Posts Tagged how to become and expert
Yesterday, WordPress (for some reason—I suspect evil elves) published my notes and many of you were sent my “Blog Haiku.” For those who missed it? Here it is:
Fill a Need
Get a Thick Skin
Now to expound…
Non-Fiction and Fiction Authors Have Similar Goals
Good non-fiction informs and entertains. Fiction entertains and fills an emotional vacuum.
Fill a Need
If we are writing non-fiction, the first thing we need to ask, is “What need is this filling?” Do people need to learn how to eat healthy, heal from divorce, manage time, balance their checkbooks? Do they want to understand and explore information left out of the history books? Do they want an informed opinion about economics, politics, or disease? Do they have a need to be intellectually stimulated?
Maybe readers want to learn about a subject that is beyond their intellectual grasp. I love documentaries about astrophysics, but whenever the alphabet (particularly the GREEK alphabet) enters MATH? I’m lost.
Doesn’t mean I might not be interested in sub-atomic particles and The Big Bang. I love writers skilled enough to take an unintelligible subject and then (through their writing) enable me to connect, understand, and appreciate something so complex.
Whenever we contemplate a subject, we must remember we are selling a product.
Secret Deodorant fills my need to smell nice at the gym and not offend those close (or sweat through my blouse and embarrass myself). A nifty car fills my need to travel from point A to point B, pay less for gas and have a sensor that tells me I’m about to run over the neighbor kid’s bike.
Insurance fills a need to prepare and feel secure that, if and when disaster strikes, I have a company watching my six and promising to make things right. Febreeze fills a need to make my home smell like autumn leaves. In Texas, this is an important need because in September, it is still 100 degrees and I need some promise it is REALLY fall.
With fiction, we are filling emotional needs. A need for excitement, adventure, love, intimacy, triumph, closure, healing, or even escape.
In non-fiction, this is particularly important, especially in the beginning. When we go niche, we minimize competition. We can establish expertise, grow deep roots and gain authority. Eventually, if we desire, we can use the niche success to broaden our platform.
For instance, when I started blogging about social media, I was trying to be like other experts because I was new and insecure.
Then I noticed the tactics other experts were teaching weren’t very author-friendly. Most of us aren’t IT people or power-marketers. Also, many of the experts were speaking to businesses who could simply employ someone to do their social media.
The owner of the business wasn’t in charge of creating the product, too.
Thus, I went niche. I made my content different and for a very specific audience—writers. Sure, WANA methods actually work for any small business. They are ideal for artists, photographers, stylists, lawyers, and any profession where the owner is required to also produce the product/service and lacks a department to delegate social media duties.
Yet, I remained focused on writers. One day I might expand. That’s the plan. But if I’d tried to compete with Guy Kawasaki in the beginning, I’d have been in a losing battle. I picked a field I could cultivate.
I defined my audience and dedicated everything I had into serving, informing, preparing and entertaining THEM.
If I want to write a diet book, a diet “that works” is a lot of competition. But what about a diet book for the woman who is breast-feeding and wants to lose weight, feel better, combat post-partum depression naturally and have a waistline again?
This same principle applies to fiction. Many new writers are hesitant to pick a genre. We want to write a book everyone loves. In trying to please everyone, we please no one. Focus is key with fiction. Ask what you want your readers to feel and then focus on that. It will make your writing tighter and it will give it a greater chance of connecting to a willing audience.
We all recognize pizza in all its amazing and varied forms. Some weird casserole with a fancy name? Might taste better, but the pizza is an easier sell. Pizza CAN be creative. Yes, we can blend genres and use artistic abilities to offer “same but different” yet there needs to be a grounding point or audiences are left scratching their heads saying, “I know you SAY it’s good…but what IS it?”
Look for the vacuums. Demographics not being served. This is why I am so excited about Baby Boomer Romance. Still fills a need (love, excitement), it’s recognizable (romance), but it’s different. It can appeal to the 58 year-old who wants to read about a woman in her age group finding love.
Get a Thick Skin
Whether we are writing non-fiction or fiction, this is imperative. There are people out there who have nothing better to do than tear others down. Yes, I’m excited to now be blogging for The Huffington Post. It was a wonderful promotion as NF expert. Yet, a new level, new devil. I can’t moderate comments, and it didn’t take long to get the comment bashing me for using the word “Awesome.”
I used the word “awesome” ONCE, so I am guessing this is now a word banned from the English language? And I wonder if the commenter realizes she doesn’t look smart, just like a jerk. It took practically duct-taping myself in another room not to respond:
Awesome comment. It’s awesome you could take the time to make such an awesome observation. It’s awesome feedback like this that makes future blogs even MORE AWESOME. Thanks for being AWESOME.
But this goes with the territory *shrugs*.
Fiction authors? You cannot please everyone and if you try to? You start wearing your underwear on the outside of your clothes and take up collecting beer cans in a stolen Wal Mart cart as a hobby. Just don’t go there.
Fiction is subjective, so probably far more vulnerable.
One person LOVES description, and another hates it. One person LOVES lots of subplots, and others are confused. Just hone your craft, put out the best work you can and keep moving. Many of the bullies out there have been bullies since they were in fourth grade teasing the poor kid with the KMart clothes and a lisp.
Look at the bright side, we could be THEM.
What are your thoughts? Have you been on the other end of a bully? A Goodreads bully? Did you use duct tape to keep from hunting them down and burning dog poo on their porch? In your writing, has going niche offered focus? Do you have a clear vision of the “needs” your works should be filling?
I love hearing from you!
Winner of 20 page edit. Troy Lambert. Please send your 5000 word Word Document to kristen at wana intl dot com.
Since it was such a HUGE success and attendees loved it, I am rerunning the Your First Five Pages class SATURDAY EDITION. Use the WANA15 code for 15% off. Yes, editors REALLY can tell everything they need to know about your book in five pages or less. Here’s a peek into what we see and how to fix it. Not only will this information repair your first pages, it can help you understand deeper flaws in the rest of your manuscript.
My new social media book, Rise of the Machines–Human Authors in a Digital World is NOW AVAILABLE. Only $6.99.
WANACon, the writing conference of the future is COMING! We start with PajamaCon the evening of October 3rd and then October 4th and 5th we have some of the biggest names in publishing coming RIGHT TO YOU–including the LEGEND Les Edgerton.
If you REGISTER NOW, you get PajamaCon and BOTH DAYS OF THE CONFERENCE (and all recordings) for $119 (regularly $149). Sign up today, because this special won’t last and seats are limited. REGISTER HERE.
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