Posts Tagged marketing for writers
It is estimated that the average American is exposed to about 3,000 advertising messages a day. Everywhere we go there is yet another ad—billboards, commercials, radio, train tunnels, e-mail, cereal boxes, mail boxes, and even on the golf holes and bathroom stalls.
We cannot escape being constantly pitched to no matter where we hide. How many times have we gone to the gym, just to come out and have sales flyers stuffed under our windshield wipers? Or tried to read e-mail, but had to wade through twenty junk e-mails all selling stuff?
The simple truth is that we are over-saturated with marketing, and it is making us sick. Those who continue to pour it on will not be regarded fondly. One tactic some “marketers” are using to get beyond our mental ad filters is to “make their approach personal,” but are they simply going too far?
Personal or Creepy?
First of all, marketing and advertising alone does NOT sell books and my new book explains why. This reality aside, whenever I teach writers how to use social media to build a platform, I frequently have to do some retraining due to just plain BAD advice. These social media experts teach tactics normally reserved for Amway salespeople and those with water filters, vitamins or time share for sale.
And we all just looooove those people, right?
There is no substitute for authentic interaction. There are no shortcuts, but that isn’t stopping a lot of writers from thinking that they can get something from others without having to give. Here are a list of my Top Five Panel-Van Creepy Social Media Tactics…
Creepy Tactic #1–The Twitter BFF-Bot
Please DO NOT set up an auto-response to thank someone for following you and then pitch to them.
I give kudos for effort but not so much for smarts. Let me get this straight. You cannot even be bothered to talk to me in person, but you want me to drop everything and read your blog, follow you on Facebook, or buy something from you?
Do I even need to spend more time on this?
Creepy Tactic #2—The FB Fan Group Rufie
Please do not add people to your fan group unless you know them, have talked to them, or have asked permission. We don’t like our Facebook page being rufied into consenting to be a fan against its will. At least be a little classy and buy it a digital drink first and tell it that it’s pretty.
I am constantly logging on to Facebook just to realize that I am now somehow a member of a fan group for an author who I don’t know and who’s never even bothered to say “hello.” I don’t care if you are giving away free books, iPhones or puppies. This tactic is rude, unprofessional and just plain ookey.
Creepy Tactic #3–The Search Tool Cyberstalk
I know Twitter has that nifty magnifying glass that allows us to search key terms, but misuse this tool and it can get us banned from Twitter. The search tool is to help us locate people who share common interests or who are talking about a given topic.
For instance, if I LOVE sports, puppies, knitting, skydiving, or puppies that skydive, I can use the search tool to find tweets that mention those key words. This helps me find relevant links, locate hash tag conversations (#puppiesinthesky), or simply talk to and connect with people of similar interests.
This is NOT a tool to cyberstalk others. DO NOT use this tool to find people to pitch your book to.
If I tweet I swear toddlers are little psychic vampires. The Spawn is still going. How many days until school starts?
I DO NOT WANT a reply tweet that says: Hey, I see you love vampires! Mine don’t sparkle, but today they are FREE!!!
Cyberstalking will not make a person on Twitter love us or our book. In fact, it has about the same success rate as real stalking. It is creepy and grounds for a restraining order.
Creepy Tool #4—The Sock Puppet Tweeter
If you don’t want to tweet, then don’t. And if you are going to automate messages selling your book, don’t also automate messages to look like you are actually talking to people on Twitter. We know it’s fake and it’s insulting. Also, it can bite back BIG TIME and tank an author brand faster than one can say “poor taste.”
Three words: BOSTON MARATHON BOMBING.
Creepy Tool #5—Fan Page Manipulation
If you like someone, great. “Like” their fan page. DO NOT “like” someone’s page as a ploy to get them to return the favor. We don’t like manipulation in real life from the people we know and love and we really don’t like it from people we don’t know from a hole in the ground.
Yes, social media is social, and people will often respond in kind out of relationship reciprocity, but we need to initiate the reciprocity. We don’t need an e-mail saying things like, Hey, I liked your author page. Why didn’t you like me back?
This is Facebook, not high school.
I know that you guys are trying hard to be responsible, and that’s why I try to approach social media with a bit of humor. If you have made some of these mistakes, I get that there are a lot of “experts” teaching you that these behaviors are okay.
They aren’t. Stop it!
Okay, that’s settled :D.
What are some other creepy tactics you’ve seen on social media? What makes your skin crawl? Am I completely wrong and not seeing the value of these tactics? What are your thoughts? Opinions? Has your Facebook page been rufied? Does it cry and have trust issues? Are you tired of being pitched to even when you go to the bathroom?
I LOVE hearing from you!
To prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
WANACon now has Day One and Day Two for sale separately so you can choose if you only can fit part of the conference. And you get $10 off through this weekend, so $89 instead of $99. And PajamaCon is included as well as free recording for the day you attend.
WANACon, the writing conference of the future is COMING! We start with PajamaCon the evening of October 3rd and then October 4th and 5th we have some of the biggest names in publishing coming RIGHT TO YOU–including the LEGEND Les Edgerton.
Get PajamaCon and BOTH DAYS OF THE CONFERENCE for $149 and all recordings for anything you miss or need to hear again. Sign up today, because seats are limited. REGISTER HERE.
This week Americans are celebrating Independence Day. What better time to release my new book Rise of the Machines—Human Authors in a Digital World, right? Since, I’m a writer, I excel at self-delusion, so I can just pretend all those fireworks going off all week are for ME :D.
Aww, how THOUGHTFUL! You shouldn’t have. *clutches chest*
On Friday, we talked about The Democratization of Publishing and how brave
colonists writers are forging it on their own without Mother England Publishing. And, right now? I’m sure there are some hurt feelings on the part of Mother Publishing. She’s cared for writers for over a century and now a handful of us rabble-rousers want to do our own thing and try new technologies on our own.
Thing is? Just like America and England eventually made up and became BFFs again, Mother Publishing will coexist with indies just fine (provided she reinvents in time, which I really hope she does). My loyalty is to writers, and, no matter which path you take—traditional or non-traditional—discoverability is a nightmare.
All writers who want to actually make money need a platform. Writers also need the publishing path that is best for their works and their personalities. I am just as supportive of NYC as self-publishing (though I have frustrations with both).
For me? I write social media books. My publishing path was chosen for me. With a lead-time of a YEAR in NYC? My new book wouldn’t have been out until it was obsolete. For the rest of you. Vive la Revolution! Now you have options. It is no longer a One-Size-Fits-All World.
Good News for NY Traditional Publishing
Indie publishing is a wonderful way for a new writer to build an audience and and learn the business side of the business. This is great for NY publishing in many ways. First, it helps mitigate Mother Publishing’s risk. Writers finally can build an audience before big money is invested getting that author into bookstores. Secondly, indie publishing trains up professionals. Mother Publishing can be more publisher than Mommy. Indies are also trying out a lot of new ideas and technologies and NY can wait and see what works. Why reinvent the wheel?
Good News for Writers
For a long time, it was a One-Size-Fits-All-World, and we saw the darn-near-extinction of certain types of writing. I recall an agent declaring, “Don’t send me a query for a poetry book. No one reads poetry.” And I thought, Um, I do. I read a lot of poetry but nothing modern. Why?
Hard to read it if no one publishes it.
We Can Be Creative with Books AND Business
Creative people are really great at…being creative. Shocking, right?
Independence from the paper paradigm has birthed a resurgence in short stories, serials, novellas, books of poetry, etc. We’ve seen new genres blossom when, in the old paradigm? They might have died (poetry) or never been born (Baby Boomer Romance). Many writers bring just as much creativity into business as they have in their writing. Daily I am astonished by the brilliance around me.
Why didn’t I think of THAT?
When I went to The Killion Group’s presentations in Crested Butte? I was…blown…away. They do covers for all types of authors (even traditional) and some of the marketing ideas? Genius. One thing they are doing is putting the first two chapters of the audio book in a QR code on the bookmark. Give a bookmark and a potential reader and listen to the first two chapters for free.
Yes, this falls under the category of Stuff I Wish I’d Thought Of.
When Jason Chatraw of Green E-Books formatted my new book? He added in relevant hyperlinks. When I talk about #MyWANA in the book? Those on a tablet can just click and join right there and see what I am talking about.
This is yet another way indie publishing is actually helping NY. Not only is the new paradigm vetting authors and weeding out the uncommitted or unprofessional, but creative people are actually coming up with a lot of cool new ideas that can benefit traditional publishing (provided they’re open to listening).
Writers are No Longer Strangled By Genre
I know that sometimes it can be frustrating being part of a world that changes by the minute. In this fast-paced society, we can easily get overwhelmed. Yet, at the same time, since writers are now plugged into a social media community, we can interact regularly with fans. Not only does this help sell books, but it also means we can write other STUFF.
In the olden days, if a writer changed genres, she needed a pen name so as not to confuse readers. Now? Unless you are writing two types of genres that conflict? (I.e. Children’s books and Erotica) you only need ONE NAME. The same platform that is supporting your Regency Romance can support your Mystery-Thriller.
This means we can be even more creative because how many thrillers can a writer write before losing the thrill? We complain that Such-And-Such’s books just aren’t as good as her first ones. Um? NO DUH. Talk about pressure!
“Write forty books. Oh and each one needs to be BETTER than the last one and about the same stuff.”
*Falls over and DIES*
Independence is Scary
Yes, it is terrifying going out on your own, but rewarding as well. I know I could very well fail, but I get to at least try *shrugs*. I hated the boring prototypical NF covers. My demographic is WRITERS and we are worse than bass fish. OOH SHINY! I wanted a cover that appealed to creative people and that stood out to the point that it almost looks misplaced. It’s a gamble, but in the end?
I GOT TO BE A CYBORG…and that’s all that counts anyway :D.
What do you like about the new paradigm? What scares you? Have you taken on roles you never thought you could do? Have you grown in ways you never thought you could?
I love hearing from you!
To prove it and show my love, for the month of July, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.
NOTE: My prior two books are no longer for sale, but I am updating them and will re-release. My new book, Rise of the Machines–Human Authors in a Digital World is NOW AVAILABLE.
I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.
At the end of June I will pick a winner for the monthly prize. Good luck!
Kristen Lamb, marketing for writers, Rise of the Machines, Rise of the Machines Human Authors in a Digital World, self-publishing, social media expert authors Kristen Lamb, traditional publishing, We Are Not alone