Posts Tagged social media driving book sales

3 Social Media Myths that Can Cripple Our Author Platform

Image courtesy of Jenny Kaczorowski WANA Commons

As the Social Media Jedi for Writers, I am very blessed to be able to speak and teach around the country at various writing conferences. I am always open to learning new methods, and I love hearing other perspectives. Yet, with the good, comes the bad, the ugly and the downright—in my POV—boneheaded observations about social media. My favorites?

Writers are the only ones on social media.

*scratches head* Seriously?

I have heard comments such as these come from even very well-known authors:

Twitter is a waste of time. Only writers use Twitter.

Blogs only attract writers, and writers don’t read a lot of blogs.

Blogs won’t help you sell books.

*head desk*

Since I tend to hear comments like these more often than I care to, we are going to set these myths straight, because believing any of this nonsense is a ticket to Crazy Town, and it can cripple our platform.

Myth #1

Only Writers Use Twitter

Okay, last I checked, Twitter was closing in on 250 million users, and I doubt ALL of them are writers. Too often writers want to blame Twitter instead of looking at their own on-line habits.

If we blame the platform, then we get a pass and don’t need to use it, right? Wrong.

Twitter is one of the best ways for a writer to locate and cultivate a passionate support base. The problem is that writers are too often mistaking their professional peers for their audience. We stay in the comfort zone and only hang out with the people we know and who like all the same stuff we do, and that can spell “platform inbreeding.”

Inbreeding. Yes, inbreeding, and anything involving inbreeding eventually gets ugly. Don’t blame the platform.

Twitter is not Our Personal Spamming Tool to Sell Books

How many of you loooooove spam? There is nothing you love better than interacting with automatically generated messages. What? No takers?

Every time I warn writers off automation, I get some person who wails in protest the same, exact words. “I am not automating tweets, I am scheduling them.”

All right, let’s peel back the euphemism here. Anything that is posted on the Internet/social media automatically without a flesh and blood human being physically present is SPAM. Of course, when I say this, the spammers “marketers” often howl, “But I spend a lot of time crafting those tweets.” Okay, so you are an eloquent spammer. Better?

Here’s the thing, spam is anything automatically generated for the sole purpose of gaining something from the community. Whether that is for that community to buy a book, look at a link or come to a blog or give us their attention, it doesn’t matter, IT IS SPAM.

Oh but I am giving to others with cute quotes or information to help them.

Um, it is called social media. It’s like a giant cocktail party. If I am “talking” to someone at a party and they mention some helpful tips, that rocks. If they keep peeking in the door and dumping off fliers full of tips then disappearing to do more “important things” than talk to me or others at the party?

We call security.

We should never ask of others what we, ourselves are unwilling to give. We can’t ask others to be present on social media (to follow all our links or see our clever quotes) if we are unwilling to be present as well. It’s uncool.

Don’t Blame the Medium

A lot of writers tweet, and that is awesome. But, sad to say, too many writers have become the All Writing All The Time Channel. We tweet about word count and pass on blogs about writing a synopsis or crafting a query. We use #s like #amwriting #nanowrimo #pubtip #indie #selfpub…then say But only writers are on Twitter.

Yep.

If all I talked about was my dog, and I used #s like #canine #puppy #puppylove #woof then complained that cat owners didn’t use Twitter? Yeah, you guys get the point.

Myth #2

Writers Don’t Read Blogs

News flash. Who cares? Writers are only a small portion of the overall population in need of entertaining or informing. Regular people? Regular people LOVE blogs. Most “regular” people feel daunted reading a book. It gives them flashbacks to high school and that dreadful paper on Wuthering Heights.

But blogs? They LOVE them.

Regular people (code for “readers”) love being entertained daily in small, manageable, bite-sized pieces. They often read them on their smart phones while in line or on the train or when stuck at an appointment. In fact, this is precisely why blogs are one of the most powerful tools for creating a dedicated readership.

If readers LOVE our blogs, then they are tickled silly when they can buy an entire BOOK. These types of readers may only buy and read one or two books a year, but who cares if it is OUR BOOK? Blogs ROCK when it comes to creating a passionate author following.

Don’t believe me?

The Bloggess (Jenny Lawson) gets THREE MILLION UNIQUE VISITS A MONTH on her blog. She tried to hold a live book event, and her followers crashed Goodreads. Pioneer Woman (Ree Drummond) is another favorite. MILLIONS of people follow these blogs. Any guess why?

These bloggers (writers)…are you ready for this? These writers…don’t blog about writing.

BLASPHEMY!!!! 

No, I’m being serious.

These writers blog about what normal people might be interested in. Guess what? Most regular people don’t care about 10 Ways to Write a Snappy Query Letter and they care even less about Three-Act Structure Made Simple, Writing Witty Dialogue or The Future of Book Reviews. In fact, I might go so far as to say that, the normal person could give a flying fruit fly’s derriere about Understanding Create Space or 20 Ways to Rock NaNoWriMo.

Yet, when I blog about writers not starting writing blogs, I get wails of protest (and two weeks worth of posts dedicated to telling me I’m a moron).

We are correct when we say that writers don’t read a lot of blogs. Why? Because all the blogs in our sphere are the same. Yes, I blog about writing and social media for writers, but that is because writers are my book-buying demographic.

Writers are wonderful and supportive but we are flat tapped OUT. We don’t need another writing blog, and it isn’t helping that other social marketing experts are encouraging this sort of nonsense.

Please do NOT start a writing blog. If you need help learning how to blog, I teach classes about this stuff so check out the WANA International site to get your slot in my next blogging class.

Myth #3

Blogs Won’t Help Us Sell Books

No, bad blogs, egocentric blogs, boring blogs or abandoned blogs won’t sell books. Writers too frequently run out and start a blog with no content or brand preparation. They blog about writing until they wear out, which happens quickly if we are trying to post articles 1-3 times a week.

Certain types of content are just never going to go viral, period. Yet, it is shocking how much time writers devote to content, that by its very nature, will never, ever, ever, ever…ever go viral.

Ever.

Don’t believe me?

All righty. How many of you have been at the regular day job or with “regular friends” and heard about that Korean dance video (Gangnam style) or Surprise Kitty? Maybe you even heard these non-writing acquaintances mention Mentos making Diet Coke explode. How many times have you been in these groups and heard conversations like this:

Oh, Gangnam Style? Sure, I heard about that. Have you heard about the interview with that self-published writer about how she got the idea to pair werewolves with pixies? No? What about the review of that popular indie vampire book? No? What about that post about the when to use prologues? Seriously, Dude. Do you live under a ROCK?

This conversation has never happened. Likely, it never will.

Social media is a powerful gamechanger for writers who learn to use it properly, but we can’t expect to connect with readers (who don’t write) if we insist on only talking about what we are interested in. I have a family member who LOVES sports, and I could care less if baseball, football and basketball held hands and fell off the planet. Yet, this doesn’t stop my family member from talking non-stop about sports.

And it’s annoying.

And self-centered.

And not a great way to make me want to hang out and engage with him.

We all have those people in our lives who insist on talking about only what interests them and it alienates us. Yet, it is so easy for us to hop on social media, and, because we are nervous, shy or insecure, we end up turning into that person we detest.

Writers have been using symbols in various combinations to create magic for thousands of years. This shouldn’t cease the second we start a blog or decide to tweet.

So what are your thoughts? Have you fallen for one of these three myths? Do you have people in your network who make you bonkers with their automation? Any comments or suggestions?

I love hearing from you!

To prove it and show my love, for the month of November, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

Note: I will post October’s winners next week. I nearly got stranded in San Diego and am a tad behind. Thanks for understanding.

At the end of November I will pick a winner for the monthly prize. Good luck!

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.

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