We’ve been working through an Author Acrostic the past few posts. Why? Because a zillion craft books and workshops can’t do it. We can be the most talented writer the world has ever seen, yet go to our graves with no one ever knowing our names. How? This job is as much about our hearts and minds as it is our hands. This profession is largely mental. We’re athletes of the mind. We have to train our will along with our skill.
Today, we are on T.
T is for—Turn Over the Future. As professionals, it is key to cast our care and keep our responsibilities. Too many writers waste valuable time on crap they can’t control, all the while ignoring what they CAN. It’s an easy snare, which is why ALL of us have to remain vigilant. Even me. Maybe especially me.
Social Media Snare
This might sound bizarre coming from the Social Media Jedi for Writers, but social media does NOT SELL BOOKS. When I say, “social media” I mean, the book spam, the promos, the ads, the impersonal fluff we’d luuuuv to automate, outsource or measure with an algorithm. This stuff doesn’t work. I’ve said this approach would’t work since MySpace was around (and time has redeemed me).
This is why I created the WANA method. WANA methods have sold hundreds of thousands of books, have launched unknowns into the record books. But WANA methods can’t be automated or outsourced (Rise of the Machines—Human Authors in a Digital World). We have to turn over our future and trust that, if we plant love and grow relationships, then pair those relationships with a clear brand and excellent writing? Harvest will come.
This traditional marketing-advertising behavior is a dinosaur. It’s responsible for an abysmal .001% of reasons people decide to buy a book.
Recently, I heard mega-agent Donald Maass speak and he’s the one who gave the statistic above (not sure where he found it) but he said essentially what I’d blogged about only a couple weeks previously in my post Social Media, Book Signings & Why Neither Directly Impact Overall Sales.
Social media is the human connection, and is taking the place of the traditional book signing. Book signings don’t sell books. Never did. BUT, they were the only place readers could come and get to know and connect with the author in a meaningful way. Book signings were the way to cultivate the long-term fans.
Social media now is a way we can easily do the same thing from home and all it costs is TIME. We can use social media to rise above the din in an age where discoverability is becoming a nightmare. Social media is far more effective than books signings because geography, status, and money are no longer limitations.
What Can the Pre-Published Author Control?
Virtually the same things we published ones can. Hone our craft. Write the book. Finish the book. Query. We can’t control getting an agent beyond the query (or networking). Even when we land an agent that doesn’t guarantee that agent can sell our work. Even if our work is sold and published, it might tank, or take off. We can’t tell.
But, we can control writing more books and better books. In between, while taking a break? Build that platform.
The rest is trying to read chicken bones.
If we hope to be relevant in the Digital Age, then the question is not longer whether we will do social media, rather, how we will do it.
Look to those who are successful and who will remain successful. Look to Anne Rice. She’s on Facebook A LOT. Talking to her fans. Asking questions, sharing, discussing. Why? She’s an ICON! Exactly, and she is putting in the social sweat equity to remain that way. She understands the fans are EVERYTHING.
I was recently talking to Jonathan Maberry at a conference. This man practically lives on the NYTBS list. He turns out a novel every two and a half months and write columns, novellas, short stories and also is one of the lead writers for Marvel Comics. His novels have been optioned for Hollywood and his Rot & Ruin series is now being made into a television series.
He works an hour, then spends ten minutes on social media connecting.
Social media is something we can directly control. Sales? Forget it. I see so many authors running around like a wind-up toy. They check their algorithms and beat up stats on Amazon. They research another way to promote, send mailers, hunt for new and improved ways to do blog tours or hold contests. They futz with the price of their book more than Kim Kardashian posts selfies.
And the sales don’t budge.
Look to the Pros
Pros understand what they can control and focus there. They write. They finish. They ship. They study. They read. They know that cultivating an on-line community is key to relevance in The Digital Age. They also write more books instead of camping on top of ONE.
Pros know to start where you ARE.
Maberry didn’t always write full-time. He worked as a bouncer at a strip club and later as a bodyguard. He fit the writing in between crappy jobs because he knew a life getting beat up and stabbed was not his ideal career plan. James Rollins fit in writing after a long day working as a veterinarian. Tess Gerritsen began with a short story she wrote on maternity leave. Her next novels were penned while she was working as full-time doctor.
We will never have optimal working conditions. Accept that reality and this career will be far less frustrating. As I write this, I have a fever. I’m achy and miserable and would rather be in bed. But, I’m abysmally behind and I need work. While I am getting a cramp from kicking my own @$$, that isn’t very fruitful. I’ve dropped the ball, but I CAN pick it up and RUN.
It’s life :D .
I must remember to focus on what I can do NOW. In the present. What can I control? I can get my butt in my seat and do my job if I want to be like the legends I revere. Pros don’t worry and fret over how many Twitter followers they have or if the latest algorithm on Amazon is favorable to sales. They work. Hard. They work…smart ;) . They trust that incremental investments every day add up and that the future is uncertain. Cool thing is, we can do this too!
What are your thoughts?
I know when I am feeling like the world is crushing me, I am focusing too much on stuff that’s out of my hands. What about you? Do you drift into that territory? Do you often get overwhelmed and realize you’re spending too much time and worry on something you have no power to control? Does it feel better to know that it is okay to focus on the “little” things?
I LOVE hearing from you!
To prove it and show my love, for the month of MAY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).