense, and close enough to Valentine’s Day for one on writing romance.
We’re not moving away from live classes, but with busy WANAs all over the globe, we’re structuring classes to be more flexible for those who can’t attend live.
And a shameless plug…
Book Tours in Your PJs
On Friday, my company, TechSurgeons is adding an new Author Service – Virtual Book Tours. They’ll use the same tech WANA uses for WANACon and live classes. At an introductory price of $50, you can rent a virtual room for 6 hours for you and up to 10 others at a time. You’ll be able talk to your readers, share web cams, instant message with the shy ones, display PDFs of sample chapters, extras, and ‘out takes’ or whatever creative ideas you have. Contact me for more details.
Remember WANATribe, -the- private social media site by authors for authors.
We have Tribes for all genres and interests. And if you don’t see the one you want, you can create it. Joining and using WANATribe is free.
As a thank you prize for
reading putting up with my post, here’s a video of (I believe) George Clooney and Brad Pitt dueling with a flamethrower and fire extinguisher. Inside sources claimed this was filmed just before they went to their respective makeup artists.
Okay, that was mean. Here’s an amazingly cool video of the Ohio State band performing their “Hollywood Blockbuster” Show.
Jay Donovan is the official WANA Tech Guy and takes care of all WANA’s technology needs. He’s writing an “Expansion Pack” on the proper use of pen names to supplement Kristen’s “Rise of the Machines” and should be working on it instead of hijacking blogs and talking about himself in third person, but where’s the fun in that?