Posts Tagged Rise of the Machines

FEAR—Is the Mind-Killer in Control of Your Life?

Image via Flickr Creative Commons, courtesy of Noemi Galera.

Image via Flickr Creative Commons, courtesy of Noemi Galera.

The single greatest challenge you will face in trying to accomplish anything great is FEAR. FEAR is nothing to be underestimated and we need to learn to manage it if we want to succeed. I remember being a kid and Dune was one of my favorite movies. At the age of ten I memorized Paul Atreides’ mantra:

“I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.”

At the time I just thought it was a seriously cool movie line. It was only when I grew older that I began to truly understand how powerful these words were.

Fear IS the mind-killer. Remember last time we talked about how vital it is to make sure we have our heads in the right spot. Where the mind goes, the man follows and if we are scope-locked on all the stuff that overwhelms and terrifies us? We are doomed before we start. Our head is not in the game.

Fear is the little-death that brings total obliteration.

I find it so fascinating that Frank Herbert called it the “little-death” but isn’t it? Fear is not real. Fear is the work of imaginations and yet those small cracks are what can bring everything crashing down.

I will face my fear.

Words have tremendous power and we as writers are wise to appreciate this. We might be sinking into despair. We are anxious and can’t sleep. We can’t focus and so we say things like, “I am tired” or “I’m depressed” but by using these blanket statement copouts we are only feeding the very thing feeding on us. We need to face it. NAME IT.

It is okay to be afraid. It is okay to give that fear a name because until we know what it IS, we can’t fight back. What is the first thing any doctor does when we come into the ER? He finds the thing’s NAME. Sure our chest hurts and we are sweaty and dizzy and our blood pressure is wrong but that could be anything from cardiac arrest to a panic attack. NAMING what is going on is vital for any kind of treatment.

Do we really want a doctor cracking open our chest because we are having a panic attack? Conversely do we want the doctor to recommend yoga when we have a blocked artery?

I will permit my fear to pass over me and through me.

Feel the emotion. Don’t stuff it. No I don’t need a sandwich, a drink, a nap, a trip to the mall, or yet another pass through Facebook. I need to feel what is going on instead of self-medicating or avoiding it. It’s like a squall line. Just let it pass over and beyond.

Where the fear has gone there will be nothing. Only I will remain.

Here is the deal, fear isn’t (often) real and even when it is? It isn’t permanent unless we permit it to stay. We will still be here.

So why do I talk about all of this? Because we have to face and conquer fear every single day and maybe you are experiencing symptoms of fear but you aren’t aware of it. Time to peer down that dark alley of the soul…

Image courtesy of Flickr Creative Commonse, via Pedro Rebeiro Simoes

Image courtesy of Flickr Creative Commonse, via Pedro Rebeiro Simoes

You Don’t Finish

I can raise my hand and attest I am guilty. I have too many things that I start and I don’t finish. Is this because I am lazy? Hardly. Is it because I don’t love what I do? Not at all. If I get really, really honest and make a list of all the things I have left undone, I can often see fear staring back at me.

A quick story to illustrate…

I remember being SO confident when I scored my mega-agent out of New York. He thought I was brilliant and fresh and my book was sheer genius. I was on CLOUD NINE and bulletproof. I was so sure that I’d have a book deal instantly because Russ was that powerful of an agent.

I remember when I signed with him talking on the phone and he said, “Okay, here is how it is going to go down. Once I get your proposal I am going to make a few calls and then things are going to happen very fast. Are you ready for this?”

GOD YES! Put me IN Coach!

So a month passes, then two, then six and all this time my confidence is leaking out like air from an overfilled balloon *Kristen’s ego makes long farting sound*. After a year and a half?

Nothing.

I had avoided talking to my agent because I just couldn’t bear being a failure. Finally, I had to do something so I emailed and he gave me the news I knew was coming but had avoided. NY didn’t want a social media book. They believed my teachings were the tip of the spear and were afraid of it.

And I know all of this sounds seriously weird because every publisher at the time was requiring social media for all of its authors. I had many long and grueling conversations with authors who are household names who’d come to me vexed out of their minds because their publishers wanted to know why they didn’t have a million FB fans. They were desperate for help.

But these same publishers that were requiring social media, didn’t want the manual.

*head desk*

I was crushed. I didn’t want to be self-published. I wanted to be legit. I wanted to be a Random Penguin but it wasn’t in the cards. So, I gathered what was left of my ego and self-published Rise of the Machines—Human Authors in a Digital World because my ego was not as important as you guys’ futures.

But how long did I sit on that book?

Too long. Too long would be the answer.

I was terrified of failing. I was terrified of being grouped in as “one of those self-published hacks” even though I knew (in my mind) that self-publishing was just as viable as legacy and in many ways MORE viable. My head and my heart just could not get on the same page because I was afraid.

So fast-forward a couple more years and I have finished this AMAZING romantic suspense. I send it to an agent friend and she loved it…but didn’t rep the genre. She told me the book was awesome and to just query publishers direct and she would handle the contract. I got rejected. Then a publisher accepted (then they were no longer financially solvent so I didn’t feel good about signing). Then another rejected. So about this point I am batting 500. 50% love the book and 50% don’t want it.

I couldn’t leave the book unpublished any longer even though it was tempting. All the voices were there.

You teach writing, so if your book sucks you are FINISHEEEEEED.

Why can’t you get a real publisher?

Maybe you should stick with social media.

And what did I do? Again, I sat on a great book…because I was afraid. I was afraid of failure, of you guys tossing digital tomatoes at my work. Even though I know there is NO way to write a perfect book. I have read reviews for every book I adored and thought was perfect and someone else hated it. I knew this. I know this. But I was still scared sh….. witless.

But I have learned that when I feel fear that 1) it is often BS and nothing to really be afraid of and 2) it is generally a good sign I am going in the right direction. So I made some more connections and now my book is with a new and amazing publisher who I think is a great fit. Maybe the book flops. I dunno. I won’t know until I put it out there.

I was afraid of failure but also afraid of success.

What if it does well and it is the only book in me? And I can’t do it AGAIN?

Yeah well we will cross that bridge when we get there.

So if you have things you are NOT finishing, ask yourself WHY? What are you afraid of? Then do it anyway.

You Fixate on What You Can’t Control

I can always tell when I am operating in a place of fear when I pay attention to what is on my mind. What am I constantly complaining about?

***Which first of all, ditch complaining. Complaining alone is a BIG RED FLAG something is wrong.

Often we will fixate on the things we can’t control at the expense of things we can because it offers us a handy excuse if everything craps the bed. If I spent my time moaning about how unfair it was NY didn’t want my book instead of hustling and figuring out how to unleash my book onto the world?

I’d still be complaining. Then, when I never published the book and my career as an expert withered and dried up, I would have someone to blame other than myself. I sure wouldn’t have the single most popular book on branding for authors.

Same with the fiction. I had a choice. Whine about the rejections and shelve the book and hide as a blogger or suck it up and step it up.

Well, I would have been a huge deal if only someone else had done X.

NOT TODAY!

You Can’t Make a Decision

Here’s the deal. No decision is still a decision. But often when we are scared we hem and we haw and we fail to ever decide because deep down we know if we put it off long enough? Someone else WILL decide for us. Then, if it goes badly, we have an out.

Early in my writing journey I bounced from genre to genre to genre. Maybe I was a romance writer, no a thriller writer, no science fiction. Notice how this looks a lot like never finishing. Decide and commit. Do it afraid.

There are a lot more symptoms of fear but these are the three BIGGIES. Remember that nothing great is ever going to happen in your comfort zone. Courage isn’t the absence of fear, it is doing X in spite of fear.

This business is really really hard and it requires us being so vulnerable and it is super easy to get kicked in the confidence. Rejection sucks. It hurts. But failure isn’t permanent. Neither is success. All of this will pass over us and through us and…

ONLY WE WILL REMAIN.

A huge way to combat fear is like I said, we gotta name it. Then we need to make a decision and if it still scares us? Get help. If you are afraid your book is crap? Hire a pro to look at it, be honest and tell you how to fix it. Heck, email me kristen at wana intl dot com. If branding scares you? Take a class. Got a bunch listed below and anyone who has taken my classes will tell you I move heaven and earth to help you. I can be that big badass sister you need to help you sleep at night.

Get a mentor to guide you.

I have a handful of things on the business side of publishing that are freaking me out right now. Why? Because I don’t yet UNDERSTAND them. Bookbub? How does it work? So what did I do? I called in favors from people on-line, people I have served and asked, “Hey I am freaked out. Can you help a Sistah OUT?”

WE ARE NOT ALONE.

What are your thoughts? I have been struggling with confidence lately. Off my game, out of my groove. I know it is because I am doing and trying new things in new areas where I am NOT the sole reigning diva and that scares me. But I am here. We are here. We have each other.

Do you succumb to your fear too easily? Maybe spend too much time with distractions? Or complain and whine about stuff you can’t change? Hey we ALL do it. No shame here, my kiddos. Write down what you fear. Here, in the comments and we can bond.

I fear that none of what I do matters. That I am really not making a difference and I really didn’t earn any of my success. It was all a fluke or an accident and one day people are going to wake up and see I have no idea what I am doing.

There, got you started 😀 .

I love hearing from you!

And to prove it and show my love, for the month of JANUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

SIGN UP NOW FOR MY UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! 

All you need is an internet connection!

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 28th

When your Name Alone Can SELL—Branding for Authors February 10th, 2017

Social Media for Authors February 11th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

Blogging for Authors February 3rd

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on

, , , , , , , , , , ,

49 Comments

Never Tell Me the Odds—Getting Your Head Right for Success

screen-shot-2017-01-17-at-10-05-04-am

I read a lot of books on business, sales, and success. I love motivational books and yes, even self-help. Why? Because so much of success is mental. Study the sports greats and the practice on the field is only one component of their overall performance. The truly great players spend countless hours getting their head right.

And this makes sense if we think about it. Take a horse for example. No matter how large that beast is, man can control the direction that animal goes with ONE thing…controlling the head. Where the head goes the rest will follow.

So I challenge you with this question each and every day…

Where is Your Head?

screen-shot-2017-01-17-at-10-03-56-am

Granted, there are days, I don’t know if I could find my head. I have been down with a really bad cold for a week and I think I finally found my head in the couch cushions all sticky and plastered in dust bunnies and Cheerios. I am all over the place this morning, still foggy with cold medicine.

And guess what? That is okay…so long as I get my head cleaned off and put back on straight.

This is not an activity we do ONCE. Life is not static.

At times? Our head WILL fly off the wrong direction. It is just up to us to be aware of the fact that it needs to be put back right.

See we need to have a different kind of self-awareness when we decide to go pro at anything. We can’t afford the mindlessness of mediocrity. We can’t afford day after day of being reactive and permitting life to happen TO us.

We need to get our heads on straight.

Now, to do this, we have to adopt habits that are very different to the rest of the world and that might even seen a bit strange. And guess what? They are strange! Habits of the 5%ers are GOING to seem odd to regular people. Being excellent is going to force us where it is uncomfortable. In fact, the more uncomfortable it is, the better the results.

So to make y’all super uncomfortable…

Declare What is Untrue Until It BECOMES True

screen-shot-2017-01-17-at-10-01-45-am

Did you know that the subconscious mind cannot tell the difference between truth and lie? It just believes what we tell it. Yet how many of us are in a habit of constantly talking about our faults? We are constantly declaring weakness and so the subconscious shrugs and says, “Okay, well if you are disorganized then I will make sure to put that important paper where you will never find it.”

Our subconscious mind dictates our unconscious habits. The mind and the body are connected and we need to appreciate this fact or we are doomed to self-defeating behaviors.

This is one of the reasons my left eye twitches when people declare they are “aspiring writers.” Go look up synonyms for “aspiring” and you will see words like “wishful” or “trying” or “longing” and so is it any wonder that writers groups across the world are filled with aspiring writers who never finish (let alone publish) anything?

By contrast look at synonyms for “professional” and you will see words like “efficient” and “skillful” and “competent.”

When we declare we are professionals, then our subconscious will 1) match our behavior with our words and/or 2) convict us when our behavior is out of line with what we have declared to be true.

We will get that niggling sinking feeling when we don’t do our job.

But guess what? Keep acting like a pro long enough and people see us as a pro and so guess who gets the paying work?

I keep a notepad where I constantly write things that are untrue and it has been shocking to me over the years how often reality has caught up with what I might have written off as a pipe-dream if I hadn’t known this trick.

Almost ten years ago when I was first starting out as a blogger and wanna-be expert, I was living with my mom and writing software instructions for a living *shoots self*. I was a total newbie with two regular commenters on my blog. If I didn’t have spam bots I wouldn’t have had a following at all. But I wrote:

I am the definitive voice in branding and social media for authors.

I didn’t even have a book finished. Now? I’ve written three and Rise of the Machines—Human Authors in a Digital World is the definitive guide for branding for authors. I had a goal of writing a branding and social media book that would be evergreen and was told it was impossible.

Well, yeah about that 😉 .

I also wrote…

I am regularly invited to speak at conferences.

Then it happened. So I wrote something SO unrealistically big I erased it four times before I finally left it.

I am the keynote for the Romance Writers of New Zealand.

Guess where I am keynoting in August?

I have 55,000 subscribers to my blog.

Looking back? Maybe should have dreamed bigger but I wrote that when my mom was my only fan.

My writing heroes come to ME for advice.

And this still freaks me out when they do, LOL.

screen-shot-2017-01-17-at-10-06-11-am

Was this some sort of hoo-doo-voo-doo magic? Not really. It was getting my head on straight and focused on where I wanted to go. I listed out the habits and behaviors I needed to support these assertions. I blogged week after week after week even when no one read and there was no evidence to support what I had declared to be true.

This doesn’t mean I just kept posting crap. No, I studied other blogs, read books, read articles, asked questions, tried new things and above all I was consistent. Then once I reached my goals, I didn’t remain there. I dreamed bigger dreams, different dreams.

Now that social media has become part of our culture as I once envisioned, and I have provided the ONE manual necessary for owning that space. I’ve adjusted my goals back to fiction.

I am a #1 New York Times Best-Selling Author.

I am a #1 USA Today Best-Selling Author.

Is it true? Not yet 😀 . But guess what? If I keep declaring this it holds me accountable to WRITE THE BOOKS. I can’t become a best-selling anything with NO BOOKS. And since I want to hit these lists, not only do I have to write the books (finish the books), I also am wise to study what sells. When I am not writing, I am very literally reading the best-seller lists.

I have made my MISSION from these declarations.

So even though I might look silly to you claiming, I am a #1 NYTBSA! don’t you think my odds are vastly different because I have claimed this then adopted the behaviors of someone obsessed with this goal?

Head Trauma

screen-shot-2017-01-17-at-10-07-15-am

I see so many writers out there focused on all the wrong things and they are psyching themselves out. Remember if we declare it to be true then it will be.

There is too much competition. My book can possibly be seen.

Okay.

People just don’t read anymore. 

As you wish.

No one makes money writing books anymore. At least I can do this as a hobby.

See where I am going here?

I know when people like me start talking about the power of the mind, folks start rolling their eyes but tell me this. When did you ever see a sports superstar who declared, I am the best basketball player in the world who then became successful without shooting any hoops? You know, he wrote out affirmations and went to positive thinking camps and watched inspiring movies and never had to get on the court but he still rose to become an MVP?

Yeah hadn’t heard of him either.

Conversely, show me any super star anything who constantly complained and declared failure who then succeeded. You know, he shot a thousand hoops a day and said, “I’m terrible. Look at all I missed. Why do I even bother? The odds of me playing pro basketball are the same as winning the lottery and being struck by lightning on the same day.”

Hell, I am depressing myself just writing that.

Being a successful writer has a lot of moving parts and is not for the faint of heart. But declare what is untrue until it becomes true. Align your actions with your mission. Yeah discoverability is a nightmare, so learn how to do social media, how to build a brand, how to do what it takes to overcome the odds. Hey, I got sick and had to move up the dates for two of my social media classes, so sign up and let me help you!

In the meantime, just say….

People might not read books, but they DO read MINE 😀 .

screen-shot-2017-01-17-at-10-10-06-am

What are your thoughts? Do you find yourself getting off track? Focused on all the wrong things and bogging your spirit down? Do you find yourself talking about all the things you aren’t instead of what you could be? Do you feel strange declaring success? Heck, I do. Feel like a loon. It’s okay to be crazy here. Do you find it easier to believe all the bad? Have you overcome being your own worst enemy/critic?

I love hearing from you!

And to prove it and show my love, for the month of JANUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

SIGN UP NOW FOR MY UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! 

All you need is an internet connection!

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 28th

When your Name Alone Can SELL—Branding for Authors February 10th, 2017

Social Media for Authors February 11th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

Blogging for Authors February 3rd

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on

, , , , , , , , ,

49 Comments

Selling Books—The Struggle is REAL but Not New & What to DO!

Image via Flickr Creative Commons, courtesy of Lane Pearman

Image via Flickr Creative Commons, courtesy of Lane Pearman

I know a lot of authors feel overwhelmed in the digital age of publishing and that is perfectly understandable. But today I would like to pan back and maybe offer a refreshed perspective to keep you pressing.

Today we face the challenge of creating a brand. But you might be thinking, “What exactly is a brand?” There is a lot of misinformation floating around so that is a reasonable question to ask.

A brand is the power of a name to drive sales. Our name alone compels action.

No easy task. Overcoming inertia is critical for any author who wants to make a living doing this writing thing. In an age of instant? This is going to take a while, but hopefully I can help 😉 .

But first…

The Struggle is NOT New

screen-shot-2017-01-10-at-10-33-15-am

Publishers have always struggled to help authors create a brand. This is NOT a new thing. I have mentioned this before, but it bears repeating. According to the BEA (Book Expo of America) statistics of 2004, writers had a 92% failure rate. Only one out of ten traditionally published authors ever saw another book in print. 92% of all books published sold less than a thousand copies (traditionally and nontraditionally published).

Why I like using 2004 statistics is this is two years before most of the major social media platforms gained traction. Facebook, You Tube and Twitter all emerged in roughly the same two year period.

But before social media? It was a nightmare for publishers to help authors create a brand (unless they were non-fiction authors). Nonfiction authors had far more access to platform building activities—public speaking, conferences, media, newsletters, or their own personal practices. The local news was far more likely to interview a doctor about his new weight loss program than they were to talk to a novelist about dragons or spaceships. Media was almost solely the domain of the NF expert.

Why this was so vital was that audiences suddenly had direct access to a writer who might be able to make his/her case and influence behavior. Maybe you weren’t normally a “reader” but that interview on NPR was so cool you just had to buy the book and learn how Hitler really escaped the bunker and the Russians lied about finding him.

Whatever.

But for fiction, more often than not publishers had to rely on some confluence of the stars to hope that a new book sold at least respectably. Sometimes writers could launch successful grassroots movements as was the case with The Divine Secrets of the Ya Ya Sisterhood. But, many writers tried this and most of them failed. Grassroots movements are lightning in a bottle even today.

But sometimes it worked. And that was cool because then publishers could offer the writer another contract and the brand slowly was built with a volume of titles. Go to any used bookstore and who takes up most of the shelf space? Writers with multiple multiple titles.

All of this to say that brands were excruciatingly difficult and slow to build.

Perspective

screen-shot-2017-01-10-at-10-32-24-am

I know a lot of writers get discouraged today, but we must learn to balance reality and expectations. If we go back to the “good old days” what we have is this.

A book written on a typewriter. Revisions involved scissors and tape. Then we had to research at libraries. That little detail you need for your story? No opening a new tab and googling real quick. Nope. Back to the library. Want to learn about police procedurals? Yep, call the department you are writing about and see if you can schedule an interview. No tweeting, Anyone here Atlanta PD? I’m an author with a question #LEO

Then we had to buy a Writer’s Market every year and pray the information hadn’t changed, but most of the time it had. I swear agents changed agencies more than my mom changes her mind about where to eat lunch. Then we had to type out a stack of queries, put in mail…then wait.

Out of fifteen queries, likely five would be returned with, No longer at this agency. Three might come with No longer looking for X type of book. Another five just would never respond and the other two? Well one would probably be a form letter misspelling your name and the other would be a handwritten note suggesting we stop writing altogether.

Oh and every agent would demand “no simultaneous submissions”, but they could feel free to take six months to get back to us…if ever.

Just getting published was about as close to an act of God as we could get. And even then? That wasn’t the end of it. Generally it took about a year to eighteen months for the book to be in print. We got paid once, maybe twice a year.

If we add up the sheer volume of TIME involved in the old way, why are we griping that we have been self-published three years and aren’t yet J.K. Rowling?

I have mentioned the problems with Millennial Authors (these are writers who have “come of age” during the digital revolution and they could be 22 or 67). I know the “old way” wasn’t better, but it does lead me to believe that writers of the “old days” have better tenacity because they didn’t enter the profession in the Age of Instant.

Yes, our first book might only sell a handful of copies. But guess what? In the “old days” odds were we would only sell a small number of copies as well (refer to statistics above). But, unlike the “old days” we can keep writing more books. We can keep at it until something sticks or until we decide to move on.

Back to the Brand

screen-shot-2017-01-10-at-10-34-04-am

Brands take time to build. Only now, with social media, the task is far easier than it used to be. We can build our own platforms and create our own brands and we don’t have to pray for lighting in a bottle the same way we used to. Oh, don’t get me wrong, we are still working toward that magic, only now we have more control.

We don’t have to pray our local paper writes about us, or we score a radio interview so the outside world can encounter us. We can start cultivating our audience on our own. Yet, we still have the challenge of creating a brand.

Remember, a brand is when our name alone compels action whether that action is buying a book, commenting on a blog, reading a blog, sharing a post, RTing a tweet. The more we can compel action on the part of others, the stronger our brand will grow.

Traditional marketing, advertising and direct mail operate linearly. I send X to Y. Best Buy doesn’t expect that when I get a coupon in the mail I will then share it with all my friends.

Social media, conversely, operates algorithmically using the power of exponentials. Content flies out along countless vectors as opposed to ONE (which is why it is all but impossible to measure efficacy of social media in the same detailed way).

Someone reads my blog and tweets or posts to FB and that post then travels along infinite vectors I may never see.

Why is this important? Because our goal is to have a dialogue with others, generate interest and excitement that compels others to share. The problem is that a lot of writers are treating social media the same way as direct mail.

Buy my book!

Please retweet!

Sign up for my newsletter!

Instead of giving, they are taking and we are frankly worn plum out from takers. Every one of us has an inbox filled with newsletters we didn’t sign up for, ads, marketing, and on and on and they all WANT something. We feel like we’ve fallen into some swamp pond and staggered out covered in leeches.

screen-shot-2017-01-10-at-10-35-09-am

Thus, if we default to generating self-serving content (ads, marketing, self-promotion), we shouldn’t be surprised when creating a brand feels like trying to perform brain surgery from space with an egg beater. If we engage in traditional marketing tactics, we have use of ONE vector (us to other party).

This means we are beholden to the same dismal ROI (return on investment) numbers of all direct mail which is about a 1%-5% ROI. This means we better have 100,000 twitter followers to get any traction since we have to reach those people directly instead of with the help of a network.

If we don’t want to be on every social site and spending our time building up massive numbers (instead of writing), then we need to go back to the content. We can create stuff others want to share because social media is basically Show and Tell for adults 😉 . If we do this, then reaching 100,000 people is far easier since we are not singlehandedly reaching them via one road. Additionally, content will be viewed at a far higher rate since it is “spoken for” by a third party people know, like and trust.

Do this long enough and your “following” might be smaller in overall numbers, but those followers will be engaged which will make all the difference in the world. These are the followers we have cultivated to look forward to hearing from us because we are a brand.

Ads, marketing and promotion have little momentum without the engine of the BRAND.

In the end, don’t get too frustrated. Publishing has always been a slow business. Only now? It’s just slower in different ways. It also feels slower because everything else (besides writing the actual book) is pretty close to instant. So make sure you aren’t being unreasonable in your expectations. It is a heck of a lot faster to publish that book on Create Space than it is going to be to build the audience dying to read it. Just keep improving and keep pressing and keep perspective.

What are your thoughts? Do you think we have gotten a little spoiled with instant? That maybe it makes us unreasonably hard on ourselves? Do you want to set fire to your e-mail?

If branding and blogging and all that jazz has you overwhelmed, please pick up a copy of Rise of the Machines—Human Authors in a Digital World or check out the classes I have below. I even have a Social Media Master’s series where you get three classes for the price of TWO. All you need to know to ROCK your book brand.

I love hearing from you!

And to prove it and show my love, for the month of JANUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the Upcoming Classes

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! 

All you need is an internet connection!

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 28th

When your Name Alone Can SELL—Branding for Authors February 10th, 2017

Social Media for Authors February 11th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

Blogging for Authors February 3rd

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on

, , , , , , , ,

36 Comments

Generation Author Snowflake & The High Cost of Instant

Image via Flickr Creative Commons, courtesy of David Rogers

Image via Flickr Creative Commons, courtesy of David Rogers

Technology always changes our reality and there are inevitable growing pains that go part and parcel with any innovation. Every meaningful advance always has social consequences.

Always.

From the Gutenberg Press to the Model-T to electric lighting humans have had to adjust, shift and learn to balance great benefits with never before encountered consequences.

With the digital age? Here we go again.

As I’ve mentioned before, as early as 2004 when I was puttering around a site called Gather, I saw what social media was going to evolve into, that we were looking at likely the largest shift in communication since the Gutenberg Press. I knew even then that this was likely going to be the end of publishing as we had known it for well over a hundred years.

But I would be lying if I said I didn’t have mixed emotions.

The Good

Image via Flickr Creative Commons courtesy of Martin.

Image via Flickr Creative Commons courtesy of Martin.

By 2006, novelists were dying due to the predatory practices of mega-bookstores like Borders and Barnes & Noble (for more on why, go HERE). These businesses had made next to impossible for novelists to make a living wage. Their methods obliterated the author middle class and replaced a balanced economy with a Publishing Third World where most of the wealth was concentrated at the top with the super well-known brands.

Mid-list authors were leaving writing altogether and going back to “real” jobs like teaching. New authors were finding it increasingly difficult to “break out.”

The reason is that, to offer so many books so deeply discounted, books had a far shorter shelf life. Also, unlike say a B. Dalton, the mega stores didn’t carry backlist so a mid-list author was no longer making royalties off eight or ten or fifteen books, she was making royalties off of ONE. The backlist was pulled and essentially stuffed in storage.

The problem was that how platforms were traditionally built was by an author being able to offer multiple titles. Without multiple titles in circulation? Platforms dissolved or never formed at all.

If you were a new author, you had to hope for a proper alignment of stars and hope the book took off and made impact like a literary meteor strike. Because, if you didn’t? There was no good way to keep fan fires burning because older titles got pulled.

Enter social media….

I saw that it was now going to be possible for an emerging writer to cultivate an audience and fan base before the first book was ever published much the same way non-fiction authors could do. Additionally, authors now had a way to offer interaction and content with fans between books. 

When Amazon, Smash Words, etc. entered the scene with e-books? The future got brighter. Mid-list authors who were leaving publishing in defeat now could take that backlist and put it out with new life and power this engine using social media. Not only could they build and maintain a brand and platform with social interaction on, say, Twitter or Facebook, but they were back to having those multiple titles SO critical for any brand.

Authors who’d been driven practically into poverty now were making incomes unlike anything they’d seen before.

The Bad

Before sites like Amazon, writers had two choices. Legacy press or the pay-to-play vanity press. But the steep cost of vanity press acted as a sort of gatekeeper. Also, without social media, vanity press was pretty much a sure way to end up with $10,000 worth of books in our garage. This meant that 1) bad books never really made it into circulation and 2) writers had time to learn and grow and mature before their book was good enough to be accepted by a legacy press.

Granted, I am not saying everything NY accepted was great literature. Nor am I saying they didn’t reject some amazing works because of their business model. But, I think I am fairly safe saying that writers who had no plot (I mean NO plot), poor grammar and atrocious spelling likely didn’t make the cut.

So places like Amazon have been wonderful and have given us gems like Wool and The Martian and it has given new life to old series we wouldn’t have been able to buy unless we struck gold at a garage sale or used bookstore.

Even I have benefitted greatly. NY didn’t want a social media branding book. Even though they were insisting every one of their authors BE on social media, they refused to publish the manual on HOW to do it well.

screen-shot-2016-12-07-at-4-54-48-pm

Yeah, I know. Go fig. But Rise of the Machines—Human Authors in a Digital World would have been impossible without self-pub and writers would have had to figure everything out the hard way.

But one of the reasons I was not fully gung-ho on self-publishing is that I also saw it was going to bring a LOT of problems. The slush pile would be dumped in the reader’s lap and it would devalue what it meant to say, “I am a published author.” And, by giving any person who’d finished a book the title of “published author” it was going to be harder and harder to correct bad writing.

The Awful

You guys know I am all about writers being supportive of each other. We have a tough job and we already endure friends, family and the world knifing us, we don’t need to be doing it to each other. I have always had a policy on doing book reviews. If I can’t leave at least three stars, I don’t say anything at all.

But I am starting to have REAL internal conflict about this policy because…

Publishing is the New Participation Trophy

screen-shot-2016-12-30-at-10-17-21-am

We are drowning in a sea of participation trophies and this is problematic not only for readers, it is devastating to the writing community. Writers who were in no way ready to be published are, but because they are “published” this makes it all but impossible to offer meaningful correction so they can actually grow.

Social media only exacerbates this. Groups of writers band together to offer “support” by reading and reviewing but one of two things is happening. Since the writer is a “friend” others might be offering good reviews that simply were not earned in order to “help.”

Or, they remain silent.

By remaining silent, the author is given no meaningful feedback on how to get any better so the author is just going to keep putting out bad books only making the problem worse.

Screen Shot 2014-09-15 at 8.16.37 AM

Thank GOD it was before Amazon.

Then because the writer now is an “author” they are far harder to correct. I have had folks who have won my 20 page critique who sent in writing so bad I could barely make it through. When I red-penned it, I got ripped on how the work was already published and had “great reviews” (All my friends and family LOVE me so you are an idiot).

Failure to Thrive

We are seeing real problems with the millennial generation, and reaping the consequences of handing out participation trophies, banning any failed grades and making teachers use blue pens for grading because “red ink hurts feelings”. We have young people who are bright and passionate and who want to change the world, but they are vastly unrealistic and virtually impossible to correct.

They are addicted to instant gratification and for being rewarded for “trying.” Because of social media, they also have the ability to surround themselves in an ideological echo chamber so anyone who challenges their beliefs or opinions can be “unfriended” and replaced with a more compliant “friend.” When they leave the university and enter the real world they are getting discouraged because creating a career is a long hard journey with lots of work and no one cares if you “tried.”

What is happening is that our intelligent and idealistic youth are suffering unprecedented rates of depression and they are giving up before they should, all because the world doesn’t match their skewed world view. We all are suffering because these kids DO have a tremendous amount to offer, but have been knee-capped by misguided benevolence.

They were not allowed to fail. And by not being allowed to fail, we stole the joy of authentic success. We devalued those who’d earned success. Failure is the best teacher. Humans are wired to learn from failure.

And while that is a whole other blog altogether, I am seeing what I feared back in 2004 happening to the writing world. The same crisis facing our millennials is devastating our writers.

We have created Generation Author Snowflake.

A title that once meant something is open to anyone with a computer. Not only does this discourage writers who did the hard work by handing rewards to those who skipped key parts, but it gives many writers a skewed sense of their abilities. Because failure has been removed from the equation, many writers keep putting out books that aren’t any better than the first bad book that really wasn’t ready to begin with.

I frequently tell writers the key to success is multiple titles (like above) but this is assuming the author is putting out quality material people want to read. Simply writing book after book with no plot or one-dimensional characters is only padding a virtual slush pile.

Additionally, benchmarks of success have been devalued. Years ago, there was a writer in my old writing group whose writing was SO horrible we felt like we were hostages, not critique partners. He never took a single suggestion even though we endured that terrible book for 18 months. When he invited me to his “book signing” at Barnes & Noble? I died a little inside. To this day a “book signing” means less because of this.

Ah, Feelings….

Image via Flickr Creative Commons, courtesy of DualD Flip Flop

Image via Flickr Creative Commons, courtesy of DualD Flip Flop

But it gets worse. Because we really don’t want to hurt feelings or suffer a backlash, those of us who might actually help a writer grow remain quiet. I recently tried to read a book that was unbelievably bad. But the author was popular, so I guess that is all that matters, right?

I really struggled.

If I wrote the scathing review the book deserved, then I am a jerk for publicly stabbing another writer (and risk tanking my brand for “being mean”). If I write an e-mail, then that would likely fall flat because so many others said the book was better than unicorn tears. But if I remain quiet, who really suffers?

One, the reader for being recommended a 5-star book that hardly earned the rating and for more reasons than simple subjective taste (no plot, repetitive words, bizarre body movements, flawed facts, etc). But the author never grows because the social media echo chamber of popularity is offering a distorted reality.

In the end, I have no good answer. I still can’t bring myself to write bad reviews but then am I contributing to Generation Author Snowflake?

I get messages from writers who have friends who published and, being a good friend, they bought and read the book then were are all, “W…T…H?”

This book is awful! Kristen, what do I do?

I got nothing. Sorry.

But this is the reason behind my post. One of the great benefits of social media is the hive mind. I am only so smart, can only have so many answers. But with you guys? Maybe we can figure out how to change things because I want to get better. I don’t want to get trolled, but I don’t want sunshine blown up my skirt, either. I want to believe I earned what I got and I don’t think I am alone.

I am so thrilled we have all the advantages of e-books and Amazon and blogs and social media. But there are some serious consequences we need to address and correct. Writers are getting discouraged and giving up. Their careers are lacking meaning and they feel like failures, much like the millennials who have corners filled with ribbons and medals they know they didn’t earn (but with no authentic feedback how to improve).

Maybe they really DO have talent, but because they have no correction it really never develops. Or, sad to say, maybe they just aren’t good writers and they need to treat writing as a hobby and stop hemorrhaging money in marketing because they lack what it takes to do this as a career.

No matter what way I look at it, this is bad. It need to change.

So what are your thoughts? Do you have writers around you who are less open to feedback because they are “published”? Do you struggle with reviews? Do you have any ideas or thoughts or suggestions? How do you handle it when a friend has a book that really wasn’t yet ready to be published? Do you find that old benchmarks mean less? Do book signings or book launches fall a bit flatter for you? Do your real successes mean less than they might have 15 years ago?

I love hearing from you!

And to prove it and show my love, for the month of DECEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

November’s winner of my 20 page critique is Nancy Segovia. THANK YOU for being such an awesome supporter of this blog and its guests. Please send your 5000 word Word document (double-spaced, Times New Roman Font 12 point) to kristen@wana intl dot com.

Check out the Upcoming Classes

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! 

All you need is an internet connection!

NEW!!!! APPROVED USE FOR CHRISTMAS MONEY!!!!

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 6th

Plotting for Dummies January 7th, 2017

When your Name Alone Can SELL—Branding for Authors January 13th, 2017

Social Media for Authors January 14th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

, , , , , , , , ,

131 Comments

The Hard Truth About Publishing—What Writers & Readers NEED to Know

screen-shot-2016-12-19-at-7-48-43-am

As we careen toward the New Year, many emerging writers have a goal to finally publish that novel and I hope you do! But the arts are kind of strange. We often get fixated on the creative side, without really understanding the business side of our business.

The publishing world is still in massive upheaval and it is a Digital Wild West. Old rules are falling away and new ones are emerging, but still? Knowledge is power.

In my book Rise of the Machines—Human Authors in a Digital World, I go into a LOT more detail and I highly recommend you get a copy if you don’t have one. I spend the first chapters of the book explaining how the various forms of publishing work so you can make an educated decision as you are building your brand.

All types of publishing have corresponding strengths and weaknesses and this is a decision only the writer can make. Not all writers are suited for self-publishing. Not all books are good for traditional.

And so on.

But today, dear newbies. I am going to take you on a tour behind the curtain. Also for those who are NOT newbies, feel free to pass this to family in a “Take Your Clueless Friends Who Think You Will Make a Million Dollars as Soon as You Publish To WORK Day.”

Since this is a longer post that covers a lot of ground, I am going to demarcate into three sections. Read all at once or feel free to break it up. But since these topics all work together, I felt breaking them into separate days would affect overall integrity.

Part One—Nuts and Bolts of Publishing

Image via Flickr Creative Commons courtesy of Martin.

Image via Flickr Creative Commons courtesy of Martin.

Legacy publishing is a very old business that has not really updated its business model since the biggest traffic snarl in NYC involved a runaway horse carriage colliding with a drunken fish monger. In the early days of publishing in order to encourage bookstores to carry books, publishers invented what was known as the consignment model.

Publishers would guesstimate how many books would sell, send them to the merchant with the promise that, whatever did NOT sell could be returned at no cost. The merchant only had to pay for books that sold.

Hint: NO OTHER BUSINESS TODAY DOES THIS.

Can you imagine a car manufacturer sending out fleets of new cars that customers could test drive all day long. Run up mileage, spill drinks in the console, but then if they didn’t sell the dealership could say, “Nah, we’re good. Can you send us different models from another designer? We really dig that sleek crossover.”

Because often that is what happens with books. People frequently use their local Barnes & Noble like a freaking library. They go into the adjacent Starbucks with a stack of books, read to their heart’s content and then leave a stack of coffee-stained books for the clerk to put away.

Now the spines are cracked, the pages wrinkled and no one is going to buy that book, but the bookstore isn’t out anything because they can rip the covers off and send them back. Ultimately the writer is the one who takes the hit. Kind of the publisher but really sucks to be the writer as we are about to see.

Because bookstores want to provide a “browsing experience” they don’t want to rely on the new and far more efficient way of doing business, which is POD (print on demand). They like having stock to show off, which of course they do because they are not really out anything.

And I get that we (readers) love a good browsing experience and we dig paper, but now that stores like Barnes & Noble are competing with digital and POD, is it any wonder they are struggling with such a wasteful and outdated system?

Part Two—Show Me the Money & How Writers Are Paid

Original Image via Wikimedia Commons

Original Image via Wikimedia Commons

There are so many things that get presented as “blessings” for writers when in fact, they are benevolently killing us. They are undermining us and making it harder and harder to make a living wage. We can’t criticize these sacred cows lest we look like jerks.

You ever wonder why people just assume that a published author is rich? That is because this used to be a profession that did rather well. Granted it was easier to be elected to congress than write for a living, but these “good ideas to sell more books” have eroded the Author Middle Class and created a Publishing Third World Economy.

You know what a marker of a third world economy is? My degree is in political economy. In a third world country wealth is concentrated at the top. There is little to NO middle class and the vast majority are working poor or poverty level.

Which brings us to…

Compounded Sales

Back in the days before the mega bookstore, there was a very strong Author Middle Class. This author wasn’t a gazillionaire, but he did really well writing for a living. The reason was that a smaller store like B. Dalton often carried an author’s backlist. If you are old enough to remember browsing these small stores, you might even remember that factor coloring your decision.

How I ended up hooked on any number of SERIES was that the bookstores stocked the series. I didn’t want a standalone book. If I fell in love with an author or characters, I wanted to be able to keep reading.

What this meant was that writers weren’t being paid royalties from ONE book, but many books. Even if the author didn’t write series, if the author had multiple titles, odds were pretty good that the store ordered those, so even with single titles, a browsing reader could be assured they could get more than one title from THAT author.

But there was a downside…for the reader. Books were more expensive. The store was not the size of an aircraft hangar and had no place to buy a frappucino and good luck being able to buy a figurine of a chubby cat reading Shakespeare.

The MegaStore is GREAT for READERS…and Writers of COURSE

Spawn writing his memoirs.

Good luck getting good placement BABY WRITER.

So then Borders and B&N came on the scene. I still remember how they were lauded. How they were going to improve literacy because books would be so much more affordable! They were “cultural centers” and “bookish hubs”. Writers will get so much more “exposure.”

***For those who don’t know, “exposure” is my trigger word.

But there was a problem. There is no free lunch. Those “deep discounts” came at a cost…to the writers. In order to discount the books the way they do, the mega stores don’t stock like the old indie bookstores unless an author is a household name guaranteed to sell.

Megastores are in the business of moving high volume. That is how they give the consumer the discount. Books, for the first time in history, had a far shorter shelf life than ever before.

Instead of books remaining in the store and giving the writer time to cultivate a fan base, the covers were ripped off and the books pulped.

As a consequence? The mid-list author (Author Middle Class) was nearly wiped out. Authors who’d made a very good living previously had to return to the regular workforce (I.e. teaching) because they no longer could live off their writing income.

I had a friend of mine who won a Nebula Award in science fiction. She went from making a regular income off ELEVEN titles, to making income off ONE title at a time.

Even though she was a respected and award-winning author, she had to give up writing full time (until Amazon).

***This was all until Amazon, by the way. Many of these authors who were driven to poverty actually now make more money than they ever did traditionally published and they no longer have to be pillaged by megastores and discount outlets. Which is why I get pissy when people act like Amazon is the devil.

Megastores make money with volume and offering the newest shiny. But books often are like fine wine. I said wine, not whine ;). They need time to mature.

The problem was that the very literary ecosystem that helped launch unknown books like The Divine Secrets of the Ya Ya Sisterhood into legendary status…was destroyed. Traded for beads frappucinos. Borders and Barnes & Noble obliterated the small bookstore and took with it the earning ability of many writers.

The mega-bestsellers did VERY well. Ergo my reference to Publishing Third World. Wealth was redistributed and concentrated at the top and the middle class was eradicated.

Book Placement

Screen Shot 2012-03-26 at 8.14.34 AM

If you do not have an on-line platform, then Browsing Roulette is about the best you can hope for. But those spots in a bookstore are all negotiated in a writer’s contract. Those front slots on a table are premium real estate.

Same with displays. Ironically, though, the authors with the most selling power often get the best displays (remember the volume thing). But, George R.R. Martin is probably going to sell books. The writers who need that placement the most are the least likely to get it.

This isn’t personal. It’s business.

If I came out with a novel, I am going to sell a heck of a lot less than George R.R. Martin. Well, at least five or six copies less 😛 .

In seriousness, though it makes sense to display your heavy hitters. Problem is then that the newer writer no one knows then better hope her last name falls at the fortuitous eye-level because she will be spine-out on a shelf.

And if the time runs out and no sale? Off with that cover and the book is pulped.

Advances

Even though advances are now about as rare as unicorn tears, they are still worth addressing. Before I became a writer I bought books everywhere. Because it was not my profession I guess I really just never put any thought into how that writer was paid. If I bought a book at a used bookstore and it looked new, I assumed the writer was paid already. I had no idea what a remainder was (more on that in a moment).

I’d also watched movies and heard this term “advance” tossed around as if it meant money rained from the sky. In fact, as a new writer, I dreamed of all kinds of ways to spend my million dollar advance.

Advances are not free money. They are essentially a payday loan. It is money loaned to the author against the money eventually earned in royalties.

So if an author is given a $20,000 advance, he is not paid another dime until that book earns over $20,000.

Herein lies the pickle.

If an author doesn’t “earn out” the advance, odds are she will not be given another book deal. So, if you get that $20,000 and the book makes $19,700? No more deals. That’s why BIG advances seem like a good thing, but can actually wreck a career. It’s far easier to earn out a $20,000 advance than a $90,000 one.

Writers don’t have to pay back the advance, but if it doesn’t “earn out” it means the writer is not a wise investment for the publisher so the odds are not good for the author getting another book deal. Depending on the author or the book, they might get another deal. But with newer authors? Probably not. And first-time authors? Forget about an advance. Not happening unless your name is Kardashian.

This was a really big deal before the digital age because traditional publishing WAS the only game in town. So if an author didn’t make her quota? Game over.

These days, advances are pretty much a thing of the past. Any money most writers will make are going to come from US buying new books from them.

Tip: Digital pays the best royalties.

Print Runs

Screen Shot 2012-05-04 at 11.05.40 AM

One can tell how much confidence a publisher has in a book (author) by the print run. Low print runs mean the publisher is being conservative to hedge losses…but low print runs mean the writer doesn’t make as much. A standard print run for a new unknown author has always been around 10,000 books. But traditional tends to limit authors to one book a year so even if an author makes $2 per book, that is $20,000 before taxes.

Yes, J.K. Rowling is a billionaire but she is not the norm.

***Btw, all of this is VERY unscientific and very broad strokes to give y’all the gist.

This isn’t BAD for the new writer because it is way easier to sell out that 10,000 and then she will get a bigger run the next book and the next as her brand grows (if she doesn’t starve in the meantime).

However, higher print runs? We are in the same deal with advances. If you don’t sell out your print run, the remaining copies are remaindered. 

There are ways writers can buy a portion of their remainders to sell by hand and they can get a far lower royalty off remaindered copies that are then sold through wholesale outlets and used bookstores.

Usually if you see a new book at a used bookstore and it looks like this (pic below)? It is a remaindered copy. So don’t assume that a writer was paid a full royalty the first go. That isn’t always the case.

Screen Shot 2015-12-31 at 8.50.18 AM

Image courtesy of Angela Quarles

Yes, this is a great fabulous discount for the reader, but when I see this? My heart feels heavy and sad for the author. That is why I encourage readers to please try to buy new from the author. The reason is that those sales can make the difference in that author earning out the advance, selling out a print run and getting their next book contract.

Also rumor has it authors are fond of eating and paying their power bills, too 😉 .

Because used bookstores do not favor self-published and indie authors, most of their stock will be legacy published authors. This means you (readers) supporting who you like with a new sale becomes far more important to that writer’s future and career.

Royalties

Traditionally published authors are often paid yearly. Sometimes quarterly. That is negotiated. It is why you have an agent. So whatever the author makes, the agent makes sure the publisher pays, then takes 15% (pretty standard).

So writers are paid like farmers. Let your family know that your down payment on the yacht might be delayed.

***And writers today CAN make money, we just can’t do it the old-fashioned way which was to just write a book, get an agent then land a book in a bookstore and pray for the best. It involves a LOT more these days, but the authors who hustle can do well.

Part Three—Reviews Matter

I get that a lot of people buy used books or go to a library because they are on a budget. Been there so *fist bump*. You can still support writers in meaningful ways.

Even if you buy new, there is another way you can support writers you love. Write a REVIEW. A GOOD ONE.

As a writer I have a personal policy. I will never leave a negative review. Ever once in a blue moon I vaguely mention a work I didn’t like when teaching craft (though I never give names or titles). If people really want to google key words and figure out the book that I am referring to? Go for it. Maybe y’all will read it and have a far different experience.

But these days reviews are more important than ever. I am not going to put in a one or two star and tank the author’s overall ranking because fiction is subjective. That author just cannot please everyone and God bless ’em for trying.

For READERS. Reviews are more important now than ever before, especially for the indie and self-published author. The reason is that with the change in the publishing paradigm, the slush pile (unfortunately) has been dumped into the reader’s lap. There are a lot of bad books out there. But even then, that really isn’t all that big of a problem.

Want to know the bigger problem?

There are a lot of good books out there.

With the Internet and social media and the explosion of books there is SO MUCH content. This means consumers are overwhelmed with choices. Reviews help writers sell books because if readers see a book with no reviews or five reviews versus a similar title with thirty reviews? Who will they choose? Additionally writers gain access to promotional tools like Bookbub, but can ONLY do this with a minimum number of reviews.

Instead of sending me an e-mail about how much my book changed your life? Put it on Amazon and change MINE! 

Readers are essential to our success beyond just the sale. If you love our books, your promotion means a thousand times more than any ad we could pay for. Ads and marketing don’t sell books. Never did and never will. Only thing that sells books is word of mouth.

Beloved reader? You would be shocked how much regular people will pay attention to you. That review is worth your weight in gold to me for a number of reasons. Humans don’t like being first. So unless a couple of you are brave and review? Our books can sit with NO reviews and it is then unlikely to sell.

Think about a shelf with ONE item. It freaks us out. There is only ONE.

Is it poison? O_o

Secondly, when you review us, Amazon favors our books in the algorithms meaning more people SEE our book. More people SEE it, odds are I will sell more copies. In the on-line world YOU have the power to get US that awesome front of the store book placement. The more reviews the better the algorithm. Better algorithm, more views. More views, more sales, more sales—>we make a best-seller LIST!

❤ ❤ ❤

You can also use your social media because it means more than ours.

Tweet a picture of our book. Put it on Facebook. People in your network ARE noticing. Peer review and approval is paramount in the digital age. And don’t support your favorite author on Goodreads as a first choice (AMAZON reviews are better). The reason is the regular reader (who does not one day want to be a writer) is far more likely to be looking at Amazon.

Support us on your regular Facebook page or Instagram or Twitter. Because when you post a great new book you LOVED your regular friends see that. When they get stranded in an Urgent Care or an airport? What will they remember? THAT BOOK.

They won’t be on Goodreads. Trust me.

So there is your year’s end peek behind the curtain. Sorry (again) it was so long but this is meant as a reference/guide. Readers, we love you. Honest. It is why we are so stupid to work for free so much. This is a labor of love in many ways. Writers, I hope this helps you understand your profession better.

So NO, your writer friend is NOT YET a millionaire, but you can help MAKE HER ONE :D.

What are your thoughts? Feelings? Are your eyes wide open? Would you like to add anything? Also, if you are overwhelmed? Please check out the classes I have listed below.

I love hearing from you!

And to prove it and show my love, for the month of DECEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

November’s winner of my 20 page critique is Nancy Segovia. THANK YOU for being such an awesome supporter of this blog and its guests. Please send your 5000 word Word document (double-spaced, Times New Roman Font 12 point) to kristen@wana intl dot com.

Check out the Upcoming Classes

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! Fantastic as Christmas gifts *wink, wink, bid, nod*

All you need is an internet connection!

NEW!!!! IDEAL FOR CHRISTMAS!!!!

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 6th

Plotting for Dummies January 7th, 2017

When your Name Alone Can SELL—Branding for Authors January 13th, 2017

Social Media for Authors January 14th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

, , , , , , , , , , , ,

101 Comments

3 Ways to Reignite Your Writing Career TODAY!

Image via Flickr Creative Commons, courtesy of Sally Jean

Image via Flickr Creative Commons, courtesy of Sally Jean

Man, I have missed you guys! Spawn flattened me with a stomach bug #kidsarecutebutevil. But, I am back so let’s get to work. All of us have days where we wonder if what we do even matters. Why did we have to become writers? Especially in these times?

Why couldn’t we have gotten into this gig when wealthy patrons financed our work? And we could seal our manuscript with a fancy wax seal like the kind we bought for ourselves at Barnes & Noble but are too shy to use on our water bill?

I know y’all bought one too, and for those who didn’t, is that a quill and ink set from the Renaissance festival I detect? Do I smell parchment? O_o

Ah the good old days…

I am an “Old Dog” of the digital publishing paradigm. I’ve been through all the fads. The FREE BOOK Rush of 2010, The Great .99 Book Deal of 2011, The Amazing Algorithmic Alchemy, The Magical Metrics and the Automation Invasion of 2012-2015 (there are still skirmishes along the front). Now I am enduring The Newsletter is Gold Rush.

Guess what? I’m still here.

I don’t say this really to brag as much as to make a point. Social media, done properly is not a short-term burst of gimmicky energy. There is no magic to it and it while it is simple, that doesn’t mean it’s easy. We not only have to manage the brand, we also produce the product.

Not a job for the faint of heart.

And with all the tweeting and blogging and slogging month after month and year after year, I know that it is SUPER easy for us writers to get overwhelmed. That’s why today, I’m here to offer some simple ways to inject fire back into your writing and your career.

*plays Eye of the Tiger loudly* *punches at the air*

#1—Appreciate that Writing & Social Media Branding Can Coexist

When I am on Twitter, I often get tweets like these:

Screen Shot 2015-10-19 at 9.56.12 AM

Guess what? I agree! The writing always, always comes first.

But why is there an almost automatic assumption we must choose?

Social media, done the way I teach in Rise of the Machines, takes maybe 10-15 minutes a day and feel free to take off weekends. I offer no get-rich-quick advice. My author platforms take time (and discipline) to build, but they are virtually indestructible. It isn’t about quantity, it is all quality and then being consistent.

If we assume that platform-building is this awful horrible time-intensive thing? Then we psych ourselves out of some truly fantastic benefits. Additionally, our own misconception how much time social media takes can be smothering our creative fires.

But that is a lie. Solid branding/platform-building isn’t about large chunks of time, rather it is small consistent effective action. I can assure you, it is very possible to write books and be on social media.

Just like we can bathe and brush our teeth. No need to choose 😉 .

#2—RELAX Regarding Sales

AHHHHHHH!

AHHHHHHH!

For those who want to make a living as an author, appreciate we are in the entertainment business. Note that half that word is business. We are in the business of selling books. Yet how many of you are feeling snuffed out simply because you are terrified of sales?

Guess what?

You already ARE IN SALES.

Because writing a novel is nothing BUT sales. Every aspect from the cover to the title to the concept to every stinking page of writing (just in writing we call them “hooks”). Why do readers stop reading? Because we didn’t “sell” them on the idea of turning to the next one.

Great writers are able to sell the idea that is a better idea to stay up until 2 a.m. than getting to work on time 😉 .

In fact, I think novelists make up the greatest salespeople in human history. Writers have sold us on equal rights, women’s rights, alien worlds, space travel, a thing called a T.A.R.D.I.S. and on and on.

Think about it. Writers have to sell readers on an idea. Why should we spend 10-15 hours reading that story? How are we supposed to believe that sparkling vampires are plausible? Or in this place called Middle Earth?

Writers need to sell readers on characters. Why should we like her? Root for her? Why should we fear/hate him and want him to lose?

Additionally, every single traditionally published author has had to first sell themselves and a manuscript to an agent. Once published, these same authors most often are then required to then sell the next story and the next to an editor or agent via a synopsis of whatever else they have to offer (which is why I have a CLASS on how to do that this Friday).

So let’s just get this notion out of our head that all “sales” is the same and involves vitamins or vacuums. Y’all already rock sales if you write good stories, so ditch the phobia already.

#3—Reframe Perception of Social Media

Original image via Flikr Creative Commons courtesy of GUV'NOR.

Original image via Flikr Creative Commons courtesy of GUV’NOR.

Part of embracing the new type of work we must do as digital age writers comes with redefining how we see our work (which now includes a degree of social media). Feel free to get on Facebook and trudge through it like some chore, but with that kind of an attitude? I recommend just staying off altogether. We (readers) can sense a poor attitude through the screen.

It is one of the reasons automation is such a turn-off. It shouts, “I want your time and money but I am too busy to talk to you!” And, to be blunt, it’s the equivalent of junk mail.

Junk mail has a 2% return on investment, so if we want better results than a telemarketer, we need to relax about getting engaged.

If you are struggling with enjoying social media, maybe this will help.

I was once on a panel at Thrillerfest in NYC and we were asked, “What is the most important thing to do to be successful of social media?” The edgy blogger next to me snagged the mic and declared, “You must be interesting.”

I disagreed.

My POV? It is far better to be interested than interesting.

Why do readers love our stories? Because if we have done our job well, on some level the story we write is also the reader’s story. It is about them. Same with social media.

We are not organ-grinding monkeys dancing for loose change and, in fact, the non-stop-entertainment-approach will wear everyone out in a hurry. Never underestimate the power of simply liking or commenting on the posts of others. Or asking an opinion or a thought. Humans are dying to feel heard, so do what introverts do best and simply listen.

What are your thoughts? Do you psych yourself out when it comes to branding and social media? Do you think you need to do everything? Do you see how social media can allow you to take simple steps to fire up your future? What are some ways you add some mojo back into your routine?

I LOVE hearing from you!

To prove it and show my love, for the month of SEPTEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! Including How to Write the Dreaded Synopsis/Query Letter THIS FRIDAY! I have also included new times to accommodate the UK and Australia/NZ folks! 

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

NEW CLASS!

Friday! Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS

You’ve written a novel and now are faced with the two most terrifying challenges all writers face. The query and the synopsis.

Query letters can be daunting. How do you sell yourself? Your work? How can you stand apart without including glitter in your letter?

***NOTE: DO NOT PUT GLITTER IN YOUR QUERY.

Good question. We will cover that and more!

But sometimes the query is not enough.

Most writers would rather cut their wrists with a spork than be forced to write the dreaded…synopsis. Yet, this is a valuable skills all writers should learn.

WEDNESDAY October 5th Your Story in a Sentence–Crafting Your Log-Line

Log-lines are crucial for understanding the most important detail, “WHAT is the story ABOUT?” If we can’t answer this question in a single sentence? Brain surgery with a spork will be easier than writing a synopsis. Pitching? Querying? A nightmare. Revisions will also take far longer and can be grossly ineffective.

As authors, we tend to think that EVERY detail is important or others won’t “get” our story. Not the case.

If we aren’t pitching an agent, the log-line is incredibly beneficial for staying on track with a novel or even diagnosing serious flaws within the story before we’ve written an 80,000 word disaster. Perhaps the protagonist has no goal or a weak goal. Maybe the antagonist needs to be stronger or the story problem clearer.

In this one-hour workshop, I will walk you through how to encapsulate even the most epic of tales into that dreadful “elevator pitch.” We will cover the components of a strong log-line and learn red flags telling us when we need to dig deeper. The last hour of class we will workshop log-lines.

The first ten signups will be used as examples that we will workshop in the second hour of class. So get your log-line fixed for FREE by signing up ASAP.

Those who miss being in the first ten will get a deeply discounted workshop rate if they would like their log-line showroom ready.

SATURDAY, October 8th Blogging for Authors

Blogging is one of the most powerful forms of social media. Twitter could flitter and Facebook could fold but the blog will remain so long as we have an Internet. The blog has been going strong since the 90s and it’s one of the best ways to establish a brand and then harness the power of that brand to drive book sales.

The best part is, done properly, a blog plays to a writer’s strengths. Writers write.

The problem is too many writers don’t approach a blog properly and make all kinds of mistakes that eventually lead to blog abandonment. Many authors fail to understand that bloggers and author bloggers are two completely different creatures.

This class is going to cover:

  • How author blogs work. What’s the difference in a regular blog and an author blog?
  • What are the biggest mistakes/wastes of time?
  • How can you effectively harness the power of algorithms (no computer science degree required)
  • What do you blog about? What topics will engage readers and help create a following?
  • How can you harness your author voice using a blog?
  • How can a blog can help you write leaner, meaner, faster and cleaner?
  • How do you keep energized years into your blogging journey?
  • How can a blog help you sell more books?
  • How can you cultivate a fan base of people who love your genre.

Blogging doesn’t have to be hard. This class will help you simplify your blog and make it one of the most enjoyable aspects of your writing career.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

, , , , , , ,

30 Comments

3 Ways to Fire Up Your Writing Career Today

My impression of writers on social media….

My impression of writers on social media…. #tinfoilhat

I am an “Old Dog” of the digital publishing paradigm. When I started out on social media, I did not want to be a social media expert. I enjoyed editing and teaching and longed to write fiction. But every a$$clown with a Twitter handle was a “Social Media Expert” and much of the teaching was nothing short of ridiculous.

Some of the advice was downright predatory (or, in my book, cheating).

In my estimation, most of the tactics were more likely to increase author suicide rates than book sales, so I finally decided to become a Social Media Expert Jedi 😉 .

I’ve been through all the fads. The FREE BOOK Rush of 2010, The Great .99 Book Deal of 2011, The Amazing Algorithmic Alchemy, The Magical Metrics and the Automation Invasion of 2012-2014 (there are still skirmishes along the front).

Guess what? I’m still here.

I don’t say this really to brag as much as to make a point. Social media, done properly is not a short-term burst of gimmicky energy. There is no magic to it and it while it is simple, that doesn’t mean it’s easy. We not only have to manage the brand, we also produce the product.

Not a job for the faint of heart.

And with all the tweeting and blogging and slogging month after month and year after year, I know that it is SUPER easy for us writers to get overwhelmed. That’s why today, I’m here to offer some simple ways to inject fire back into your writing and your career.

*plays Eye of the Tiger loudly* *punches at the air*

#1—Appreciate that Writing and Social Media Branding Can Coexist

When I am on Twitter, I often get tweets like these:

Screen Shot 2015-10-19 at 9.56.12 AM

Guess what? I agree! The writing always, always comes first. But why is there an almost automatic assumption we must choose?

Social media, done the way I teach in Rise of the Machines, takes maybe 10-15 minutes a day and feel free to take off weekends. I offer no get-rich-quick advice. My author platforms take time (and discipline) to build, but they are virtually indestructible.

And the writer who tells me she doesn’t have ten minutes a day to work on her brand isn’t serious about being successful.

Whether we like it or not, social media is necessary for our job. Yes writing is fun, but it is still a profession.

Writers are in the entertainment business. Note that half that word is business. We are in the business of selling books. When I was in sales, we had a saying. Fish where the fish are. And the fish are schooling on social media. Makes sense to drop some lines.

The writer who is willing to tackle doing social media well is making a transition from hobbyist to professional. Celebrate! This means you are going places!

Thus, if the career has been sluggish, it might be time to go polish some other types of skills that are now required in this profession. Many times, the problem isn’t with the tool. We simply don’t know how to use that tool well.

#2—YES!!! The Product is All that Matters

When it comes to a brand, the surface perception is only part of the equation. I can have a fabulous website, great author pics, charming tweets and be a downright likable gal, but if my books stink?

No amount of social media magic can salvage literary dog poo.

This is one of the reasons I have written over 900 blogs. I blog a lot on craft because the product is essential. It is the most important part of the equation. Yes, write first. Take classes. Hone your art. Because your social media brand must be able to deliver an excellent product. It is okay to believe that your writing is important because…it IS.

So yes, we do need to work on our platform but you do have my “expert” opinion to focus on that end product. Relax about the social media, stuff. Really.

#3—Embrace the Social Media Trickle Down Effect

Part of embracing the new type of work we must do as digital age writers comes with redefining how we see our work. Feel free to get on social media and trudge through it like some chore, but with that kind of an attitude? I recommend just staying off altogether. We can sense a poor attitude through the screen.

Instead, I recommend you reframe what you’re doing and how beneficial that time really is. It’s an investment in you, in your success beyond simply selling books. There are all kinds of other benefits many writers never even consider.

Networking

Virtually every profession benefits from professional networking, why would writing be any different? Where else can you have 24 hour access to publishing professionals all over the world? Follow your heroes and make them mentors. What are they reading? What are they doing? How do they manage their time?

Where else other than Twitter could I start my day chatting with the former editor of Cosmopolitan Magazine (and one of my FAVORITE authors)?

Screen Shot 2015-10-08 at 9.40.58 AM

I used Twitter to follow James Rollins. It’s how I got to know him well enough to eventually contact him about giving me a blurb for my second book.

While an in-person writing group is great, often they can be a bit heavy with new writers. Places like Twitter or Facebook allow us access to the seasoned pros. We can chat with people we’d have to otherwise wait a year or more to see at a conference. Take advantage!

Research

Every writer out there gripes about not having enough time to write. Okay. Twitter helps us work smarter not harder. Twitter can make research much faster and far more accurate.

For instance, if you want to write a sexy new story with a Navy SEAL and don’t want to lose weeks researching, hop onto #NAVY and make some connections. Experts are always eager to help writers get the facts correct. The fastest and easiest way to find them?

Twitter.

Being Brave

And, for the shy folks, I know social media is forcing you to do something afraid. That is good. Use this time to hone being brave. Be brave in the small moments on-line and it might make you braver in your writing.

In the end, remember that there are mega-successful authors who are using social media to reap major advantages. This notion that we must choose writing or networking is short-sighted and an excuse. We all must learn simply to use time well and be disciplined.

If we assume that platform-building is this awful horrible time-intensive thing, then we psych ourselves out of some truly fantastic benefits that can really fire up our careers. We have to remember that it is very possible to write books and be on social media. Just like we can bathe and brush our teeth. No need to choose 😉 .

What are your thoughts? Do you psych yourself out when it comes to branding and social media? Do you think you need to do everything? Do you see how social media can allow you to take simple steps to fire up your future? What are some ways you add some mojo back into your routine?

I LOVE hearing from you!

To prove it and show my love, for the month of OCTOBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

, , , , , , , , ,

75 Comments

%d bloggers like this: