Archive for category Self-Publishing

Brave New Publishing—Amazon Testing Paying Authors by the Page

Image via Flickr Creative Commons, courtesy of Kenny Louie

Image via Flickr Creative Commons, courtesy of Kenny Louie

We live in a really strange time and technology has altered the publishing landscape into something we could never have imagined in 1999. The changes have been nothing short of science fiction. Well, buckle your seat belts because it is about to happen again. Just about the time we kind of get the knack of things, it seems there is yet another upheaval and we have to adapt.

This is why I wrote my social media branding book Rise of the Machines—Human Authors in a Digital World.  My methods keep us from having to tear down and start over every time something in the tech world goes topsy-turvy and we can maintain brand momentum no matter what. But this time it isn’t social media throwing the curve ball.

It is Amazon.

I’ve worked hard to be balanced in all my opinions about publishing. Yes, New York had (has) its problems, but when many authors were railing to tear down traditional publishing, I worked hard to show that there are two sides. Amazon might favor authors and genuinely be on our side, but that could change so be wary. I detailed a lot of my concerns a couple years ago (2012!) in a post, Amazon—Beware of Greeks Bearing Gifts.

Just so y’all know, sometimes I scare myself with my predictions because science fiction easily becomes dystopian fiction. Just a slice…

Amazon is the 500 pound gorilla in the room, only we can’t see it because it is hidden neatly inside a giant digital Trojan Horse. Don’t get me wrong, I buy plenty of stuff off Amazon, and they have done a lot to help shake up the industry and get New York hopping. Without them, I don’t believe we would have seen so many miraculous changes so quickly.

Ah, but every fairy tale has a dark side…

…once the competition falls away and Amazon burns New York to the ground? What happens to the writer? What happens when we fall asleep and it is safe for Amazon’s Trojan Horse to unleash the gorilla?

When NY is razed and Amazon has no real competition, do they have to keep giving us the same sweet royalty rate? And they already have a nasty reputation. They pulled that little stunt with a publisher who dared to cross them. Two years ago, they removed all the “Buy Buttons” off all the Macmillan titles. So, if Amazon will use the brass knuckles on a major publisher that crossed their path…what about us? The little guys? What happens when a writer miffs them and they unleash the gorilla?

Lord Acton so eloquently said, “Power corrupts and absolute power corrupts absolutely,” and that statement is as relevant today in 2012 as it was in 1887, because while industries change and technology changes, humans are timeless. So what happens when it’s Amazon’s turn to hold all the keys to the kingdom? Will they use them any differently than those they crushed to gain them?

Unlike NY, Amazon isn’t searching through all the millions of wanna-bes for a handful of investments. Anyone can publish quickly and cheaply. Writers are running to them! The problem with this is they get all the benefits of being a publisher without any real sacrifice.

A lawyer friend of mine noted that when writers publish on Amazon, we all agree to the same blanket contract. This gives Amazon all the perks of being a publisher without concerning itself with any of the traditional protections for the writer.

And, I understand that writers haven’t been treated all that great in the past, but we need to ask the tough question. Is this future better? Is trading one dictator for another a good plan?

When I wrote this, I had reservations about digital publishing. Granted I love it. When you write books on social media, traditional publishing just doesn’t fit and I would never have been able to publish at all without it. I also love the global distribution. But, the idea that our words are stored in the ether gives me pause. In this post I just cited, I mentioned the pace of expansion, how quickly Amazon was making money. Yes, a 57% gain in one quarter was awesome, but…

As a former salesperson, I knew there would come a time when that windfall would taper off.

What then?

I ran across this article yesterday on Gizmodo. Amazon is launching a new “idea.” They are experimenting with the notion of paying authors based off the number of pages actually read. Yes, it is a real thing. I had to look too. See HERE.

According to Gizmodo’s article:

“Beginning on July 1st, authors who self-publish through Amazon’s KDP Select Program will become part of a new publishing experiment. Currently, Amazon divvies up a pot of money to its native authors each month, based on the number of times their e-Books are “borrowed” through two separate Kindle services: Kindle Unlimited, a standalone, $9.99 / month subscription service, and the Kindle Lending Library, an Amazon Prime membership perk. In the new scheme, authors will be paid for each page that remains on the screen long enough to be parsed, the first time a customer reads the book.”

Before anyone thinks I am anti-Amazon or yelling “FIRE!”, I’m not. In fact, this is too new for me to even fully know how I feel. Right now this only affects books borrowed.

For all we know, this experiment remains in the realms of a narrow section of the overall Amazon model (the lending part) and the impact is not that large or might even work out well for authors. But I do think we have the responsibility to be watchful and if I am really honest? This trend scares me more than a little bit.

Why?

Because businesses are in the business of making money, not giving away money. If they can find a way to increase profit margin, they will. Sometimes this works in our favor. I.e. Efficient distribution. Sometimes? It gets a bit 1984 and paying us by the page seems way tempting to those who are in the business of running publishing empires.

Benefits of Being Paid by the Page

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Yes, I see the “benefits.” As it stands, a writer who publishes an awesome page-turner is paid the same per unit as someone who publishes a book unfit for human consumption. Additionally, writers who publish longer works are paid the same as authors of short works.

Under this plan, the author of a riveting 120,000 word epic fantasy will be paid more than an author of a riveting 50,000 word short. Authors of works so boring it would peel the paint from the walls will get paid the same, no matter the length.

To Amazon’s credit, this is actually a very fair way of doing business with writers.

But this notion of being paid by the page is concerning. Yes, it is all well and good when this “experiment” is part of a small slice of the Amazon publishing model, but what if this expands? What if the test “works so well” that it becomes part of the overall publishing model? In ten years, how will we be making our money? Off books sold? Pages read? A combination of both? Is this good or bad? I don’t know.

But, no matter what, we are wise to pay close attention. It is our future on the line.

Separating the Slush

I can see one major benefit from this notion of “paid by the page.” I think it might be the ultimate playing field leveler. Why? One of the largest problems that has faced the Digital Publishing Paradigm is the slush. In the traditional model, we had gatekeepers to separate “good books” from “bad books” or even simply delay “books that needed more work and weren’t ready”.

In the past few years, the slush pile has been offloaded to the readers. To combat this, we’ve seen the rise of sites like Goodreads to help guide readers to the good stuff. Book reviews and book reviewers have also tried to intervene. Yet, despite these noble efforts, we have also seen book reviews grossly abused (I.e. sock puppets inflating bad books and trolls tanking good books). We’ve also witnessed all kinds of algorithm abuse.

If we trace the trajectory of this idea, how long will potential readers rely on reviews? If I were Amazon, I would start promoting works based of rates of completion. Could we be witnessing the birth of an entirely new form of ranking?

My book has a 87% rate of completion instead of My book was #1 in Western Romance.

If we (readers) can judge off rate of completion, this could change everything. Sure Big Shot Mega Author with a gajillion-dollar marketing budget sold X books, but the book only had a 34% rate of completion. But Jane Newbie who has thus far only sold Y amount of books and has only her social media for marketing has a 97% rate of completion. Hmmm, this might impact my decision.

Ugh, but the dark side of this…

If rate of completion extends into BOOKS SOLD (not just borrowed) as a way of accurate promotion, how long until the world can see that no one made it past Page 50 of our book? Before, we simply had to sell copies of our book. Now? We also have to face another layer of judgement?

I mean, the good side is that trolls and sock puppets will no longer impact us the same and if we write really good books we are rewarded, but am I the only one feeling the need for a drink pressure?

Original image via Flickr Creative Commons, courtesy of Stoere Schrijfster.

Original image via Flickr Creative Commons, courtesy of Stoere Schrijfster.

The Writing Matters No Matter What

This is why for eight years I have worked very hard to train you guys for success in the new age of publishing. In the 21st century publishing world, we must have a brand and a viable platform. But, we also must write excellent books. It is why I have blogged and taught on all aspects of publishing. Social media is limited in power if the book is weak and vice versa. Our writing remains our greatest sales tool.

This first five pages are essential (and now it seems the rest of them are about to be PRETTY important as well).

As an editor, I can almost always tell all that is wrong in a book in 20 pages or less. Usually, within 5 pages I can spot all weaknesses and bad habits that are likely to repeat throughout the work.

I really don’t need to read the whole thing.

For instance, if a writer shifts P.O.V. so much I can’t keep up with who’s head I am supposed to be in? I am fairly sure this is going to continue. If a writer overwrites and drowns me in purple prose? Probably not going to start writing lean and clean after page 25. And, there are more red flags the book is weak, but we aren’t talking about those today. I HIGHLY recommend Les Edgerton’s book Hooked and I am also about to teach my First Five Pages class if you want some more hands-on instruction.

This is also why I have spent so much time discussing flashbacks lately and how to use them well. I know they are a legitimate literary device. I know they can be done well and are done wellBut, I also know that flashbacks used poorly are probably the single greatest reason a reader will stop reading. And, in a world where we are paid by the page? That becomes more than a big deal.

We will continue talking about “bending time” next post. We are going to explore non-linear plotting. My problem with the term “flashback” is we tend to use it to broadly and lump every instance of going back in time into one term. So we are going to unpack some works that seem to “flashback” all over the place, but we will see they really don’t. We will dissect this unique way of delivering story.

In the meantime, does this “paid by the page” freak you out too? Or do you think this might be the great playing field leveler we have all been waiting for? Sure, Big Shot Writer sold X books, but only has a 25% completion rate, where as Small Guy Writer sold fewer books, but has a 90% completion rate? Would this influence your purchasing?

Do you like the idea of being paid by the page? Do you think it rewards good writing? Do you think it is one more reason writers are going to need therapy?

I think it’s hard enough selling copies of books, but if I saw that those who bought only made it 50% through? It probably would depress me, but maybe I could look at the book more closely and fix WHY people weren’t finishing. Maybe it would be the world’s most accurate critique. Maybe I would be grateful. And maybe I am a Chinese jet pilot.

What do you think? This revelation is so new, I am unsure even what I think, so I would appreciate your opinions.

I LOVE hearing from you!

To prove it and show my love, for the month of JUNE, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Classes:

Before we go, y’all asked for it so here goes. I have two classes coming up. The class on log-lines Your Story in a Sentence—Crafting Your Log-Line is $35 and as a BONUS, the first ten sign-ups get to be victims. IF YOU ARE QUERYING AN AGENT, YOU NEED A PITCH. I will pull apart and torture your log-line until it is agent-ready for FREE. 

Beyond the first ten folks? We will work out something super affordable as a bonus for being in the class so don’t fret. I’ll take good care of you. AND, it is two hours and on a Saturday (June 27th) and recorded so no excuses :P .

I am also running Hooking the Reader–Your First Five Pages.  Class is on June 30th so let’s make Tuesdays interesting. General Admission is $40 and Gold Level is $55 but with Gold Level, you get the class, the recording and I look at your first five and give detailed edit.

Our first five pages are essential for trying to attract an agent or even selling BOOKS. Readers give us a page…maybe five. Can we hook them enough to part with cold hard CASH? Also, I can generally tell all bad habits in 5 pages so probably can save you a ton in content edit.

 

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

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Hooking the Reader & Sticking the Sale—Formatting Matters

I feel so lost….

I feel so lost….

For those who are considering self-publishing, there is an element almost as important as the writing itself, but it’s a bit of an unsung hero. Formatting.

Presentation is vital. Chefs get this. Fashion designers get this. Car dealers get this. So should we. This is our art, but what makes us professional is when we care enough to send the very best.

We live in the best time to be a writer. Paper is going away. Not all the way, of course. Yet, with digital devices taking over every aspect of our lives, we need to think like business people. In sales, we used to say, “Fish where the fish are.” With the mass influx of smart phones, tablets and e-readers, the most likely place a reader will consume our work is going to be via digital. Also, when one considers we now have entire generations where paper is an anomaly? Digital is critical.

Writers often make the mistake of believing readers (consumers) are like them. We can believe they love the smell of a bookstore, the feel of paper *shivers*. This is short-sighted considering that only roughly 8% of the literate population would list “reading” among the top ten hobbies.

In fact, every novel that’s ever broken records has managed to do the remarkable—hook people who normally believe they don’t like reading (interest the fat part of the bell curve). From Harry Potter to Girl with the Dragon Tattoo, these books captured the attention of “non-readers” and that’s why they broke bank and made history.

We have a tough job as authors. We need to convince people to pay money and invest a minimum of twelve hours to do an activity they believe they do NOT enjoy. Yes, we can help this with a great story, but we must also remove what’s called friction.

Ah, friction. I’ll give an example. I loathe shopping for clothes with the power of a thousand suns. One time I saw a REALLY cute top on Facebook in my feed (one of those paid inserts). I did what I normally would NEVER do. I clicked. At this point, they’d pretty much made the sale.

But then, I had to create a log-in and then approve the password and then when I returned to the site? The shirt that captivated me was nowhere to be found and there were too many pages to search through. I deleted my account and will never return. Likely will never click on another clothing ad.

Why?

The retailer made the sale too HARD.

When it comes to our e-books, potential buyers will often look to the sample pages and, if the formatting looks like it was done by a one-eyed marsupial with a meth habit? Pass. Or maybe the consumer goes ahead and downloads or makes the purchase. Formatting is crucial.

In writing, anything that interrupts the fictive dream is BAD JUJUIf our formatting is a train wreck, odds are the reader won’t finish, let alone recommend. Also? People can give nasty reviews that have nothing to do with story, so why take the chance when that ticked off one-star review is completely avoidable?

This said, our job is to make sure everything goes as seamlessly as possible. We have two choices when we self-publish. Since we are taking on all the roles traditionally handled by a publisher, we can either learn to do it ourselves or hire a pro.

Even if we outsource, learning to do this on our own can help us be better at hiring good formatters since we understand the lingo and what to expect.

I rarely do this, but Kait Nolan is one of the most professional people I’ve ever worked with. She’s put together a fun list of 5 Things To Do Instead of Formatting EBooks. As a huge fan of outsourcing? I’m inclined to agree with her list and she is a PRO when it comes to formatting.

Take it away, Kait!

****

I have long been a proponent that formatting ebooks is not hard. I’ve talked at length elsewhere about why it’s important that you know how to do it (even if you hire out), and I even teach a class on exactly how to do it, step-by-step for those who have an industrious DIY spirit and want to learn. But despite all that, there is one incontrovertible truth about ebook formatting:

It’s a pain in the butt.

Formatting ebooks, particularly if you’re new to it, is a tedious and exacting process. Not HARD, but definitely time consuming. That’s where I come in. I format ebooks often, fast, and well–and you can hire me to take your manuscript and turn it into whatever form of ebook you want—from a basic “Meatgrinder” ready Smashwords file to every major file format available. Because I’m chained to a computer most days, I can generally offer quick turn around and ready answers to all your formatting questions. All that is to say that if you hire me, you can use your time for more important things.

  1. Instead of sorting out how you’re supposed to change out the 175,000 tab indents you used at the start of your paragraphs to correct paragraph styles, you can plot the demise of Julian Fellowes for daring to Do Something Horrible to the Adorable Bateses on Downton Abbey.

  2. Instead of digging into the code of the EPUB that Smashwords keeps rejecting to figure out what in the heck they’re talking about being wrong when the file clearly passes the IDPF validation test for EPUB 3, you can write a fanfic of the Olicity reunion that should TOTALLY happen in Season 3 of Arrow.
  3. Instead of beating your head against a wall trying to figure out why Kindle keeps indenting your block paragraphs even though they are set to block paragraphs, you can make a pie and enjoy it while watching the King of Pie Appreciation, Dean Winchester, in…pretty much any season of Supernatural (3 is my favorite).
  4. Instead of going through the whole nuking of your formatting to get rid of garbage code (and following that with tequila shooters because OMG), you can watch Pitch Perfect for the three hundredth time in preparation for getting Pitch Slapped in May. #AccaAwesome!
  5. Instead of getting an eye twitch trying to design an NCX table of contents from scratch, you can even be all responsible and stuff and use all the time you’ve saved to take care of the rest of your business concerns–promo, blog tours, writing the next book…or marathoning all of Firefly. Your call.

However you decide to spend all that freed up time, you won’t regret the investment in a professionally formatted product. So the next time you need a book formatted for publishing, look no further than The Forge Book Finishers for affordable ebook finishing.

~*~

headshot formal smallKait Nolan is stuck in an office all day, sometimes juggling all three of her jobs at once with the skill of a trained bear—sometimes with a similar temperament. After hours, she uses her powers for good, creating escapist fiction. This Mississippi native has something for everyone, from short and sweet to Southern contemporary romance to action-packed paranormal—all featuring heroes you’d want to sweep you off your feet and rescue you from work-day drudgery. When not working or writing, Kait’s hanging out in her kitchen cooking and wishing life were a Broadway musical.

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10 Tips to Organizing a Kick Ass Online Book Event

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Today, one of our WANA instructors is here to talk about a topic that makes most of us want to throw ourselves in traffic. BUT Angela Ackerman, our marketing maven is here to demystify Sasquatch the book launch party….

The Book Launch—WTH? What AM I THINKING?

The book launch. The discoverability blog hop. The big Christmas sale. You know you need to do it, that it will be good for your book, but the MOUNTAIN of work looming makes you want to run for Netflix and Big Bang Theory reruns.

After hosting many successful online events, I’ve learned a few tricks to making it through them alive. It involves a lot of coffee, frozen pizza for the family, and these ten steps.

1) Pick a Theme

Via Tumblr

Via Tumblr

Every event needs something jazzy to make it stand out. Pick a theme for your event that makes it fun and different. Think about your audience, and what they might find entertaining or valuable, and then pair it with a unique element from your book.

Is your book about pirates? Create an online treasure hunt. Is your hero a safe-cracking thief? Host a bank vault break in (Becca and I did something similar HERE.) The goal is to attract YOUR IDEAL AUDIENCE by tailoring your event to something they specifically will enjoy.

2) Marshall Your Forces

#PARTY

#PARTY

Put a call out using your blog, Facebook feed, twitter and email–anywhere you have a platform. If you want to run a successful event, you can’t do it alone–you need your friends and connections to build an Awesome Street Team. I find what works best is to blog about the event well in advance and request help (& share links to the post across my networks) and then to supply a simple Google Form for interested people to fill out so I can contact them with details.

This works well if you need a few different “types” of helpers…people can sign up for what they want to do. Here and here are some sample forms I have created in the past.

3) Outline How the Event Will Run

What needs to be done in advance? DO those things.

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Need a blog banner or badge for your event? Create one. Need to drum up prizes? Secure them. In advance, prepare the book launch/book event day post for your blog (and one for your street team to use on their blogs if needed). Gather any links you need (Goodreads, Amazon, Facebook page, etc.), craft tweets to use during the event, and create an event #hashtag. Doing these things now saves you time later.

4) Email Your Volunteers

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Send a group email, thanking them for stepping up to help–make it personal and genuine. Then, clearly describe how the event will run and what you would like them to do. Explain how long the event will run, when you need their blog posts up, and when you will announce winners or simply end the event.

Give people a chance to ask questions, so everyone understands what the plan is. I recommend creating a distribution list for your team so you can keep emails private. (I learned that lesson the hard way when my first event someone got upset that her email was exposed to other members of my street team.)

5) Stay in Touch

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Once it gets closer to the date, let everyone know you will soon be sending them an email package with “cheat sheet” instructions (to remind them of how the event will run and their role in it) and everything they need for the event. Tell your team that if something has changed and they can no longer participate, you understand but now’s the time to let you know.

You don’t want to be sending out a lot of email so people feel spammed, so try hard to be very organized. If you did get questions about the event from multiple parties and they are valid questions or concerns, answer them in a Q & A in this group email so everyone is on the same page.

6) Send Out the E-Mail Package

Setting Party Operational Tempo

Setting Party Operational Tempo

A week in advance of the event, give everyone a package that contains a “cheat sheet” of instructions, an image of your blog banner or badge you will be using, and an attachment “template post” that they can cut and paste onto their blog (short and sweet, so all they have to do is write up a quick intro). I send 2 versions: a Word document, and the HTML code that has the blog badge, pictures and formatting already in place.

Bloggers who can support HTML can just cut and paste, and the work is done. I always tell people they can write their own post if they prefer, but it’s my goal with events to make life as easy as possible for my team, so I give them everything they need to save time if they wish. (Here’s the blog post I sent to my street team for our event, The WHW Amazing Race.) Also, remember to tell them the event #hashtag you picked for their tweets.

7) Be Present

WANAs RULE

WANAs RULE

When your event launches, stuff might go wrong. Make sure you are available to help your team in any way they need. Tell them to email you if they need help and monitor your inbox. Check everyone’s blogs to make sure the posts are up and that links work.

If you can, interact in their comment sections as well as your own. On social media, drive traffic to your street team people. With a large group, I create a Pinterest board of participants (like this one), and then tweet links to it during and after the event, telling my followers that these are really great people & to check out their blogs. This is a nice way to say thank you to them for participating.

8) Be Enthusiastic

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For this event to be memorable, your energy needs to be up. Try to engage people, encourage them to participate, and make it super fun. (This is where having a kick ass theme comes in.) Make sure your high level of positivity is in every email you send to your team.

Be pumped, let them know how excited you are to be doing this event with them. They in turn will spread that high energy along.

9) Wrap It Up

Publish your closing post for the event (if there are winners to draw and announce, do this) and thank everyone for joining you in the event. Send out emails to winners, and distribute any prizes. Keep a list of the winners so if you don’t hear back from someone, you can try again.

10) Say a Heartfelt THANK YOU to Your Street Team

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Don’t be afraid to show your emotion–let them really know just what it meant to you that they shared time with you and made it so much fun. In the days ahead, remember to tweet them, and tweet or link to your Pinterest board from time to time. If you can help them get exposure in return, do! Some people offer a prize draw or give small gift to members of a street team. This might be something you may wish to do as well.

BONUS TIP: Buy a nice bottle of wine, or expensive box of chocolate (or both!) and take some “me time.” Relaxing and recharging after an event is important too!

Thank you ANGELA! I know this blog is a HUGE help, but need more? Angela and Becca are holding a WANA class The Marketing Marriage: Creative Social Media Solutions to Help Get Your Book Noticed. And all our instructors teach the WANA WAY, which is devoid of creepy, spammy, try to make you into a marketing Pod Person tactics.

Angela will be around for questions and I hope you guys show her some love. What are your greatest challenges? What makes you panic? Why? What have you tried that worked? What have you done that was in your comfort zone? What is keeping you from stepping out into the “unknown”?

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Angela Ackerman, MARKETING MAVEN

 

 

 

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Formatting—The Difference Between Mediocre & Magnificent

Image courtesy of Wikimedia

Image courtesy of Wikimedia

Today, I have a lovely guest post from a friend of mine, Travis Simmons. He’s here to enlighten us about one of the “unseen heroes” of book success. I hear a lot of bantering about what is most important for a book to take off and sell LOTS of copies. A great story? A fantastic cover? Editing? Formatting? Thing is, they are ALL important but for very different reasons.

Who cares if we’ve written the next “Great American Novel” if the cover looks like our cousin in junior college slapped it together with a pirated copy of Photoshop? The cover can be great, but if the story (sample pages) reflect amateurish writing? Likely people won’t click to buy. Sure we all make punctuation and grammar errors. A few? Most readers (who aren’t also writers) won’t see them. But, if the prose seems as if we slept through basic high school English?

Houston, we have a problem.

Yes, we all pay great attention to our writing, our cover our editing, but one area we might not think about is formatting. But the devil is in the details and the small things are what can transition our work from mediocre to magnificent. So a BIG thanks to Travis for stopping by and demystifying the unsung hero of the book readers can’t put down….

Take it away!

Formatters….

Image from the movie "Office Space"

Image from the movie “Office Space”

What Exactly IS Book Formatting?

Book formatting is one of the last steps of the publishing process. This is when your document, already edited by those awesome, sometimes ruthless people, is ready to be broken down to what is absolutely necessary for printing and e-book distribution. Formatting is when the document is developed into something that e-book readers and printers can read and kick out into a really professional looking copy.

Why is Formatting Important?

Formatting makes a huge difference having a professionally formatted book as opposed to something that was slapped together in the hopes that it will work out well. There are all kinds of hidden codes the untrained eye can’t see lurking in the depths of your document, waiting to throw a printer off and give you blocks of blank space and gaps at the beginning of paragraphs.

Professional formatting will develop your book, and take away all of those hiccups. The main thing I should stress here is that as a self-publishing author, or even as a small press, you’re contending with big competition. Your book can launch your career, or stall it. Now, this means your entire book from cover, to edit, to formatting.

Imagine for a moment your reader is entranced in a really great scene and suddenly…a HUGE blank space crops up. Your reader’s eyes are no longer flowing the way they were. The reader has to think for a moment about what the heck happened, and the fictive dream is shattered. Issues like this can spell disaster because the reader’s concentration has shifted to something else and away from the forward momentum you’ve built.

Formatting takes care of that. A professional formatter will remove those glaring errors in your book, and give you something your readers will love—a format that flows well and keeps your reader captivated.

How Do You Choose a Formatter?

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Understand what you’re looking for. Do you want print formats? E-book formats? What files are you going to need to upload to your platforms? The formatter should be able to provide you with samples of their work to make sure they provide the quality you’re looking for. They should also allow for corrections. Things might get missed or not look precisely as you want them to. You want a formatter who is going to correct those things.

Pricing shouldn’t be outrageous either. Most people that are going to help you along the way with editing and covering as well as formatting are likely to be other indie authors, so they understand you don’t have a gazillion dollars to spend on services, and their prices should reflect that.

The main thing to take away from this post is that your writing isn’t the only factor reflecting your work. Give your reader the same quality or better than your NYC competitors because that’s what readers expect.

If you are giving them a product that doesn’t meet their standards, that can negatively impact future sales. Be professional and offer the best quality and your readers will love you for it. Now, that doesn’t mean they are going to say, “Wow, that book was wonderfully formatted!” But ignore proper formatting and they will definitely say, “I couldn’t finish that book because the words were all over the page and gave me a headache.”

About Wyrding Ways Press

Wyrding Ways Press offers formatting and beta reading services to self-published authors as well as indie presses. We strive for excellence in all we do, and our work with indie-publishers has helped hone our skills. If you have any questions please feel free to contact us via our website or social media outlets. Thank you so much for reading our guest post!

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Thank YOU, Travis. I was blessed to have a premium formatter and I know that it made a crucial difference. Formatters can also add in images, hyperlinks and all kinds of cool add-ons to heighten the reading experience. In my latest social book Rise of the Machines, my formatter embedded all kinds of hyperlinks to make it easy for readers to ‘travel’ beyond my book to Twitter, etc. Just this small detail made an incredible difference.

We appreciate your post! Feel free to comment or ask questions. I can only keep Travis chained in my panel van so along before someone files a Missing Person’s Report :D .

Travis’s Information is below:

Links:

Twitter: http://twitter.com/WyrdingWaysPres

Facebook: https://www.facebook.com/WyrdingWaysPress

Website: http://wyrdingwayspress.com/

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Three Tips for Finding the Perfect Publishing Path

Publishing can feel a little like THIS...

Publishing can feel a little like THIS…

We writers live in interesting times. The same digital tsunami that toppled Tower Records and collapsed Kodak has now consumed the world of publishing. The world we knew five years ago is gone. Traditional is reinventing, indie publishers are growing and self-publishing now can be a viable part of any author’s long-term career plan. This is one of the main reasons WANA has never taken sides and embraces publishing as a whole.

Granted, some authors may find a singular path that fits all their needs, but a majority of us will mix it up and venture on a hybrid path. Traditional houses are encouraging writers to self-publish prequels, short stories, or even stories involving supporting characters to keep the fan fires burning between books.

Indie houses are helping established authors breathe new life into backlists and new authors get a start under the care of professionals. Self-publishing is a fantastic way to begin and hone the skills required to be successful long-term (solid work ethic, business skills, social media, and thick skin). Sell enough books? Agents and editors will seek you out.

I began indie published, then switched to self-published because 1) I write about publishing so I wanted to experience the process of all paths and 2) my topic is time-sensitive 3) *hangs head* I’m a teensy tiny bit of a control freak. I LOVE being able to oversee artistic elements that, before, were out of my hands.

Yes, I wanted to be a cyborg. I have few goals in life, but being a cyborg was up there. I doubt NY would have permitted me to be a cyborg. They wouldn’t let me have a light saber either. Can we say deal-breaker?

Rise of the Machines Human Authors in a Digital World, social media authors, Kristen Lamb, WANA, Rise of the Machines

HA! Mommy-Bot!

Finding the perfect fit is a process and we will outgrow some choices. But, hopefully these tips can serve as guideposts to keep you on track ;).

#1 There is NO Until Death Do Us Part

We are not married to any publishing path. We will grow, our content will evolve and we might even have to completely change direction (like me deciding to self-publish). Writing is an art, but it’s also a business. Blind loyalty is not required.

Just because we change direction doesn’t mean that is set in stone either. Certain works, personalities and even what’s going on in our personal lives can affect which publishing path is the best fit.

Life can change on a dime. So can dreams and goals. We might be rocking self-publishing and then life tosses us in a Vita-Mix and we no longer have the focus and energy to maintain doing everything. Or, maybe you’ll begin being traditionally published then discover you want to write faster than the publisher’s schedule permits.

For instance, I’ve been approached to co-author a successful thriller series (short works). But, my 100,000 word mystery-thriller? Either I will self-publish or see if an agent thinks a traditional deal is better. I already reached my goal of being a cyborg, so “lack of cover art control” is less of a deal-breaker these days. I also am (blessedly) a lot busier. Thus, a slow path that would have driven me bonkers four years ago is looking a lot more appealing.

We live in a wonderful time where the works we create can find the perfect partnership and so can we. For the first time in history, publishing can be tailored to our works, needs and lives.

The new paradigm can be frightening, but the cool news is it is far more flexible.

#2 Ignore Peer Pressure

I speak at conferences and meet all kinds of authors. Writers who’ve found a great path are often the best evangelists, but there is no One-Size-Fits-All in publishing. Our friends and colleagues can offer advice, connections and guidance, but we have to be strong enough to do what we believe is best for our careers.

It was hard for me to step away to self-publish. I had NY agent friends who assured me that I could get a NYC traditional deal and implored me to reconsider. But, I’d already spent over two years sitting on Rise of the Machines—Human Authors in a Digital World. I needed to move on.

Though everything in me wanted to be a Random-Penguin, I knew it wasn’t right for this book. It was terrifying stepping out alone. Others might mean well, but we have to make our own decisions because only we will face the consequences (or reap the rewards).

Original image via Flickr Creative Commons, courtesy of Stoere Schrijfster.

Original image via Flickr Creative Commons, courtesy of Stoere Schrijfster.

#3 Be A Realistic Dreamer

We all hear the stories of the “overnight successes,” but those are the outliers. I encourage all of you to dream. Dream BIG while you’re at it. Ignore the naysayers, because they’re mostly jealous chickens. It takes guts to do what we do. There is no magic marketing plan, no algorithmic alchemy guaranteed to catapult us to fame and fortune. This is a business. Writers (books) fill intellectual or emotional needs. 

Image with Twig the Fairy

Image with Twig the Fairy

There is no rhyme or reason to what sells or what might become popular because we live in an ever-shifting world filled with people who have free-will. We never know what genre/story will speak to an audience, which is why we should simply write what we are called to write. There are a lot of components we simply cannot control.

If society is in great political upheaval, the last thing they might want to read is a dystopian. But? Things settle down and it might be the next big thing. Demand is often influenced by societal factors, the economy, current events, or even flukes. This is why it’s critical to ignore all that noise and focus on the areas we can control: platform, craft, publishing, etc. Focus on the business of our business and keep writing.

I’m not particularly worried about competition. Books are not so cost-prohibitive readers can’t buy more than one. Yet, aside from this, most people will give up. Long-term success as a writer (or anything) is a formula:

Self-Discipline + Teachability + Tenacity + Talent= Success

Talent alone is useless without the other components. I’ve met many talented writers who will never succeed because they don’t finish anything. I’ve met tenacious authors who work their fingers to the bone, but aren’t teachable. They believe more advertising will increase sales, when the tough truth is they need to focus on craft. Or, perhaps the first book is fantastic, but many writers stop there and spend every bit of energy on marketing ONE book.

This new paradigm will weed out those who are writing for the wrong reasons. Whenever we decide to become writers, we need to inspect our motives. Are we writing because we LOVE to write? Would we still do it if we never made money? Do we have something to prove?

Agendas will affect the dream.

We are entrepreneurs. I’ve met small business owners who went bankrupt because they went into business so they could work when they wanted to. Problem was, they never worked. We need to always review why we are here, why we have THIS dream, and make sure it’s driven by motives that can withstand heat, pressure and time. Can we maintain discipline and enthusiasm during The Lean Years?

I want all of you to live the dream and love your work. We have to spend most of our lives working anyway, so why shouldn’t it be fun? Something we are passionate about? This is why we need to make certain we are educated enough to make sound career decisions. Few things can make us more miserable than being trapped on the wrong path (been there). This is why I am offering  new class Many Roads to Rome—Which Publishing Path is Best? January 25th (which is a Saturday). Use WANA15 for 15% off.

What are your thoughts? Have you been confused about all the options? Tempted by peer pressure? Have you found a wonderful fit? Why does it suit you? Have you had to change your path/plans? Why? What drove your decision?

I LOVE hearing from you!

To prove it and show my love, for the month of January, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less)

I hope you guys will check out my latest book Rise of the Machines–Human Authors in a Digital World and get prepared for 2014!!!!

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67 Comments

Consolidation, Nooble & Agents Who CARE—What’s Ahead for 2014 in Publishing

Image via Flickr Creative Commons courtesy of Mr. Muggles.

Image via Flickr Creative Commons courtesy of Mr. Muggles.

I promised yesterday, I’d offer up some predictions for publishing in 2014. I don’t know if these are “predictions” or “suggestions” but I am, at heart, an eternal optimist. As I’ve said many, many times, this is a WONDERFUL time to be a writer. It’s a Golden Age of Publishing if we’re willing to embrace the new. Yes, there are challenges. I might be an optimist, but I’m not a moron (okay, that time I accidentally drove to Missouri doesn’t count).

There are new perils ahead, ones we won’t know about until we step both feet in them. In ways, writers are The Lewis and Clark Expedition Literary Edition unfolding in 0s and 1s. This part of why I implored yesterday for writers to be involved in their social media communities. This new paradigm is awesome, but predators abound.

Sadly, there will be more wanna-be publishers, more bad books, more phony reviews, more bullying, more competition, and discoverability will only get tougher…exponentially. But, the flip-side is that writers are making more money, novelists can finally make a living, moth-balled novels are seeing new life and creating new fans, and unique and creative genres are being born. Additionally, forms of writing nearly rendered extinct (poetry, novellas, etc.) have been given new life and authors have a lot more choices and control. We trade one set of problems for new advantages (and…yes…new troubles).

Like the dot-com burst of the 90s, this paradigm will eventually find its way. New gatekeepers will emerge and the market will stabilize…until the next revolution. But until that time…

First, Consolidation is King

Back in The Olden Olden Days, humans went to the butcher for meat, the baker for bread, the smithy for nails, and the tailor for clothes. Then Super Walmart was invented (okay grocery stores then supermarkets might have “paved the way” *rolls eyes*). As humans became more pressed for time, consolidation became vital for competitive edge. Now, we don’t have to trek to the liquor store for the New Year’s Eve champagne when we can simply pick it up at the supermarket with the very last fattening food we’re eating EVER….

….okay, until February.

Consolidation is everywhere. Gaming systems no longer just play games. Try ordering a movie on your 1986 Atari. Want to post on Facebook or peruse You Tube? A Nintendo 64 probably won’t do the trick. In 1990, if we said, “Wow, I need to take Christmas pictures. Let me get my phone!” Men in white coats would show up uninvited and take us away for a “vacation.”

Want to take pictures with your PHONE? Might we suggest one of these...

Want to take pictures with your PHONE? Might we suggest one of these…

Gaming consoles (XBox) now stream video, allow us to access movies, Amazon, social media, and even shop. Phones are no longer just phones. They play music, manage bank accounts, surf the web, take pictures and video, and entertain toddlers (um, Angry Birds?). We can even run a business remotely using various applications. Try that on THIS.

Image via Flickr Creative Commons, courtesy of Robert Huffstutter.

Image via Flickr Creative Commons, courtesy of Robert Huffstutter.

Aside from calling people and generating a seething hatred for those unfortunate souls with too many 0s in their phone numbers? THIS bad boy (above) was good for calling people and letting them call US…and maybe braining a burglar or dazing a Florida cockroach long enough to shoot it with a GUN.

These days, more and more people rely on smart phones and tablets for everything. 

Why do I mention this? Because the future of physical bookstores relies on partnering with other types of retailers. Um, consolidation?

The closest Barnes & Noble to me is in the heart of the BUSIEST FREAKING MALL in DFW, Texas. I am simply not that motivated. What if indie bookstores or Barnes & Noble took the path of Starbucks? Tuck that sucker (a mini-version) in a Target, supermarket or a Costco. I NEED food. Books? Eh, shop on-line. Stick them TOGETHER and lure me with the SHINY. I am SO THERE!

Much like I can buy wine at my local Krogers, why can’t I have a choice of more than a handful of books on one aisle? Make life easier. Gas is expensive and I don’t OWN CLONING TECHNOLOGY, BUT MY LAUNDRY DOES.

*left eye twitches*

This dovetails into my first prediction.

Prediction #1—Kiosks and Microstores Will Gain Traction

Blockbuster is dead. Alas, Red Box remains.

The trade paperback is fairly standard, so digital kiosks are a great alternative. Make the Espresso technology a lot like Red Box. A touch-screen panel to peruse recommended books then pay for either a) a download or b) a rental (limited e-book that expires—integrating the library into this business plan) or c) a printed book (with a coupon for 15% off a latte or grocery purchase over $50, of course).

A “rental”? Yup. Wouldn’t that be great for those books we were forced assigned to read in high school and college? And, if we “rent” the book, this can count towards the purchase of the book if we do want to actually keep and reread Moby Dick. Win-win.

If Best Buy will do this, why not B&N?

If Best Buy will do this, why not B&N?

Microstore? YES.

Think of the small stores in airports. I’d much rather have a small store with an educated and well-read staff to help guide what to read than to throw chance to the wind on-line. Microstores can still stock the most popular paperbacks/hardbacks/collections, but then they can guide consumers what to load on their new devices (and maybe even help) or print on the Espresso machine.

The largest consumer group is the Baby Boomers. An educated bookseller could not only guide what to read, but also demonstrate how to upload books to the new device. Maybe even load some freebies for great customer service? *wink, wink*

These booksellers can act as gatekeepers to help modern consumers avoid the digital slush pile. Indies, self-pub and traditional would be on a level playing field. Good books would be recommended by staff members who READ and who are PASSIONATE about BOOKS. Pay the book salespeople a flat commission. Who cares if they recommend James Patterson or Joe Schmoe Patterson? They sold a book and if they want customers to return and offer more commission? They’ll probably want to recommend good books.

Prediction #2—Booksellers Cultivate a Culture of Reviewers

Microstores can also encourage reviews in a way authors can’t. I’d love to offer sweet prizes for reviewing my book, but it’s just too…what’s the term? Creepy. Sure, I want reviews as much as the next author, but it’s a fine line that can get writers in ethical trouble. A microstore wouldn’t have this issue. They could actually cultivate a culture of reviewers.

Original image via Flikr Creative Commons courtesy of Sodanie Chea

Original image via Flikr Creative Commons courtesy of Sodanie Chea

Micro Indie Booksellers could offer incentives to the best reviewers who write ACTUAL reviews (no matter what book it happens to be, thus removing problem of favoritism). If people act like trolls or play sock puppet? Doesn’t count. The more the customers review, the better (educated) reviews they post? The more bonuses they receive. Booksellers can reward consumers for being active and ethical citizens of the reading culture.

This helps the microstore, the bigger retail outlet (who rents space and partners with discounts), the consumer struggling to save time and who needs guidance, and it helps authors get REAL reviews. Not this, pay us to read your stuff and say something nice nonsense. It’s a positive way to combat bullying and encourage thoughtful, genuine reviews.

Prediction #3—The Boutique Boom

We already touched on this when we discussed micro-trends, but part of why Big Publishing is hemorrhaging is because small is the new big (thanks, Seth Godin). Big Publishing makes most of its profits off the mega-trend, but mega-trends are dying. Amazon has grown exponentially because it harnesses the momentum of millions of micro-trends. Authors don’t have to reach millions of people to make a good profit/living (if one takes away the needless waste of the old paradigm). Publishers don’t either ;).

Prediction #4—Strong Indie Houses Will Replace Big Publishing

Granted, we live in a time when everyone can be an author and everyone can be a publisher, but this business is tough. It requires capital, business savvy, organization, innovation and raw tenacity. This means a lot of indie publishers won’t last, and the ones that do will add increasing value. Because these new publishers are innovative, lean, offer higher royalties, and aren’t married to massive Manhattan overhead and paper, they’ll eventually replace NY publishing (and we hope they’ll learn from The Big Six’s mistakes).

When one considers the current business trajectory? Bookstores, libraries and foreign markets are becoming increasingly friendly to indies. They have to in order to survive. Loyalty to NY only goes so far when one is facing extinction. What will NY do when indies can do everything they can and offer lower prices to consumers and higher pay for authors?

Image via Flikr Creative Commons courtesy of Robert Ellsworth Tyler

Image via Flikr Creative Commons courtesy of Robert Ellsworth Tyler

Prediction #5—AP Reviewers Will Be Forced to Take ALL Authors Seriously or Perish

As is stands, it’s almost impossible for a self-published author to score an AP (Associated Press) review. Yet, when we’re now in a time when non-traditional authors are matching or outselling traditional authors? How long can the AP remain silent about the books people are reading? If they don’t dive in? Book bloggers will happily replace them, and maybe they should. The press was never meant to solely be a mouthpiece for conglomerates.

Prediction #6—Social Norms Will Trump Market Norms

Freebies, give-aways, contests, algorithms, coupons, are fine, but alone? Invisible. Writers must be engaged personally and create community or it’s Career Roulette. We (consumers) don’t want any more deluge of free stuff. We are drowning in FREE. We don’t want more newsletters crapping up our In-Box. We don’t want link spam.

We want connection.

The 18th-20th century world was actually a historical anomaly. The factory model, the TV-Industrial Complex, the World of Big Business and Bigger Gatekeepers is GONE. We’ve returned to our human roots. We want to laugh, talk, klatsche, and we gravitate to who we know and like. We humans are returning to our tribal roots.

Algorithms will be harder to manipulate, reviews tougher to fake, and promotions will grow increasingly invisible, especially as new emerging markets add even more competition to the din.

Prediction #7—Age of the Artist

Multimedia is the future. Books eventually have to be more than books (much like phones became more than phones). Consumers will gravitate to e-books with sound, music, images, quick reference, video, similar reading suggestions, etc. Artists working together will thrive. E-books can create communities where fans can become friends, talk, argue, and hang out.

Musicians? Make friends with writers and offer short music selections. Photographers and graphic artists? Writers need cover art and internal images. Videographers? Writers need book trailers that don’t suck. Also, short video clips can enhance the reading experience. Heck, team up and put together music videos for a book. Get creative!

We are ARTISTS. This means we cannot be automated or replaced by robots. ENJOY!

No, I am not saying paper will go away. It won’t. But when I bought an IPad for business, it was soon abducted by a two-and-a-half-year-old and I haven’t seen it since. The Spawn reads. A LOT. But he reads off the IPad, because he loves interacting.

Prediction #8—A New Breed of Reader

I mention the IPad, then quickly hear the cry of the, “But you’ll damage their BRAINS” crowd. Uh huh. Just like those record players paired with books damaged me when I was four. The interactive experience has always been there. In cave times, it was around a fire listening to a storyteller/bard. Later, book clubs, records, tapes, blah, blah, blah. Interactivity has always been there, only today, it’s been heightened to new levels.

And when I was that nerdy teen reading a paper book ALONE, what I would have given for a crowd of likeminded teens all over the world who shared my love for Dragonlance books and my passion for The Pawn of Prophesy. I love how detractors decry that technology makes people less able to socialize, because I was SO SOCIAL with my stack of paper books hiding in a corner of the lunchroom praying no one would notice me.

The new paradigm has finally accomplished what Big Publishing couldn’t. It’s made reading COOL and this trend will continue to grow.

Prediction #9—Barnes & Noble Needs a Sugar Daddy Bail-Out

Barnes & Noble has been on the downward spiral for a while. What I find funny is people feel sorry for them. Remember the 90s when they all-but-demolished the indie bookstore in Darwinian fashion? Seems like karma is coming back to bite, Blockbuster-Style. B&N is facing serious comeuppance now that the bully has met with someone capable of bloodying their nose. If they do survive, they’ll have to marry well. My bet is on two major suitors.

Suitor #1? Microsoft. And I am not alone in this assessment. Microsoft operating systems still dominate tablets, personal computers, and smart phones, so the Nook can be easily integrated into the operating systems of all Microsoft devices. Microsoft would take over the e-books and B&N would survive. Yes, Microsoft has dated dabbled, but never offered a ring.

Or perhaps, one day we will tell our grandchildren of grand two-story buildings with coffee shops inside and “business hours.”

In my day we had to get in a car and drive and find PARKING and look on actual SHELVES for a book *waves cane*.

Suitor #2? GOOGLE.

Apple’s relentless innovation has slowed since the death of Steve Jobs, and Android is taking them on. The Google-Android partnership has Apple on its toes in regards to automobile iOS systems. It’s the Siri-Google Smackdown! While Apple is fighting on that front, Microsoft could take a chunk out of iBooks with a B&N bailout (and give Amazon some competition at the same time).

Or, if we want to go for the most interesting Bailout-Marriage, why not Google Books? A SEARCH ENGINE marrying a BOOKSTORE? If Google can partner with Android, B&N isn’t exactly as wild of a partnership as it might sound. If Google-Android does win the Computerized Car Business, cars are now big into downloading entertainment. AUTOTAINMENT. Want to listen to an audio book on the commute? Want to synch your reading device while stuck in traffic or on a long road trip (not while driving, please)? Want to download a new book for the kids fighting in the back seat?

Nooble…

Um, Goo-Barnes…

Um…Boogle….

NOBLE GOOGLE is HERE!

Hmm, Noble Google. Kinda catchy :D. Though Nooble is cute.

Prediction #10—Agents Will Have to Innovate, Too

Agents. Yeah. I recall the days when conferences would pay big bucks for agents to attend…and then the agents refused to talk to authors. I can personally attest to enduring the brunt of daring to talk to those who’d come down from Mt. Olympus NYC to talk to me, a lowly mortal…writer. *shivers* They sneered that we made a typo in a query, yet couldn’t be bothered to even spell our names correctly in a rejection letter (been there). Agents tweeted lines out of queries as jokes. They laughed and mocked writers on-line worse than a den of high school Mean Girls, but now?

Wait.

Writers still have a job.

REVELATION! Agents need writers. Whouda’ thunk? Now, make no mistake, I think agents are awesome. We are wise to have a good agent. Many agents are tireless champions who should be paid better, but the old paradigm birthed a lot of prima donnas who forgot who paid their wages.

Some of the BEST people I know are agents. Laurie McLean (of Forward Literary) is not only a FABULOUS agent, but a marvelous human being and my friend. BUT, Laurie is there for WRITERS. She’s a warrior for good writers and great books, and there are many agents like her. In the new paradigm? Agents like these will thrive and they SHOULD.

Authors need allies and agents can help even the self-pubbed or indie author. Laurie is extremely forward-thinking and always has been. When I first taught social media in 2008? She was the only agent out of TEN who attended. She’s AMAZING at planning author careers. She can tell you when to self-pub (if it’s right for you/your work), then guide you to the best indie or traditional house (and deal) and then take your work as far as it can and should go.

She’s always on the lookout for the perfect path for each writer and every work (Red Sofa Literary, established by Dawn Frederick, is another fab choice). These folks do what agents should do! Agents like Laurie, Dawn and their teams will thrive and the others? Well, let’s hope they can learn and innovate ;).

What are your thoughts? Do my predictions make you happy or break out in hives? What do YOU see in the future? HOW do you do it? Because I had to drink three packs of Red Bull to see the future. What would you LIKE to see coming down the pipeline?

I LOVE hearing from you!

To prove it and show my love, for the month of December, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less). Comments for guests get extra POINTS!

I hope you guys will check out my latest book Rise of the Machines–Human Authors in a Digital World and get prepared for 2014!!!!

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124 Comments

A Look Back at the Evolution of Publishing, Predictions That Came True & What This Means for YOU

Image via Flickr Creative Commons, courtesy of Mike Licht

Image via Flickr Creative Commons, courtesy of Mike Licht

Ah, a New Year is before us. What is the future of publishing? What lies ahead for writers? Will Snooki have another baby? After consulting my team of advisors, those being the voices in my head, I’ll toss my predictions in the ring tomorrow. Granted, much of what I predicted last year has come to pass. A lot of it, I think still will happen but I have a history of being so far ahead of the game, people think I’m bonkers (ok, I am).

Note to Self: Perhaps wearing tinfoil hat impairs professional credibility.

Before I give any predictions for 2014, I figured it might be fun to take a quick look at the past nine years before we finish out my decade of Publishing Prognostication and Social Media Soothsaying. More fun than cleaning the house, right?

I’ve been very blessed to be right more times than I was wrong. I’d love to claim superpowers, but most of this is just doing what writers do—paying attention, using empathy, extending logic. Also, we are wise to seek out people smarter than we are. I know I do. I listened to bloggers, other experts, commenters and even self-professed non-readers, and they should have a lion’s share of credit.

This record of predictions is not an OOH, TOLD YOU SO! LOOK HOW AWSOME I AM! *OUCH I got a cramp patting myself on the back!* as much as it’s a poignant illustration how being present and engaged can give all of us tremendous advantages. When we try to automate the future or run our careers by remote, we lose predictive powers and become reactive instead of proactive. Our digital community is very wise if we are humble enough to participate, ask questions and then listen when they answer.

Thus, this 9-year list is to demonstrate that often, when we dare to be different, we will be criticized (often brutally), but our hearts, intuition and community can be pretty accurate guides if we stay the course ;)…

Nine-Year Record of Predictions:

Screen Shot 2012-05-04 at 11.05.40 AM

Big Six? Magic Eight Ball Says…

From 2004-2007, I predicted there would be a time when novelists could use social media to build a platform before the first book was even finished, and that this platform would eventually be a viable bargaining tool with publishers.

NUTSO. Burn her! She’s a witch!

I ignored the agents and writers who laughed at me and kept plodding away on Gather, then later MySpace and Facebook. I began using Twitter in 2008 because I felt this was a platform that would eventually change the way the world interacted. I hung out with all 20 other members on Twitter and waited, biding my time.

I also predicted that the same Digital Tsunami that leveled Tower Records would take out Kodak and then The Big Six.

Madness!

In 2008, I predicted that there would soon be a time that an author without a sound social media platform would be at a major professional disadvantage. Writers of The Digital Age had to have BOTH good books AND a sound platform. Good books alone were NOT ENOUGH.

What is she SMOKING?

If you peruse my archives, you will see many “sweet and thoughtful” comments by agents and authors regarding how I was an imbecile and writers only needed to write a good book. I was regularly informed I possessed the intellect of a brain-damaged monkey with a Valium addiction. Ouch. Agents (and writers) blogged left and right about staying off social media and focusing only on writing good books. Many indie author gurus preached the same.

I just said we needed both good books and social media.

I just said we needed both good books and social media.

By 2011, agents stopped leaving hate comments on my blog, likely because they were too busy googling authors to see if they had a viable social platform. Major NYC agencies began refusing queries if a fiction author couldn’t demonstrate he/she had a sound platform. Today? Most have changed their tune and come to accept that Digital Age Authors have to be balanced to succeed—good books, good business, authentic social media.

In 2009, I encouraged The Big Six to embrace e-books, because that year some of the first affordable and user-friendly devices hit the market and I really wanted the Big Six to enjoy a Golden Era again. Sure theses gadgets were still in the Early Adopter part of the bell curve, but I noticed the price of smart phones, tablets, e-readers and data packages was steadily dropping at roughly the same time. To me, this was a clear indication that e-books would eventually edge over into the fat part of the bell curve and become entrenched. Smart phones and tablets would soon be mainstream and people would be searching for content and entertainment.

Actual Agent Quote: E-Books will be statistically meaningless. Like everyone thought audio books would end paper, e-books are a fluke and people will always want paper books.

*head desk*

I suppose this is one of the reasons why we no longer have a Big Six. *shrugs*

By 2010, I predicted that authors couldn’t rely on price alone. Cheap books would only hold power so long before it devolved into a race to the bottom of who could give away the most stuff for nothing. The “shiny” of .99 books and FREE! would dull once everyone was doing it. Also, consumers would get frustrated downloading books rife with errors, formatting issues and bad writing.

Hmmm, looks legit.

Hmmm, looks legit.

I postulated that eventually readers would pay more for something they might actually read. I advised writers to use .99 and FREE! promotions only of those tactics served a long-term advantage. For instance, offer the first book of a series for free or .99 to encourage sales.

Still do.

Amazon permitted this deluge of cheap books because it was putting the hurt on The Big Six. I  theorized that once Amazon no longer considered Big Publishing a threat, it would reign in the freebies and the initial advantages offered to authors willing to hand away books. From 2012 to 2013, I noted the price of e-books highlighted on Amazon rise from .99-$2.99 to roughly $4.99 to $6.99, demonstrating Amazon’s strategy was paying off (this was right about the same time This Big Six became The Less-Big 5 and teetered on becoming The Spiffy Four). This was also when authors started seeing changes in how FREE sales were being ranked/weighted by Amazon.

In 2011, recommended that major publishers rethink pricing for the e-book. Charging the same price for an e-book as a hardback was bad business that would come back to bite them and only fuel the indie momentum they were trying to stanch. Agency pricing would put them in the crosshairs of the DOJ (which it did). Also, this ridiculous pricing was bound to drive the mid-list authors into abandoning the traditional ship and becoming indies.

Though I’d love to claim Nostradamus-like-powers, this isn’t rocket science. A best-selling author can only get so many ticked off one-star reviews for an overpriced $24 e-book before rethinking if the publisher is really making sound business decisions for that author’s present and future career.

This same year, I also railed against automation (and, frankly, always have). I knew that, as more regular people started using Twitter, they’d soon be able to spot bots and would come to resent and ignore them. I warned writers against these “time-saving” devices. My sentiment? It doesn’t take but a few moments to hop on social media and type a sentence.

We are WRITERS. 

I caught a LOT of heat over my attitude regarding automation and multiple accounts.

Then, The Boston Marathon Bombing tragically demonstrated the point I’d been trying to make for almost five years. Even well-crafted pre-programmed tweets are still SPAM. Our world changes on a dime and instantly. Many authors ended up in hot water because, “Buy my book, now FREE!” posted in the midst of a tragedy. And the time spent undoing the damage to the author brand probably exceeded that time “saved” by automating tweets.

YUM.

YUM….or not.

In 2011 and 2012, I warned against algorithmic alchemy. Amazon, Google, etc. knows when someone is abusing algorithms for any advantage. This is why they employ teams of computer experts who are tasked with changing algorithms any time certain users start gaining a manipulative advantage. Juking numbers only works short-term. There are better and longer-lasting uses of our time. Amazon now limits tags and penalizes abusers.

In 2013 I predicted a flood of mid-list authors would cut loyalty with NY and choose indie or hybrid paths. This is actually becoming more and more standard practice over the past year. CJ Lyons is one of many traditional authors who’s decided to add indie publishing into her career plan. When I spoke at Thrillerfest in NYC this past July, the CEO of AMAZON Publishing was the keynote. The hard line dividing writers finally began to crumble this past year.

I will post my predictions for 2014 tomorrow, but what I hope you take away from today’s post is:

If we aren’t failing, we aren’t doing anything interesting.

The truly successful are never too smart or too talented or too important to listen to others. 

Heat can burn us or forge us. If we dare to go against the majority, expect pushback. Often it’s a sign we’re onto something ;).

Never fear being wrong. It’s the only way to figure out what’s right.

We really can’t predict the future, only create it. So let’s create something AMAZING!

WE ARE NOT ALONE!

What are your thoughts? Have you been ridiculed but kept pressing? What are some mistakes you made, but what did you learn? I know I’ve made plenty and they taught me way more than success. What were some trends you spotted and maybe people thought you were nuts?

I LOVE hearing from you!

To prove it and show my love, for the month of December, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less). Comments for guests get extra POINTS!

I hope you guys will check out my latest book Rise of the Machines–Human Authors in a Digital World and get prepared for 2014!!!!

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