Posts Tagged how to sell more books

The Girl on The Train & Two Critical Elements of ALL Great Stories

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There are two essential components all great writers possess and unfortunately these are highly unnatural abilities. Most of us have to hone and refine and strengthen these skills because they are so counter to human nature. First, most humans run from conflict. Great writers go straight for it. Secondly, most humans really don’t pay attention to or explore the motivations of others. Great writers master what makes other people tick.

Conflict

We humans are hardwired to avoid conflict and that makes sense. Wandering around in the brush gathering berries, fruits and small game left one exposed and vulnerable. For our ancient ancestors? Every day the goal of “not dying” was preeminent among the Things To Do. But the problem is this. Just because we now have high-rises, smart cars and Facebook, it doesn’t mean that our biology has caught up.

It’s why modern humans are struggling with so many neuroses and stress illnesses. We are wearing out our fight or flight mechanisms because the body cannot tell the difference between outrunning an angry bear or taking on a Facebook troll.

Rejection very literally meant death for thousands of years. We had to have the safety of a tribe to keep us fed and safe. Isolation was a death sentence.

So fast-forward to modern times and there is always this every-present voice to keep the peace. To not make waves. Problem is? Fiction is the wave-making business.

Understanding Other Humans

Image via Flickr Creative Commons, courtesy of DualD Flip Flop

Image via Flickr Creative Commons, courtesy of DualD Flip Flop

Most people operate from a perspective that is highly self-centered. I am not meaning this to be disparaging, but we do. If someone won’t talk to us or avoids us, we often assume that person is mad at us. This goes back to that fear of rejection thing. Another human avoiding us is less often about them and more about us.

What did I do? Did I say something wrong? Why doesn’t she like me?

It is a rare person who automatically thinks, “Wow, I bet that person is very shy.”

Whenever we encounter those who are naturally gifted authors, I believe it has less to do with the ability to write, to string words and lovely prose together. It is more that those folks naturally dive headfirst into conflict without hesitation. They also are acutely aware of the goals, conflicts and motivations of others.

The rest of us? We simply have to train these.

How Conflict is Birthed from Understanding Weakness

I do a lot of editing and very often it’s the work of new writers. As I read pages I often can see this is a person who likely made As in English (only college was not training us to write commercial fiction).

On the surface there is nothing wrong…except that everything is surface. Too often new writers are far too nice. They hesitate to exact authentic suffering and instead settle for a shill…the bad situation.

Bad situations don’t say anything about who we are. It highlights nothing about our failings as people, about our flaws. Anyone can be attacked by a band of blood-thirsty marauders, get caught in a hurricane, singed by a dragon or attacked in an alley. This is all external and says absolutely nothing about people, about who these characters are. Because it’s surface. The bad situation alone is not enough.

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I love this meme because this literally says it all. When we are new, however, we are very uncomfortable with bad decisions. Truly bad decisions. Often our first novels are more of a holodeck for us to play out how our world should have turned out, starring the person we always wanted to be. Dialogue often sounds like eavesdropping on a child playing alone.

I call this Literary Barbie Syndrome (or Literary G.I. Joe Syndrome for the guys😉 ).

Literally, nothing is happening. Oh characters might bitch at each other and come across as needing a Xanax or three. The girls might want to fall in love or go to the dance. The guys race off for another space battle Pew! Pew! But deep down? Nothing.

And much of this has to do with our fear of acknowledging weakness, because we worry it might be seen as our weakness. It is still a self-protection mechanism for what others might think of us should they read our book.

We must learn to separate from that. Writers create all kinds of characters who are NOT us and if others don’t get that? Meh. Let them wonder.

Great writers understand people other than themselves, then use the power of empathy to crawl into that world and crack it open to the light.

Case In Point

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Right now I am reading The Girl on the Train. Talk about conflict and human weakness!

The protagonist is a raging alcoholic. She is bitter and angry and self-destructive. She drinks until she blacks out and that creates problems…BIG problems. Then she lies to cover up her failures. She is conflicted—the person she is trying to be (sober) versus the person she ends up being despite her best efforts (drunk).

She has very sympathetic reasons for why she is that way and this is what terrifies the reader. Because the way it is written, we all take a breath and know that under the right circumstances, that could be us. Strip enough of us away, lay our world in ruins and we, too might be that drunk asleep on a park bench. Good fiction draws us in because it promises to show us what terrifies us.

Rachels’ flaws shine a light on the dark places of US, the places we fear to go, the places we fear we could go.

But this is also why we root for her. We want her to win. We want her to be sober because if there is hope for her, there is hope for us.

Rachel isn’t some caricature caught up in a bad event (a woman’s disappearance), she is a horribly flawed and broken character whose redemption is being offered through this bad event (core story problem). Thus every setback she encounters is inextricably tied to her path from perdition to salvation.

Yet, what if the author Paula Hawkins worried that people might believe she was a closet drunk if she wrote a character like Rachel? That the vomiting on the stairs and waking up in urine-soaked clothes was some fictionalized version of her real life? And maybe some people do wonder that but thing is? Ms. Hawkins clearly didn’t care.

She wrote for maximum conflict and created raw and riveting characters who are profoundly flawed, thus immensely vulnerable which makes for a story that will last generations.

I understand that not all fiction is gritty like Girl on a Train, but this works for other genres as well. Helen Fielding’s romantic comedy Bridget Jones’s Diary. Michael Connelly’s crime fiction The Lincoln Lawyer. Some other books that do this well? Big, Little Lies and What Alice Forgot by Liane Moriarty (women’s fiction). Rebecca Well’s The Divine Secrets of the Ya Ya Sisterhood.  All of these authors excel at conflict and exploring human weakness/strength and what motivates us all. To read their books is to look deeply inward and see ourselves and that is the heart of great fiction.

What are your thoughts? Do you have to go back and remind yourself to be harder on your characters? I certainly do. Do you struggle making them flawed? Do you worry that the flaws you put in your work might reflect on you? Hey, I’d be lying if I said that didn’t freak me out. What are some works of fiction that really drew you in and why? Do you now laugh at your First Holodeck Novel? Man, mine cracks me up. What was I thinking? Hey, we all start somewhere😀 .

I LOVE hearing from you!

To prove it and show my love, for the month of SEPTEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! Including How to Write the Dreaded Synopsis/Query Letter TONIGHT! I have also included new times to accommodate the UK and Australia/NZ folks! 

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

NEW CLASS!

FRIDAY October 14th Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS

You’ve written a novel and now are faced with the two most terrifying challenges all writers face. The query and the synopsis.

Query letters can be daunting. How do you sell yourself? Your work? How can you stand apart without including glitter in your letter?

***NOTE: DO NOT PUT GLITTER IN YOUR QUERY.

Good question. We will cover that and more!

But sometimes the query is not enough.

Most writers would rather cut their wrists with a spork than be forced to write the dreaded…synopsis. Yet, this is a valuable skills all writers should learn.

FRIDAY October 21st Your Story in a Sentence–Crafting Your Log-Line

Log-lines are crucial for understanding the most important detail, “WHAT is the story ABOUT?” If we can’t answer this question in a single sentence? Brain surgery with a spork will be easier than writing a synopsis. Pitching? Querying? A nightmare. Revisions will also take far longer and can be grossly ineffective.

As authors, we tend to think that EVERY detail is important or others won’t “get” our story. Not the case.

If we aren’t pitching an agent, the log-line is incredibly beneficial for staying on track with a novel or even diagnosing serious flaws within the story before we’ve written an 80,000 word disaster. Perhaps the protagonist has no goal or a weak goal. Maybe the antagonist needs to be stronger or the story problem clearer.

In this one-hour workshop, I will walk you through how to encapsulate even the most epic of tales into that dreadful “elevator pitch.” We will cover the components of a strong log-line and learn red flags telling us when we need to dig deeper. The last hour of class we will workshop log-lines.

The first ten signups will be used as examples that we will workshop in the second hour of class. So get your log-line fixed for FREE by signing up ASAP.

Those who miss being in the first ten will get a deeply discounted workshop rate if they would like their log-line showroom ready.

SATURDAY, October 22nd Blogging for Authors

Blogging is one of the most powerful forms of social media. Twitter could flitter and Facebook could fold but the blog will remain so long as we have an Internet. The blog has been going strong since the 90s and it’s one of the best ways to establish a brand and then harness the power of that brand to drive book sales.

The best part is, done properly, a blog plays to a writer’s strengths. Writers write.

The problem is too many writers don’t approach a blog properly and make all kinds of mistakes that eventually lead to blog abandonment. Many authors fail to understand that bloggers and author bloggers are two completely different creatures.

This class is going to cover:

  • How author blogs work. What’s the difference in a regular blog and an author blog?
  • What are the biggest mistakes/wastes of time?
  • How can you effectively harness the power of algorithms (no computer science degree required)
  • What do you blog about? What topics will engage readers and help create a following?
  • How can you harness your author voice using a blog?
  • How can a blog can help you write leaner, meaner, faster and cleaner?
  • How do you keep energized years into your blogging journey?
  • How can a blog help you sell more books?
  • How can you cultivate a fan base of people who love your genre.

Blogging doesn’t have to be hard. This class will help you simplify your blog and make it one of the most enjoyable aspects of your writing career.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

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65 Comments

3 Ways to Reignite Your Writing Career TODAY!

Image via Flickr Creative Commons, courtesy of Sally Jean

Image via Flickr Creative Commons, courtesy of Sally Jean

Man, I have missed you guys! Spawn flattened me with a stomach bug #kidsarecutebutevil. But, I am back so let’s get to work. All of us have days where we wonder if what we do even matters. Why did we have to become writers? Especially in these times?

Why couldn’t we have gotten into this gig when wealthy patrons financed our work? And we could seal our manuscript with a fancy wax seal like the kind we bought for ourselves at Barnes & Noble but are too shy to use on our water bill?

I know y’all bought one too, and for those who didn’t, is that a quill and ink set from the Renaissance festival I detect? Do I smell parchment?O_o

Ah the good old days…

I am an “Old Dog” of the digital publishing paradigm. I’ve been through all the fads. The FREE BOOK Rush of 2010, The Great .99 Book Deal of 2011, The Amazing Algorithmic Alchemy, The Magical Metrics and the Automation Invasion of 2012-2015 (there are still skirmishes along the front). Now I am enduring The Newsletter is Gold Rush.

Guess what? I’m still here.

I don’t say this really to brag as much as to make a point. Social media, done properly is not a short-term burst of gimmicky energy. There is no magic to it and it while it is simple, that doesn’t mean it’s easy. We not only have to manage the brand, we also produce the product.

Not a job for the faint of heart.

And with all the tweeting and blogging and slogging month after month and year after year, I know that it is SUPER easy for us writers to get overwhelmed. That’s why today, I’m here to offer some simple ways to inject fire back into your writing and your career.

*plays Eye of the Tiger loudly* *punches at the air*

#1—Appreciate that Writing & Social Media Branding Can Coexist

When I am on Twitter, I often get tweets like these:

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Guess what? I agree! The writing always, always comes first.

But why is there an almost automatic assumption we must choose?

Social media, done the way I teach in Rise of the Machines, takes maybe 10-15 minutes a day and feel free to take off weekends. I offer no get-rich-quick advice. My author platforms take time (and discipline) to build, but they are virtually indestructible. It isn’t about quantity, it is all quality and then being consistent.

If we assume that platform-building is this awful horrible time-intensive thing? Then we psych ourselves out of some truly fantastic benefits. Additionally, our own misconception how much time social media takes can be smothering our creative fires.

But that is a lie. Solid branding/platform-building isn’t about large chunks of time, rather it is small consistent effective action. I can assure you, it is very possible to write books and be on social media.

Just like we can bathe and brush our teeth. No need to choose😉 .

#2—RELAX Regarding Sales

AHHHHHHH!

AHHHHHHH!

For those who want to make a living as an author, appreciate we are in the entertainment business. Note that half that word is business. We are in the business of selling books. Yet how many of you are feeling snuffed out simply because you are terrified of sales?

Guess what?

You already ARE IN SALES.

Because writing a novel is nothing BUT sales. Every aspect from the cover to the title to the concept to every stinking page of writing (just in writing we call them “hooks”). Why do readers stop reading? Because we didn’t “sell” them on the idea of turning to the next one.

Great writers are able to sell the idea that is a better idea to stay up until 2 a.m. than getting to work on time😉 .

In fact, I think novelists make up the greatest salespeople in human history. Writers have sold us on equal rights, women’s rights, alien worlds, space travel, a thing called a T.A.R.D.I.S. and on and on.

Think about it. Writers have to sell readers on an idea. Why should we spend 10-15 hours reading that story? How are we supposed to believe that sparkling vampires are plausible? Or in this place called Middle Earth?

Writers need to sell readers on characters. Why should we like her? Root for her? Why should we fear/hate him and want him to lose?

Additionally, every single traditionally published author has had to first sell themselves and a manuscript to an agent. Once published, these same authors most often are then required to then sell the next story and the next to an editor or agent via a synopsis of whatever else they have to offer (which is why I have a CLASS on how to do that this Friday).

So let’s just get this notion out of our head that all “sales” is the same and involves vitamins or vacuums. Y’all already rock sales if you write good stories, so ditch the phobia already.

#3—Reframe Perception of Social Media

Original image via Flikr Creative Commons courtesy of GUV'NOR.

Original image via Flikr Creative Commons courtesy of GUV’NOR.

Part of embracing the new type of work we must do as digital age writers comes with redefining how we see our work (which now includes a degree of social media). Feel free to get on Facebook and trudge through it like some chore, but with that kind of an attitude? I recommend just staying off altogether. We (readers) can sense a poor attitude through the screen.

It is one of the reasons automation is such a turn-off. It shouts, “I want your time and money but I am too busy to talk to you!” And, to be blunt, it’s the equivalent of junk mail.

Junk mail has a 2% return on investment, so if we want better results than a telemarketer, we need to relax about getting engaged.

If you are struggling with enjoying social media, maybe this will help.

I was once on a panel at Thrillerfest in NYC and we were asked, “What is the most important thing to do to be successful of social media?” The edgy blogger next to me snagged the mic and declared, “You must be interesting.”

I disagreed.

My POV? It is far better to be interested than interesting.

Why do readers love our stories? Because if we have done our job well, on some level the story we write is also the reader’s story. It is about them. Same with social media.

We are not organ-grinding monkeys dancing for loose change and, in fact, the non-stop-entertainment-approach will wear everyone out in a hurry. Never underestimate the power of simply liking or commenting on the posts of others. Or asking an opinion or a thought. Humans are dying to feel heard, so do what introverts do best and simply listen.

What are your thoughts? Do you psych yourself out when it comes to branding and social media? Do you think you need to do everything? Do you see how social media can allow you to take simple steps to fire up your future? What are some ways you add some mojo back into your routine?

I LOVE hearing from you!

To prove it and show my love, for the month of SEPTEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! Including How to Write the Dreaded Synopsis/Query Letter THIS FRIDAY! I have also included new times to accommodate the UK and Australia/NZ folks! 

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

NEW CLASS!

Friday! Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS

You’ve written a novel and now are faced with the two most terrifying challenges all writers face. The query and the synopsis.

Query letters can be daunting. How do you sell yourself? Your work? How can you stand apart without including glitter in your letter?

***NOTE: DO NOT PUT GLITTER IN YOUR QUERY.

Good question. We will cover that and more!

But sometimes the query is not enough.

Most writers would rather cut their wrists with a spork than be forced to write the dreaded…synopsis. Yet, this is a valuable skills all writers should learn.

WEDNESDAY October 5th Your Story in a Sentence–Crafting Your Log-Line

Log-lines are crucial for understanding the most important detail, “WHAT is the story ABOUT?” If we can’t answer this question in a single sentence? Brain surgery with a spork will be easier than writing a synopsis. Pitching? Querying? A nightmare. Revisions will also take far longer and can be grossly ineffective.

As authors, we tend to think that EVERY detail is important or others won’t “get” our story. Not the case.

If we aren’t pitching an agent, the log-line is incredibly beneficial for staying on track with a novel or even diagnosing serious flaws within the story before we’ve written an 80,000 word disaster. Perhaps the protagonist has no goal or a weak goal. Maybe the antagonist needs to be stronger or the story problem clearer.

In this one-hour workshop, I will walk you through how to encapsulate even the most epic of tales into that dreadful “elevator pitch.” We will cover the components of a strong log-line and learn red flags telling us when we need to dig deeper. The last hour of class we will workshop log-lines.

The first ten signups will be used as examples that we will workshop in the second hour of class. So get your log-line fixed for FREE by signing up ASAP.

Those who miss being in the first ten will get a deeply discounted workshop rate if they would like their log-line showroom ready.

SATURDAY, October 8th Blogging for Authors

Blogging is one of the most powerful forms of social media. Twitter could flitter and Facebook could fold but the blog will remain so long as we have an Internet. The blog has been going strong since the 90s and it’s one of the best ways to establish a brand and then harness the power of that brand to drive book sales.

The best part is, done properly, a blog plays to a writer’s strengths. Writers write.

The problem is too many writers don’t approach a blog properly and make all kinds of mistakes that eventually lead to blog abandonment. Many authors fail to understand that bloggers and author bloggers are two completely different creatures.

This class is going to cover:

  • How author blogs work. What’s the difference in a regular blog and an author blog?
  • What are the biggest mistakes/wastes of time?
  • How can you effectively harness the power of algorithms (no computer science degree required)
  • What do you blog about? What topics will engage readers and help create a following?
  • How can you harness your author voice using a blog?
  • How can a blog can help you write leaner, meaner, faster and cleaner?
  • How do you keep energized years into your blogging journey?
  • How can a blog help you sell more books?
  • How can you cultivate a fan base of people who love your genre.

Blogging doesn’t have to be hard. This class will help you simplify your blog and make it one of the most enjoyable aspects of your writing career.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

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30 Comments

Mastering Conflict—Hook Readers & Never Let Them Go

Image via Flickr Creative Commons courtesy of Sharon Mollerus

Image via Flickr Creative Commons courtesy of Sharon Mollerus

Last time we talked about how, if we want to sell more books, we need to give readers what they want—an excellent story. Very often writers believe they need to be clever and deep and super different and while all of that is excellent, it must all be built around delivering a terrific story…not simply being clever for the sake of being clever.

This said, we must always remember the beating heart of every story. Conflict. No heart? The story flatlines.

Conflict is not simply a bad situation.

I often get pages where it is almost like, “And this bad thing happens then the next bad thing oh and another bad thing.” It makes me feel like I’m trapped in a bad action movie.

Oh there’s a fight scene, then a car chase, then another car chase and then another fight and OH! An explosion.

Zzzzzzzzzzzzzzzzzzzzzz.

If you have ever been to any family event, you have all you need for writing great fiction. Lots of personalities, baggage, history, and agendas all piled into one spot and BOOM!

Conflict.

Conflict is what hooks readers and keeps them turning pages. Every single scene needs conflict. Every page should have conflict. One of my personal mottos, is:

Bookmarks=DEATH

We should strive to never ever leave a logical spot to slip in a bookmark. No, we want to torture our readers and keep them up all night and sleep-deprived. We do this with conflict.

Humans don’t like unresolved problems. It is in our nature to want everything sorted out before we can relax. How do we keep readers up all night? Never let everything get completely sorted out.

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Conflict obviously will happen internally and externally. The internal conflict gets center stage in the sequel and external conflict steps up during scenes.

Scenes are defined by action (an outside tangible goal).

The protagonist wants X but then…

Sequels are the spaces between scenes where there is a bit of a breather and the character is internalizing what happened and making a plan of what to do next.

By eventually spacing out the sequels and then removing them altogether is how we as writers can control the pace and ratchet the tension as we careen into the third act. For more on scenes and sequels refer to Anatomy of a Best-Selling Story Part One.

But whether it is a scene or a sequel it must have conflict.

Situation

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Obviously the outside situation might generate conflict (and frankly should).

Example:

Fifi simply must get the deposit into the bank before end of day, but then she ends up trapped in a traffic snarl and gets there right as the motor bank closes.

Question: Are you making it too easy for your character to get from point A to point B? Can you dangle what she wants just beyond reach? Can you insert more misdirection/setbacks?

Personality

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Sure the situation can generate conflict, but our protagonist does not exist in a vacuum. His or her decisions will happen around other people and thus be influenced by them.

Example:

Fifi is a very plain, no-nonsense gal who is Type A and if she isn’t fifteen minutes early, in her mind she is already fifteen minutes late. Unfortunately she opened her cupcake bakery with her little sister who always looks like she fell out of a fashion magazine, who would never dream of going out not looking like a model and who, as a consequence is pathologically late.

Fifi loathes being late.

So not only did Fifi have to get to the bank, she was forced to take her sister because she needed something to be notarized with sister’s signature for the business. Sister was just going to “take a minute to freshen up.” Of course had Fifi’s sister just gotten in the damn car, they would have missed the fender bender that caused the traffic snarl and would have made it to the bank on time.

Question: Who have you cast with your protagonist? Are they too similar? Do they get on too well? Opposites often attract, so who could you cast against your protagonist to make life all that much messier?

Baggage/History

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Clearly you all have baggage (and I don’t mean carry-on only) or you wouldn’t be writers. Great characters have loads and loads of baggage and often that baggage appears during conflict.

Remember that sane and well adjusted people make for lousy fiction unless we cast one of those types and that becomes the source of conflict. But if both people disagree in healthy ways? Snoozefest.

Example:

Fifi: When you choose to do your makeup and hair when you are aware we need to be somewhere, it frustrates me. Your chronic tardiness makes me feel as if you don’t value me or my feelings.

Sister: Well I feel that when you insist on looking like a hopeless frump all the time that you don’t value me. Lord, I have to be seen with you and we could be seeing potential customers for God’s sakes. And for the record, I feel like throat-punching you when you use your therapy speak on me. Is this garbage what you pay all that money for?

Pretty clearly we see there is a lot of baggage here.

Question: In your scenes can you ramp up the tension with barbed mentions of any chronic behaviors? Unhealed psychic wounds? Most people don’t completely operate in the present, the past likes to bum a ride. Are your characters both dealing with disagreements like healthy well-adjusted people? If they are? Stop it!

Worldview

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Remember that there are all kinds of sources for conflict all around us that are natural and organic and don’t seem forced. Age can be a factor. A parent won’t see the world the same way as a child and won’t have the same priorities.

When I am trying to get out the door, my main priority is not whether or not I have packed enough Hot Wheels. For Spawn? That is critical and trust me it creates conflict.

I am a Type A control freak and I loathe being late with the power of a thousand suns. Yet my husband, when we are going somewhere? He has three speeds. Slow, slower, and DEAR FREAKING GOD ARE YOU EVEN ALIVE?

Granted he is good for me. He makes me slow down, pay attention to detail, maybe even *shudders* enjoy the ride…but in the meantime, he’s maddening.

Screen Shot 2016-08-31 at 6.39.55 AM

Yet there is some unspoken law that writers must marry engineers. Seriously, it is freaky.

Opposites attract and yet they also drive each other bonkers.

Question: Can you look at your cast then, using their worldview (age, personality, occupation) use that to create tension?

If you want a REALLY GOOD LAUGH???? Check out this quick video that perfectly illustrates differing world views.

I hope all of this has helped. Remember that yes, we must have a core antagonist who generates the singular story problem in need of resolution, but along the way we will need all kinds of micro-tensions and micro-aggressions to add depth to our story and keep readers riveted.

What are your thoughts? Are you a writer married to an engineer personality? Do you see all kinds of tensions flying about that you now can add to spice up your story? Are you leaving a lot of tension on the table?

If you want to become a master at plotting and tension, check out my Bullies & Baddies class below.

I LOVE hearing from you!

To prove it and show my love, for the month of AUGUST, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! Including How to Write the Dreaded Synopsis/Query Letter! 

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

NEW CLASS!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS

You’ve written a novel and now are faced with the two most terrifying challenges all writers face. The query and the synopsis.

Query letters can be daunting. How do you sell yourself? Your work? How can you stand apart without including glitter in your letter?

***NOTE: DO NOT PUT GLITTER IN YOUR QUERY.

Good question. We will cover that and more!

But sometimes the query is not enough.

Most writers would rather cut their wrists with a spork than be forced to write the dreaded…synopsis. Yet, this is a valuable skills all writers should learn.

Sign up early for $10 OFF!!!

Bullies & Baddies—Understanding the Antagonist September 2nd–September 2nd

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Bullies & Baddies—Understanding the Antagonist Gold

This is a personal workshop to make sure you have a clear story problem. And, if you don’t? I’ll help you create one and tell the story you want to tell. This is done by phone/virtual classroom and by appointment. Expect to block off at least a couple hours.

Your Story in a Sentence—Crafting Your Log-Line

September 7th

Log-lines are crucial for understanding the most important detail, “WHAT is the story ABOUT?” If we can’t answer this question in a single sentence? Brain surgery with a spork will be easier than writing a synopsis. Pitching? Querying? A nightmare. Revisions will also take far longer and can be grossly ineffective.

As authors, we tend to think that EVERY detail is important or others won’t “get” our story. Not the case.

If we aren’t pitching an agent, the log-line is incredibly beneficial for staying on track with a novel or even diagnosing serious flaws within the story before we’ve written an 80,000 word disaster. Perhaps the protagonist has no goal or a weak goal. Maybe the antagonist needs to be stronger or the story problem clearer.

In this one-hour workshop, I will walk you through how to encapsulate even the most epic of tales into that dreadful “elevator pitch.” We will cover the components of a strong log-line and learn red flags telling us when we need to dig deeper. The last hour of class we will workshop log-lines.

The first ten signups will be used as examples that we will workshop in the second hour of class. So get your log-line fixed for FREE by signing up ASAP.

Blogging for Authors

September 16th

Blogging is one of the most powerful forms of social media. Twitter could flitter and Facebook could fold but the blog will remain so long as we have an Internet. The blog has been going strong since the 90s and it’s one of the best ways to establish a brand and then harness the power of that brand to drive book sales.

The best part is, done properly, a blog plays to a writer’s strengths. Writers write.

The problem is too many writers don’t approach a blog properly and make all kinds of mistakes that eventually lead to blog abandonment. Many authors fail to understand that bloggers and author bloggers are two completely different creatures.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

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35 Comments

Want to Sell More Books? Give Consumers What They WANT

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Consumers and business models have all changed drastically in the past ten years. This demands that we as authors change as well. There were many elements we never had to think about twenty years ago. It was an agent/editor’s job to think about the consumer climate and whether or not our book would be something readers would want to buy.

There have always been writers too clever for their own good, but in the old model, likely they met with enough rejection to 1) give up 2) rewrite or 3) try again. These days? The onus is on us to give readers what they want.

We have to remember whether it is the book or the blog or even social media, that WE are not important. It is all about the reader and what he/she wants to consume.

A Tale of Two Parsnips

I remember being in NYC for Thrillerfest. It was our final day in the city and we were celebrating a member of our group’s birthday. Since I have a bazillion food allergies, we made plans to eat at a ritzy Asian-Australian “fusion” restaurant and the woman on the phone assured me they could accommodate.

This was a super fancy restaurant and the chef had even once won Iron Chef, so I didn’t eat that day, preparing for my first experience with fine NYC dining.

We get to the ordering and…*screeching brakes*

The chef refused to modify any of the dishes.

He claimed that removing the mashed potatoes (which contained dairy) “ruined the aesthetics of the dish.”

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I wish I were joking.

The waitress kept continually offering me the parsnip soup. I was ravenous and, finally, after fifteen times being offered soup I didn’t want? I lost my temper, scared the waitress and someone somehow convinced the kitchen to create an aesthetically unbalanced plate before I came back there and made an aesthetically unbalanced chef.

Texans. Can dress them up. Can’t take them anywhere.

But this story illustrates my point. We shouldn’t keep trying to serve others something they don’t want to consume.

***Side note: The next year when I returned to NYC? That restaurant was out of business.

Give Customers What They Want to Consume

But I carefully craft all my automated, preprogrammed tweets.

Great, you dressed it up, but it is STILL SPAM.

Image via Flickr Creative Commons courtesy of Neil Motteram

Image via Flickr Creative Commons courtesy of Neil Motteram

If I don’t want to talk to a robot? Why would other people? If I hate spam? Why serve it? If I loathe being force-added to groups and newsletters and it ticks me off? Might not be a good plan to do to others.

When I wrote my social media book, it was because all the books out there were highly technical, boring and made me want to throw myself in traffic. I knew I couldn’t be alone. Why not write a book that was useful and fun? Repackage a boring topic into something people enjoyed?

***That’s thinking like an entrepreneur, btw😉.

Same with fiction. I didn’t like being forced to read The Great Gatsby (three times too many), so why write books similar to so many of the classics most of us only read because we had to? Guess what? Entertainers are “real” writers, too.

And inevitably I get an intellectual who wants to argue and it’s fine. If we want to write a modern version of Moby Dick, no one will stop us. If we want to write perspicacious prose only a handful of intelligentcia “get”? Write away!

Just don’t complain about sales numbers.

Readers, by and large, don’t want us to show off how clever we are. They want a good story.

Give Readers What They Want In a WAY They Want

We writers can be a hopelessly romantic lot. I get it. We love bookstores and the feel of paper. We don’t mind toting around a hardback so thick we could brain mugger with it. But WE are not everyone. Humans are busy and distracted and they dig e-books and audio and that is a GOOD thing.

I still have no idea why writers are even taking sides on this issue. If my readers want my stories acted out in interpretive dance? They prefer jazz hands over paper? And that could be profitable enough to finance me continuing to write?

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Presentation Matters

Every Christmas, Spawn opens his new toys then we spend the next hour with scissors and kitchen knives trying to break past all the anti-theft crap.

This is how info-dump, fish heads, needless prologues and extraneous flashbacks feel to readers. We have to get past so much stuff to get to what we want, that we move on to novels that don’t make us work so hard to get to the STORY.

One of the reasons I emphasize understanding the craft of writing is that novel/story structure is mythic. There is actually evidence that narrative structure is hardwired into the human brain. Yes, we can break rules and deviate, but we do this too much? We confuse the reader. It’s like serving them a blue steak. Blue steak is certainly clever. And, it could taste great.

But our minds won’t let us eat and enjoy something so very wrong.

But look how CLEVER it is! Really, it's YUMMY.

But look how CLEVER it is! Really, it’s YUMMY.

Keep Writing

Good books are good books, but I’ll be blunt. There are outside factors we can never anticipate.

I actually have a theory that this is part of why 50 Shades of Grey took off when it did. It was racy, mindless junk food that put readers in a world where someone else told them what to do (allowing them to escape from a real world where they have NO idea what to do). Whether the book was good, bad, or terrible made little difference. It clearly filled a need and a market emerged.

E.L. James gave consumers what they wanted.

This is why writing more books is critical. Maybe Book One isn’t selling well today, but in a digital world where shelf space is infinite? Might do better next year. We get better the more we cook write, and odds are, if we do it enough, we’ll discover our readers and they’ll discover us.

Have you ever had someone try to keep giving you something you DIDN’T WANT? A book? Food at a restaurant, bad mojo at a clothing store? Two words. Skinny jeans. Any sociological theories about the success of 50 Shades? Come on! Let’s play armchair psychiatrist! I am not a doctor, but play one on the Internet😀.

I LOVE hearing from you!

To prove it and show my love, for the month of AUGUST, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! Including How to Write the Dreaded Synopsis/Query Letter! 

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

NEW CLASS!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS

You’ve written a novel and now are faced with the two most terrifying challenges all writers face. The query and the synopsis.

Query letters can be daunting. How do you sell yourself? Your work? How can you stand apart without including glitter in your letter?

***NOTE: DO NOT PUT GLITTER IN YOUR QUERY.

Good question. We will cover that and more!

But sometimes the query is not enough.

Most writers would rather cut their wrists with a spork than be forced to write the dreaded…synopsis. Yet, this is a valuable skills all writers should learn.

Sign up early for $10 OFF!!!

Bullies & Baddies—Understanding the Antagonist September 2nd–September 2nd

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Bullies & Baddies—Understanding the Antagonist Gold

This is a personal workshop to make sure you have a clear story problem. And, if you don’t? I’ll help you create one and tell the story you want to tell. This is done by phone/virtual classroom and by appointment. Expect to block off at least a couple hours.

Your Story in a Sentence—Crafting Your Log-Line

September 7th

Log-lines are crucial for understanding the most important detail, “WHAT is the story ABOUT?” If we can’t answer this question in a single sentence? Brain surgery with a spork will be easier than writing a synopsis. Pitching? Querying? A nightmare. Revisions will also take far longer and can be grossly ineffective.

As authors, we tend to think that EVERY detail is important or others won’t “get” our story. Not the case.

If we aren’t pitching an agent, the log-line is incredibly beneficial for staying on track with a novel or even diagnosing serious flaws within the story before we’ve written an 80,000 word disaster. Perhaps the protagonist has no goal or a weak goal. Maybe the antagonist needs to be stronger or the story problem clearer.

In this one-hour workshop, I will walk you through how to encapsulate even the most epic of tales into that dreadful “elevator pitch.” We will cover the components of a strong log-line and learn red flags telling us when we need to dig deeper. The last hour of class we will workshop log-lines.

The first ten signups will be used as examples that we will workshop in the second hour of class. So get your log-line fixed for FREE by signing up ASAP.

Blogging for Authors

September 16th

Blogging is one of the most powerful forms of social media. Twitter could flitter and Facebook could fold but the blog will remain so long as we have an Internet. The blog has been going strong since the 90s and it’s one of the best ways to establish a brand and then harness the power of that brand to drive book sales.

The best part is, done properly, a blog plays to a writer’s strengths. Writers write.

The problem is too many writers don’t approach a blog properly and make all kinds of mistakes that eventually lead to blog abandonment. Many authors fail to understand that bloggers and author bloggers are two completely different creatures.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

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37 Comments

The Problem with Pen Names

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When I first became a writer, one of my favorite activities was dreaming what my pen name would be. I’d even practice signing it so that, you know, I didn’t accidentally scribble Kristen Lamb in my runaway best-selling book at my glamorous book signing.

Don’t judge me. Y’all did it too😛 .

Before anyone gets in a fluff, understand two things. First, I’m on your side. If you want or need a pen name? Rock on! If you already have one? Keep it! If a sexy exotic name makes you write better stories? Go for it!

This is only a decision the author can make. My only goal here is to make sure y’all are making educated business decisions. Thus, I won’t stop anyone from having a pen name, but about 95% of the time? They’re unnecessary.

The modern author already has to take on far more than simply writing, so why volunteer for more work?

In my opinion? Pen names are more hassle than they are worth and they’re a fast way to land in Crazyville. Pen names used to offer benefits, but most of those benefits have evaporated because the world is digital and connected. In fact, pen names can actually hurt book sales and stall a platform and brand.

Let’s look at some of the advantages pen names used to offer that no longer exist.

I Need a Pen Name for PRIVACY

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Here’s the thing. We are in The Digital Age. Privacy is an illusion. In fact, be too private and we fail to connect emotionally with others and thus the platform and brand never gain traction. Social media is social and being social requires a certain level of vulnerability and openness.

Being open and vulnerable doesn’t mean we post our Social Security Number and the names of all our kids. It can be something as simple as, “Hey, I totally dig Dr. Who” or “I like to crochet weapons of mass destruction.”

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Some writers don’t want to do social media at all or they want to hide behind a pen name and only post “writerly things” or “BUY MY BOOK!” because, yeah, that is SUPER creative and we don’t already get enough of that *rolls eyes*.

They don’t want to share anything personal and the pen name is there to help them gain emotional distance and keep their “lives separate.”

The problem with this thinking is that, in The Digital Age, WE ARE THE BRAND.

Before The Digital Age, gatekeepers stemmed the number of books that came to market. Readers only could buy what they discovered browsing a bookstore. Now that there are millions of titles and more being added every day? Those habits and hobbies no one cared about in 1995 are what’s going to help us cultivate our readership. Readers buy from who they know and who they like.

When we try to separate our personal persona from our writing persona, we create layers of friction and a lot of extra work for those trying to discover our books.

This means we can inadvertently undermine our own success seeking the illusion of anonymity/privacy.

I Need a Pen Name to HIDE

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Erotica authors generally run into this problem. If what you write might cost you your job? Then yes, I agree a pen name is probably a good idea. It will be extra work, but y’all probably already knew that. What I DON’T like is often writers believe that just using another name is enough.

No.

First, if you require a pen name for safety, security, etc. hire a pro. I recommend The Digital Dark Knight Jay Donovan at Tech Surgeons. Tell him I sent you and he will give you special rates. If we are just creating social sites under a made up name and thinking this keeps us “safe”? This is akin to locking the screen door to keep out serial killers.

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If someone is motivated to find us, they can (unless you hire a pro like Jay).

You will probably have to look into the legal aspects of using another name and will likely require a DBA (Doing Business As) because, if you have any amount of success, you will need to be able to cash the check under another name, do taxes, etc.

Also, I will say that having to hide an identity is very stressful. Sites like Facebook use facial recognition software for tagging photos and then those photos are searchable.

All it takes is a friend carelessly posting a photo and tagging with the wrong name to implode a carefully crafted alter ego.

As more social networks communicate across platforms and search engines become more ingrained and more advanced, hiding will get harder and harder.

I Need a Pen Name for Each Genre

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NO! For the love of all that is chocolate, NO!

Remember, WE ARE THE BRAND. You guys come to my blog and trust I will work hard and deliver enjoyable content. This means when I have a book out, there is less work or thinking on your part. You know me, hopefully like me and you trust my work.

My name holds a lot of power because it promises to deliver content you enjoy. I write social media books, but I also…wait for it…write fiction.

Did anyone’s reality just fracture?

People “get” we do more than one thing. In fact, those who like my blogs or social media books, might just decide to read my fiction simply because they already trust my non-fiction. With SO many choices out there, we find a writer we like and stick like glue. We don’t want the hassle of trying and testing an unknown.

Readers don’t only read one genre. In fact, I think that is probably fairly rare.

When we use a pen name for another genre, we are back at Ground Zero. We have to build another name without any help from the already existing platform.

I finally sent off my mystery-thriller to the publisher. When that sucker goes to market? I am NOT motivated enough to start ALL OVER. If my followers don’t like stories about murder and cartels? Don’t buy my book. Simple. But, there may be people who might just try a thriller because it’s written by me.

*cute face*

It Doesn’t Take Much to Implode an Identity

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I once had a writer in my branding class who was using a pen name because her family is less than supportive and they trolled her other sites when she tried to use her real name. But what if she becomes successful and crazy family member figures out the pen name and starts trolling that site? Eventually this writer will have to put down a boundary.

Troll my site one more time and you will die in a tragic blow-up doll accident in my next novel.

She is costing herself a TON of extra work to cater to a handful of bullies. She’s losing all those close connections—schoolmates, college friends, colleagues, etc.—who actually will be her best word of mouth sales. I have people who didn’t say three words to me in high school who are now avid fans because I’m the writer they KNOW.

My Name is Too Hard to Pronounce or Spell

NO! That name no one has gotten right since you were a kid is now your digital BFF. If you don’t believe me? Google Janet Evonnivich.

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I see authors with AWESOME names for the Digital Age change it to something utterly forgettable. If your name is Skjolsvik, I don’t have to know how to pronounce it, I just have to be able to recognize it in a lineup. Also, all I have to remember is it starts with Skj—.

Search engines will correct me if I goof it.

I Need a Pen Name Because There is Another Person With My Name

Again, search engines can help with this. Do y’all really think I am the ONLY Kristen Lamb? When I decided to set aside fiction to become the social media expert for writers, I began by googling my name. There was another Kristen Lamb who happens to be a media mogul.

But by producing a LOT of content and properly tagging that content, I now dominate the search for my name. And, even if I didn’t? If someone is searching my name for my blog/books and they get Kristen Lamb the Cake Decorator, all they have to do is add the word “writer” to narrow the search.

I Need a Pen Name Because Using My Name is Pretentious

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I hear new writers say this a lot. Why would anyone care what have to say? They don’t. When I was new, they didn’t care what I had to say, either. But being a writer is fundamentally pretentious and even narcissistic. We have to believe we have something to say that is worth not only reading, but PAYING to read.

Just own it.

And if we pan back, this entire argument is more than a tad ridiculous. So no one would care what Kristen Lamb has to say, but they WILL care what Kristen Lamb writing as an imaginary person and figment of her own imagination has to say? And that isn’t pretentious?

It is YOUR Decision

In the end, all I can do is give you branding and social media advice. Multiple names and pen names are a lot of work that is very often unnecessary. I see writers do this same thing with multiple blogs.

I blog about writing but I also blog movie reviews and funny anecdotes. What if my followers who like my writing posts don’t like kitten stories?

Um, they don’t read your post that day?

I write thrillers, but I also write cozy romance. What if my readers don’t like cozy romance?

Um, they don’t buy them?

If you require a pen name for safety issues, legal issues or even because it could endanger your job? TALK TO JAY. The rest of us? Our time is better spent writing more books😉 .

What are your thoughts? Questions? Experiences? Do you have a pen name and love it? How do you manage that pen name without going cray-cray? Did you start out with a pen name and now you regret it? Do you have multiple names you now need to merge? I can actually blog about ways to do that another time.

I LOVE hearing from you!

To prove it and show my love, for the month of AUGUST, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! Now including a log-line class! Can you tell me what your book is about in ONE sentence? If you can’t SIGN UP.

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

Blogging for Authors  (August 26th)

This class will teach you all you need to know to start an author blog good for going the distance. Additionally I would also recommend the class offered earlier that same week (August 22nd) Branding for Authors to help you with the BIG picture. These classes will benefit you greatly because most blogs will fail because writers waste a lot of time with stuff that won’t work and never will and that wastes a lot of time.

I am here to help with that😉 .

Bullies & Baddies—Understanding the Antagonist September 2nd–September 2nd

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Bullies & Baddies—Understanding the Antagonist Gold

This is a personal workshop to make sure you have a clear story problem. And, if you don’t? I’ll help you create one and tell the story you want to tell. This is done by phone/virtual classroom and by appointment. Expect to block off at least a couple hours.

Your Story in a Sentence—Crafting Your Log-Line

September 7th

Log-lines are crucial for understanding the most important detail, “WHAT is the story ABOUT?” If we can’t answer this question in a single sentence? Brain surgery with a spork will be easier than writing a synopsis. Pitching? Querying? A nightmare. Revisions will also take far longer and can be grossly ineffective.

As authors, we tend to think that EVERY detail is important or others won’t “get” our story. Not the case.

If we aren’t pitching an agent, the log-line is incredibly beneficial for staying on track with a novel or even diagnosing serious flaws within the story before we’ve written an 80,000 word disaster. Perhaps the protagonist has no goal or a weak goal. Maybe the antagonist needs to be stronger or the story problem clearer.

In this one-hour workshop, I will walk you through how to encapsulate even the most epic of tales into that dreadful “elevator pitch.” We will cover the components of a strong log-line and learn red flags telling us when we need to dig deeper. The last hour of class we will workshop log-lines.

The first ten signups will be used as examples that we will workshop in the second hour of class. So get your log-line fixed for FREE by signing up ASAP.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

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74 Comments

Why Your Book Isn’t Selling

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Original image courtesy of Juhan Sonin via Flickr Creative commons.

The writer’s worst nightmare. You researched, you wrote, you finished, and then published your book. You wait for the sales and……….*crickets*. This is something that can happen to any kind of author, traditional or nontraditional. We think we have a hit on our hands only to later be checking it for a pulse.

What happened? Why is the book just not selling?

The Market

Remaindered Titles

Remaindered Titles

In the not so distant past, there was only one way to get published and that was traditional publishing. Though many authors cheered when they were finally able to cast off the chains of New York, let’s at least respect that agents and editors might have known a thing or three about the book business.

Writers would often get vexed at the stack of rejection letters, believing they couldn’t actually write well. This was not always the case. Agents make their living off books they know will sell, which means they just don’t have the bandwidth left over to take on pro bono work. Yes, the book might be lovely, but they are agents, not charities.

A large part of their expertise is predicting market changes and trends. They look at what is already out, what is to be released, what is selling, what isn’t, what is saturated, etc.

This is where it can get tricky for writers. Yes, write what you love. We shouldn’t write for the market…but we have to write for the market.

*bangs head on wall*

Sometimes a book might not be selling simply because there are too many titles that are too similar. Readers just don’t want yet another sparkly vampire.

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If you are traditionally published, this could still happen. Agents are making an educated guess and sometimes they miss the mark. For the self-published folks? If the book is good, just leave it alone and keep writing. The great part about the digital paradigm is the book can remain there indefinitely and when the trends change? So could the sales.

The Product

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Bad Pun Dog

I hate saying this, but sometimes it’s the book. Obviously this is more the case with indie and self-published books. The problem is that the market has just been inundated with amateur writing. I go into this in more detail in Five Mistakes Killing Self-Published Writers, but here are the Spark Notes.

Bad Writing

No one wants to hear they are not ready. Worse still? No one wants to hear the words, “You just are not a good writer.” Too many newbies want to skip the unfun training and go right to the title, “Author.”

Sadly, the slush pile has been handed off to readers. I can’t count the number of times I have gotten pages for a contest win and absolutely slayed the writing, only to get an e-mail back that the book was already for sale.

Shoot…me…now.

Even more common is that the writing is not per se bad, it just isn’t anything remarkable. Folks these days have a lot of competition for their time and attention and they simply won’t devote 12-15 hours of undivided attention to a blasé book.

Bad (No) Editing

Our story might be the best thing since pumpkin spice lattes, but if it is rife with errors it won’t sell. Additionally, editing is not simply looking for typos. That is line-editing. A good content editor will be able to help you shape the overall flow of the novel.

When I edit I can tell writers if they are starting the book in the correct place. Are there scenes that need to be cut because they are bogging down the momentum? Are there redundant characters? Are there plot holes? Is the ending a knockout or a fizzle?

Great editing can take a book from mundane to magnificent.

Bad Cover

There really is no excuse for a bad cover these days. Technology has come a long way and many experts offer fabulous covers at affordable prices. I would love to say people don’t judge a book by its cover, but that is untrue. Of course we do.

One thing many new writers don’t appreciate is that when you hire an expert, you are gaining a lot more than that one skill. Yes a graphic artist knows how to use Photshop (or whatever) but they also have a knowledge of what sells. 

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For instance, I have seen authors post images of their new book cover and cringed. The cover itself was lovely, but we have to remember how we are selling. That book isn’t going to be on a shelf where a potential reader is seeing a full-sized version. Likely it will be on Amazon and that beautiful full-sized image, when shrunk to thumbnail size looks like a Rorschach ink blob.

Do you see a butterfly?

No, I see Satan eating kale chips.

If a writer tells me they can’t afford to hire an expert, my response is they cannot afford not to.

Boring Title

This goes along with a bad cover. New writers are notorious for titles that we have to read the book to “get” the title. NO. The title is the hook and we will move on to other writers who don’t make us think.

The Platform

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Discoverability is a nightmare. There is a lot of noise and part of our job description now entails branding. This is all writers.

I recently had a distraught writer contact me. The author was recently dropped by a well-known agent because the book simply wasn’t selling. Yet, I could tell with a quick google search what a big part of the problem was.

The author didn’t have platform/brand capable of driving sales. Simply puttering around on Facebook isn’t enough. That isn’t a brand.

My first royalty check would have covered dinner if no one super-sized anything. Why? My book came out before my platform could drive sales. Once my platform improved? My sales skyrocketed.

What does it say in front of every big author’s name? Best Selling Author. Not Best Writing Author.

The writing alone is not enough. Frankly, it never was. Before 2006, writers had a 93% failure rate. Most first books sold less than a thousand copies (even traditionally published books). Only one out of ten published authors ever saw a second book in print. Most were dropped.

In the old days, we just had no control over the brand and the platform. Now, we do. And authors want to complain that it is too hard. Yes, it is hard and there are many reasons this profession is not for everyone.

Less Marketing/More Writing

AHHHHHHH!

AHHHHHHH!

Traditional marketing does not sell books. Never has. For more on why, check out Why Traditional Marketing Doesn’t Sell Books. I have had to unfollow writers on Facebook who do nothing but promote one book over and over and over.

They tweet non-stop about their book.

They even dedicate their blogs to selling books (and that is never the direct objective of a blog).

They deluge us with newsletters we never signed up for and can’t figure out how to escape.

Thing is, we don’t care about you or your book. We didn’t want to see that crap in our feed, we sure aren’t going to subscribe to a blog/newsletter that is nothing but self-promotion.

Writers often become the equivalent of that sales clerk in the department store who ambushes us with perfume.

Here is the blunt truth. The odds of breaking out with our first book are about the same as being hijacked by a terrorist after we’ve been hit by lightning while holding a winning lottery ticket.

Most writers are not going to break out with one book. Or even two. An author might never break out, but the odds certainly improve the more titles we have. This was always true. It’s why you can’t swing a dead cat without hitting a James Patterson title.

Marketing and building a platform/brand are two completely different activities. But writers believe they are the same. They aren’t. If you want to promote and market without a platform, I suggest piling money on the floor and setting it on fire. Same end result and you can get to the self-loathing and binge drinking far faster that way.

There are no shortcuts.

Obviously there are many many other factors to why a book might not be selling, but these are the top offenders. Good news is most of this, we can do something about. In fact, I have classes addressing most of these issues (listed below).

What are your thoughts?

I LOVE hearing from you!

To prove it and show my love, for the month of AUGUST, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the other NEW classes below! Now including a log-line class! Can you tell me what your book is about in ONE sentence? If you can’t SIGN UP.

All W.A.N.A. classes are on-line and all you need is an internet connection. Recordings are included in the class price.

Upcoming Classes

Blogging for Authors  (August 26th)

This class will teach you all you need to know to start an author blog good for going the distance. Additionally I would also recommend the class offered earlier that same week (August 22nd) Branding for Authors to help you with the BIG picture. These classes will benefit you greatly because most blogs will fail because writers waste a lot of time with stuff that won’t work and never will and that wastes a lot of time.

I am here to help with that😉 .

Bullies & Baddies—Understanding the Antagonist September 2nd–September 2nd

All fiction must have a core antagonist. The antagonist is the reason for the story problem, but the term “antagonist” can be highly confusing. Without a proper grasp of how to use antagonists, the plot can become a wandering nightmare for the author and the reader.

This class will help you understand how to create solid story problems (even those writing literary fiction) and then give you the skills to layer conflict internally and externally.

Bullies & Baddies—Understanding the Antagonist Gold

This is a personal workshop to make sure you have a clear story problem. And, if you don’t? I’ll help you create one and tell the story you want to tell. This is done by phone/virtual classroom and by appointment. Expect to block off at least a couple hours.

Your Story in a Sentence—Crafting Your Log-Line

September 7th

Log-lines are crucial for understanding the most important detail, “WHAT is the story ABOUT?” If we can’t answer this question in a single sentence? Brain surgery with a spork will be easier than writing a synopsis. Pitching? Querying? A nightmare. Revisions will also take far longer and can be grossly ineffective.

As authors, we tend to think that EVERY detail is important or others won’t “get” our story. Not the case.

If we aren’t pitching an agent, the log-line is incredibly beneficial for staying on track with a novel or even diagnosing serious flaws within the story before we’ve written an 80,000 word disaster. Perhaps the protagonist has no goal or a weak goal. Maybe the antagonist needs to be stronger or the story problem clearer.

In this one-hour workshop, I will walk you through how to encapsulate even the most epic of tales into that dreadful “elevator pitch.” We will cover the components of a strong log-line and learn red flags telling us when we need to dig deeper. The last hour of class we will workshop log-lines.

The first ten signups will be used as examples that we will workshop in the second hour of class. So get your log-line fixed for FREE by signing up ASAP.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

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71 Comments

Writing Career Stuck? Sales Mired? How to Get Your MOJO Back!

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Last time we all commiserated about feeling stuck. Lately, it’s been really bizarre. I’ve been at this writing thing since long before self-pub, but recently the feeling of author despondency seems to be heavy…everywhere. Maybe it’s the vastness of the internet, the fact that all the old ways and old rules are gone. Sales are stuck. We are stuck. We have this general feeling of anxiety and I do feel it’s worse now than ever.

So no, you were NOT imagining it.

Stuck happens, especially for those who choose to go pro. See, success in anything is not this straight line that shoots at a perfect angle ever upwards. It is fraught with setbacks. Some we can control, some we can’t.

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But as I said last post, the most critical step is to admit we have a problem lest we give up and OD on brownie batter and Game of Thrones.

What Do We Do?

The next step is to see exactly what kind of problem(s) we are having.

If we don’t stop and assess what precisely might be going sideways, we’re just going to sink ever deeper into despair because the right brain is terrible at planning. The right brain tells us we aren’t selling books because we are a fake, that our thighs are chubby and that ice cream solves all that ails us.

Right brain is a bit of a drama queen.

Typical day as a writer...

Typical day as a writer…

Left brain is better at problem-solving.

What If My Career Is Going Nowhere?

I always like to begin by looking at the actual product for sale. The writing is where we exercise the most control and why waste energy fixing marketing if the product needs help?

Good marketing sells good books faster.

It’s science😛 .

If the product is fine good great, then maybe we need to shift to the marketing end of things and stop editing the magic out of something that is actually good to go.

Do we have a brand? Really. An actual brand? Or are we unfocused? Is our message unclear? Is it failing to resonate? Why? Why aren’t people picking up on what we are putting out?

Perhaps our sales tactics are off. Now, there’s the word that makes almost all writers break out in hives—sales—but before we progress I want you to breathe and I am going to tell you that most people love a good salesperson. These days even more so.

Seriously.

THIS IS NOT AUTHENTIC SALES…

AHHHHHHH!

AHHHHHHH!

Unfortunately, though, this is what too many writers are doing.

You don’t believe me that people love a good salesperson? All right. Think about when you get a really excellent server at a restaurant. Don’t you return time and time again? And ask for that server?

I LOVE shopping at the stores where, if the pants don’t fit, a smiling friendly salesperson appears with the next two sizes so I don’t have to struggle back into clothes and pack up the Spawn to find a bigger pair. Or maybe she even brings the ones that I missed that were ON SALE and cut to fit me better.

*swoons*

Don’t you miss the bookstore where the staff had read every new title and could save you buying a real stinker?

AUTHOR MOJO KILLER—Mass Marketing and the RACE to FREE!

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In my opinion, mass marketing and well, mass “everything” ruined the art of sales. See, if you look at what a salesperson truly does, it looks absolutely nothing like all this spam crap we’ve seen.

With the advent of mass marketing and mass mailers in the 90s, we began to see the decline of the true salesperson. It became more about businesses flinging out a thousand coupons into the ether and hoping someone bit. It was far cheaper to send out mailers and coupons (and later e-mails) than it was to employ an actual sales staff who went out, in person and connected.

In the 90s and early 00s this shotgun tactic was pretty successful, namely because not everyone was doing it. But then our culture hit a saturation point and the actual structure of the human brain evolved to literally un-see all the crap being flung its way.

The only way (initially) to counter the ineffectiveness of mass mailings became a race to the bottom on PRICE. Who could give away the most stuff and the deepest discounts and the most FREE?

This has happened in publishing and writers are seriously hurting from the over reliance on mass marketing which breeds this unnecessary race to the bottom. But how do we avoid this, especially these days where there’s all this noise?

Refuse to Play By the Rules

BOO-YAH!

BOO-YAH!

There’s a saying, You can’t win if you don’t play. And this is the one a lot of writers bite….then get bitten.

Let me posit this instead.

You can’t lose if you don’t play.

Refuse to play the game by the “given” rules. History has proven time and again that the little guy who wins big refuses to play by the “rules.”

Think of one of the greatest underdog stories in history! David and Goliath. David, the little shepherd boy who killed the giant and saved Israel. On the surface it seems nothing short of a miracle that he won.

But upon closer inspection…

Back in the day, armies had a tradition of pitting their best warriors to combat. Winner took all. This minimized casualties. As the story goes the Philistines put out their best warrior, Goliath and he was the size of a semi. He was heavily armored and his sword was so massive regular men couldn’t lift it let alone wield it.

The Isrealites were all losing their mind. How can we beat this guy? We…are…doomed.

David steps up with some smooth stones from a river bed and puts Goliath down in one shot. Miracle! Perhaps but not totally.

Here’s the thing, David was a slinger. Slingers were projectile warriors (artillery). An experienced slinger could seriously injure or kill a target up to 200 yards and they were crazy accurate (precursor to modern snipers).

Goliath was challenging the Israelites to “single combat” and expected a hand-to-hand fight that relied on strength and armor. David understood he could not lose if he didn’t play. He refused to play Goliath’s game.

Instead, he used speed and maneuverability and hit Goliath between the eyes (only place not protected by armor) with a projectile that had the force of a modern handgun.

In layman’s terms? Goliath didn’t realize he was the first dude who brought a knife to a gunfight.

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What Does This Mean?

First of all, I advise losing the fear of sales because most of what is going on around us (book spam, free stuff, giveaways) is not sales. If we are in a modern world filled with overwhelmed and distracted people? They are going to gravitate to those who authentically connect them to what they want and need (brand built on relationships).

Secondly, we have to ask why we just don’t bring a GUN to the knife fight? If we can’t win this thing doing the same stuff as everyone else? Then how CAN we win?

Good question.

A Handy Checklist To Help

  • Am I spending too much time feeling instead of planning and doing?

  • Have I been really honest about where I need to improve?

  • Have I done everything I can to make my product appealing?

  • Is the writing really strong enough? Have I had enough good feedback to know? (Btw, ten members of a critique group and a handful of reviews might not be giving you the accurate picture you need).

  • If I am querying, do I have a good pitch? Am I shooting myself in the foot because my idea is not solid? Do I have enough feedback/information to repair it on my own?

  • Do I have enough books for sale? Am I resting too much on too little?

  • Am I too slow at plotting?

  • Am I marketing the same way as everyone else? Am I really being fresh or am I bringing a knife to a knife fight?

  • Do I have a brand? Really? Is my name alone a bankable asset?

  • What can I do differently that others are not?

  • Am I spending time in the right ways or even in the correct places?

I know some of this sounds “No, duh, Kristen” but really it isn’t. I edit SO many works where the prose is beautiful, but there is no plot or a weak plot. Or the story is all over. Or it needs some serious cutting. Or the author is new and has crammed what should be a five-book series into one book.

Same in marketing. A lot of big problems can be repaired with simple solutions.

So to get that mojo back, distract right brain with some free candy and sit down with left brain for an adult conversation. Then take heart that sales (real sales) is not the stuff turning people off. It is OKAY to sell your book.

Finally? We DO NOT have to play by the rules we are handed. Stop letting Goliath pick the battle plan!

Yes, I Brought a “Different” Battle Plan

To take this beyond the cheerleading for some practical stuff I am going to tell you about what I have coming up to specifically help you. If you’re cool with my pom-pom waving? Thanks for coming by for just the blog ((BEAR HUG)). See you in the comments😉 .

But for those who need a little more…

Kristen’s Battle Plan

I’m a solutions person and so I’m here to help.

We posited a lot of nagging questions Monday, so I put together ways to answer each of these nagging doubts. For those who follow my blog you know I NEVER do this, but time is of the essence. I’m not going to be able to space classes out like usual so I want to tell you about them now.

My tech guy is going to be taking vacation (slacker) so I won’t be able to offer classes in June and so we are going to barrel through this together and I am offering some seriously awesome stuff to help get your mojo back and get you cooking again!

And most of this costs less than dinner at Chili’s.

#1 Is my writing any good?

Good question.

The first five pages of any book are the best selling tool we have aside from the cover. We get a cool cover, it catches attention and then what is a reader going to do next? Look at sample pages. This is where we hook ’em or ‘lose ’em.

Yesterday, I talked about the question we all have of “Gee, am I any good? Is it that my writing sucks?”

Hard to know, but a good way is to get a pro like me who will be brutally honest with your work. I’m offering my First Five Pages class Saturday, May 14th 3:30-5:30 P.M. EST but I’m sweetening the deal.

Come on, the basic class is $40 and you get TWO HOURS with ME😀 .

Anyone who signs up gets double pages for that level.

Pay for the platinum that offers 20 pages and you get 40. Hey, summer is coming and Spawn will be home from school so take advantage while you can. I now have a PA who can help me make sure edits are returned within 15 business days from the time they are turned in and I seriously have NO idea when my schedule will let up next to do something like this.

I have only done it once before and that was almost a year ago.

Not only do you get the class where I’m going to go over dos and don’ts of hooking a reader (and the recording for free), I’m also offering a way to see if your stuff really is good (and you are imagining things) or maybe it needs more work.

I will give detailed content feedback on your pages. Tell you what to fix and how.

Conversely, if I am all “Yes, and angels where singing while I read!” you know maybe marketing or sales is the problem and you will stop over-editing your stuff.

I’ve also been known to pass that awesome work on to agent friends who love that I do some of the heavy lifting.

#2 Is my plot flawed?

If your plot seems like it is meh or it is falling apart? Take my antagonist class Bullies and Baddies Saturday, May 7th 3:00-5:00 P.M. EST. This is going to answer the BIG questions and the Basic class is $50 for TWO HOURS.

No antagonist? No plot. Weak antagonist? Weak plot.

This class will help make you a master plotter, meaning you can write leaner, meaner faster and cleaner and we all know that compounded sales (more books) is where we start making a good living.

#3 Does my idea stink? HOW is my plot flawed?

I am also rerunning my log-line class Your Story in a Sentence on Friday, May 6th 7:00-8:30 EST and the first ten signups are guaranteed to have their log-line shredded in class. We should be able to tell others (an agent/readers) what our story is about in ONE sentence. If we can’t? Probably a problem. I love this class because it is the best way to diagnose a major problem. This class is only $35.

#4 Is my sales plan (or lack of one) hurting me? Should I do a newsletter?

If you are fairly sure of your product and want other answers, then I highly recommend THIS SATURDAY’S class (3:00-5:00 P.M. EST)  Making Money with FREE. I am team-teaching with Jack Patterson who has sold over 150,000 books in less than four years.

We are going to talk about when and how and where to use free and address why sales might be going nowhere. Also, Jack is a master at the effective newsletter which is largely why I asked him to join me and as always, the recording is FREE.

#5 Do I have a brand? How can I build one?

I have a Branding for Authors class Monday, May 16 7:00-9:00 P.M. EST to help you learn how your name alone can drive sales. Again, only $35. Spend more time writing and less time marketing. This class is all about doing more with less. As always the recording it automatically included.

WHEW!

Thanks for spending time with me and letting me share that and now I love hearing from YOU! Where have you been stuck? Have you been hiding under the covers instead of focusing on a plan? Have you had no idea where to start? Do you think the vastness of the internet is making writers even MORE neurotic?

I love hearing from you!

To prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

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