Can Social Media Tools Make us a Social Tool?

AVOID THE SHINY! (Image via David Kayzer Flikr Creative Commons)

Social Tools can make life a lot easier. I cannot imagine trying to keep up with all the people I follow on Twitter without the aid of TweetDeck or HootSuite. This said, those tools offer some little extras that are enticing, but I am here to warn you to stay away from the shiny.

No Need for Multiple Identities on Twitter

Yes, I know TD and HS allow you to have multiple identities. Don’t go there. You need only ONE identity—the NAME that will be printed on the front of your books. If you can’t get it, be creative. Add a “writer” or “author” in front or behind. Use initials. Add a number, an underscore, or even a state designation. I am @KristenLambTX.

ONE IDENTITY, PLEASE.

Writers complain all the time they don’t have any time for social media, but then they have more personalities than Sybil running around making a mess. We only need to hear from YOU, not your book (we can’t emotionally connect to an inanimate object) and not from your characters.

Remember if we are following you, we might follow the other identities too and then we are just being buried in redundancy.

DO NOT TWEET AS A CHARACTER

Tweeting from the perspectives of characters is a gimmicky time suck that fractures our brand and attention. Additionally, anyone interested in following your characters has likely already bought and read the BOOK. This said, this activity does nothing to gain new readers, and for those of us who haven’t read the book? We have no idea what’s going on. And, once we realize you’re conversing with yourself, it seems creepy and weird.

I know there was a best-selling thriller author who I followed. He was constantly talking to someone from the CIA. This didn’t seem weird because Barry Eisler talks to REAL experts all the time on Twitter. The person this author was talking to had a blacked out picture and a bio, but it really looked like some expert from intelligence who wanted to remain anonymous. Months later, I went to buy the author’s book…only to realize I had been following and talking to his character.

*head desk*

I was mortified, then ticked. I unfollowed both and, needless to say, didn’t buy the book.

Multiple Identities Can Get Us In Trouble

There is no humanly way to keep up with multiple identities AND write books. Often, people who use this tactic, resort to automation. Yeah, we love talking to computers. I call Sprint daily so I don’t feel lonely.

People are on social networks to socialize. If we wanted to buy crap we don’t need, we’d be on the Home Shopping Network, not the social network.

Don’t Make Us “Friends With Benefits”

Automation and preprogramming is taking without giving. We expect others to be present and vested, whereas we are too busy to hang out on Twitter. Thus, what we are telling others is that they are Friends with Benefits. All the benefits of friendship with none of the time and emotional sacrifice.

No we don’t feel used at all.

Automation easily gets out of hand, especially when programmed using hashtags. We had an author coach with four identities (all her picture, but different variations of her name) programmed to blast #MyWANA daily, multiple times a day with slight variations of the same messages. Let’s just say, we didn’t buy her services.

We were too busy looking for digital pitchforks and torches.

Triberr is great if we use it to keep our favorite blogs in one spot. All too often, however, it’s been a major source of link spam. TrueTwit (aptly named) might keep you “safer” from spammers, but it opens anyone who clicks that link to validate they’re human to being phished and hacked.

Note: NOT that hard to unfollow and report a bot. Don’t make people jump through hoops.

Avoid the Allure of Algorithms

Yes, I know fan pages can tell you what you posted what time of day what image recieved the most shares and from where, but ignore this. Are you on Facebook or ovulating? Just talk to people. When we pay too much attention to numbers, we get into gaming behavior. We keep trying to duplicate the “magic” and there is no “magic” to be duplicated. Even if there was magic (which there isn’t), all it takes is a slight “tweaking” of the algorithm to change everything.

Just ask anyone who’s been a member of Klout more than six months.

Social Tools are great, but if we focus too hard? A Social Tool can make us a Social Tool. We spam others and automate and wait until Thursday EST just after lunch to tweet about kittens in league with satan because that seems to get us the most followers.

Ticket to CRAZY TOWN.

No Social Media Day-Trading

The WANA Way is a long-term investment. It’s the 401K filled with mutual funds. Keep adding little by little and one day, you will cash in BIG, but only after investing in people and relationships over a long period of time.

Social Tools are Social Media Day-Trading. We are locked to the numbers and gambling on this behavior or that, or adding more identities to make the numbers look good, and NONE of this will have long-term effect…unless one counts wrinkles, gray hair and a twitch in our left eye.

Use Tools to Build Community

I use HootSuite so I can engage with all kinds of people. If I used regular Twitter, there is NO WAY I could keep up or forge friendships effectively. Just because a tool offers a lot of shinies, doesn’t mean they aren’t a bug writer zapper.

What are your thoughts? Have you had trouble with tools? What ways to you use them effectively without devolving into a bot?

I love hearing from you!

To prove it and show my love, for the month of March, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of March I will pick a winner for the monthly prize. Good luck!

The Most Powerful Social Media Tool for Building an Author Platform-Part 2

Photo courtesy of Melissa Bowersock WANA Commons

Yesterday we began the discussion about why blogs are probably THE most powerful social media tool for building an author platform. Today, here are two more reasons writers should embrace the idea of having a blog:

Blogs are Built to LAST

Twitter is a powerful tool for going viral, but tweets are very fleeting. Facebook posts have a bit more longevity, but most people won’t see anything more than a week old unless they specifically go hunting for it. But blogs? Blogs are permanent, and this means that search engines can deliver new fans to your blog every day. Properly tagged blogs will turn up in Google searches. I cannot count how many new subscribers I get every week who found me from some random search. They read my blog, loved it and then told all their friends.

Who wouldn’t love a little of that?

No one will find our tweet from three months ago and be so moved they need to buy all our books. Okay maybe one guy, but he drives a panel van and lives in a basement. Don’t accept any candy from him.

Thing is, if we have to spend time doing social media, why not build something enduring?

Blogs Play to Our Strengths

Writers WRITE! It is what we do.  Most writers are not salespeople. This is why a lot of that self-promotion stuff feels weird and creepy. We aren’t in our comfort zone.  How many of you want to do this writing thing until that job in sales takes off?

No one?

*crickets chirping*

But writing? Writing is something we do well. In fact, if we are real writers, we should love writing. We should jump at any opportunity to write. Are you ready for this? Blogging involves a lot of writing. What better use of our limited social media time than doing an activity where we are already strong? Writers are gifted at elevating the mundane to the magical. We are gifted at using various combinations of twenty-six letters to captivate readers and elicit an emotional response. Blogs can do the same thing.

Not all writers are natural social butterflies. Most of us HATE self-promotion, marketing and running giveaways. But one thing we love? Connecting with others through words.

If you want to learn how to create a good author blog that appeals to readers not just other writers, please sign up for my next class. Registration is now open and there are all types of packages for every price range. The class can be done at your own pace and in your own time and you will have a team of support.

And, yes there are already too many blogs, but there are too many books, too and, AGAIN, that hasn’t stopped any of us from wanting to write them . I am here to help shorten your learning curve and offer you a system of support you likely won’t get from home.

What are your thoughts? Opinions? Questions? How many of you are introverts and this is making you maybe peek out from behind the curtains?

We seeee you.

I love hearing from you!

To prove it and show my love, for the month of January, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of January I will pick a winner for the monthly prize. Good luck!

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.

“Targeting” is for Enemy Warships, NOT Other People

Happy Wednesday! Today, we are doing something a little different…another VLOG! I’d started vlogging earlier in the year and then The Spawn knocked out his front teeth, yay. Needless to say, I was a wee bit distracted. But I’m baaaaack, and hope you enjoy this change of pace.

Quick announcement: Speaking of phasers on “stun….”

Have trouble putting down and enforcing boundaries with yourself? With family? Always putting everyone else ahead of yourself? I am teaching a new class called Good Fences–The Writer’s Guide to Setting Boundaries and it is only $15 so I hope you will take advantage. This class is perfect for those who want to do Nanowrimo. I’ll help you learn the Art of the Loving NO.

***Class fee does not apply to meth-addicted howler monkey with a sidearm to guard your office door.

So what are your thoughts about “targeting” other people. I know we need to figure out who our potential readers might be, but to me? “Targeting” is part of what is making too many writers act worse than a Jehovah’s Witness genetically enhanced with DNA from a used car salesman. Do you agree? Have you been the target of targeting? Do you think I am over thinking this?

I love hearing from you!

To prove it and show my love, for the month of October, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of October I will pick a winner for the monthly prize. Good luck!

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.

Social Clear-Cutting–Can Our Social Media Behaviors Destroy Our Social Environment?

We must be stewards of our environment. (Image courtesy of Wikimedia EPA)

So many writers rush onto social media with tunnel-vision. All they can see is 99 new ways to blitz others about their books, and it makes me kind of sad because there are a lot of benefits to being on social media that have little to do with marketing or sales. When we look out at our fellow human beings and can only see them with dollar signs on their faces, we shortchange them, but worse, we shortchange ourselves.

In a sense it makes me think of a documentary I watched the other night about the redwood forest. Did you know that those leviathan trees, the tallest living thing on earth, used to make up much of North America during the days of the dinosaurs? Even into the 1800s, the redwood forests were still quite large…and then came the lumber industry.

Businessmen soon realized that one felled redwood could make 200 picnic tables. All the lumber industry saw was dollar signs, and they clear-cut the trees until they’d virtually destroyed the redwood forests. The current forest is a mere fraction of its original size and has never recovered. Likely, it never will.

Social Clear-Cutting

I have spoken at length about the dangers of tools and automation when it comes to social media, but today I am going to probe deeper and explain why using machines to connect for us is just a bad plan. Sure, we gain some short-term advantages—more time to write instead of tweeting—but, over the long term, we destroy the very platform we are working to build. We clear-cut the community, planting no seeds of relationships.

The Law of the Fax Machine

Metcalf’s Law states that the value of a telecommunications network is proportional to the square of the number of connected users to the system (via Wikipedia).

Metcalf’s Law is, by some laypersons, referred to as the Law of the Fax Machine. In the beginning, when there was only one fax machine, how valuable was it? Not very. Why? No one to fax. Yet, as more and more companies bought fax machines, the value of the fax machine drastically increased because there were more people capable of receiving a fax.

This is true of any telecommunications tool from the telegraph to the telephone to the cell phone. What good was a calling plan when no one we knew could afford a cell phone?

Thus, the number of connected users drastically increases the value of any telecommunications tool. Same with the Internet. The more people hop onto the Information Highway, the more content they contribute, the more valuable the Internet becomes. This applies to search engines and….you ready for this?

Social networks.

Balance is Key

This is one of the reasons that my Law of Three—1/3 Information, 1/3 Reciprocation, and 1/3 Conversation—specifically includes conversation. Why? Notice how Metcalf’s Law states that the value of any telecommunications network is proportional to the square of connected users.

When marketers start abusing various forms of telecommunications, what happens is that people withdraw to go hang out where people are. Humans are wired to be social, not just to part with cash to buy more stuff.

The Days When the Telephone Ruled

Many of us remember the days of the telephone. I recall being so excited when we got an extra long phone cord, because then I could drag the 30 pound phone into my room and talk all afternoon and evening with my friends. I was the Master of Three-Way Calling and many teenagers like me tied up the phone so much, that this forced the invention of Call Waiting.

But then something happened. Telemarketers.

Invasion of the Marketers

As more and more marketers started calling our home phones, this prompted more and more inventions to avoid these marketers. Answering machines and Caller ID are two that come to mind. We started avoiding our home phone. More marketers called and we started gravitating to using cell phones even more to escape the non-stop barrage.

People who knew us understood that, if they wanted to actually talk to us, it was just better to call our cell phone. Pretty soon, it got to the point (for many of us) that we knew if the house phone rang, it was someone trying to sell us something. Eventually, using our home number was a worthless way to connect with us.

Why?

Because to avoid being sold to non-stop, we had set of a layer of filters (barriers) to weed out the telemarketers. Our friends and family knew they’d have to hop the answering machine and Caller ID barriers, and that the quickest and best way to reach us was the cell phone.

As more people gravitated to using cell phone networks, cell phone network providers were able to offer more and more bells and whistles for cheaper and cheaper. Thus, the amount of connected users of cell phone networks has increased exponentially in the past 5-10 years, and, as this has happened, the value of the telephone has steadily decreased in value.

Why?

There are fewer and fewer connected users. The telemarketer, in my opinion, killed the home telephone.

Newsletters–Not as Powerful as the Good Old Days

Spammers have made marketing using e-mail less and less effective. This is one of the reasons I am unsure how much value there is to be had in giant mailing lists. As spam filters get better and better, most newsletters are more likely to end up in the spam file, and, unless the fan is eager to get our content and goes looking for it (which won’t happen unless we engage), then the newsletter will effectively die a slow lonely death in the cold of cyberspace.

Click-through rates are dreadful (how many people actually open a newsletter) simply because modern humans no longer only have a handful of e-mails to manage. We have hundreds. This clutter renders most messages (including newsletters) invisible.

I am not saying that newsletters and large mailing lists are worthless. I am only saying they are less effective. Sort of like a four-year degree is still valuable, but it is no longer a guarantee to a high-paying job. This isn’t 1983. Any marketing approach that fails to account for changing social dynamics is a plan that will fail.

We can’t rely on tools that worked famously…ten years ago. We have a different, more sophisticated audience with different thresholds and expectations, and we either appreciate this or we waste a lot of valuable time and effort. We must appreciate that spammers have clear-cut the e-mail environment, and now the harvest isn’t what it used to be.

Connect or DIE

One of the reasons that it is dangerous to automate on social media is that it is too easy to get lazy and rely on automation. Now, if this wasn’t a common human tendency, then we wouldn’t have a problem, but it is part of human nature to slack off. We all do it.

Yet, when we start automating our messages and not engaging with others, we need to remember that other people will be doing this too. The more automation invades a social site, the less effective that site becomes. Why?

Metcalf’s Law.

No Connection, No Value

Value is related to the amount of connected users. Less people connect because either 1) they have automated everything so they have time for more “important” things or 2) they are avoiding Twitter, Goodreads, etc. because they are tired of all the spam and just want to talk to another human being, because it is called a social network not a shopping network.

Ads have crippled or killed many social platforms, and, if we want to reap advantages of these large pools of fellow humans, then it is our job to contribute instead of take. Yes, we can post links to our blog or posts that interest us, but the Law of Three is designed to keep this in balance.

When we don’t take time to talk to people, they move on, and if no one is present to see our link, follow it and part with money, then our Twitter account is as useless as those e-mails about my inheritance in Ghana from relatives I didn’t even know I had.

Social media, in ways, is a delicate ecosystem. Harvest its fruits, but remember to plant more seeds. Clear-cutting is only profitable short term. We should want Facebook and Twitter and all our current social networks to thrive. If they continue to thrive, this saves us from having to rebuild on a new social network.

We should want our current networks to grow and to be there long-term. We have better things to do–like write more books—than start from Ground Zero on a NEW social site because no one logs on to Twitter anymore because of the non-stop spam.

And trust me, link after link after link, automated or not gets spammy. We are on Twitter to chat with people too, and when that goes away? Then Twitter and Facebook and Goodreads all join the ranks of the home telephone, and the only people who hang out there are the spammers, marketers and bots. Don’t believe me? Go check out MySpace to see the devastation of social clear-cutting.

Welcome to MySpace
(Image courtesy of Wikimedia Commons)

What are your thoughts? Opinions? Concerns? What social sites have you started avoiding? What would you like to see change? Do you miss MySpace? I do. I was really saddened that the ads ruined it. Which platform is next? What platforms do you now avoid that you used to enjoy?

I LOVE hearing from you guys!

To prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of September I will pick a winner for the monthly prize. Good luck! I will announce August’s winner on Friday.

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.