Posts Tagged branding authors
All of us want to do a good job. We want to put our best foot forward. We all say that we want feedback and critique, but deep down, if we are real honest, we want people to love everything we say and do. Unfortunately, this isn’t the reality. We can’t please everyone, and it is easy to fall into a people-pleasing trap that will steal our passion, our art, and our very identity.
I’ve seen this happen time and time again with writers. They rework and rework and rework the first chapter of their novel, trying to make it “perfect”—which is actually code for “making everyone happy.” Here is the thing. Not gonna happen. Ever. One person will say our book is too wordy. Another wants more description. We add more description and then another person is slashing through, slaughtering every adjective and metaphor.
Lessons from Aesop
I find it interesting that some of my favorite childhood stories were about character issues that I’ve struggled with my entire life. My favorite story Old Man Whickett’s Donkey and was loosely based off one of Aesop’s fables, The Man, The Boy and The Donkey. The story in a nutshell is this.
An old man and his grandson head to market with their donkey carrying bags of grain for sale. A passerby says, “What a fool. Why buy a donkey if you aren’t going to ride him?” In response to the critic, Old Man Whickett and the boy load up and ride the donkey into the next town where another passerby says, “You cruel lazy people. That poor donkey carrying all that weight. You should be ashamed.” So Old Man Whickett and the boy dismount and carry the bags of grain and the donkey (which seriously freaked out the donkey).
Anyway—and I am probably butchering this story, but give me a break, I’ve slept since I was five—Old Man Whickett and the boy keep trying to please everyone who passes and what happens? The bags of grain burst open and spill all over the road from being moved around so much (and in Aesop’s version the donkey falls in the river and drowns). They never make it to market and all of them are exhausted and half-dead from trying to please everyone.
Moral of the tale? Try to please everyone and we please no one.
This is a very useful lesson for us to remember not only in our writing, but when it comes to our brand. When I originally wrote my first book, the publisher wanted to call it Marketing for Writers. Deep down I knew the title was wrong and would be more likely to send writers running for the closest liquor store than inspire them to learn. I refused to move forward until we fixed the title. That was when Jen Talty asked me the key question. She asked, “What do you want readers to feel when they read this book?”
I replied, “I want writers to know they aren’t alone. They don’t have to do this by themselves.”
She said, “Then call it We Are Not Alone.”
The second she said the title, I knew it was perfect. I can’t tell you how many people told me it sounded like a science fiction book or a conspiracy theory site. I had many well-meaning people who told me the title would never work. It sounded too space alien and would confuse people. But you know what? We have to understand our target audience, create a brand and then stick to it. I stuck to We Are Not Alone and guess what? People’s brains did NOT explode when they realized I wasn’t going to tell them intimate secrets of Area 51.
You guys are so sharp. I knew it all along :D.
The Fine Line of Fools
We have to walk what I will call the Fine Line of Fools. There are two different types of fools. There are fools who plunge ahead and don’t ask for any feedback and ignore anyone who tries to warn there might be a problem. But then there is the other type of fool who can never seem to make up her mind. She keeps changing direction every time someone has an opinion.
All of us are in danger of being one kind of fool or another. While the wise writer is open to critique, she also needs to know when to stand her ground. If she doesn’t learn to stand firm, that’s when the donkey hitches a ride.
I would love to tell you guys I’ve never been either of those fools, but I don’t dig getting struck with lightning.
Perfectionism and People-Pleasing Mask Fear
I have learned through a lot of trial, error and stupidity that perfectionism and people-pleasing really are just an extension of fear. If we get everyone’s opinion about our book, web site, blog, color of fingernail polish, if someone else doesn’t like it, then we don’t have to own it.
“Well, that wasn’t my idea. That was Such and Such’s idea.”
Learn to Drop the Donkey
In this new paradigm, all of us need to learn to be leaders and leaders own everything, the good and the bad. That is no easy task, and I have to admit there are times my neck starts hurting and I get this lower back pain and then I realize…I’M CARRYING THE FREAKING DONKEY! DROP THE DONKEY, YOU IDIOT!
We have to be aware that people mean well. Humans offer constructive criticism to show love, even if there is nothing wrong. I’ve seen perfect works of fiction get eviscerated by well-meaning “helpful” critique groups. This is why it is critical to really understand the rules of writing, why it is essential to really know what our book is about, and to learn to be confident in our brand. This way, when well-meaning folk offer us poles and twine to tie up the donkey on a sledge, we can say, “No, thanks. I think my donkey can walk.”
So are you carrying the donkey? Do you find him difficult to drop? Do you fall into the trap of carrying your donkey? I know I am a notorious donkey-toter, but getting better every day. What tools, suggestion or advice would you offer to other who struggle with their respective donkeys? What are warning signs that you are carrying a donkey? How many of you just realized that I did not, in fact, hold the keys to Area 51?
I love hearing from you!
To prove it and show my love, for the month of May, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner every week for a critique of your first five pages. At the end of May I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!
***IMPORTANT MESSAGE–For those who have not gotten back pages. My web site fiasco has been responsible for eating a lot of e-mails. Additionally I get about 400 e-mails a day and the spam folder has a healthy appetite too. It is hard to tell since some people never claim their prize, but I could have very well just not seen your entry. Feel free to e-mail it again and just put CONTEST WINNER in the header so I can spot you easily. (especially if your message is kidnapped by the spam filter).
I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.
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- Advantages in DISadvantages—Does Our Culture Really Value “Normal”?
- Barnes & Noble, Dead Nooks, and Brave New Branding
- Time Management—Are We Busy or Fruitful?