Why Your Book Isn’t Selling

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Original image courtesy of Juhan Sonin via Flickr Creative commons.

The writer’s worst nightmare. You researched, you wrote, you finished, and then published your book. You wait for the sales and……….*crickets*. This is something that can happen to any kind of author, traditional or nontraditional. We think we have a hit on our hands only to later be checking it for a pulse.

What happened? Why is the book just not selling?

The Market

Remaindered Titles

Remaindered Titles

In the not so distant past, there was only one way to get published and that was traditional publishing. Though many authors cheered when they were finally able to cast off the chains of New York, let’s at least respect that agents and editors might have known a thing or three about the book business.

Writers would often get vexed at the stack of rejection letters, believing they couldn’t actually write well. This was not always the case. Agents make their living off books they know will sell, which means they just don’t have the bandwidth left over to take on pro bono work. Yes, the book might be lovely, but they are agents, not charities.

A large part of their expertise is predicting market changes and trends. They look at what is already out, what is to be released, what is selling, what isn’t, what is saturated, etc.

This is where it can get tricky for writers. Yes, write what you love. We shouldn’t write for the market…but we have to write for the market.

*bangs head on wall*

Sometimes a book might not be selling simply because there are too many titles that are too similar. Readers just don’t want yet another sparkly vampire.

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If you are traditionally published, this could still happen. Agents are making an educated guess and sometimes they miss the mark. For the self-published folks? If the book is good, just leave it alone and keep writing. The great part about the digital paradigm is the book can remain there indefinitely and when the trends change? So could the sales.

The Product

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Bad Pun Dog

I hate saying this, but sometimes it’s the book. Obviously this is more the case with indie and self-published books. The problem is that the market has just been inundated with amateur writing. I go into this in more detail in Five Mistakes Killing Self-Published Writers, but here are the Spark Notes.

Bad Writing

No one wants to hear they are not ready. Worse still? No one wants to hear the words, “You just are not a good writer.” Too many newbies want to skip the unfun training and go right to the title, “Author.”

Sadly, the slush pile has been handed off to readers. I can’t count the number of times I have gotten pages for a contest win and absolutely slayed the writing, only to get an e-mail back that the book was already for sale.

Shoot…me…now.

Even more common is that the writing is not per se bad, it just isn’t anything remarkable. Folks these days have a lot of competition for their time and attention and they simply won’t devote 12-15 hours of undivided attention to a blasé book.

Bad (No) Editing

Our story might be the best thing since pumpkin spice lattes, but if it is rife with errors it won’t sell. Additionally, editing is not simply looking for typos. That is line-editing. A good content editor will be able to help you shape the overall flow of the novel.

When I edit I can tell writers if they are starting the book in the correct place. Are there scenes that need to be cut because they are bogging down the momentum? Are there redundant characters? Are there plot holes? Is the ending a knockout or a fizzle?

Great editing can take a book from mundane to magnificent.

Bad Cover

There really is no excuse for a bad cover these days. Technology has come a long way and many experts offer fabulous covers at affordable prices. I would love to say people don’t judge a book by its cover, but that is untrue. Of course we do.

One thing many new writers don’t appreciate is that when you hire an expert, you are gaining a lot more than that one skill. Yes a graphic artist knows how to use Photshop (or whatever) but they also have a knowledge of what sells. 

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For instance, I have seen authors post images of their new book cover and cringed. The cover itself was lovely, but we have to remember how we are selling. That book isn’t going to be on a shelf where a potential reader is seeing a full-sized version. Likely it will be on Amazon and that beautiful full-sized image, when shrunk to thumbnail size looks like a Rorschach ink blob.

Do you see a butterfly?

No, I see Satan eating kale chips.

If a writer tells me they can’t afford to hire an expert, my response is they cannot afford not to.

Boring Title

This goes along with a bad cover. New writers are notorious for titles that we have to read the book to “get” the title. NO. The title is the hook and we will move on to other writers who don’t make us think.

The Platform

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Discoverability is a nightmare. There is a lot of noise and part of our job description now entails branding. This is all writers.

I recently had a distraught writer contact me. The author was recently dropped by a well-known agent because the book simply wasn’t selling. Yet, I could tell with a quick google search what a big part of the problem was.

The author didn’t have platform/brand capable of driving sales. Simply puttering around on Facebook isn’t enough. That isn’t a brand.

My first royalty check would have covered dinner if no one super-sized anything. Why? My book came out before my platform could drive sales. Once my platform improved? My sales skyrocketed.

What does it say in front of every big author’s name? Best Selling Author. Not Best Writing Author.

The writing alone is not enough. Frankly, it never was. Before 2006, writers had a 93% failure rate. Most first books sold less than a thousand copies (even traditionally published books). Only one out of ten published authors ever saw a second book in print. Most were dropped.

In the old days, we just had no control over the brand and the platform. Now, we do. And authors want to complain that it is too hard. Yes, it is hard and there are many reasons this profession is not for everyone.

Less Marketing/More Writing

AHHHHHHH!

AHHHHHHH!

Traditional marketing does not sell books. Never has. For more on why, check out Why Traditional Marketing Doesn’t Sell Books. I have had to unfollow writers on Facebook who do nothing but promote one book over and over and over.

They tweet non-stop about their book.

They even dedicate their blogs to selling books (and that is never the direct objective of a blog).

They deluge us with newsletters we never signed up for and can’t figure out how to escape.

Thing is, we don’t care about you or your book. We didn’t want to see that crap in our feed, we sure aren’t going to subscribe to a blog/newsletter that is nothing but self-promotion.

Writers often become the equivalent of that sales clerk in the department store who ambushes us with perfume.

Here is the blunt truth. The odds of breaking out with our first book are about the same as being hijacked by a terrorist after we’ve been hit by lightning while holding a winning lottery ticket.

Most writers are not going to break out with one book. Or even two. An author might never break out, but the odds certainly improve the more titles we have. This was always true. It’s why you can’t swing a dead cat without hitting a James Patterson title.

Marketing and building a platform/brand are two completely different activities. But writers believe they are the same. They aren’t. If you want to promote and market without a platform, I suggest piling money on the floor and setting it on fire. Same end result and you can get to the self-loathing and binge drinking far faster that way.

There are no shortcuts.

Obviously there are many many other factors to why a book might not be selling, but these are the top offenders. Good news is most of this, we can do something about. In fact, I have classes addressing most of these issues (listed below).

What are your thoughts?

I LOVE hearing from you!

To prove it and show my love, for the month of AUGUST, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! Now including a log-line class! Can you tell me what your book is about in ONE sentence? If you can’t SIGN UP.

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

Blogging for Authors  (August 26th)

This class will teach you all you need to know to start an author blog good for going the distance. Additionally I would also recommend the class offered earlier that same week (August 22nd) Branding for Authors to help you with the BIG picture. These classes will benefit you greatly because most blogs will fail because writers waste a lot of time with stuff that won’t work and never will and that wastes a lot of time.

I am here to help with that😉 .

Bullies & Baddies—Understanding the Antagonist September 2nd–September 2nd

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Bullies & Baddies—Understanding the Antagonist Gold

This is a personal workshop to make sure you have a clear story problem. And, if you don’t? I’ll help you create one and tell the story you want to tell. This is done by phone/virtual classroom and by appointment. Expect to block off at least a couple hours.

Your Story in a Sentence—Crafting Your Log-Line

September 7th

Log-lines are crucial for understanding the most important detail, “WHAT is the story ABOUT?” If we can’t answer this question in a single sentence? Brain surgery with a spork will be easier than writing a synopsis. Pitching? Querying? A nightmare. Revisions will also take far longer and can be grossly ineffective.

As authors, we tend to think that EVERY detail is important or others won’t “get” our story. Not the case.

If we aren’t pitching an agent, the log-line is incredibly beneficial for staying on track with a novel or even diagnosing serious flaws within the story before we’ve written an 80,000 word disaster. Perhaps the protagonist has no goal or a weak goal. Maybe the antagonist needs to be stronger or the story problem clearer.

In this one-hour workshop, I will walk you through how to encapsulate even the most epic of tales into that dreadful “elevator pitch.” We will cover the components of a strong log-line and learn red flags telling us when we need to dig deeper. The last hour of class we will workshop log-lines.

The first ten signups will be used as examples that we will workshop in the second hour of class. So get your log-line fixed for FREE by signing up ASAP.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

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54 Comments

How to Grow Your Author Blog

Image via Flickr Creative Commons, courtesy of Mike Licht

Image via Flickr Creative Commons, courtesy of Mike Licht

I am a huge fan of writers having a blog, but one of the first arguments I get is, “But I did have a blog and it did nothing.” I hear your pain. We live in a world of instant gratification and often it is why we are more inclined to post content on our Facebook or Twitter instead. Instantly we can see other people sharing and responding and it feels oh so good.

The blog? Meh.

The problem, however, is that any “benefit” from Facebook or Twitter evaporates almost as soon as it appears whereas the blog (if we stick to it) will keep giving us rewards for years to come.

Reframe Your Goal

Original image courtesy of flowcomm, via Flickr Commons

Original image courtesy of flowcomm, via Flickr Commons

I will give you tips for growing your author blog here in a minute, but a simple mental shift will help keep you pumped up in the meantime. My tips can’t help unless you keep blogging.

Instead of focusing on number of followers, I looked at my blog as my author training. Writing is a tough job and most people won’t make it because of one crucial factor…they want a job. Writing is not a “job.” We don’t clock in and out and have some authority figure who tells us what to do.

We can work when we want and how much we want. No one is going to write us up and fire us if we spend all day looking at kitten videos instead of working.

Most adults have been trained in structured environments like school or the workplace. Thus, when they step out into something where they are their own boss? They struggle. It’s why most entrepreneurs fail as well. They never reach their potential because they lack the critical ingredient necessary—self-mastery.

Thus when I began blogging, I knew I had a lot of bad habits. Blogging would teach me to be beholden to deadlines. Perfect is the enemy of the good, so I would learn to let go and ship. I could relax. It didn’t have to be worthy of a Pulitzer. It was just a blog. Blogging could help me learn to write leaner, meaner, faster and cleaner.

Posts that once took half a day now take an hour. Instead of chasing followers, I focused on becoming a stronger writer.

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Blogging would help me stretch those word count muscles. I used to panic at the idea of 1000 words a day and now I can knock that out in about 45 minutes. Blogging taught me to process, analyze and then articulate my thoughts seamlessly (useful for writing books, too). No amount of sharing or liking on Facebook would give me this skill.

Blogging made social media mentally active, instead of me lazily camping out in passivity. Blogging strengthened the muse and made me a better storyteller.

It taught me that content and ideas were literally everywhere. 

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But while there are countless benefits to writers, we do still want to eventually gain traffic. Duh.

Simply blogging into the ether forever was not exactly a bright plan. So, when I kept blogging and getting nowhere, I began to study blogs. What blogs did well? What blogs garnered hundreds of comments? What blogs had tens of thousands of subscribers? What were they doing that I could learn from?

Elements of a Great Blog

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Countless people start blogs that just get left abandoned in cyberspace, yet the elements of an excellent blog are pretty simple. If your blog is not doing well, often some small changes can make a huge difference.

Simple is Best

Content does matter, but packaging is key. We could have a blog so brilliant angels weep, but if no one reads it?

Yeah.

We must always remember that a blog is for the reader and not for us. When I started out, I became far too fascinated with all the cool layouts and color-schemes. When I was writing my blog, I was in the dashboard area which is, of course, black letters on a white page.

Though I thought that black page with red lettering was so edgy and dark and cool, I might as well have been tossing my readers’ eyes into a digital iron maiden.

Simple and clean is best. Our content is what should be the focus, not a bunch of colorful doodads. Remember to also test how your blog looks on a smartphone. Get an idea of how the post looks on any number of devices your reader might use.

The background we choose for a computer, might be a nightmare when trying to read on a phone.

Break Up that Space

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Many people don’t truly read blogs, they scan them. Yes, my blogs go longer because often I also give examples (I.e. the post about great description). But, because I use bullet points, those who simply want to scan can gain plenty (and the examples are there for folks who want more).

But I have seem comparably short blogs (500 words) that appeared more daunting than my 1300 word posts simply because the writer failed to break up the text. They left NO white space.

Bullet points, white space, headers, and photographs are key. When we have huge blocks of text in 10 point font? Many potential readers will just move on.

Keep Blogging

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Many people start a blog then quit before they ever get to enjoy a harvest. Blogs take time. We can either keep pouring our energy into instant gratification (Facebook) or we can be patient.

Eventually a blog that is generating thousands of hits per day is not generating those visits off the post for that day. Rather, search engines reward attendance. Additionally, evergreen content (content that is always salient) is being picked up through web searches. This is why building archives is extremely valuable.

I still gain new followers from posts I published years ago.

And the truth is, when my blog started being successful was right about the time that I’d accumulated a substantial archive (around 200 posts). Then I was no longer at the mercy of catching attention with the one post just published, I was beginning to gain ROI from the other 199 posts. I started enjoying compounded returns.

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Blogging is about appreciating the long tail, but frankly so is being an author. Just like most bloggers aren’t going to get fame and success with one post, most writers won’t hit it big with one book. We must learn to keep our heads down, to keep putting one foot in front of the other and trust the process.

There is so much more to having a great author blog, so I hope you will check out my Blogging for Authors class!

What are your thoughts? Do you see posts written on wild backgrounds and weird fonts and just run away? Have you ever run across a great post, only to realize the blog had been abandoned?

I LOVE hearing from you!

To prove it and show my love, for the month of AUGUST, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! Now including a log-line class! Can you tell me what your book is about in ONE sentence? If you can’t SIGN UP.

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

Blogging for Authors  (August 26th)

This class will teach you all you need to know to start an author blog good for going the distance. Additionally I would also recommend the class offered earlier that same week (August 22nd) Branding for Authors to help you with the BIG picture. These classes will benefit you greatly because most blogs will fail because writers waste a lot of time with stuff that won’t work and never will and that wastes a lot of time.

I am here to help with that😉 .

Bullies & Baddies—Understanding the Antagonist September 2nd–September 2nd

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Bullies & Baddies—Understanding the Antagonist Gold

This is a personal workshop to make sure you have a clear story problem. And, if you don’t? I’ll help you create one and tell the story you want to tell. This is done by phone/virtual classroom and by appointment. Expect to block off at least a couple hours.

Your Story in a Sentence—Crafting Your Log-Line

September 7th

Log-lines are crucial for understanding the most important detail, “WHAT is the story ABOUT?” If we can’t answer this question in a single sentence? Brain surgery with a spork will be easier than writing a synopsis. Pitching? Querying? A nightmare. Revisions will also take far longer and can be grossly ineffective.

As authors, we tend to think that EVERY detail is important or others won’t “get” our story. Not the case.

If we aren’t pitching an agent, the log-line is incredibly beneficial for staying on track with a novel or even diagnosing serious flaws within the story before we’ve written an 80,000 word disaster. Perhaps the protagonist has no goal or a weak goal. Maybe the antagonist needs to be stronger or the story problem clearer.

In this one-hour workshop, I will walk you through how to encapsulate even the most epic of tales into that dreadful “elevator pitch.” We will cover the components of a strong log-line and learn red flags telling us when we need to dig deeper. The last hour of class we will workshop log-lines.

The first ten signups will be used as examples that we will workshop in the second hour of class. So get your log-line fixed for FREE by signing up ASAP.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

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69 Comments

Faces of Facebook—Is Technology Killing Your Muse?

Image via Flickr Creative Commons, courtesy of David Rogers

Image via Flickr Creative Commons, courtesy of David Rogers

We live in a brand new age for humans. Technology has fundamentally altered every aspect of our lives and offered writers countless opportunities and advantages. Yet, as the French philosopher Paul Virilio once said, “When you invent the ship, you also invent the shipwreck.”

Before we talk further, I want to be clear. Writers benefit greatly from being on-line and it is next to impossible to be successful without a solid on-line brand. Yet, one of the reasons I became a social media expert instead of pursuing fiction was I saw far too many gurus pushing tactics that required way too much devotion to being on-line.

Chasing trends and algorithmic alchemy requires a lot of energy better spent writing books. We actually don’t need to be on-line that much to have an amazing brand.

Yet, let’s be honest.

Many of us spend a lot of time on-line that has nothing to do with building a brand. We are all guilty. We sit and chat on Facebook, laugh at memes, or—sighs—get drawn into political debate (and those never end well).

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We have become a world addicted to instant gratification, distraction and time-filling/time-wasting. But what impact is this having on our ability to write?

The biggest impact is the obvious one. TIME. Many people believe they simply don’t have enough time, yet if we added up every micro-visit to social media? It would actually be a significant chunk. But that is the low-hanging fruit. Today I want to explore what technology addiction is doing to the muse.

I cannot help but thinking of all those Faces of Meth images, where we see the one picture before meth of a healthy person who has all his teeth versus a couple years later when the same person is sickly, sunken, and looks twenty years older. Is this what we are doing to the muse?

Image courtesy of MattysFlicks via Flickr Creative Commons.

Image courtesy of MattysFlicks via Flickr Creative Commons.

Meth abuse is devastating because of a myriad of reasons, but almost all the effects are caused because the user is in a constant state of hyper-stimulation. This hyper-stimulation comes at a cost. Users forget to take care of themselves. They don’t eat or sleep and if they do eat, it is usually foods high in sugar.

Since the drug wears out the dopamine producing areas of the brain, the user requires higher and higher dosages to get the same high (and to avoid the low lows that inevitably follow).

When we are hyper-stimulated constantly on-line aren’t we doing the same thing to the muse? She needs care. She needs rest. And she needs a diet that consists of more than kitten videos and click-bait. If not, she can become yet another among the Faces of Meth Facebook.

Being Bored Can Be GOOD for Us

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Boredom is a necessary and vital ingredient for creativity. It gives the brain time to wander, to reflect, to make connections previously unexplored. It sparks divergent thinking which is the beating heart of innovation.

The problem with constantly consuming the content of others with no downtime is that the brain cannot take the ideas it’s gathered and refashion them like Legos into something unique and new.

So yes, being online can have benefits.

We read a lot of blogs or articles that captivate us and inform us. Articles that contain seeds of story inspiration. But, if we fail to ever unplug, then that article about the murder suspect in Florida found biting his victim’s face off fails to ever germinate into the world’s next runaway-hit zombie series.

What Are We Missing?

Last time we talked about how to use description. All novels require it and good description goes beyond the one-dimensional. But to use description well, we must immerse ourselves in a three-dimensional world that has authentic intimacy.

We simply cannot get that on-line.

How much of the world are we missing because we are sitting in an airport scanning Instagram instead of people watching? Are we taking time to absorb, process, question and explore what is around us? Or are we tapping our phone like a crack addicted gerbil in a lab?

If we are walking through the park, eyes on the screen, can we truly experience the world around us? The stuff that is below the surface that no image could hope to capture. Not merely the color of the sky, but the emotion of it, the meaning of it.

Crucial Conversations & Intimacy

Image via Pink's Galaxy Flickr Creative Commons

Image via Pink’s Galaxy Flickr Creative Commons

Psychology Today had an article The New Menage a Trois that explored how tech is sabotaging intimacy and ruining relationships. The article asserted that many of the moments that connect us in relationships are born in the pauses.

For married couples, the twenty minutes before dinner is ready matters. Maybe it is one comment that garners a laugh that leads into a discussion and that all leads to a greater degree of intimacy with the other person. Bonding time, so to speak.

But how many times are we filling those pauses with a quick check of e-mail? A scan of Facebook? How many times have we been in a restaurant and we instantly spotted the married couple because instead of being enthralled in conversation? Both were staring at a screen.

What do we writers use to generate conflict? Human interaction. If we are minimizing how much interaction we have, insulating ourselves from conflict and discourse, then we become distant from the emotional aspect of the human experience.

Empathy Check

Great writers have the ability to empathize with a myriad of characters. Sex, gender, age, or species (for the sci-fi folks) all become real simply because the author can understand and share the feelings of another. Empathy is fueled by noticing and listening.

If we are listening to iTunes in line at Walmart, we are checked out. If, instead, we unplugged, we might notice the stocker with the carefully hidden gang tattoos, the lines around the eyes for someone far too young, or the jagged scar tucked under the high collar. We might become curious and fill in the blanks of this unspoken life and give it voice, meaning and immortality.

Handle With Care

Image via Flickr Creative Commons courtesy of Steve and Shanon Lawson

Image via Flickr Creative Commons courtesy of Steve and Shanon Lawson

Our muse is the sensitive part of our soul and it must be handled with care. Embrace quiet. Embrace alone time. Ignore the siren’s song of a world that tells us to be busy, busy, busy. All things in moderation.

We can enjoy the good parts of technology, but it will take self-discipline to maintain a healthy boundary with it. Use timers if you have to. The next time you are bored waiting in a car, interrupt that urge to scan social media, and instead look up. Look around. What wonders do you behold?

Do you think your muse has become one of the Faces of Facebook? Are you struggling to find connectedness? Are you noticing you are too “checked out”? That maybe you are missing the depth and details because of too much on-line time? Hey, I struggle too so while I have one finger pointed at y’all, three are pointed at me, LOL. What are your thoughts?

I LOVE hearing from you!

To prove it and show my love, for the month of AUGUST, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! Now including a log-line class! Can you tell me what your book is about in ONE sentence? If you can’t SIGN UP.

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

Blogging for Authors  (August 26th)

This class will teach you all you need to know to start an author blog good for going the distance. Additionally I would also recommend the class offered earlier that same week (August 22nd) Branding for Authors to help you with the BIG picture. These classes will benefit you greatly because most blogs will fail because writers waste a lot of time with stuff that won’t work and never will and that wastes a lot of time.

I am here to help with that😉 .

Bullies & Baddies—Understanding the Antagonist September 2nd–September 2nd

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Bullies & Baddies—Understanding the Antagonist Gold

This is a personal workshop to make sure you have a clear story problem. And, if you don’t? I’ll help you create one and tell the story you want to tell. This is done by phone/virtual classroom and by appointment. Expect to block off at least a couple hours.

Your Story in a Sentence—Crafting Your Log-Line

September 7th

Log-lines are crucial for understanding the most important detail, “WHAT is the story ABOUT?” If we can’t answer this question in a single sentence? Brain surgery with a spork will be easier than writing a synopsis. Pitching? Querying? A nightmare. Revisions will also take far longer and can be grossly ineffective.

As authors, we tend to think that EVERY detail is important or others won’t “get” our story. Not the case.

If we aren’t pitching an agent, the log-line is incredibly beneficial for staying on track with a novel or even diagnosing serious flaws within the story before we’ve written an 80,000 word disaster. Perhaps the protagonist has no goal or a weak goal. Maybe the antagonist needs to be stronger or the story problem clearer.

In this one-hour workshop, I will walk you through how to encapsulate even the most epic of tales into that dreadful “elevator pitch.” We will cover the components of a strong log-line and learn red flags telling us when we need to dig deeper. The last hour of class we will workshop log-lines.

The first ten signups will be used as examples that we will workshop in the second hour of class. So get your log-line fixed for FREE by signing up ASAP.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

, , , , , , , ,

50 Comments

Description—The Good the Bad and the Just Please STOP

Odin The Ridiculously Handsome Cat

Odin The Ridiculously Handsome Cat

In the last post, we talked about revisions and how often when we are making those next passes through we need to flesh, cut or refine our description. Can we be really honest about our description? Is it truly remarkable or just filling space? Are we weaving a spell that captures readers or are we boring them into a coma?

Okay, okay, do you have a point?

For those who never use description or very sparse description? Don’t fret. Description (or lack thereof) is a component of an author’s voice.

But obviously all writers will use some kind of description. We have to in order to draw readers into the world we are creating. If we don’t give them anything to sink their teeth into, they will wander off in search of something else.

So whether you are heavy or light on the description, here are some tips on how to do it well…

Avoid “Police Sketch” Description 

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I assume most of you have watched TV. A witness is asked to give a description of the mugger, murderer, whatever. Well, he was tall, with dark hair and dark eyes. Very muscular.

She was short, blonde and fit.

The reason I (as an editor) don’t care for this kind of description is a good writer is a wordsmith and we should be able to describe characters better than someone who’s been at the wrong end of a purse-snatching. Is there anything wrong with this description? Nah. Just it’s something anyone can do. It isn’t anything unique.

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Avoid the “Google Maps” or “Weather Report” Description

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Weather can be vital and even its own character (which we will get to). But putting in weather just to tell us it’s snowing? Again, surface. Same with describing a location. Cities, streets, stores can come alive with the right description.

For some help with finding just the right words? Angela Ackerman and Becca Puglisi have put together two setting thesauri, the Urban Setting Thesaurus and the Rural Setting Thesaurus.

Avoid “Info-Dump” Description

I was really bad about this when I was new. I described everything in a room. I believed the reader needed to know all the positions of the furniture, what was on the bookshelves and end tables, the colors of the walls, just to “get” what I was talking about. They didn’t need all that and likely lost interest in the point I was trying to make anyway.

I didn’t give my readers enough credit and most of that information was for me anyway. Novels are for the reader not for us, which is important to remember and easy to forget.

Good description doesn’t automatically mean MORE description😉 .

What Makes GOOD Description?

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Again, this is subjective, but I read…a LOT. I need a 12 Step Program for the sheer number of books I buy. Since I dig description, I often highlight it when it’s done WELL (which is why I cannot check out books from the library or EVER yell at Spawn for coloring in books).

The common denominator I see in great description is it delves beyond the surface and evokes some kind of feeling.

In this post, I’m merely giving some of MY favorite examples (from many different genres). I recommend that, if you want to use description, go to those stories that spoke to YOU. Those highlighted spots can be telling about your voice, preference and style.

You don’t need to copy, but you can deconstruct how the author did something WELL. And likely, if you are a fan of that kind of writing, others are too and you might share the same kind of readers.

Characters

For the Literary Folks I will use Cormac McCarthy’s No Country for Old Men:

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(Sheriff Bell) came across a hawk dead in the road. He saw the feathers move in the wind. He pulled over and got out and walked back and squatted on his boot heels and looked at it. He raised one dead wing and let it fall again. Cold yellow eye dead to the blue vault above them.

It was a big red tail. He picked it up by one wing and carried it to the bar ditch and laid it in the grass. They would hunt the blacktop, sitting on the high power poles and watching the highway in both direction for miles. Any small thing that might venture to cross. Closing in on their prey against the sun. Shadowless. Lost in the concentration of the hunter. He wouldn’t have the trucks running over it (Page 44-45).

In this story, a good lawman is after a soulless criminal who is nothing short of pure evil. This above description is important. The red tail hawk is a parallel of Bell. Bell is also a hunter who’s in danger of being so caught in the pursuit, it could get him killed.

Even though the lawman is tracking a criminal, he takes time to honor a fallen hunter even though it’s “only” a bird, something the psychopathic antagonist, who has NO VALUE for any life, would ever do.

Part of that “Show, don’t tell” thing😉. We don’t get a description of what Bell looks like, but through action, we know who he IS.

Weather/Setting/Information Without Being Info-Dump

For the sake of brevity, we’ll bundle three into one. Depp does a fabulous job of weaving weather, setting, and information in a tight cord of emotion. This selection is from Daniel Depp’s Loser’s Town.

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The protagonist, Spandau, is a P.I. is following a Hollywood agent to a movie set to meet a client who’s being blackmailed:

Spandau smoked, and thought the city gliding past was much like an overexposed film, too much light, all depth burned away and sacrificed. All concrete and asphalt, a thousand square miles of man-made griddle on which to fry for our sins. Then, you turn a corner and there’s a burst of crimson bougainvillea redeeming an otherwise ugly chunk of concrete building. Or a line of tall palm trees, still majestic and still stubbornly refusing to die, stubbornly sprouting green at the tops of thick dying stalks, guarding a side street of bungalows constructed at a time when L.A. was still the Land of Milk and Honey….There was a beauty still there, sometimes, beneath all the corruption, like the face of an actress long past her prime, when the outline of an old loveliness can still be glimpsed through the desperate layers of pancake and eyeliner. (page 23)

In this description, we get more than a play-by-play of the L.A. streets he passes. Additionally, I feel the description is very telling about the character. Note the contrasting biblical references or even the tension inside the character. He hates this place, but can still see the loveliness that tears at him and keeps him there, keeps him coming back.

The description is an extension of the feel of the city—no depth, manmade, hardened, lost (but still something beautiful worth staying for).

Note the description is processed through the feelings and backstory of the character.

Instead of sounding like a travel brochure, there is emotional flavor adding depth. We pretty much know the weather—bright and hot. We experience the place rather than just “seeing” it in a boring “and then he turned on this street and then that street” fashion.

The description also shows us Spandau is likely an excellent detective—he sees more than the surface and instinctively searches deeper.

Again, description—how to do it, how much, how little—is subjective.

But, I believe that good description can make the difference in a caricature verses a “person” or “place” so real we’re sad to say good-bye when the book ends. Also, I hope I’ve given examples of how we can describe a character or a place without “describing” it.

Are we describing with the same depth as any literate person with a laptop could do? Or are we digging below skin and into marrow?

What are your thoughts? Do you find yourself skimming description and didn’t know why? Do you highlight great description, too? Or are you a minimalist? There aren’t any wrong answers, btw. Who are some of your favorite authors who ROCKS description? What are maybe some tips/thoughts you have that takes description from blasé to beautiful?

Yes, my cat Odin the Ridiculously Handsome Cat has his own fan page😀 .

I LOVE hearing from you!

To prove it and show my love, for the month of AUGUST, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! Now including a log-line class! Can you tell me what your book is about in ONE sentence? If you can’t SIGN UP.

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

Blogging for Authors  (August 26th)

This class will teach you all you need to know to start an author blog good for going the distance. Additionally I would also recommend the class offered earlier that same week (August 22nd) Branding for Authors to help you with the BIG picture. These classes will benefit you greatly because most blogs will fail because writers waste a lot of time with stuff that won’t work and never will and that wastes a lot of time.

I am here to help with that😉 .

Bullies & Baddies—Understanding the Antagonist September 2nd–September 2nd

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Bullies & Baddies—Understanding the Antagonist Gold

This is a personal workshop to make sure you have a clear story problem. And, if you don’t? I’ll help you create one and tell the story you want to tell. This is done by phone/virtual classroom and by appointment. Expect to block off at least a couple hours.

Your Story in a Sentence—Crafting Your Log-Line

September 7th

Log-lines are crucial for understanding the most important detail, “WHAT is the story ABOUT?” If we can’t answer this question in a single sentence? Brain surgery with a spork will be easier than writing a synopsis. Pitching? Querying? A nightmare. Revisions will also take far longer and can be grossly ineffective.

As authors, we tend to think that EVERY detail is important or others won’t “get” our story. Not the case.

If we aren’t pitching an agent, the log-line is incredibly beneficial for staying on track with a novel or even diagnosing serious flaws within the story before we’ve written an 80,000 word disaster. Perhaps the protagonist has no goal or a weak goal. Maybe the antagonist needs to be stronger or the story problem clearer.

In this one-hour workshop, I will walk you through how to encapsulate even the most epic of tales into that dreadful “elevator pitch.” We will cover the components of a strong log-line and learn red flags telling us when we need to dig deeper. The last hour of class we will workshop log-lines.

The first ten signups will be used as examples that we will workshop in the second hour of class. So get your log-line fixed for FREE by signing up ASAP.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

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43 Comments

So You Wrote a First Draft—Dear God! What NOW?

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Once we have that crappy first draft usually there will be two major things we need to do…fill or cut. Okay, drinking makes three. And maybe wondering why we didn’t go to dental hygienist school instead makes four….

Anyway.

While it is true that too little substance can generate confusion, too much fluff can create distraction.

There needs to be a balance between…

Enough about the damn snowstorm! and Wait? There was snow?

Thus, once we have that completed first draft and begin our read-through we need to make these refinements to see if what we created meets or exceeds our expectations.

Sadly this is usually the first draft.

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Much of what we will need to do is going to be dictated by what kind of writer we are. Are we a Trimmer or an Embellisher? There is a fantastic post over on Writer Unboxed that describes these two types of writers.

Some writers do a very sparse first draft that acts a lot like a frame for paper machet. It is really meant to just give an idea of the final form and serve as a guide.

Image via Flickr Creative Commons courtesy of Suzette.

Image via Flickr Creative Commons courtesy of Suzette.

Once the structure is inspected and found to be solid enough for government work, the writer then goes back through and fleshes in the work.

Other writers write super heavy then carve away what doesn’t serve the story.

And while I think all of us will identify with one type or another (Trimmer or Embellisher) it really helps to know what to add and/or what to cut.

If we add too much of the wrong thing, we can spoil the entire novel. If we cut too much of the right stuff we can collapse the story. Thus I hope today to at least give you some guidance beyond the more surface line-edit tips I’ve given before (6 Ways to Self-Edit and Polish Your Prose) though those are super helpful as well.

When I do a content edit for any writer, these are the main areas I am looking for.

What To Cut

Image via Flickr Creative Commons, courtesy of Jojo Nicado

Image via Flickr Creative Commons, courtesy of Jojo Nicado

Character Redundancy

Each character should have a distinctive personality. This personality will give them a corresponding unique purpose to driving the story forward and generating conflict.

In Lord of the Rings the main story problem is of course created by Sauron (the whole evil ring thing). But, much of the story conflict is actually created by the cast members of the various parties who all have a specific role to play.

Merry and Pippin create a lot of chaos that generates sudden changes in the plan. For instance, the plan was to meet Gandalf at The Prancing Pony NOT to nearly fall into the Dark Rider’s lap outrunning a ticked off farmer.

The duo is naive, inquisitive and we can kind of bundle them into one because they are a team in their mischief. To have essentially another Merry and or Pippin type character would be a redundancy that would be a distraction.

Ask yourself then: Do I have any characters who could be merged?

Image via Flickr Creative Commons courtesy of Q Family

Image via Flickr Creative Commons courtesy of Q Family

Scenes that Don’t Move the Story Forward

All scenes have one common element. Conflict. There is a goal. No goal and that isn’t a scene.

Sections of information dump, flashbacks that have no ties to the main plot problem/resolution, or scenes with no conflict (I.e. two characters merely talking about a third character)? CUT.

Lackluster Description

Many of us love description. I do. My motto? No metaphor left behind! But description can have two main problems. Either we have a lot of good description but it is SO much that it is bogging down the story. Or, we have description, but it isn’t anything remarkable and we need to replace it with something better.

Ideally, it will be description that goes below the surface and adds to the plot, sets the tone and heightens tension.

Description is more than a weather report or a police sketch.

He was tall and handsome with a chiseled chin and dark wavy hair and…

And he took your purse?

I love this line from the beginning of Prisoner of Hell Gate, which is a literary suspense and one of my favorite books. This description hooks me and sets my expectations:

Dampness prevails, as always, but at this time less from the river and more from the mugginess that weighs on everything. It penetrates the very bricks, their crumbling mortar spongy to the touch.

I don’t know about you, but I am practically wilting reading this. It works way better than:

She walked beside the river on a hot summer night.

Though obviously style will dictate how we write description, even lean writers use words that will give the most impact.

He was a boring man dressed in an off-the-rack suit.

Maybe, instead…

He was the kind of man whose face you forgot even while you were still speaking to him.

Good description is less about piling on details and more about evoking a feeling.

What to Add

Sense of Time and Place

Is this a modern story? Or one set back in time? Is there magic? Technology? What is the setting? Now drop in the details that ground us. Talking heads in a place we aren’t oriented in is jarring. If this is in the beginning of a book, often it will fail to hook.

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Character Nuance

If we just roughed out a bare-bones plot, we now need to go put the modeling clay on the skull.

Another one of my all-time favorite books is Rot & Ruin by Jonathan Maberry. Now in a parallel world maybe he just wrote out that he needed “a brash bounty hunter with a red car” then later built it into this:

“It was a 1967 Pontiac LeMans Ragtop. Bloodred and so souped-up that she’d outrun any damn thing on the road. And I do mean damned thing.”

That’s how Charlie Matthias always described his car. Then, he’d give a big braying horselaugh, because no matter how many times he said it, he thought it was the funniest joke ever. People tended to laugh with him rather than at the actual joke, because Charlie had a 72-inch chest and 24-inch biceps, and his sweat was a soup of testosterone, anabolic steroids, and Jack Daniels… (Page, 24)

We learned a lot about this character from a three-sentence bit of dialogue, some power-packed description and even some narrative regarding how others responded in the company of this particular character.

This is a really short section that does a lot. It even hints at what type of book this is…a book about zombies. If we happened to pick up this story with no book cover, we’d “get” what it was about.

More Conflict/Tension/Surprise

Great stories are about one thing and one thing only. PROBLEMS. Are our characters getting what they want too easily? Too quickly? Is their action toward each goal too linear? Are there enough stakes? Setbacks? Misdirections?

Are the characters’ actions too predictable? Can you maybe do better at defying reader expectations?

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Are the characters acting as three-dimensional “people” who carry a lot of baggage? Or are they plot-puppets merely doing and saying things because we Author God need them to?

What are your thoughts? Does this help give you a plan of what to do with that first draft? Are you afraid of your office because your WIP might bite you and thus far refuses to be potty trained? What items do you look for? Can you add to the lists I gave?

I LOVE hearing from you!

To prove it and show my love, for the month of AUGUST, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! Now including a log-line class! Can you tell me what your book is about in ONE sentence? If you can’t SIGN UP.

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

Blogging for Authors  (August 26th)

This class will teach you all you need to know to start an author blog good for going the distance. Additionally I would also recommend the class offered earlier that same week (August 22nd) Branding for Authors to help you with the BIG picture. These classes will benefit you greatly because most blogs will fail because writers waste a lot of time with stuff that won’t work and never will and that wastes a lot of time.

I am here to help with that😉 .

Bullies & Baddies—Understanding the Antagonist September 2nd–September 2nd

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Bullies & Baddies—Understanding the Antagonist Gold

This is a personal workshop to make sure you have a clear story problem. And, if you don’t? I’ll help you create one and tell the story you want to tell. This is done by phone/virtual classroom and by appointment. Expect to block off at least a couple hours.

Your Story in a Sentence—Crafting Your Log-Line

September 7th

Log-lines are crucial for understanding the most important detail, “WHAT is the story ABOUT?” If we can’t answer this question in a single sentence? Brain surgery with a spork will be easier than writing a synopsis. Pitching? Querying? A nightmare. Revisions will also take far longer and can be grossly ineffective.

As authors, we tend to think that EVERY detail is important or others won’t “get” our story. Not the case.

If we aren’t pitching an agent, the log-line is incredibly beneficial for staying on track with a novel or even diagnosing serious flaws within the story before we’ve written an 80,000 word disaster. Perhaps the protagonist has no goal or a weak goal. Maybe the antagonist needs to be stronger or the story problem clearer.

In this one-hour workshop, I will walk you through how to encapsulate even the most epic of tales into that dreadful “elevator pitch.” We will cover the components of a strong log-line and learn red flags telling us when we need to dig deeper. The last hour of class we will workshop log-lines.

The first ten signups will be used as examples that we will workshop in the second hour of class. So get your log-line fixed for FREE by signing up ASAP.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

, , , , , , , , , ,

49 Comments

Are We Undermining Our Own Writing Success?

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Image via Flickr Creative Commons, courtesy of Keith Roper

I rarely reread books, namely because there are so many new titles I want to consume and only so many hours in the day. But, there are a handful of books I read and reread namely because they are areas I struggle in and so reinforcement is tremendously helpful.

The three books I seem to cycle through the most are actually about money and investing: Dave Ramsey’s Total Money Makeover, Robert Kiyosaki’s Rich Dad, Poor Dad, and (even though it is an older book) Stanley and Danko’s The Millionaire Next Door.

There are plenty of money manuals that promise to make me a gazillionaire overnight with no effort on my part and those kinds of plans frankly give me hives.

The books I prefer are far more salt-of-the-earth and they say the same things, though in different ways.

Fortunes made on a winning lottery ticket are rare and never last. Slow and steady wins the race. Never underestimate small actions done daily.

I know this. I know all of this stuff. So how is it I so easily get off-track?

Perception Matters

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What is so fascinating particularly about The Millionaire Next Door is the very people we would think have vast investment portfolios actually are far more likely to be living paycheck to paycheck. Conversely, those who actually have accumulated substantial wealth often don’t “look” wealthy at all.

Here I was beating myself up because I use coupons and buy everything on sale.

What am I doing so wrong?

When I reread these books, I realize that I’m doing a lot more right than wrong. What I perceive as a truth actually isn’t (it’s a consumption shill propagated by pop culture). Most genuine millionaires don’t have a fleet of new luxury cars. They have a solid IRA instead.

But because my “vision” isn’t correct, it is then really easy for me to start accumulating bad habits that undermine my goals.

Well people with clean homes have maids.

NO, they wash their dish after eating!

In Regards to Writing

Often we writers can fall into similarly skewed thinking when it comes to our profession. We have a flawed perception of what a successful author looks like…and this opens the door for the little foxes that spoil the vine.

A successful author would publish her first book and be a runaway success with no social platform.

Noooo, that isn’t an author. That is a unicorn. A tortoise isn’t glamorous, but it is at least real.

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In our minds, we can believe that we would do far more writing if we simply had more “time.” Since most of us don’t have the luxury of getting up, having coffee and simply creating all day long, we then fail to invest at all.

We will invest “one day.”

We believe that because we also hold a day job and “only” have an hour to spare in the mornings, that our situation is hopeless. The consequence is we end up squandering the most valuable resource that is available to all living humans.

Time.

Why I love books on fiscal responsibility is I hold a core belief:

Small truths reveal larger truths.

If I am not managing, planning and budgeting my money, odds are I am not doing that with my time either. I find that often when I work on habits in one area, other areas also improve. When I zoom in on waste in one area, I become aware of it in others.

If I fail to plan the meals for the week, the consequence is a lot of food I throw away. We end up eating out or rushing to grab a bite because I didn’t put dinner in a crock pot and I am tired and cranky and In-N-Out Burger is just so darn convenient.

The end result is I nickel-and-dime myself $15 and $20 at a time.

When we look at how we are spending our time, are we leaking it away 15 and 20 minutes at a time?

Planning matters. Using time deliberately is vital.

If I fail to plan my time for the week, I’m all over and time goes swirling down the drain. In fact, failure to plan can cost me BIG. For instance, last Tuesday, instead of getting my next day planned I was “tired” and decided that Facebook and watching Dr. Who was preferable to preplanning.

Wednesday morning, I was in the middle of working and feeling great about my progress.

Then…

OMG! Spawn’s camp has a field trip today! I totally forgot! And they leave in 20 minutes!

In a mad rush, I swooped the one remaining Lunchable into a Sprout’s bag so I could dash like a crazy person to get him there in time for the bus.

In my haste, I unknowingly threw my cell phone in with his lunch.

Shoot…me…now.

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That three-second mistake (that could have easily been prevented with ten minutes prep work the night before) cost me an entire day and easily ten years off my life from stress.

A three-second error cost me four hours hysterically hunting for my phone and then two more hours at Sprint replacing the missing phone with a new phone. Then when the school found my phone? It cost me another two hours returning the new phone I didn’t need and reactivating the old one.

And a $35 restocking fee, or what I fondly refer to as a Stupid Tax.

How much writing could I have accomplished with only ten minutes of preparation the night before?

How Much Stupid Tax Are We Paying?

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When it comes to time, boundaries go a long way. Now, I’m no proponent of cramming activity into every waking second. But we can start truly seeing our days instead of merely wandering through them as bystanders.

Just as many of us hemorrhage money through tiny holes and unseen leaks, the same could be said of our time. But not being stupid with time is not the same thing as being wise with it, either.

Are We Investing Wisely?

Via Flickr Creative commons, courtesy of Tax Credits.

Via Flickr Creative commons, courtesy of Tax Credits.

Many people believe when they have money, they will invest money. But if we take a closer look, those who have money, have it because they invested it.

Not the other way around.

Many writers new to the profession see building a brand and a social media platform as a wasteful use of time because they don’t yet have a books to sell. Problem is, in this publishing climate, trying to build a platform after the book is almost a formula to fail. They will spend valuable time (later) that could have been used to write more books and better books scrambling to claw sales from the ether.

They believe they don’t have time, and yet a really strong brand/platform is rather simple to build over time with small and consistent investments in the right places.

Where to Invest?

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Instead of investing an hour a day on Facebook and Twitter, could I spend that on building an author blog? Being an expert tweeter does nothing to improve my skills as a writer. Facebook content can’t be eventually harvested for a book (that can make money or be used as a loss leader/promotional tool). Search engines will never direct new fans to my author site with my clever Instagram pics.

So instead of feeling overwhelmed that we don’t have an entire Gucci wardrobe a bazillion SnapChat fans, can we be patient and consistent with our small IRA account blog that we know with time and consistent investing will reap amazing returns?

This is a snapshot of my blogging stats. WP didn’t even bother measuring my first two years because they were too small to register. In 2009 I had roughly 6,900 views. By 2013, a half a million.

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Though looking at raw numbers, my overall traffic has gone down over the last couple of years but numbers can be deceiving. In 2010 I published a total of 95 posts and received 62,000 visits. This year I generated over 220,000 visits with only 60 posts, meaning I am doing more with less.

I’m gaining an advantage of compound interest (archives and following) which frees me up to now finish more books because now my blog is doing far more work for me than it did at the outset when I was new.

That was great because we’ve had a horrible couple of years with illnesses and death and it has taken a toll on how much I could physically do.

But the cool thing was, because I invested what little energy I had in a blog, my brand not only remained in tact, it actually grew much larger even though I wasn’t there to micromanage content (like I would have had to on all other social media sites).

The effort I could continue was effort that would pay dividends. When I had Shingles, I wasn’t tweeting a lot, but by gum I could post a blog. Now that I have weathered these storms and am back writing like a mad person, I don’t have to waste time reclaiming lost territory.

My blog is strong and so is my brand. Now to get my @$$ in gear on the books.

Because books can do the same thing. Most authors who make a good living aren’t banking everything on the sale of one book. They are investing their time and focusing it on multiple titles.

If we are focused, can we spend an hour a day on the novel. Just one hour. Instead of waiting for the magical, mystical tomorrow, can invest that today?

What are your thoughts? Are you happy you don’t have to try to be a unicorn? Do you find yourself buying into popular myths about what’s required to write novels (I.e. eight hours uninterrupted time)? Do you feel guilty because you aren’t on every single social media site? Are you relieved to know that is actually a bad plan?😀  Are you leaking small amounts of time away and they are adding up big? I bet you’ve never put your cell phone somewhere stupid😀 .

Are you actually excellent at managing your time and have tips to share?

***Btw, I do actually have a blogging class coming up😉 .

I LOVE hearing from you!

To prove it and show my love, for the month of AUGUST, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! 

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

Blogging for Authors  (August 26th) will teach you all you need to know to start an author blog good for going the distance. Additionally I would also recommend the class offered earlier that same week (August 22nd) Branding for Authors to help you with the BIG picture. These classes will benefit you greatly because most blogs will fail because writers waste a lot of time with stuff that won’t work and never will and that wastes a lot of time.

I am here to help with that😉 .

Hooking the Reader—Your First Five Pages August 12th

The first five pages are the most essential part of the novel, your single most powerful selling tool. It’s how you will hook agents, editors and readers. This class will cover the most common blunders and also teach you how to hook hard and hook early. This class is 90 minutes long, 60 minutes of instruction and 30 minutes for Q&A.

Your First Five Pages Gold Level

This includes the webinar and a detailed critique your first five pages.

Your First Five Pages Platinum Level

This includes the webinar and a detailed critique of your first twenty pages.

Bullies & Baddies—Understanding the Antagonist September 2nd–September 2nd

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Bullies & Baddies—Understanding the Antagonist Gold

This is a personal workshop to make sure you have a clear story problem. And, if you don’t? I’ll help you create one and tell the story you want to tell. This is done by phone/virtual classroom and by appointment. Expect to block off at least a couple hours.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

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44 Comments

Want Success? Embrace the GRIND

Image via Flickr Creative Commons, courtesy of Anamorphic Mike.

Image via Flickr Creative Commons, courtesy of Anamorphic Mike.

Last time we talked about quitting. Successful people quit all the time. They quit bad relationships, toxic partnerships, dumb ideas or projects that fail to bear any fruit. They step back, assess and then change direction.

What do you want? How badly do you want it? What are you willing to sacrifice? These are the questions we must ask not once, but daily. There is no success without the GRIND.

Or perhaps, the G.R.I.N.D.

Give

Every day we have something to give that will keep propelling us forward. I love, love, love the movie Rocky. This is among my favorite quotes:

The world ain’t all sunshine and rainbows. It’s a very mean and nasty place, and I don’t care how tough you are, it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard you hit. It’s about how hard you can get hit and keep moving forward; how much you can take and keep moving forward. ~Rocky Balboa

Life does hit hard. I’ve been there more times than I can count.

Some of you know I was a high school drop out twice. I had the chance to simply get a GED but I chose to go back and finish even though I was embarrassingly older than my peers (19 in a class of 14 year-olds).

I worked hard at a community college until I won a full Air Force scholarship to become a doctor. Before I could enjoy that? I fell in an ice storm and broke my back.

My free ride was over. I took a job in a tiny mall store that sold motivational material. At the time, I couldn’t walk without a cane and while my coworkers spent the slow times chatting with friends on the phone, I read every single book in that store over and over and over.

knew physically I was a mess, but I also appreciated that this was a meantime. It was the span of suck before my breakthrough. What could I do for my will? For my mind? How could I keep my spirit healthy while my body mended?

Life hits and worse, it will sucker punch you. We may not always be able to do the big stuff, but we can keep pressing with the small stuff because greatness is not a singular moment. Rather…

Greatness is the accumulation of a lot of hidden moments that have no glory.

We give our best because our energy is seed. We plant our dreams and faith in the world and in others and trust that eventually it will bear fruit and eventually give back.

If I don’t have enough of something? I give it. That is a huge reason for this blog. Today, I need encouragement, so I am giving it. Want more love? Give it. Want more skill? Help others hone theirs. Want more passion? Give it.

Life is an echo.

Relentless

Moments before Kristen gets her tail kicked….

Moments before Kristen gets her tail kicked….

You want to do anything remarkable? Learn to be relentless. I heard someone once say that the richest place on earth is a graveyard because we cannot imagine what we’ve lost; the dreams, inventions, ideas that people took to their graves because they were afraid of failure.

One of the reasons I’ve always been such a pit bull is that my father was an extraordinarily talented man. Probably far more talented then I ever was. But he died penniless and working for $8 an hour in a bicycle shop. Why? Because the second anything got hard or gave pushback, he folded. For all we know, we lost one of the greatest writers of the 20th century because his fear was bigger than his faith.

One of the greatest lessons I have learned is that the harder life is pushing back? The better. Usually that is a sign we are doing something right.

Look back at your own life and I will guarantee you’ll see those times. You had a goal, a plan, and were actually seeing forward momentum then?

The AC in your house died, the car broke down, the kids got sick, the family decided to all go crazy simultaneously. You went from being ON FIRE to putting out nothing but grassfires.

Truth is, that’s a good sign. Keep pressing.

Invest

Image via Demi-Brooke Flickr Creative Commons

Image via Demi-Brooke Flickr Creative Commons

Invest in yourself. Talent is natural but it isn’t anything all that remarkable. Talent is nothing if it isn’t paired with skill. Skill is only something we can earn with blood and sweat and pain. We can’t earn skill on the sidelines, only on the mats. Hammering on our will, our mind, our craft day after day after day.

Skill only comes with failure.

Skill only comes with getting back up knowing we could fail again. Skill only comes when we appreciate that if we aren’t failing, we aren’t doing anything interesting. Skill eventually rises out of the ashes of our failures because we have made all the wrong moves and so we begin to recognize the right ones.

Skill comes from reaching out to those who are better, wiser and asking for help. Skill comes from humility. Read craft books, take classes, ask questions then do it again and again and again. If we want to improve, we must look to those who are better to train us.

In Jiu Jitsu I worked harder than anyone (being the only female and about half the size of most of my competitors). I struggled and worked and killed myself. Then, I finally gave in and got personal coaching. Just ONE session made all the difference. A pro taught me what ten months of killing myself never did and never would.

THIS was the first guy I got to fight upon earning my blue belt. Just….seriously.

Screen Shot 2016-08-08 at 8.37.14 AM

Jiu Jitsu. It is only awkward if you are not on the mat:) .

But some good rounds of coaching taught me how to instantly position better, no matter how big or strong my opponent. Instead off getting crushed? This dude is moments from being flipped over and arm-barred.

Yes, the devil is in the details.

I have busted apart and repaired hundreds of plots. Virtually every one of my consulting sessions involves some poor writer who has spent a year or more trying to repair a plot that I can fix in less than three hours. Sometimes we need those outside experts. Getting help isn’t weak, it is smart! If you are in a mess, e-mail me😉.

No

No is one of the most powerful words in human language.

We must learn to say NO. We have to say it to ourselves. When I’d rather putter around the house and clean than edit or write my blog or research? NO.

I tell myself that I have a choice. No to now? Or no to later? I must give up what I want now for what I want most.

Learn to say no to toxic people. They will always have more drama they want us to fix. Learn to say no to the small leaks deflating your energy.

Quit expecting average people to help you accomplish the extraordinary.

Conversely? Don’t take NO.

Back when I was in sales, my managers could not get over how good I was at cold calling. Most salespeople loathe cold calling with the power of a thousand suns because it is 99% rejection. Why was I successful? Because when they said “No” I heard… “Not yet.”

A lot of you are attending conferences. You might be pitching agents or sending out query letters. Expect rejection. Rejection isn’t always bad. Rejection isn’t NO. It is “Not YET.”

Go back and fix what you can. Move forward. Invest in your skill and then ask again. And again. If they won’t budge and you’re ready? Go around. Find your YES.

My book Rise of the Machines—Human Authors in a Digital World was with a major NYC agent for over a year. New York was unwilling to publish a book about social media even though my book didn’t rely on technology. I wrote it in such a way that it would always be relevant, and so didn’t have the typically short shelf life of this type of book.

I didn’t wait for them to change their minds, I published it anyway.

Aut inveniam viam aut faciam. We will find a way or we will make one. ~Hannibal

Dare

I hate those scams on late night TV that promise vast riches with no risk. That’s bunk. Our rewards exist in direct proportion to our risk. Risk big win big. Risk small and…yeah.

When we risk big, we can lose big. But we can also learn big. If we never fall from that kind of height, how can we learn to roll out of it? Dare daily. Dare to do something different, something meaningful. Nothing miraculous ever happened in the comfort zone.

When we dare to push ourselves outside of what we believe is possible, we discover talents we never knew existed. Yes, invest in your future but remember that today, THIS day, is the only one that matters. Because THIS day adds up. The only question is…

How are we going to use it?

Do you find yourself making excuses? Heck, I do. Do you find yourself spread too thinly “helping” others who are unwilling to help themselves? Are you afraid of failing? Do you feel selfish going after your dreams? Do you find yourself “waiting” on others? Does success seem unreachable? What dreams or goals have you attained that you never thought possible? What did you do? Sacrifice?

I love hearing from you!

To prove it and show my love, for the month of AUGUST, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! 

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

Blogging for Authors  (August 26th) will teach you all you need to know to start an author blog good for going the distance. Additionally I would also recommend the class offered earlier that same week (August 22nd) Branding for Authors to help you with the BIG picture. These classes will benefit you greatly because most blogs will fail because writers waste a lot of time with stuff that won’t work and never will and that wastes a lot of time.

I am here to help with that😉 .

Hooking the Reader—Your First Five Pages August 12th

The first five pages are the most essential part of the novel, your single most powerful selling tool. It’s how you will hook agents, editors and readers. This class will cover the most common blunders and also teach you how to hook hard and hook early. This class is 90 minutes long, 60 minutes of instruction and 30 minutes for Q&A.

Your First Five Pages Gold Level

This includes the webinar and a detailed critique your first five pages.

Your First Five Pages Platinum Level

This includes the webinar and a detailed critique of your first twenty pages.

Bullies & Baddies—Understanding the Antagonist September 2nd–September 2nd

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Bullies & Baddies—Understanding the Antagonist Gold

This is a personal workshop to make sure you have a clear story problem. And, if you don’t? I’ll help you create one and tell the story you want to tell. This is done by phone/virtual classroom and by appointment. Expect to block off at least a couple hours.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

, , , , , , , , ,

65 Comments

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