Posts Tagged Kristen Lamb Rise of the Machines

After the Dumpster Fire of 2016—How to Make 2017 ROCK!

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We are THANK GOD bringing a close to 2016. Though I’ve survived, I feel like I’ve dragged myself out of a Dumpster fire. Is it me or did 2016 actually last three years?

But as Robert H. Schuller once said…

Tough times never last but tough people do.

Many who read this blog desire to be professional authors and that is a great goal and it is attainable but there are some practical realities we need to appreciate. The road to becoming a pro is long and brutal and treacherous and this post is to help you prepare accordingly.

Think of it like this. If you wanted to take a leisurely stroll around the neighborhood with your dog and kids, would you pack MREs, gallons of fresh water, portable water filtration systems, tents, sleeping bags and a med kit? Would you hire a personal trainer to get you in pique condition for the journey? Would you hire a team of sherpas?

Likely not…unless you’re my husband but he just wants sherpas.

Conversely, if you wanted to summit Everest, would you just slip on the running shoes and leash the dog? You haven’t exercised since Paris Hilton was cool, but why not? Fresh air in the Himalayas might do you some good, right?

Unless you wanted a lonely frozen death on a mountain? Yeah. Again, NO.

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Yet sadly, a lot of writers fall into the secondary category. They have a dream of scaling one of the toughest goals in the Western World without fully appreciating what is required for such a journey. An idea only gets us so far and if we fail to properly prepare for what we are wanting to do, we are making an already long journey far longer and harder than is necessary.

I don’t think anyone who has ever summited Everest believes it was easy-peasy, but without the right planning, prep and gear it would surely have been impossible.

Unfortunately, I began my journey seventeen years ago with nothing more than BS and glitter and have done my share of falling off the mountain.

*long scream* *bounce bounce OUCH*

So here are some tips to help you with your journey into 2017 and though I am downloading a lot onto you, these fundamentals will make EVERYTHING work better, especially any New Year’s Resolutions…

Guard Your Dream

Often when we get a new shiny dream we are so excited and we want to go tell everyone so they can be super excited too. That is not always a good plan because humans are weird creatures who all have baggage (and not just carry-on).

When I was new, I thought others would be happy for what I wanted to achieve, that they would be supportive and we could do this together! And what I am about to say is going to be very unpopular, but it is unfortunately true.

Most people will settle for less than what they are truly capable of. But, here’s the kicker…

They really don’t want to believe they settled.

***Denial is more than a river in Africa 😉 .

These folks will have all kinds of good reasons they can’t do X, Y and Z and they will honestly believe them. So, when you come bee-bopping along all excited and start showing them they really could do better if they really wanted to? They are going to resent you. Just expect it.

Bear with me….

I want you to think back to every frigging group project you ever had to do in school. Be there. Think about it. Feel the emotions. Let the anger flow through you….

All right.

Now back to your writing dream. Do you really want it to be a group project?

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When I was new, I thought every person who said he/she wanted to be a successful writer really did. I stayed in writing groups for years with people who had no time to do any writing but plenty of time to start a lot of back-stabbing drama.

I kept trying to make it work because I really didn’t want to be alone. Being alone was terrifying. But the more I pressed and the harder I worked, the more pushback there was from those who should have been on my side (YES, even especially FAMILY).

I had to choose between pleasing others or reaching the goal I’d set out to attain.

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The problem with group dynamics is that water will find its level. If we are fortunate enough to find a group with similar aspirations and work ethic, that is wonderful. But make sure you are being honest about who you are surrounding yourself with.

Actions speak louder than words and sometimes, to summit? We need to cut some ropes.

NO Lies

One of the big lies you will hear from people (and maybe even yourself) is the I just can’t find the time lie. Here’s the deal. Time isn’t hiding in the couch cushions with the TV remote. We don’t find time, we make time. People make time for what they find important and if you don’t believe me here is an example.

You drop a buck on a lottery ticket on a whim and win twenty million dollars in the Power Ball. Would you really have to find time to go turn it in and get the cash?

So if you find yourself saying those words, “I can’t find the time” just be honest and say, “It isn’t important to me.”

Being a successful author will require time. The more time we invest, the quicker and the better the payoff. We need time to write, research, train, and build a brand. Compromise any of those and the goal is harder to reach. So be honest with yourself in 2017. If your writing dream is really important, then actions should reflect that.

***Goes for me, too 😉

Time to Write

Image via Drew Coffman courtesy of Flickr Creative Commons

Image via Drew Coffman courtesy of Flickr Creative Commons

We need to write. I have been running writing sprints every weekday morning on my Ning WANATribe for well over a year so that any writer willing to invest the time will get to write alongside me and experience a professional pace. I pay $70 a month out of my own pocket and out of almost 3,000 members, want to know how many regularly show to sprint?

Fewer than ten.

We do sprints 40 minutes at a time all morning every morning (sometimes all day). Even if a person did one sprint a day and only eked out a single page (250 words), that person would have a finished draft in less than a year. And while that seems like a long time to write a book, how many people have been futzing with the same novel for five or more years?

Never underestimate the power of simply showing up.

If our goal is to publish a book in 2017, we have to actually write it. I know. Hard stuff.

Time to Read

Image via Flickr Creative Commons, courtesy of Craig Sunter

Image via Flickr Creative Commons, courtesy of Craig Sunter

Reading is how we hone our skills and learn. I do a lot of editing and one of my biggest complaints with new writers is it is clear they do not read. They beat up a lot of the same words, the same tired descriptions and their dialogue sounds like a bad soap opera. Often I can tell in less than ten pages they have no plot.

But these are the same folks who will claim they have no time to read.

I read about three books a week. No I don’t sit with a nice hard back the way I would prefer. I listen to audio books and it isn’t my preference but it works with all I have to do. I can’t sit and leisurely page through while folding laundry. I can, however, listen to an audio book and with Kindle Unlimited and an Audible membership I can afford my habit.

No, not all writers are plotters, but I will be blunt. Pansters really are plotters but the reason they can get away with not sitting and outlining is they literally have read so many books that structure is hardwired into their brains and they can navigate a 60,000-110,000 word story intuitively.

Successful pantsers are extremely well read (plotters too but pantsers even more so).

If we don’t spend time reading, we will probably spend way more time with crappy drafts. Most people are not born writing savants. Stephen King didn’t become Stephen King without reading fiction and using others to refine his craft.

Time With Pros

Reading is our time with pros. We can see how J.K. Rowling or Neil Gaiman or whatever writing hero we have executed plot, character, tension, pacing, etc. We can also take classes or read books to shorten the learning curve instead of spending far more time figuring it out on our own.

You can spend ten years and three bad books figuring out all the intricacies of how to plot or take my class and get ten years of MY work in an hour.

Feel free to blog unsuccessfully for a couple years OR take one of my classes and I already did the hard work for you.

The thing is, you will spend time but there is a choice on how you spend it 😉 .

****New classes are listed below.

Time to Brand and Build a Platform

Lots of writers want to whine about social media and that it is too hard and it takes too much time. All right. But discoverability is an absolute nightmare and most people are not buying books at bookstores namely because bookstores are getting about as rare as unicorn tears. Of the remaining point of sale outlets only a small fraction of titles are available and for only short periods of time.

You really think Costco is going to let titles sit on their ONE table long enough to cultivate readers? No. They are only stocking authors who already cultivated readers. They are going for proven sellers and even those guys have a brief shelf life.

Barnes & Noble is dedicating more and more shelves for knick-knacks, toys, music and gadgets because they have a higher profitability. B&N, to me, has become less and less of a bookstore and more and more The Borg—a haphazard compilation of all the businesses their predatory behavior rendered extinct.

Just cobble a coffee shop a toy store a music store and a Hallmark together and sprinkle on some books and VOILA!

B&N 2.0.

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I know. Reality sucks. Reality dictates I can’t live on pizza and Ding-Dongs and be skinny. Reality dictates I can’t pay my power bill with my looks. When it comes to being a writer? Reality dictates we build a brand capable of driving sales and the brutal truth is this was ALWAYS the truth even before social media.

Go to any used bookstore and whose books do you really see? I mean REALLY see? Authors with multiple multiple titles. Don’t believe me? Blindfold yourself and spin around three times and see how many steps it takes to hit a James Patterson, Stephen King or Nora Roberts book.

In the olden days before social media, that was how an author became a household name. They wrote a crap ton of books.

Frankly? This is still how it is done, though social media and blogging can make name recognition that drives sales happen far sooner and with fewer titles. But branding and social media has to be done in an effective way.

There are no shortcuts. Book spam is NOT branding. Friending people on FB and spamming their wall is NOT branding. Blogging about your own book is NOT branding. Ranting about politics nonstop like a pit bull with Tourettes is NOT branding.

Well, it is. Kind of. It’s called negative branding and it is guaranteed to make people avoid us more than a Jehovah’s Witness who just joined Amway.

And I know the new trend is to buy into these services that promise newsletter nirvana but read my lips…

Without a brand it is only spam.

Authors who are successful with ads, Bookbub, newsletters, etc. are successful because they first took time to cultivate the audience.

They built a foundation with either multiple books and or meaningful social media branding. We skip that step at our own peril.

Trust me. I’ve been through all the fads. I was on Gather in 2004 when I first realized social media branding would eventually be crucial for authors. I was laughed at by agents and editors and tarred and feathered by traditional authors for years.

So I did something about it.

I very literally wrote the book on social media branding for authors, and I have stood the test of time through all the “experts” who’ve offered shortcuts. I withstood the 99 Cent Book Blizzard of 2010, the Free Book Free For All of 2011. The Triberr Tsunami of 2013, the Algorithm Alchemy of 2012-2013, the Automation Avalanche of 2013-2014 and on and on and on.

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So back to newsletters….

I’ve seen all the hype.

Forget Facebook! No blogging! No time required! Social media no longer works! A big newsletter mailing list is the ticket to fame and fortune! Build that list! We can HELP!

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No.

Just….stop.

Unsolicited offers from authors we don’t know? It’s called spam. Do newsletters work? YES. But only with a solid foundation. Without that? Mass numbers and blind luck.

So all of this goes back to my point to guard our time. Quick fixes are never quick so we buy into the Social Media Shake Weight at our own risk 😉 .

Make 2017 count and just ignore the fads. Consistent meaningful effort in small doses over time is far more effective than anything some guru will sell you. Need a manual? Pick up a copy of Rise of the Machines

My methods have literally sold tens of millions of books and even launched unpubbed newbies to NYT status. My methods aren’t fancy but they do work and they work on any social platform in any given year because my approach is not based on technology or gimmick or trickery. My approach is based on humans and humans don’t change.

I have zero interest in turning you guys into high-pressure salespeople or mega-marketers. Just be YOU and still have time to write.

Honest.

And yeah yeah I am promoting my book and classes. But I’ve also written over a thousand blogs and spent almost $6,000 of my own money maintaining WANATribe with NO fees and no ads, so I think it is safe to say I want to help you guys succeed 😀 .

So there you go! All you need to rock 2017. Guard your dreams and guard your time. Success is simple but it isn’t easy. We must spend time but if we spend it well and consistently, rewards are there.

What are your thoughts? Have you been bad about guarding your dreams? Have you allowed toxic friends, family, writing groups to drag you down? Do you get overwhelmed and forget that small actions do add up? Are you going to MAKE time in 2017?

I love hearing from you!

And to prove it and show my love, for the month of DECEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

November’s winner of my 20 page critique is Nancy Segovia. THANK YOU for being such an awesome supporter of this blog and its guests. Please send your 5000 word Word document (double-spaced, Times New Roman Font 12 point) to kristen@wana intl dot com.

Check out the Upcoming Classes

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! 

All you need is an internet connection!

NEW!!!! APPROVED USE FOR CHRISTMAS MONEY!!!!

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 6th

Plotting for Dummies January 7th, 2017

When your Name Alone Can SELL—Branding for Authors January 13th, 2017

Social Media for Authors January 14th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

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58 Comments

Why Your Author Blog is Stuck & What To DO

Image via Flickr Creative Commons, courtesy of Mike Licht

Image via Flickr Creative Commons, courtesy of Mike Licht

Ah the blog. Some of you might perk up at the word. Others? Blog sounds like some radioactive creature that hatched from a meteor and is only there to feed. Feed on your energy, your hopes and your dreams.

Many writers start the blog with high hopes, then a few months in? You can’t bear to go to your computer because the screen is a reminder of that shiny blog you started…then abandoned to the spam bots.

A blog done properly is one of the most powerful tools in our social media arsenal.

Twitter could flitter and Facebook could face plant, but the blog will remain. In fact, blogs have been going strong since the 90s and have taken over much of what used to be the sole territory of traditional media outlets. Additionally, blogging is the only form of social media that plays to a writer’s strengths.

Writers write.

Many writers get overwhelmed at the idea of a blog. But there are SO MANY blogs! Yes, there are. But don’t let that number fool you. Yes there are a gazillion blogs, but how many are any good? How many are consistent? How many have been abandoned?

When we blog properly, the competition isn’t nearly as bad as one might imagine.

What vexes me profoundly is when I attend classes on social media and blogging and witness eager authors listening to advice that frankly? Sucks. Not long ago, I literally walked out of a blogging class at a conference…namely because shutting up is not my strong suit.

So today, I want to outline some basics for you and get you asking and answering the correct questions before you begin to blog. If you want to know more about the author brand/blog I go into great detail in my book Rise of the MachinesI also have two classes coming up—Branding for Authors (May 16th) and Blogging for Authors (May 20th). This will keep this post a reasonable length because blogging is a vastly complex topic.

But the biggest question we need to ask in the beginning (before we get stuck) is….

What Kind of Blogger Do I Want to Be?

An Author Blog is Different

Image via Flickr Creative Commons, courtesy of Sally Jean

Image via Flickr Creative Commons, courtesy of Sally Jean

One thing I want all of you to understand is that the author blog is a distinctively different creature. Part of why I got so angry in the class I walked out of was because the expert failed to make the distinction and acted like a blog was a blog was a blog.

NO.

There is a HUGE difference between a blog and an author blog so you need to ask yourself this BIG question before you ever get started because it will impact everything that follows.

Is your goal to become a professional blogger? Or, is your goal to use your blog to build your author brand and eventually drive book sales?

There’s no wrong answer, but there is a vast difference in approach and planning. Often bloggers will use monikers. Think Scary Mommy, The Bloggess, or Pioneer Woman. For a blogger, this is perfectly fine since the goal is to build the BLOG and often the goal is to become big enough to be able to sell ad space.

If, however, you are wanting to be a successful author who blogs? A moniker makes your journey unnecessarily longer and harder and will only add layers of friction to your brand. The only acceptable author brand is the name printed on the front of your books.

People don’t like thinking and they’ve gotten really spoiled. If I spend years blogging as HappyFunGirl, then no one browsing novels would even notice Kristen Lamb because I branded the wrong name. 

Image via Flickr Creative Commons courtesy of Steve and Shanon Lawson

Image via Flickr Creative Commons courtesy of Steve and Shanon Lawson

There is another constraint worth mentioning. Content. Often blogs revolve around a particular area of interest—cooking, family, parenting, pets, etc. These are all non-fiction topics and stuff the left brain loooooves.

The problem is that authors are selling a right brain product (fiction). Why are we selling a right brain product with a left-brained brand? It’s bait that’s less than ideal. Again, it can work, but it isn’t connecting the way it needs to in order to cultivate a fan base for fiction.

Another problem when we start a subject-based blog? It’s easy to burn out (get stuck). An author blog gives us far more flexibility and freedom in our content that will keep us passionate about writing for years to come. We won’t feel chained to a subject that no longer interests us.

Courtesy of Imagens Evangelicas vis Flickr Creative Commons

Courtesy of Imagens Evangelicas vis Flickr Creative Commons

Platform Matters

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Why it is really critical to define our goals in the beginning is this is going to dictate where to build our blog. Any “expert” who says the only difference in a free platform and a paid platform is how many fonts, colors and backgrounds you have to choose from, doesn’t know her stuff.

The reason I’m a huge fan of the blog is the blog is a great way to drive book sales in a noninvasive way. We blog on something that catches interest, a reader clicks and likes and subscribes, and over in the corner, what do we have?

A shopping cart to BUY our books.

The entire reason I became a social media expert was I fell victim to the same bad advice I’m warning you of today. The same advice being given in 2016 in that class.

I didn’t know that the real difference in the FREE version and the PAID one had everything to do with BUSINESS.

In the FREE version, we cannot conduct commerce, which means no shopping cart. I didn’t know this in the beginning and it wasn’t until I had over 25,000 subscribers that I realized my mistake. By the time I had books for sale? There was no moving my followers, my 500+ blog posts and my tens of thousands of comments.

I had to start at GROUND ZERO if I moved. Yes, I was STUCK.

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***Actually, WP now will allow me to move everything but I had to wait five years for the technology to catch up to my oops. I’ll be moving over the summer when things slow down. It will be way easier for me to have a shopping cart instead of having to hyperlink books and classes every post.

But here is the deal, I’ve done all the dumb stuff so you don’t have to. Plan for success and just invest the $100 in a paid site. You will thank me later 😉 .

If you are stuck and not growing and not selling books? Might be time for an upgrade.

Interface Matters

We must remember that the easier we make it for people to find, interact, subscribe, follow, share and comment on our blogs, the greater the odds of the blog being successful. This is why I strongly recommend a WP based website. I know some authors love Blogger and are very successful using it and if so? Sally forth. This is more for the new folks.

WP, in my POV, is far more user-friendly. Blogger makes me solve five CAPTCHAS, submit a haiku, three letters of reference and a blood sample before I can comment. This is why if I click on a link and see the post is Blogger based? I don’t even read.

Blogs live and die by the comments, so no matter what platform you use, please make it easy for people to comment and share.

When authors don’t get comments and followers it is super easy to get discouraged and give up. Change the interface. It might just be your readers are having a tough time connecting.

Bonus Blogging Tip

If you start an author blog, make it your landing page on your author website.

Static pages are boring and no one wants to go there. This makes it easier for you to use blogs as bait to get folks to your site where hopefully they will buy books. Remember the more we make people click to navigate, the more chances we have to lose them. If the blog and shopping cart are right there on the landing page?

BOO-YAH!

Also, if you blog regularly putting your blog on your author site (home page) will make the search engines looove you and will give you algorithmic advantage which is essential for success 😀 .

What are your thoughts? Did you realize there was a difference between the blog and the author blog? Are you seeing some things you’ve been doing that might be stalling your blog? Have you lost the love for blogging?

I LOVE hearing from you!

To prove it and show my love, for the month of MAY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

More Classes

Your Story in a Sentence—Crafting Your Log-Line (THIS FRIDAY!!!) This is a great diagnostic for a floundering plot. I can tell what is wrong (or even right) with a plot by looking at the log-line. The first ten signups get their log-line shredded IN CLASS and for FREE.

Bullies & Baddies—Understanding the Antagonist This class will teach you to be a master plotter. No antagonist, no plot. Weak antagonist, weak plot. Additionally this class will teach you how to put conflict and tension on every page.

Hooking the Reader—Your First Five Pages The first five pages are one of our best selling tools. We fail to hook the reader and that is a lost sale. In this class, we go over the art of great beginnings. Additionally, the upper levels Gold and Platinum I actually LOOK at your pages and critique your actual writing. I am offering DOUBLE PAGES for FREE so this is a fantastic opportunity to get feedback from a pro.

 

 

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88 Comments

Oh Grow UP!—Unfriending Part 2

Image via Flikr Creative Commons, courtesy of Memekode.

Image via Flikr Creative Commons, courtesy of Memekode.

We’ll pick up on the whole, “Artists not working for free” thing later. Is free a good thing? Yes and no. Benjamin Franklin has a saying I’m going to adopt for how I feel about FREE.

Free is an excellent servant, but a terrible master.

But while I’m working on those posts, let’s return to the discussion we began—the notion of unfriending. My first post was about why we are wise to keep as many friends as possible (even for folks not out to specifically “build a brand”) so I recommend checking it out.

And on to the next leg of our adventure. Here’s the deal…

People are Not THINGS

Guess what? You are not a gadget. You have value and have meaning simply by being you. So keep being spectacular 😉 .

Whether we want to admit it or not, unfriending is a form of rejection. On Twitter I’ve never paid attention to my numbers. It was the same way on my FB profile until I got close to that 5000 limit and then, every time someone bailed?

It was obvious.

For all I know, it could have been a bot that was suspended, but in my mind?

Image courtesy of Flickr Creative Commons

Image courtesy of Flickr Creative Commons

No one likes rejection and rejection hurts feelings. Why hurt feelings if we don’t have to? Do you like being treated like a “thing”? I don’t, so I don’t do it to others.

When we “add as a friend” we are entering a relationship based on social norms which are the rules that guide and govern human relationships. Treating human beings like they’re an e-mail list to be culled is unkind and breaks the social contract we agreed to.

Socia Media Isn’t All About US

If people aren’t “things” that means they do not exist solely for our amusement/benefice. It’s why I loathe it when people make announcements that they’re cleaning up their friends list.

Well, if we have never talked or you don’t like or share my content I am cutting you.

Passive aggressive much?

Seriously? Who does that in real life?

You haven’t been within 500 feet of me in the last year so this protective order shouldn’t bother you.

You haven’t called me since last year so it shouldn’t hurt you that I blocked your cell number.

What do we do in real life? We go on! If people stop by or call or we run into them? We’re pleasant. We don’t act like a bunch of drama queens.

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First of all, quit thinking the world revolves around you. It doesn’t. It revolves around me 😀 .

Kidding!

Someone might not be liking or interacting with our content for any number of reasons.

Maybe they had a major surgery or life event (a death) and haven’t been on-line. Maybe they haven’t yet figured out how to use Facebook but eventually will. They may not be interacting with us simply because of Facebook’s algorithms. Our content might just not be showing up in their feed. Period.

It isn’t personal.

(Though unfriend and it is totally personal.)

Thus, it’s rather unfair to unfriend people because they aren’t interacting with us. That person could be the greatest connection we ever make so unless they are actively and chronically misbehaving? Leave it alone.

I said, chronically misbehaving…

If a person generally has great posts and suddenly posts or likes something that offends you?

Move on.

If they have a bad day?

Move on.

If Something is Phishy, It Might Be Phishy

Image via Flickr Creative Commons courtesy of Maarit Lundback

Image via Flickr Creative Commons courtesy of Maarit Lundback

I once got a really racy message from a female author on social media. I’d never talked to the woman but I took a look at her wall and the message was SO off when laid in comparison to her content (that and there were a crap-ton of spelling and grammar errors).

Instead of unfriending, I politely messaged back I wasn’t interested in a rendezvous with handcuffs but thanks for the compliment. Turns out she’d been phished and was mortified. Porn bots had been messaging everyone in her list.

But, had I not messaged her back, she would never have known why people were fleeing from being her friend.

A good friend tells you when you have digital pigeon poo in your hair. Come on, folks!

We’re Going to HAVE to Give Some Grace

Image via Flickr Creative Commons, courtesy of Thomas Ricker.

Image via Flickr Creative Commons, courtesy of Thomas Ricker.

Just like we do in person. In real life, we give others latitude and that’s why we can remain friendly. Expecting everyone to behave perfectly 100% of the time is as ridiculous on-line as it is in person.

Also, remember we might not know as much as we think we do, so the benefit of the doubt comes in super handy.

Since we’re talking about the subject of unfriending I’ll share a story. Back at the holidays, out of nowhere I was hemorrhaging friends on Facebook. Like 30 people unfriended in the course of a couple of days. I’m at the 5000 limit so it isn’t all that unusual to lose one or two people a day, but 25+ was just bizarre.

It wasn’t until a childhood friend publicly shamed me for “liking” a post that I realized what happened.

NOTE: Facebook announces every time you fart in the sidebar unless you change the settings. I choose not to. I feel that if everyone can’t see what I’m doing I probably shouldn’t be doing it on-line. I generally avoid privacy settings because I believe they’re the water wings of the digital world and create a false sense of safety that can land us in big trouble.

Anyway…

Apparently, I had “liked” a seriously tasteless cartoon. But the thing was, I never actually liked it at all. I have an android phone with a touch screen. Very often when I am using my finger to scroll through my feed, I accidentally hit things. Sometimes I like things unintentionally.

It happens.

I actually did get somewhat angry with the friend for calling me out and shaming me publicly and politely confronted her over it (and she apologized). We aren’t just social media friends, we’ve been friends since the age of five. This person knew me. She even admitted that she was shocked I’d “liked” this cartoon.

My response?

So, if what you saw was unlike anything I’ve ever shared. If it was so grossly out of character it even gave you pause, why not just message me and give me a heads up? Hey, Kristen I saw you liked this cartoon making fun of kittens being punched in the face. That seems odd and not like you at all. Were you phished?

But at least my friend was brave enough to say something and I did thank her for that because then I could go back and “unlike” that cartoon (thus solving the mystery of the missing friends). But what gets me is this. How many people automatically saw one thing they didn’t agree with and they hit the unfriend?

And that is neither here nor there because if people are going to leave that easily then *waves*.

But why are we THAT sensitive and is it healthy?

Diverse Friends Help Critical Thinking

Kristen as Redneck Barbie

Kristen as Redneck Barbie

I’m a born and raised Texan. Enough said.

It’s pretty easy to spot where I sit on the ideological spectrum upon meeting me. But, if you look at my biggest friends, most of them look nothing like me. I collect Jews, Muslims, atheists, Wiccans, democrats, socialists, communists, libertarians, vegans, gays, feminists and on and on and on. We are more than our faith or political party, and liking people who are just like we are is no great accomplishment.

Living in an ideological echo chamber is bad and it’s especially bad for authors.

First of all, it makes your brain turn to pudding. If no one ever challenges what you believe and makes you actually have to articulate why you feel a certain way, it kills brain cells. Everyone sitting in a circle saying the same stuff rots the noggin.

Last I checked, we writers needed a good noggin to do what we do.

It’s a False Reality

Original Image via Flickr Creative Commons, courtesy of Anurag Agnihotri

Original Image via Flickr Creative Commons, courtesy of Anurag Agnihotri

Everyone agreeing with us isn’t life. I often wonder if this is why millennials are having such a tough time interacting in person. They aren’t properly socialized. They’ve grown up in a world where they can craft and cultivate their world to never ever be uncomfortable, so when they get into reality, they have no idea how to get along. They crumble or explode the second someone has a different opinion.

Writers, we are selling books to all kinds of people, and some of them are not very nice. Some are downright trolls and if we insulate ourselves in this false reality on social media? We are ill-prepared to deal with the very real difficult people we will all eventually face.

My fear is that this ability to friend and unfriend and edit and redact is creating a world where no one is allowed to be different lest they be punished.

People Have a Right to Be Different

Image courtesy of Rafael-Castillio via Flickr Creative Commons.

Image courtesy of Rafael-Castillio via Flickr Creative Commons.

Guess what, you do not have to agree with me on everything for me to like you. And if we can only be friends with people who agree with us then we need to get rid of the Pampers and grow the hell up.

Adults can actually handle someone else having a different opinion.

I get so tired of seeing people being bullies on social media. “I am just announcing that if you don’t agree with me on X issue then I am unfriending you.”

Really. Just really. Are we five?

So we get along in 9,000 other areas. We share a mutual passion for history, books, kittens, jokes, Star Trek, but if I support X political candidate you’re out? Can I offer you a sippy cup and some used DVDs of Yo Gabba Gabba?

We mere mortals have been handed the greatest tool to change the world in the history of humanity and all we can do is play digital dollhouse? Because when we bully people that they have to be just like us, that’s what we’re doing. Carefully crafting and positioning everyone who can be in our little artificial habitat.

This world is screwed up and needs changing. And we adults are going to change it, not a bunch of thin-skinned babies who need Political Pull-Ups.

To be successful in life we are going to have to play well with others. Yes, what we learned in Kindergarten was pretty much all we needed to know about life. We are going to have to work with all kinds of folks who are a different race, creed, religion or political leaning and we are wise to learn how to navigate differences without anyone crashing on the rocks. We have to learn that a heated disagreement is simply one event on a timeline and move past it.

*waves at Frank (RantingMonkey)*

When Frank initially commented on my blog, he was on the spicy side. So I was a tad extra spicy. But you know what? We calmed down, saw we weren’t really all that different and the differences? Eh, fuggetaboutit.

My PEEP! Yes, we are now pals and pretty dang good ones, too.

If I’d unfriended everyone who was unlike me (or only friended Kristen Clones), I’d have missed out on some of the kindest, most generous and brilliant people I’ve had the honor of knowing, loving and serving.

Come on! GROUP HUG!

What are your thoughts? Though please keep any political, social or religious commentary on the down-low. We can share general experiences here without this turning into a political rant on Fox/CNN.

Do you think it is ironic that we have the abilities to share ideas more now than ever in history, yet have become more closed-minded than ever? Do you get to the point where you don’t even want to share an opinion for fear of being bullied? Have you ever had something happen to your accounts (I.e. hacked) and people just unfriended instead of saying something?

Are you concerned that this Photoshopped/crafted world is unhealthy for us? Are you super grateful for the friends you have who are super different from you? Do you gain new insights and perspectives?

I really DO love hearing from you!

To prove it and show my love, for the month of FEBRUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

Finally caught up and got us two winners for December and January. Normally I am faster but been blessed to have a lot of blogs go viral as of late. Congratulations to:

December’s Winner: AmieGibbons15

January’s Winner: Lisa Fender 

Please e-mail me a Word document with your 5000 words to kristen at wana intl dot com.

Double-spaced, inch-inch margins, NTR font. Congratulations!

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

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Being the Best—What it Takes to Be a Rainmaker

Image via Pamela Poole W.A.N.A. Creative Commons

Image via Pamela Poole W.A.N.A. Creative Commons

We are headed into the holiday season and it is time for friends and fun and food and revelry. But, it’s also a time for reflection. Maybe to think about what went right, what went wrong, what could go better. What do we want to accomplish in 2016? I’m a serious go-getter. I think I have three settings.

GO.

GO FASTER.

UNCONSCIOUS.

I like to believe I am the person who gets things done, but I wasn’t always this person. When I started out writing, I think I was more in love with the “idea” of being a successful author than the actual work involved. I wrote when I felt like it. I needed outside approval and validation. I wasted all kinds of brain power wondering if I was a “real writer.”

Yeah *hides head in shame*.

Anyway, I hit a major turning point years later and that is a story for another time. Truth was? The answers had been there all along. I’d just forgotten the truth or didn’t really want to hear it. The answer was actually from my sales days.

I needed to return to being a rainmaker.

Rainmaker? Yes, rainmaker.

Rainmaker is a term that we used when I was in sales.

WHAT is a Rainmaker?

The rainmaker is the person who gets $#!@ done no matter what. Call him a 1%er, call her a cleaner a cooler a closer. Call this person whatever you will, but I dig rainmaker.

This is the person many of us want to be because the rainmaker is the stuff of legends.

Rainmakers come in all forms. It is the teacher who refuses to believe that a kid cannot learn, who adjusts her teaching style relentlessly until she can break through. It is the waiter who remembers all his customers names and what they order. It’s the athlete, the C.E.O., the small business owner, the S.E.A.L. , the entrepreneur, parent, the author, the artist.

But regardless of profession, all rainmakers share some common traits.

Those of you who read this blog regularly will probably see yourself in the following list because this blog attracts a certain type of reader. Rainmakers and Those Who Are Unusually Attractive. So, if you are NOT a rainmaker, then you will have to coast on your looks.

Sorry.

Today I am going to list some of the character traits of the rainmaker. Some you may possess naturally. Others you might have to work on. I do. We are always a work in progress.

The holidays are coming…but so is 2016. Rainmakers make it rain and we need to make some preparations for 2016. Winter is coming.

Sorry. Been watching Game of Thrones. Couldn’t resist 😀 .

Anyway, what makes a rainmaker? What are some areas we have to watch? Work on? How can we improve?

Rainmakers Have a Dark Side

My opinion? To be a good writer, we must have a dark side. For fiction, we need this dark side to be able to see into the blacker natures of humanity and make them real. If we don’t possess our own dark side to peer into and reference, we’re left with a cheap imitation. All characters are, in essence, a slice of who we are…which is probably why it freaks normal people out to be around us.

Normal people (I am told) do not sit at a Thanksgiving dinner with family and wonder how many ways one could hide a body.

Even those authors who don’t deal in body counts, one must be able to draw from the corrupted aspects of the soul—avarice, jealousy, hate, lust, pride—or?

Meh.

The blacker our black, the brighter our white.

The dark side is not inherently “bad” and it doesn’t have to be “immoral.” We are not going to become the best at what we do by waiting for permission and playing by the rules. Think about it. We are taught from the time we are small to stand in line and be polite and wait our turn and ask for permission and sit down and accept when the answer is no.

But let’s explore that…

J.K. Rowling became a billionaire and revolutionized YA after being told that young boys wouldn’t read. Anne Rice almost single-handedly invented the vampire genre after being repeatedly told no one cared about stories from a monster’s POV. The Martian just opened at $50.1 MILLION in China and crossed $500 MILLION globally . That movie was based off Andy Wier’s self-published book The Martian.

Thing is, our dark side understands there is no “right” path so it doesn’t bother taking a survey and could care less about approval or consensus.

Rainmakers understand they have a dark side and listen to its council. They do not, however, let it in the driver’s seat.

Obsession

If you are a rainmaker others probably refer to you as being “obsessed” as if that is a bad thing. Likely that is a character trait you possess all the time. Rainmakers have a hard time resting. In fact, give us a spa day to relax and it better come with a Xanax or five. We have no OFF button. And before you argue, tell me you go to that beach vacation…with NO book. No pen for jotting ideas.

No *GASP* laptop.

Rainmakers of the writing world are always on. Literally. I wake up at 4:15. I check social media while I get caffeine (for my writing platform). I then put in an audio book on the way to the gym. While I work out I listen to music while I think of all things writing. If I am watching T.V. I am busting apart the dialogue, the plot, the setting. If I am listening to music, I am conjuring a scene. I cannot go stand in line at a freaking STARBUCKS without eavesdropping and hoping to mine some killer dialogue and don’t you judge me because you do it too.

I guarantee most of you reading this need a 12 Step Program for your book habit. Creatives often go from writing to drawing to painting to sewing to knitting to playing an instrument. We can only relax from ONE obsession by switching to a different obsession.

Uh huh. You…are…busted.

Obsession is what makes us the best at what we do. In 2016 make plans to channel this obsession productively.

Rainmakers are sled dogs. And I know I am mixing metaphors but y’all are smart and can roll with it. If you have ever owned a working dog like a sled dog, what happens if you do not let that dog pull a sled? It will dig a hole to CHINA in your back yard.

Rainmakers are working dogs of the human world. Our sled is the writing. This is why I encourage creative hobbies that all serve the writing. Audiobooks, reading, watching series and busting them apart feeds the obsession…but it also serves the goal. This allows us to be rainmakers because we are not diffusing this superhuman energy.

Relentless

Rainmakers do not give up. We get up and we go again and again and again. This one is hard, and if we are going to fail this is the one where we can be weakest.

But, true rainmakers appreciate that life can be a beating and that fair is a weather condition (and we get up eventually). When everyone else is whining we are working. We have pit bull tenacity to figure things out. To be a rainmaker at anything, we must be relentless. Being relentless is awesome. But also remember to be wise. If my goal is to drive from Texas to California and I get on I-20 East? GOOD FREAKING LUCK. Turn AROUND, dumb@$$.

As I like to say, persistence is noble, but persistence looks a lot like stupid. Don’t be afraid to admit when you’re wrong. Saves time.

What are some ways we can develop those raw killer instincts that make us good at what we do?

Become Comfortable Being Uncomfortable

Years ago I was on the swim team and when we trained for speed, the coach made us swim laps wearing a full set of sweats. It felt like I weighed a thousand pounds trying to slog lap after lap in that freezing pool in waterlogged sweats. But when those sweats came off? I was like greased lightning.

One of the reasons I recommend blogging and teach authors how to do it in my book Rise of the Machines—Human Authors in a Digital World, is blogging trains us to get out of our comfort zone. Not only are we pushing ourselves mentally, psychically, and professionally, but the sheer word count is grueling.

It is incredible training, especially for the new author.

If we look at some of the most awarded and prolific writers of the last two centuries, many of them were journalists (and blogging is actually a modern form of journalism). A journalist can’t wait until the kids are in bed to write about the four-alarm fire. A journalist can’t wait for a visit from the muse to detail the bombing in the train station. A journalist can’t wait until her family offers emotional validation to take time to write the article due on the editor’s desk.

A journalist is there. Present and in the ZONE when sirens are wailing and bombs are dropping. A journalist learns to drown out the world and ramp up instantly.

A journalist eats deadlines for breakfast.

By blogging, we are training those writing muscles. We are learning to ship. We are learning to meet self-imposed deadlines. We are learning how to cultivate an audience and how to handle public criticism. Trust me. Trolls are great training for bad reviews. I once got a bad review because someone bought my book by mistake.

I wish I were kidding.

 

Again, embrace pain. Push yourself.

If you are comfortable writing 500 words a day. Double it. 1000? Double it again. Never be comfortable.

Comfort=DEATH

If social media freaks you out? Good. We can only be as strong as our greatest weakness. Own it. Face it. Look to your team to help you. Yes we have to build a brand and a platform but only foolish people do it alone. Tempus fugit. Social media is social. If we are going it alone we completely missed the point.

Get training. Get a copy of my book and make a plan to rock and roll for 2016.

Do what scares you. Rainmakers know nothing great happens in the comfort zone.

Reframe

The key to being successful is reframing how we see our world. Some see failure? Rainmakers see lessons.

Pressure bursts pipes, but it also makes diamonds.

The heat can burn us away, but it can also fire out all the impurities, leaving only what it purest and fine.

I challenge all of you as you enjoy the last of your year to reflect and think over this. If you are reading this blog, you are likely of rainmaker stock since slackers gravitate to blogs with titles like How to Be a Millionaire Blogging Once a Year or Who Needs a Finished Novel to be RICH? 

Enjoy the holiday season and use it to refuel. I am always honored to serve you and looking forward to 2016 because baby, we are gonna make it RAIN! 😉

What are your thoughts? Are you obsessive? Do you have to be careful about your dark side? Do you see that the very darkness that trips you up is also what makes you really good at what you do? Do you freak out friends and family with the way your mind works? Are you obsessive? Do you find that if you are not focused on your writing that you can get depressed, angry or self-destructive? Are you shy about being a rainmaker? In a world where everyone gets awards for trying or “showing up”, maybe you feel guilty for wanting to be the best at what you do? You are relentlessly competing against yourself?

What are your thoughts? I LOVE hearing from you!

I love hearing from you!

To prove it and show my love, for the month of DECEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

I will announce NOVEMBER’S WINNER NEXT TIME since I took a holiday and need time to tally.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

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The Secret to a Powerful Author Brand

Original Image via Flickr Creative Commons, courtesy of Anurag Agnihotri

Original Image via Flickr Creative Commons, courtesy of Anurag Agnihotri

Last time we talked a little about our author brand and why, these days, our brand is almost as important as the books we write. It is an awesome time to be a writer, but also a scary one. Why can’t it be like the good old days when all we had to do was write the book?

Because that world no longer exists and, frankly, it wasn’t all that great to begin with.

Granted, in the pre-digital publishing world we authors didn’t need to tweet or blog or be on-line, but it was also a world with a 93% failure rate. According to the Book Expo of America, as late as 2006, 93% of all books (traditionally and non-traditionally published) sold less than a 1000 copies. Only one out of ten traditionally published authors would ever see a second book in print.

These days, anyone can be published. This is good and bad and we can talk about that another time. But with more titles than ever before and bookstores becoming an endangered species? Our brand is our lifeline. Whether we decide to self-publish or traditionally publish is a business decision only we can make, but we still must have a viable author brand if we hope to sell books.

So What is a Brand?

There are all kinds of answers to this question, but my answer is the correct one 😀 .

A brand is when a name alone has the power to drive sales.

In an age where we are deluged with choices, consumers are relying more and more on brands. We rely on a brand because the NAME comes tethered to a promise. There are 753 brands of cereal, but we trust Cookie Crunch…okay, Cheerios.

Author brands aren’t as impersonal as selling cereal, but the idea is similar. In a sea of infinite choices, who do we trust to provide an enjoyable experience?

Brands take time to create, but my way is fun. As I mentioned last time, I have ZERO interest in turning any of you into mega-marketers. I know you didn’t take up writing about spaceships or unicorns or unicorns on spaceships just to hold you until you could land that dream job selling life insurance.

Today I am going to let you into how I teach branding. I’ve never blogged about this before namely because while it isn’t complicated, it IS complex. I go into far greater detail in my book Rise of the Machines—Human Authors in a Digital World.

In the book I also show you step-by-step how to create your own unique brand. Not meaning to hawk a book, but I can’t have this blog be 20,000 words so if you desire more “meat” than what is in this blog, y’all know where you can find it 😉 .

Moving on…

How an Author Brand WORKS

In the “olden days” before Instagram and Twitter and YouTube, the only way a novelist could build a brand was through his/her books. Think about it. Why did we (fans) love these authors? Because we felt we were part of the worlds they created.

Dean Koontz, Anne Rice, Stephen King, Tony Hillerman, David Eddings, etc. were all a part of my teenage world. They brought me love, pain, fear, resolution through their characters and stories. By getting to know the author’s characters I felt I knew the author and became emotionally bonded TO that author through story.

If you need a refresher on how that works, go re-watch Misery.

Screen Shot 2015-09-28 at 2.12.04 PM

Come on! Admit it. There are some authors you would really creep out of they met you 😉 .

*Drives car over Kardashians because OMG!!!! DEAN KOONTZ!*

When I decided to be the social media expert for writers, I spent over two years studying successful brands. All types. What made a brand iconic? I studied movies, fashion, soda, cars, authors, and pop phenoms.

I also studied the neuroscience behind branding. What made content go viral? Was there something about content that the human brain reacted to positively or negatively? Was all content equal? (NO) Was some content actually damaging? (YES)  Is some content WAY better? (YES). I became a student of human behavior and created a step-by-step plan for writers to recreate that magic.

But for the purposes of today’s blog…

Like successful fiction, a successful brand must be HIGH CONCEPT. High concept is RIGHT-BRAINED. It is visceral and emotional. 

Authors are in the business of selling feelings. It’s what we do with stories. We sell love, action, adventure, community, and happy endings.

Virtually all successful stories on the page and on the screen have harnessed what is called “high concept.” The reason Titanic was one of the most successful movies of all time is because it was “high concept”. It wasn’t a story about a doomed ship, it was a story about LOVE.

And we hear this term “high concept” in writing class, but what the heck is it?

High Concept has THREE Components:

Universal

Emotional

Gives the Audience Something to Contribute or to Take Away

If virtually every successful story/movie is high concept, doesn’t it make sense that our brands should be high concept, too? We don’t write novels with titles like:

The Virtuous Semicolon

The Sentence that Kept Running

That Amazon Prime Harlot 

The Dangling Participle *RAWR*

If we write books about love, why are we trying to connect with “readers” by lecturing them about punctuation?

Writers have the power to create interstellar dynasties and invent entirely new species. With various combinations of 26 letters, writers can travel in time, rewrite history or wipe out a planet, a solar system a universe. But, the second they start a blog? Tweet? Get on Facebook?

All they can talk about is writing.

*head desk*

Why does all this talk of “writing” fizzle? Because “writing” is not high concept.

Trust me, readers do not give a crap about three-act structure unless we screw it up. Readers don’t care about Amazon vs. Smashwords, why we love the Oxford Comma, or how to write deep POV.

Does this mean we can’t blog about writing at all? NO. There is a difference between writing a blog about writing and creating a writing blog.

Even though I teach writing, this is not a writing blog. This is Kristen Lamb’s blog. Yes, I blog about writing and social media, but I have also blogged about zombies, my addiction to Febreze, being ADD, why I hate skinny jeans, and how to deal with bullies. And, frankly, those were the posts that went viral.

OMG!

OMG!

Blogging only about writing will wear you out. And the real bummer?

Articles, interviews, and reviews are all informational. This is LEFT-BRAINED content. If all we are posting is left-brained content, we have a left-brained brand. Thus I posit this:

Why are you trying to sell a right-brained product with a left-brained brand?

Writers cannot fathom why a funny kitten meme gets 50 likes, 6 shares and 17 comments, but then a post about their upcoming release gets crickets.

Which topic is high concept (right-brained)?

Is a kitten universal? Yes! People in Japan actually pay money to pet adorable cats. Are kittens emotional? Yes! If you don’t smile looking at this little guy, you likely have no soul…

Does a funny kitten meme allow others to contribute or to take something away? Yes! Odds are, you will get all kinds of comments with people sharing about their pets. Oh, Fluffernutter used to do the same thing! 

Does a cute kitten meme offer something to take away? Yes. It brightened our day, so we pass it on.

Now, if I post about a new book I have coming out, is that universal? No. Is it emotional for anyone but me and my mother? Not so much. Does it offer you anything to contribute or take away? Eh, not really.

And before anyone blasts me that sharing cute kittens isn’t “real” branding activity, we need to remember that we are no longer in a world of traditional media. Yes, we need to mention that book for sale, but if it is all we talk about? It turns people off. It is also making our brand reliant on content few people will share.

Hey, my new book “Sexy in Sneakers” is now available! PLEASE SHARE.

Yep, right on that. Not.

But, if most of the time we post fun stuff others enjoy, when we DO post about a book, others are more open to doing us a solid.

Remember, when it comes to social media, content that goes only ONE direction is already dead.

If I share something in a blog on Twitter or Facebook and no one else shares? My reach is limited to the people who are following me. Social media has the best impact when content goes VIRAL. This means lots and lots of other people want to share my content.

Guess what the most likely content to go viral is?

High concept ;).

See, you guys are smart!

This is why my kitten friend above has almost a million views.

We can talk about having a new book out just like we can feel free to blog about three-act structure. But, since these topics are NOT high concept, they will never ever go viral.

Ever.

We can post this kind of stuff, we just know not to camp on it.

Remember, name recognition alone is meaningless. A name only truly holds power once we tether it to an emotional experience. Which means…

Welcome to High Concept Branding

The key to creating a strong author brand is to understand what we are trying to create. We are creating a positive emotional experience and then tying that experience to OUR NAME.

Do this enough and eventually our name alone will have the power to drive sales. Btw, that is called an author brand 😉 .

If we are able to produce content that 1) resonates with a wide audience 2) creates a positive emotional experience 3) by nature engenders sharing behaviors, we can do a lot more with a lot less. This also elucidates why ranting, name-calling, hyper-politicization, and spam are all behaviors that can and will tank a brand.

We will talk on this more later, but I will say that it is possible to have political, religious and social beliefs without giving everyone who sees our name indigestion. Remember we want to create a positive emotional experience. This is what ALL successful brands do. Apple, Coca Cola, Corvette, Levis, Harley Davidson, Hershey’s and on and on and on. ALL good brands capitalize on emotion. ALL strong brands use high concept.

Soap companies don’t have a thirty-second commercial about the merits of good hygiene, they show a woman moaning in the shower and having an “organic” experience. Thus, if every single successful brand is relying on the holy trinity of high concept, why are authors still spamming about their books and then confused why badgering strangers for money doesn’t work?

One Last Thing

Aside from possibly going viral, brands built on emotional connection have one major advantage—LONGEVITY. Since our brand is based on relationships and not algorithms, it is far more resistant to change. Facebook can go away and twitter can flitter and your brand will be just fine. I had Shingles and was down for MONTHS. The reason I still had a strong brand when I returned? I built it on people.

I hope this has made you feel less intimidated about creating your own author brand. We writers tend to overcomplicate stuff. A platform isn’t built overnight, but it also isn’t terribly hard. And yes, platforms built on simply sharing funny cat pics are stronger than you might have realized.

What are your thoughts? Do you now see this high concept pattern in your own behavior? The stuff you enjoy sharing? The content that gets the most interaction from others? Did the clouds part and angels sing now that you know why that dog-shaming meme scored WAY more likes than your thoughtfully crafted book review?

I LOVE hearing from you!

To prove it and show my love, for the month of SEPTEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

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