It’s been amazing and terrifying to watch the changes in our industry just over the past six years. For generations, there was only a handful of items a writer needed to do. Write a book. Query. Get an agent. Land a deal. Hopefully continue writing more books. Though this was far simpler, there was a horrific failure rate and most writers never saw their works in print.
In The Digital Age, we live in an exciting time. E-books have offered new life to many works that were simply a bad investment in the paper-based world (novellas, epic fantasy, poetry). Yet, with new opportunity comes new responsibilities.
We must understand the business side of our business. And, as someone who teaches at many conferences, I know that until recently it has been rare to find an in-person conference that offers training outside the old paradigm.
I’ve been to conferences with all NY agents, only a class or two on social media, nothing about formatting or indie or book covers. This leaves a majority of writers ill-prepared for anything other than a traditional path (but this IS improving).
Yet, as we watch the trends, we are seeing that even authors who traditionally publish are still pursuing other paths as well to 1) increase income harnessing the power of combined sales and 2) maintain fan excitement 3) broaden/strengthen the platform.
As it stands, NY is limited to putting out a book, maybe two per year. Also, bookstores only have so much shelf space (which is negotiated by an agent/sales team). Due to the new mega-bookstore model, stores like B&N make more money off items other than books. Go into any B&N and the entire front of the store is filled with Nooks and Nook accessories (instead of books).
Additionally, they only can offer discounts by stocking only so many books and for a short period of time. This means authors with backlists generally will only have the most recent title for sale, unless they happen to be one of the big names (J.K. Rowling).
Writing now has merged art with entrepreneurship. We are essentially beginning a business (even if we choose traditional). Any successful business has a business plan. Also, we must invest in ourselves and our dream. There are a number of hard truths.
Regular People BELIEVE Writing is EASY
The average person out there has no concept of how hard it is to write a book. They think we sit and play with imaginary friends all day, which we do, but making those friends cooperate can be nothing short of a nightmare. Readers only see the final product. They only see what took months or years to complete. There is also this mistaken notion that because we have command of our native tongue, that writing a book/novel is only a matter of sitting down and writing.
Yes, butt-in-chair can be the greatest challenge, but developing dimensional characters takes profound understanding of human nature and psychology. Then we have to create realistic and interesting dialogue. Add in enough description and detail to build the world without boring the reader. We have to maintain tension on every page, know how to balance scenes and sequels, understand narrative structure and on and on and on.
But, it is this misguided perception that writing is easy that can derail us.
Forget What Other People Think
Often we are afraid to take risks because we fear failure. Yet, any true success is birthed from risk. We can’t think about what other people think or 1) we’ll quit 2) we’ll slack off 3) we’ll listen to bad advice.
Everyone has an opinion. One way humans show love is by offering “advice.” This is fine, but we have to mature enough and grab hold of what we want so tightly that we can allow other people the right to be wrong.
When I started writing, my family didn’t talk to me for two years. I even had a church elder laugh and tell me essentially that I had a better chance of being abducted by terrorists than being successful as a writer. Other family members felt I should go to law school. For a time, I listened. I even took the LSAT and gained entrance to law school.
But, I remember standing there with my acceptance letter and I had to make a choice. Did I really want to be a lawyer? NO.
Thing is, other people can give advice, and often they do this from genuine care and concern, but remember…
Only YOU will pay the price.
When we allow others to talk us into “real jobs”, they won’t be the ones who die a slow death every day. They won’t be the ones who throw up every day on the way to work (been there). They won’t be the one with a broken heart, an empty life and a mental spiral of what-ifs that keep them awake at night.
Commitment is the Cure
Lately, we have been talking about WANACon, which is coming up next weekend and today is the last day to use the code Valentine for $15 off. It’s an affordable way to learn from top industry experts, learn about ALL kinds of publishing—self-pub, indie, traditional—social media, branding, craft, platform-building and all for a reasonable price and from HOME. New York Times and USA Today Best-Selling Author Shirley Jump will be the keynote and agent pitch sessions are available. We have over 20 presentations from top professionals.
WANACon is largely volunteer because I was living of Ramen my first conference. Even though it was local, it still cost me over $300 and a lot of driving. I wanted to offer something for those who might be on a budget or have time or geographic challenges.
Yet, here’s the thing. Do I want you to come to WANACon? Yes, we have a lot of fun and it will spoil you. Regular conferences are costly and a physical beating (especially for introverts). Most conferences also will charge extra for recordings and we provide them for free because we want you to succeed.
BUT, I don’t care if you go to WANACon or some other conference. Just go to a conference. Commit. Attend/ join RWA (Romance Writers of America) even if you don’t write romance. Surround yourself with what you want to be. Connect and learn from professionals.
I want to encourage you to take true professional steps that transition a dream into a reality. Invest in your domain name (the NAME that will be on your books). Commit to building a platform or blogging. Platforms capable of driving sales can’t be bought or POOF out of the ether. They take time and some money.
NY will not represent an author with no platform. Most agencies will google an author and if they can’t find us? Game over. Come back when we have a platform. If we go indie or self-pub? We’re dead without a platform.
The publishing world of today offers a much better chance for success, but we have to be educated and have a plan of action. We need to invest in that dream. I can’t tell you the difference my first conference made in how I viewed my career choice and even myself.
Perception is REALITY
The world thinks most writers are just wannabes typing away at a Starbucks. Why? Because a lot of us do that. I did. In the beginning, I didn’t take myself seriously. Why would others? But, when we commit and invest, this is when we change and others often do, too.
If you met someone who claimed to be an artist, but they simply carried around a notebook and drew cool pictures, we’d think one thing. But, what if we talked to them and realized they had a web site with their work, that they’d worked an extra job to train with professional artists?
Someone who sings in the shower or in the church choir is one thing. But what about the person who gives up every extra hobby to take voice lessons and record their songs? Or a chef who creates beautiful dishes for people at home, but then later takes out a loan to start a catering business?
Our level of commitment is a reflection of our passion and our genuine desire to do this thing for real.
This is February. Most of us are struggling with the New Year’s Resolutions. We all do. But whether you attend a conference a professional workshop, take classes, begin building your platform, make that shift. Otherwise, our “dream” will remain an intangible. Sacrificing time and money, risking failure, ignoring naysayers, these are the things that separate the “aspiring writer” from the “pre-published author.”
Regardless of what you write, which path you choose, which conference you attend, we support you 1000%. It’s why WANA works so hard to offer you all the tools for success: classes, conferences, WANACommons (for blog images you can use worry-free), WANATribe (social network for writers), #MyWANA and Facebook’s WANA group. We want you to have education, encouragement, resources, and a support network. The rest is in the doing ;).
As a gift, we have a free recording of Gabriela Pereira’s “How To Get the Most Out of a Writing Conference.” Use this for WANACon or any conference of your choosing. You can sign up for WANACon HERE and use the code Valentine for $15 off.
What are your thoughts? Have you been bombarded with naysayers and dream stealers? Is it hard to believe that your writing is a “real job”? I know I still struggle with that, too. What are your biggest challenges, fears? What are some of your successes? Share and inspire us!
I love hearing from you!
To prove it and show my love, for the month of February, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).