Posts Tagged social media expert authors Kristen Lamb
This week Americans are celebrating Independence Day. What better time to release my new book Rise of the Machines—Human Authors in a Digital World, right? Since, I’m a writer, I excel at self-delusion, so I can just pretend all those fireworks going off all week are for ME :D.
Aww, how THOUGHTFUL! You shouldn’t have. *clutches chest*
On Friday, we talked about The Democratization of Publishing and how brave
colonists writers are forging it on their own without Mother England Publishing. And, right now? I’m sure there are some hurt feelings on the part of Mother Publishing. She’s cared for writers for over a century and now a handful of us rabble-rousers want to do our own thing and try new technologies on our own.
Thing is? Just like America and England eventually made up and became BFFs again, Mother Publishing will coexist with indies just fine (provided she reinvents in time, which I really hope she does). My loyalty is to writers, and, no matter which path you take—traditional or non-traditional—discoverability is a nightmare.
All writers who want to actually make money need a platform. Writers also need the publishing path that is best for their works and their personalities. I am just as supportive of NYC as self-publishing (though I have frustrations with both).
For me? I write social media books. My publishing path was chosen for me. With a lead-time of a YEAR in NYC? My new book wouldn’t have been out until it was obsolete. For the rest of you. Vive la Revolution! Now you have options. It is no longer a One-Size-Fits-All World.
Good News for NY Traditional Publishing
Indie publishing is a wonderful way for a new writer to build an audience and and learn the business side of the business. This is great for NY publishing in many ways. First, it helps mitigate Mother Publishing’s risk. Writers finally can build an audience before big money is invested getting that author into bookstores. Secondly, indie publishing trains up professionals. Mother Publishing can be more publisher than Mommy. Indies are also trying out a lot of new ideas and technologies and NY can wait and see what works. Why reinvent the wheel?
Good News for Writers
For a long time, it was a One-Size-Fits-All-World, and we saw the darn-near-extinction of certain types of writing. I recall an agent declaring, “Don’t send me a query for a poetry book. No one reads poetry.” And I thought, Um, I do. I read a lot of poetry but nothing modern. Why?
Hard to read it if no one publishes it.
We Can Be Creative with Books AND Business
Creative people are really great at…being creative. Shocking, right?
Independence from the paper paradigm has birthed a resurgence in short stories, serials, novellas, books of poetry, etc. We’ve seen new genres blossom when, in the old paradigm? They might have died (poetry) or never been born (Baby Boomer Romance). Many writers bring just as much creativity into business as they have in their writing. Daily I am astonished by the brilliance around me.
Why didn’t I think of THAT?
When I went to The Killion Group’s presentations in Crested Butte? I was…blown…away. They do covers for all types of authors (even traditional) and some of the marketing ideas? Genius. One thing they are doing is putting the first two chapters of the audio book in a QR code on the bookmark. Give a bookmark and a potential reader and listen to the first two chapters for free.
Yes, this falls under the category of Stuff I Wish I’d Thought Of.
When Jason Chatraw of Green E-Books formatted my new book? He added in relevant hyperlinks. When I talk about #MyWANA in the book? Those on a tablet can just click and join right there and see what I am talking about.
This is yet another way indie publishing is actually helping NY. Not only is the new paradigm vetting authors and weeding out the uncommitted or unprofessional, but creative people are actually coming up with a lot of cool new ideas that can benefit traditional publishing (provided they’re open to listening).
Writers are No Longer Strangled By Genre
I know that sometimes it can be frustrating being part of a world that changes by the minute. In this fast-paced society, we can easily get overwhelmed. Yet, at the same time, since writers are now plugged into a social media community, we can interact regularly with fans. Not only does this help sell books, but it also means we can write other STUFF.
In the olden days, if a writer changed genres, she needed a pen name so as not to confuse readers. Now? Unless you are writing two types of genres that conflict? (I.e. Children’s books and Erotica) you only need ONE NAME. The same platform that is supporting your Regency Romance can support your Mystery-Thriller.
This means we can be even more creative because how many thrillers can a writer write before losing the thrill? We complain that Such-And-Such’s books just aren’t as good as her first ones. Um? NO DUH. Talk about pressure!
“Write forty books. Oh and each one needs to be BETTER than the last one and about the same stuff.”
*Falls over and DIES*
Independence is Scary
Yes, it is terrifying going out on your own, but rewarding as well. I know I could very well fail, but I get to at least try *shrugs*. I hated the boring prototypical NF covers. My demographic is WRITERS and we are worse than bass fish. OOH SHINY! I wanted a cover that appealed to creative people and that stood out to the point that it almost looks misplaced. It’s a gamble, but in the end?
I GOT TO BE A CYBORG…and that’s all that counts anyway :D.
What do you like about the new paradigm? What scares you? Have you taken on roles you never thought you could do? Have you grown in ways you never thought you could?
I love hearing from you!
To prove it and show my love, for the month of July, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.
NOTE: My prior two books are no longer for sale, but I am updating them and will re-release. My new book, Rise of the Machines–Human Authors in a Digital World is NOW AVAILABLE.
I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.
At the end of June I will pick a winner for the monthly prize. Good luck!
Kristen Lamb, marketing for writers, Rise of the Machines, Rise of the Machines Human Authors in a Digital World, self-publishing, social media expert authors Kristen Lamb, traditional publishing, We Are Not alone
- Good Girls Don’t Become Best-Sellers—Channeling Your Inner “Bad Girl” to Reach Your Dreams
- Branding and the Brain—What We Post On-Line Matters
- The Secret to a Powerful Author Brand
- Why Our Author Brand is More Important than Ever Before
- To Prologue or NOT To Prologue? That is the Question
- Is Perfectionism Killing Your Writing Career?