Posts Tagged Seth Godin

Dip Happens—What Do We DO When Nothing Seems To Change?

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Often I blog about things I am going through. Sometimes just writing things down, sketching out a plan of action, recalibrating MY perspective helps a lot. Hey, if nothing else, I have a blog post :D .

Lately, I’ve been in what Seth Godin calls…The DIP. In fact, I am even talking about The Dip over on my Dojo Diva blog for those who want more (and also a better chance of winning my 20 Page Death Star Critique).

*dangles carrot*

What is THE DIP? The Dip is that span of suck before the breakthrough. The Dip is where character develops, where dreams grow, where WE grow. Bad news is this is also the place where most people give up.

I’d love to say I’ve never given up when faced with a particularly tenacious Dip, but I am a terrible liar. Dips are tough. Why are Dips so hard?

Dips Come Out of Nowhere

We are zooming along and then it is as if an invisible force field comes out of nowhere. Maybe you started eating healthy and were losing weight steadily. Then…nothing. Another week? Nothing. Another week, I gained three pounds? WTH? And another and another and pretty soon, why bother?

A little story…

Before I got pregnant, I was 130 pounds and a Size 2. When I was pregnant, I did two-a-days the entire time I was pregnant. I did step aerobics in the morning (which was nothing short of comedic when I was almost 10 months in) and swam a mile a day, six days a week even though I felt like I should be a show at Sea World. The night they induced me, I stopped at the gym and did an hour workout before Hubby took me to the hospital.

Eleven days after having The Spawn, I was back in the gym. I’d get up for the 3:30 a.m. feeding then go to the 24-hour gym.

For the most part, I have still kept a strict diet and exercise regimen.

These days I do 6-8 hours of Brazilian Jiu Jitsu a week…and am STILL a size 10-12. No matter how disciplined I am, it doesn’t seem to want to show on the outside. We go to restaurants and I watch people eat onion rings and fried cheese and have dessert while I am GF, dairy-free, low-carb, soy-free, no sugar, etc. etc. I drink water, not soda. And yet?

Sometimes I wonder why I bother.

Original image via Flikr Creative Commons, courtesy of Crossfit.

Original image via Flikr Creative Commons, courtesy of Crossfit.

This is the first main problem with The Dip. Sometimes, we can’t figure out why it is there or worse…why it won’t GO AWAY. After blood panels and doctors and experts, they all agree. I am the picture of health, but am overweight.

No kidding.

We might be doing something GREAT that shows nothing on the outside. Granted, I might be a fluffy size 10-12 for the rest of my life. I have amazing flexibility, can run for miles, can outfight and outlast teenagers and my heart and insides are amazing.

Funny, though. I rarely think of my shining cholesterol levels when I have to shrug into Spanx.

I wonder how many calories we burn trying to put on Spanx?

The next problem with The Dip is there are often others who will rub salt in the wound that we are IN The Dip.

On Saturday, I went for an hour of rigorous BJJ training, ran home, cleaned up then attended a 2.5 hour Judo workshop that I paid for. I was feeling pretty good about myself until…

I was in the middle of learning a new throw and could tell I wasn’t pivoting my weight the correct direction. Sure I was throwing my sparring partner, but I was landing in the wrong spot. The teacher comes over and tells me I am doing it all wrong.

Okay, I KNEW that.

But then, he tells me that I need to work out more. That the reason I can’t do the throw is that my legs are weak and then says, “Have you thought about going to a gym? Maybe trying some squats?”

*suppresses urge to stab him in the face*

He corrects my posture and the next throw I did? I nailed it. He probably could tell from the look on my face that I might have been envisioning him.


Of course, Judo is all about physics, not about strength. I didn’t point that out. I also didn’t point out that the rest of the attendees had slept in while I was one of the handful who came to the early morning class anyway (even when I knew there were 2.5 hours of additional training ahead). I also didn’t point out what should have been obvious. I was the only older female in the workshop and if the sport wanted to attract more like me? Insinuating we are out of shape is a bad plan.

After the Judo workshop, we had a family day at the zoo and all I wanted was to throw in the towel and eat all I have denied myself for a decade…in ONE day.

I know you guys probably have no idea what I am talking about ;) .

The Dip is REALLY common in writing. You are working on a novel and it is going great and then? You get stuck. You KNOW you are stuck. Maybe you can’t even figure out WHY you are stuck. Then, when you are about to tap out for good and OD on brownies, someone in your life is there to point out that “Maybe you just aren’t trying hard enough…”

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Yeah, because we didn’t already think of that.

Some Important Things to Know About Dips

First of all, people who don’t attempt anything remarkable, never have Dips. Thus, if we are experiencing Dips, it means we are still pressing for something better. The only way to get out of ever dealing with Dips is to just drift along on the tides of mediocrity and ambivalence. Don’t know about you guys, but I can’t do that. This means I have to take my own advice and Suck it up, Buttercup.

The second thing is that we can more painfully feel Dips when we get our focus on the wrong things. If we stare at Dips we get intimidated. This is partly why I refuse to get on a scale. I found myself obsessing too much. Yes, I would love to trim down and get into my “skinny” clothes, but is that my only objective behind eating and living healthy?

Groceries at our house.

Groceries at our house.

I am extremely fit. Working out helps me release stress. I look far younger than peers because I am healthy. My family is all involved working out together. Spawn  learned to walk in the gym nursery. Now? We do martial arts SIX days a week together. Spawn has been sick ONE TIME in his entire life because I cook super healthy foods. He has to be told to stop eating so many vegetables and eat some protein.

Am I willing to abandon ALL those other benefits because ONE objective—trimming down in size—refuses to cooperate?

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Same with writing. For years I blogged to The Great Nothing. At first, I did it to get “views” but after a year and a half of blogging to the male-enhancement bots, I got seriously discouraged.

Since I’d invested too much to give up, I decided to focus instead on ALL the benefits of blogging that had nothing to do with outside approval.

I learned to write leaner, meaner, faster and cleaner. I learned to eat deadlines for breakfast. I became a better writer because I was TRAINING. I learned to be self-motivated and self-disciplined. Granted, even if NO ONE ever cared about my blog, these traits would serve me well in other areas.

Of course, eventually, when I got my eyes off the numbers and focused on what I COULD control, THIS happened. Can anyone see THAT DIP? When I finally busted past it?

Kristen's Blog Stats Circa 2013

Kristen’s Blog DIP

Dip Happens

The last things we need to appreciate about Dips is that they are not permanent but yet they are. 

One Dip alone is not permanent, but The State of Dippery is. Yes, DIPPERY. It is a word :P . Unless we give up, we will face more Dips and bigger and longer Dips.

For instance, as writers, a common first Dip is to finish the book. YAY! Then the next Dip. Getting published. Oh, if I could just be published, THEN I’d be happy. We get published and the next Dip is BOOK SALES. Then there is the next book and the next…and you guys get the point.

I’m not here to discourage you, but we cannot exist in a permanent state of happiness and satisfaction. It is a brief moment of sun and then? Back to work. Anyone who promises us a Dip-Free life is lying and probably selling something…like DRUGS.

Dip Therapy

Dips suck. They are long and painful and necessary. Dips weed out the uncommitted. Many people will give up on something remarkable because there is no instant payoff. Can we still LOVE writing when there is no outside evidence we are going to gain? Can we still keep eating healthy and exercising even if we never get to wear skinny jeans?

NO! Wait, okay fine *rolls eyes* I’ll keep pressing *grumbles*.

Dips make us value what we EARN. One of the reasons I get frustrated with our Everyone is a Winner Society is that is dilutes the genuine feelings of authentic achievement. A black belt is only valuable when it took years of sacrifice (busting past Dips) to earn it.

Dips train us for the mentality of the successful. Often others see what we have. They don’t see what we gave up to get it. And that is the reality of things. Successful people “get” Dips while others give up. In fact, I would be so bold as to say that most of the successful writers I know aren’t necessarily all that more talented, but they are far more tenacious.

When we face Dips, outside circumstances may never change, but we will.

Dips teach us to ignore outside opinions. Where would I have been had I listened to all the people who told me blogging was dead and that it was impossible to be a successful writer? We can choose to take that pushback as an excuse to quit or fire to fuel us forward.

Yes, I am frustrated with a LOT of Dips in my life, namely the “weight thing.” But am I going to let one outside jerk opinion derail me?

No. And the reason is that I have had extensive and intensive Dip Training ;) .

Tips for Busting Through the Dips

Remember the WHYs. Why are you doing whatever? Why are you correcting your kids when it feels like you just repeat yourself a million times? Why are you eating healthy? Why are you writing that novel? Focus on the why. If we write books simply to become millionaires? Could happen, but burnout probably more likely. Instead, focus on how much you LOVE writing. How much you LOVE your kids. How much you LOVE feeling good because you drank water instead of a 2 liter bottle of Diet Coke.

Baby steps ARE steps. Never underestimate the value of simply showing up. Every sentence is one step closer to a finished book. Small actions over time DO add up.

Remember “Dip Happens.” 

If we know that Dips are inevitable, we are more mentally prepared for the challenge. It is more a sign we are doing something right than a great cosmic plot against our happiness.

I hope you guys feel more encouraged. Remember that the summit is only that beautiful because of the climb.

What are your thoughts? Have you been in some Dips lately? Are you feeling like it will never END? Did you know that this was natural? If not, do you feel a little better about being stuck? Do you have those around you rubbing in that you are in a Dip? Have you ever made it past some particularly tenacious Dip and are better for it? What was it? Share your story! We need the encouragement!

I love hearing from you!

To prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

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The Writer’s Guide to a Meaningful Reference Library

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Whether you are just now entertaining the idea of writing a book or have been writing for a while, all authors need certain tools if our goal is to publish and make money with our work. Now, if your goal is to simply create a piece of literature that “says something deep and probing” about society or life or is esoteric and selling the book doesn’t matter? Then that is a noble goal and I wish you the very best.

There are works that have broken all the rules and come to be known (usually much later) as classics. I will, however, respectfully point out that the majority of those who follow this blog want to write commercially and make a decent living, so my list is geared toward a certain group of authors.

What this means is that anything can go in writing. Rules are not to be a straightjacket, rather guideposts.

I will say, however, that if we deviate too far from what audiences expect, then most agents won’t rep it because they won’t have a clear way to sell it. Readers might steer clear because it becomes what I call “Blue Steak.” It might be yummy, but it is just so dang odd that only a handful of the adventuresome might dare take a bite.

But look how CLEVER it is! Really, it's YUMMY.

But look how CLEVER it is! Really, it’s YUMMY.

When I wrote my post Five Mistakes Killing Self-Published Authors, I did get some push-back regarding archetypes and three-act structure. To be clear, I never said, “All authors must adhere to boring and predictable rules that turn a story into a ridiculous trope.” Nor did I say, “You can only write a good book if you reverently follow every rule.”

I merely stated that we need to understand the basics before we can get to creating “art.” If we don’t, we’re relying on “happy accidents.”

If we don’t understand the rules, we don’t know how to intelligently and artfully break them. Maybe we will write something unique and successful without ever understanding POV. But then how do we duplicate that success if we don’t know how we created it in the first place? This is akin to going in the kitchen and tossing ingredients in a bowl without knowing what they are, how they taste or how they work together (or don’t). Maybe we’ll make something yummy…or maybe we’ll make a chemical bomb.

Image via Frank Selmo WANA Commons

Image via Frank Selmo WANA Commons

When it comes to promotion, experience has taught me that if we are doing the latest fad? It’s already outdated. Algorithmic alchemy has a short shelf-life and I predict that soon it won’t work at all. Automation is ignored, spam filters are better at eating newsletters, and people are drowning in FREE! This means we need to be vigilant to grow, even in areas where we are fearful or weak.

I’m blessed to know thousands of writers, many of them legendary. The interesting thing I’ve found, is that normally the most talented writers, no matter how many zillions of novels they have sold have something in common. They continue to learn.

Last week, I was on the phone with a writer most of you would recognize. He was telling me of the books he was reading to help his current project, the social media and computer books. This author is a widely recognized genius. His books have been made into iconic movies and even assigned to college students. But, despite all this success, he’s wise enough to appreciate that, if we want to master our craft and thrive in our profession? We must always refresh and be open to new works, ideas and techniques.

For instance, craft evolves as readers evolve. Marketing doesn’t stay static. We need to always keep our fingers on the pulse of change and be open to getting out of that comfort zone.

In my career, I’ve read countless books, but these are the ones I would recommend as a staple in any writer’s library. Maybe you can use Christmas money or gift cards to begin stocking your resource library.

For Structure:

Hooked, by Les Edgerton

Scene & Structure by Jack Bickham

Plot & Structure by James Scott Bell

The Writer’s Journey by Christopher Vogler

Story Engineering by Larry Brooks

Save the Cat by Blake Snyder

For Character Development:

The Art of Character by David Corbett

The Emotion Thesaurus by Angela Ackerman and Becca Puglisi

I STRONGLY recommend Angela and Becca’s Positive Trait Thesaurus and Negative Trait Thesaurus. In fact, I think you get a deal if you buy them all together. Do yourself a favor. These tools will keep your characters psychologically consistent. When you do want to vary or surprise, these books can help you do it artfully. We don’t want readers thinking WTH? 

That is bad.

The Sociopath Next Door by Martha Stout

Mind Hunter by John Douglas (Profiling is good for the FBI and writers)

DSM-5 (Diagnostic & Statistical Manual for Mental Disorders 5th Edition) Helpful for characters, dating, the workplace, and family reunions ;).

For a Swift Kick in the Pants:

The War of Art by Steven Pressfield

The Successful Novelist by David Morrell

Linchpin by Seth Godin

Mastery by Robert Greene

Outliers by Malcolm Gladwell

Failing Forward by John Maxwell

Guides for Social Media:

Rise of the Machines—Human Authors in a Digital World by Kristen Lamb (of, course, LOL)

Purple Cow by Seth Godin

The Tipping Point by Malcolm Gladwell

Predictably Irrational by Dan Ariely

Buyology by Martin Lindstrom

I’ve read many other fantastic craft books and guides (often written by the same authors). I’m not listing them all because this is just what I recommend should be standard in our stores of resources. If you guys have any others you’d like to mention, I am always learning and growing, too. Feel free to mention them in the comments!

I LOVE hearing from you!

To prove it and show my love, for the month of January, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less)

Will announce December’s winners tomorrow. Sorry. My check-up took three and a HALF HOURS (which is why I only go to doctors about once a decade if I can). I apologize.

I hope you guys will check out my latest book Rise of the Machines–Human Authors in a Digital World and get prepared for 2014!!!!

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When Will I Get My Breakthrough? Making It Past “The Dip”

Image courtesy of Cellar Door Films WANA Commons

Image courtesy of Cellar Door Films WANA Commons

If you stick with writing long enough, you will make it to The Dip (thank you, Seth Godin). The Dip is that span of suck right before the big breakthrough. The Dip is a killer and it seems to go on and on and on, but The Dip serves a number of important purposes.

The Dip Weeds Out the Uncommitted

Writing is the best job in the world. I love what I do and, frankly it’s a huge reason I struggle with resting. My work rarely feels like work…unless I’m in The Dip, which I’m in now. We writers also call these “revisions.” I’ve read my new book so many times, I swear I could recite it from memory.

But there’s a missing comma. Oh, and where did that extra period come from? Wait, the subject and verb don’t agree in that sentence. Doesn’t that need a citation? All righty. That sentence totally made sense in my head. WTH? Kill…me…now.

It’s so tempting to just say, Well, it’s good enough.

Then I could start a new book. I have all these ideas! But no, the world rewards those who finish what they start. The world rewards excellence. It rewards those of us who make it past The Dip.

The Dip Trains Us for Success

I train a lot of authors how to blog. Blogging is the gym for the writer and fabulous training for taking on The Dips that will come during your careers. Blogs train us to write faster, leaner and to hook early and SHIP. The writers who make good money in this business write a lot of books. Blogs are the most resilient form of social media. Twitter can flitter away, but blogs will remain.

But, blogging can be really lonely for a long time (it’s why my blog classes are automatically placed in a tribe of support).

I blogged once a week for over a year and a half and, if I had over 50 visits a day? I did a huge happy dance. But I kept going. I didn’t blog for others. I didn’t blog to get comments or sell books. I did it to train me to be committed, because I was a notorious flake/slacker who required far too much outside validation than was probably healthy.

If we need constant outside encouragement, we won’t last in this business (or any other). Sometimes we need to keep pressing when everything in us tells us to give up, when every friend we have thinks we’re nuts.

Getting Past the Dip

Keep Pressing

First of all, just keep going. Keep your head down. Small actions over time add up. No one might read your blogs today, but keep blogging and one day BOOM. People will discover you, then go digging through your archives and subscribe because they see you show up. You post. You are there.

Showing up is a huge part of success.

I still remember the day I broke past the Blog Dip. I posted my blog then went for my morning walk. When I came home and checked my blog stats, it looked like my site had gone into cardiac arrest. The previous post had maybe 75 views (most spam bots). But that day? Over 14,000 views. One post. Over 14,000 views in less than 24 hours. Hundreds of comments.

Yet, what if I’d thrown in the towel?

Keep Believing

The same thing happened with my first book. When I published We Are Not Alone–The Writer’s Guide to Social Media, I had no platform to support that book. My first royalty check made me cry for three days. Remember, I did all the dumb stuff so you don’t have to. When I tell you guys how important it is to have a strong platform, I speak from experience…from doing it wrong.

But, despite my mistakes, I learned how to do things better and kept my head down. I kept moving.

Keep Investing

One step at a time. One bite at a time. One page at a time. One blog at a time. One book at a time. Ignore the numbers. Keep investing in you, your career, your craft, your dream. Eventually all that potential energy will pile up and then WHOOSH!

Then Expect a New Dip

As Joyce Meyer likes to say, “New level, new devil.” 

Once you make it past the Dip, celebrate your success. Reward yourself. Then back to work. And soon? Guess what? You got it ;).


But remember, Dips train the successful. The Dips can even get bigger and longer. The stakes grow higher, but you will be ready because you’ve been blasting through Dips so long, your motto is, “Bring it on!”

What about you guys? Are you in The Dip? Ready to scream yet? What Dips have you conquered? I want to hear about your successes? What are you struggling with? Do you have any tips, tactics, tools that might help? Share!

I love hearing from you!

To prove it and show my love, for the month of June, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

Winner for April (yes, I am late) Raani York

Winner for May Cynthia Stacey

Ladies, please send your 5000 word Word document, or query letter or 1000 words or less synopsis to kristen at wana intl dot com. Congratulations and I look forward to reading your work.

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of June I will pick a winner for the monthly prize. Good luck!


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The WANA Plan to Save Bookstores & Revive Publishing

Last week, we talked about how The Big Six is Dead. So what now? The future seems uncertain for many in the industry. Those who insist on clinging to outdated ways are bound to fall into anachronism. As I like to say, either we are architects of change or artifacts of change.

The only real hope of survival for New York publishing is the bookstore. If there is any hope to breathe life back into big publishing, it will rest with the bookstore. (The Big 6 will never rule like they used to, but they need not go extinct, either.)

Yet, indies have struggled competing against the mega-store B&N. Barnes & Noble has had its own share of woes. Lots of massive stores=too much overhead to be competitive. The 90s were all about excess. Giant stores, giant discounts. In this new world? Giant problem.

What is the answer?

In the future? To quote Seth Godin, “Small is the new big.” Let me explain…

Yes, But Mine Already Has Sparkles

Technology is quickly reaching an asymptote. What is an asymptote? It is a really fancy word you can throw in randomly to impress your friends. Impressed you, didn’t it? Oh, you wanted the definition! Okay, from Wikipedia:

In analytic geometry, an asymptote (/ˈæsɪmptt/) of a curve is a line such that the distance between the curve and the line approaches zero as they tend to infinity.

WTH? you might be asking. Give me a moment.

Basically, fifteen years ago when cell phones were the size of your head, could only call local numbers, but each phone call cost $30 if one exceeded three and a half minutes, let’s just say that the cell phone had A LOT of room for improvement.

Only a handful of wealthy techies used the cell phone. They were for executives and they were barely useful.

Over the past two decades, cell phones have become smaller, thinner, prettier. Phones that once could only make calls evolved. By the mid-2000s, cell phones could take pictures and store music, but we still needed a small business loan to pay our phone bill. But then cell phones and cell phone service got leaner, meaner, faster, cheaper, better…and even came with sparkles.

Can’t beat sparkles with a stick.

What are you going to offer me? MORE sparkles. Nah. I’m good.

What About These Days?

Nowadays, cell phones are affordable for everyone. They are no longer a luxury item among the wealthy or the technophiles. Cell phones are as integrated into our lives as indoor plumbing.

And, they aren’t going to change like they used to.

Don’t get me wrong, I know we have many more advances in technology to come, but when it comes to the stuff us regular people are using? Technology is approaching an asymptote, meaning that sure it can improve, but with each improvement moving incrementally smaller toward an infinite curve.


It means the changes now aren’t as impressive and don’t move the market the way they used to.

Think of your iPod. When the first mobile music players could only hold TWENTY songs, it was worth running out and paying a small fortune for the one that held FIFTY songs, or A HUNDRED, or even FIVE HUNDRED. But are we going to drop everything to upgrade the iPod that holds a thousand songs for one that can hold five thousand?

Nah. We’re good. Thanks for asking.

This is what the publishing industry is failing to understand. Not only are they stuck in the paper paradigm, but they aren’t—in my humble opinion—fairly appreciating the technology paradigm. The e-reader can only get so good. I had a first generation Nook and I use it to read far more than my new iPad.

Why does this affect big publishing? The technology doesn’t really matter after a certain point. CONTENT DOES. This is why NY should have done everything humanly possible to control as much content as they could. If they would have considered my WANA plan that I offered them a year and a half ago, they might have dominated all of paper AND digital.

Oh well. I tried.

The funny thing is that New York is still courting the ever-elusive “book lover” instead of realizing that technology is creating more book lovers than ever before in human history and whomever is poised to keep the public satiated is going to cash out BIG.

Also, the “book-lovers” that NY really should be going after, rarely venture into libraries or bookstores, they are a new breed with different habits. But, we’ll get back to that in a second.

The Birth of the Digital Age Reader

See, NY believed that the e-book would be like the audio-book, but here is the problem. They failed to appreciate the Diffusion of Innovations Curve. Why am I bringing this up? Well, it explains where we will find the Digital Age Reader.

Man, I am totally geeking you guys out!

Basically when any new technology comes along, it progresses along a fairly predictable curve. The Innovators—those people like me who bought the very first digital camera even though we had to promise a kidney to pay for it—are the first.

We are the geeks and we are the ones who buy all kinds of gadgets FIRST. Then there are the Early Adopters–the friends of the geeks who will either wait for a sale or wait for a cheaper Gen 2. Then there is the Early Majority, the Late Majority and the Laggards (folks who just NOW got a cell phone or joined Facebook).

So Why Didn’t E-Books Go the Way of Audio Books? 

It had to do with the nature of the product and the problem it solved. It was a niche product and always would be. Generally speaking, people don’t have time to sit and listen to each other for ten seconds let alone listen to a book for ten hours.

Who does?

People who travel long distances. Okay, well there is a small population of dedicated buyers—ME back when I was in sales and drove 1800 miles a week. Okay, well beyond the traveling salesman? The person traveling on vacation. Well, that’s 1-3 books a year. How often do you get a vacation?

Let’s be honest. It’s hard to go from listening to an e-book back to real life back to listening to a book (picture waiting in a doctor’s office). With an e-book? Smooooooth. A page here a page there. Book after book after book.

Yes, we are an increasingly ADD culture, but we are never so ADD that we can transition seamlessly from an audio book to real life and back again.

Not that talented.

Additionally, audiobooks are more cost prohibitive to make. We need to find someone who has a good voice and good sound equipment to read out book onto a file. E-books? Easy squeezy and getting easier and cheaper by the day.

Reading aloud for recording purposes? Probably the same level of hard regardless of technology.

So, as we see, the signs that audio would remain niche are clear. E-books? They are everywhere. Over the weekend I read two books from three devices. I read from my Nook while we drove so long as it was light, then my iPhone once I ran out of light, then my iPad when I ran out of juice for the iPhone.

Yes, I have a lot of gadgets.

The Big Leap

What publishing didn’t account for was that the e-reader would make the jump from the Innovators and Early Adopters to the fat part of the bell curve. Now my husband who would have never defined himself as a “reader” chews through a book a week on his Evo (or my iPad. ONE DAY I will get to use my own iPad for more than FIVE minutes! :P)

My prediction is that the e-reader will burn through the fat part of the bell curve in the next three years, five tops. Paper is just a bad investment in a world of $5 gas prices. Also, paper is a bad bet in a world that is about to have INSATIABLE demand for content.

Readers want to finish a book and buy another one INSTANTLY and AFFORDABLY. We don’t want to have to make a run to a store to buy a book. We want to hit a button and have it delivered in seconds from outer space.

By failing to appreciate the progress along the curve, NY is hunting for readers in the wrong spot. Keep hunting this way and they will starve and die.

Small is the New Big–Targeting the Digital Age Reader

What cracks me up about New York is not only are they clinging to paper, but, from what I can see, they aren’t even properly understanding the Reader of the Digital Age. They are still “hunting” for readers the exact same way they always have. They are hunting for Old Paradigm Readers at the expense of the far more numerous Digital Age Readers.

Old Paradigm Readers, those who say, “You have my hardback when you pry it from my cold, dead hands” are good to have, but they are only a very small percentage of the population. They are not the readers who will bring publishing into a new Digital Renaissance.

That is the job of the Digital Age Reader.

Instead of Random House cutting loose salespeople with no commission to create “community support” with libraries (that are experiencing more cuts than ever) and indie bookstores (that are struggling in their own right), I might come up with a solution that benefits everyone.

I really dig win-win solutions.

Technology is approaching our fancy word of the day—an asymptote—so that is no longer a viable direction. So if we can’t focus on the technology, then do it the WANA way and focus on people. Think of their lives and their buying habits. Stop trying to make people come to YOU, and go TO THEM, instead.

Think Small to Think BIG

If it were me, and I were an independent bookstore, I would target Target. Target has this new campaign The Shops We Couldn’t Help But Fall In Love With where they bring small stores from other parts of the country to a national store.

The little guy gets help from the big guy. Little guy is happy because he gets to tap into new shoppers in other regions on an unprecedented scale. Shoppers are happy because we are tired of the Age of the Mega Store. We dig little guys.

Instead of trying to compete with Barnes & Noble mega stores, small is the new big.

Target is rumored to be partnering with Apple to sell iPads. What if you could walk out of Target with that iPad full of books promised to keep you up late at night reading? Heck Target stores already have Starbucks, why not add in a small bookstore?

Just situate a bookstore kiosk with touch-screen technology next to the Starbucks, but conveniently close to the display of e-readers. Purchase an e-book at Target and they will give you a gift card to download 5 FREE! titles at their bookstore kiosk.

Now Target doesn’t have to worry about show-rooming (people testing a device at Target but then buying it at home on-line and cheaper) because Target has now offered a value-added. Oh, and Random House can put those salespeople to good use selling the titles that should be featured in the Target special.

Book-sellers still get to do what they love–recommend AWESOME books—without the stuff they don’t love—tearing off the front covers of unsold paper books they are sending to an industrial shredder.

Additionally, book-sellers can now cut down on expensive overhead by partnering with a Target, Wal Mart, Costco, or Kroger Grocery Store (kind of like how Starbucks has a sized-down version for the grocery store near you).

Now, people who buy e-readers will be ten feet away from those most qualified to help them set up their e-reader and then fill the new device all their geeky friends finally talked them into. Booksellers get to sell books they love, writers sell more books and publishers solve the discoverability problem all of us are facing now that “everyone can be published.”

Wake Up! B&N!

Barnes and Noble needs to dump all those giant stores and create small airport-sized stores that will fit nicely inside a Best Buy. Still offer some paper titles, but now cater more to the digital market.

When a grandmother buys a Nook for her granddaughter who is graduating high school, she can stop by the B&N kiosk and have a bookseller help set up the new reader and load up the gift with books guaranteed to make an 18 year-old go SQUEEEEEE!!!!!

Barnes & Noble currently lets Nook owners read anything they want for FREE! for one hour if one is inside the store. Keep doing that at the small version!

With a small kiosk at a Target, think of my husband who really doesn’t want to hang out with me while I rail against the gods as I try on bathing suits. He could bring his e-reader to the Target Starbucks, find a comfy chair, and read something the B&N bookseller recommends. Then, he is likely to BUY it because it’s an impulse thing. Placing bookstores in this way would maximize the impulse buy.

The Digital Age Reader is a different creature. She barely has time to wear makeup, so she LOVES convenience. She LIKES being able to pick up fine wine at her grocery store. It saves gas, and this is really important in a time when it costs a house payment per month to keep gas in the cars.

Trust me, the Digital Age Reader loves it when she can save time and gas. She wants to shop for groceries, but she’d like to load up her e-reader too. In fact she probably already does. She is probably using the paper aisles at the grocery story to “showroom” what she’s going to download on her iPad. I say put those aisles filled with paperbacks to better use and make them a micro-bookstore.

If bookstores retooled in this fashion, everyone wins. The big store keeps people in there shopping longer. It can earn a share of the profits and also not have the hassle of restocking shelves of paper books.

Bookstores have less waste and much more flexibility. They can offer far more titles at Target, Costco, and Best Buy because they aren’t handcuffed by the paper paradigm. Writers win because more titles can be seen at these stores, which solves discoverability. Agents win because they can negotiate more titles into key retail spaces.

Also, get the bookstore, Starbucks and store working together in the WANA way, cross-promoting. Buy so many books at the Target B&N and you get a coupon for $10 off a purchase from Target. Buy your groceries at Target, and earn points you can cash in for FREE! ebooks at their B&N kiosk. Buy certain key titles and get a Free! frappucino.

Work together! We Are Not Alone!

The WANA way saves time, enhances the shopping experience and everybody wins. We buy more books and save more time to….read MORE BOOKS! Publishing doesn’t have to die. Neither does the bookstore. They only die when they fail to be creative…or to listen to others who can help them be creative. In the WANA World, everyone wins.

I love the future.

So what are your thoughts? Would you be more likely to shop at a Target store that had an indie book kiosk? An Amazon kiosk? Maybe a mini-B&N?

I LOVE hearing from you!

And to prove it and show my love, for the month of May, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner every week for a critique of your first five pages. At the end of May I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!

Winner of last week 5 page critique–CJ Carver. Please send your 1250 word Word document to author kristen dot lamb at g mail dot com.

***IMPORTANT MESSAGE–For those who have not gotten back pages. My web site fiasco has been responsible for eating a lot of e-mails. Additionally I get about 400 e-mails a day and the spam folder has a healthy appetite too. It is hard to tell since some people never claim their prize, but I could have very well just not seen your entry. Feel free to e-mail it again and just put CONTEST WINNER in the header so I can spot you easily. (especially if your message is kidnapped by the spam filter).

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.

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