Posts Tagged Amazon
Waaayyyy back in the Dark Ages of Publishing, I queried many, many…*sigh* many agents, only to be rejected. Then, I pitched a social media book for writers…and they laughed in my face. Social media is a fad. Authors only need a good book. Yup. Well, these are the same folks who are now requiring an author to have a strong social media platform and most won’t so much as look at a book if they can’t google an author’s name and have it show up (and show something vibrant and interesting).
Had it not been for the indie/e-book revolution, my first #1 best-selling book We Are Not Alone–The Writer’s Guide to Social Media, and my second #1 best-selling book Are You There, Blog? It’s Me, Writer, and now my new best-selling book Rise of the Machines–Human Authors in a Digital World would never have existed (let alone dominated the top three slots in multiple categories).
Thank you WANA and INDIE PUBLISHERS! *shout-out to Bob Mayer, Jen Talty & Cool Gus Publishing who took a chance on my first two books*
Aside from me (being a niche author), there were many traditionally authors who had extensive backlists (full of mega-successful books) who would have never made another dime off that work (and a lot are now making six and seven figures). There were also many authors who’d been rejected for years, who finally forged their own paths using e-books. Look up Romance Author Theresa Ragan. Theresa sold SO many books, that when NY came calling? She turned them down.
I wonder if she sent them a rejection letter with “does not fit my needs”? Hmmm, perhaps I should ask next time I see her :D.
There are also authors like John Locke who used e-book success to garner sweet publishing deals. Why am I mentioning this stuff? Because no matter what kind of author we are—traditional, indie, self-published? E-books are important.
Yes, even if we traditionally publish. Right now NY can produce a book (maybe two) in a year. That’s a lifetime in the Digital World. What better way to keep fans excited than by publishing backstory, short stories, deleted scenes, stories involving supporting characters? This helps keep readers passionate so when your book is on the shelves? They are SO THERE.
Today, to talk about e-books and her own experience is Award-Winning Author (of TWENTY-SIX books) Amy Shojai…who happens to be a WANA International Instructor because I only want the best for you guys.
Take it away, Amy!
A few years ago, I had a high-profile agent, a spokesperson gig with a major pet products company, and a dozen award winning pet books published by “Noo Yawk” publishers. Oh, I worked my furry tail off for years to get there, but thought I’d finally arrived.
Before y’all decide to use my face on your personal dart board, you should know this: publishing went KER-FLOOEY!
I ended up back at square one. My agent couldn’t get a bite on any of my proposals. The spokesperson gig cancelled. My books got remaindered instead of renewed. All those backlist books, my retirement income (sob!), instead became dust bunny habitat under the bed.
Betcha you heard the booming echo of head-banging frustration where you lived. And you know what? “Noo Yawk” didn’t care. Tried a new agent and that didn’t work either. So I quit writing. I even took a real job . . .for about six months until I realized it doesn’t matter that “Noo Yawk” doesn’t care.
It only matters that I CARE.
Nobody cares more about YOU and your goals than YOU. So ya gotta be nice to you, treat you like royalty, and find ways to say “yes I can” instead of wallowing in “why I can’t.”
WHO ARE YOU, ANYWAY?
I am a writer. It’s not what I do, it’s who I am. But the “old Amy” no longer worked in the new world. Without an agent, I had nobody telling me “don’t bother, it won’t sell.” Without an editorial deadline, I had time to revise and update the latest, greatest information. And without that high-profile on-the-road gig, I could experiment with projects without concern it might hiss-off a sponsor.
So I reinvented myself first by kindle-izing my backlist books. That led to partnering with Jen Talty and Bob Mayer’s COOL GUS Publishing, creating my BLING, BITCHES & BLOOD blog (thank you Kristen!), voicing my own audio books, writing original titles and most recently a critically acclaimed dog-viewpoint THRILLERS WITH BITE series.
All because publishing went KER-FLOOEY. That’s a techie term. You have my permission to use it (I’m a writer, so I can make schtuff up).
BEYOND NaNoWriMo: KNOW YOUR OPTIONS
So, what does this have to do with you? Today there are fewer eyebrows raised toward hybrid/indie/self-pub authors than when I jumped off the digital cliff. The flood gates have opened.
Did you complete NaNoWriMo? Are you lined up at the starting gate, ready to pull the trigger on a spanking-new baby book?
Whether you plan to DIY Ebook, hire POD done, or choose a la carte services for cover design, publishing and more, LEARN FROM MY MISTAKES. Discover the options and make educated choices.
Because do-overs sucketh big time. This is why I am offering my:
Next Saturday, December 7, 2013, join my EBOOKS FOR WRITERS Webinar from 2-3:30 NY time for all the must-know options for publishing in today’s digital age. It’s only $40 (but you’ll get $10 off with the code GO INDIE). Register here.
No hotel, no travel, no makeup required! I love Webinars because I can wear jammies and have your cat or dog on my lap. The recording makes it possible to revisit the session later—especially helpful for those with a time conflict who live in, say, Australia. Or the wilds of Manhattan. And, if you aren’t yet ready to pull the trigger on your book, the session helps you figure out next steps when you ARE ready.
(Hint: Might be a cool early holiday gift for a writer in your life.)
The live Power Point presentation includes lots of SQUEEE! cute animal picture illustrations, answers your questions and gives you a life-preserver to keep you afloat as you dive off the self-publishing cliff. You will learn:
• Pros & Cons of Ebook Publishing compared to “Traditional”
• Options Available from DIY platforms to for-hire services
• Kinds of costs involved
• What you can (and should) do yourself
• What you should hire professionals to do
• Resources for helpful self-publishing software, editorial assistance and cover design help
• Practical step-by-step how-to “Kindle-ize” your manuscript
• Formatting tips for illustrations, covers, sidebars and table of contents
• Promotional must-knows including DO’s and DON’TS!
• Includes valuable links to further information, available as a down-load/handout.
I got to reinvent myself with help of others like Kristen Lamb who mentored me into creating a kick-ass BLING, BITCHES & BLOOD BLOG, so turn-about is fair play. Besides, it’s just the right thing to do. That’s one reason I jumped at the chance to guest here at Kristen’s amazing blog site. Good karma gets returned so find ways to pay-it-forward, let others know about the seminar (and discount code GO INDIE). You can thank me later ;).
Thrillerfest is a phenomenal conference packed full of experts and even heroes. It’s also a unique conference in that it takes place in NYC, right in the heart of traditional publishing. One of my major goals for WANA has been to serve writers—ALL writers. Publishing has been a One Size Fits All model for generations, and a lot of great writing has been collateral damage.
In fact, the paper-driven paradigm had driven many forms of writing to the brink of extinction—short stories, novellas, poetry, serials, pulp fiction, epic fiction, etc—simply because these types of works were a bad investment for a business that must turn a profit in order to survive and keep investing in new authors.
WANA LOVES ALL WRITERS
WANA has always made it a point to never make authors feel they needed to choose sides. Traditional is a better fit for some authors and indie isn’t for everyone. Self-publishing is far from a panacea. Each one has strengths and weaknesses and I explore that in Rise of the Machines–Human Authors in a Digital World.
The key to building the perfect platform for your career is to make an honest assessment of which publishing path fits your personality, your work and your needs. WANA is not a Social Media Snuggie.
I’m a huge fan of the new paradigm, namely because we are seeing an explosion of creativity. New genres are being birthed and old forms are being resurrected. I’ve spent many, many blogs imploring NY to realize that self-publishing and indie publishing do not have to be enemies. Yet, last year I was excruciatingly frustrated when I returned from Thrillerfest.
Some people felt I was being mean in that post, but when you love something you sometimes need to be tough. Last year, when few seemed to be acknowledging the pink elephant (Amazon) in the room and some comments about self-publishing were utterly inappropriate, I was annoyed at the lack of foresight.
And, when I kept hearing mantras like, “E-books are a fad” “People love bookstores” and “Readers will always want paper”?
I wanted to scream.
Borders was already dead and gone and Barnes & Noble had been experiencing major losses. If things didn’t change? Authors would be hurt the most because (at the time), I believed leadership wasn’t looking ahead. They were too busy protecting what had always been.
I felt like Jerry MacGuire:
Help me, help you!
“If You’re Not at the Table, It Means You’re on the Menu”
I read the above quote out of John C. Maxwell’s latest book The 15 Invaluable Laws of Growth. It really spoke to me and helped me realize the root of my frustration with traditional publishers over the past few years. They’ve consistently refused to sit at the table of the new paradigm and that meant they were on the menu (placing its authors on the menu as well).
The Publishing Apocalypse
A federal judge recently ruled that Apple illegally conspired with five of the six biggest publishers to inflate prices in the emerging e-book market. Apple will be disciplined and the big publishers are certain to take a hit as well, though actual damages have yet to be ruled.
While the big publishers remain insistent they’ve done nothing wrong, it seems unlikely they will take on the Department of Justice a second time. This means Amazon is poised and ready to absorb even more of the book market.
William Lynch, CEO of Barnes&Noble resigned early this month after devastating earning reports made it clear that Barnes & Noble was losing the battle to Amazon. Their Nook had failed to keep pace with other devices like the Kindle Fire and the iPad, despite B&N’s partnering with Microsoft.
According to the New York Times article by David Streitfeld, E-Book Ruling Gives Amazon and Advantage, “The verdict in the Apple case might have been a foregone conclusion, telegraphed by the judge herself, but it emphatically underlined how the traditional players in the book business have been upended. Only Amazon, led by Mr. Bezos, seems to have a plan. He is executing it with a skill that infuriates his competitors and rewards his stockholders.”
Barnes & Noble, upon Lynch’s departure, appointed Michael P. Huseby former CFO to CEO. Additionally, according to another recent article by Julie Bosman in the New York Times Chief Leaves Barnes & Noble After Losses on E-Readers, “Max J. Roberts, the chief executive of the college division, will report to Mr. Huseby, while Mr. Huseby and Mitchell S. Klipper, the chief executive for the retail stores, will report to Leonard Riggio, the company’s chairman.”
These decisions hint that this is a likely a step toward “separating the digital and retail divisions, as the company has indicated it might do. Barnes & Noble has been in talks over a potential sale of its digital assets, as well as its 675 bookstores.”
What Does This Mean?
All of this points to an ominous sign that the bookstores likely will be broken up, which is why I’ve been adamant that writers (and traditional publishers) stop relying so much on the brick-and-mortar-model, since it was clear from history (Tower Records & Kodak) that these retailers would likely experience record contraction or go away altogether.
(I doubt bookstores will disappear completely just reinvent as I mentioned in this post last year The WANA Plan to Save Bookstores & Revive Publishing).
This has been another reason I have been passionate in my crusade to educate writers how to create an author brand on-line using blogging and social media. If the bookstores go away or shrink to the point of inconsequence, our only lifeline for success is the Internet.
Historically, bookstores have been the main hub where readers discover authors. That has completely changed. If we fail to appreciate this, we plan to fail.
After All of This, Why Was Thrillerfest So Encouraging? Welcome to the “Lifting of the Veil”
Rather than bringing in a big publisher to talk about favorite books and ignore the consumer landscape, ITW (International Thriller Writers) recruited Russ Grandinetti, Vice President of Kindle Content and Kindle Direct Publishing to speak. They also invited Createspace to be an active part of the conference and allowed ME to teach blogging at Craftfest, which shows they are looking to the future (or that they need better security :D).
Grandinetti’s speech left me in tears.
Grandinetti spoke about how it is a brilliant time to be a writer and how traditional and non-traditional don’t have to be adversaries (Sound familiar?). By using the new tools available, authors (even traditional authors) can keep fires burning with fans in between books and help big publishers reinvent and become more profitable.
Authors are now free to write serials, shorts, prequels and maybe even try new genres. Authors can stretch as artists after being in a severely restrictive business model for so many generations. We now are seeing the emergence of the hybrid-author, just as indie giants like NYTBSA Bob Mayer predicted years ago.
(And a major reason WANA never chose sides. I always believed one day they might work together).
I nearly passed out when mega-author-legend David Morrell asked for help understanding how to improve his metadata and when Anne Rice spoke about her love for Facebook. The energy this year was completely different. Rather than attending a wake, it was like attending a baby shower. The excitement for the future was palpable and it was a joy and it was an honor to witness this.
*and the choir sings*
Yes, an apocalypse can mean destruction—destruction of outdated operations, old thinking, ineffective models—but like a forest fire, an apocalypse also opens room for something new and vibrant and even stronger to emerge.
The fact that the biggest authors in the business were now looking at new ways of doing things? *happy dance* Finally, everyone agrees that stories and information, authors and readers are more important than keeping the status quo. YAY!
We are in scary but wonderful times and no matter which path you choose to take, please know two things:
1. ALL authors need an on-line platform.
2. It is the best time in HUMAN HISTORY to be a writer.
I knew NY had it in them. And, though the judgement against Apple and the major publishers does have a dark side (namely that competition keeps markets healthy), we can at least rejoice in this awakening and hope this leads to improved business creativity. Hey, NYC can learn a lot from writers :D.
What are your thoughts? Do you feel encouraged? Overwhelmed?
I LOVE hearing from you!
To prove it and show my love, for the month of July, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
NOTE: My prior two books are no longer for sale, but I am updating them and will re-release. My new book, Rise of the Machines–Human Authors in a Digital World is NOW AVAILABLE.
Also, Remember there is a class on Antagonists THIS Friday (recorded if you can’t make it). Use WANA15 for 15% off.
Last week, we talked about how The Big Six is Dead. So what now? The future seems uncertain for many in the industry. Those who insist on clinging to outdated ways are bound to fall into anachronism. As I like to say, either we are architects of change or artifacts of change.
The only real hope of survival for New York publishing is the bookstore. If there is any hope to breathe life back into big publishing, it will rest with the bookstore. (The Big 6 will never rule like they used to, but they need not go extinct, either.)
Yet, indies have struggled competing against the mega-store B&N. Barnes & Noble has had its own share of woes. Lots of massive stores=too much overhead to be competitive. The 90s were all about excess. Giant stores, giant discounts. In this new world? Giant problem.
What is the answer?
In the future? To quote Seth Godin, “Small is the new big.” Let me explain…
Yes, But Mine Already Has Sparkles
Technology is quickly reaching an asymptote. What is an asymptote? It is a really fancy word you can throw in randomly to impress your friends. Impressed you, didn’t it? Oh, you wanted the definition! Okay, from Wikipedia:
WTH? you might be asking. Give me a moment.
Basically, fifteen years ago when cell phones were the size of your head, could only call local numbers, but each phone call cost $30 if one exceeded three and a half minutes, let’s just say that the cell phone had A LOT of room for improvement.
Only a handful of wealthy techies used the cell phone. They were for executives and they were barely useful.
Over the past two decades, cell phones have become smaller, thinner, prettier. Phones that once could only make calls evolved. By the mid-2000s, cell phones could take pictures and store music, but we still needed a small business loan to pay our phone bill. But then cell phones and cell phone service got leaner, meaner, faster, cheaper, better…and even came with sparkles.
Can’t beat sparkles with a stick.
What are you going to offer me? MORE sparkles. Nah. I’m good.
What About These Days?
Nowadays, cell phones are affordable for everyone. They are no longer a luxury item among the wealthy or the technophiles. Cell phones are as integrated into our lives as indoor plumbing.
And, they aren’t going to change like they used to.
Don’t get me wrong, I know we have many more advances in technology to come, but when it comes to the stuff us regular people are using? Technology is approaching an asymptote, meaning that sure it can improve, but with each improvement moving incrementally smaller toward an infinite curve.
It means the changes now aren’t as impressive and don’t move the market the way they used to.
Think of your iPod. When the first mobile music players could only hold TWENTY songs, it was worth running out and paying a small fortune for the one that held FIFTY songs, or A HUNDRED, or even FIVE HUNDRED. But are we going to drop everything to upgrade the iPod that holds a thousand songs for one that can hold five thousand?
Nah. We’re good. Thanks for asking.
This is what the publishing industry is failing to understand. Not only are they stuck in the paper paradigm, but they aren’t—in my humble opinion—fairly appreciating the technology paradigm. The e-reader can only get so good. I had a first generation Nook and I use it to read far more than my new iPad.
Why does this affect big publishing? The technology doesn’t really matter after a certain point. CONTENT DOES. This is why NY should have done everything humanly possible to control as much content as they could. If they would have considered my WANA plan that I offered them a year and a half ago, they might have dominated all of paper AND digital.
Oh well. I tried.
The funny thing is that New York is still courting the ever-elusive “book lover” instead of realizing that technology is creating more book lovers than ever before in human history and whomever is poised to keep the public satiated is going to cash out BIG.
Also, the “book-lovers” that NY really should be going after, rarely venture into libraries or bookstores, they are a new breed with different habits. But, we’ll get back to that in a second.
The Birth of the Digital Age Reader
See, NY believed that the e-book would be like the audio-book, but here is the problem. They failed to appreciate the Diffusion of Innovations Curve. Why am I bringing this up? Well, it explains where we will find the Digital Age Reader.
Man, I am totally geeking you guys out!
Basically when any new technology comes along, it progresses along a fairly predictable curve. The Innovators—those people like me who bought the very first digital camera even though we had to promise a kidney to pay for it—are the first.
We are the geeks and we are the ones who buy all kinds of gadgets FIRST. Then there are the Early Adopters–the friends of the geeks who will either wait for a sale or wait for a cheaper Gen 2. Then there is the Early Majority, the Late Majority and the Laggards (folks who just NOW got a cell phone or joined Facebook).
So Why Didn’t E-Books Go the Way of Audio Books?
It had to do with the nature of the product and the problem it solved. It was a niche product and always would be. Generally speaking, people don’t have time to sit and listen to each other for ten seconds let alone listen to a book for ten hours.
People who travel long distances. Okay, well there is a small population of dedicated buyers—ME back when I was in sales and drove 1800 miles a week. Okay, well beyond the traveling salesman? The person traveling on vacation. Well, that’s 1-3 books a year. How often do you get a vacation?
Let’s be honest. It’s hard to go from listening to an e-book back to real life back to listening to a book (picture waiting in a doctor’s office). With an e-book? Smooooooth. A page here a page there. Book after book after book.
Yes, we are an increasingly ADD culture, but we are never so ADD that we can transition seamlessly from an audio book to real life and back again.
Not that talented.
Additionally, audiobooks are more cost prohibitive to make. We need to find someone who has a good voice and good sound equipment to read out book onto a file. E-books? Easy squeezy and getting easier and cheaper by the day.
Reading aloud for recording purposes? Probably the same level of hard regardless of technology.
So, as we see, the signs that audio would remain niche are clear. E-books? They are everywhere. Over the weekend I read two books from three devices. I read from my Nook while we drove so long as it was light, then my iPhone once I ran out of light, then my iPad when I ran out of juice for the iPhone.
Yes, I have a lot of gadgets.
The Big Leap
What publishing didn’t account for was that the e-reader would make the jump from the Innovators and Early Adopters to the fat part of the bell curve. Now my husband who would have never defined himself as a “reader” chews through a book a week on his Evo (or my iPad. ONE DAY I will get to use my own iPad for more than FIVE minutes! :P)
My prediction is that the e-reader will burn through the fat part of the bell curve in the next three years, five tops. Paper is just a bad investment in a world of $5 gas prices. Also, paper is a bad bet in a world that is about to have INSATIABLE demand for content.
Readers want to finish a book and buy another one INSTANTLY and AFFORDABLY. We don’t want to have to make a run to a store to buy a book. We want to hit a button and have it delivered in seconds from outer space.
By failing to appreciate the progress along the curve, NY is hunting for readers in the wrong spot. Keep hunting this way and they will starve and die.
Small is the New Big–Targeting the Digital Age Reader
What cracks me up about New York is not only are they clinging to paper, but, from what I can see, they aren’t even properly understanding the Reader of the Digital Age. They are still “hunting” for readers the exact same way they always have. They are hunting for Old Paradigm Readers at the expense of the far more numerous Digital Age Readers.
Old Paradigm Readers, those who say, “You have my hardback when you pry it from my cold, dead hands” are good to have, but they are only a very small percentage of the population. They are not the readers who will bring publishing into a new Digital Renaissance.
That is the job of the Digital Age Reader.
Instead of Random House cutting loose salespeople with no commission to create “community support” with libraries (that are experiencing more cuts than ever) and indie bookstores (that are struggling in their own right), I might come up with a solution that benefits everyone.
I really dig win-win solutions.
Technology is approaching our fancy word of the day—an asymptote—so that is no longer a viable direction. So if we can’t focus on the technology, then do it the WANA way and focus on people. Think of their lives and their buying habits. Stop trying to make people come to YOU, and go TO THEM, instead.
Think Small to Think BIG
If it were me, and I were an independent bookstore, I would target Target. Target has this new campaign The Shops We Couldn’t Help But Fall In Love With where they bring small stores from other parts of the country to a national store.
The little guy gets help from the big guy. Little guy is happy because he gets to tap into new shoppers in other regions on an unprecedented scale. Shoppers are happy because we are tired of the Age of the Mega Store. We dig little guys.
Instead of trying to compete with Barnes & Noble mega stores, small is the new big.
Target is rumored to be partnering with Apple to sell iPads. What if you could walk out of Target with that iPad full of books promised to keep you up late at night reading? Heck Target stores already have Starbucks, why not add in a small bookstore?
Just situate a bookstore kiosk with touch-screen technology next to the Starbucks, but conveniently close to the display of e-readers. Purchase an e-book at Target and they will give you a gift card to download 5 FREE! titles at their bookstore kiosk.
Now Target doesn’t have to worry about show-rooming (people testing a device at Target but then buying it at home on-line and cheaper) because Target has now offered a value-added. Oh, and Random House can put those salespeople to good use selling the titles that should be featured in the Target special.
Book-sellers still get to do what they love–recommend AWESOME books—without the stuff they don’t love—tearing off the front covers of unsold paper books they are sending to an industrial shredder.
Additionally, book-sellers can now cut down on expensive overhead by partnering with a Target, Wal Mart, Costco, or Kroger Grocery Store (kind of like how Starbucks has a sized-down version for the grocery store near you).
Now, people who buy e-readers will be ten feet away from those most qualified to help them set up their e-reader and then fill the new device all their geeky friends finally talked them into. Booksellers get to sell books they love, writers sell more books and publishers solve the discoverability problem all of us are facing now that “everyone can be published.”
Wake Up! B&N!
Barnes and Noble needs to dump all those giant stores and create small airport-sized stores that will fit nicely inside a Best Buy. Still offer some paper titles, but now cater more to the digital market.
When a grandmother buys a Nook for her granddaughter who is graduating high school, she can stop by the B&N kiosk and have a bookseller help set up the new reader and load up the gift with books guaranteed to make an 18 year-old go SQUEEEEEE!!!!!
Barnes & Noble currently lets Nook owners read anything they want for FREE! for one hour if one is inside the store. Keep doing that at the small version!
With a small kiosk at a Target, think of my husband who really doesn’t want to hang out with me while I rail against the gods as I try on bathing suits. He could bring his e-reader to the Target Starbucks, find a comfy chair, and read something the B&N bookseller recommends. Then, he is likely to BUY it because it’s an impulse thing. Placing bookstores in this way would maximize the impulse buy.
The Digital Age Reader is a different creature. She barely has time to wear makeup, so she LOVES convenience. She LIKES being able to pick up fine wine at her grocery store. It saves gas, and this is really important in a time when it costs a house payment per month to keep gas in the cars.
Trust me, the Digital Age Reader loves it when she can save time and gas. She wants to shop for groceries, but she’d like to load up her e-reader too. In fact she probably already does. She is probably using the paper aisles at the grocery story to “showroom” what she’s going to download on her iPad. I say put those aisles filled with paperbacks to better use and make them a micro-bookstore.
If bookstores retooled in this fashion, everyone wins. The big store keeps people in there shopping longer. It can earn a share of the profits and also not have the hassle of restocking shelves of paper books.
Bookstores have less waste and much more flexibility. They can offer far more titles at Target, Costco, and Best Buy because they aren’t handcuffed by the paper paradigm. Writers win because more titles can be seen at these stores, which solves discoverability. Agents win because they can negotiate more titles into key retail spaces.
Also, get the bookstore, Starbucks and store working together in the WANA way, cross-promoting. Buy so many books at the Target B&N and you get a coupon for $10 off a purchase from Target. Buy your groceries at Target, and earn points you can cash in for FREE! ebooks at their B&N kiosk. Buy certain key titles and get a Free! frappucino.
Work together! We Are Not Alone!
The WANA way saves time, enhances the shopping experience and everybody wins. We buy more books and save more time to….read MORE BOOKS! Publishing doesn’t have to die. Neither does the bookstore. They only die when they fail to be creative…or to listen to others who can help them be creative. In the WANA World, everyone wins.
I love the future.
So what are your thoughts? Would you be more likely to shop at a Target store that had an indie book kiosk? An Amazon kiosk? Maybe a mini-B&N?
I LOVE hearing from you!
And to prove it and show my love, for the month of May, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner every week for a critique of your first five pages. At the end of May I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!
Winner of last week 5 page critique–CJ Carver. Please send your 1250 word Word document to author kristen dot lamb at g mail dot com.
***IMPORTANT MESSAGE–For those who have not gotten back pages. My web site fiasco has been responsible for eating a lot of e-mails. Additionally I get about 400 e-mails a day and the spam folder has a healthy appetite too. It is hard to tell since some people never claim their prize, but I could have very well just not seen your entry. Feel free to e-mail it again and just put CONTEST WINNER in the header so I can spot you easily. (especially if your message is kidnapped by the spam filter).
I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.
Last week, I picked on The Big Six in Bracing for Impact–The Future of Big Publishing in the New Paradigm, so today we are going to talk about Amazon. There seem to be two camps when it comes to Amazon. Either they are a tool of Satan and are actually responsible for the cute kitten trafficking to fund drug cartels in Guatemala, or they are the great and benevolent
Optimus Amazon Prime, the one to free the enslaved creatives from their oppressive Big Six Masters.
Which is the truth? More on that in a moment. A little story first to help this sink in…
Some of you may or may not
care know that I actually earned my B.A. in International Relations with a heavy emphasis on political economy (specifically dealing with the Middle East and North Africa). Back in the day, I wanted to be a foreign service officer or an analyst. So what did I do? I booked a flight to Syria.
The day after graduation, a cohort and I boarded a plane to Damascus. Our goal was to modernize a small paper company. We sought to streamline production and minimize inefficiencies. We were young, we were smart, we were…seriously
dumb out of our depth.
Our plan was to help a paper plant stuck in the 60s come join the rest of the world in the 90s. We believed we could help them become competitive in a digital world so they could be competitive in the 21st century. (Sound familiar?)
Yes, that was the plan. What did we actually do?
We spent most of our time waiting on our driver to come pick us up from the refugee camp where we were staying. Yep, waiting…and more waiting…and counting goats. And, beyond that? We tried to chew ourselves free from the bureaucratic red tape that kept us from doing anything meaningful…and we drank a lot of Turkish coffee.
Why the trip down Memory Lane?
Little did I know back in 1999, that, a decade later I would become a voice for writers in a new paradigm. See, back then I thought my passion was politics, but it was actually people all along. I traveled halfway across the globe to one of the most dangerous places for a blonde with a big mouth and zero common sense to be. And, though I failed back then, I am better prepared now…to help you guys.
Huh? I’ll explain.
The Problem with a Monopoly
Here is the thing. Syria is a dictatorship, and being a dictatorship, they really don’t care for a free market system despite any rhetoric about wanting to modernize. The paper company we wanted to streamline? They were the ONLY paper company, so anyone who wanted to wipe their tush or blow their nose, HAD to buy it from this company.
Those at the top were, well, on top. They didn’t need to listen to well-meaning college graduates who might have actually helped them be more efficient and make more money. They already had a lot of money and they controlled anything paper.
Failure will teach us far more than success ever will…
That time in Syria taught me a lot. Aside from the sound pop on the snoot to teach me I didn’t know as much as I thought I did, I got a solid dose of the downfalls of a monopoly. You see, success was the paper company’s worst enemy. They had a lock on an important commodity and no competition. With no competition, they got lazy. There were gross inefficiencies in production and distribution and quality control was dismal at best.
But why would they change? There was no one else consumers could go to.
Talk is Cheap
I also learned that talk is cheap. Companies can say they care, that they want to be efficient, that they want to offer good products. Heck they can say it until the cows come home and that doesn’t mean a thing. It is generally only when there is an outside threat that these companies will get their act together.
So what does this have to do with publishing?
Part of why The Big Six have been able to be so grotesquely inefficient has been due to the fact that, historically, they’ve controlled distribution. They held the keys to the kingdom. Big Publishing didn’t have any decent competition, so no credible threat, thus there was no real impetus to do things faster, better, cheaper.
Oh, but that has changed. Yet with all these changes and innovations, does the future look brighter for the publishing industry and for writers?
Not so hasty…
Beware of Greeks Bearing Gifts
Amazon is the 500 pound gorilla in the room, only we can’t see it because it is hidden neatly inside a giant digital Trojan Horse. Don’t get me wrong, I buy plenty of stuff off Amazon, and they have done a lot to help shake up the industry and get New York hopping. Without them, I don’t believe we would have seen so many miraculous changes so quickly.
Ah, but every fairy tale has a dark side…
I really hope New York gets its act together, because, once the competition falls away and Amazon burns New York to the ground? What happens to the writer? What happens when we fall asleep and it is safe for Amazon’s Trojan Horse to unleash the gorilla?
Amazon right now is in the courting phase with writers, and it is using us (writers) as a weapon to kill our former masters. Ah, but if Amazon really gets its way…what then?
When NY is razed and Amazon has no real competition, do they have to keep giving us the same sweet royalty rate? And they already have a nasty reputation. They pulled that little stunt with a publisher who dared to cross them. Two years ago, they removed all the “Buy Buttons” off all the Macmillan titles. So, if Amazon will use the brass knuckles on a major publisher that crossed their path…what about us? The little guys? What happens when a writer miffs them and they unleash the gorilla?
Lord Acton so eloquently said, “Power corrupts and absolute power corrupts absolutely,” and that statement is as relevant today in 2012 as it was in 1887, because while industries change and technology changes, humans are timeless. So what happens when it’s Amazon’s turn to hold all the keys to the kingdom? Will they use them any differently than those they crushed to gain them?
The Perks without the Works
Unlike NY, Amazon isn’t searching through all the millions of wanna-bes for a handful of investments. Anyone can publish quickly and cheaply. Writers are running to them! The problem with this is they get all the benefits of being a publisher without any real sacrifice.
A lawyer friend of mine noted that when writers publish on Amazon, we all agree to the same blanket contract. This gives Amazon all the perks of being a publisher without concerning itself with any of the traditional protections for the writer.
And, I understand that writers haven’t been treated all that great in the past, but we need to ask the tough question. Is this future better? Is trading one dictator for another a good plan?
Amazon having total control is a particularly frightening scenario for indie and self-published authors, because many aren’t repped by agents with the legal know-how to fight any injustice. Oh, I suppose we could sue, but Amazon has armies of high-powered attorneys to make a lesson out of any of us who tried.
I know this sounds a little Orwellian, but when everyone else is gone, what is to stop Amazon from having “technical errors” that just happen to lose YOUR books? What’s to stop another “Buy Button” glitch? What’s to stop them from demanding we all sell our books for $2.99 and if we don’t comply, we suddenly start having “technical errors”?
Yes, I read a lot of Asimov in my formative years.
Amazon is great at selling the cheapest stuff. They sell everything from camping equipment to push-up bras. Books are just another commodity…right?
Books are not TVs and Writers are not Camping Equipment
See, NY has its share of problems, but one thing NY has going for it is the LOVE of the written word. They VALUE it. Now, they might be valuing it in a way that isn’t competitive, but at the end of the day, they still VALUE it in a way that I believe eludes Amazon.
To Amazon? The gorilla doesn’t have the same sentimental connection. The bottom line and making money is all that matters, and, sure, they love selling motorcycles, but the romance genre alone is worth BILLIONS.
Some people say, “It’s just business.” Yet, Amazon has not had any problem going to the mattresses to dominate the market and drive competitors out of the game. I guarantee you that, if Amazon does manage to finish off the major competition, they will soon open their own brick-and-mortar bookstores on Barnes & Noble’s grave. Why do I say this? In my book, the best indicator of future behavior is past behavior. How will we writers feel about this type of “business” when we land in the cross-hairs?
You will know them by their works…
Great, Amazon wants to bring affordable and convenient shopping to the consumer. Awesome. But the question becomes, what are they willing to do to increase their profit margin?
Publishers Weekly announced on February 1st of 2012 that:
Amazon is continuing to report record growth. The electronic and general merchandise segment that includes the Kindle devices posted a 51% fourth quarter increase and a 57% gain for 2011.
So, as a former wanna-be analyst and paper salesperson (post-Syria), what do these numbers say to me? They spell potential big trouble in the future. See, I know what it is like to be the sales guy. Sure, when you are opening up into a new territory with no competition and you have a 57% gain in a quarter, you are hailed a genius! A hero!
Ah, but the numbers always look good when penetrating a new market. It’s like turning on a water hose to fill an empty pool. Every drop looks awesome. But once the pool is full?
Those numbers don’t look as impressive and the board of directors want to know where you, the salesperson failed. Why aren’t we seeing the same profits? What do we need to do to see 57% gains every quarter? The shareholders want to see profits!
And this is usually where the trouble begins.
This is the point that the benevolent
dictatorship monopoly turns into a tyrant, because it is all about the bottom line and the spreadsheets. They lose all sense of reality and fail to see that no company can make 57% gains every quarter into perpetuity. This is where they start gutting geese writers for golden eggs best-selling books.
Sure, Amazon is great now that everyone is allowed to publish, but what if, in a few years, they no longer like that business model and they only want shiny darlings like Eisler and Konrath? What’s to stop them from becoming Big Six 2.0? What’s to stop them from jerking around our royalty rates? What’s to stand in their way and keep them from trafficking cute kittens to fund Guatemalan drug cartels?
We seem to be the ones that get left out, but we are the most important. We weren’t well-represented at Digital Book World or even the recent ToC (Porter Anderson explores this in depth in the latest Writing on the Ether.) Yet, without writers there are no stories, no books to sell.
Take heart, my peeps. We hold more power than we know.
How do we make New York wake up, snap in line and treat us better than they have in the past? How do we keep the belly of the Amazon Trojan Horse closed and the greedy gorilla at bay? How can we help ensure that the indies popping up all over have a viable marketplace to grow and put down roots and fairly compete?
We band together, we get educated, and we become empowered. Our author platform is the most powerful tool at our disposal. It makes NY take us seriously, and it will help keep Amazon playing nice. I would even be so bold as to say that our platforms will determine the future landscape of publishing.
An author with a platform is a citizen, an author without one is a subject.
There are too many authors who want to just write and hand the books and the business to someone else. That is a dangerous and risky plan.
No Platform=No Options
An author with a viable social media platform is empowered, and is more than just an author. Writers plugged into the WANA community are transformed. They are a new breed of faster, smarter and strangely good-looking writers. They are a WANAuthor. WANAuthors are citizens of the new publishing paradigm with a voice and a vote.
Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has. ~ Margaret Mead
We Are Not Alone
Writers! Remember, We Are Not Alone (WANA) and together we are stronger. This is a great time to be a writer, and the future looks bright, but we are in this together. We are no longer indie, self-pub or traditional…we are WRITER-KIND. One global race comprised of storytellers, inspirers and educators with one mission…to fill the world with amazing books.
In a world where power corrupts and talk is cheap, we need each other more than ever. Our platforms and our voice keep the despots in check because we have the power to
remove them from office take our business elsewhere.
What are your thoughts? Fears? Concerns? What do you see on the horizon and what are your solutions or suggestions? Hey, together we are stronger, but we are also smarter. I read every comment, so raise your voice!
I LOVE hearing from you!
And to prove it and show my love, for the month of February, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner every week for a critique of your first five pages. At the end of February I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!
I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . Both books are ON SALE for $4.99!!!! And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.
This Week’s Mash-Up of Awesomeness
Those Who Can’t Self-Publish, Really? by Girls with Pens
The Big Six Publishers are Dead-6 Critical Factors for the Future by Richard Monro
Speak Strength to Yourself by Shelli Johnson
100 Tips to Alleviate Self-Doubt by Matthew Turner at Jane Friedman’s place
NYTBSA Bob Mayer has another perspective about Amazon over at his place. The Reality of Amazon and the Digital Publishing World.
Publication–Perfection Not Required by the amazing Jody Hedlund.
25 Things I Want to Say to So-Called ‘Aspiring Writers’ by the word-pirate Chuck Wendig
Let the Good Times Roll AWESOME post by the talented Ingrid Schaffenburg
Women Peeing Outdoors by Natalie Hartford. Hey! It’s funny and makes the mash-up eclectic.
Jenny Hansen has an AWESOME lesson about Triberr (Triberr is a tool to manage all those blogs you like to read).