Posts Tagged Bob Mayer
Man, I SO love being right. Not to brag, but those who’ve followed me any amount of time know my tract record for predictions is pretty darn impressive. Back as early as 2006 I knew social media was going to be a game changer for novelists. Until social media, fiction authors had zero ability to build a platform of fans before the book was ever finished/published, unlike non-fiction authors (which probably explained our 96% failure rate).
The only way a novelist could build a platform or brand was through already published books. This was NOT the case for the non-fiction author.
Unlike novelists, NF authors weren’t trying to spin an audience from the ether and praying the stars aligned when their books hit shelves. Non-fiction writers exhibited some control—actually quite a lot of control—in creating a platform of fans who were ready and eager for a purchase before the product came to market. Often this was done through activities like public speaking, lecturing or writing articles.
When Web 2.0 came on the scene (a product of the dot.com implosion) and user-generated content began accelerating, the future seemed very clear to me. User-generated content WAS the future. Who was best at creating content? Helloooo? WRITERS! Finally we had a small stage of our own where we could at least make a dent in that nightmare known as discoverability.
In 2008, I pitched numerous agents a book about social media for authors. I was laughed at. They told me that Facebook was a fad and that e-books would never be statistically significant. That they’d weathered the great “books on tape” scare that was supposed to render all paper books extinct and e-books would soon go away along with social media.
Hey, paper is never going away. There is always going to be a market for that, but it’s going to be utterly reinvented. The paper model can’t be sustained the way it’s going. It’s too wasteful.
Also, e-books are going to be bigger than you realize. The only reason they haven’t been a big deal so far is no one has come out with a tablet or e-reader that is affordable and user-friendly. That happens? Game over. You need to be ahead of this curve.
Who cares how people read so long as they are reading? And paying YOU?
*does Jerry Maguire face* Help ME, help YOU.
Aaaaaand then Steve Jobs came out with the iPad and the iPhone went mainstream. All phones became smartphones and life as we knew it imploded. Then the Nook and Kindle and yeah. E-books are kind of a BIG DEAL. So are audio books, btw. Ever heard of Audible? Whispersync?
A little thing called Twitter?
And that agent to this day walks the other direction when he sees me.
I’ve been blogging eight years telling writers that social media is critical. Granted, the first year people ignored me. The next year readers just called me a witch. Then, people went from pissy to borderline violent, which is odd because hey, I am just here to help.
Don’t want to do social media? Don’t. But we are no longer in a world with a Borders and a Barnes & Noble on every corner…and I mean every corner.
But this brings up what I wanted to talk about today. Anyway, I was patting myself on the back about what a GENIUS I a—-OUCH!!! CRAMP! BREATHE! Walk it off…
For the most part I have been pretty accurate in my projections. I’d love to say that it is that it is I am really smart. Or even that it has to do with that deal I made with Satan junior year, only that deal involved me being able to eat all the pizza I wanted and never get fat.
Where was I?
Thing is, markets never stay the same. They shouldn’t. Stagnation is actually bad juju.
Anyway, in my POV humans really never outgrow being toddlers. We get really, really enamored with something and then either drop it like Season 7 of Lost or we find a new homeostasis. That thing just gets integrated into our lives, because we dig it, but we are no longer all cray-cray with it.
Yes, “cray-cray” IS a legitimate business term.
See, I’m an entrepreneur and entrepreneurs love fixing broken stuff. We also hate it when businesses continue to be epically STUPID. In my book Rise of the Machines I go into more detail about all this jazz, but here is the elevator version.
The traditional paper model worked for a hundred years because there was no better way. But, when the world handed Borders and B&N a better way on a silver platter? They ignored it.
In the traditional model, agents and editors bank on previous sales to project future sales. This is why so many of your bookstores are all stocked with the same authors. Most of them big-name heavy-hitters. For the new author? This made (makes) breaking out next to impossible.
Most writers who are fortunate enough to make it into a bookstore are spine-out on a shelf and have to hope their last name lands them at eye-level because if they have no platform? Browsing Roulette is the best one can hope for. This is not the publisher being mean. Big names make the most money. Money means they actually have the means to publish new authors.
The fact that Amazon was going to dominate the e-book industry was a given. Low-hanging fruit. But, in my mind, I knew at some point it only made sense for them to at least try going brick-and-mortar. BUT, I knew this would probably only happen once the giants were dead or close to.
Now? Borders is a memory and B&N is struggling. Last I visited, they are now selling vinyl records, which is cool…albeit weird.
Amazon has always had several factors in its favor. First, it doesn’t have all the bloated overhead. It didn’t have giant 35,000 square foot stores on every corner. Then, B&N catered far more to traditional publishing. But, as we have all witnessed in recent rears, many of the breakout runaway successes did not come from traditional. Hugh Howey is a big one that comes to mind.
And even the books that DID sell a lot of copies (meaning generated revenue) that might have originally been traditionally published were backlist published by the authors themselves. Thus these profit centers (books) wouldn’t have ever been stocked by a B&N anyway because B&N generally only carried current stuff.
Amazon, conversely, was smart and saw the MAJOR advantage of compounded sales.
For instance in 2009, B&N had one new Bob Mayer NF for sale, Who Dares Wins (excellent book, btw). Hello! On Amazon now you can get everything that man has penned since the 80s, books the publishers no longer wanted but that were excellent books. Books I had to track down in secondhand stores before Amazon came along.
Bob was a New York Times and USA Today Best Selling Author and a damn fine writer, but NY publishing was only interested in one book at a time and the old stuff was old news. It’s why they handed Bob back his rights.
They weren’t going to do anything with those old books. WTH? I read ONE Area 51 book and hunted through every secondhand book store in DFW to get the series and NY had no interest in at least trying to put those in e-book?
Those suckers sold millions of copies when they were released. The stories were still awesome. They weren’t like the spinach I forgot in my vegetable crisper that grew e-coli and that would KILL you if you ingested after they were no longer available in print.
Anyway, NY didn’t want to republish them but, to Amazon? Ka-CHING! Why sell one Bob book when you can sell 50?
Back to brick-and-mortar.
Remember I said humans go through cycles. I think in the 90s we grew enamored with BIG. We loved the mega-store. Bigger was better until, frankly, it just got ridiculous. Do we really need to be able to buy a tractor at the same place we order our kid’s birthday cake?
Bookstores did the same thing. But stocking all these books (the same books) was really wasteful and this led to a major market contraction.
Okay the market snapped with more force than Kim Kardashian’s Spanx.
We snapped back the other direction. I love shopping on-line. OMG, I need a 12 Step group for my book-buying habit. But, frankly, I miss browsing a bookstore. We need bookstores!
Here Comes Amazon ;)
Because Amazon is smart. Amazon looks at where its competitors went wrong and it improves. That is the beating heart of true capitalism. Evolution. Amazon has every major component to make this work. I predicted they would do this back in 2012. Seriously, here is one of the posts.
And it was funny, because recently I was talking to my husband and wondering what was up. Amazon makes killer business decisions and deep down my gut told me I was right about them eventually opening a brick-and-mortar. I couldn’t be wrong about that. Everything about it made sense.
Then, *ANGELS SING* I saw THIS! Amazon opened its first REAL BOOKSTORE in Seattle YESTERDAY.
Amazon Has Algorithms
If they open more stores than the Seattle location, there is NO NEED to make a big store. The only reason for the megastore was because it was a scattergun effect. Stock enough titles and hope. Also stock BIG names and those probably would sell. If you had some weird outlier? An indie or self-pub that went viral? A new author who didn’t get a big enough print run? You missed it.
But Amazon knows who is selling. It has the data. It also knows not all areas have the same tastes in books. When the movie American Sniper came out, I guarantee you more copies sold in Texas. Probably more here in my town since I am right down the road from where Chris Kyle lived.
Also, Millennials love retro. Heck, most of us like retro. Retro is huge! Um, Star Wars? Sometimes an old book for reasons unknown could pop on the radar. Old Conan the Barbarian books or maybe early Ann Rice titles that suddenly lots of readers would love to have in PAPER.
What if you could strategically stock every store? Wait! Now, you can.
Amazon is Loyal to the Customer
They don’t care if we are indie, self-pub, traditional. Heck, Amazon doesn’t care if we can even write (a topic for another blog). But, if we publish a book of nothing but commas?
And people DIG THAT? Readers WANT that? Amazon will print copies of the book of nothing but commas and have plenty of them in stock to keep customers happy.
Amazon Gives Authors Advantage
In the old days, premium placement at a bookstore (or any placement for that matter) was negotiated beforehand by an agent. Now? If Amazon expands this brick-and-morter biz? They don’t care about politics. They care about profit.
We finally have a business model that is based off of merit. It rewards books that sell. Period.
Amazon IS Skynet
Amazon is omnifreakingpresent. They are everywhere and in everything and Hollywood is next on their radar. And yeah sure sure maybe their time will come if they rest on their laurels and get stupid, but for now? They are pretty hot stuff because they do smart stuff. And I hear we don’t have to take the mark of the Beast if we sign up for Amazon Prime :D
They are bringing back a user-friendly bookstore. Small, efficient, and intimate like the B. Daltons of our youth, but customized to our tastes. We can buy paper books AND load up the Kindle. Also, I guarantee you there will eventually be kiosks in there to give us what we can’t find on shelves.
Can find it? Heck, they will ship it to us for FREE with a Prime Membership.
In my mind, this is great news for authors. I never really worried. I always knew there would be a place for the bookstore. I figured Amazon was doing exactly what it was doing (gaining a stockpile of talented authors who sold a crap-ton of titles, signing up most of the global population to Amazon Prime, gathering data and perfecting algorithms). The ridiculously large superstores? Not so much. That was just dumb business in my POV.
Yes, people love paper books. We love e-books. But the digital age has been a fascinating era of exploration. This new evolution of creating an actual bookstore is a boon for readers. They now have a browsing space where they can discover new books and physically touch them.
It also gives us writers a new goal to shoot for, because, frankly, making it onto the Amazon landing page was not in my “little girl” dreams when I envisioned my life as a successful writer.
Book signings are SUPER awkward when you break into people’s homes and it is really hard to personalize your signature when the cops are hauling you away in handcuffs.
What are your thoughts? Are you excited about the reinvention of the bookstore? Do you miss being able to walk through a small bookstore in your local mall?
I LOVE hearing from you!
To prove it and show my love, for the month of NOVEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.
I will announce OCTOBER’S WINNER later. Hubby STILL has flu and I need more time to figure out who won…because I have not slept in a freaking WEEK. Sorry. I love you.
For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook.
Want to know the secret to success? Quitting. Yes, you heard me correctly. And, if you’re a creative professional, it is in your interest to learn to get really good at quitting. Maybe you’ve felt like a loser or a failure, that your dream to make a living with your art was a fool’s errand.
Maybe, if you are anything like me, just maybe you had friends and family and people around you telling you that you were a dreamer, that you needed to get your head out of the clouds and to let go of your “magic beans” and learn to be something practical that made a good paycheck and came with dental benefits. Maybe, in an effort to counteract all this negativity, you found yourself wandering the inspiration books in Half Price Bookstore (namely because you were too broke to buy books full-price). And maybe, just maybe, you clung to the little dog-eared quote books full of really bad advice.
Yes. Bad advice like:
Pain is temporary. Quitting lasts forever. ~Lance Armstrong
You can never quit. Quitters never win and winners never quit. ~Ted Turner
You know what you call the writer who never gives up? Published. ~J.A. Konrath
Okay, well I won’t say this is exactly BAD advice, rather it is incomplete advice. Yet, this incomplete advice can get us into a lot of trouble.
Winners Quit All the Time
I posit this thought; if we ever hope to achieve anything remarkable, we must learn to quit. In fact, I’ll take this another step. I venture to say that most aspiring writers will not succeed simply because they aren’t skilled at quitting.
One problem many artists have is we lack discernment. It’s easy to get trapped in all-or-nothing thinking. If we defy family in pursuit of our art and something stops working properly, out of pride often we will persist even when the very thing we are attempting is the largest reason we will fail.
We keep reworking that first novel over and over. We keep querying the first novel and won’t move on until we get an agent. We keep writing in the same genre even though it might not be the best fit for our voice. We keep marketing the first self-published book and don’t move forward and keep writing more books and better books.
Learning to Quit is the Surest Insurance Against Failure
In fact, in my book Are You There, Blog? It’s Me, Writer I even say, “Persistence looks a lot like stupid.” The act of never giving up is noble, but never giving up on the wrong things is a formula to fail. We have to learn to detect the difference between quitting a tactic and quitting a dream.
If I am trying to climb Mt. Everest, but I am repeatedly failing at climbing the one side, which is a sheer rock face with no way to get a footing, then it is suicide to keep trying the same thing. If, however, I regroup, hike back to the bottom and take another way up the mountain, I am a quitter…but I am NOT a failure. In fact, to win I must quit.
Learn to Quit from the Best
Most of us suck at knowing how and when to quit. This is one of the reasons it is a good idea to surround ourselves with successful people, because successful people are expert quitters. When I started out, I had all the wrong mentors. I had friends who quit writing when it was boring or who quit querying after a handful of rejections. They quit attending critique because they got their feelings hurt when people didn’t rave their book was the best thing since kitten calendars.
All this wrong kind of quitting is easy to fall into. Excuses are free, but they cost us everything.
My Life Changed When I Changed the Quitters in My Company
It all started with the DFW Writer’s Workshop. I attended and met people living the life I wanted to have…the life of a professional writer. They were the same as me, and yet very different. When I went to DFW’s conference–which I HIGHLY recommend so sign up NOW for the May conference–I found myself being pushed to yet a higher level.
I met and
stalked Candy Havens. Candy is an excellent quitter. She wrote her first bad book and didn’t spend the next six years trying to resurrect it. She sought training and experts and moved forward. She quit outside hobbies and friends that took away from her goal of becoming a professional author.
The next great quitter I met? Oooh, this guy was a real turning point in my life. In fact, I regularly give thanks I met this person because his kind of quitting took me to a whole new level in my career. NYTBSA Bob Mayer. Bob is the best quitter I’ve ever met.
Bob taught me the importance of setting goals, because goals help us know when and what to quit. Bob showed me that it was okay to quit. It was okay to walk away from things that weren’t working and try something new. He walked away from the author life he’d always known, the safe route, and he quit. He decided to start a publishing company. It was the bravest kind of quitting I’ve ever seen. I know it was hard for him, and I am so thrilled to see him reaping the rewards for his hard work and bravery.
New York publishing should pay attention. If something isn’t working QUIT. Move on! If we have to defend and justify what we are doing there’s something wrong.
Everything is Our Enemy
It’s hard to know when to quit. I’m a loyal person. I’m loyal to a fault and I struggle every day with this lesson. But I’ve recently come to a conclusion. People who reach their dreams don’t get there by doing EVERYTHING. Everything is dead weight. Everything will keep us from focusing. Everything gets us distracted. Everything is the enemy.
As you guys know, recently I had to let go of my critique group. It just wasn’t working. It wasn’t that I didn’t love every person in there, but with gas prices at $5 a gallon (and nothing in Texas is close) the attendance just was never great. Then, there were all the other dreams I wanted to achieve, so I had to let go. No bad feelings.
I love teaching blogging classes, but I had to let go of doing it the way I was doing it. It was too cumbersome and it was affecting how well I could teach. The tactic was endangering the outcome.
I had to realize that to win I had to quit. Sometimes our goals are correct, just how we are trying to get there is flawed. There is nothing wrong with having a goal of going to Florida from Texas. I can start out on a pogo stick, but no one would blame me for trading it for a car.
Sometimes we need to let go of inefficiencies, and if we don’t let go, then failure is just a matter of time.
Artists Actually Need More Quitting
Quit your day job. Today. This moment. Now, by quitting, I don’t mean you should throw your laptop in a waste can and take a bat to that copy machine that’s eaten every presentation you’ve tried to photocopy since the day you were hired….though that might be fun.
No, I mean mentally QUIT, then hire yourself to the dream. Screw aspiring. Aspiring is for pansies. It takes guts to be a writer. It takes guts to be any kind of creative professional. Hire yourself to the job you dream about. TODAY.
When I was at the North Texas RWA Conference I heard the best term EVER. No aspiring writers, only pre-published writers. If you want to be a professional author, you must quit to win. The day job is no longer the ends, but rather the means. The day job is just venture capital funding the successful art-making business…YOU.
You are a pre-published author…who happens to also be a stay-at-home-mom, a computer programmer, a salesperson, a whatever.
Learn to Quit Being Everything
Again, Everything is the enemy. Friends and family will want you to keep being the maid and the taxi and the babysitter and the buddy who can spend all day shoe-shopping. Many of us will try to keep being Everything to everyone and we’ll just try to “fit in” writing, but that is the lie that will kill the dream. We can’t be Everything!
We must learn when to quit and to be firm in quitting. Others have the right to be disappointed, but they’ll get over it. And, if they really love us they will get over it quickly and be happy for our resolve to reach our dreams. If they don’t? They’re dead weight and it’s better to cull them out of our life sooner than later.
Yes, this is hard stuff. Reaching our dreams is simple, but it will never be easy ;).
Next week we’ll explore some more ways to know how and when to quit. In the meantime, I do recommend Bob Mayer’s Write It Forward. This is an excellent book to teach how to set goals and make a plan for success. I also recommend Seth Godin’s The Dip–The Little Book That Teaches When to Quit and When to Stick. I do have to say that I loved Seth Godin’s book, but I was a tad annoyed to spend $11 on a 50 page book. It is a wonderful book with loads of great advice, but I suggest getting a used copy. I felt a bit gouged.
So what are some of your quitting stories? Did it work? Were you better off? Tell us your quit to win story! Do you need help sticking to your guns? Hey, your family doesn’t get you, but we do! Do you have a problem and you don’t know if you should stick or quit? Put it in the comments section and let us play armchair psychiatrist!
I LOVE hearing from you!
And to prove it and show my love, for the month of April, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner every week for a critique of your first five pages. At the end of April I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!
Last Week’s Winner of 5 Page Critique–Rachel Sullivan!!! Please send your 1250 word Word document to author kristen dot lamb at g mail dot com.
I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.
Yes, I solicit hugs. Sue me. This is LA Times best-selling author Stephen Jay Schwartz and me at the Romantic Times Convention in Los Angeles 2011.
On Wednesday’s blog, Why Traditional Marketing Doesn’t Sell Books, there was some really cool discussion about self-publishing–why it was horrible, would bring the doom and destruction the Mayans foretold, or even why it was the greatest invention since Pop Rocks. Today I am going to be a tad controversial and share my thoughts and opinions about the developments in our industry and why I, personally, want to hug the self-published author.
Originally, I loathed self-publishing and was even highly suspicious of indie publishing. I had all the same fears as many other people.
Great Scott! We already have a hard time getting people to read, and now we will flood the market with crappy books?
How will anyone find the good books?
It is going to mean nothing to say we are a published author when the market is filled with wanna-be-hack-poseurs!
I had pretty good reason for my feelings, since I hadn’t had the best experience with self-published authors. I had one writer in my critique group whose writing was so bad it should have been banned by the Geneva Convention. Not only did he “publish,” but then happily invited the entire group to his book signing at Barnes & Noble…after he’d tortured us with his
brain vomit novel for a year.
Not long after that, I had another doozy of an experience.
Hubby and I were waddling through a Barnes & Noble (All right. I was the one waddling. I was very pregnant at the time). On my way to get a cup of tea, I spotted an older man sitting as a card table with stacks of books. Now, being in my profession, I could spot a self-published author who’d somehow scored a book-signing a mile away, and knew better than to make eye contact. But then again, my husband is a far kinder person than me.
I am still really stoked that he hasn’t yet figured out that I married WAY better than he did.
Anyway, Hubby decides to be nice and go talk to the older gentleman who had at least eight different books for sale, even though we’d already had a discussion about talking to the self-pubbed authors. We had at least a half a dozen $30 poorly written books at home that no one was ever going to read. I hated reading crap, and hated being gouged for a fancy hard-cover edition of crap even more.
I groaned, eyeing the Starbucks that adjoined the store. But I let Hubby talk to the author as I politely thumbed through a “novel” that wouldn’t have survived one minute in my critique group. All was fine until I noticed he had a book about how to be a super successful published author.
Thumbing through, I saw page after page of advice that was more likely to get an aspiring writer tarred and feathered than published. Advice like “be distinctive with your query, like sending it in a pizza box or on scented paper.”
It got real ugly from there and I don’t think I am allowed in that Barnes & Noble anymore.
See, I tolerated that he wanted to publish and even mildly admired his gusto. But, when it came to making $25 a copy to give writers really bad, tragic advice? I was done.
I am very protective of baby writers….and we can probably just blame pregnancy hormones. I behave much better now. Hubby took me for clicker training at Petsmart.
So why did I take the time to share those stories with you?
Because they are Cousin Ray-Ray stories. Everyone has a horror story, but horror stories are not necessarily the norm and certainly are no reason to jump to conclusions. Also…
Just because something starts off ugly doesn’t mean it cannot transform.
For instance, it was possible to shop on the Internet back in the 90s. Now, you took your identity in your own hands doing it. We didn’t have good security measures and people, being naive, didn’t know what to look for when it came to plunking their personal information into a fill-box.
Now? Because people continued shopping on the Internet? Totally different experience. Why? Well, better filters from companies and a savvier customer who doesn’t just tell anyone her Social Security number.
Why Self Published Authors are Awesome
Oooh. I know some of you just cringed a little. Hear me out.
Five years ago I told anyone who would listen that publishing would go the way of the music industry. The traditional gatekeepers would lose their monoply and more power would flow to the artists. I predicted that the only thing that needed to happen for the walls to fall, was for an e-reader to become simple to use and affordable.
Ironically, I went to a writing conference in April of 2009. An agent on the panel declared that e-books were statistically insignificant and always would be. They would be the new audio book.
Yeah, I struck him off my query list. Clearly, he had no vision.
Then, three weeks later the first iPad released and proved my predictions correct. The e-book market exploded. Then came the Nook and y’all know they rest.
So why should we all hug a self-published author?
Because people who self-published, especially in the beginning, were what are called “early adopters.” Early adopters are those brave enough to buy the first VCRs, to be the first to buy stuff off a web site, the first to explore what it means to upload their manuscript as an e-book or print POD.
Think of it this way. If we hadn’t had people willing to look ridiculous clunking around in a steam-powered horseless carriage, we’d still be saddling up a horse to go to the store.
Monopolies Stifle Innovation
I am not picking on traditional publishing. But here’s the thing. When a company holds a monopoly on any industry, there is no impetus to change, become more efficient, or look for new ways to please a consumer. This is why entrepreneurs are good for all markets. They bring healthy competition that forces creativity, innovation and efficiency.
Monopolies are not fertile ground for the early adoption behavior that fuels the big industry changes.
Traditional publishers don’t generally have the luxury of being early adopters. Are they evil and thinking of ways to make writers lose hair? No. They have a lot of people depending on them, so they are less likely to take risks.
Yet, we need explorers and risk-takers to create the ripple that becomes the tidal wave of change. This is why we all need to thank a self-published author. They laid the ground for the “new norm.” They pressed and pushed until e-books and POD BECAME relevant and competitive and this made traditional publishing rethink its business approach.
Almost all writers of today and the future will consider e-books to be a huge part of their royalty portfolio.
How did this happen?
Self-published authors 1) couldn’t make it past the gatekeepers 2) didn’t want to mess with the gatekeepers. These two factors made them motivated, bold and willing to look dumb.
The deal is, there was an obstacle and self-published writers dared to find away around it or, if need be, through it.
My favorite saying?
Aut viam in veniam aut faciam.
I will find a way or make one. ~Hannibal
Self-Publishing Serves the Consumer
Make no mistake, I am well aware that there is a tidal wave of crap out there, but we will discuss this another time.
Many authors had good or even excellent writing…that simply could not get a traditional break.The reason for a barrier wasn’t always because the writing was bad. There are many reasons books get turned away.
Maybe the book didn’t fit cleanly into a genre and the agent couldn’t sell it. Maybe a sci-fi author now wanted to write a romance and the publisher wanted more sci-fi books. Maybe the publisher already had three werewolf books slated for the year. Here are books that would have been shelved, that now can get to readers who can then fall in love.
Self-Publishing and Indie Publishing Gave New Life to Dead Books
Maybe an author had a wonderful backlist that was now out of print and the publisher no longer wanted them. NYTBSA Bob Mayer is an excellent example. He had scads of titles that had hit the NYTBS list and even the USA Today List, but they were out of print and the publisher was done.
What about all the hours of hard work? Bob’s books were awesome, but now they’d been retired to some book nursing home when they still had a lot of life left. They could find new readers to love them, but if Bob had just given in, they would have faded away and been forgotten.
Bob, thankfully was a Green Beret and “give up” is not in his vocabulary. Not only did Bob not wave the white flag, he started he own publishing company, Who Dares Wins Publishing. You can check out his amazing books here.
Maybe a writer had an AWESOME book, but no one in traditional publishing could help. It happens. It happened with a book about how writers could use social media to build a platform, but traditional publishing was too slow to get the book to market before the content would be obsolete ;).
Thus the book was dead until indie press gave it life, and we now have the #1 best-selling We Are Not Alone–The Writer’s Guide to Social Media. Traditional marketing could not help me, but Bob’s company Who Dares Wins Publishing could. How many writers have benefitted from a book that might have just died in a slush pile?
Self-Publishing Brings New & Fresh Variety
There are times when it makes no sense to query traditional publishing. For instance, if a writer happens to write poetry, short stories or even screenplays. Traditional publishing will almost never publish those non-traditional works. Ah, but talk to Chuck Wendig if you would like to enjoy some of this unconventional literary fare.
Is it because people don’t want to read short stories or is it more because the publisher can’t sell enough poetry books (unless the poet is Jewel) to make it a good investment for them and the author?
The same thing happened in the music industry. People thought the world would end because any band could get their chance at the spotlight. Music-lovers would be overwhelmed with crap since they didn’t have Empire Records telling people what to like.
People bought more music than ever before. Since they were no longer forced to buy an entire LP, they were more inclined to listen to NEW kinds of music now that they could get songs for 99 cents (Thanks to Steve Jobs). The current generation has a very broad palette and dynamic tastes. How were they able to sort through all the choices, sift the treasures from the garbage? The same way people will sort the literary treasures from the garbage.
Good content. Positive word of mouth.
I think people are reading more and more and this is exploding in exponential proportions. Writers should be doing a big fat happy dance. With e-readers and smart phones, people read more than they ever have in human history. They are also far more likely to explore new genres, new authors, and sample new content.
But without the tenacity of the self-published (or indie) author, would we even have the e-reader? Would we have had it as soon? Would we have millions of people willing to read all kinds of genres? Or would we still be limited to paper books and griping that people don’t read anymore?
So back to the beginning of my story. Sure, those two self-published authors made me want to slam my head in a door. But now? In retrospect? Both of them invested hard work, money and time into exploring new ways to get their product to the consumer. They dared to be different.
The self-published author had nothing to lose, so he was more willing to test out, try and invest time and money into unconventional methods….methods that we now commonly enjoy.
I cannot tell you the joy I now have for reading now that I have a Nook. I have read more books and more genres than ever before. My husband downloads almost a book a week. Before e-books, he never read. My mom uses a Nook because she can make the font large enough to make reading enjoyable.
We enjoy these new luxuries because entrepreneurs dared to think outside the box and would not back down from getting their chance to shine. Some of them failed, but they failed why daring greatly…so I thank them. We all should thank them, no matter what kind of writer you aspire to be, traditional, indie or self-published.
So what do you think? Do you think of self-publishing a little differently? Do you think I am the devil’s handmaiden? Agree? Disagree? What are your thoughts?
I LOVE hearing from you guys!
And to prove it and show my love, for the month of December, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner every week for a critique of your first five pages. At the end of December I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!
I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . Both books are ON SALE for $4.99!!!! And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books!