Breaking Facebook Dependence—How to Create an Enduring Author Brand

Image via Drew Coffman courtesy of Flickr Creative Commons

Friday I wrote a post Is Facebook Dying? What’s Killing It? to relay what I strongly will be the next evolution of the Digital Age, a Web 3.0 if you will. Judging from the early success of augmented reality games (referencing Pokemon Go), I think we can expect to see more games and more variations.

And this is not necessarily a bad thing.

FB has been like a spoiled child garnering all the attention for far too long. Perhaps that is at least in part responsible for all the poor behavior. Thus, the new ARGs really are like that younger sibling that comes along.

Suddenly FB is no longer an “only” child and is going to have to learn to share attention. Does it mean we will never again pay attention to FB? No. But it certainly won’t have the monopoly on our affection it’s previously enjoyed.

What does this mean for writers creating a brand?

For any author who wants a stable brand, the focus must always be on people not on any particular social site. This was why I wrote my social media book Rise of the Machines—Human Authors in a Digital World the way that I did. I have been around long enough to watch what seemed like impenetrable giants topple…taking years of work and platform with them.

Thus, I wanted a way to trend-proof the author platform as much as I could because most of us are here for the long haul so we want our focus to be in the right place. A place that will be stable and has the ability to grow deep roots that are resilient to change, that can grow with us and is as dynamic as the Internet and the humans powering it.

We needed to grow roots where we would enjoy the most returns for our efforts. In short, authors must break their dependence on social media sites.

Sites like Facebook should always be servants of the greater brand…NEVER its master.

Some Things Never Change

Why is Shakespeare still relevant centuries later? Because as much as we’d like to believe we change, we really don’t. Humans don’t change. Humans still struggle with selfishness, greed, pride, ego, etc. We still crave love, attention, consideration, belonging, meaning and likely always will.

This means groups are also defined by the core realities of its component members. Any group of people will either evolve or devolve for the same reasons they have for thousands of years.

This means that all social sites are vulnerable. No matter how big a social site gets, it has critical nodes (areas of weakness) and it CAN go away. Our job is to understand this reality…then work around it.

The Blog

I know I get groans every time I mention the blog. Sure the name alone conjures images of some oozing, alien creature that ingests then liquifies teenagers dumb enough to skinny dip late at night. But, in reality, the blog is actually a writer’s best friend.

Why?

Because first of all, the blog plays to a writer’s strengths.

Writers write. It makes us leaner, meaner, faster and cleaner at what we do. Writing. So it is never a waste of time.

Additionally, a blog capitalizes on the constants. People will always want stories and information, regardless the form—from interpretational dance to digital.

Humans still crave advice, opinions, information, stories and community.

For years I’ve chastised writers for using their best content on Facebook. The writer would refuse to have a blog and would wail, But it takes too much time!

Problem was, they were spending the time anyway. They were posting content that would have been fantastic as a blog…but then it was squandered in a place with limited reach and where that content would no longer be a seed for something greater (and also a seed the writer no longer owned 😉 ).

Search Engine Blindness

Sure we get the immediate feel-good of all our “friends” liking the content we post places like FB, but no search engine ever is going to direct new people who don’t yet know us to our clever observation. We are feeding all this great “bait” to “fish” we’ve already caught. Sure, good content on Facebook will lead to more people “liking” our page, but the shelf life is incredibly short.

On a blog?

It is forever.

Well it is for at least as long as we have an internet and if the internet goes away we have way bigger problems than book sales.

Daily I get new followers who randomly googled something and who happened across this blog. Initially they like the blog (YAY!) but then they also see I have archives, that I am still posting and posting consistently. BAM! New subscriber. Recently I garnered two passionate new fans from a post I wrote eight years ago. 

That is never going to happen on Facebook ever.

Search engines can also be our friends. Why? Because search engines use human behavior as a constant.

What do humans like? Okay. Send them there.

Blogs are Benevolent Dictatorships

I have a degree in Political Science which means I did a lot of studying on governments. The word democracy might conjure up fluffy feelings of patriotism, but it’s a word misused. Pure democracy is actually a living nightmare and doesn’t work once a group becomes larger than like five people. It inevitably devolves into mob rule. The majority wins.

This means if trolls are in the majority? They win.

Bizarrely enough the worst form of government is a dictatorship with the wrong person in power but ironically the best form of government is a dictatorship with the right person in power—aka the benevolent dictatorship. Of course the dictatorship can so easily go bad that it’s really no longer a preferred system of governing…unless we are talking blogs.

This blog is not a democracy. It has rules. MY rules.

Follow them and life is lovely. Fail to follow them and I trash the comment. I have no problem with commenters disagreeing with me or a fellow commenter, but we are to always be kind and respectful.

Lest the smiting commence.

I rule with an iron fist delete button and there is peace, happiness and prosperity in the land.

Our ability to give others a fun and safe place to socialize should not be underestimated, especially when the other choices are a cesspool of bickering and bullying. The only way a blog can be overrun by trolls is if the blogger fails to maintain the peace.

Blogs Grow as WE Grow

Moi with the AWESOME Chuck Wendig…

I started following Chuck Wendig years ago when both of us were relatively new writers (he even blurbed my first book). Both of us have kept blogging and our voice and ability has evolved with us. I was unpublished when I started and now have three successful books under my belt. Chuck was traditionally published…but only just recently earned the coveted title New York Times Best Selling Author.

So we’ve grown in our profession and our voice, but we have also grown in our reach. Chuck, a liberal hipster, probably wasn’t looking for fans among the military and yet on Saturday I saw his post, An Open Letter to Tiny House Hunters being shared among my special forces friends…who were dying laughing and sharing his content everywhere they could.

A big reason writers like Chuck and I have managed to keep growing and have this kind of reach is we’ve fad-proofed our brands with our blogs. We’ve both weathered MySpace, G+ and all the ups and downs of Twitter and FB not because we didn’t use those sites, rather…

We never made them our master.

We didn’t have to keep starting from Ground Zero the second the siren’s song of some new shiny came along. Even a Pokemon Shiny. Thing is people can’t play Pokemon 24/7. They do have jobs and…

Pokemon Go is to a degree reliant on good weather and we are about to see much less of that. When the snow comes, reading blogs is probably going to be preferable to wandering in subzero temps or trying to drive through a blizzard to find a Pokemon Stop. Additionally, people still have jobs and it is easier to check in on a favorite blog than to risk getting fired for wandering around catching virtual creatures.

Anyone who says “the blog” is dead is either is a technophile or doesn’t know people. I’ve heard all the gurus claiming the blog is dead. Have heard it for almost nine years now and most of those “gurus” are gone but guess who’s still here? 😉

Blogs offer an intimacy with authors second only to the books they write.

Thing is a blog done badly IS a veritable hell, so to shorten your learning curve, I’m offering a couple classes this coming month to get you started. Hey, the school supplies are for sale! Ya’ll know you can’t resist buying new pens and a notebook. Put them to use!

Blogging for Authors  (August 26th) will teach you all you need to know to start an author blog good for going the distance. Additionally I would also recommend the class offered earlier that same week (August 22nd) Branding for Authors to help you with the BIG picture. These classes will benefit you greatly because most blogs will fail because writers waste a lot of time with stuff that won’t work and never will and that wastes a lot of time.

I am here to help with that 😉 .

What are your thoughts? Are you getting tired of all the new social media fads? Does it feel like you are a leaf in a river sometimes? Have you put down some good roots and are happy you did? Are you addicted to new school supplies and secretly want a new lunch kit and backpack?

I LOVE hearing from you!

To prove it and show my love, for the month of JULY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! 

Upcoming Classes

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

We are doing ANOTHER round of Battle of the First Pages!!! August 5th

The first time we did this we had some tech issues doing this new format and we’ve since worked those out, but for now I am still keeping the price low ($25) until we get this streamlined to my tastes.

LIMITED SEATS. This is an open workshop where each person will submit his or her first page of the manuscript for critique. I will read the page aloud and “gong” where I would have stopped reading and explain why. This is an interactive workshop designed to see what works or what doesn’t. Are you ready to test your page in the fire?

Hooking the Reader—Your First Five Pages August 12th

The first five pages are the most essential part of the novel, your single most powerful selling tool. It’s how you will hook agents, editors and readers. This class will cover the most common blunders and also teach you how to hook hard and hook early. This class is 90 minutes long, 60 minutes of instruction and 30 minutes for Q&A.

Your First Five Pages Gold Level

This includes the webinar and a detailed critique your first five pages.

Your First Five Pages Platinum Level

This includes the webinar and a detailed critique of your first twenty pages.

Bullies & Baddies—Understanding the Antagonist August 19th

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Bullies & Baddies—Understanding the Antagonist Gold

This is a personal workshop to make sure you have a clear story problem. And, if you don’t? I’ll help you create one and tell the story you want to tell. This is done by phone/virtual classroom and by appointment. Expect to block off at least a couple hours.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook. 

 

Social Media, Branding & Owning 2016—Because EVERY Day is Game Day

Ah, I love this picture, namely because getting kicked in the face apparently is the only way I can get Angelina Jolie lips for FREE 😀 . Seriously, I found out yesterday that I am on the list to get my blue belt in Brazilian Jiu Jitsu. Most people who start Jiu Jitsu never get that far. They quit because, unlike other forms of martial arts, in Jiu Jitsu, you stay a white belt for a year and a half and most people can’t endure that long without the outside validation of “changing colors.”

For me? A broken nose, busted lip, three broken toes and a case of Shingles later?

HA! I AM STILL HERE!

Am I any good? Eh, who knows. See, a lot of being successful at anything really goes back to what we talked about not too long ago in the “real” odds of success. That pit bull tenacity of never giving up. Just keeping on and keeping on and keeping on while the competition falls away. That’s a game changer.

But this dovetails into what I’d like to talk about today…

On Monday I talked about what it means to be a rainmaker. Rainmakers are those folks who get things done no matter what. I love that my blog can inspire you because frankly our souls need refreshing. Yet, I will say that passion is not going to cut it. This job is really really hard. It requires digging deep and doing a lot of un-fun stuff.

That is the difference in the real writers and the wannabes. The wannabes all love playing with their imaginary friends and doing the fun stuff. Fiction is WAY more exciting than making sure all my social media is tended and gutting through revisions and answering a gajillion e-mails.

But, this is a profession, not a playpen.

The difference in mediocre and magnificent is always in the details. In doing the work others don’t want to do.

In a world of equally good books, readers will default to the writer they know and recognize over the awesome writer (books) they’ve never heard of. It is up to us (the rainmakers) to make it rain.

We do the extra that makes the difference. All rainmakers do.

In the 2011-2012 professional basketball season there was a major NBA lockout. No one knew when the season would start. When it did, there were a lot of games crammed into a far shorter span of time and, strangely, a lot of injuries. Why? Because many of the players didn’t continue training. Since they didn’t know when the season would start, they relaxed. Thus, when they finally did return to the game, they were soft, ungainly and out of shape.

The handful who didn’t take time off, who kept pressing and training day after day after day went on to have record-breaking seasons. Why? Because they did the extra. They did what others were unwilling to do.

To them?

Every day was game day.

 

For us, every day is game day.

I haven’t taught social media for a long time, but I have put together some new classes over at W.A.N.A. International that will be held in January to get you started off the right way. I’ve put this together to make it easy for you to get started in your New Year and maybe *hint hint* at loved ones for your gift 😉 .

Enjoy the holidays, but I hope you will treat yourself to the right start in 2016. Thing is, social media can drive book sales and it can be a huge game changer…if done correctly.

But, for those not yet convinced…

Social Media is a TOTAL Waste of Time (or not)

Write more books instead of tweeting or blogging. Social media is a giant time-suck better spent writing great books.

I don’t know how to answer this besides, Er? *screeching breaks* Personally, I can think of no larger waste of time than researching and reading and spending countless hours crafting a wonderful book of 60,000-110,000 words and then?

No one knows the book exists so few people ever read it, enjoy it or are changed by the author’s story.

It’s like spending six months to a year on an oil painting to hang it in an attic.

These days, any agent worth her salt will not sign an author who doesn’t have a social media brand and presence. Rarely, they will take a book from an author who doesn’t…but usually it will come with the requirement the author get on-line and get to work.

I ADORE Dawn Frederick at Red Sofa Literary and once shared a panel with her. She told the story of a book she LOVED and took even though the author wasn’t on social media. She was so impressed with the book she signed the author but told her she needed to get on social media and start building a platform.

After six months, the author refused. Dawn gave an ultimatum. Get your tail on social media or we drop the book and cancel the contract.

This is not the agent being mean.

Agents make money when we sell books and agents get that in a world where there are fewer and fewer book retailers, this means more and more shopping is being done on-line. On-line, if we don’t have a brand, we might as well not even exist (and it isn’t much better in the store, either).

Yes social media does matter because on-line is still growing…

No, E-Books are Not In Decline

There was a New York Times article that essentially claimed that the e-book tide was slipping and print was returning but this is not entirely accurate. According to a follow up article in Fortune it has to do with how one looks at the numbers. Yes, for traditional publisher there was a contraction in e-books because this is a pretty clear case of chickens coming home to roost.

Traditional publishers have continually demanded e-book prices remain high and most of us are just not going to pay the same price for the e-book as the paper, so YES of course paper will increase and e-book will decline.

Um…duh.

I know I’ve seen this in my own buying habits. Most of the time I just say, “Screw it, I don’t need the book that badly” and they lose the sale unless I really like the author.

But, if I really, really want the book I will get paper instead. There is something deeply and profoundly cheap about me.

No I am NOT right in the head.

This assertion about the e-book market did not take into account many very smart indies and self-published authors who are doing very…very well and who were smart enough NOT to charge $15 for a freaking e-book. Also the article and its assertions were deduced from AAP data and that’s enough about that.

Long story short. The sky is NOT falling. People still like e-books. Sally forth.

Great time to be a writer. Yes. A challenging one as well.

Myth-Busting About Marketing

So many writers believe they aren’t selling a lot of books because a publisher isn’t spending a whole lot of dough on marketing and ads.

Yeah, no.

Ads actually have a terrible ROI and marketing doesn’t work all that great…unless paired with an existing social media platform. Social media is all about connection.

Though I’m not a huge fan of ads, it makes sense that if a publisher (traditional or indie) is going to pay good money to create and launch one, that anyone interested should be able to easily connect with the author. Same with coveted AP reviews, interviews, or events. Even if we self-publish and pay for promotion, an existing platform will make the most of that investment.

A LOT of any sales is the follow up then the follow-through.

Even if a traditional publisher pays for marketing and advertising, they know the return on investment is far greater if the author has an existing social platform. The stronger the platform the better the ROI.

If social media is new, scary, overwhelming? Welcome to being NEW.

Social Media is for the READER

One of the things that can make social media super terrifying is writers think I am here to change your personality and nothing could be farther from the truth. Here’s a little secret.

Most people do not mind being sold to. Seriously.

I don’t mind it. I like knowing about a new product or service. I like seeing a new gadget that will make my life easier. What I DON’T like is when advertisers abuse the privilege. When they don’t value my time or they manipulate me.

You probably are the same way.

I don’t think any of us minded retailers sending us an e-mail with coupons, but then they got greedy. They started abusing the privilege and crapping up our in-boxes and ALL of them did it and now most of us have an e-mail that we have allowed to go feral for retailers who insist on getting an e-mail address.

Fine, but I haven’t checked that in-box since Bush was in office.

When we are creating a social media platform we are helping the reader. We all know what it is like to want to get something to read and we end up just closing the screen because we can’t decide. There are just too many options.

I’ve had the same thing happen at a bookstore. Instead of ending up with a book, I check out with three cutesy bookmarks, two bars of chocolate and…a figurine of a cat reading Shakespeare?

Huh?

Either I end up buying junk or…what?

I default to brand names. Writers I just know.

Oh, forget it. I’ll just grab another George R.R. Martin.

Readers love connecting with authors. They love talking with them and getting to know them. That is social. They DO NOT like popups and spam and a constant barrage of ads and free stuff and being force-added to groups and mailing lists .

I’m just here to play matchmaker and help you find each other because too many writers are all talking to each other and doing everything but connecting in ways that are EVER going to potentially reach readers.

Writers can fall into three camps with social media.

The Mega Marketer

Self-explanatory. This author is on every social site, loves automation and will claim she never spams because she personally and carefully “crafts” all of her automated tweets.

Hint: That’s just eloquent spam.

This author knows all the algorithm tricks, and has a newsletter or two and force-adds total strangers to her fan group on Facebook.

I give props for working really hard, but often this writer’s tactics will make people want to set her on fire more than buy her books.

The Writers of Witness Protection

This writer often goes by a cutesy moniker @FairyGurl @ThrillerGuy. There are no existing pictures of this writer anywhere on social media. No website and if there IS a website it is NOT the author’s name. It is likely something like http://www.magicdragondreams.com or http://www.writerswillwrite.com.

If you need to contact this author, please light the beacons of Gondor.

Then there is where many writers fall into. Even I get here sometimes because I get so busy helping others that my own stuff needs work.

The Mission Drift Writer

Recently I worked with a team of writers who just made the New York Times Best-Selling list and great book. Problem was there are two authors, plus they have a business consulting firm plus the name of the book, plus their training and they were just trying to brand way too many things and so they were losing focus and power. I could see they were going to wear out and lose momentum.

We all have to step in and reevaluate. It’s why I am currently redoing MY web site.

It happens. Unfortunately social media is like our sock drawer. It will need tending…forever.

So to help with all of this I have put together three classes in January. And yeah, yeah I am selling stuff but I rarely do it and it is Christmastime and at least you can give this list to friends and family and spouses for something you NEED 😛 . Trust me, these classes are going to save you a ton of time and headache later.

Social Media for Writers This class is a 101. What do you need to understand about social media? What do all the sites do? Which ones do you need? What can you ignore? It’s also going to come with a really cool worksheet to help you customize your social media for your goals, your personality and your audience. Trust me, if you write YA, then Facebook may not be a great use of time. If you write high fantasy? Why are you on LinkedIn? Are you more visually oriented? What are your strengths? Weaknesses?

We are going to be smart about our social media because you need time to write more BOOKS. Recording of the class is included with the purchase.

January 9th 3:00 P.M. EST-5:00 P.M. EST $55

The Basics of Author Blogging Again, this is a 101 class. What is a blog? How is being an author-blogger different from being a blogger? Can you monetize your blog? How can you monetize your blog? What are the advantages of having a blog? How can you blog smarter? Because frankly a blog will do us no good unless we KEEP blogging. Recording of the class is included with purchase.

January 16th 3:00 P.M. EST-5:00 P.M. EST $55

Branding for Authors Another 101 class. What is an author brand? How can you create an author brand? How can you make it where your name alone has the power to sell books? This class also comes with a worksheet to help you customize your brand and the recording is included with purchase.

January 23rd 3:00 P.M. EST-5:00 P.M. EST $55

What are your thoughts? Are you excited about 2016? Are you ready to make a plan? Do you feel pulled too many different directions? Do you like ads and wish they would just stop ABUSING THEM? Like really! TELL me about A LIPSTICK…not ALL OF THEM! Do we have to light the fires of Gondor to contact you? Are you happy to know that e-books are NOT dying and actually doing WELL? 😀 Do you have a feral e-mail? I think mine is at 45,000 unread e-mails. I wonder how many I get before Yahoo crashes.

Hey, it is an awesome time to be a writer.

Also, any other suggestions y’all might have for a class you want me to teach, please put it in the comments. I am working on those now.

I LOVE hearing from you!

To prove it and show my love, for the month of DECEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook. 

Move Over Barnes & Noble, Hello Amazon Brick-and-Mortar—Bringing Back the Bookstore Only Better

Okay, I have to close my bookstore. DANG IT!

Man, I SO love being right. Not to brag, but those who’ve followed me any amount of time know my tract record for predictions is pretty darn impressive. Back as early as 2006 I knew social media was going to be a game changer for novelists. Until social media, fiction authors had zero ability to build a platform of fans before the book was ever finished/published, unlike non-fiction authors (which probably explained our 96% failure rate).

The only way a novelist could build a platform or brand was through already published books. This was NOT the case for the non-fiction author.

Unlike novelists, NF authors weren’t trying to spin an audience from the ether and praying the stars aligned when their books hit shelves. Non-fiction writers exhibited some control—actually quite a lot of control—in creating a platform of fans who were ready and eager for a purchase before the product came to market. Often this was done through activities like public speaking, lecturing or writing articles.

When Web 2.0 came on the scene (a product of the dot.com implosion) and user-generated content began accelerating, the future seemed very clear to me. User-generated content WAS the future. Who was best at creating content? Helloooo? WRITERS! Finally we had a small stage of our own where we could at least make a dent in that nightmare known as discoverability.

In 2008, I pitched numerous agents a book about social media for authors. I was laughed at. They told me that Facebook was a fad and that e-books would never be statistically significant. That they’d weathered the great “books on tape” scare that was supposed to render all paper books extinct and e-books would soon go away along with social media.

I countered:

Hey, paper is never going away. There is always going to be a market for that, but it’s going to be utterly reinvented. The paper model can’t be sustained the way it’s going. It’s too wasteful.

Also, e-books are going to be bigger than you realize. The only reason they haven’t been a big deal so far is no one has come out with a tablet or e-reader that is affordable and user-friendly. That happens? Game over. You need to be ahead of this curve.

Who cares how people read so long as they are reading? And paying YOU?

*does Jerry Maguire face* Help ME, help YOU.

Aaaaaand then Steve Jobs came out with the iPad and the iPhone went mainstream. All phones became smartphones and life as we knew it imploded. Then the Nook and Kindle and yeah. E-books are kind of a BIG DEAL. So are audio books, btw. Ever heard of Audible? Whispersync?

A little thing called Twitter?

And that agent to this day walks the other direction when he sees me.

I’ve been blogging eight years telling writers that social media is critical. Granted, the first year people ignored me. The next year readers just called me a witch. Then, people went from pissy to borderline violent, which is odd because hey, I am just here to help.

Don’t want to do social media? Don’t. But we are no longer in a world with a Borders and a Barnes & Noble on every corner…and I mean every corner. 

But this brings up what I wanted to talk about today. Anyway, I was patting myself on the back about what a GENIUS I a—-OUCH!!! CRAMP! BREATHE! Walk it off…

For the most part I have been pretty accurate in my projections. I’d love to say that it is that it is I am really smart. Or even that it has to do with that deal I made with Satan junior year, only that deal involved me being able to eat all the pizza I wanted and never get fat.

Where was I?

Thing is, markets never stay the same. They shouldn’t. Stagnation is actually bad juju.

Anyway, in my POV humans really never outgrow being toddlers. We get really, really enamored with something and then either drop it like Season 7 of Lost or we find a new homeostasis. That thing just gets integrated into our lives, because we dig it, but we are no longer all cray-cray with it.

Yes, “cray-cray” IS a legitimate business term.

See, I’m an entrepreneur and entrepreneurs love fixing broken stuff. We also hate it when businesses continue to be epically STUPID. In my book Rise of the Machines I go into more detail about all this jazz, but here is the elevator version.

The traditional paper model worked for a hundred years because there was no better way. But, when the world handed Borders and B&N a better way on a silver platter? They ignored it.

In the traditional model, agents and editors bank on previous sales to project future sales. This is why so many of your bookstores are all stocked with the same authors. Most of them big-name heavy-hitters. For the new author? This made (makes) breaking out next to impossible.

Most writers who are fortunate enough to make it into a bookstore are spine-out on a shelf and have to hope their last name lands them at eye-level because if they have no platform? Browsing Roulette is the best one can hope for. This is not the publisher being mean. Big names make the most money. Money means they actually have the means to publish new authors.

The fact that Amazon was going to dominate the e-book industry was a given. Low-hanging fruit. But, in my mind, I knew at some point it only made sense for them to at least try going brick-and-mortar. BUT, I knew this would probably only happen once the giants were dead or close to.

Now? Borders is a memory and B&N is struggling. Last I visited, they are now selling vinyl records, which is cool…albeit weird.

Amazon has always had several factors in its favor. First, it doesn’t have all the bloated overhead. It didn’t have giant 35,000 square foot stores on every corner. Then, B&N catered far more to traditional publishing. But, as we have all witnessed in recent rears, many of the breakout runaway successes did not come from traditional. Hugh Howey is a big one that comes to mind.

And even the books that DID sell a lot of copies (meaning generated revenue) that might have originally been traditionally published were backlist published by the authors themselves. Thus these profit centers (books) wouldn’t have ever been stocked by a B&N anyway because B&N generally only carried current stuff.

Amazon, conversely, was smart and saw the MAJOR advantage of compounded sales.

For instance in 2009, B&N had one new Bob Mayer NF for sale, Who Dares Wins (excellent book, btw). Hello! On Amazon now you can get everything that man has penned since the 80s, books the publishers no longer wanted but that were excellent books. Books I had to track down in secondhand stores before Amazon came along.

Why?

Bob was a New York Times and USA Today Best Selling Author and a damn fine writer, but NY publishing was only interested in one book at a time and the old stuff was old news. It’s why they handed Bob back his rights.

They weren’t going to do anything with those old books. WTH? I read ONE Area 51 book and hunted through every secondhand book store in DFW to get the series and NY had no interest in at least trying to put those in e-book?

Those suckers sold millions of copies when they were released. The stories were still awesome. They weren’t like the spinach I forgot in my vegetable crisper that grew e-coli and that would KILL you if you ingested after they were no longer available in print.

Anyway, NY didn’t want to republish them but, to Amazon? Ka-CHING! Why sell one Bob book when you can sell 50?

Back to brick-and-mortar.

Remember I said humans go through cycles. I think in the 90s we grew enamored with BIG. We loved the mega-store. Bigger was better until, frankly, it just got ridiculous. Do we really need to be able to buy a tractor at the same place we order our kid’s birthday cake?

Bookstores did the same thing. But stocking all these books (the same books) was really wasteful and this led to a major market contraction.

Okay the market snapped with more force than Kim Kardashian’s Spanx.

We snapped back the other direction. I love shopping on-line. OMG, I need a 12 Step group for my book-buying habit. But, frankly, I miss browsing a bookstore. We need bookstores!

Here Comes Amazon 😉 

Because Amazon is smart. Amazon looks at where its competitors went wrong and it improves. That is the beating heart of true capitalism. Evolution. Amazon has every major component to make this work. I predicted they would do this back in 2012. Seriously, here is one of the posts.

And it was funny, because recently I was talking to my husband and wondering what was up. Amazon makes killer business decisions and deep down my gut told me I was right about them eventually opening a brick-and-mortar. I couldn’t be wrong about that. Everything about it made sense.

Then, *ANGELS SING* I saw THIS! Amazon opened its first REAL BOOKSTORE in Seattle YESTERDAY.

Amazon Has Algorithms

If they open more stores than the Seattle location, there is NO NEED to make a big store. The only reason for the megastore was because it was a scattergun effect. Stock enough titles and hope. Also stock BIG names and those probably would sell. If you had some weird outlier? An indie or self-pub that went viral? A new author who didn’t get a big enough print run? You missed it.

Not Amazon.

But Amazon knows who is selling. It has the data. It also knows not all areas have the same tastes in books. When the movie American Sniper came out, I guarantee you more copies sold in Texas. Probably more here in my town since I am right down the road from where Chris Kyle lived.

Also, Millennials love retro. Heck, most of us like retro. Retro is huge! Um, Star Wars? Sometimes an old book for reasons unknown could pop on the radar. Old Conan the Barbarian books or maybe early Ann Rice titles that suddenly lots of readers would love to have in PAPER.

What if you could strategically stock every store? Wait! Now, you can.

Amazon is Loyal to the Customer

They don’t care if we are indie, self-pub, traditional. Heck, Amazon doesn’t care if we can even write (a topic for another blog). But, if we publish a book of nothing but commas?

,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

And people DIG THAT? Readers WANT that? Amazon will print copies of the book of nothing but commas and have plenty of them in stock to keep customers happy.

Amazon Gives Authors Advantage

In the old days, premium placement at a bookstore (or any placement for that matter) was negotiated beforehand by an agent. Now? If Amazon expands this brick-and-morter biz? They don’t care about politics. They care about profit.

We finally have a business model that is based off of merit. It rewards books that sell. Period.

Amazon IS Skynet

Amazon is omnifreakingpresent. They are everywhere and in everything and Hollywood is next on their radar. And yeah sure sure maybe their time will come if they rest on their laurels and get stupid, but for now? They are pretty hot stuff because they do smart stuff. And I hear we don’t have to take the mark of the Beast if we sign up for Amazon Prime 😀

They are bringing back a user-friendly bookstore. Small, efficient, and intimate like the B. Daltons of our youth, but customized to our tastes. We can buy paper books AND load up the Kindle. Also, I guarantee you there will eventually be kiosks in there to give us what we can’t find on shelves.

 

B&N…HELLOOOOO?

Can find it? Heck, they will ship it to us for FREE with a Prime Membership.

In my mind, this is great news for authors. I never really worried. I always knew there would be a place for the bookstore. I figured Amazon was doing exactly what it was doing (gaining a stockpile of talented authors who sold a crap-ton of titles, signing up most of the global population to Amazon Prime, gathering data and perfecting algorithms).  The ridiculously large superstores? Not so much. That was just dumb business in my POV.

Yes, people love paper books. We love e-books. But the digital age has been a fascinating era of exploration. This new evolution of creating an actual bookstore is a boon for readers. They now have a browsing space where they can discover new books and physically touch them.

It also gives us writers a new goal to shoot for, because, frankly, making it onto the Amazon landing page was not in my “little girl” dreams when I envisioned my life as a successful writer.

Book signings are SUPER awkward when you break into people’s homes and it is really hard to personalize your signature when the cops are hauling you away in handcuffs.

Just saying…

What are your thoughts? Are you excited about the reinvention of the bookstore? Do you miss being able to walk through a small bookstore in your local mall?

I LOVE hearing from you!

To prove it and show my love, for the month of NOVEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

I will announce OCTOBER’S WINNER later. Hubby STILL has flu and I need more time to figure out who won…because I have not slept in a freaking WEEK. Sorry. I love you.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook. 

10 Ways for ADD Writers to STAR WARS! …Be More Productive

Other writers frequently ask how I somehow manage to get a lot of stuff done, despite my having the attention span of a ferret…with a bad crack habit. Here are 10 ways to help you be productive even if OOH! SHINY!

…even if you tend to be a tad majorly ADD. The following tips are what help ME stay focused. I am NOT a doctor or psychologist or ADD expert. I’m a Jedi master, warp engine inspector, and WRITER so you get what you get.

We’ve been talking this week about how to be able to do all it takes to not only be a digital age author, but to freaking ROCK IT while we are here. Truthfully, the explosion of social media is just proof to me that ADD people will rule the world…which probably explains all those “End of the World” prophesies.

In the meantime? We have dreams and deadlines and most of us have grown fond of clean clothes. Also, our family is all needy and whiny and says things like, “Mommy, why is there no food?” “Daddy, why won’t the lights turn on?” “Honey, why are there people living in our basement?”

*rolls eyes*

Can you say “high maintenance”?

OKAY, so tips…

1. Make lists.

I get distracted easily, so a list reminds me of what I need to get accomplished. I make separate lists—housework, fiction, non-fiction, business stuff, global domination using sea monkeys. Then, once I have the list, I do the hardest thing on my writing and business lists FIRST (housework can WAIT).

Like Covey says, Never mistake the urgent for the important.

I also add stuff to the list I’ve already done…just so I can cross it out because it makes me smile and feel SUPER accomplished. Don’t judge me because you do it, too.

2. Understand that feelings are narcissists and pathological liars.

Writing is a profession, not a playpen. Professionals ignore their feelings and do it anyway. Only children, amateurs and  The Long Island Medium listen to their feelings. Feelings are fickle, lazy, and secretly jealous of your work and a tad pissed that you no longer hang out with them as much as you used to. The secret to success is to work your tail off. Be willing get up earlier and stay up later than others. Be willing to do what others won’t.

But I wanna write books. I don’t wanna do social media, toooooo. It’s haaaaard.

Yes. It is. There are many reasons this profession is not for everyone.

3. Use The Force…of self-discipline.

Who cares HOW you get things done, so long as they get done?

I use the “Swiss Cheese” approach. I have my list and I take bite after bite after bite until the work is finished. Every book can be written in 250, 500, or 1,000 word bites. I CANNOT work linearly, so I don’t try and yes I was always in trouble in school but public schools were designed to train factory workers and corporate mind slaves, not people who get paid to play with imaginary friends.

4. Mix it up.

I am a writer, wife, entrepreneur, teacher, and mom who has yet to make enough money to afford servants (which sucks), and cats make lousy slaves. This means I get to do most of the cooking, cleaning, laundry and housework. Write your 200 words, fold a load of whites, empty the dishwasher, then write another 200 words.

5. Suck it up, buttercup.

Understand that sometimes we will have to sit for a long time and focus. It’s hard. Whaaaaaaahhhhh, but anyone who thinks being a writer is a fluffy hamster dream has been hanging out with their feelings…and feelings lie, sabotage and will talk you into living on ice cream and cookie sprinkles.

6. Make mean writer friends.

Yes, the Swiss Cheese approach works well for people with ADD, and yes, there are times we need to duct tape our a$$es to the chair. This is why I befriend really mean people who kinda scare me. On the surface they are funny and sweet and would do anything for a friend…but that’s the issue. They will do anything for a friend, including ordering a hit on my X-Box One.

7. Ditch loser friends.

We all have them or have had them. People who like to complain, make excuses, indulge in their feelings all the time. People who have a new dream every other week. I wanna be an astronaut, no a writer, no a vacuum salesman, no a journalist!

Ditch writers (and other people) who believe in luck, not work. Laziness, apathy, and whining are contagious. Treat excuses like EBOLA. A friend coughs blood excuses all over you, and, within two to three days, you start coughing up blood excuses, too…until your dream of being a writer liquifies and bleeds out and I hope you’re happy with yourself.

Killer.

8. Forget perfection.

Perfection is an urban legend, started by Feelings (because Feelings are a needy boyfriend/girlfriend who don’t understand the world does not revolve around them.) The world doesn’t reward perfection; it rewards finishers. Often we lose focus on what we are REALLY doing, because we are getting sidetracked with nitpicking.

9. Exercise.

Often ADD can be fueled by being too sedentary. Human bodies were not designed to sit on their @$$e$ all day. Ever have a puppy that chews everything and is into everything and short of strapping itself to a rocket is just being a GIANT PAIN IN THE @$$?

How do you get it to behave? Put on roller blades and run puppy until puppy wants to slip into something more comfortable…like a coma. ADD people are human puppies, so stop piddling on the carpet…I mean, go get a little exercise and your focus will generally improve.

Four times a week I go to Jiu Jitsu and roll around on the mats and inflict pain on large men. Sure, it is probably Freudian, but it is also fun and it helps keep the joints loose and the mind calm.

10. Drink lots of water. The clear stuff. That stuff from the faucet.

Human bodies are a hydroelectric system, and water enhances conductivity. Cool writer ideas/thoughts work this way. Muse Pixies of Awesomeness are conducted through your brain to your fingers and they bring the cool story stuff. MPAs like to travel via fairy, or ferry on WATER. They can’t travel if the waterways are too dry and moor them on a cookie sprinkle…and then you can’t focus.

It’s science. Don’t argue.

Must…get…off…Instagram…..

BONUS TIP #11 MULTI-TASK YOUR A$$ OFF!

Some experts say multitasking doesn’t work and that is simply because they suck at it.

Multitasking is awesome for ADD people namely because by definition we need at least two simultaneous activities to talk our brain into cooperating. Why some people suck at multitasking is 1) they have a normal boring brain that needs time to buffer or 2) they pick the wrong activities to pair together.

BAD IDEA: Using a chainsaw to clear deadwood while doing baby-mommy yoga.

GOOD IDEA: Listening to soundtrack to American Horror Story while clearing deadwood and making mental notes of the feel of chainsaw for future use in stories.

I’ll give an example of a great way to multitask. As writers, READING is a huge part of our job. I can almost instantly tell writers who don’t read, mostly because their writing sucks.

Audio books are our friend. I inhale audio books while folding laundry or doing mundane but necessary chores like taxes dishes.

Thing is, pair one rote activity with one that you need to do that will engage and develop your creative brain. It’s about working smarter, not harder. And, since your ADD brain likes to paint the cat when you aren’t looking, giving it story time keeps it happy and engaged and out of trouble.

What about you guys? Those of you ADD folk out there who’ve paid attention to this point, first of all, CONGRATULATIONS!!!

…now back in your hole.

It writes the words or it gets the hose O_o.

What are your thoughts? Struggles? Tips? Words of wisdom. It’s okay. You have permission to get back in your hole after you comment :D.

It rubs the elbow grease on. IT RUBS THE ELBOW GREASE ON! *pets fluffy white dog*

I LOVE hearing from you!

To prove it and show my love, for the month of OCTOBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook. 

3 Ways to Fire Up Your Writing Career Today

My impression of writers on social media…. #tinfoilhat

I am an “Old Dog” of the digital publishing paradigm. When I started out on social media, I did not want to be a social media expert. I enjoyed editing and teaching and longed to write fiction. But every a$$clown with a Twitter handle was a “Social Media Expert” and much of the teaching was nothing short of ridiculous.

Some of the advice was downright predatory (or, in my book, cheating).

In my estimation, most of the tactics were more likely to increase author suicide rates than book sales, so I finally decided to become a Social Media Expert Jedi 😉 .

I’ve been through all the fads. The FREE BOOK Rush of 2010, The Great .99 Book Deal of 2011, The Amazing Algorithmic Alchemy, The Magical Metrics and the Automation Invasion of 2012-2014 (there are still skirmishes along the front).

Guess what? I’m still here.

I don’t say this really to brag as much as to make a point. Social media, done properly is not a short-term burst of gimmicky energy. There is no magic to it and it while it is simple, that doesn’t mean it’s easy. We not only have to manage the brand, we also produce the product.

Not a job for the faint of heart.

And with all the tweeting and blogging and slogging month after month and year after year, I know that it is SUPER easy for us writers to get overwhelmed. That’s why today, I’m here to offer some simple ways to inject fire back into your writing and your career.

*plays Eye of the Tiger loudly* *punches at the air*

#1—Appreciate that Writing and Social Media Branding Can Coexist

When I am on Twitter, I often get tweets like these:

Guess what? I agree! The writing always, always comes first. But why is there an almost automatic assumption we must choose?

Social media, done the way I teach in Rise of the Machines, takes maybe 10-15 minutes a day and feel free to take off weekends. I offer no get-rich-quick advice. My author platforms take time (and discipline) to build, but they are virtually indestructible.

And the writer who tells me she doesn’t have ten minutes a day to work on her brand isn’t serious about being successful.

Whether we like it or not, social media is necessary for our job. Yes writing is fun, but it is still a profession.

Writers are in the entertainment business. Note that half that word is business. We are in the business of selling books. When I was in sales, we had a saying. Fish where the fish are. And the fish are schooling on social media. Makes sense to drop some lines.

The writer who is willing to tackle doing social media well is making a transition from hobbyist to professional. Celebrate! This means you are going places!

Thus, if the career has been sluggish, it might be time to go polish some other types of skills that are now required in this profession. Many times, the problem isn’t with the tool. We simply don’t know how to use that tool well.

#2—YES!!! The Product is All that Matters

When it comes to a brand, the surface perception is only part of the equation. I can have a fabulous website, great author pics, charming tweets and be a downright likable gal, but if my books stink?

No amount of social media magic can salvage literary dog poo.

This is one of the reasons I have written over 900 blogs. I blog a lot on craft because the product is essential. It is the most important part of the equation. Yes, write first. Take classes. Hone your art. Because your social media brand must be able to deliver an excellent product. It is okay to believe that your writing is important because…it IS.

So yes, we do need to work on our platform but you do have my “expert” opinion to focus on that end product. Relax about the social media, stuff. Really.

#3—Embrace the Social Media Trickle Down Effect

Part of embracing the new type of work we must do as digital age writers comes with redefining how we see our work. Feel free to get on social media and trudge through it like some chore, but with that kind of an attitude? I recommend just staying off altogether. We can sense a poor attitude through the screen.

Instead, I recommend you reframe what you’re doing and how beneficial that time really is. It’s an investment in you, in your success beyond simply selling books. There are all kinds of other benefits many writers never even consider.

Networking

Virtually every profession benefits from professional networking, why would writing be any different? Where else can you have 24 hour access to publishing professionals all over the world? Follow your heroes and make them mentors. What are they reading? What are they doing? How do they manage their time?

Where else other than Twitter could I start my day chatting with the former editor of Cosmopolitan Magazine (and one of my FAVORITE authors)?

I used Twitter to follow James Rollins. It’s how I got to know him well enough to eventually contact him about giving me a blurb for my second book.

While an in-person writing group is great, often they can be a bit heavy with new writers. Places like Twitter or Facebook allow us access to the seasoned pros. We can chat with people we’d have to otherwise wait a year or more to see at a conference. Take advantage!

Research

Every writer out there gripes about not having enough time to write. Okay. Twitter helps us work smarter not harder. Twitter can make research much faster and far more accurate.

For instance, if you want to write a sexy new story with a Navy SEAL and don’t want to lose weeks researching, hop onto #NAVY and make some connections. Experts are always eager to help writers get the facts correct. The fastest and easiest way to find them?

Twitter.

Being Brave

And, for the shy folks, I know social media is forcing you to do something afraid. That is good. Use this time to hone being brave. Be brave in the small moments on-line and it might make you braver in your writing.

In the end, remember that there are mega-successful authors who are using social media to reap major advantages. This notion that we must choose writing or networking is short-sighted and an excuse. We all must learn simply to use time well and be disciplined.

If we assume that platform-building is this awful horrible time-intensive thing, then we psych ourselves out of some truly fantastic benefits that can really fire up our careers. We have to remember that it is very possible to write books and be on social media. Just like we can bathe and brush our teeth. No need to choose 😉 .

What are your thoughts? Do you psych yourself out when it comes to branding and social media? Do you think you need to do everything? Do you see how social media can allow you to take simple steps to fire up your future? What are some ways you add some mojo back into your routine?

I LOVE hearing from you!

To prove it and show my love, for the month of OCTOBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook. 

Three Reasons Your Writing Career is Stuck

Original Image via Flickr Creative Commons, courtesy of Mike Spasoff

Writing is a uniquely difficult profession for more than a number of reasons. There are a lot of things we could have chosen to do that would have been easier. For instance, discovering life on Mars, developing telepathy, or inventing gluten-free dairy-free calorie-free carb-free pizza that smooths wrinkles the more slices you eat.

😀

There are days that even I go. Really, Kristen? You HAD to be a writer? You could have been a brain surgeon by now.

Then my muse comes back and says, “What? And take the EASY way out?”

Me and my Muse

This is a tough tough job and I am here to let you know…

It never gets easier.

Ever.

It’s like Space Invaders. It just gets faster and faster and harder and harder…until you DIE.

Or give up.

You’re welcome.

This is why we must do this job because we love it. Writing is not a profession we get into for any other reason other than we have a passion for one thing…writing. I’ve experienced many levels of being an author. I’ve been the wide-eyed teenager in a bookstore spending babysitting money on a copy of Writer’s Digest Magazine because one day I was going to be a writer.

I’ve been a brand new writer who had no clue that POV did not mean Prisoners of Vietnam.

I’ve graduated from being so clueless I didn’t even realize how clueless I was to being someone who writes full time, travels the country speaking to hundreds of people. I’ve written almost a thousand blogs and have three books under my belt. Five if we count the two that are not yet published.

Fifteen if we count all of those that the State Department has locked at the CDC.

This is all to say that, at some point, I’ve been where most of you are now. In my last post, Good Girls Don’t Become Best-Sellers I talked about how imperative it is that we CALL ourselves a writer, that we USE our names. There is no aspiring. When we hide behind cutesy monikers and avatars and call ourselves “aspiring” writers we are being chicken$#!t.

*If you didn’t know better, it is okay. I did it too ((HUGS))*

Fortune favors the bold.

But what happens if you have been bold? Maybe you are calling yourself a writer and you are blogging (mostly) and you just have hit a slump that you just can’t seem to get out of. Having been at this for many years, I will tell you it happens. Success is not a straight shot up and to the right.

This is why I loathe the term aspiring writer with the power of a thousand suns. Aspiring is a poseur. Aspiring wears a beret and quotes Keates in a phony accent and drinks too many cappuccinos then walks the check. Aspiring is a fake and a flake. Aspiring won’t be there in the dark night of the soul when the blood runs freely and you’re holding your own guts. Aspiring is a literary booty call and a book baby daddy. Aspiring wants all of the benefits of a “relationship” with none of the sacrifice.

The thing is, “aspiring writers” never get stuck any more that a unicorn gets stuck because a unicorn isn’t a real animal and an aspiring writer isn’t a real writer and only real writers get stuck.

And yeah, I know I just made myself about as popular as a clown at a funeral for that one, but the aspiring writers will all be too lazy or chicken to blog about it.

Now that we are left with the writers. You will get stuck and today we’ll talk about three main reasons why.

You are Still Trying to Find the Time

This happens a lot especially in the beginning of your career, especially if you are unaware of that nonsense about calling yourself “aspiring.” If you desire to be PAID for your writing then you are no longer a hobbyist, you are a writer. This means this is a job. Granted, what level of job is going to be up to you. It must be congruent with your goals.

This said, time is not loose change lying around in the couch cushions with the Cheerios and the remote control. We don’t find time, we make time. If you were attending law school, would you have to “find time” for that? If someone told you today that a NYC agent had a deal ready to sign along with a check for a sweet advance, would you wonder if you could find the time to make the meeting?

If we don’t take ourselves seriously no one else will.

Decide how much time you require to meet your goal and then everything else is scheduled around THAT.

You Aim to Please

People please, that is. I hate saying this, but I have struggled with being a notorious people-pleaser. I’ve bordered on an almost pathological need to be liked. Still do. When I was starting out, everything came before my writing. My brother and sister-in-law would drop off their young children for me to watch because I didn’t have a real job.

My mom would interrupt and expect me to take her shopping or help her paint or run errands. Everyone felt they had carte blanche to part out my day because I wasn’t doing anything anyway.

Then, later when I joined a critique group, every time someone didn’t like something, I’d change it to make them happy. Pretty soon, what probably was a good (albeit newbie story) was a Franken-novel beyond repair.

When I began blogging, the second a commenter said something negative, I’d change whatever the “offense” was. Or, I’d make my content “tamer”. Guess what I’ve learned?

Your family can find other friends and babysitters. No one wants to publish a Franken-novel and no one cares about milk toast blogs.

Why the aspiring writer is such a loathsome creature is that writers are mysterious and glamorous for good reasons. We are brave and daring and we say all the stuff that mere mortals wish they had the stones to SAY and yet we actually write and then sign our freaking name to.

Aspiring writers want to wear a purple heart when they’ve never left home, let alone been shot.

Real writers cannot be liked all the time by everyone. So, if you are stuck, it is likely you are trying too hard to be liked. Guess what? Some folks on Facebook were offended by my post Good Girls Don’t Become Best-Sellers because I didn’t include men. Well, I didn’t include iguanas or african pygmy goats either. Sorry. The blog is only so long and there are brave bold Bad Girl Guys who apparently had no trouble reading between the lines and are smart enough to think in metaphors. The rest? They are not my audience.

You Are Thin-Skinned

We all start out as baby writers and just like babies, we all start with baby soft skin. But this is a tough business and we need to put ourselves out there to toughen it up. And YES, it SUCKS! I remember the first time I attended a critique group. I cried for an hour in the parking lot and nearly ODed on Twinkies.

One of the reasons I love for writers to blog is that a blog is the ideal form of social media for writers, and in my book I teach how to do it well. Blogging plays to our strengths. Writers WRITE.

Who cares if our blog never goes viral or no one reads it? In the meantime, a blog makes you commit to a deadline. It trains you for a professional pace and puts you in a professional mindset. WRITERS WRITE.

A blog forces you to put yourself out there, to brave critique. And yes, there are trolls and we have to learn to handle them because they do no go away when we publish, they only get worse. You do not want to wait to develop thick skin once the book is out. TRUST me on that.

I was stuck for years because I was writing for the wrong reasons. I was writing because I was insecure and I needed to hear a non-stop outpouring of praise. Anything counter to that, I couldn’t handle. It made me give up. It wasn’t until I deliberately placed myself in the crucible that I began to toughen up and I started to really grow as a professional.

Very often we are stuck because we fear pain. We are experiencing pain because we have thin skin. The only way to get thicker skin is to brave pain. Place yourself where you are bound to grow the most. When I was new, I had all kinds of friends who eagerly told me that my writing was better than kitten hugs, but I knew I needed to win over the person who was the toughest to impress.

If you find a really great writing group, you know who I am talking about. Maybe invest in a writing class. Treat yourself to a Death Star Treatment with me *evil laugh*. Find an editor you respect. Don’t wait until you have to find the money to get a full edit. Get 50 pages and pay them to shred you so you don’t waste time and money on an unpublishable mess. We don’t grow unless we embrace the pain.

All three of these stumbling blocks boil down to making this profession (making YOURSELF) a priority. Time is what we make of it. When we try to please everyone, we please no one. We need to suck it up and writer up.

What are your thoughts? Do you let friends and family part our your time? Do you let them take far too much control over your schedule? Are you afraid of making waves? Do you try too hard to keep the peace and only end up resentful? OR? Are you a ROCKSTAR at putting down boundaries? What are YOUR secrets or tips? Do you struggle with being thin-skinned? Are you terrified of putting yourself out there?

I LOVE hearing from you!

To prove it and show my love, for the month of OCTOBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook. 

Why Our Author Brand is More Important than Ever Before

Image via Flickr Creative Commons, courtesy of Mike Licht

For the past few months I’ve been focused on writing and not on social media. Hey, even the Social Media Jedi can get burnout 😉 . But now we’re going to shift gears because, aside from writing the actual book, social media (branding) is the biggest part of our job. And I can hear the moaning and gnashing of teeth already.

Here’s the thing. We don’t have to do social media. No one will take us to writer jail if we don’t. So I will narrow this down. If you simply love the art of writing and don’t necessarily long to be paid for writing, social media is not that big of a priority. Social media is only important for those of us who like money.

Thus, for those of us who want to make a living as a professional author, we must take author branding seriously. We are a business. Want to be successful? Do what successful people do. Successful authors have a brand and use social media well.

When I first began blogging about social media, an on-line platform was an edge. Now? It is a lifeline.

Point of Sale Has Changed FOREVER

When Hubby and I first married seven years ago, you couldn’t swing a dead cat without hitting a bookstore. Barnes & Noble and Borders megastores crouched at every corner. They were large and fatted from all the small indie bookstores they’d devoured.

We would peruse the shelves and I’d dream of the day I’d see my books out on those display tables. But even then, I had a knot in my stomach. I knew these were halcyon days for the mega-store. We’d already seen what iTunes had done to Tower Records and logic dictated these mega-bookstores were already living on borrowed time.

And sometimes I hate it when I’m right.

Over the past seven years we’ve watched various evolutions of decay and decline. Borders consolidated and then finally went bankrupt. Barnes & Noble tried to launch the Nook. Instead of the front of the store being books, it was a display area for Nooks and Nook accessories. Then, when that didn’t ignite like the Kindle Fire, we saw a steady progression of more and more and more consolidation.

I am from Fort Worth. At one point, there were five Barnes and Nobles all within a couple miles of each other. They are now all gone.

ALL.

Thing is, Borders and Barnes & Noble erased all the indies. Now they are gone. What does this mean for writers?

Fewer point of sale contacts.

There are fewer and fewer physical places to purchase books. For those authors who were counting on readers discovering their titles while browsing? This is bad juju. I live in a very metropolitan area and I know of only a handful of Barnes & Nobles for the entire DFW Area (a metroplex the size of Connecticut).

I just sent off one of my novels to an agent. Would I love to see my book in Barnes & Noble? PSHAW! Duh, YES! I’m a writer.

Like you guys, I’ve dreamed of that since I wrote my first novels in crayon. But I am not naive. Yes, being in a bookstore serves my vanity, but it is no longer the major driver of sales that it used to be.

Even if bookstores sold a LOT of books, frankly there aren’t that many bookstores left.

Of course, it doesn’t really matter all that much simply because there is a really good reason for this store shrinkage. And since I blogged about this until I was BLUE, I will only touch on this point.

We need consumers more than they need us.

Pay Attention to Consumer Behavior

#FUTUREREADERS

Thing is, Barnes & Noble could have learned a thing or ten from iTunes and RedBox. Times have changed and so have consumer behaviors. We are an OnDemand world. In the old days, we had to go to the merchant. These days, the merchant comes to us.

CLICK TO BUY!

When I finish one book, my Kindle magically delivers other books like the one I just read. Instead of having to wear pants, brave traffic, find a parking spot, wade through the mall, wander the store, on and on and on…

One click and done.

I just got a new Kindle and O…M…G. They have a new feature where instead of my Kindle simply hibernating with some blasé picture, it has an advertisement for a book. I have bought more books in the past week than in the past year because instead of me having to use a bunch of brainpower sifting through a gazillion choices?

Amazon has done my thinking for me.

We Buy What We KNOW

What happens with authors who don’t have that neat Amazon ad to direct purchases? In a marketplace with fewer and fewer points of sale with more competition than ever in human history, how do we sell books?

We have to create a brand.

We live in a time where we have more choices than ever. I don’t know about you guys, but I have a Love-Hate relationship with Central Market. Granted, it is AWESOME. Central Market is such a cool grocery store that tourists actually visit. Every aisle is a foodie’s dream. They don’t just have “olive oil”, they have 700 varieties of an olive oil “experience”.

And there I stand for 40 minutes just trying to make a freaking decision about WHICH olive oil to buy…and end up just buying plain old Bertolli that I could have purchased at the Kroger’s down the road and that I certainly didn’t need to dress up, drive to Central Market and nearly get run over by a soccer mom in a Mercedes SUV to purchase.

Now, the only time I go to Central Market is if I need something specific because with all the choices? It would take me a day and a half to shop…and I’d need sherpas and GPS and wine that I brought myself because I can’t even figure out what kind of freaking OLIVE OIL I want, you think aI could choose WINE…?????

*breathes in paper bag*

Yet, with books, this is what is going on with consumers, even those of us who are avid readers. Just like we will forgo the pasta sauce with truffles, a virgin sacrifice and the distilled souls of Italian grandmothers in favor of good old-fashioned Ragu…

We will shy away from authors we don’t know in favor of those we DO know.

This is where social media and branding become almost as important as the book we write and have for sale. We could have a book so brilliant it makes angels weep, but if no one knows it is there? We are left with Schrodinger’s Novel.

We Must Always Be Cultivating the Fans of the Future

Image via Pink’s Galaxy Flickr Creative Commons

It is incumbent upon us as authors to be in charge of our careers for the short-term as well as the long-term. If you plan on selling books in ten years realize that Millenials will be your audience and they practically teethed on a keyboard. They’ve grown up with social media, so if we aren’t there?

We do not exist.

Smart authors understand this. Don’t believe me, go check out Anne Rice on Facebook and Twitter. She is a social media rockstar and that’s why she continues to be a legend.

It’s All Good

Before anyone has a panic attack, author branding is not that hard. Also, done properly, it isn’t all that time-intensive either. But, I teach branding and social media very differently namely because I am a writer FIRST. I don’t imagine most of you are just doing this writing thing until your dream job in high pressure sales comes through.

Didn’t think so.

I will blog more on this in the weeks to come, but I do recommend picking up my book Rise of the Machines–Human Authors in a Digital World. Platforms take time to build so the sooner we start the better. Yes, I published the book a couple years ago, but unlike other “social media experts” I teach an approach that never changes because it is based on people and not technology.

Read Shakespeare. Humans don’t change. And, since humans don’t change, it only makes sense to build a platform based on people, not algorithms and “gaming” the system.

I also have zero interest in changing your personalities. I appreciate what it is like to be a creative introvert with severe social anxiety (I used to shop at 2 a.m. because crowds gave me panic attacks). My goal is to change your behavior, NOT your personality. I am also here to give you a way to create a powerful brand for FREE and still have plenty of time to do the most important part of the job.

Write more books.

So we will start chatting more about branding. What to do, what not to do. What’s a time suck and so forth.

What are your thoughts? Do you miss the small bookstores? I really miss B. Dalton. Do you still dream of seeing your book for sale on a table at B&N? Have you been powerless in the face of Kindle book ads? I had to sign up for a Kindle Unlimited membership before I had to go to a loan shark to pay for my habit. Are you overwhelmed by social media or has it given you a lifeline?

I LOVE hearing from you!

To prove it and show my love, for the month of SEPTEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook. 

No Success Without the GRIND

Image via Flickr Creative Commons, courtesy of Anamorphic Mike.

What do you want? How badly do you want it? What are you willing to sacrifice? These are the questions we must ask not once, but daily. There is no success without the GRIND.

Or perhaps, the G.R.I.N.D.

Give

Every day we have something to give that will keep propelling us forward. I love, love, love the movie Rocky. This is among my favorite quotes:

The world ain’t all sunshine and rainbows. It’s a very mean and nasty place, and I don’t care how tough you are, it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t about how hard you hit. It’s about how hard you can get hit and keep moving forward; how much you can take and keep moving forward. ~Rocky Balboa

Life does hit hard. I’ve been there more times than I can count.

Some of you know I was a high school drop out twice. I had the chance to simply get a GED but I chose to go back and finish even though I was embarrassingly older than my peers (19 in a class of 14 year-olds).

I worked hard at a community college until I won a full Air Force scholarship to become a doctor. Before I could enjoy that? I fell in an ice storm and broke my back.

My free ride was over. I took a job in a tiny mall store that sold motivational material. At the time, I couldn’t walk without a cane and while my coworkers spent the slow times chatting with friends on the phone, I read every single book in that store over and over and over.

I knew physically I was a mess, but I also appreciated that this was a meantime. It was the span of suck before my breakthrough. What could I do for my will? For my mind? How could I keep my spirit healthy while my body mended?

Life hits and worse, it will sucker punch you. We may not always be able to do the big stuff, but we can keep pressing with the small stuff because greatness is not a singular moment. Rather, greatness is the cumulation of a lot of hidden moments that have no glory.

We give our best because our energy is seed. We plant our dreams and faith in the world and in others and trust that eventually it will bear fruit and eventually give back.

If I don’t have enough or something? I give it. That is a huge reason for this blog. Today, I need encouragement, so I am giving it. Want more love? Give it. Want more skill? Help others hone theirs. Want more passion? Give it.

Life is an echo.

Relentless

Moments before Kristen gets her tail kicked….

You want to do anything remarkable? Learn to be relentless. I heard someone once say that the richest place on earth is a graveyard because we cannot imagine what we’ve lost; the dreams, inventions, ideas that people took to their graves because they were afraid of failure.

One of the reasons I’ve always been such a pit bull is that my father was an extraordinarily talented man. Probably far more talented then I ever was. But he died penniless and working for $8 an hour in a bicycle shop. Why? Because the second anything got hard or gave pushback, he folded. For all we know, we lost one of the greatest writers of the 20th century because his fear was bigger than his faith.

One of the greatest lessons I have learned is that the harder life is pushing back? The better. Usually that is a sign we are doing something right.

Look back at your own life and I will guarantee you’ll see those times. You had a goal, a plan, and were actually seeing forward momentum then?

The AC in your house died, the car broke down, the kids got sick, the family decided to all go crazy simultaneously. You went from being ON FIRE to putting out nothing but grassfires.

Truth is, that’s a good sign. Keep pressing.

Invest

Image via Demi-Brooke Flickr Creative Commons

Invest in yourself. Talent is natural but it isn’t anything all that remarkable. Talent is nothing if it isn’t paired with skill. Skill is only something we can earn with blood and sweat and pain. We can’t earn skill on the sidelines, only on the mats. Hammering on our will, our mind, our craft day after day after day.

Skill only comes with failure.

Skill only comes with getting back up knowing we could fail again. Skill only comes when we appreciate that if we aren’t failing, we aren’t doing anything interesting. Skill eventually rises out of the ashes of our failures because we have made all the wrong moves and so we begin to recognize the right ones.

Skill comes from reaching out to those who are better, wiser and asking for help. Skill comes from humility. Read craft books, take classes, ask questions then do it again and again and again.

No

No is one of the most powerful words in human language.

We must learn to say NO. We have to say it to ourselves. Right now I am training for my blue belt in Jiu Jitsu. After being sick so long my cardio is less than stellar so I am cycling in the mornings. Trust me, it ain’t easy being a chubby girl on a bike … which is why I am glad it is dark 😀 .

When the alarm goes off at 4:30 a.m. and I want to sleep? NO. When I want to stop at 5 miles instead of 15? NO.

When I’d rather putter around the house and clean than edit or write my blog or research? NO.

I tell myself that I have a choice. No to now or no to later. I must give up what I want now for what I want most.

Learn to say no to toxic people. They will always have more drama they want us to fix. Learn to say no to the small leaks deflating your energy. Quit expecting average people to help you accomplish the extraordinary.

Conversely? Don’t take NO.

Back when I was in sales, my managers could not get over how good I was at cold calling. Most salespeople loathe cold calling with the power of a thousand suns because it is 99% rejection. Why was I successful? Because when they said “No” I heard… “Not yet.”

A lot of you are attending conferences. You might be pitching agents or sending out query letters. Expect rejection. Rejection isn’t always bad. Rejection isn’t NO. It is “Not YET.”

Go back and fix what you can. Move forward. Invest in your skill and then ask again. And again. If they won’t budge and you’re ready? Go around. Find your YES.

My book Rise of the Machines—Human Authors in a Digital World was with a major NYC agent for over a year. New York was unwilling to publish a book about social media even though my book didn’t rely on technology. I wrote it in such a way that it would always be relevant, and so didn’t have the typically short shelf life of this type of book.

I didn’t wait for them to change their minds, I published it anyway.

Aut inveniam viam aut faciam. We will find a way or we will make one. ~Hannibal

Dare

I hate those scams on late night TV that promise vast riches with no risk. That’s bunk. Our rewards exist in direct proportion to our risk. Risk big win big. Risk small and…yeah.

When we risk big, we can lose big. But we can also learn big. If we never fall from that kind of height, how can we learn to roll out of it? Dare daily. Dare to do something different, something meaningful. Nothing miraculous ever happened in the comfort zone.

When we dare to push ourselves outside of what we believe is possible, we discover talents we never knew existed. Yes, invest in your future but remember that today, THIS day, is the only one that matters. Because THIS day adds up. The only question is…

How are you going to use it?

Do you find yourself making excuses? Heck, I do. Do you find yourself spread too thinly “helping” others who are unwilling to help themselves? Are you afraid of failing? Do you feel selfish going after your dreams? Do you find yourself “waiting” on others? Does success seem unreachable? What dreams or goals have you attained that you never thought possible? What did you do? Sacrifice?

I love hearing from you!

Quick Announcement: Due to popular demand, THIS SATURDAY I am rerunning my Hooking the Reader—Your First Five Pages at the end of the month and I am doing something different. Gold Level includes me looking (and shredding your first five) but I have added in some higher levels and will look at up to 20 pages. This can be really useful if you’re stuck. I can help you diagnose the problems. It’s also a great deal if you have to submit to an agent and want to make your work the best it can be.

Again, I LOVE hearing from you!

To prove it and show my love, for the month of JULY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less). 

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook. 

You Might Be a Writer If…

A lot of “stuff” has been going on in my life lately. Hard stuff. Heavy stuff. The kind of stuff that just makes me want to write massacre scenes….except I am so brain dead I had to google how to spell “massacre.”

Masicker? Missucker?

WHAT AM I DOING???? *breaks down sobbing*

I am supposed to be an adult an expert okay, maybe functionally literate. Fine, I give up! I have nothing left to saaaaayyyyyy. I am all out of woooords *builds pillow fort*.

I figured it’s time for a bit of levity. Heck, I need a good laugh. How about you guys?

We writers are different *eye twitches* for sure, but the world would be SO boring without us. Am I the only person who watches Discovery ID and critiques the killers?

You are putting the body THERE? Do you just WANT to go to prison? Why did you STAB them? Helllooo? Blood spatter? LOO-Min-OL? Moron.

I think it’s a writer thing. So, since today I am staring at the “White Screen of I SUCK and Why Did I Want to Be a WRITER?”, we are just going to roll with it…

You Might Be a Writer If…

You’ve learned that regular people are cute, and no longer get offended with this conversation.

Regular Person: What do you do?

Writer: I’m a writer.

Regular Person: No, I mean, what’s your real job?

You’ve come to understand that writers are a lot like unicorns. Everyone knows about them, they’ve simply never seen a REAL ONE.

You Might Be a Writer If…

The NSA, CIA and FBI no longer bother with you. Likely, they know you by name and now outsource to the creepy ice cream truck to just make a few passes and check to make sure you’re still at your computer.

As an extra bonus, the next time the NSA passes by in the panel van? Go out and ask them for a job application and maybe even a reference if you want bonus smart@$$ points.

You Might Be a Writer If…

Kind strangers hand you cash and sandwiches and offer to pray for you. Apparently you’re regularly mistaken for a homeless person because you haven’t bathed or changed clothes in weeks and are wandering around shouting at the air.

…aaaand, you are just doing Nanowrimo.

You Might Be a Writer If…

You hate texting because it takes too long to use proper spelling, grammar and punctuation.

You Might Be a Writer If…

You know what’s the best time of year to dispose of a body to confuse TOD and that seriously creeps out your friends and family.

And you know what TOD stands for and that creeps them out even more.

You Might Be a Writer If…

You’re on such a roll with the WIP that you’ve forgotten a “real” world exists (including laundry). You’re down to wearing your husband’s socks and he’s either going commando or is forced to wear that thong given to him on his 40th birthday as a joke gift. The kids? Hell, they went feral a week ago.

You Might Be a Writer If…

You take a break from writing to go to the store and, on the way, begin untangling a plot problem. You finally realize you’re in the next state and have no idea how you got there. But good news is, you now know which poison is best to kill off the character modeled after that cheerleader who bullied you through high school. It’s the poison that will make her fat and wrinkly before she dies slowly from terminal acne.

You Might Be a Writer If…

You have NO CLUE what to do in case of a flood, a fire or a natural disaster, but you are actually looking forward to the collapse of civilization because you are pretty sure you will make an AWESOME Warlord.

 

You Might Be a Writer If…

You appreciate that if Febreeze is good enough for the couch, why not hose the kids? Hey, you spent extra for the anti-microbial one. It kills germs *rolls eyes*. Now your tot smells like a Hawaiian Breeze and his cooties can’t hurt others. You should get a freaking MEDAL for this kind of creativity.

You Might Be a Writer If…

You’ve been diagnosed with Tourette’s, Multiple-Personality Disorder or both. It’s tough to explain you were simply working out dialogue when strapped to a gurney. But the upside is when they sedate you, it’s the only vacation you’ve had in months and insurance might even cover it. SCORE!

You Might Be a Writer If…

People believe you are a shy introvert, but you just can’t bring yourself to tell them that your imaginary friends are simply WAY more interesting.

You Might Be a Writer If…

A casket washes up in a Houston flood and while normal people are upset how tragic it is, you are wondering if there is GOLD inside. Or missing drug money.

Or if they open open it, could they unwittingly unleash the ZOMBIE PLAGUE?

Or what if it is the WRONG BODY? And it was all to cover up a mob leader faking his own DEATH?

You Might Be a Writer If…

You realize you are a horrible human being for getting so excited for that last one because NOW YOU HAVE A NEW STORY IDEA FOR NANO YOU SICK, SICK SOULLESS PERSON!

You Might Be a Writer If…

“Recycling” is using the same jerks from real life in a new story. We can kill them AGAIN! 😀

You Might Be a Writer If…

You’re no longer invited to family events because they can’t take the incessant correction of their grammar.

Chickens are done, people are FINISHED.

You Might Be a Writer If…

You’re automatically safe from any episode of Hoarders because when you get enough books? Others naturally assume you’re a LIBRARY. Hey, maybe you can apply for government funding. Scratch that. Then, you’d have to let people borrow your books.

You Might Be a Writer If …

You willingly suffer frostbite hiding in a Costco freezer eavesdropping a couple’s fight, because dialogue that epic is worth a losing pinkie toe. Your coffee table’s already tried to assassinate it 342 times anyway.

You Might Be a Writer If…

You’ve been mistaken for Gollum multiple times, because strangers found you in a dark corner whispering “My precious….” and it was just you and your Kindle.

You Might Be a Writer If…

You plow over the entire Kardashian family, because OMG there’s Stephen KING!

You Might Be a Writer If…

Your idea of fun is reading the Diagnostic and Statistical Manual of Mental Disorders, talking to your friends at the Coroner’s office or reading/writing Amazon reviews of the Bic Pen for Her or the Hutzler 571 Banana Slicer.

You Might Be a Writer If…

Speaking of the Hutzler 571 Banana Slicer, you actually bought one, not only to support the greatest comedic writing in human history, but also to screw with the TSA. Can you get it through airport security without a full-body search? Hide it near your shoulders and FREE NECK MASSAGE!

You Might Be a Writer If…

You’ve made it onto the Mormon and Jehova’s Witness DO NOT CALL LIST because you will only promise to convert with purchase of YOUR BOOKS (and favorable 5-star reviews).

You Might Be a Writer If…

Every time some overblown Third World dictator threatens to destabilize the world, all you can think is, “Pfft. Amateur.”

Have any to add? I know you do. So, “You Might Be a Writer If….”

I LOVE hearing from you!

Also, please swing by my funny Jiu Jitsu post over at Dojo Diva. I am blogging for my home dojo and it will help the blog gain traction.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook. 

Brave New Bullying—How to Protect Yourself from Cyberbullying

 

I’ve talked before about how I train in Brazilian Jiu Jitsu. Recently, I have started assisting with teaching the kid’s class. It is shocking how much time we devote to training kids to stand up to bullies. Bullies, in my opinion, are among the lowest known existing lifeforms. I wouldn’t want to insult cockroaches and fleas by drawing a comparison.

I’d love to say that we leave bullies behind when we are no longer kids, but I think bullying just gets worse and harder to fight. As writers, we deal with bullies a lot. Tragically, I’ve received many messages from semi-suicidal writers who left their dream profession because they had the misfortune of landing in the crosshairs of cyberbullies and no longer could endure the stress.

I have a hard time blaming them. I know what it is like to be willing to do anything to escape the torment.

Kristen’s History With Bullies

Image via Flickr Creative Commons, courtesy of Thomas Ricker.

I grew up most of my life being bullied. I switched schools at least once a year and there was always a new gaggle of Mean Girls to make my daily life a veritable hell. I think this is why I grew to love books. I skipped school so much (to seek sanctuary at the public library), that I’m fairly certain I’m the reason for the current Texas truancy laws.

I couldn’t get out of bed. I became ill at the thought of even walking through the front doors of my school. I was poor and these girls in their designer clothes who drove their BMWs to school took great joy in throwing away what little clothing I had when I was at soccer practice.

I couldn’t escape. They cornered me on the bus, in the lunchroom, in the halls. Most teachers did nothing. In fact, teachers were some of the worst bullies I endured.

One teacher made my life miserable because I stood up to her bullying a kid from another school. This teacher and her pets thought it was funny to stuff chocolate Ex-Lax into a brownie and give it to a kid that probably (looking back) had Asperger’s. I stood up to her over it and paid dearly.

Since she was “Teacher of the Year” no one, not even school administration would intervene and I endured her torment for three very long years. I had nightmares about her until my 30s.

Bullies Don’t Stay in High School

I’d like to say bullies went away. When I graduated and joined the workplace, I soon discovered bullies just grow older and more cruel. Female bullies are the worst. They don’t push and shove and bully in ways that a good tail-kicking can fix.

They are a slow poison with no taste or smell.

I’m certain Human Resources must have some hidden rule that they must hire at least one tireless jerk to torment their fellow workers.

Yes, part of why I left sales was my health. I threw up on the way to work every day. Why? A bully. She ruled the office and everyone feared her. She’d even once assaulted someone at the copy machine. I was responsible for a 2.5 million dollar quota and this person would make sure my orders were “accidentally” sent to the wrong place, my samples would get “lost in the mail” and important documents would disappear.

I kept having to change the lock on my office because this person thought nothing of helping herself to my personal belongings. One time, I’d worked months on a detailed presentation I had to give at the national meeting. I went to lunch and forgot to lock my office. She deleted the entire thing (though there was no proving it, of course).

Seven weeks of work had to be redone in 24 hours.

We had a major contract that came open. Business we’d had for a couple decades was being offered to our competition. I drove to Mississippi once a week for months to ensure we maintained the contract and won the bid. Finally, I got the green because they liked me. All I had to do was send the samples to a certain location.

The office bully deliberately mailed them to the wrong address (yes, she was the only one with the power to send out products). I have no idea how many people lost their jobs because we lost this major contract, and I was the salesperson so the blame was square on me.

And there was NO getting rid of her. I went to my boss, to the plant manager, to Human Resources and they acted as if I was just being sensitive. I left. She won. The factory closed. But what kind of person is willing to go to such extremes to hurt ONE person, that she takes out the jobs of others and then even her own? Why would a company tolerate this?

I’ve never found a satisfying answer.

I think that’s one of the reasons I have been so tireless when it comes to building the W.A.N.A. Community. I spent so much of my life alone, lonely, afraid and I never wanted anyone to feel the way I had for so long.

Brave New Bullying 

Now we live in a Digital Age and bullies abound. The Internet gives them access to torment us 24-7 no matter where we go. I was so thrilled the day I was asked to blog for Huffington, yet unlike here, I have no control over the tone of the comments. There are people who are simply made of spite and hate and they will take it out from the safety of a computer behind the anonymity afforded by monikers. Now when I post, I simply scan and, if anything is hateful in tone? I won’t even read it.

This is why I don’t read reviews before buying any book. There are too many sock puppets and trolls. Goodreads and Amazon are RIFE with bullying. I’ve had friends bullied on blogs and even once had someone start a hate blog directed toward me, “Kristen Lamb The Face of Misandry” which is “Man-hating”, btw. I had to look it up.

It’s sad to say, but when researching for this topic, it seemed most of the information was for kids, schools and teens. But bullies never go away. They often can’t be stopped, but maybe we can make it tougher for them to spread their cruelty.

What To Do

Be YOU—Don’t Let Bullies Steal Your Peace or Your Book Sales

First of all, use the name printed on your books. A moniker or a pen name won’t stop the hate. It’s still you. If someone called me names and ruthlessly attacked my character it wouldn’t matter if it was Kristen Lamb’s Blog or Penelope Fluffernutter’s Blog. It’s still me behind the computer.

When we try to hide behind a moniker to protect against the inevitable, all we do is make it harder to sell books. The bullies win. They can steal your peace and maybe even success.

When we get off the Internet because of these cretins, they win. It’s a “blaming the victim” mentality. If your skirt wasn’t so short blog wasn’t there, you wouldn’t be raped harassed by trolls. This is why I DO recommend a WP based site. There is this marvelous TRASH function.

Illegitimi non carborundum…

Keep Records

If you get hateful, threatening messages take screenshots. Save e-mails. If the troll is motivated enough they can easily slip into an area that can give you power legally. But, proof is what will help your case.

Manage Your Blog

I don’t allow hate. I am always open for respectful disagreement, but if someone gets out of control? I delete their comments. People need to feel safe to comment on my blog (and yours), and bullies will shred the fabric of your community. It’s our job to keep them in check. Set boundaries and refuse to tolerate abuse.

Stand Up for Friends

If you have a writer friend who’s being bullied, gather together and, when Amazon asks if a review is helpful? Click NO. The W.A.N.A. Community is massive. Let us know. We are happy to stick up for you, and a troll might be able to harass one or two pals who come to your aid, but a few thousand is a tougher challenge.

Report and Block

Report abusers on Facebook. The guy who started the hate blog about me wasn’t just harassing me, he was harassing all my friends who commented on my wall. He was PSYCHO. I went to Facebook and had him banned. I blocked his comments and profile (until FB could take it down).

DO NOT ENGAGE

Don’t feed the trolls. Negative attention is still attention. Often trolls will leave seething comments to upset people SO much that they HAVE to go to their blog/website to see WHO this JERK IS. It’s the only way they can get hits and comments and they feed on negativity. Starve them.

Hire a Professional

If you’re worried about your safety or your family’s safety because someone has gone THAT nutso? Contact Jay Donovan at TechSurgeons. Jay is an amazing human being, a tireless champion for writers and he IS The Digital Dark Knight. He’s a computer genius who can have said troll chasing his own @$$ down a hole of frustrated nothing. There are ways to protect yourself digitally and Jay is a master of security. Even if you want to take some preventative measures, talk to Jay.

Many of you know I am NOT a fan of pen names. What you may not understand is I’m not a fan of pen names, because a different name alone isn’t enough. Worse, it can provide a false sense of security. Writers are locking the screen door thinking that’s going to keep out the motivated ax murderer.

There are sound reasons for having a pen name. I advise against it most of the time because friends, schoolmates and family can be powerful mouthpieces and very helpful. A pen name limits how much of that energy we can harness and dilutes focus.

BUT, if you DO need a pen name for safety, security, etc. TALK TO JAY. Again, a different name alone isn’t enough. An eight-year-old with decent Google skills can find who you are without the skills of someone like Jay helping you.

Speak Up

I hate to say it, but if Goodreads doesn’t start protecting writers from abuse, then we can remove our books. Don’t think they would last long with no authors and, since Amazon owns them, they might be more inclined to listen.

In the end, trolls are often a sign we are doing something right. Get ten trolls and I think we are officially a celebrity. Learn to un-see. Focus on those who love you.

Power in Numbers

Over on my Dojo Diva blog, I am talking about self-defense and how to shut down predators. Predators, whether in life or on-line, think very similarly. They prefer to go after those who are alone and weak. Take that away by being part of a strong community. There is something to be said for numbers discouraging attacks.

Social isolation is fuel to the bully fire. Those kids and teachers who bullied me capitalized on the fact that I came from a broken home and had NO ONE. I very literally had NO safe haven.

I recommend Gracie Jiu Jitsu to everyone who will listen, but for more reasons than self-defense. That kid who is being picked on will have it far worse if they have no tribe, no system of support to reinforce others genuinely CARE. Our dojo is that tribe. Our mission is to protect the weak. We live it and breathe it.

My Jiu Jitsu brothers.

On-line? We also are wise to ally with strength.

Join our W.A.N.A. Community (W.A.N.A. stands for We Are Not Alone, information here). We are a great refuge and support system. Like my dojo, our mission is to serve and protect. They don’t call me the W.A.N.A. Mama for no reason 😉 .

 

You can join us on Twitter at#MyWANA, on Facebook or even WANATribe (a social network for creatives). I have ZERO tolerance for trolls and have smiting powers.

I know it can feel very defeating sometimes, but a great circle of loving friends who have your back is a great start. Refuse to feed the trolls your peace, success and happiness. They exist, but together we are stronger.

What about you? Have you been bullied? Did you find any tactics that were effective? I am no expert, so I would LOVE any suggestions.

I LOVE hearing from you!

To prove it and show my love, for the month of JUNE, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Remember, for MORE chances to win and better ODDS, also comment over at Dojo Diva. I am blogging for my home dojo and it will help the blog gain traction.

Winner for May is Ugirid Haprasad and the Dojo Diva winner is Amy Kennedy. Please send 20 pages (5000 words) in a WORD document to kristen at wana intl.com. Congratulations!

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook.