Last Friday, I wrote a post about how Abercrombie & Fitch’s CEO Michael Jeffreys’ message hurts us all, no matter how fat or thin, pretty or ugly, rich or poor, popular or unpopular. Yet, upon closer inspection, I am compelled to retract my statement. In fact, I think Jeffreys’ should be given serious consideration for a Nobel Peace Prize.
Bear with me.
The Birth of Fashion
At one time, early in human history, clothing served to protect humans from the elements and keep them warm. But, what many of you might NOT know was that everyone looked the same, running around in somewhat smelly saber-tooth outerwear.
It was really Ug who came up with the first line of saber-tooth necklaces to accessorize these early, boring designs. Ug later inspired Og to use the teeth of a boar as bracelets. Not only could one look smashing day OR night, but boar-tooth bangles gave the wearer the opportunity to brag and take credit for killing said object of accessory.
Og, being brilliant entrepreneur, soon realized men of the tribe could also give gifts of HATS made of feathers to their mates for more nookie.
This was the beginning of fashion status, because any dude who could find a basket of clamshells and heaping handful of shiny rocks to trade Og for a feather-hat had a happy mate (and, of course, more nookie). Wifey could look better than all the other females while chewing on mammoth hide to make blankets…and maybe even some more fashion.
Og noticed that deerskin dresses were NOT exactly slimming, so the invention of the “belt” soon followed. The “belt” was just what human males needed to tell which of the tribe’s women had the best birthing hips.
Fashion For the Ugly
As centuries passed, fashion was a privilege of the wealthy and helped distinguish between classes. BUT—and this is WAY more important—fashion was made to make ugly people pretty. See, the “blue-bloods” (royalty) believed it was best to keep everything in the family *wink, wink* and, within a few incestuous generations, the royal families looked like they needed a banjo and some moonshine to go with the crown and scepter.
How else could the King Charles II of Spain distract from his face long enough to make more ugly royal babies? FASHION.
Fashion Evolves into Art
As time went on, fashion still had the purpose of distinguishing social status and that hasn’t changed. It also had the purpose of making ugly people, regular people, pretty people and even gorgeous people look WAY BETTER. Why be pretty if you could be STUNNING?
In fact, the mark of a real designer is the clothes can make anyone look good.
But some fashion designers decided that the use of lampshades, mousetraps and Slinkies in clothing design was under appreciated. These designers couldn’t use models who looked like Marilyn Monroe or Sophia Loren to wear these designs, because we’d be too distracted by these models’ beautiful faces and curvy bodies and wouldn’t see the strategically placed Vita-Mix in their hats.
Thus we see models evolve into poofy-lipped coat hangars. We wouldn’t be looking at the 6’3″, 110 pound model and so we’ll appreciate the use of tin foil and paperclips as a skirt as art.
Thus far we can see fashion has had numerous purposes:
Shelter from the Elements
And this is Why Jeffries is One of the Brilliant Minds of Our Times
Jefferies has used his company Abercrombie & Fitch for an entirely new purpose, previously unexplored in fashion (more on that in a moment). First, let’s see how A&F stacks up on the “Fashion Litmus Test.”
Protection From The Elements
Since all clothing protects from the elements (even the hat made with a pipe wrench, Saran Wrap and deer antlers) A&F fits this purpose. Wear an A&F hoodie to keep warm or an A&F hat to keep from burning your nose at the beach. Fair enough.
Okay, with their ridiculous prices, it does limit the demographic of people who can purchase said items to those with money (or to those willing to lose their hearing to purchase a tank top). Thus, it’s safe to assume that A&F fits the second purpose of fashion. Being better than other people.
Ah, but the third….
By his own admission, Jeffries’ admits their designs have no power to make average people look better. He contends that A&F seeks only beautiful people to wear A&F clothes, that he wants “models” in their “fashion.” Plain, ugly, boring, unpopular, fat, shy, individualistic, or poor people need not apply.
I think we can all agree that A&F is not going to give Chanel, Prada, Versace, or Bulgari any real competition.
A&F and Its “Models”
First of all, Mr. Jeffries’, in case you are unaware of this fact, models are supposed to be PAID to wear the clothing for a designer. Thus, freeloading off the beautiful people is just in poor taste. For the beautiful, popular people out there, I sincerely hope you will see how you’re being used (and at least demand a discount).
And…make sure I have this correct.
Since A&F clothing can’t make regular people look better, and Jeffries’ doesn’t want over 67% of the United States wearing them, essentially what Jeffries’ wants is for gorgeous people with six-pack abs and killer bodies…to PAY exorbitant prices TO HIS COMPANY to model for them for FREE.
Man, that is pretty sharp. And to think, all these other designers have been actually paying models all these years. Wow, I sure hope the other designers don’t catch on to this
indentured servitude business model.
No, Really, Jeffries IS a GENIUS
Aside from figuring out a way for beautiful, popular people to pay his company to model for free, Jeffries has given a new purpose to fashion…one never properly used before.
Fashion As WARNING Label
Hey, we have warnings on cigarettes, alcohol, and even food. There are warnings on medications and even a warning not to blow dry our hair while showering. Yet, to this day, we’ve had no proper way to label narcissistic jerks with the emotional depth of a sea cucumber.
A&F is here to help humanity.
Think of all the time and money we will save!
A&F Fashions will Revolutionize Dating
Guys, you won’t have to waste time taking a gal to a $100 dinner to watch her treat the staff like they’re dirt on her feet. Her A&F blouse was an easy warning label to take her for a quick $4 Starbucks coffee instead…until you can pretend your dog died and get the hell out of there.
Gals, no more wasting weeks or months to see if a guy is kind and has a good heart, thus boyfriend material. If he’s still sporting A&F after all this? Probably going to be a tough relationship. There won’t be enough room in the front seat of his car for him, his artificially inflated ego, and you.
So prepare to move on and date other good-looking popular guys who refuse to be used as free models. OR…get used to riding in the back seat…and walking three steps behind…and sharing all the mirrors. And if a huntsman knocks on your door holding a box and a knife? Your date’s realized ur prettier than him and it’s his way of “breaking up.”
Abercrombie & Fitch Making Life Simpler for Us All
Think how easy it will be to spot the mean girls in high schools, the jerks at sporting events, the bullies in bars? Since the attitude of A&F is clearly, “We wear this because we are better than you” we won’t have to waste any time or emotional energy dealing with self-deluded @$$hats.
Three Cheers to Abercrombie & Fitch!!!
Thank you for making our lives SO much easier. We are so busy these days and so much is expected with balancing work and school and family. It really does take a lot of emotional energy to weed out the narcissistic @$$clowns in our lives, but you….you *sniff*…you have saved us.
If we now date some guy or gal with a wardrobe from Abercrombie & Fitch, we are no longer going in blindly. Thank you for your contribution to humanity. Sure, we could give a Nobel to someone who cured CANCER, but Jeffries’ figured out how to properly label jerks.
Tough choice, I know.
Use of this clothing has been known to cause extreme swelling of the head, an unusual paranoia about gaining weight or being seen without makeup. Wearing these designs can cause bullying and a consuming need to feel better than everyone else. A&F designs are merely articles of clothing and are not meant to fulfill emptiness in your soul. If you choose to wear A&F clothing and experience any of these symptoms—mocking of fat people, picking on poor people, over-obsession with level of popularity—please stop wearing immediately and consult a friend or acquaintance who wears Wal Mart clothes for a reality check.
All right, I am finished picking on Jeffries’. At least this has been good for important lessons in life and a good laugh. We all can use more laughter.
I always liked A&F clothes, but this stinky attitude that’s now been attached to them? BOO! HISS! We can want to look beautiful without throwing others under the bus. Beauty is all around us, and hopefully more companies will start seeing that.
What are your thoughts? For the pretty people, do you think you should at least get a DISCOUNT instead of being used as free models? For those of you who previously liked Abercrombie & Fitch, does Jeffries’ attitude make you want to donate your A&F clothes…but then you’d feel sorry for whoever bought them?