Blogging is THE most resilient form of social media and one of the best tools to build an author platform. Why? Readers read blogs. Perfect snare for readers. We also own our blogs, whereas content posted on Facebook and Twitter (and other social sites) is no longer exclusively ours, meaning these sites could rearrange the digital furniture and take our posts/archives with them.
If Twitter flitters and FB implodes, blogs will remain. Blogs will continue to grow over time, and search engines LOVE them. Blogs have been going strong since the 90s. Blogging also makes us better, faster, cleaner writers and they can be harvested later for books (I.e. to use as promotion).
Whenever I teach writers about blogging, my first challenge is to talk them off the ledge from panic. What do I TALK about? I have no IDEAAAAASSSS!
*breathes into paper bag*
And I truly understand this panic, because a lot of social media experts advise writers to blog in a way that is very left-brain.
Write about writing.
Write about the industry.
Write about your process.
Write about your research.
Write about your books.
Write about getting an agent.
Do book reviews.
Talk to your characters. NOOOOOO! (*hint* Anyone who knows the characters already bought the book. To anyone else? Seriously creepy.)
Yet, here’s the thing, writers (especially fiction writers) are CREATIVE people. We are storytellers. When we blog merely on information, we engage the left side of the brain (analytical), but our fiction engages the RIGHT side of the brain (emotional). Blogs need to do this, too.
Why are we trying to build a following/fan base for a right-brain product with a left-brain TOOL?
Craft, the industry, our process, our research are our tools for our art, but they ARE NOT our art. Readers, or potential readers ARE NOT interested in the tools of our trade, rather they want to see how we USE those tools. Regular people (readers) are interested in the art, which is merely the unique “set of eyes” that permits writers to see what others can’t (but secretly wish they could).
EVERY product marketed uses the right side of the brain, from razor blades to duct tape. Madison Avenue wants us to see Michelin tires and think safety. They want cheap body wash to give us an “organic experience”, or why else pay an attractive actress to go all When Harry Met Sally with soap and a loofah on prime-time TV?
If virtually EVERY product sold uses emotion, then why do we think we are going to get traction pumping out a constant stream of information?
Writers are not, per se, experts at teaching craft or discussing changes in the industry (and regular people could care less about Random-Penguin). We are artists. A writer’s expertise is looking at the world in a unique way mere mortals can’t. THAT is what readers (fans) gravitate to. They rely on us to focus in on something they would have walked right past and make that unexceptional object or event magical.
Writers look at ordinary things in extraordinary ways. Want to be a great writer? Pay attention, REAL attention to the world around you and get good at seeing/and selling with artist eyes. Great blogging uses the world as your muse…just like your fiction ;).
Even the genius marketers KNOW we are ignoring ads more than ever. We scream past commercials or wait to watch our favorite shows when we can get them on Netflix. To combat this, they know they no longer can just offer lots of stuff CHEAP; they have to entertain. Make us WANT to watch and even share by using?
I’ll illustrate with this super-fun commercial from Samsung.
The best written examples of this technique (that I’ve witnessed) are some of the people who leave reviews on Amazon. There are reviews that go viral simply because a reviewer had some fun. They took the time to elevate the ordinary to the extraordinary…and people LOVE reading what they have to say because they are FABULOUS storytellers.
We don’t all need to be comedians to write great blogs, but maybe these can give you a good laugh and perhaps open your minds to what a blog of The Digital Age really is.
I selected entries from the banana-slicer review at Amazon, the Big Pen For Her reviews, and the Amazon reviews of Captain Trimmer’s book “How to Avoid Huge Ships.” All of these are just page after page of gasping-for-air-clutching-one’s-sides-delight. I think I may have found my kindred spirits here.
But watch how they take items so vanilla and unmemorable and turn it into something you can’t wait to share…by using the power of story.
This review is from: Hutzler 571 Banana Slicer (Kitchen)
All my life I have been wondering how to make a banana into small bite sized pieces.I spent my childhood in a basement practicing on smaller fruits like grapes before graduating to plums and even small peaches.
My parents became concerned when household fruits would turn up missing, and the day they found me hiding in the bushes enthralled with my dissection of a large apple, they decided I had a problem.
As I reached adulthood my need to slice open fruits was becoming unbearable. I would gaze longingly at bananas in the store, wondering how best to slice open their delicate flesh so I may feel their moist sticky insides. I made my first clumsy attempt around age 25.
When no one was looking I snatched a small banana from its companions, and brought it to my basement. It was a disaster, my knife-work just left a smashed and uneven mess, so I buried it in the woods lest anyone stumble upon my grizzly handiwork.
Finally I found the Hutzler 571 Banana Slicer. I used it on the next unattended banana I saw, and discovered I could now cut up and dispose of an entire banana in one swift movement! I can do it in mere seconds, or slowly lower the slicer, prolonging the ecstasy I feel seeing the bananas flesh torn open.
Thank you Hutzler 751, because of you my basement walls are lined with the peels of hundreds of bananas, and I am currently working on a mask made from the peels of all my victims sewn together.
1,445 of 1,556 people found the following review helpful
5.0 out of 5 stars Finally! You’re tellin’ me…., September 8, 2012
By DMS – See all my reviews
This review is from: BIC Cristal For Her Ball Pen, 1.0mm, Black, 16ct (MSLP16-Blk) (Office Product)
This here is a wonderful invention. Now my wife can stop stealin’ all my man pens that I leave all over the house. I sure don’t understand it bein’ a man and all, but shoo-ooot, it sure is nice that she finally found herself a pen that’s all her own.
Now don’t get me wrong fellas. If you are really in a pinch, y’all can use one o’ these bad boys to write somethin’ down. Just don’t be surprised if your paper smells a little purtier and feels a little softer than you’re used to. That part ain’t all that bad really…
I’ve actually found that I really enjoy writing letters with these pens while I’m sitting at my weather beaten desk donning my Three Wolf Moon t-shirt and a pair of zebra print Zubaz pants, and sipping a nice cup of chamomile and honey. Not sure what that means…
Should I be concerned?
I’ve started digging into the wife’s Bronte sisters collection. Taking notes with these pens on what I’m reading just feels, I dunno…right. I gotta say, I’m finally starting to understand why the wife likes reading these things so much.
You know, it just ain’t right how women have been treated throughout history. I mean, I’m starting to realize that we men just don’t really understand a lot of what a woman goes through on this earth and how she struggles to love and care and give and give and give until she can’t give no more. But I feel like I’m starting to get it, you know?
I’ve gotta be kinder to the wife. You know, listen to her. Just listen. Instead of tryin’ to fix everything and give her answers to her problems while she’s talkin’. That’s not what she needs. She needs a man to listen. She’s not looking for answers, just somebody to empathize with her and tell her she’s alright.
Got into work today and all I had was a sharpie. I feel so lost…
Kinda like… Like I was missing a part of myself you know?
Got home tonight and washed and folded all the laundry just ’cause. You know, this HGTV thing ain’t half bad. I could watch this stuff all night. Why in the world am I payin’ for the premium sports package…
Decided to take the day off this morning and just get the kids up and breakfasted and out the door. Let her sleep, she never gets to do that…
Some of the fellas from work came over today, just to see how I was doin’. They tried like gangbusters to get me to watch The Expendables with them. I eventually asked them to leave. Which they did. I gave them each a pen on the way out and thanked them sincerely for their concern.
Me and the fellas who came over yesterday have decided to have a massive sell off of all our action movies and pool our money and resources to remodel one another’s kitchens. All except Drew. Which is funny because he was the only one who refused to take a pen from me. We’re going to go over to his house later as a group and see if we can persuade him to take the pen. I just know if he writes something down with it he’ll begin to see why this matters so much to us. I don’t really know what’s come over me, but I feel wonderful. We all do. And I’m sure Drew will feel wonderful too once he is assimilated.
UPDATE: PLEASE READ:
I had a moment of clarity today. It’s a TRAP! Forget everything I’ve said – Well except for that part about bein’ a better listener and bein’ nicer to the wife and all that. That’s still true. But there’s somethin’ else goin’ on here… Somethin’ deeper. Like my mind is bein’ taken over er somethin’. I happened upon an old episode of Buck Rogers on the internet today, that’s what broke me out of this…this trance or whatever you want to call it. I have no idea how long it will be before I fall back into it. They know that I know now… They’re coming for me… There’s something in the plastic. Some kind of serum that… Someone’s at the door – Get those pens out of your house before it’s too bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbnnnnnnnnnnnnnnnnn
UPDATE:NEVERMINDS, I AM FINE THANK YOU:
Please excuse last post. I had bout with the deliriousness. Continue to use pen. Perfectly safe. Continue to share with all friends of the male type. Go sports team!
How to Avoid Huge Ships Book Review
508 of 537 people found the following review helpful
This book is invaluable!
By Roger on August 21, 2013
When on my jet ski in the Chesapeake bay this summer I was confronted by a huge ship moving up the channel. You can imagine my horror when I realized I had only 1 hour and 45 minutes or so before the lumbering behemoth was sure to pass through my area. With no place to hide and only a water jet propelled small craft beneath me for transport, I quickly withdrew my Kindle Fire from the storage compartment beneath my seat and preceded to read the book How To Avoid Huge Ships. One hour later and with only 45 minutes to spare, I implemented the expert advice provided by the author and turned my jet ski in the opposite direction of the huge ship to avoid certain disaster.
And frankly, these reviews make me want to buy stuff. I actually just BOUGHT the Hutzler banana slicer even though I am allergic to bananas. Why? Because, I know when I’m having a bad day, I will be able to retrieve my slicer from my kitchen drawer and get a really good laugh. I am so grateful for these armchair artists, and honored to share their writing here. I hope you will go give them the 5 star reviews they deserve…and maybe buy some Bic Pens for Her to spice up your marriage, too!
***NOTE: I give a detailed blueprint how to create an author blog in Rise of the Machines–Human Writers in a Digital World. Create a blog you enjoy and that reflects your unique style and voice. I will also be teaching blogging classes at WANACon, the virtual conference you can enjoy from HOME and all recordings are included with admission (sign up HERE).***
What are your thoughts? Opinions? What is the best item you’ve ever seen reviewed? Do you think this might be a good way to practice those blogging muscles? Go write these kinds of reviews. Hey, it helps the product AND gives us practice. Something to noodle over at least :D.
I love hearing from you!
To prove it and show my love, for the month of February, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
January’s WINNER is Elizabeth Kaiser. Thanks for your comments, support and re-blogs. Please send a 5000 word WORD document, a 250 word WORD synopsis or query letter (your choice which of the three) to kristen at wana intl dot com. Congratulations!