Posts Tagged author platform

5 Ways Authors Abuse Their Facebook Profile Privileges

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Today, the fantabulous WANA International Instructor, Lisa Hall-Wilson is here to share to sage advice about Facebook. She knows ALL things about Facebook, which is why she not only teaches for WANA, but she manages our WANA International fan page. We don’t need to pay to promote and Lisa gets MAD traction on our fan page, so she is THE GAL to listen to in these matters.

Also, I have been a victim of many of these “marketing strategies” and they make me see RED. We know you guys are trying hard to be responsible professionals and there is a LOT of bad advice floating around out there. We have all oopsed, so don’t worry. But Lisa is here to set you straight and tell you the WANA Way…which works, btw ;).

Take it away, Lisa!

Lisa Hall-Wilson

Lisa Hall-Wilson

I feel a bit like the soup nazi with this post – no Facebook for you! But some people seriously need a time out. It’s promote promote promote all the time in a one-channel informercial. Hands up – have you been a victim of these people?

I wrote this post for Jane Friedman on 5 reasons why you should use your Facebook Profile (not a Page) to build platform. What I need to make clear is that with freedom comes responsibility. There are key rules about Facebook etiquette that many are either unaware of or ignore.

Stop!

Using your Profile instead of a Page to build platform gives you the ability to spam people in a way Pages cannot. Pages cannot join groups or group conversations. Pages can’t comment on or post a Profile, they can’t send private messages to Profiles. Pages can’t force-add people to events. The list goes on. Just because you can, because Facebook doesn’t explicitly say it’s against the rules – doesn’t mean it’s not icky, annoying and spam

1. Do not post your own content on another’s Profile wall (timeline).

This is a pretty personal one cause this recently happened to me. First, if you goof on this one, apologize, remove the post and consider it a lesson learned. Don’t argue. This is considered personal space. Anything posted on my timeline is seen as endorsed by me. It’s akin to going to a friend’s jewelry party and bringing along samples to your own soap business and handing them out uninvited.

Great way to never get asked back.

If people are posting their content on your wall often, you can decide who can post on your timeline if necessary. I know some Indie authors who have been forced to do this because the spam is so bad.

2. Do Not Tag People in Unrelated Status Updates or Photos

What do I mean by unrelated? If I quote another blogger or author in a blog post, I might tag them. If they inspired that blog post, I might tag them. But I might not. And I’m not going to do it more than once or twice a year. If you’re just doing it to get noticed it’s considered spam.

For the love of cookie sprinkles….STOP.

I strongly recommend you turn on approvals for all tags. People can tag you in a photo or status update, this requires you to approve those before they show up on your timeline – because people use this to spam your friends but your friends might not realize you were spammed, which makes life seriously awk-ward.

3. Do not bomb conversations with blog links.

I see this all the time. Do not find a lively conversation thread and drop a link to your blog there. That hit and run tactic is super annoying and is spam. If you are an active participant in the conversation and you have a blog post that directly relates to the topic at hand, go ahead and share that link in the spirit of no-reciprocation-expected.

You’re sharing this because it adds value – no strings attached. Dropping a link into the conversation you’re not a part of is spam regardless of whether the post could remotely be relevant.

4. Do not create a group and force-add 2000 people.

Facebook will let you invite a ridiculous amount of people to an event or group. I get event invites all the time. Those can be annoying, but what’s worse is being force-added to a group that’s a 24/7 spam channel! You can go ahead and create a group where two or three people post links to their blogs and courses if you want to – but let people opt into that. I had to remove myself twice from the same group and finally clicked the box that says do not allow myself to be added again.

5.  Any story can be seen by friends and seen as an endorsement.

When you click like, comment or share something, you create a ‘story’ within the Facebook environment. When you share an update or link, it’s seen as an endorsement unless you add an editorial comment stating otherwise. However, what many people using their Profiles to build platform don’t realize is that your likes and comments can be shown to friends, and friends of friends depending. You can’t filter that.

You’re following an erotica author friend because you wanted to support her, even though you write children’s fiction. She posts an alluring pic of a near-naked man and you liked the pic – for whatever reason. You might not have liked the pic or the man, but wanted to support the author say.

Doesn’t matter.

At best Facebook could show that story (that you liked that content) to friends FB believes have similar interests. You have no control whether that shows up in someone’s news feed or their ticker or at all.

Something else to consider is that you can’t opt out of sponsored stories. Sometimes Facebook will recommend Pages to users and they will use your name and profile pic (all public content) by way of public endorsement to your friends. Someone can purchase a sponsored story ad and your face and name could be used to promote that Page.

We can complain all we want, that’s the price of admission. If you are using your Profile to build platform keep this in mind! I can’t stress this enough. Every action you take can spread a lot further than you intend. If you wouldn’t say it to your mother in her living room, don’t say it (or like it) on Facebook.

In the spirit of helping others share my Facebook happy, I started a group for writers who want to learn how to use Facebook the WANA way, not spam people, and build a healthy community or tribe. It’s a closed group so there’s a measure of privacy, but it means you’ll have to request to join. *psst – I’ll approve you.** I’ll post about updates and changes, and answer questions (within reason), but I really want this to be a safe place to ask questions and share experiences as well. Abusers will be removed!! :D

What annoying Facebook marketing tactics have you been the victim of? Share in the spirit of helping not shaming.

On Saturday, November 23, I’m teaching a webinar on Using A Facebook Profile To Build Platform. The cost is only $45, and we’ll look at how to set your privacy settings, friend lists, target posts, create a content strategy, how to brand yourself visually, best posting practices, and more. If you can’t make it sign up anyway. The webinar will be recorded and sent to all registrants.

I’m also offering this class as part of a very special WANA 2Fer. Marcy Kennedy is running her A Crash Course to Using Google+ to Build Your Author Platform the same day and we’re offering a discounted rate of $20 off for people who sign up for both. Click here to register for the 2Fer!

About Lisa Hall-Wilson

Lisa has been using Facebook since 2007, and has been a paid administrator, content creator, and consultant for more than three years. She manages Pages for non-profits and small businesses in Canada and the United States (including the MYWANA Facebook Page). She’s an award-winning freelance journalist, syndicated columnist, and fantasy author. You can find her hanging out on her Facebook profile.

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59 Comments

Frankenfriends & Zombie Tweets–Writers, Social Media and the Undead

It writes the words or is gets the hose....

It writes the words or is gets the hose….

Writers are funny when it comes to social media. Okay, we are funny when it comes to more than social media. Face it, if you had a normal childhood, you likely never grew up to become a writer. Likely you aren’t rich either, because then you could have afforded therapy.

So if you are a writer, you probably are at least tangentially insane and too cheap to pay for an fancy shrink. It is why we write, right? And this is all well and good, because I think sane people write lousy books anyway, but crazy has advantages and disadvantages. Crazy makes for killer books, but it tends to also lend itself to extreme thinking.

Writers are really bad about all or nothing, even in social media. Either we are on the verge of resorting to adult diapers because we can’t pry away from Twitter, or we hiss and scurry for safety in the shadows when anyone mentions social media.

Writing is a Killer

Writers who are successful have to learn two things. First, we need to learn balance. I still struggle with this. The writer who is going to be here for the long-haul to reap success is the one who gets sleep, exercises and eats more than Skittles chased with Red Bull.

Yeah, learned that one the hard way. 

Also, we must learn to balance when to have that pit bull focus, and when to ease back on the throttle and remember we have other responsibilities…like basic hygiene, finishing books and social media.

I would love to say that writers didn’t need to do social media, but I already lie about my height and my age and too many lies is just beggin’ for bad juju. So we know we need to participate in social media, and build a platform and write books and floss every day, and it gets overwhelming, and so we resort back to that all or nothing stuff, and disappear.

Totally True Brief Story About Writers & the Undead

I get that writers already struggle with being mistaken for one of the undead (refer to picture above taken before Starbucks, as you can tell).  In fact, I believe we writers are the cause of all these stories. Seriously.

Werewolves

Legend has it that a monk (early writer) on deadline chained himself to a wall to finish his edits, because he was getting sidetracked with the new social craze…sending carrier pigeons (early version of Twitter). So he had this new chapter of the Bible due or he was totally going to burn for eternity (and you thought revisions were hard on YOU) and so yeah, he chained himself to the wall with nothing but a quill and paper.

When the other monks wanted to play beer pong (what else do you think they invented beer for?), they couldn’t find him. When they went to check on him, they saw he’d turned into this horrible beast with fangs, and there was this full moon. Naturally they thought the moon was turning him into this beast. Easy mistake. No one ever put two and two together that their buddy’s deadline always fell on the full moon.

It wasn’t the moon…it was last-minute revisions that turned him into this beast.

Vampire

Early writer in Transylvania, couldn’t quit his day job of selling…carrots. Stayed up all night writing and all the red ink from edits just, say…let to misunderstandings.

Frankenstein

Early experiments with energy drinks gone horribly wrong.

True stories I just made up. Okay, yes I have a point. I have to make this fun. How else am I going to teach writers social media unless I coat it with sparkly vampires?

The Undead and Social Media

I get it. I understand you guys. I’m a writer first. Sometimes we have to stay up all night and we do seem to grow fangs, normally around the 65th time a family member has interrupted us, since “we aren’t really working.” I feel your pain. But we have to be really careful that we aren’t bringing undead habits into social media. No one likes to hang out with the undead. Frankenstein? Zero friends. Zombies? Again, zero friends. Vampires? A few friends, but all with serious trust issues.

NYCZombie

Hmmm, must be a writer’s conference….

Zombie Blog and Frankentweet

There are writers who I see all the time and I like their blog and then….GONE. Nowhere on Twitter. No longer commenting. No pulse. Then, just about the time I have mourned their loss and moved on to make new friends?

They come baaaack.

Three months or even six months later, their twitter handles or blogs rises from the dead and needs to feed. Now they are tweeting all the time and talking to people and likely telling everyone about the book they have coming out or just released. Only, if you pay close attention, you will see it is the same tweet trying to appear it’s alive when it isn’t (automated). It has no mind and just prowls for victims readers.

Instead of braaaaaiiiiiiins, it moans saaaaallllllleeeeeesssss, buuuuyyyyyyyy, freeeeeeeeeeee. Buuuuy myyy booook.

Don’t be a Frankenfriend

Remember that all-or-nothing thinking I mentioned at the beginning? That is what gets us in trouble and turns us into a Frankenfriend. If we make these unrealistic goals, or we don’t understand how to use social media effectively, we burn out, we go to extremes…and we don’t get the full benefits of having a social media platform.

Less is More

Social media takes less than 20 minutes a day (unless you add in a blog, which I DO recommend). Even with a blog? Not that much time. Get my books or take my classes. We actually have far more impact if we aren’t posting a bunch of times a day. We just have to show up. Attendance counts. A handful of tweets or interactions a day.

Quality, not quantity.

And sure, if you are a Chatty Cathy like me, it is fine, but on those days, weeks when you can’t be chatty? Just pop in. Say “hi.” Give us proof of life. It’s all we ask.

Work in a Team 

Yes, writers need a social media platform, but no one ever said you had to do it all alone. Join up with the WANAs either on Twitter at #MyWANA, Facebook, or the WANA social site, WANATribe (here is an invitation). We work together. All easy-squeezy. Books are not so cost-prohibitive that we can’t support each other.

This is one of the benefits of being a WANA. We are not alone.

When we work as a team, we can pull weight for each other. If we have to do revisions, our pals can guest post for us. We have friends who can tweet about our book or blogs if, for some reason we can’t (like illness or emergency). All of us serve each other because we are totally paying it forward. We know we are going to have to ask for help one day, too.

So what are your thoughts? Are you a member of the Twitter undead? Did you see a light? How did you make it back? What are your stories of social media undead? Heck, let’s have some fun. Do you think writers are the source for all these stories of creatures roaming the night? What’s your version? Have writers been mistaken for any other creatures of the night? Mythical beasts? How do you balance your social media and writing? Are you a WANA and wana give your team a shout-out and tell stories of how the WANAs have been there for you? Bought beer?

Oh, for those in the Denver, Colorado area, I will be speaking this weekend for the Heart of Denver Romance Writers. Come! I would LOVE to meet you! Register here!

I love hearing from you!

To prove it and show my love, for the month of May, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of May I will pick a winner for the monthly prize. Good luck!

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38 Comments

Opening the Floor–Ask an Expert! What Do YOU Want to Learn More About?

Need some adverbs taken out?

Trust me. I be an expert….

One of my favorite parts of blogging is I get to hang out with you guys. I love your comments and REALLY LOVE when you share your stories. I read every one of them, and the only reason I don’t reply to all comments is because some of you subscribe to be messaged when there is a new comment…

…and I don’t want to blow up your e-mail with “((HUGS)) You are so awesome! I forget my purse ALL the time!”

I never run out of ideas because the world is a very interesting place. Writing is a complex topic and social media for writers is ever-evolving (along with the publishing paradigm).

I do try to mix this blog up with different content, some informational and some just fun. Keeps me fresh and you from being bored. Besides I am far too crazy creative to wear an expert suit all the time. I have to wear digital panty hose and they chafe :D.

But I want to try something different, today. I generally choose the topics. Ever so often one of you might ask something in the comments and that gives me an idea for a blog. I can keep just blogging about the things I find important or interesting, but I’d like to ask you guys what you’d like me to blog about. Here are some ideas to get you thinking:

  • What do you want to know about fiction?
  • Plotting?
  • Character?
  • How do you hook in the beginning of your book?
  • When do we need a prologue?
  • POV?
  • More dialogue (maybe from me or another expert)?
  • Tips for self-editing?
  • How to find a good editor? What’s the difference between a line-editor and content-editor? What is reasonable to pay for these services?
  • How do we choose what genre to write?
  • How do you write YA?
  • How do you get started writing for children?
  • World-building? (for fantasy, sci-fi, etc.)
  • Differences and expectations in genres?
  • How do you create romantic tension? Write love scenes?
  • What are the fundamentals of good romance?
  • Scene and sequel structure?
  • Generating conflict and tension?
  • How to write a strong female character and make her likable, too?
  • What are elements of great heroes?
  • What are the must-have resources for writers?
  • Why is it a bad idea to put Band-Aids in your hair?
  • If you are brand new, where do you start? How do you begin that first novel?
  • How do you get ideas for stories?
  • How to do research?
  • Want to know about non-fiction?
  • How do you choose a topic?
  • Write a proposal?
  • Land an agent without using chloroform?
  • How do you choose an agent? What questions do you ask?
  • When is it time to fire an agent?
  • How do you pitch?
  • Create a log-line/elevator pitch?
  • How do you get blurbs for your book without using blackmail?
  • Which type of publishing might be a good fit for you?
  • Choose a conference?
  • Speak Pig Latin like a pro?
  • Do you want to explore psychological profiles for crime writing?
  • Forensics?
  • Want to write about the military or guns in your book and sound like you know what the heck you are talking about? Revolvers DO NOT have a safety, btw. Also, it is a MAGAZINE, not a CLIP. And if we call it a MAGAZINE CLIP, it makes us sound double-stupid.
  • Want to know more about author brand?
  • How to handle a pen name with social media?
  • How to use a pen name and ACTUALLY protect your real identity?
  • Internet safety. How do we stay safe in cyberspace?
  • How to use Twitter and NOT be a spamming @$$clown?
  • More about blogging? Where to start? What to talk about?
  • How to deal with haters and trolls without becoming one, too?
  • How to balance social media and writing? It can be done. No whining.
  • Want to know more about Smashwords? What does it do?
  • CreateSpace? How to use it?
  • Why it’s a bad idea to let your husband have a remote control helicopter AND access to Post-It Notes?
  • Want to learn tips for productivity?
  • Time-management?
  • Learning self-discipline? I was once a lazy sot, so if I can do it, ANYONE CAN.
  • Balance family, work and writing without going crazy…ok craziER. Y’all are writers, so you know we all start out crazy. Little disclaimer there.
  • Learning social intelligence?
  • Having a fabulous social media presence WITHOUT changing your personality (unless you’re a jerk). Shy introverts don’t need a personality transplant. You are awesome. Be YOU.
  • How to teach your child Jedi skills by age three?
  • How to deal with family/friends who doesn’t get why you want to be a writer and who are kinda jerks to you?
  • How to put down boundaries in a world with no borders?
  • How to be an expert on ghosts? What exactly IS a K-2 meter and why are all paranormal investigators named “Darryl” and wear a mullet?

These are just some of the topics I could think of. Most I can blog about, but I also am connected to other, more knowledgeable writers who are always happy to lend a hand (as y’all saw with Les Edgerton’s series). I am not ashamed to admit I don’t know stuff (like WTH IS a K-2 meter and why do all these regular people all seem to have them in their kitchen drawers like a flashlight?).

Honestly, if I don’t know about a topic,  I will just abduct recruit another expert who does know…and then promise to free them in exchange for a guest post. I have a creepy panel van AND a very impressive and intimidating NERF battle-ax. So here’s your chance to tell me what you want to talk about. What do you need help with? The floor is yours…

I LOVE hearing from you guys! Now you get to ask me questions AND it counts for the contest. How COOL IS THAT?

To prove it and show my love, for the month of April, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of April I will pick a winner for the monthly prize. Good luck!

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115 Comments

Lose the Illusion—It Never Gets “Easier”

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The Spawn when he was “new.”

We all have to guard against fantastical thinking. When we are new writers, we think, “When I get this book finished, then it will get easier.” When, I land an agent…” “Once I score a publishing deal…” “Once I hit a best-seller list, then…”

There are certain things that with time and practice will get easier. Social media, blogging and even writing do get easier over time. Once our author platform is built and we understand what we’re doing and why we’re doing it, we go into a maintenance phase. We might hit some spots that require more work and attention, but overall, it does get better. When I started blogging, a post that took me half a day now takes a half an hour. Why? Practice. Experience.

A lot of us, our first novel takes three to six (okay, ten) years. Get that under our belt and each novel takes less and less time, provided we fully understand the fundamentals of our craft. For instance, when I began playing clarinet, fingering the notes was enough to make me break out in a sweat. I didn’t have the muscle memory and hadn’t logged enough practice where I could get lost in the technique of the music. I had to do too much “thinking.” Twinkle, Twinkle Little Star might as well have been Flight of the Bumblebee.

This is one of the reasons I love the new paradigm. Blogging teaches us to ship. These days, we can let go of the work (“publish”) and keep pressing forward, writing more books and progressively better books.

Technology changes. We just about learn how to use our fan page, and Facebook rearranges the digital furniture and changes the rules. By the way, we have an upcoming class—Facebook Changes? We Got This. The benefit of taking a WANA class with Lisa is you get a lifetime membership to her group, so as Facebook changes, you can quickly and easily adapt and not have to pay for a new class.

Anyway, Facebook aside, as a career, this writing thing will never get easier.

It will just be different. It makes me think of rearing children. When they’re a newborn, we can’t wait until they sleep through the night. Oh, when they get older, it will be easier. Uh-huh. But then they’re toddlers and yes, they sleep through the night, but now they can climb, paint the world with poo, and start having free will.

Bat Spawn and his trusty minion, Lazr Cat. And, no. I have NO idea how he got up there.

Bat Spawn and his trusty minion, Lazr Cat. And, no. I have NO idea how he got up there.

I tell ya, once the little buggers get free will, it’s all uphill from there.

When you have a toddler, suddenly that newborn that slept 80% of the day looks AWESOME. Oh, but once our kiddo is out of the toddler phase, then it will be easier.

I think you guys probably have the point.

Each phase of development has benefits and challenges. When our children are newborns, we don’t have to worry about their friends, their grades, or if they are wearing makeup behind our backs. We don’t have to keep up with their homework.

Science proves that newborns are lousy at turning in homework.

We just about get the kid out of middle school and then we have to ponder handing them the keys to 5,000 pounds of moving metal death (a car) and then paying for college and a wedding and…

Okay, I really want to go watch Bubble Guppies right now.

Guess who found Daddy's chocolate?

Guess who found Daddy’s chocolate?

This is a lot like our author career. Enjoy wherever you are. Enjoy your meantime. Yes, each stage has challenges. When we aren’t even finished with our first book, we can’t even tell other people we’re writers without feeling like a fraud. The upside? We don’t have to panic at sales numbers and reviews and wonder if the next book will be at least as good. I’ve worked with mega-authors like Sandra Brown, and it is hard to imagine the pressure that every book will hit the top of the New York Times best-seller list. Anything less is “failure.”

This job is easier if we’re realistic. The newborn stage, yes we are checking every thirty seconds to make sure our career is breathing. Was is a victim of SIDS? Sudden Inspiration Death Syndrome? But there is all kinds of joy ahead. Watching that novel stand then walk then grow on its own and make way for the next. It will never be easier. It will be different. But if we are doing what we love (writing) all the sleepless nights, worry, grief, pain, insecurity will all be worth it.

What are your thoughts? Did you suffer from magical thinking in the beginning and experience has taught you better? Do you think I am being too harsh? Does the future scare you? Excite you? What are you looking forward to? What will you miss giving up?

I love hearing from you!

To prove it and show my love, for the month of March, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of March I will pick a winner for the monthly prize. Good luck!

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72 Comments

Maximizing Facebook–What We Can Learn From Puppy Dog Eyes and LOL Cats

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You may be surprised to see me guest posting here again after the totally-blown-out-of-proportion kidnapping thing a while ago. *rolls eyes* What good is a friend who isn’t willing to do a social media intervention every so often? You’ll notice Kristen hasn’t been as hostile towards Facebook lately.

Point for me! *pumps fist*

It’s all good. Kristen and I exchanged chocolate and GF cookies…and I used the cat’s laser pointer to distract her. Soooooo, while Kristen is chasing the red dot, let’s talk FACEBOOK.

The one question I get asked about a lot is how to increase engagement on a Facebook page or profile. Engagement is the name of the game. Every click, like, share and comment on the content you post tells Facebook that people find you interesting.

When you become interesting, Facebook assumes more people will want to see your content, and shows your content to more people. Yay – see why it’s important. (This is a simplified answer.)

Yeah – I get that. But how do I increase engagement?

You may have noticed the proliferation of photos on Facebook — 300million+ photos uploaded daily. There’s a reason for that.

Facebook assigns a weight (value) to different kinds of content.

Links have the lowest weight, then status updates, and photos are given the most weight by Facebook, meaning your photos are more likely to be seen than your links or status updates. Similarly Facebook assigns value to the kinds of interaction your content receives with clicks receiving the lowest weight, then likes, with comments and shares given the most weight.

Always vary your content, don’t go all hairy wild on posting photos, but interesting and engaging photos should be part of your strategy.

So by posting a photo, your content is potentially seen by more eyeballs than if you posted a status update or a link. When people engage with that content (likes are good, comments and shares are better), Facebook will make sure that content is seen by even more people.

Romance writers instinctively know how to leverage this because they post pics of men – inspiration photos for their characters, they encourage fans to post photos of their characters, etc. And these photos encourage a flurry of likes and shares. (They post other things too.)

But I’m not a romance author. That won’t work for me.

This works for any kind of author.

Here’s a snapshot of WANA Instructor Marcy Kennedy’s page from yesterday.

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Marcy’s tagline says: “Fantasy novelist and proud geek. I blog about the intersection between fiction and life because fantasy is more real than you think.” She posts all kinds of geeky stuff her fans love. Every Thursday she does a Would You Rather post – a very geeky thing to do, but that’s her brand.

Instead of writing the Would You Rather question as a status update she turns it into a simple graphic. Images receive a lot of real estate in newsfeeds, and the nature of the graphics she uses invites engagement (comments) and builds community and her brand.

Part of the reason this works so well for Marcy is the kind of question she’s asking as well. She asks questions people have an opinion about, but opinions they can share and not offend anyone with. (**Bonus tip: Non-Fiction author and WANA Instructor Leanne Shirtliffe on her Ironic Mom Facebook page does this really well with status updates.)

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Sharing Blog Posts

As I mentioned above, links have the least weight with Facebook – not to say you won’t get engagement with a link but more people will have the opportunity to see your content if you use a photo.

Screen Shot 2013-01-24 at 6.15.43 PM

Don’t do this exclusively, change it up, but try this strategy. Instead of just posting a link and allowing Facebook to pull in the small thumbnail image for the post, upload the main photo from your blog post and include the link to the blog post in the photo description. Or take the extra step and edit the photo so the blog question is part of the photo.

Do you enjoy the photo sharing aspect of Facebook? Have you considered using photos to help build your brand on Facebook?

I’m teaching 2 short and sweet (and cheap) classes on using Facebook to build platform next week.

10 Essentials for Your Writer/Author Facebook Page on Tuesday evening. Everyone who signs up for the course can submit their page for a live critique during the webinar.

Using Your Facebook Profile to Build Platform is on Thursday night. I’m offering this course because so many people tell me they don’t want a page they want to use their profile. Bring your questions :D.

Thanks so much for joining me today! See you in class *waves*.

****

*breathing heavily*

Thanks, Lisa for kidnapping me the guest post, but I don’t think that red dot wants to be caught. Johnny Pocket and I have been working on it for the past hour.

OOH! SHINY! *lamp crashes*

Anyway, where was I? Oh yeah, I gotta admit, you, Lisa, are the only person with the powers to make me actually LIKE Facebook. I took one of your first classes and learned so much. So for my pals out there, TAKE HER CLASS. Facebook has a bazillion members, ergo is a powerful social platform. Lisa will help guide you to use time more wisely so you can get back to writing those books.

IT WRITES THE WORDS OR IT GETS THE HOSE! *pets fluffy white dog*

I love hearing from you!

To prove it and show my love, for the month of January, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of January I will pick a winner for the monthly prize. Good luck!

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.

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52 Comments

Would Hemingway Blog?

Photo by Yousef Karsh via Wikimedia Commons

Emphatically, YES!!! I know many writers are hesitant to the idea of blogging. It feels like just another social media chore, but nothing can be farther from the truth. In fact, blogging is probably the ONLY form of social media that 1) draws from a writer’s strengths and 2) doesn’t try to fundamentally change our personality.

Yes, as a social media expert Jedi, I will tell you that it’s a good idea to tweet and learn to use Facebook, but I’m also going to tell you something you already know. Most of that kind of social media is NOT natural for a lot of writers. Is it good for you? Yes. It shoves you out of your comfort zone and makes you work an area that will be vital to career success. But, of all the various on-line tools we can wield, the blog is by far one of the best.

Oh, but Kristen. There are already way too many blogs out there.

Yep, and guess what? There are way too many books out there, too, and that hasn’t stopped you guys from writing one, has it? Blogs are a lot like books. In fact, that is one of the reasons they are such an excellent choice for writers. Blogs connect using…words. Same as books. They connect through information or emotion…same as books. If people learn to love your blogging voice, it is no great leap to love your novels.

Ah, but just like books…

Most people who start a book never keep pressing until it is finished. Similarly, most people who start a blog will abandon it for some new shiny two months in. Most people who start writing a novel believe it is easy, and that they don’t need any professional instruction or guidance. Guess what? Same with blogs.

Too many people who start a blog just throw up content without learning what to blog, how to blog, and what makes a blog grow and become successful. This means the competition is not nearly as daunting as some might believe.

So why would Hemingway blog? Well, actually, he did. I am going to paraphrase a story relayed by mega-author and Hemingway expert, David Morrell.

Hemingway was a Blogger Journalist

As a young reporter for the Kansas City Star, Hemingway learned the value of lean, uncluttered sentences. In fact, the newspaper’s style sheet underscored the, “Use of vigorous English…Be positive…Avoid the use of adjectives.” Though Hemingway followed these principles as a reporter, he apparently forgot them when he decided to write fiction. When he moved to Paris and showed Getrude Stein his work, she slayed him for his purple prose. She told him to toss everything and try again.

A few months later, Hemingway met a reporter in Switzerland who expressed interest in his work. Hemingway was so excited he wrote to his wife and asked her bring all of his manuscripts to him straight away. Being a good wife, she packed everything he’d written in a suitcase and hopped on a train…and the suitcase was stolen, taking every shred of Hemingway’s writing.

Hemingway rushed home and turned his apartment upside down, but to no avail. It was all gone. Hemingway almost gave up, but then he thought back to Gertrude Stein’s advice to chuck everything and begin anew. Hemingway rolled up his sleeves and went back to work, yet this time he harnessed his reporting skills and went about his writing in a far more organized fashion, with the verbal discipline he’d learned from the Kansas City Star.

Hemingway learned that less is more, that economy of description can produce clearer effects than descriptions with detail piled upon detail. But, economy doesn’t only mean reducing a description to its essentials. It also means going for so clean a line that adjectives and adverbs become a sign of bad writing. ~David Morrell The Successful Novelist p.117

I have been running my writing contest for over two years now, and I see the same problems over and over with new writers. The prose is bogged down with all kinds of fluff. The sentences aren’t clear and the prose is weak.

Just like Hemingway used his experience as a reporter to strengthen his fiction (which made him one of the greatest writers in literary history), we, too, can use blogging to refine our prose and strengthen our writing skills. There are many great authors who used their journalistic muscles to write great works of fiction. Hemingway, Orwell, Dickens and Twain to name a few.

Blogging is a modern equivalent of journalism, and I believe Hemingway definitely would have blogged had he been a man of a different era. Can you imagine Hemingway tweeting images of giant swordfish he’d caught deep sea fishing? Or posting a video on You Tube of him running with the bulls? Maybe some images on Flikr from his latest safari?

Where was I? Oh, yes!

Blogging Takes Us from Neophyte to Expert MUCH Quicker

Malcolm Gladwell asserted that it takes 10,000 hours of practice to become an expert. Add blogging to your repertoire, and guess how quickly you can rack up that 10,000 hours? Blogging will teach you to write faster, leaner and with far more power in much less TIME.

Bloggers Learn to Ship

When you have a blog due, you learn to kill Little Darlings with ruthless efficiency. Bloggers (like journalists) learn not to grow overly fond with sections of prose. We are copy editing MACHINES. We are great at meeting deadlines because we don’t need 42 different opinions to convince us to part with some prose.

HACK! HACK! SLICE!

Bloggers Grow a Thick Skin

Writers who also blog are showing the world they take their profession seriously. We put our work out there, good, bad or WTH?. We open ourselves to criticism, and we learn to take it like a champ and come back swinging.

I’ve met a lot of writers who get defensive, angry or abusive when told their work isn’t a glittery kitten hug. This business is tough, and blogging will whip a writer into fighting form in no time.

Blogging Trains Us for Other Paid Work

Since blogging is so close to journalism, it is easier for us to get paid work writing articles, blogs or even copy work. Bloggers have a BLOG that shows the world that they are serious. Potential employers see a writer who can make deadlines, who can work even when they don’t feel like it. Bloggers, like journalists, don’t sit around and wait for the inspiration fairy. They roll up their sleeves and do what real writers do.

They write.

Additionally, many writers supplement their book income with other work (like articles), and blogging is a great way to get your foot in the door.

Getting Started

So for those who don’t want to blog, that is fine. But for those who do?

Blogging is one of the best ways to build an author platform (mainly because it has us operating in our strength—writing). A blog is far less volatile than other forms of social media. Who knows if we will have Twitter in five years? Twitter may go, but a blog will remain and can continue to grow for YEARS. We don’t have to be a Chatty Cathy social butterfly to be a kick@$$ blogger, and this is really great for those shy introverts out there. In fact, in my experience, you guys make some of the BEST bloggers.

Starting a Successful Blog

A lot of blogs fail simply because writers take off with no instruction, and, because of this, they are left to learn by painful trial and error. If you believe you would like to blog, but you’re uncertain, I’m doing something new. To accommodate those who are still on the fence, I’m now running a Basic level for my upcoming blogging class.

In the Basic class, you get to be part of the WANA1012 team and receive all the forum lessons (none of the live webinars are included). This is a really great place to learn if blogging is right for you (Blogging Training Wheels).

If you’re ready to skip the training wheels and get started blogging, then get your spot NOW. My classes have a history of selling out. I offer a Blogging Bronze, Silver, Gold, and even Diamond, for those who are ready to go all the way.

This is a TWO MONTH class—one month for lessons and one for launch—that you can do in your own time, at your own speed and from home. And since you will be part of a WANA team, you won’t have to do this blogging thing alone, so your odds of success are MUCH higher. For those who want to do NaNoWriMo, we can extend the two months if we have to. That’s one of the benefits of being the owner of the interface :D.

Anyway, what are your thoughts? Those of you who blog, have you seen an improvement in your writing? What questions do you guys have? Thoughts? What other famous writers from history would be cool to see tweeting or posting blogs? Poe? Steinbeck? Shakespeare? What do you think would be their favorite social site and how would they use it? Picasso and Pinterest? :D

I LOVE hearing from you guys!

Oh, and if you love this blog, I would love your support. I am in the running to become a community blogger for my hometown, so I’d appreciate your votes. Just click the link and scroll down until you see my name and vote. THANK YOU! When the zombie apocalypse arrives, I promise to share ammo and Twinkies with those of you who vote for me :D.

Back to the regular contest….

To prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of September I will pick a winner for the monthly prize. Good luck!

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.

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100 Comments

Mythbusting—Three Lies That Could Sabotage Your Writing Success

I see somebody hasn’t made word count. This is gonna hurt…

Now that we are in the Digital Age, I hope it has become crystal clear that a strong social media platform drastically improves our odds of being successful authors. Yet, one thing I keep hearing over and over is how writers simply do not have tiiiiiiiiime to do social media. Yes, we do have time, but it is easy to buy into the lie that we don’t. So, today, we are going to do some myth-busting.

Myth #1—We have to spend hours on Twitter and Facebook to be effective.

Um…that would be a negative. Total myth. In fact, if we do? An angry clown will jump out of our computer and bite off our face. Kidding! No, the angry clown is a total lie. But, it is likely people will unfollow us because we never shut up.

Do you like hanging around people who have this itching need to fill the air with words, no matter how vapid? I don’t care for people who talk to hear themselves talk…namely because they are interrupting me doing all the talking. But seriously. I want people who offer a great conversation. We all do.

Quality trumps quantity every time.

Think back to when you were a kid. Who do you remember most? Often the people who made the most impact on our lives weren’t there 24/7. It was a teacher we had for 9 months of our childhood or a grandparent who lived 5 states away whom we only saw on special occasions. So this idea that we have to smother people to be memorable is flawed.

Myth #2—If we do social media, we just won’t have the discipline to get back to the writing.

There are a lot of reasons that this job is not for everyone. Writing for a career takes an incredible amount of discipline. I firmly believe that the arts have such a tremendously high failure rate due to one simple reality—we artsy types have the attention span of a fruit bat on crack. We love chasing shiny objects. Don’t believe me? Just turn on a pen light and dance it across the wall at a Starbucks. Guarantee you will lure at least two writers and a musician.

As I was saying….OOOH SQUIRREL!

Oh, sorry. Hey, I can be honest. The personality that makes us creative also tends to make us flaky. Those of us who can learn to get our stuff done despite our nature are the ones who will eventually make it to the tipping point where everything falls into place and we can finally make a real job out of what we love.

Social media gives us much better odds of success, and I cannot emphasize enough how important building a platform is. But, at the end of the day, we are in control. Okay well, the aliens are really in control so put on your tin foil hat and minimize Twitter.

I use social media as a reward for hard work. I minimize everything until I make certain goals and then I can go spend 5-10 minutes on Twitter and Facebook (and now WANATribe–the new social site for writers)…3-5 times a day. Morning, afternoon, and evening. I spend about 30 minutes a day on my social media. Little efforts over time add up for big returns.

Myth #3—I have to be self-disciplined to do social media.

Yes…and no. Is it wonderful to develop will power? Yes. Self-discipline can help us in many other areas of our lives, from cupcakes to credit cards. But sometimes we are wise to realize when we just lack what it takes to back away from the shiny thing.

It is okay for us to admit that we are lacking. That’s called maturity. Admitting we can’t do something on our own frees us to look for outside help. For instance, you could hire one of those really scary looking clowns to chase you around the computer if you hang out on Twitter too long.

Hey, it would totally work on me. Just sayin’.

OR…Writer Or Die, Freedom, or Ommwriter are there to shut everything down and MAKE us be disciplined. These services will block out any Internet capability for a set amount of time and you have to REBOOT the computer to get back on-line.

We are often capable of far more than we believe. By nature, many of us (me included) are lazy slackers who, if given the choice, will take the path of least resistance (it has margaritas and cookies). But, here is the thing. I freely admit that I am the reigning queen of Do It Later Land, so I know that I can’t let my feelings have a vote. Here is a horrible truth. If something is contrary to our nature? Then that is likely what needs doing.

Blech…I know.

Social media, like exercise, adds up with dedicated, disciplined consistency. We can do far more than we believe if we just take it one day at a time, one step at a time.

Many writers are spending too much time on social media, namely because they have no plan. They don’t understand branding and how search engines work, so they are like hamsters running in a wheel…a lot of running but no forward progress. My book, We Are Not Alone—The Writer’s Guide to Social Media is designed to help writers work smarter, not harder. I would also recommend hopping over to WANA International to check out my upcoming classes.

So what are some tactics you guys use to keep social media from taking over your life? How do you carve out time to write? How do you make yourself be disciplined? Can you recommend an affordable angry clown service? (Image above courtesy of Wikimedia Commons).

I LOVE hearing from you guys!

To prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of September I will pick a winner for the monthly prize. Good luck!

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.

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68 Comments

Top Five Creepy Social Media Marketing Tactics

We are friends? RIGHT? HUG ME!

It is estimated that the average American is exposed to about 3,000 advertising messages a day. Everywhere we go there is yet another ad—billboards, commercials, radio, train tunnels, e-mail, cereal boxes, mail boxes, and even on the golf holes and bathroom stalls.

We cannot escape being constantly pitched to no matter where we hide. How many times have we gone to the gym, just to come out and have sales flyers stuffed under our windshield wipers? Or tried to read e-mail, but had to wade through twenty junk e-mails all selling stuff?

The simple truth is that we are over saturated with marketing, and it is making us sick. Those who continue to pour it on will not be regarded fondly. One tactic some “marketers” are using to get beyond our mental ad filters is to “make their approach personal,” but are they simply going too far?

Personal or Creepy?

First of all, marketing does NOT sell books and here is why.  But this reality aside, whenever I teach writers how to use social media to build a platform, I frequently have to do some retraining due to just plain BAD advice. These social media experts teach tactics normally reserved for Amway salespeople and those with water filters, vitamins or time share for sale.

And we all just looooove those people, right?

There is no substitute for authentic interaction. There are no shortcuts, but that isn’t stopping a lot of writers from thinking that they can get something from others without having to give. Here are a list of my Top Five Creepy Social Media Marketing Tactics Used by Writers…

Creepy Tactic #1–The Twitter BFF-Bot

Please DO NOT set up an auto-response to thank someone for following you and then pitch to them.

Sure, I am right there….

Yeah, don’t bother. UNFOLLOW.

Oh, sure! Let me drop everything to buy your book.

All my BFFs send me automated messages. NOT.

I give kudos for effort but not so much for smarts. Let me get this straight. You cannot even be bothered to talk to me in person, but you want me to drop everything and read your blog, follow you on Facebook, or buy something from you?

Really.

Do I even need to spend more time on this?

Creepy Tactic #2—The FB Fan Group Rufie

Please do not add people to your fan group unless you know them, have talked to them, or have asked permission. We don’t like our Facebook page being rufied into consenting to be a fan against its will.  At least be a little classy and buy it a digital drink first and tell it that it’s pretty.

Courtship, people!

I am constantly logging on to Facebook just to realize that I am now somehow a member of a fan group for an author who I don’t know and who’s never even bothered to say “hello.” I don’t care if you are giving away free books, iPhones or puppies. This tactic is rude, unprofessional and just plain ookey.

Creepy Tactic #3–The Search Tool Cyberstalk

I know Twitter has that nifty magnifying glass that allows us to search key terms, but misuse this tool and it can get you banned from Twitter. The search tool is to help us locate people who share common interests or who are talking about a given topic. For instance, if I LOVE sports, puppies, knitting, skydiving, or puppies that skydive, I can use the search tool to find tweets that mention those key words. This helps me find relevant links, locate hash tag conversations (#puppiesinthesky), or simply talk to and connect with people of similar interests.

This is NOT a tool to cyberstalk others. DO NOT use this tool to find people to pitch your book to.

If I tweet I swear toddlers are little psychic vampires. The Spawn is still going. How many days until school starts?

I DO NOT WANT a reply tweet that says: Hey, I see you love vampires! Mine don’t sparkle, but today they are FREE!!!

Cyberstalking will not make a person on Twitter love us or our book. In fact, it has about the same success rate as real stalking. It is creepy and grounds for a restraining order.

Creepy Tool #4—The Sock Puppet Tweeter

If you don’t want to tweet, then don’t. And if you are going to automate messages selling your book, don’t also automate messages to look like you are actually talking to people on Twitter. We know it’s fake and it’s insulting.

Creepy Tool #5—Fan Page Manipulation

If you like someone, great. “Like” their fan page. DO NOT “like” someone’s page as a ploy to get them to return the favor. We don’t like manipulation in real life from the people we know and love and we really don’t like it from people we don’t know from a hole in the ground.

Yes, social media is social, and people will often respond in kind out of relationship reciprocity, but we need to initiate the reciprocity. We don’t need an e-mail saying things like, Hey, I liked your author page. Why didn’t you like me back?

This is Facebook, not high school.

I know that you guys are trying hard to be responsible, and that’s why I try to approach social media with a bit of humor. If you have made some of these mistakes, I get that there are a lot of “experts” teaching you that these behaviors are okay.

They aren’t. Stop it!

Okay, that’s settled :D.

What are some other creepy tactics you’ve seen on social media? What makes your skin crawl? Am I completely wrong and not seeing the value of these tactics? What are your thoughts? Opinions? Has your Facebook page been rufied? Does it cry and have trust issues? Are you tired of being pitched to even when you go to the bathroom?

Thank you Lynn Kelly for the image via WANA Commons!

I LOVE hearing from you guys!

To prove it and show my love, for the month of August, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of August I will pick a winner for the monthly prize. Good luck!

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.

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114 Comments

All We Needed To Know About Social Media Success, We Learned in Kindergarten

Nursery School–Manners 101

Remember being a kid and your mom lecturing you about manners? My mom was the head of the Good Manners Gestapo. “Sit up straight.” “Chew with your mouth closed, please.” “Don’t slam the doors.” “Use those ab muscles when you sit down. No plopping!” “It’s, ‘Yes, ma’am.’” “Um, please?” “Thank you.” “You’re welcome.” “Can you go outside? I don’t know. Can you? Are you capable? Are your legs broken? It’s ‘May I please go outside.’“”She did what? She, who? The cow’s mother?”

“Did you ask them nicely?” “No, you need to pick up this mess before we leave.” “Hey, lower your voice. Not everyone wants to hear what you have to say.” “Turn down that music. Others have the right to peace and quiet.”

Where Mom left off, my Kindergarten teacher took up. “Stand in line.” “Wait your turn.” “Ask permission.” “Keep your hands to yourself.”

Starting to feel six years old yet?

Why is it we value manners so much?

Manners show others we value them, that we respect them. Manners pave the way for relationship. Manners show that we have empathy and consideration for others, that we listen and we care. It is pretty difficult to be self-centered and have good manners at the same time, so good manners are generally a sign of a kind person worthy of our company.

Marketing without Manners is Destructive

In all this huzz-buzz about marketing and promotion, I feel one of the key factors being lost is this idea of good manners. When we are rude, thoughtless and trample through someone’s digital world without any common consideration, there’s a good chance that people will not appreciate our presence. If people groan when they see us, odds are they won’t be rushing out to buy our book or tell others how awesome we are.

In a digital world of no faces, body language or boundaries, we need to be more mindful of manners than ever before.

Back to the Basics

Image courtesy of Amber West WANA Commons

To properly teach social media, I feel I must address common courtesy and etiquette. We’d like to believe this stuff is just common sense, but common sense isn’t ever common. We could have the best book in the history of the ABCs, but if people hate us because we are rude, then no promotion will help. Today, we will start with some Twitter etiquette.

Twitequette?

I posit this thought. All we ever needed to know about social media success, we learned in Kindergarten.

RULE #1 Listening is as Important as Talking—We don’t need to tweet all the time, every hour to be heard.

A lot of social media experts are putting undue pressure on writers to be on social media every waking moment. Feeling stressed, many writers resort to automation (because all of us just LOVE talking to and hearing from bots). Relax. Hop on a couple times a day with the goal of three genuine interactions.

A little goes a long way and we remember real people. We ignore (then report and block) bots. We won’t buy books from spam bots, and we won’t send them money to get the rest of our inheritance from Ghana either.

News flash! Twitter is….global. If you can’t tweet when you are at work, don’t sweat it. Twitter doesn’t have visiting hours. No matter what hour of the day you hop on, I guarantee you people will be tweeting. I once had a bout of insomnia that earned me a heck of a following in the UK.

We have to be present to listen. Be real. Others will appreciate it.

RULE #2 You Will Be Graded on Attendance and Participation—NO AUTOMATION, PERIOD

Every time I tell people to not automate or program tweets I get argument. Feel free to automate but I will tell you two truths.

1) We are all ignoring you, and eventually we will report and block you and then we will just hate you.

We don’t pay attention to auto-tweets. Guess what? We don’t read the crap in our spam folders, either. And don’t try to make it look like you are tweeting for real. We are sharp. We spotted the guy in the HOV lane with a blow-up doll, too. We resented him for insulting our intelligence, and we will resent you, too.

2) Programmed tweets can get out of control and land you in hot water.

Recently on #MyWANA we had a link-spammer who would not stop spamming #MyWANA. I tweeted nicely and asked her to stop. So did at least a dozen other people. When nice didn’t work, we tried not-nice and tweeted “WHY ARE YOU SPAMMING #MyWANA? STOP!” I even blogged, then blogged AGAIN to make the mission and rules of #MyWANA clear and to gently discourage her behavior.

Still, she kept posting links…and more links…and, yes, even MORE links.

We finally blocked and reported her so much that Twitter shut down her account. What did she do? She opened a new one (or unlocked the reported account) and started link-spamming #MyWANA AGAIN, no matter how many times we told her that #MyWANA was for community.

Why didn’t she listen? Likely because she’d set up automation. Because she wasn’t present, she couldn’t see the fierce hatred we all had for her. Every time we saw her name, we saw red.

When I awoke yesterday to an entire column of tweets from this woman on #MyWANA, I took the fight to Facebook. This got her attention. She apologized and said she was only trying to help writers, that she had a good intentions, and I believe her but:

Good intentions + horrible manners = ticked off followers

While she claims she never automated, I don’t know if I quite buy that. If she was present on Twitter and watching the column she was spamming using, she would have seen how she was being received.

***Twitter hint: If people are tweeting you telling you that you suck, that is NOT a good thing, so stop doing whatever you are doing that is ticking people off.

Automation can save time, and up your SEO, sure, sure, but it can also make a giant mess that taints your brand. In September’s issue of Fast Company Magazine Baratunde Thurston, The Onion’s director of digital, talks about he almost ruined the company’s brand by using Tweetlater.

His iPhone short-circuited from all the hate mail.

RULE #3 Each of Us Gets One Turn—We only need one identity on Twitter…really.

Another reason the #MyWANA link-spammer ended up in hot water was that she not only insisted on posting link after link after link on #MyWANA with no conversation, but she had multiple identities doing the same thing. She not only had a twitter ID with her author name, she had one for her company (that offers services to writers).

Great, so not only was she a bot, she was a bot with multiple personalities.

***Twitter hint: Link-spamming with one personality is dumb. Link-spamming from multiple-personalities is borderline suicidal.

If our followers are greeting us with digital torches and pitchforks, that isn’t a good thing. Also, here is a definition of spam so there is no confusion.

Spam: Messages with no humanity or engagement.

It is called social media. Twitter is not our personal infomercial. People are on social media for community. If we are not talking to people and present, we are a bot.

If we are doing something that is offending people and they are trying to tell us, but we aren’t even there? THAT is spam, no matter how good our heart was for posting whatever we were posting.

RULE #4 Play Well with Others—Follow any #s we regularly use and pay attention to the Mentions column.

Let’s say I buy the story that the #MyWANA link-spammer didn’t automate. Okay. Well, then she clearly wasn’t watching the #MyWANA column that she so freely used or she would have seen her tweets clogging up the stream and would have seen the WANAs pleading with her to cease and desist. If she’d checked her @Mentions, she would have gotten the tweets calling her out, and would have seen the rising anger.

When I tweet links, I regularly use, #MyWANA, #amwriting and #pubtip, but guess what? I follow ALL of those hash tags. I watch the columns. I am very careful to not tweet too many links, and I am vigilant to make sure I don’t clog a #.

If I RT a link that uses #s, I change them so I don’t clog a hash tag. If I don’t change them, I at least remove them. I do all of this to make sure my social media behavior is not ruining the social media experience for others.

Remember that social media is a form of communication. Communication has three parts:

SENDER—>Medium—>RECEIVER

As the sender of a message, it is our responsibility to keep tabs on how and if our message is being received.

RULE #5 Remember the Golden Rule—Tweet Unto Others as You Would Have Them Tweet Unto You

Social media works best when we are all vigilant about the feelings of others. Do we want non-stop links blasted at us? No. So why would we think it’s a good plan to do it to others? Do we like direct mailings, junk mail, and flyers jammed under our windshield wipers? No. Then why are we blitzing people to buy our books?

Do we just looooove it when vacuum cleaner salespeople interrupt our family time at dinner trying to sell us something? No. Then why are we interrupting the social time of others to sell them stuff? Do we like friends or family who only talk to us when they want something? Do we like people who talk all the time, who never listen and never ask our opinion? No. Okay, then focus on relationships, on giving instead of taking.

Like I said, all we ever needed to learn about social media we learned in Kindergarten ;).

What are your thoughts? What unspoken social rules do you feel still exist on social media? What ways do you serve others? What suggestions would you offer to make social media more social? Was your mother part of the Good Manners Gestapo?

I LOVE hearing from you guys!

To prove it and show my love, for the month of August, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of August I will pick a winner for the monthly prize. Good luck!

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.

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65 Comments

How Self-Publishing has Helped All Writers–Welcome to the Revolution

Author Kristen Lamb, social media writers, author platform, WANA, We Are Not Alone

Yes, I have more books in my car if you need.

Writing is a very different gig. In most jobs, we don’t need years of external validation to prove what we “really” are. We don’t have to save so many lives before we are a “real” doctor” or close so many mortgages before we are a “real” banker. But with writing? With the arts? We struggle. When are we “really real”?

For the answer to this question, I advise, Don’t Eat the Butt!

A lot of us want that traditional publishing stamp of approval, but there are a lot of recent red flags in the industry that demonstrate this might not be the best path for those of us who want a long-term career. Traditional publishing is also very slow, and there are huge gaps they cannot fill. For instance, technology.

When I was at Thrillerfest, one of the old guard teaching a class announced that, “Self-publishing was only good if you were a breast-feeding truck-driver who wanted to write a book for breast-feeding truck-drivers.” I have zero clue what is meant by that statement, but the comment speaks volumes, and highlights a problem in the industry.

Writers, for some reason, seem to be at the bottom of the food chain. We are the ones who produce the product, yet we are the last to get paid and seem to be treated the worst. It seems any 24 year old with a degree from NYU can hang up a shingle and call herself a literary agent and suddenly she is “real.” Author Joe Konrath has talked about this problem at length on his blog, which I highly recommend.

Yet, even after two #1 best-selling books, I still cannot get Barnes & Noble to shelve my books, because I am not a “real” writer. B&N literally has turned customers away trying to order my books in the store and they will only sell my books on-line. My books are returnable, so there shouldn’t be a problem, yet conference after conference I have to lug in a suitcase of my books because B&N won’t stock them, even though my books almost always sell out.

*shrugs* More money for me. And I am supposed to feel sorry for booksellers who are suffering. Yeah, I’ll get right on that.

I was even invited to speak at a conference and then, after my classes, they refused let me sell my books inside with the other authors. I had to go out into 112 degree heat to sell social media books in the parking lot because I wasn’t a “real” writer.

So I can appreciate the feeling of wanting and needing validation.

What I love about the new paradigm is that it seems to be finally earning writers the respect they should have had all along. I know back when I was querying, I felt agents were gods who stepped down from Mt. Olympus to see if they could find a champion among the unwashed masses. I so wanted to prove I was the one who could bring home the golden fleece best-selling numbers.

I recall typing my queries, hands shaking. One time, I was so nervous I misspelled “query” in the header of the e-mail and was instantly rejected. Though agents have demanded perfection and professionalism from me, I have received rejection letters with typos, my name misspelled and even the wrong name. I have received form-letters and sticky notes. We aren’t supposed to send a mass-query, yet I have received many a mass-rejection.

And I am not here to gripe about how I am being mistreated, because I really don’t care about anyone’s behavior other than my own. But this does raise an important point.

As the industry shifts and writers gain more power, will the industry as a whole benefit?

As more and more self-published and indie authors start earning a really good living, will we still get those “self-publishing is only for freaks” comments? As writers band together and blog and build platforms capable of driving sales, we become more powerful. Will this then force agents and editors to behave better?

Are we part of the women’s writer’s liberation movement?

I have been to conferences where agents didn’t want to take pitches or would walk off in the middle of a writer talking. I know I had an agent I finally had to fire because she just never returned e-mails. Finally, after six months without a peep I assumed my agent was dead or had been abducted by aliens. But I posit this question.

Would an agent stand for a writer who didn’t return an e-mail for six months?

As a social media person, I’ve witnessed agents tweeting lines from rejected queries, openly making fun of writers. Yet, when they google a writer to represent, what do they demand? Professional behavior. What if we were tweeting and making fun of literary agents?

Make no mistake, I feel we as writers need to come up higher as professionals and set the example. Frankly, as NYTBSA Bob Mayer has stated, “Writers are in the entertainment business.” Yes we are artists (entertainment), but we are also in business. It is incumbent upon us to know our craft. We cannot assume that command of our native tongue qualifies us to be best-selling authors, and we also need to understand our industry and business.

And here is where I feel self-publishing has greatly benefitted writer-kind.

I feel that self-publishing, oddly enough, has been a massive benefit to all writers. Why?

It has forced writers to understand the business side of the business.

I feel it has helped many writers embrace this business side of the equation and step up their game as professionals. Writers who are pursuing or even considering going it alone suddenly take social media and platform-building far more seriously. There is something transformative about finishing the story, then digging in to create the product. Many self-published authors understand the new publishing paradigm better than the Big Six editors, and I feel this is a real advantage.

Many of us have learned about web sites, accounting, formatting, and even cover design. The new publishing paradigm is constantly changing and forcing us to learn, grow, adapt, change, and ship.

The new paradigm forces writers to ship.

If you read Seth Godin’s Linchpin (which I highly recommend), he says one of the marks of a true artist is real artists ship. We let go. We sell the painting, burn the CD or publish the book and then move on to the next. Saturday Night Live happens no matter what. Good or bad, they ship.

One of the biggest problems I have seen with writers is they keep working and reworking and reworking the first book. In the new paradigm? They publish. If it is a super stinker they pull it and pray people forget. If it’s so-so, they leave it, but best of all, if they are smart, they move on and write more books. One of the largest barriers to becoming a successful writer is trying to be a perfect writer. The new paradigm gives new writers a way to ship so they can move forward and write more books and better books. 

It has encouraged writers to become empowered by building a platform.

Also, since there have been some real successes from the indie and self-pub fronts, it has forced traditional authors to realize how social media can give them control of their careers. As traditional authors build viable platforms, they suddenly have options. Many are realizing that NY is no longer the only road to Rome and they have the power to walk away (Barry Eisler).

Social media and self-publishing has given authors bargaining power and, with that, respect.

True story. A friend of mine couldn’t get an agent to even listen to a pitch (and the same agent had been a real toad to me). My friend self-published and was doing really well. Next conference? This agent wanted to represent him. Suddenly thought his books were awesome and brilliant. My friend comes to me and says, “There is no way I can go traditional. I make way too much money.” Then he asks me, “You think I should e-mail him a rejection letter?”

The story makes me chuckle, but it is just proof of what I have been saying all along. It is a WONDERFUL time to be a writer.

Writers are no longer satisfied with being publishing fodder. We are stepping up and demanding the respect we are owed. Now? Agents. We are googling you. We are watching what you are tweeting and we are reading your blogs. We are not expecting anything from you that you aren’t expecting of us—professionalism and respect.

It is a wonderful time to be a writer. No matter what road writers now choose to take, traditional, self-pub or indie, I feel writers will finally enjoy the success and the esteem they deserve.

Welcome to the revolution!

So what are your thoughts? Opinions? Are you happy that writers now have more options? Do you feel overwhelmed? Excited? For those of you who have gone indie or self-published, what are the greatest lessons you have learned?

I love hearing from you!

To prove it and show my love, for the month of July, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

***Changing the contest.

It is a lot of work to pick the winners each week. Not that you guys aren’t totally worth it, but with the launch of WANA International and WANATribe I need to streamline. So I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

And also, winners will now have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of July I will pick a winner for the monthly prize. Good luck!

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.

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115 Comments

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