Posts Tagged the business of writing


Image courtesy of Eflon via Flickr Creative Commons

Image courtesy of Eflon via Flickr Creative Commons

Today, we welcome back author and Hollywood producer Joel Eisenberg for the kick in the pants ALL of us need. I have to admit, yesterday was an unbelievably bad day and Joel sent this guest post in early. In the midst of the flaming wreckage of my day, I didn’t get a chance to read the post until this morning and man, did I ever need this message.

We all do. Every day. Tattooed backwards on our foreheads so we can read it when we look in the mirror.

Okay, maybe that is a tad too far.

….just a tad.

But read on! And as always, thank YOU for being here and THANK YOU JOEL for being so generous to all of us.


“You’ve worked too hard and you’re too smart to go down stupid!”

– a loved one in 2001, when I was discussing giving up on my dreams.

You can have it all. Really, you can. To get there, though, requires all of the clichés: sacrifice, hard work, persistence, yada yada yada.

It’s like this: There is no roadmap. Period. End of story. And yet, getting published or being produced as a writer is not an impossible dream. And therein lies the rub.

Anyone who says they have discovered the roadmap is, frankly, deluded or a liar. There is no roadmap. Both the publishing business and the film or TV business is the wild west. There are no rules. Yeah there are books. Take a cursory look on amazon, or your local bookstore, and you will find dozens of volumes devoted to making it in your specific industry.

But, you may ask, if I’m calling these efforts out, and yet I’m hosting a Kristen Lamb Masterclass myself – and years ago having written and self-published a book about surviving day jobs en route to the attainment of one’s creative goals – then wouldn’t I be a master hypocrite?

Read on, and make that determination on your own.

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The greatest single mistake made by these sometimes-well-intentioned efforts is this: They assume everyone has the same path in life and they espouse their “rules” from there.

There’s a word for such assumptions in my native Brooklyn. You’ve heard it from me before. The word is … “BULLSHIT.”

Some aspiring writers have children to feed. Some are in school. Some have family responsibilities such as taking care of an elderly parent.

Some are lazy.

Regardless, no one person has the same path. You can only work with what you have. Now, that said, John Grisham spent the majority of his hours daily cultivating his legal career, while writing in whatever spare time he had. And then “The Firm” happened …

You will hear these stories over and again, about people succeeding against all odds. But, you must consider: “Who is the odds maker?”

Make no mistake. It’s you. Sometimes, we are our own worst enemies.

If you take care of your daily responsibilities, even if you write one page a day … over the course of a year, or less, you just may have a final draft of a book. Or an award-winning screenplay. So many others have done the same. Those Nike commercials are spot on: “Just Do It!”


We live in 2017. Take advantage. Years ago, one was asked to send a self-addressed stamped envelope to a publisher or production company, containing your query or bound volume of your latest masterwork. Today, most of this is done by email.

But, what is more important is you can easily google lists of publishers or production companies who will read unsolicited manuscripts. Such listings will also explain how best to query your specific target. Frequently, you don’t even need an agent.

Which brings me to the bane of the writer’s existence: The business of writing. In my experience, having spoken to tens of thousands of writers throughout the country for several years, and hosting multi-media networking events at Paramount Studios, Warner Brothers Studios, Sunset-Gower Studios and others for the better part of a decade – one thing is constant.

That is…

Once a creative person takes care of, what would in our case be the writing of the material, many are lost when it comes to how to sell the material.

This is perhaps the biggest reason why I am hosting a Master Class for Kristen. I’ve been in the trenches. I’m accessible and not at all foreign to being broke, having time issues and so on.

When I became truly desperate is when I succeeded.

You don’t have to become desperate. I did all that work already. My answer to the above quandary is simple:

You have to learn to sell yourself first.

Join us and we’ll share with you specific strategies to work with what you have as an advantage to maximize your results. Remember, if there really was a magic bullet to all this, we’d all be doing the same thing and achieving the same results.

That’s not even science fiction.

That’s foolishness.

And you’re too smart to go down stupid …


What are your thoughts? Your stories? Your struggles? Joel and I are here in the comments so let’s TALK! And Joel and I have been where a lot of you are. It is why we have dedicated our lives to serving you and teaching you and making you better, so sign up for a class or five 😀 . We did the heavy lifting for you, so let us help you!

I love hearing from you!

And to prove it and show my love, for the month of FEBRUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).


Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

NEW CLASS!!!! Hollywood Producer Joel Eisenberg’s Master’s Series: HOW TO MAXIMIZE YOUR EARNING POTENTIAL AS A FULL-TIME AUTHOR (Includes all classes listed below) Normally $400 but at W.A.N.A. ONLY $199 to learn from Joel IN YOUR HOME.

OR, if it works better, purchase Joel’s classes individually…

Potentially Lucrative Multi-Media Rights $65 February 21st, 2107

How to Sell to Your Niche Market $65 February 28th, 2017

It’s Not Who You Know, It’s Who Knows YOU $65 March 7th, 2017

Making Money Speaking, Teaching, Blogging and Retaining Rights $65 March 14th, 2017


Individual Classes with MOI!

Blogging for Authors $50 February 23rd, 2017

When your Name Alone Can SELL—Branding for Authors $35 February 10th, 2017

Social Media for Authors $55 February 11th, 2017

Plotting for Dummies $35 February 17th, 2017

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 March 20th, 2017

NEW CLASS!!!! The Art of Character $35 February 24th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on


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How to SELL Your Book—First, What IS It?


Before we get started, a quick announcement. I want to let you know that I begged, pleaded and bartered for Hollywood Producer Joel Eisenberg to offer a Master’s Series and being the AWESOME human being he is, he is doing How to Maximize Your Earning Potential as a Full-Time Writer just for us. This is three two-hour classes learning from a big name in Hollywood in your own home and it is recorded if you can’t make it live. He normally runs this series for $399, but he is super helpful and generous and giving it to us for $199.

The film industry is BOOMING and filmmakers need writers who can create excellent content. Joel is going to teach you how to tap into that massive emerging market.

Valentines Day gift. *wink wink* Just sayin’.

Okay, let’s sally forth…

One of the reasons I love blogging is I get an opportunity to have the crucial conversations with you guys that are going to make all the difference in your writing career. When I started out, I didn’t have such luxury and I bumbled around in the dark with what I “thought” professional writers did.

Back in 1999 I didn’t have the same access to experts as we all do today, so I had to wait almost four years until I could save enough money to attend conferences to get the dose of reality I needed if I hoped to go pro.

Last time we talked about basic, basic stuff. It seems so simple and yet it really isn’t. Most emerging writers don’t have a novel. They have a ton of pretty sentences and a lot of “stuff” happening, but they lack a core story problem. No core problem? No novel.

And again, if you are struggling with your book and you can’t whittle it down into ONE sentence, sign up for the Pitch Perfect class THIS SATURDAY (all you need is an internet connection and the recording comes with purchase).

I am teaching about query letters and how to write a synopsis, and this is a critical skill that can make sure you have a story and if you don’t? How to easily see what needs fixing so you aren’t wasting precious time repairing the wrong stuff. I will help you get that one sentence. I have a lot more practice doing this than you guys 😉 . It’ll be fun!


So once we have an idea for a story this is not enough, unless we are just writing for a hobby. If we actually one day hope to sell what we are writing we need to ask the hard questions.

What is the Genre?

All books have a genre. We must choose. Even folks who claim they don’t write “genre fiction” what they are meaning is they don’t write “commercial” fiction. Literary fiction IS a genre and it is going to have parameters and expectations we need to keep in mind while writing.

***And sure I guess there is “General Fiction” but how unsexy is that? Also, General Fiction is usually where literary is shelved and genre fiction misshelved. Seriously Goodreads? The Girl with the Dragon Tattoo is NOT general.

Some people don’t want to choose a genre. They shiver and feel it is base, that somehow by committing to a genre they are admitting their book might actually be like other books. How gauche! They will have to admit that is isn’t the world’s most unusual snowflake, a work that has never been seen before.

Hey, I used to be that person.

I felt that choosing a genre diminished my book, that it made it “like” others and thus somehow not “as good.” I was dead wrong. First of all, because I didn’t choose a genre, my book not only was NOT a special actually sucked pretty badly. I’d crafted some Frankenstein monster out of all genres to please (sell to) ALL readers. But, here’s the deal.

No one wants to read a “book by committee”.


Each genre has rules, guidelines and expectations. If you want a quick rundown on what they are, go to THIS POST.

Because I didn’t choose one genre? I was just mucking up every genre.

For instance, I get writers who come to me and they say they have a Romance BUT the core antagonist is the love interest. NOPE. Romance has rules and there must always be an HEA (happily ever after). Guy and girl must get together by the end. They must unite together to solve the problem greater than themselves (defeat the core antagonist).

If this doesn’t happen? Sorry it might be a good book, but romance it ain’t. And if the book is then placed in the wrong genre? That genre comes with an audience that has expectations the work has not met. So a book that might have gotten rave reviews as a Women’s Fiction gets slayed when shelved as a Romance.

Genre can impact everything from plot to character to word count. If my book is a 120,000 words and a High Fantasy? No problemo. If it is a YA? Going to be a seriously hard sell.

What are Audience Expectations?


Once we nail what genre our book is in, we then can keep audience expectations in mind when writing…THEN blow them away. Again, tending genre expectations is not “formulaic”. “Formulaic” has to do with execution.

For instance, if I go to a Mexican restaurant I have expectations. If they try to serve me schnitzel and lasagna not only am I going to be seriously confused, I might even get angry. Why? Because I did NOT expect schnitzel and lasagna at a Mexican food restaurant.

Now, I am a Texan and in Texas Mexican food has it’s own layer on the food pyramid. It can be a very simple cuisine. Lots of corn, beans, some kind of meat and cheese in various combinations and that is all great. Many Texans just want a plate of good old-fashioned cheese enchiladas with red sauce.

Yet, just because Mexican food carries expectations does NOT mean a chef cannot then mix up the rules and use a ton of imagination.

The chef knows we want enchiladas but instead of the tried and true versions? How about sweet potato enchiladas in blue corn tortillas with goat cheese and a mango chutney? Okay now I’m hungry.

But we are STILL within the expectations, just we are delivering an unexpected variation. Instead of alienating and potentially ticking off the patrons, we are WOWING them.

And remember, like food, there are all kinds of fusions. It is easy to add Southwestern food to a Mexican food menu. They are cousins. Same with genres like mystery, thriller and suspense. It is easy to have a mystery thriller. Or even a romantic suspense. We know the rules of suspense, but also can expect a nice love story as well.

Christian Inspirational Erotica? Yeah, not so much. Kind of hits us like a Polish Mediterranean restaurant.

How to SELL What We Have Written

Another HUGE reason for choosing a genre before we write is…

Eventually we WILL have to choose a genre anyway.

So we might as well do it ahead of time. A big reason for genre is to help readers find our work. Where will the sucker get shelved? Once we upload the book onto Amazon, we will have to declare what genre it falls into so readers can find it. Also we WANT our book to be like other books. When anyone buys a book on Amazon, we get this…


Trust me, I WANT people who loved Gone Girl to see my book in the list of “Customers Who Bought This Item Also Bought.” I DON’T want to do this all myself. I WANT if someone is looking for Gone Girl they see MY book or vice versa. It means I am in good company.

Also remember that readers…wait for this…often buy more than one book. I KNOW! So when they finish that traditional mainstream novel, they are going to go back for another dose of what they love to consume and genre is going to help them find YOU.

Even if we want to traditionally publish, genre is a huge deal. First, how can we query? We need to look at what an agent is looking for then pitch THAT. Also if an agent likes the book, she is going to have to be able to know how to SELL that book. Granted, she might do some tweaking—pitch a suspense as a romantic suspense but you get the idea.

Sometimes agents will reject a book because the author didn’t settle on a genre and so the agent already knows she won’t be able to SELL it.

I hope this clears things up for you if you didn’t before understand them, which is OKAY. We are not born knowing this stuff! What are your thoughts? Questions? Concerns? Remember Pitch Perfect is on SATURDAY and my NEW class The Art of Character is TOMORROW! How to create layered and compelling characters. If you want to take both, seriously just treat yourself and sign up for the Craft Master’s Series and you get a FREE class (Plotting for Dummies) .

I love hearing from you!

And to prove it and show my love, for the month of JANUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).


Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! 

All you need is an internet connection!

NEW CLASS!!!! How to Maximize Your Earning Potential as a Full-Time Author Learn from Hollywood Producer Joel Eisenberg in your HOME. This series is normally $400 but W.A.N.A. is offering it for $199.

Branding Master’s Class Series with Kristen Lamb THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!! 

Craft Master’s Class Series with Kristen Lamb THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 28th

When your Name Alone Can SELL—Branding for Authors February 10th, 2017

Social Media for Authors February 11th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

Blogging for Authors February 3rd

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on

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Professional Authors Need H.E.A.R.T.—What It Takes to Make It In The Digital Age of Publishing

Image with Twig the Fairy

Image with Twig the Fairy

Sorry I’ve been lax about posting. The Attack of The Peanut cascaded into a splendid ER visit and a bad case of Shingles. Nothing to make a gal feel young like a case of Shingles. I now need denture paste and glitter. I am sure there is some mayhem I can create with that 😉 . Oh, and I want an obnoxious pink cane with a tennis ball on the end so I can sit in my driveway and yell at people that they’re driving too fast.

Where was I?

Oh, yeah, was going to chat some about writing (in this weird gap I get between waking up and pain meds kicking in). No precise time when THAT happens so should be FUN. Being laid up in bed doped on pain meds gives you LOTS of blog ideas…and seriously weird dreams. How does one translate competing in ice skating against Nancy Pelosi and she wins because she has the better Monster Truck?

I REALLY want a Monster Truck.

Anyway, WRITING.

Today we will use an acrostic because they’re cool and keep this ADD teacher/blogger on SQUIRREL! …um, task.

Writing takes H.E.A.R.T.

Image via Flickr Creative Commons. Bansky's "Peaceful hearts Doctor" courtesy of Eva Blue.

Image via Flickr Creative Commons. Bansky’s “Peaceful hearts Doctor” courtesy of Eva Blue.

Hard Work—Yep, no magical program that can whip out a NYTBSA. But frankly, would we want one? Those in writing for the wrong reasons (make a quick buck) abound. Some succeed but they’re rare. Most of us do this writing thing because of LOVE. We love to write, to teach, to share, to tell stories. We are explorers who can venture into the human mind or into galaxies never before imagined. And no matter where we go, there is coffee.

That’s a perk *bada bump snare.*

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One thing that CAN feel weird though is often what we do doesn’t feel like work so it freaks us out that we’re being lazy. No, trust me. Reading books, watching movies, series, TV IS work. We’re studying the craft. And others can laugh at you, but who mocks the NFL player who watches the same football replays over and over? Or plays Tic-Tac-Toe and no one wins? I have yet to see them draw a line through any of the Xs or Os. *rolls eyes*

Ok. We laugh at them. But they don’t care and make millions for throwing a ball. Take a lesson.

We might be weak at something. Remember that our greatness is only limited by our strongest weakness. We can be a pro at dialogue, but if we have no clue how to plot effectively? We can limit how well we connect to the reader. Still focus on your strengths, but acknowledge and develop your weaknesses so your writing is balanced.

Allies—Again, this is why I started WANA. I knew what it was like to be completely alone trying to do this writing thing. I might as well have told friends and family I was pursuing a career in coloring books.

What a WANA Coincidence! (Susie Lindau, Moi, Julie Hedlund, Piper Bayard)

What a WANA Coincidence! (Susie Lindau, Moi, Julie Hedlund, Piper Bayard)

The world oddly devalues what we do, yet they spend most of their disposable income on what artists create—music, movies, books, video games, TV, TV series. Writing changes the world. It’s ended slavery, given hope to the hopeless, been the greatest catalyst for equality and often is the spark that lights the scientific innovation. *cough* Star Trek. Thank Gene Roddenberry for that smart phone the world is addicted to.

But you will need others to remind you that what you are doing is important. Also, learn to spot allies versus energy vampires. We all have them. People who have problems they want us to solve and then they do what they were going to do in the first place.

Use those words wasted on someone who won’t listen anyway and put them on a page. Also, learn to say NO to time-suckers and YES to allies. No is rarely popular, but I’ve learned I would rather be respected than popular.

Empathy—The mark of an excellent writer is how well she can get in a character’s skin/head. Study people. Listen. Pay attention. Get in another person’s head/heart for real. What would they think, say, feel? If we fail to do this authentically, readers will spot it.

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Rhino Skin—I wrote an old post about critique groups someone stumbled across. I mentioned that we gutted each other’s work. This vexed the commenter, but why? I would rather someone be hard on me in private than get slayed in reviews that are for public view permanently. And even if the person is a total jerk? Great training for this thing called reality. There are some reviewers who will post venom for the sole purpose of being mean. I don’t know why. But bullying has always been around and likely not going away. Though I’ve been blessed with wonderful, thoughtful reviews on Amazon, there are people on Goodreads who clearly never read my book who gave me one star just because they could.

Image courtesy of the generous Schristia via Flickr Creative Commons

Image courtesy of the generous Schristia via Flickr Creative Commons

But, if you’ve been in a critique group of respectable peers who give tough love? @$$clowns are easier to write off (or write INTO a novel).

If you can possibly find and join and RWA group? DO IT, even if you don’t write romance. This is the greatest collection of pros you can hope to find.

We have to develop discernment (which comments are crap and what’s worthy of looking into), but even if it’s pure jealous hate B.S.? Still useful. Hey, we always need someone to shame/torture/kill in our next novel, right?

I won’t sugar-coat. If you write anything, especially anything worthwhile? The haters will flock to you. You are the light that reveals their fear and suckiness. Actually hate is proof we are doing something right. But it will still hurt. I’ve been in martial arts my whole life and getting hit in the face still hurts. I just no longer take it personally.

Same with writing. Feel the sting, then let it go….until you can create a plot involving a serial killing H.R. Manager with tragically small man parts or a former coworker with terminal cellulite.

Time—Rid THIS phrase from your lexicon. “I can’t find the time.” Time is not the remote control hiding in your couch cushions. Pros don’t find time, we make time. You are a priority and so is your writing. Again, it is better to be respected than popular. I’m not saying these can’t coexist. But, those close are NOT writers. They do NOT understand us and won’t. Most people have no clue why anyone would write anything unless there was a grade at the end or a boss expected it.

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We will have to say NO. Guard your gift because I can’t do it for you. No one can. As the late great Robin Williams said, “It’s like partial circumcision. Either go all the way or $#@%#@$ forget it.”

Before we go, I AM going to mention a series of classes I have coming up in early September. I call them the Going Pro Series. Back to School for AUTHORS. There’s Craft, Branding/Social Media, and Business (which publishing path might be the best fit for YOU/your work). Often we make stuff too complicated. Hey, we are writers. It’s our thing. I am here to help.

These classes are designed to streamline ALL you do. In craft, you will learn essentials, how to plot leaner and meaner and write better and faster than you might believe you can. Branding/Social Media? It’s simple and doesn’t take nearly as much time and effort as some might tell you. Business? We writers are in the Entertainment BUSINESS. Which path is a good fit? Not all writers were meant to self-publish. Not all works are good for traditional. This series is a guide to help you accomplish much more with far less effort. Feel free to take one (use WANA 15 for $15 off), but if you take all three in the BUNDLE? The cost is a lot less (and notes and recordings are provided for free for all classes).


What are your thoughts? Which parts of the H.E.A.R.T. are hardest for you? Do you put everyone and everything ahead of writing? Are you feeling pressured and strapped for time? Need help going a thicker skin? Feel at war with family or friends over your desire to write?

I LOVE hearing from you!

To prove it and show my love, for the month of AUGUST, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).


For those who need help building a platform and keeping it SIMPLE here’s my newest social media book, Rise of the Machines–Human Authors in a Digital World is NOW AVAILABLE. Only $6.99.

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