Archive for category Writing

Why Your Author Blog is Stuck & What To DO

Image via Flickr Creative Commons, courtesy of Mike Licht

Image via Flickr Creative Commons, courtesy of Mike Licht

Ah the blog. Some of you might perk up at the word. Others? Blog sounds like some radioactive creature that hatched from a meteor and is only there to feed. Feed on your energy, your hopes and your dreams.

Many writers start the blog with high hopes, then a few months in? You can’t bear to go to your computer because the screen is a reminder of that shiny blog you started…then abandoned to the spam bots.

A blog done properly is one of the most powerful tools in our social media arsenal.

Twitter could flitter and Facebook could face plant, but the blog will remain. In fact, blogs have been going strong since the 90s and have taken over much of what used to be the sole territory of traditional media outlets. Additionally, blogging is the only form of social media that plays to a writer’s strengths.

Writers write.

Many writers get overwhelmed at the idea of a blog. But there are SO MANY blogs! Yes, there are. But don’t let that number fool you. Yes there are a gazillion blogs, but how many are any good? How many are consistent? How many have been abandoned?

When we blog properly, the competition isn’t nearly as bad as one might imagine.

What vexes me profoundly is when I attend classes on social media and blogging and witness eager authors listening to advice that frankly? Sucks. Not long ago, I literally walked out of a blogging class at a conference…namely because shutting up is not my strong suit.

So today, I want to outline some basics for you and get you asking and answering the correct questions before you begin to blog. If you want to know more about the author brand/blog I go into great detail in my book Rise of the MachinesI also have two classes coming up—Branding for Authors (May 16th) and Blogging for Authors (May 20th). This will keep this post a reasonable length because blogging is a vastly complex topic.

But the biggest question we need to ask in the beginning (before we get stuck) is….

What Kind of Blogger Do I Want to Be?

An Author Blog is Different

Image via Flickr Creative Commons, courtesy of Sally Jean

Image via Flickr Creative Commons, courtesy of Sally Jean

One thing I want all of you to understand is that the author blog is a distinctively different creature. Part of why I got so angry in the class I walked out of was because the expert failed to make the distinction and acted like a blog was a blog was a blog.


There is a HUGE difference between a blog and an author blog so you need to ask yourself this BIG question before you ever get started because it will impact everything that follows.

Is your goal to become a professional blogger? Or, is your goal to use your blog to build your author brand and eventually drive book sales?

There’s no wrong answer, but there is a vast difference in approach and planning. Often bloggers will use monikers. Think Scary Mommy, The Bloggess, or Pioneer Woman. For a blogger, this is perfectly fine since the goal is to build the BLOG and often the goal is to become big enough to be able to sell ad space.

If, however, you are wanting to be a successful author who blogs? A moniker makes your journey unnecessarily longer and harder and will only add layers of friction to your brand. The only acceptable author brand is the name printed on the front of your books.

People don’t like thinking and they’ve gotten really spoiled. If I spend years blogging as HappyFunGirl, then no one browsing novels would even notice Kristen Lamb because I branded the wrong name. 

Image via Flickr Creative Commons courtesy of Steve and Shanon Lawson

Image via Flickr Creative Commons courtesy of Steve and Shanon Lawson

There is another constraint worth mentioning. Content. Often blogs revolve around a particular area of interest—cooking, family, parenting, pets, etc. These are all non-fiction topics and stuff the left brain loooooves.

The problem is that authors are selling a right brain product (fiction). Why are we selling a right brain product with a left-brained brand? It’s bait that’s less than ideal. Again, it can work, but it isn’t connecting the way it needs to in order to cultivate a fan base for fiction.

Another problem when we start a subject-based blog? It’s easy to burn out (get stuck). An author blog gives us far more flexibility and freedom in our content that will keep us passionate about writing for years to come. We won’t feel chained to a subject that no longer interests us.

Courtesy of Imagens Evangelicas vis Flickr Creative Commons

Courtesy of Imagens Evangelicas vis Flickr Creative Commons

Platform Matters

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Why it is really critical to define our goals in the beginning is this is going to dictate where to build our blog. Any “expert” who says the only difference in a free platform and a paid platform is how many fonts, colors and backgrounds you have to choose from, doesn’t know her stuff.

The reason I’m a huge fan of the blog is the blog is a great way to drive book sales in a noninvasive way. We blog on something that catches interest, a reader clicks and likes and subscribes, and over in the corner, what do we have?

A shopping cart to BUY our books.

The entire reason I became a social media expert was I fell victim to the same bad advice I’m warning you of today. The same advice being given in 2016 in that class.

I didn’t know that the real difference in the FREE version and the PAID one had everything to do with BUSINESS.

In the FREE version, we cannot conduct commerce, which means no shopping cart. I didn’t know this in the beginning and it wasn’t until I had over 25,000 subscribers that I realized my mistake. By the time I had books for sale? There was no moving my followers, my 500+ blog posts and my tens of thousands of comments.

I had to start at GROUND ZERO if I moved. Yes, I was STUCK.

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***Actually, WP now will allow me to move everything but I had to wait five years for the technology to catch up to my oops. I’ll be moving over the summer when things slow down. It will be way easier for me to have a shopping cart instead of having to hyperlink books and classes every post.

But here is the deal, I’ve done all the dumb stuff so you don’t have to. Plan for success and just invest the $100 in a paid site. You will thank me later😉 .

If you are stuck and not growing and not selling books? Might be time for an upgrade.

Interface Matters

We must remember that the easier we make it for people to find, interact, subscribe, follow, share and comment on our blogs, the greater the odds of the blog being successful. This is why I strongly recommend a WP based website. I know some authors love Blogger and are very successful using it and if so? Sally forth. This is more for the new folks.

WP, in my POV, is far more user-friendly. Blogger makes me solve five CAPTCHAS, submit a haiku, three letters of reference and a blood sample before I can comment. This is why if I click on a link and see the post is Blogger based? I don’t even read.

Blogs live and die by the comments, so no matter what platform you use, please make it easy for people to comment and share.

When authors don’t get comments and followers it is super easy to get discouraged and give up. Change the interface. It might just be your readers are having a tough time connecting.

Bonus Blogging Tip

If you start an author blog, make it your landing page on your author website.

Static pages are boring and no one wants to go there. This makes it easier for you to use blogs as bait to get folks to your site where hopefully they will buy books. Remember the more we make people click to navigate, the more chances we have to lose them. If the blog and shopping cart are right there on the landing page?


Also, if you blog regularly putting your blog on your author site (home page) will make the search engines looove you and will give you algorithmic advantage which is essential for success😀 .

What are your thoughts? Did you realize there was a difference between the blog and the author blog? Are you seeing some things you’ve been doing that might be stalling your blog? Have you lost the love for blogging?

I LOVE hearing from you!

To prove it and show my love, for the month of MAY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

More Classes

Your Story in a Sentence—Crafting Your Log-Line (THIS FRIDAY!!!) This is a great diagnostic for a floundering plot. I can tell what is wrong (or even right) with a plot by looking at the log-line. The first ten signups get their log-line shredded IN CLASS and for FREE.

Bullies & Baddies—Understanding the Antagonist This class will teach you to be a master plotter. No antagonist, no plot. Weak antagonist, weak plot. Additionally this class will teach you how to put conflict and tension on every page.

Hooking the Reader—Your First Five Pages The first five pages are one of our best selling tools. We fail to hook the reader and that is a lost sale. In this class, we go over the art of great beginnings. Additionally, the upper levels Gold and Platinum I actually LOOK at your pages and critique your actual writing. I am offering DOUBLE PAGES for FREE so this is a fantastic opportunity to get feedback from a pro.



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5 Reasons Your Story is Stuck

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If you’ve been writing any amount of time you have been there—THE SUCK. This is where no matter how hard you try, you just cannot seem to move your story forward.

Though “normal” people might laugh at the above meme? Writers know that quicksand is freaking everywhere. You think you’re on firm footing and then down you go and the more you struggle, the worse it gets.

From personal experience combined with my experience with hundreds of writers the process can look like this.

Shiny Idea Time—You get the coolest idea ever conceived of and cannot believe such genius has never before been put to the page. It’s as if angels have come down and handed you a golden feather that will whisk you to the realms of literary nirvana.

First 20K Words—You’re flying high. You wonder why you ever had such difficulty with word count before. You cannot stop the flow. Perhaps you forget to eat, don’t want to sleep and you even dream of the world you’re creating.

20K-30K—This is when the pace begins to slow. It’s okay though. Perhaps you’re simply tired. It’s okay. This…THIS is the story idea you’ve been waiting for.

31K—Your pace slows dramatically. If you’ve ever been driving and suddenly had a flat tire? You know the feeling only this is in the brain-fingetips connection. There is a THWUMP, THWUMP, THWUMP…and your mental steering wheel jerks wildly. You might try to ignore, but eventually? You pull over to see what’s wrong.

But then? Nothing seems wrong. That’s weird. Mental tires all look properly aired. Maybe more caffeine is in order.

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Perhaps you make it to 40K but by then? All the glitter is gone and you wonder what the hell happened. At this point, you likely will be visited by other story ideas. They see you on the side of the creative highway bewildered and seeming to need a ride. Though you don’t yet have your thumb out, these other newer and shinier ideas are quick to pull over and chirp, “Hop in!”

Just abandon that old clunker and GO!

It’s all so tempting. Especially since the longer you stay trying to fix your broken down WIP, the more shiny ideas come passing by. When you started your journey, the road was free and clear for you to floor your brain and write like the wind! Now? You can barely concentrate on where you placed your mental jack because temptation whizzes by every other minute.

I think this is a fairly accurate prediction regarding word count. If it weren’t then NaNoWriMo would be a cinch. But, alas, there is something about making it to 50K. It’s a number that leaves most who attempt such a feat broken down wondering what went wrong.

Image vis Flickr Creative Commons, courtesy of Yuya Sekiguchi.

Image vis Flickr Creative Commons, courtesy of Yuya Sekiguchi.

Before you call a tow truck for the WIP and sell it for parts, I’d like to offer you some insight and maybe even some solutions to get you speeding down the Imagination Express once more.

Problem #1—The Antagonist is Weak or Nonexistent

This is one of the reasons I love teaching my Bullies and Baddies class (and yes we have one coming up SOON). After years of working with writers, it became clear to me that many didn’t understand—truly understand—the antagonist. It doesn’t help that a lot of the teaching on the subject can be terribly confusing.

I’ve heard classes where instructors used the term “antagonist” and “villain” interchangeably, but that is grossly inaccurate.

A villain is only ONE TYPE of antagonist.

All stories must have a strong core antagonist, because the antagonist is responsible for the story problem.

No antagonist, no story problem in need of solving. Too often, new writers spend an inordinate amount of time thinking about the hero and don’t give near enough thought to the opposition.

Problem #2—Plot Weak or Nonexistent

If a writer has failed to understand the antagonist (opposition) and truly know what this opposing force wants then the plot will simply disintegrate. When we’re crafting any work, we have to create a problem that is strong enough to bear the weight of the word count.

For instance, I’ve consulted many writers who had an excellent idea…for a short story. The problem was inherently too weak to sustain the bulk of a full-length novel.

Instead of plowing forward, often we can make some really simple adjustments to buttress that core idea. But if we don’t? It’s like trying to drive 90 pulling a crappy trailer. The wheels eventually WILL go flying off.

Often when we’re stuck, it’s the subconscious mind hitting the breaks. It’s trying to tell us our plot needs to be more robust or even clarified, which dovetails into my next point…

Problem #3—Too Many Ideas Crammed into One Book

Some writers might not have enough heft to the plot and others? Perhaps you’re loading on far too much. It’s not uncommon for me to talk to writers who are jammed up in a bad way only to find out they are trying to develop five ideas in one book.

Since the author failed to articulate what the book was about in ONE sentence (truly understand the antagonist’s agenda), then the author was at liberty to explore whatever cool rabbit trail presented itself.

This isn’t particularly bad, but it does require we STOP, get focused and maybe tease out those other ideas for subsequent books. You might think you only have one book, when you have two others freeloading and bogging down your momentum.

Problem #4—Wrong Protagonist

Casting the wrong protagonist is really easy to do, especially if we failed to properly develop the antagonist. Remember at the core of most great stories is an antagonist who’s essentially the shadow self of the protagonist.

For instance, in The Lincoln Lawyer Mickey Haller is a sleaze bag defense attorney. He represents drug dealers, pimps, prostitutes, and gang members. He has grown jaded with the justice system and prides himself on his ability to manipulate.

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His greatest fear is representing a truly innocent man. What is the perfect story problem for such a character? Present him with an irresistible case that tosses him into what he fears the most.

Representing a truly innocent man.

This means that Connelly had to create a crime (case) where the client would undoubtedly look guilty and who would have enough cash to make Haller question any misgivings about taking on the case. Without a case where an innocent man is involved? The Lincoln Lawyer falls apart at the seams.

If Connelly had cast a lawyer who was all about truth, justice and the American Way? The plot would have been meh.

An attorney who works pro bono searching for truth is expected to risk everything to save the life of an innocent man. This would have been the wrong protagonist to cast for such a plot.

Fiction is the path of greatest resistance and Connelly, being a master, cast the one guy who probably would have run screaming from this case had he know was he was in for.

If your story seems to be sagging, check and make sure you’ve slated the right person for the job. Sometimes some quick fixes to who this character is or even giving that character some additional baggage might be enough to get you unstuck.

Problem #5—You Are Just Over Thinking

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STOP IT! This is the one I am most guilty of. It’s why I am a HUGE fan of fast-drafting because then we simply don’t have time to over think every step we’ve made.

All writers have two different phases:

Oh, wow! I wrote that!

Oh. Wow…I wrote that.

We all think we are geniuses…only to later read the exact same section and become convinced we are little more than brain-damaged chimpanzees banging away on a keyboard. It happens, especially when we are in the thick of the story. It is tempting to go back and perfect, but resist the urge to go BACK. Feel free to correct typos or make notes (in a different color) but do not change your writing.

Your subconscious could be planting seeds and what looks like a weed might just be the greatest plot-twist EVER germinating. Just leave it alone and stop being so hard on yourself.

Remember, no unfinished-but-perfect book has ever hit the New York Times best-seller list, but a lot of crappy finished ones have😉 .

Truthfully, if you finish and just cut yourself a break you will likely go back to those parts you were going to chop and see they aren’t nearly as bad as you’d imagined. Remember that while your subconscious is there to help you? Your ego is a selfish passive-aggressive diva who can’t stand that something might be prettier than she is.

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You really want to be hard on yourself? Fine, just do it in the correct places. Instead of nitpicking the life out of your prose? Get your @$$ in the seat and keep pressing. And just so y’all know? While I have one finger pointed at you, three are pointing back at me.

Before we go…

I have three classes to help you out with all of this. W.A.N.A. classes are all easy to use from home. All you need is an internet connection and pants are totally optional. Recordings are included in case you miss or you just want to refresh the information.

If your antagonist is weak and you need help learning to plot? Bullies and Baddies. If your story idea is jumbled, confusing or unformed? Your Story in a Sentence. I’ve been doing this a long time and I can almost always tell what is wrong (or right) with a plot by the log-line. The first ten signups are guaranteed to have their log-line shredded and fixed in class and for FREE.

Worried about the strength of your actual writing? Are you starting your story in the correct place? Take my First Five Pages class. Right now I am offering double pages for all Gold and Platinum signups (and I have only done this once before and that was almost a year ago). Friends, family and critique groups can only offer so much. So if you want a set of ruthless eyes on your work? I am here to help!

What are your thoughts? Do you nitpick your work to death? Is your computer filled with stories that started out golden then fell flat? Do you struggle with being able to just FINISH? Have you thought you might have cast the wrong protagonist? Are you stuck?

I love hearing from you!

To prove it and show my love, for the month of MAY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

April’s WINNER of my pages contest is:

C.E. Robinson! Please send your 5000 word WORD document (double-spaced, New Times Roman, one-inch margins) to kristen at wanaintl dot com and CONGRATULATIONS! *throws confetti*


May 16th I am holding When Your Name Alone Can Sell—Author Branding. We can have the greatest book in the world, but if no one knows it exists? Yeah. These days discoverability is a NIGHTMARE, but I am here to help you learn how to get your work seen…so it can then be loved. Best of all? I’m not trying to change your personality. I’m here to give you the time to do what you do best…WRITE.

Also, for more help with branding and social media, if you don’t yet have a copy… make sure to pick up Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook.

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How Strong is Your Dialogue? How to Fix Common Dialogue Problems

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For my regular peeps, you probably know about my favorite hostage guest contributor, blogger Alex Limberg. Today, he shines his spotlight at some basic dialogue problems we all know in one form or another.

Dialogue is one of the most powerful tools for storytelling. Dialogue is the difference between a cast of talking heads versus characters so real they are more alive to us than even people we know. Dialogue is the engine of plot, and coolest thing is?

We can mess with the reader’s emotions more than that crush in high school. But, though it seems so simple to use? It’s far from it.

So without further ado…take it away, Alex!


Here is the crazy thing about dialogue: It’s just pure, blunt, in-your-face words. With dialogue, there is no filter in between your characters and the reader.

When you describe an action, a setting or what your character thinks or feels, you, the author, are in the role of the messenger. You convey what is happening to the reader with your own words. Everything the reader senses, she senses through you.

But with dialogue, it’s very different.

When in your story little Bobby asks: “What’s bigger, the world or everything?” the reader will read exactly that phrase, “What’s bigger, the world or everything?” It’s like Bobby is talking right next to your reader’s ear, and you, the wicked author, are sitting in another place far away.

That straight-on nature makes it so hard to make dialogue lines sound good (well, it’s hard to make anything sound good in fiction writing, okay, okay, but mind you, this post is about dialogue…).

With dialogue, there is no place to hide.

No dense jungle of overgrowing language to cover you.

No big, solid rock of a character to overshadow your clumsiness.

No flashy action from another direction to distract the reader.

Nothing but the reader watching your dialogue like a hawk, coming down on your soft words mercilessly with his sharp peak, ripping your writer’s confidence apart… Ok, I’m getting carried away here, but you get the picture!

Especially when you start out, your dialogue will often sound clumsy. But it doesn’t have to be. Here are four basic mistakes almost everybody makes in the beginning stages of their writing – and how to avoid them and make your dialogue sound really smooth.

Just take care of these four things, and you have come a long, long way towards interesting and real dialogue.

And because I know dialogue flaws are often hard to detect for the writer himself, you can download a free goodie here to check your dialogue. It uses test questions, and you can also use it to make all other parts of your story tight and exciting.

1. All of the Characters Sound Like You

Newbie writers often let their characters talk however the sentences pop up in their, the writer’s, head. They don’t filter the dialogue lines through the character’s unique personality. Of course, all of the figures now talk like the writer himself.

With a little practice, that’s quite easy to avoid.

Think about who your characters are, one by one: What’s his age and sex? How did she grow up? What are his values? What’s her temper? What’s his personality?

When you really get into your characters’ heads, you will see that every single one of them demands totally different talk. They all use different vocabulary, different length of sentences, different power of expression, etc…

Mild-mannered Lady Bumblebee, who grew up on a castle, might say: “Would you be so kind as to give me notice for how much longer we have to ascend this questionable mountain?” Whereas hands-on lumberjack Burt, straight out of the woods, might say: “Damn! No end to that $%&* slope!”

Avoid making all the characters talk like you do.

2. The Dialogue is Filled with Commonplaces

Nobody reads fiction to see trivial phrases. In real life, a good part of what we speak consists of salutations, compliments, good wishes and other formulas. But in fiction, that’s annoying and a bore. Can you imagine how your audience would feel reading a scene beginning like this:

“Good morning, dear!” – “Good morning, darling!” – “Did you sleep well?” – “Yes, and you?”

They would feel bored, really bored.

In screenwriting, there is a rule that says “Get into the scene at the latest possible moment and out at the earliest possible moment.” In fiction, that rule is not so strict, because fiction readers can handle a pace that’s a bit slower. But keep in mind that you should always have a reason for every sentence you write.

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Superfluous words in a good story are like too much fat on a delicious steak – nobody needs it.

So what can you do?

Your first option is to just cut the formulas, nobody will miss them.

Your second option is to pack them into interesting, plot-driven dialogue, so they will seem like a natural byproduct and readers won’t notice. Take a look:

“Good morning, dear! Have you seen Georgie?”

“Oh my god, he should have been sitting on his high chair. Maybe he has sneaked outside, I’m gonna run and catch him. Good morning, darling!” [kisses him on cheek]

Avoid boring your readers with trivialities.

3. Your Characters Speak Logically, Not Emotionally

If the characters in your story always reply exactly “on point” to what the other one just said, your dialogue will feel very constructed.

In the real world, us humans talk first and foremost from our emotions. Our answers are often just emotional reactions deeply colored by our personalities; they are not precise, to the point replies.

Imagine one part of a couple asking the other one to go walk the dog. A logical reply would be something like: ”It’s your turn today, honey; I did it yesterday.”

But let’s make that character answer according to her feelings. She would say something like: “Why is it always me who has to walk the dog?” (annoyance) “Always the same old story!” (anger) or “And you want me to pick up the slippers for you too?” (with a slight grin; annoyed amusement)

You can make your dialogue vivid and realistic by letting your characters talk after their feelings, not after logic.

Avoid too “correct” and stilted dialogue.

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4. Boring. Boring. Boring. Your Dialogue is Just Boring.

Even if all the characters have their unique voices, your dialogue will also have to follow its primary purpose: To entertain!

Maybe you and your characters are just reciting the program of the plot too mechanically. Maybe there are no quirks, no detours, no fun, no suspense.

How can you solve this problem and inject something interesting?

For one, make sure your characters fully show off their personalities. The more they express their thoughts and feelings, the more material you will have to insert interesting bits of “dialogue within the dialogue.”

You can keep your dialogue juicy by introducing little “side topics.” Say the scene is about a guy buying a gun. Within the dialogue between him and the shop assistant, he gets sidetracked and enthusiastically depicts his new pink whirlpool to the assistant.

Remember, small detours can be entertaining, but they have to add something, be it suspense or fun. And they have to stay small and not take over the dialogue.

Avoid dull conversation in your scene.

Wow Your Reader With Intriguing Dialogue

You can often see these four typical mistakes in dialogues. With a little practice and a watchful eye though, you will eliminate them from your writing forever and craft dialogues so thrilling and authentic, your reader will swallow them like cotton candy.

Your characters will take on a life of their own and your audience will be swept away by their struggles and will just have to keep on turning the pages.

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Alex Limberg is blogging on ‘Ride the Pen’ to help you boost your fiction writing. His blog dissects famous authors (works, not bodies). Write gripping dialogue with his free ebook “44 Key Questions” to test your story (contains a to-the-point checklist to test every aspect of your story). Shakespeare is jealous. Alex has worked as a copywriter and on movies. He has lived in Vienna, Los Angeles, Madrid and Hamburg.

So what do you have to say to all of this?

Which character was the most difficult to get to talk for you so far? When your characters open their mouths, is it a pleasant experience? Do they dare to copy each other’s dialogue? Do they have the right to remain silent? Will you use anything they say or do against them in a court of law? If they can’t afford an attorney, will one be appointed to them? Do they have good breath?

I love hearing from you!

Let’s get a dialogue going… ha!

To prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.


Making Money with FREE is tomorrow and there is still time to sign up. Our job as authors is tougher than ever, but I have a class to help with the business side of the business. I will be teaching about the most common mistakes writers use with FREE and teach how to use FREE for advantage.

As a BONUS, my friend Jack Patterson who’s sold over 150,000 books in less then four years is going to also teach how to rock a newsletter, how to tame Amazon and all kinds of other author insights into the toughest question we have…. HOW do I sell MORE BOOKS?

All WANA classes are recorded and the recording is free. The class is easy, convenient and from home and if you miss? We gotcha covered with the recording. So I hope to see y’all there!


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Writing Career Stuck? Sales Mired? How to Get Your MOJO Back!

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Last time we all commiserated about feeling stuck. Lately, it’s been really bizarre. I’ve been at this writing thing since long before self-pub, but recently the feeling of author despondency seems to be heavy…everywhere. Maybe it’s the vastness of the internet, the fact that all the old ways and old rules are gone. Sales are stuck. We are stuck. We have this general feeling of anxiety and I do feel it’s worse now than ever.

So no, you were NOT imagining it.

Stuck happens, especially for those who choose to go pro. See, success in anything is not this straight line that shoots at a perfect angle ever upwards. It is fraught with setbacks. Some we can control, some we can’t.

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But as I said last post, the most critical step is to admit we have a problem lest we give up and OD on brownie batter and Game of Thrones.

What Do We Do?

The next step is to see exactly what kind of problem(s) we are having.

If we don’t stop and assess what precisely might be going sideways, we’re just going to sink ever deeper into despair because the right brain is terrible at planning. The right brain tells us we aren’t selling books because we are a fake, that our thighs are chubby and that ice cream solves all that ails us.

Right brain is a bit of a drama queen.

Typical day as a writer...

Typical day as a writer…

Left brain is better at problem-solving.

What If My Career Is Going Nowhere?

I always like to begin by looking at the actual product for sale. The writing is where we exercise the most control and why waste energy fixing marketing if the product needs help?

Good marketing sells good books faster.

It’s science😛 .

If the product is fine good great, then maybe we need to shift to the marketing end of things and stop editing the magic out of something that is actually good to go.

Do we have a brand? Really. An actual brand? Or are we unfocused? Is our message unclear? Is it failing to resonate? Why? Why aren’t people picking up on what we are putting out?

Perhaps our sales tactics are off. Now, there’s the word that makes almost all writers break out in hives—sales—but before we progress I want you to breathe and I am going to tell you that most people love a good salesperson. These days even more so.





Unfortunately, though, this is what too many writers are doing.

You don’t believe me that people love a good salesperson? All right. Think about when you get a really excellent server at a restaurant. Don’t you return time and time again? And ask for that server?

I LOVE shopping at the stores where, if the pants don’t fit, a smiling friendly salesperson appears with the next two sizes so I don’t have to struggle back into clothes and pack up the Spawn to find a bigger pair. Or maybe she even brings the ones that I missed that were ON SALE and cut to fit me better.


Don’t you miss the bookstore where the staff had read every new title and could save you buying a real stinker?

AUTHOR MOJO KILLER—Mass Marketing and the RACE to FREE!

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In my opinion, mass marketing and well, mass “everything” ruined the art of sales. See, if you look at what a salesperson truly does, it looks absolutely nothing like all this spam crap we’ve seen.

With the advent of mass marketing and mass mailers in the 90s, we began to see the decline of the true salesperson. It became more about businesses flinging out a thousand coupons into the ether and hoping someone bit. It was far cheaper to send out mailers and coupons (and later e-mails) than it was to employ an actual sales staff who went out, in person and connected.

In the 90s and early 00s this shotgun tactic was pretty successful, namely because not everyone was doing it. But then our culture hit a saturation point and the actual structure of the human brain evolved to literally un-see all the crap being flung its way.

The only way (initially) to counter the ineffectiveness of mass mailings became a race to the bottom on PRICE. Who could give away the most stuff and the deepest discounts and the most FREE?

This has happened in publishing and writers are seriously hurting from the over reliance on mass marketing which breeds this unnecessary race to the bottom. But how do we avoid this, especially these days where there’s all this noise?

Refuse to Play By the Rules



There’s a saying, You can’t win if you don’t play. And this is the one a lot of writers bite….then get bitten.

Let me posit this instead.

You can’t lose if you don’t play.

Refuse to play the game by the “given” rules. History has proven time and again that the little guy who wins big refuses to play by the “rules.”

Think of one of the greatest underdog stories in history! David and Goliath. David, the little shepherd boy who killed the giant and saved Israel. On the surface it seems nothing short of a miracle that he won.

But upon closer inspection…

Back in the day, armies had a tradition of pitting their best warriors to combat. Winner took all. This minimized casualties. As the story goes the Philistines put out their best warrior, Goliath and he was the size of a semi. He was heavily armored and his sword was so massive regular men couldn’t lift it let alone wield it.

The Isrealites were all losing their mind. How can we beat this guy? We…are…doomed.

David steps up with some smooth stones from a river bed and puts Goliath down in one shot. Miracle! Perhaps but not totally.

Here’s the thing, David was a slinger. Slingers were projectile warriors (artillery). An experienced slinger could seriously injure or kill a target up to 200 yards and they were crazy accurate (precursor to modern snipers).

Goliath was challenging the Israelites to “single combat” and expected a hand-to-hand fight that relied on strength and armor. David understood he could not lose if he didn’t play. He refused to play Goliath’s game.

Instead, he used speed and maneuverability and hit Goliath between the eyes (only place not protected by armor) with a projectile that had the force of a modern handgun.

In layman’s terms? Goliath didn’t realize he was the first dude who brought a knife to a gunfight.

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What Does This Mean?

First of all, I advise losing the fear of sales because most of what is going on around us (book spam, free stuff, giveaways) is not sales. If we are in a modern world filled with overwhelmed and distracted people? They are going to gravitate to those who authentically connect them to what they want and need (brand built on relationships).

Secondly, we have to ask why we just don’t bring a GUN to the knife fight? If we can’t win this thing doing the same stuff as everyone else? Then how CAN we win?

Good question.

A Handy Checklist To Help

  • Am I spending too much time feeling instead of planning and doing?

  • Have I been really honest about where I need to improve?

  • Have I done everything I can to make my product appealing?

  • Is the writing really strong enough? Have I had enough good feedback to know? (Btw, ten members of a critique group and a handful of reviews might not be giving you the accurate picture you need).

  • If I am querying, do I have a good pitch? Am I shooting myself in the foot because my idea is not solid? Do I have enough feedback/information to repair it on my own?

  • Do I have enough books for sale? Am I resting too much on too little?

  • Am I too slow at plotting?

  • Am I marketing the same way as everyone else? Am I really being fresh or am I bringing a knife to a knife fight?

  • Do I have a brand? Really? Is my name alone a bankable asset?

  • What can I do differently that others are not?

  • Am I spending time in the right ways or even in the correct places?

I know some of this sounds “No, duh, Kristen” but really it isn’t. I edit SO many works where the prose is beautiful, but there is no plot or a weak plot. Or the story is all over. Or it needs some serious cutting. Or the author is new and has crammed what should be a five-book series into one book.

Same in marketing. A lot of big problems can be repaired with simple solutions.

So to get that mojo back, distract right brain with some free candy and sit down with left brain for an adult conversation. Then take heart that sales (real sales) is not the stuff turning people off. It is OKAY to sell your book.

Finally? We DO NOT have to play by the rules we are handed. Stop letting Goliath pick the battle plan!

Yes, I Brought a “Different” Battle Plan

To take this beyond the cheerleading for some practical stuff I am going to tell you about what I have coming up to specifically help you. If you’re cool with my pom-pom waving? Thanks for coming by for just the blog ((BEAR HUG)). See you in the comments😉 .

But for those who need a little more…

Kristen’s Battle Plan

I’m a solutions person and so I’m here to help.

We posited a lot of nagging questions Monday, so I put together ways to answer each of these nagging doubts. For those who follow my blog you know I NEVER do this, but time is of the essence. I’m not going to be able to space classes out like usual so I want to tell you about them now.

My tech guy is going to be taking vacation (slacker) so I won’t be able to offer classes in June and so we are going to barrel through this together and I am offering some seriously awesome stuff to help get your mojo back and get you cooking again!

And most of this costs less than dinner at Chili’s.

#1 Is my writing any good?

Good question.

The first five pages of any book are the best selling tool we have aside from the cover. We get a cool cover, it catches attention and then what is a reader going to do next? Look at sample pages. This is where we hook ’em or ‘lose ’em.

Yesterday, I talked about the question we all have of “Gee, am I any good? Is it that my writing sucks?”

Hard to know, but a good way is to get a pro like me who will be brutally honest with your work. I’m offering my First Five Pages class Saturday, May 14th 3:30-5:30 P.M. EST but I’m sweetening the deal.

Come on, the basic class is $40 and you get TWO HOURS with ME😀 .

Anyone who signs up gets double pages for that level.

Pay for the platinum that offers 20 pages and you get 40. Hey, summer is coming and Spawn will be home from school so take advantage while you can. I now have a PA who can help me make sure edits are returned within 15 business days from the time they are turned in and I seriously have NO idea when my schedule will let up next to do something like this.

I have only done it once before and that was almost a year ago.

Not only do you get the class where I’m going to go over dos and don’ts of hooking a reader (and the recording for free), I’m also offering a way to see if your stuff really is good (and you are imagining things) or maybe it needs more work.

I will give detailed content feedback on your pages. Tell you what to fix and how.

Conversely, if I am all “Yes, and angels where singing while I read!” you know maybe marketing or sales is the problem and you will stop over-editing your stuff.

I’ve also been known to pass that awesome work on to agent friends who love that I do some of the heavy lifting.

#2 Is my plot flawed?

If your plot seems like it is meh or it is falling apart? Take my antagonist class Bullies and Baddies Saturday, May 7th 3:00-5:00 P.M. EST. This is going to answer the BIG questions and the Basic class is $50 for TWO HOURS.

No antagonist? No plot. Weak antagonist? Weak plot.

This class will help make you a master plotter, meaning you can write leaner, meaner faster and cleaner and we all know that compounded sales (more books) is where we start making a good living.

#3 Does my idea stink? HOW is my plot flawed?

I am also rerunning my log-line class Your Story in a Sentence on Friday, May 6th 7:00-8:30 EST and the first ten signups are guaranteed to have their log-line shredded in class. We should be able to tell others (an agent/readers) what our story is about in ONE sentence. If we can’t? Probably a problem. I love this class because it is the best way to diagnose a major problem. This class is only $35.

#4 Is my sales plan (or lack of one) hurting me? Should I do a newsletter?

If you are fairly sure of your product and want other answers, then I highly recommend THIS SATURDAY’S class (3:00-5:00 P.M. EST)  Making Money with FREE. I am team-teaching with Jack Patterson who has sold over 150,000 books in less than four years.

We are going to talk about when and how and where to use free and address why sales might be going nowhere. Also, Jack is a master at the effective newsletter which is largely why I asked him to join me and as always, the recording is FREE.

#5 Do I have a brand? How can I build one?

I have a Branding for Authors class Monday, May 16 7:00-9:00 P.M. EST to help you learn how your name alone can drive sales. Again, only $35. Spend more time writing and less time marketing. This class is all about doing more with less. As always the recording it automatically included.


Thanks for spending time with me and letting me share that and now I love hearing from YOU! Where have you been stuck? Have you been hiding under the covers instead of focusing on a plan? Have you had no idea where to start? Do you think the vastness of the internet is making writers even MORE neurotic?

I love hearing from you!

To prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

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How to Make Boring Story Parts Exciting

Golden Goose

Image by DonkeyHotey/Flickr CC

This is another guest post by blogger and copywriter Alex Limberg. If you have followed my blog in the last couple of months, you have probably come across him, namely because the Stockholm’s Syndrome sets in faster when you drug the candy😀 .

Once again, I’m going to gently nudge you into the direction of his free ebook about “44 Key Questions” to test your story; it will help you make your scenes tight and compelling and detect any story problem you might have. This time, Alex is showing us a very interesting recipe to keep every single part of your story interesting. Take it away, Alex!


Uh-oh! It’s showdown time.

In your heart-stopping thriller piece, Tinky the milkman has just found out who poisoned Lady Chatterbee’s canary. Now he is driving to the ash grove for the faceoff in the old mill.

Your scene before and your scene after are sweat-inducing, ear-wringing, eye-popping pieces that keep your audience glued to the page.

But this little scene in between, when Tinky is quietly sitting in his car, motor humming and wheels turning… well, there is just absolutely nothing happening. It’s dull. Sleep-inducing. It would make a dog with rabies put on his pyjamas.

Let’s say you still want it in there. You need a connection piece, you want to slow down the pace a little to ramp it up more effectively later on. Maybe you even want to weave in a bit of backstory, so we better understand where Tinky is coming from.

But how can you do it in a way that doesn’t completely choke off any excitement in your reader?

How do you make a scene that is naturally not very exciting interesting in its own way?

This post will give you a practical roadmap for how to make the in-between sexy. Also, because I know long-winding and unmotivated story parts are often hard to detect for the writer himself, you can here download a free goodie to check your story for superfluous parts and any other imaginable weakness (it uses test questions).

This is how to keep your story fresh and exciting in every scene:

1. If You Can, Trash It

Your first choice should always be to get rid of any in-betweens that don’t advance your plot. To show your protagonist getting out of bed, showering and preparing her breakfast cereals would slow your story down ridiculously, destroy its rhythm and bore the boots off your readers.

There is a storytelling rule that says: “Get into the scene at the latest possible moment and out at the earliest possible moment.” You can observe this rule in meticulous action in screenplays and movies.

Filmmakers in particular can’t afford to bore their audience for even one second. With the ultra-short attention span of today’s music video culture, viewers will just cold-bloodedly switch channels.

However, sometimes you will have your very own reasons to show an additional scene: You may want to show your character in a different light, display her personality or habits or slow down the rhythm on purpose. Maybe you want to give your reader a feeling for passage of time or show social surroundings, working space or landscape. There are a million possible motives.

So should you decide to hang on to your scene, here are a couple of helpful techniques to keep your audience hooked.

Garbage Can

2. Introduce Personality: Make It about Character

Instead of worrying how to fill those pages, see them as an awesome opportunity to breathe more life into your characters!

Look at it this way: In most scenes, your plot carries the burden to advance your story.

But now, in your little in-between scene, your character has a chance to fully take the stage and showcase a brand new side of herself. If the story is about her professional life, make that scene about her private life; if the story is about her bright side, make that scene about her dark side – or the other way around.

You might also use the scene to introduce new relationships we don’t know about yet. New relationships can give a deeper glimpse into your character’s personality and show her in a different light.

Each of us human beings is a complete drama on his own. We are also utterly entertaining in our own ways… Use your pages so your reader gets to know your characters better and your entire work will profit!

3. Introduce Action: Make It about Drama

Better yet, when you get several of us together, the drama is exponentiated. So you could involve several characters in your scene and use it for a mini-plot, a play within the play.

Your mini-plot doesn’t have to be connected to the main plot, nor does it have to be about some big and important theme. Depending on your genre, it could be everyday drama and as mundane as a girl forgetting her handbag on the bus.

The overarching plot plays from beginning to end of the entire novel. In turn, your mini-plot could play from beginning to end of the scene, with a similar structure; for example:

  1. Introduction
  2. Problem arises
  3. First attempt at solution
  4. New twist and problem even worsens; Climax
  5. Problem gets solved; Happy ending

If you want the complete ballad of the forgotten handbag, how about this: Girl cheerfully rides on a bus, thinking of happy days (introduction); while she is waiting for her connecting bus, she realizes she has forgotten her handbag (problem arises); she enters the first bus again, only to discover the bag isn’t there anymore (attempt at solution, problem worsens in climax); she asks the driver in desperation and learns that somebody has found the bag and taken it to a lost property office (problem solved); happily she goes to pick it up (happy end).

Of course, you can also let a character play through the whole sequence solely in his mind. For example, let him worry about horrible outcomes of the main plot. At that point, he won’t even have to interact with anybody to create drama; he doesn’t even have to move or to do anything. Just let a worst-case scenario play out in his head.

If you are bored, just make things more difficult for your characters: A nightly walk through the park is a lot more suspenseful if you are not sure if somebody is following you. If nothing else helps, you can always fall back on conflict to spice up your tale.

Make sure your mini-plot fits the kind of story you are telling and doesn’t overwhelm your main plot. A comedy with the mini-plot of a mad axe murderer can be done, but you have to make sure to hit the right note…

4. Introduce Questions: Make It about Suspense

Suspense is always about questions: Who is the murderer? Will Godzilla eat the city? What secret does Martin hide from Sharon?

Your readers will never get bored as long as there are nagging questions on their minds.

Question Garden

Image by Dennis Brekke/Flickr CC

In your in-between scene, you have two choices to raise a question.

Option one: You could spin a question of the overall plot further. For example, letting your character contemplate if Craig can even be the murderer, because he was on vacation the entire time; letting your readers know that Godzilla has just eaten another city block; hinting at that breathtaking secret of Martin’s.

Option two: Your mini-plot could create suspense by raising a question on its own. In the example above, it would be the question: Will the girl ever get her handbag back?

In the end, dealing with in-between sections is about giving your scenes a life of their own. This, of course, is something you should always do in any scene, so it’s excellent practice.

You are a storyteller, and if you want to be a really good one, know that not only the raisin parts of your story are worth telling. Any part of your story should be worth writing well and making it at least a little bit interesting.

And if you do take the effort to polish every part of your story, it will feel continuous and complete and shine on like a crazy diamond. Your story will engage your reader continuously, draw her in deeply and take her on a rollercoaster ride she will never be able to forget.

Photo, Alex Limberg

Alex Limberg is blogging on ‘Ride the Pen’ to help you boost your fiction writing. His blog dissects famous authors (works, not bodies). Check how tight your scenes are and much more with his free ebook “44 Key Questions” to test your story. Shakespeare is jealous. Alex has worked as a copywriter and lived in Vienna, Los Angeles, Madrid and Hamburg.

Thanks, Alex!

Kristen here again.

Now let’s hear it from you: What do you usually do with a connection scene? What happens in your story if nothing happens? Do you sometimes let dull story parts slide? Do you proceed to tell people the cookiemonster ate your exciting version? Wouldn’t it be a lot easier if all of our scenes could be as dull as watching water condense?

Remember that comments for guests get double love from me for my contest!

I love hearing from you!

To prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Upcoming Classes!

Back by popular demand! Bullies & Baddies—Understanding the Antagonist

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Beyond craft and to the business of our business?

How and WHY are we using FREE!?

Making Money with FREE! As a bonus for this class, my friend Jack Patterson who’s so far sold over 150,000 books to come and teach us how to ROCK the newsletter. This is in excess of two hours of training and the recording (as always) comes with purchase.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

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Can’t Keep Up? 7 Brilliant Ways To Finish Your Story

Image via Flickr Creative Commons courtesy of Pedro Travassos

Image via Flickr Creative Commons courtesy of Pedro Travassos

Today we have a special treat from Dr John Yeoman, PhD Creative Writing. He’s going to give us some ways to tackle one of the biggest problems plaguing writers—the inability to finish what we start.

*gets popcorn*

Take it away, John!


Do you live in a world of unfinished stories? Across the year, you’ve jotted scraps here and there, stuck an opening scene beneath a flowerpot, a closing line in a shopping list and a great cameo incident… well, you’ve forgotten where it is now but it was awesome.

Join the Club of Interrupted Scribes

Image via Drew Coffman courtesy of Flickr Creative Commons

Image via Drew Coffman courtesy of Flickr Creative Commons

You’re not alone.

We all know what happened when Coleridge was interrupted, when finishing Kubla Khan, by ‘a person from Porlock’. All that remains of his epic is an unfinished scrap.

More fragments, abandoned by great authors, have been found – centuries later – in laundry baskets, croquet boxes and golf bags than you’d believe. Or so Prof. K. K. Ruthven tells us in Faking Literature (2001). Maybe Shakespeare’s lost play Cardenio will one day be discovered beneath Donald Trump’s hair?

Improbable, yes. But so is Donald Trump.

Lost bits, found by chance, are the history of literature.

Joyce’s Ulysses consists merely of out-takes from other people’s work that he salvaged from the jakes of Dublin pubs. (Read Ulysses and see if you don’t agree.)

Seriously, have you written a dozen fine stories – almost ready to go – that you haven’t quite finished?

Once, that was my fate too. Bits lay everywhere, forlorn. My name was not Homer so I couldn’t rely on future savants piecing them together to create The Iliad.

Do you share my pain? If so, let me share with you my remedy. In fact, I have seven remedies.

Yeoman’s Seven Tested Ways To Get A Story Finished

ONE—Create your own scene hangers.

Image courtesy of Ed Dunens via Flickr Creative Commons

Image courtesy of Ed Dunens via Flickr Creative Commons

You know what scene hangers are – and page hangers, chapter hangers and book hangers. (They’re the last scenes in a novel written to cue a sequel.) Hangers are artful lines, scattered here and there, that tease the reader to read on.

But why waste those magic words upon the reader? Write them for yourself.

Take a notepad with several blank pages. Scribble, at the bottom of each page:

‘Little did I know that…’

‘But her wish was not to be granted,’

‘There was a shadow behind the curtain. And it moved.’

‘What would happen now? Tomorrow, he knew, was not going to be an easy day.’

And so on.

Don’t you just want to finish that story? Now it’s easy. Go back and fill in the spaces. Delete those clichéd lines. And, lo, you have a story.

TWO—Devise your own Scrivener program.

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What’s Scrivener?

If you have to ask, you’re new to story telling. It’s a wondrous program that puts everything you need to complete a story in one convenient place on your computer screen.

Imagine a corkboard on your wall. In one corner, you’ve pinned character descriptions. In another, scene settings. Somewhere else you’ve stuck pictures, plot outlines, dramatic incidents, crumbs of dialogue… Plus links to web resources (research), videos and even music.

Some people do like to play music while they write, I’m told. Maybe Mahler for prose poetry. Rap for crime/suspense. It inspires terse. Jerky. Sentence fragments.

Now imagine that corkboard on your computer. Here’s the link to Scrivener (and, no, I don’t get a commission). Once learnt, it’s wonderful.

Problem is, Scrivener takes time to learn. Its Help manual is too technical for newbies and its built-in word processing program is, compared to Word, primitive.

Solution? Build your own Scrivener using the ‘sticky notes’ utility that may be on your computer right now.

My Windows 8 program lets me put up to 35 sticky notes on my desktop in a choice of six colours. I’ve assigned Green for settings, Pink for characters, Yellow for plot outlines, Blue for web links, and so forth. I can move them around the screen as I wish, to compile a story.

Each of my sticky notes will hold up to 6000 words. Potentially, that’s three whole novels in one place.

Graphics? You can’t put those in sticky notes. (At least, I can’t.) So do a montage of the pictures you need – say, of your key characters and scene settings – and make that montage your screen wallpaper. Every time you turn on the computer, you’ll be hurled into your novel – graphically.

Who needs Scrivener?

THREE—Try the ‘bricolage’ technique.

Image via Flickr Creative Commons courtesy of Linda Eng

Image via Flickr Creative Commons courtesy of Linda Eng

‘Bricolage’ means a jumble of unrelated things, as in a patchwork quilt. Well, that’s what we’ve got already, haven’t we? Scraps of stories. So how can bricolage help us finish those stories?

Stop scribbling on paper. (Those little bits get lost.) Start writing on file cards.

Why? Cards are durable. You can keep them in your handbag or back pocket, ready to hand for whenever an idea strikes you. As soon as they bulge out of your pocket, toss them on the carpet and play solitaire.

You’ll see a plot take shape before your eyes. All you need do now is write other cards to fill in the gaps.

Just be sure to collate your card pack in the desired order – and hide the pack – before your spouse or other tidy person bustles in to sweep the carpet.

BTW: This idea works. I wrote one of my novels that way. But I had to lock my study door lest my wife fuss in with a broom.

FOUR—Write the END first.

Original Image via Flickr Creative Commons, courtesy of Anurag Agnihotri

Original Image via Flickr Creative Commons, courtesy of Anurag Agnihotri

 This is a variation on the ‘scene hanger’ gambit.

Your closing and opening scenes should be the most powerful in your story, right? The closure sends your reader away happy, intent on buying your next book. The opener gets them, agreably, into the story itself.

So devise a great closing line. Expand it into a paragraph, then a scene. Then write the first paragraph of the story so that, in some way, it reflects the last one.

Instantly, you have a ‘book end’ effect. The story acquires an inner sense of unity. It’s a perceived ‘whole’, synthetic or not.

Take a look at the short stories you admire most. I wager, most of them will echo – in some way – elements of their closing theme in the first paragraph.

Those elements are ‘book ends’.

It’s a snap to finish a story when you know, at the very start, where it’s heading to and coming from.

FIVE—Dictate your story.

Image via Flikr Creative Commons courtesy of Zoetnet.

Image via Flikr Creative Commons courtesy of Zoetnet.

If you’re like me, you pen your first draft on file cards then type it laboriously into Word. That doubles your workload. Why not dictate your draft, from notes, straight into a voice recognition system? Then tidy it up?

You can lie back in your favourite chair with a glass of elderflower lemonade and bark to your willing slave: “Begin!”

I confess I’ve never mastered voice recognition. But I do know that a member of my story coaching program, Writers’ Village Academy, uses Dragon to create her stories. And very good they are.

I also know that Erle Stanley Gardner put out 66,000 words a week, and kept several secretaries on the go, by using a Dictaphone. And the prolific UK author Barbara Cartland would ‘write’ as many as five novels simultaneously by lying in her bath and dictating to her secretary. A willing slave.

Well, we can always dream…

SIX—Use a software program.

"Assistant" not included.

“Assistant” not included.

You’ll find a wealth of clever software programs on the web, many of them free, that will help you organize your work, brainstorm or mind-map. Making every component of a story visual is one step towards finishing the story.

It’s no longer an idea in your head. It’s an object. You can play games with it.

You’ll find a lot of useful programs for writers here. (But please do come back.)

The Top 55 Apps for Writers in 2016

At a pinch, you could even use Excel. Or, if you like a challenge, the internal hyperlink utility in Word. For example, you can write ‘Jim goes to the farm‘ then hyperlink ‘Jim’ and ‘farm’ to their character and setting descriptions elsewhere in the same file (or, if you really like a challenge, on the web).

The problem is, I’ve found, the more you play with software the more you play. And the darn story never does get done.

Keep it simple.

SEVEN—Don’t finish the story at all.

Screen Shot 2013-03-20 at 9.14.12 AM

You wrote those scraps for a reason. Each had its own merits. Could any one of them yield you a flash fiction story if you tidied it up, added a start and finish, and wove in a structure?

Some of the best flash fiction stories have grown out of a simple punchline, anecdote or dialogue snippet.

Just remember the Golden Rule: even a flash fiction story needs structure.

You can read The Ultimate Guide to Writing Very Short Stories here. (But please come back.)

So you’re still haunted by bits of stories (or a bit of a story) floating around your head or home? No problem. Here is your Bonus Tip #8:

Don’t even bother to write them down.

One sign of born story tellers, like us, is that we live in our minds. We tell stories for ourselves. It’s not imperative that anybody else overhears our thoughts, or even buys our stories. If we create them for our own fun alone there’s no compulsion to finish them. Is there?

Worth a thought…

Well, I had intended to write a compelling last line for this post, to finish it conclusively, but on reflection there’s no point. I’ve had my fun.

What about you?

How do you finish the work you’ve started? What tips can you share with other writers? Share them here. And have fun!

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Dr John Yeoman, PhD Creative Writing, is a top-rated Amazon novelist. He judges the Writers’ Village story competition and is a tutor in creative writing at a UK university. He has been a successful commercial author for 42 years. You can find a wealth of ideas for writing stories that succeed in his free 14-part course at Writers’ Village.

Other helpful links:



The Top 55 Apps for Writers in 2016

The Ultimate Guide to Writing Very Short Stories

Thank you, John for taking the time to help us out! Remember that comments for guests count double in my monthly contest so tell us about your unfinished bits of genius. Did you ever find a way to bring them to fruition? How did you do it? Did you use one of John’s suggested techniques or something else? Did you find an AH-HA moment today?

I LOVE hearing from you guys!

To prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

Upcoming Classes!

Back by popular demand! Bullies & Baddies—Understanding the Antagonist

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Beyond craft and to the business of our business?

How and WHY are we using FREE!?

Making Money with FREE! As a bonus for this class, my friend Jack Patterson who’s so far sold over 150,000 books to come and teach us how to ROCK the newsletter. This is in excess of two hours of training and the recording (as always) comes with purchase.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

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Three Ways To Add the Sizzle to Fiction That’s Fizzled

Original image via Flickr Creative Commons courtesy of Sodanie Chea

Original image via Flickr Creative Commons courtesy of Sodanie Chea

I read a TON of fiction no only for pleasure, but for work. I’ve been blessed to help countless writers diagnose what’s going wrong in their fiction. The good news is that Occam’s Razor applies even to fiction that is fizzling…meaning sometimes the simplest answer is the correct one.

Often we think we need to invent a story never told, or create some mind-blowing twist-ending never before witnessed. But, while those are cool things to strive for, they aren’t necessary and can even backfire.

Truth is, there are only so many plots and if we get too weird, then readers have no basis for comparison and it’s such a mental jump that the story won’t resonate. I use my blue steak example.

Steak is wonderful and there are countless creative ways to prepare it, but if we get too weird for the sake of being different, it will make the reader lose her appetite.

BLUE STEAK. But look how CLEVER it is! Really, it's YUMMY.

BLUE STEAK. But look how CLEVER it is! Really, it’s YUMMY.

Twist-endings can have the same effect. Recently, I read a thriller by a mega-author and the book had me positively entranced. The author had created one of the most frightening killers I’d ever seen. I am an avid fan of Discovery ID and read countless true crime works and probably own every profiling book out there. To create a killer that rattled me? Pretty big deal.

So I am inhaling this book and then the ending?

I would have tossed the book across the room, except I was listening to it on my phone and really didn’t want to buy a new phone. The author actually would have had a way better ending had he not tried to be clever. I wasn’t buying the twist and it ticked me off more than a little.

When I think of some of my favorite fiction, I think of what they do well. I dog-ear and color my books. I actively study what writers do well and when a story goes sideways, I go back and try to diagnose what went wrong where so I can learn (and pass this on to you guys).

Thus, today I want to share three simple things you can check for if you have a plot that just seems to be flatter than a week-old Coke.

There MUST Be an Active Goal

Whenever I teach my log-line class, this is one of the things I am looking for when a writer is describing his work. Getting a writer to articulate what her story is about in ONE sentence is highly useful, especially when diagnosing a problem. One of my all-time favorite plotting books is Story Engineering by Larry Brooks. Brooks breaks plots into three elements.

In Act One the protagonist is usually in the dark. Something life-altering has happened but the protagonist is kind of swinging blindly or avoiding conflict altogether (Running). Act Two, the protagonist becomes aware there is a problem and begins pushing back (Warrior). Then we have the false victory and darkest moment and then the protagonist undergoes a transformation.

Act Three is when the protagonist transforms. Anyone else would have said, “Screw it” and gone home, but the protagonist presses on to solve the core story problem (Hero).

Often when I see log-lines that involve passive goals like “avoid” or “evade” or “hide” that is only part of the story. There is an incomplete plot. No protagonist can rise to become a hero by avoidance. Any plot that simply involves a character trying to stay away from something is only partway there.

While it is completely okay to begin with a passive goal, the story cannot remain there.

The protagonist must face the life-altering force (antagonist) in order to rise to become a hero. Even in literary fiction, the protagonist must face the existential enemy and come out on top.

For instance, in The Road the enemy is man’s animal nature. When faced with imminent death which will triumph? Humanity or baseness? If the Man and Boy reach the ocean by snacking on other humans, they fail.

Unlike a genre fiction, there is no Big Boss Battle with a terrorist organization, a mad scientist, a serial killer or monster. And yes, in literary fiction the antagonist can be more of an intangible, but that doesn’t mean there is no showdown. There has to be or there is no transformation/triumph and transformation/triumph is the entire point of fiction.


Image via Dupo-x-y courtesy of Flickr Creative Commons.

Image via Dupo-x-y courtesy of Flickr Creative Commons.

What will happen if your protagonist fails? The bigger the stakes and the consequences, the better the story. This is true in life and more so in fiction (since fiction is the bouillon of life).

Case in Point

I’m a huge fan of horror. When the remake of Poltergeist came out I couldn’t wait for it to come to video (since I prefer watching movies at home). What really surprised me was that Poltergeist was such a cool story to remake and yet? The movie got terrible reviews. I didn’t read them because I didn’t want to be biased, but two stars?


So I watched the movie and yeah…it sucked. I wasn’t quite certain why so I rented the original Poltergeist to compare. Maybe I was just being biased?


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The problem with the second Poltergeist had to do with the stakes and the consequences. See, in the original, the Freeling family is living the American Dream. They have an amazing house in a new tract home development, a development that offered many luxuries to a more working class section of society.

Steve Freeling is passionate about his development and his enthusiasm shows in his sales numbers. In fact, his bosses are SO impressed that he is offered a prime spot in the next phase of building, on a hill overlooking the development where he currently resides.

Diane Freeling is a stay-at-home mom with fantastic kids and life is not only good, it is simply getting better and better.

Until the poltergeists start disrupting their lives.

The story is so disturbing simply because this is a really likable family living a dream that becomes a nightmare. When they find out their home is built on a cemetery and no one bothered moving the bodies, it is a profound violation.

Contrast this with the new-and-not-so-improved remake.

The Griffin family isn’t living a dream at all. Eric Griffin was laid off. He’s desperate and erratic. They didn’t buy a dream home, they bought the only house they could afford because they’re broke and all their credit cards are maxed out. Eric and Amy (unlike the Freelings) are already teetering on divorce in the beginning of the story.

Thus, what the poltergeists disrupt was already cracked and failing anyway. Since there was no ideal marriage, perfect family and American Dream on the line?


To find out the crappy house you moved into only because you could afford it is built on an old cemetery is not nearly as disruptive as realizing all your hopes, dreams and future are tainted.

Plot Stakes and Personal Stakes Are Bound Together

Also remember that there are two lines of stakes—plot and character. Both act as cogs, one turning the other. The protagonist should be arcing and that personal arc is critical for confronting the problem and winning.

In Winter’s Bone there is the land that is at stake, but Rhee is also risking her personal identity. In the beginning, she is loyal to the patriarchal family structure. She keeps her head down and avoids confrontation. But the plot problem puts her in the crosshairs of choosing the larger family structure with the nuclear family. She must defy the unwritten laws of the hillbilly culture in order to save her mother and siblings.

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She is not only gambling her own life to find what happened to her father, she is risking the lives of her own immediate family. Her very self-identity and where she fits is on the line.


Stakes and consequences are ultimately tethered to urgency. In genre fiction, this is a bit more straight-forward. In The Black Echo Harry Bosch must uncover who killed tunnel rat and Vietnam buddy Meadows before the second heist is completed and the killers disappear forever.

In Winter’s Bone, Ree Dolly must find proof her father is dead before the bondsman takes the family land and renders them all homeless.

Even if the antagonist is not so flesh-and-blood (I.e. addiction) there needs to be some kind of a ticking clock. The protagonist doesn’t just have forever to get sober. There is some outside pressure that gives a timeline and if the protagonist doesn’t meet the timeline, she fails.

The shorter the timeline, the greater the tension. If loan sharks tell you you have the next ten years to come up with $10,000 that sucks, but is doable. But what if they give you three days?

Combine the Three for MAX Effect

Image courtesy of Iwan Gabovich via Flickr Creative Commons.

Image courtesy of Iwan Gabovich via Flickr Creative Commons.

Notice how all three of these elements dovetail into one another. In order to have stakes or a timeline, there has to be an ACTIVE goal. Then once you find that active goal, make the stakes as high as you can…then try harder. Remember that risk and reward are joined at the hip.

The more the reader is aware of what is at stake, the tighter we can wind the tension. Remember that fiction is the path of greatest resistance.

If the reader knows that Mount Doom is the destination and that Middle Earth will be plunged into darkness and despair if the Ring of Power is not destroyed…then every misstep, every mistake, every setback is enough to shred our nerves.

Additionally when you (the writer) are aware of the ultimate goal and the stakes and consequences, then it is far easier for you to generate dramatic tension instead of simply inserting bad situations.

Go over your plot and if it isn’t where you want it to be, try using these three elements as a checklist. Is the goal active? Do you only have a partially formed plot? Are the stakes high enough? Could they be bigger? Can you up the timeline and make the protagonist (and the reader) sweat?

I LOVE hearing from you guys!

To prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

Upcoming Classes!

Back by popular demand! Bullies & Baddies—Understanding the Antagonist

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Beyond craft and to the business of our business?

How and WHY are we using FREE!?

Making Money with FREE! As a bonus for this class, my friend Jack Patterson who’s so far sold over 150,000 books to come and teach us how to ROCK the newsletter. This is in excess of two hours of training and the recording (as always) comes with purchase.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

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