Posts Tagged Success

Persistence Prevails When All Else Fails—Being an Outlaster

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Monday we talked about The DIP, so it seemed like a good idea to talk about being an OUTLASTER. I had years of honing this skill. Some of you may not know, but I dropped out of high school twice. 

***Note: I am the reason for the current Texas truancy laws :D .

Returning to high school and graduating at 19 was seriously humbling. My GPA was so low, my classes (very literally) were one step above Special Ed. When I took my SAT, the scores were so bad, I thought they might check me for a pulse.

Really glad they gave me some points for spelling my name correctly, LOL.

After a year and a half of junior college I won an Air Force scholarship to TCU to become a doctor. Six months in, the school didn’t close when we had a bad ice storm and I slipped and fractured my back…losing my scholarship.

This was before the days when places were required to have handicap access, so for two semesters, I trudged up stairs on a cane and had to stand during all my classes because I couldn’t sit.

Not awkward at all.

It took me six years of working crap jobs, but I finished. Maybe not with the best grades, but I finished. In the years that followed, I drifted without purpose working sales and I got in a really bad habit of making way too many excuses and quitting when anything got too hard. It took yet another health disaster to show me my poor character in Technicolor and remind me to become a finisher.

It was time to refresh my mind and learn to be an Outlaster (thanks to minister and speaker Craig Groeschel for this term!).

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We all have heard the saying, “DaVinci had the same 7 days and 24 hours.” I would actually make a different point. Folks like DaVinci, Mozart, Shakespeare actually had LESS time.

There was no electric lighting and pulling all-nighters was a good way to go blind by candlelight. Thus, I’d say the difference is that these artists lived intentionally.

We all want to know the secret to “success.” First of all, I am going to add a caveat. “Success” is a very personal thing. What is “success” for you isn’t “success” for me. Yet, study after study shows that people who write down their goals are far more likely to reach them.

Why?

We have forced our minds to have a Mission Statement and our subconscious will use that to guide us. That is where the cool dreams and great ideas are born. Also, we are far more likely to recognize opportunity when we see it.

Living intentionally is vital because it allows us what I believe is one of the HUGE keys to reaching our dreams—learning to be an OUTLASTER.

Original image courtesy of Flickr Creatinve Commons, courtesy of Ali Samieivafa.

Original image courtesy of Flickr Creatinve Commons, courtesy of Ali Samieivafa.

We can take craft classes, join a gym, type on the WIP, start a blog, but the difference between those who make it and those who don’t is that those who make it KEPT GOING, even if it was just a tiny bit of effort daily.

Actual image of Kristen's Guardian Angel

Actual image of Kristen’s Guardian Angel

Blogging & Writing

When I started blogging, I was THRILLED to have 20 visits a day. Granted, most were spam bots, but hey! They counted, RIGHT? One of my close writing friends and I were talking about how many people used to blog regularly 6 years ago and almost all of them are no longer blogging.

Blogging is crucial for a brand and selling books. It is the strongest and most resilient form of social media, yet most people give up.

I also have noticed how many people were super passionate about writing, would do ANYTHING to publish and write full-time. Now? Most are gone. New people filled with the wonder and dreams have taken their place, but how long will they last?

***Refer to What Are the REAL Odds of Being a Successful Author?

Here’s the thing. Starting is easy (okay, “easier”). It is fresh and wonderful and emotional. Starting is CRUCIAL. There might even be all kinds of people to cheer you on.

But how will you fare when the new wears off and those who pledged undying support and loyalty move on to a new shiny because we weren’t an overnight success?

The key to making it in ANYTHING from writing to business to marriage to losing weight is to become an OUTLASTER.

Traits of an Outlaster

Original image via Lucy Downey from Flickr Creative Commons

Original image via Lucy Downey from Flickr Creative Commons

Outlasters have clear and achievable goals.

Notice I didn’t say realistic goals. Reach for the stars and we may hit the moon. BUT, my goal to be a NYTBSA is realistic because I am a writer. If I have a goal to become a high-fashion model? Um, at a fluffy 5’3″ and 41 years old? Uh…NO.

Outlasters write down goals and have CLEAR Mission Statements.

The Mission Statement keeps us focused. We learn where to say yes and where and when to say no.

If my goal is to become a NYTBSA in the next five years, I know it is unwise to volunteer for every church event, school event, and family drama need. It becomes clear that I need to set word count based off MY goals. My word count will be very different if I want to write ONE book a year versus THREE.

Outlasters understand the power of letting go.

Yes, Outlasters MUST hold on, hold on for LIFE! But to the right things.

Often letting go is more important than holding fast. This can involve letting go of hobbies, hangups and habits or even WIPs that just need to be put to bed. But the toughest? Letting go of people.

The best analogy I can think of for this is climbing Everest. If we want to climb Everest, there are teams of sherpas that guide you to the first base camp. As you go to each higher level, the team gets smaller and this is necessary.

Not everyone in our life is meant for the summit. Some could even get us killed.

I’ve had some SERIOUS issues with this. A writer I spent many years mentoring was caught on-line wholesale plagiarizing, and giving ME credit for his WONDERFUL work. This was a HARD blow to my brand and thank goodness kind people sided with me and realized HIS inexcusable behavior didn’t reflect MY character.

But, my brand was far smaller at the time. What if this happened later, when the damage could have been catastrophic? Sometimes the only thing we can be grateful for amidst the pain is TIMING.

We will mourn people we need to let go of, but often this is a good thing. We want the friends who believe in us even when all outside evidence says we are a failure. We never know who our real friends are when life is all kittens and unicorns. We find them (and they reach for us) in the darkness.

Outlasters WORK 

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Luck is fabulous and would LUV me some luck. But I still believe the harder I work, the luckier I get. This said, working smarter is key. Feel free to make all your clothes by hand, but running to Target for new t-shirts might be a better use of time if your goal is to be a pro writer instead of a clothing designer.

There are no shortcuts. We MUST endure. And endurance can be small. It can mean we are so ill we can’t see straight, but we post a couple things on Facebook or ask a friend to guest blog…then go back to sleep. It is the small deposits and investments that accumulate over time.

But we write that book, remove that debt, lose that weight little by little. That’s what endures. Fad diets and quick fixes don’t change our character. Just like eating well and exercise should be a lifestyle, being a writer is a WHOLE new way of living. It isn’t a hobby or a thing or our little fun…it is who we ARE. Writers WRITE.

Outlasters Understand the Long-Tail

If we look at life day by day we will get discouraged. It’s kind of like going back to the gym and then getting on the scale every hour to see what’s changed. Formula for a breakdown. Outlasters just keep writing, keep failing, keep learning, keep trying and they do it over and over and over and over.

Outlasters CANNOT Succeed Alone

Part of why I created the W.A.N.A. Community is that we are who we hang around. Show me your closest friends and I’ll show you your future. We need a team, especially in The Digital Age. There is simply too much to learn or know.

***Find or create a team over at W.A.N.A.Tribe, which is a social network I built just for you guys. All writers in ONE spot.

Too many predators who see dollar signs over the newbie writer’s head. Conversely, there are a LOT of great people in the industry and your connections can save you time and guide you.

Find positive, professional, driven people and you WILL come up higher. Psychic vampires, whiners and complainers need to GO. Take inventory and seek out those you admire. Study them. Listen and learn from them. This is a tough road, but no one ever said we had to do it alone.

We all fall, bump our noses and bloody our knees. That is GOOD. Keep pressing. You got this ;) .

So what are your plans for the rest of 2015? Are you working on valuing baby steps? Reframing setbacks? Letting go of bad habits or toxic people? Any tips you might want to offer?

I love hearing from you!

To prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

For better odds of winning, the same contest is running at my new Dojo Diva blog where we are talking some more about The Dip. This is a separately drawn contest, so there is a far higher chance of winning the critique.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

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79 Comments

Life on Purpose—What to Do When Dreams & Goals Fizzle

Original image via Lucy Downey from Flickr Creative Commons

Original image via Lucy Downey from Flickr Creative Commons

We’re a few weeks out from the New Year and many of us are struggling. I don’t think I am saying anything crazy when I assert that most of us would LIKE to improve. We want to learn and grow and be better over time. No one dreams about being broke, stressed, overweight and unhappy. That’s a given and you might even laugh at that notion.

Yet, nature abhors a vacuum.

I dream of a floor I can’t find because I’m SO behind on laundry it’s more of an archaeological project than housework.

Yeah…NO.

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But I need to ask the hard question: If we aren’t dreaming of all that bad stuff? What are we dreaming about?

I’ve consulted countless business people and writers. Conversations are VERY telling. Some people are so afraid of failing that they never make a decision. Yet, no decision is STILL a decision. Additionally, I will talk to people, and they’ll tell me ALL the things they can’t do. Okay, tell me what you CAN do.

See, if we don’t focus on something positive, achievable and actionable, we leave a vacuum and that’s where entropy (chaos) loves to creep in.

Since no one sane is likely to have a goal of never finishing a book or living in stretchy pants forever or being sick, broke and tired, we can already dismiss this notion that we deliberately set negative goals. Most of us aren’t going to do that.

Ah, but we can end up inadvertently setting negative goals by not putting something we WANT in the vacuum.

We are born to create. Humans are creative beings. Now, we can create beauty, destruction or wasted space, but our nature IS to create. To deny our nature is a formula for frustration.

Leave a preschooler unattended ten minutes and this proves my theory. If we as parents/adults fail to provide that kid with something positive to act upon? Lord help the electronic devices, because that kid is going to test the theory of “How Many Goldfish Will Fit in the XBox?”

I look away FIVE MINUTES!

I look away FIVE MINUTES!

Thus, the first step to changing is to set goals. We’ve talked about this before and setting goals is a great start because we can’t get to a place we haven’t taken time to define.

And this is not Inspiration Guru Positive Think Your Way to Wealth Stuff. The nature of our JOB as authors has changed and we are much more active players in the business side of our business.

Show me a business with no mission statement, no business plan, no actionable and measurable goals? I’ll show you a space that will be up for rent within the year.

The Mind is POWERFUL

Image and quote courtesy of SEAL of Honor on Facebook.

Image and quote courtesy of SEAL of Honor on Facebook.

I love reading inspirational works. I highly recommend them. Why? Because society is seriously screwed up. And it MAKES money off keeping us screwed up, so society has zero intentions of EVER being positive and healthy.

When we were kids and wanted to be a writer or dancer or astronaut, adults all clapped and cheered. Then we hit this age when suddenly the grown-ups changed their tune. “Yeah that’s cute, but time to grow up, Kid.”

This is when most dreams die. We are bombarded with negativity. We are told that dreams are reckless, dumb, unachievable, blah blah blah. In fact, we are told this SO much, we need deprogramming or we can become our own worst enemy.

We can’t achieve what we can’t conceive. Our mind is the map, so stop letting others spill goo on your map!

This is one of the reasons I’ve done a lot of blogging about relationships and setting boundaries and limiting contact with toxic people.

We all have them or have had them. People who like to complain, make excuses, indulge in their feelings all the time. People who have a new dream every other week. I wanna be an actor, no a writer, no a vacuum salesman, no a journalist!

Ditch writers (and other people) who spread stinking thinking. Laziness, apathy, and whining are contagious. Treat excuses like EBOLA. A friend coughs blood excuses all over you, and, within two to three days, you start coughing up blood excuses, too…until your dream of being a writer liquifies and bleeds out and I hope you’re happy with yourself.

Killer.

Faith Without Works is Dead

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We’ve already established that the condition of our mind and spirit is VITAL. We are going to have a really hard time achieving anything notable (like getting out of bed) if our mind is crapped up with:

I’m too old, too poor, too short. Why bother? 

Okay, I gotta stop typing before I depress myself. Y’all are smart and get the idea.

However, this next step is where I believe a lot of inspiration-self-help falls short. YES, we must learn to discipline our mind and emotions. Show me a successful person and I will show you someone who developed self-discipline.

Here’s the thing. I can “envision” I have the body of an athlete all day long. It’s probably better than going around calling myself fat all the time.

But the rubber must eventually meet the road.

I need to get in the gym. What we feed will always grow stronger. If we feed the idea we can do nothing? Guess what? If we feed the idea we can achieve something remarkable? It grows. Starve out the bad and feed the good. How do we feed? With thought and ACTION.

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My goal is to one day be a New York Times BSA. Great goal, but I only have limited control over this. Remember, goals should be defined and actionable. Since I am fairly sure no unfinished book has become a NYT runaway success with an HBO series, I can start with, “I am a finisher.”

This is why I don’t put a lot of stock in the Name It and Claim It. Or Envision It and It Will Magically Manifest. Yes, our will and emotions need training. When we’re new, our mind and emotions resemble a puppy that pees on the carpet and chews on shoes. Yet, wishing cannot replace working.

We can stand in the mirror and repeat, “I am a NYTBSA” over and over, but deep down, our spirit will call us a liar (because we are). BUT, if we make the goal of becoming a NYTBSA and break it down? We now have something actionable.

I am a finisher.

I prioritize writing/exercise/family/financial discipline.

Baby steps count.

I believe in sacrifice.

This is when small actions begin to reinforce our bigger ideas. When I finish cleaning out a closet, I am buttressing that new core goal that I am a finisher. When I turn down a movie to finish revisions? I have a small victory that strengthens that new belief growing inside.

Eventually these “small” victories create confidence and habits that are essential for achieving that BIG goal. Maybe I will never be a NYTBSA, but I stand A LOT better chance if I learn to finish what I start (and practice that habit in multiple areas of life).

Though it would be a super cool power, I have not wished almost 1000 blogs and 5 books into existence ;) .

Order is NOT Natural

Image via Flikr Creative Commons, courtesy of Geriant Rowland

Image via Flikr Creative Commons, courtesy of Geriant Rowland

Yes, we are creative beings. That is our nature, but we also have to appreciate the nature of Nature.

Whoa, that was deep.

Ever gone driving in the country? Maybe to some places people haven’t been? In your travels, did you round the bend and stumble across a field of perfectly lined rows of plants producing abundant crops and no weeds in sight? It just did it on it’s own. Like all the peach trees lined up one day and rebuked all dandelions and crabgrass?

Have you run across a perfectly manicured spot of ground? You know. All the grass was lush and green and only 1.5 inches tall and the edges perfectly sharp? And nature did this all by itself?

Um, likely not.

The thing is, Nature is awesome, but it’s also chaotic. Leave a parking lot abandoned a couple years and what do you see? Nature likes weeds and chaos and rubble. There are rocks and large ant hills and, if no rain falls, the soil (at least in Texas) turns into a BRICK.

What this means is that to make the most of our nature we have to tame Nature. We are going to have to do things that are VERY unnatural. It is NOT natural to sit and write 100,000 words. It is NOT natural to choose cleaning out the garage over going to a movie. It is NOT natural to eat chicken instead of a double-fudge brownie. When in a fight with a significant other? It is NOT natural to put aside ego.

In fact, when we make these New Year’s Resolutions, the largest hurdle we have is we are now doing a LOT of stuff that is NOT natural. And thing is? For most of us?

It never will be.

I consider myself a fairly disciplined person. I work out a lot because I do Brazilian Ju-Jitsu and I take a beating 3-4 days a week (which, willingly signing up to get your @$$ kicked is NOT natural). And I do great…and then the sink breaks and Hubby gets a cold and the e-mail piles up and, because of all the chaos? I get out of the habit.

EASILY.

Pretty soon that next season of Warehouse 13 is looking A LOT better than going to the gym. Pthththt. I can always start back next week. And I know I was going to make chicken for dinner, but then I’d have to clean the kitchen, and…

Why is this?

It’s because as disciplined as I love to believe I am? My NATURE digs entropy. My nature LOOOOVES stretchy pants and scrunchees. My nature starts questioning the sanity of walking up 105 flights of stairs that go nowhere… O_o .

Thus all of this is to say, yes. You probably are tired and likely that diet and exercise program started collecting dust about three weeks ago. You still haven’t finished the book and on and on and on and guess what? Don’t sweat it. Just start again. Drag out the mower and edger. Keep this as a cheat-sheet:

Clean up our thoughts. Nothing edible grows in poisoned soil.

Choose friends wisely. No company better than bad company and all gardens fare better with a FENCE.

Make the big goal(s).

Break down the big goal(s) into actionable pieces.

Act on the goal(s).

Smaller successes will reinforce the belief we can ACHIEVE the goal(s). Increased confidence=increased momentum.

Understand we will always be taming our nature. When setbacks come? Understand they will. It’s just how life works. It’s life. No one gets out alive :D .

You got this! Have you been feeling a bit down and out? Maybe you lost sight of where you were headed? Have you struggled against your own nature? I have. Didn’t always win either. Do you find it hard to set boundaries? Are there toxic people you KNOW are poisoning you and yet you just can’t seem to get that fence built? Have you learned to become a finisher? What did you do differently?

I LOVE hearing from you!

To prove it and show my love, for the month of FEBRUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

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81 Comments

Reduce Stress, Increase Joy & Productivity—Why Is Simple So HARD?

Image via Demi-Brooke Flickr Creative Commons

Image via Demi-Brooke Flickr Creative Commons

Funny how we get the same lessons in life over and over and…over. Maybe not you guys. Maybe y’all are sharper than me. But the thing I keep returning to is “essentialism.” Boil everything down to the basics. Focus on one or even a few key areas with all you have. THAT is the key to success.

So why is simple so hard?

Last week, I blogged about what writing and Brazilian Jui-Jitsu had in common. Much of any martial art is mastery and focus on the BASICS.

Which is why I am no longer LOSING EVERY round. I’m even winning a few *happy dance*.

But I know my life goes through these crazy times. You’ve been there.

The Transition

It happened when I went from being single to married. I am a tad…ok, more than a tad OCD. I once moved and the movers called me, “The House that Rubbermaid Made.” Everything was organized and labeled and it took less than five hours for them to move me and less than four hours for me to completely unpack.

***Note: This phenomena hasn’t happened since *whimpers*.

Why? After that move it was no longer only ME.

I had to adjust to being a writer living with my mom who keeps EVERYTHING, then a wife of a man who is adorable but KEEPS EVERYTHING. Then I became a mom of a newborn and then a toddler, and now that he’s a preschooler? Yeah, I’m happy if I can keep the floors virtually hazard-free and my house not smelling like a crime scene.

But am I happy?

Original image via Melissa Bowersock WANA Commons

Original image via Melissa Bowersock WANA Commons

The Trouble with “Happy”

Am I happy?

I’ve had to ask that A LOT lately. In the end, happiness (in my opinion) should never be our goal. Why? Well, because the word is tethered to “happenstance.” It’s too wonky. Rather, I choose to do what is right knowing it will eventually produce joy which has a much longer shelf life. Am I happy being up at 3:30 in the morning because the cat coughed up a hairball on me in the middle of some weird dream about The Golden Girls and a money-laundering scandal?

No idea. That was a weird-@$$ dream and good reason not to eat too close to bedtime. BUT, I do know that I’m up for some reason…even if it is to make you feel totally sorry for me :P

Happiness and Joy

I am a NAZI when it comes to language. Seriously. Since we have lost SO many family members in two years, I finally went to a grief counseling group at our church and while it IS awesome and I have made a lot of progress (like finally CRYING) I nitpick about the Scripture. And not to be preachy here, but if you aren’t a Christian, just work with me and roll with it.

We use a lot of the Beatitudes. The translation they use in the group makes me nutso. It isn’t, “HAPPY are those who mourn, for they shall be comforted.” Happy? That makes NO sense to me. I prefer other translations that are closer to the original text, which tell me, “Blessed are those who mourn, for they shall be comforted.”

I am NOT going to feel “happy” mourning. It’s awful losing people you love. But, if I learn to cry, let go, remember the good stuff and latch onto the gifts that those people’s lives gave me? I am definitely BLESSED.

Many times we are blessed yet miserable. 

I can think of a lot of super tough times that made me howl to the heavens, WHY ME? Looking back? Those were the times I grew the most. Though I was NOT happy, I needed the lesson. I needed the growth. I needed to let go of baggage, people, situations that I didn’t realize (at the time) were toxic.

I needed to realize my purpose wasn’t selling industrial paper.

Like, seriously.

Actual image of Kristen's Guardian Angel

Actual image of Kristen’s Guardian Angel

So, I do think semantics are key. We live in a world where everything is supposed to make us HAPPY. Well, kiddos, I hate to say it but most of the stuff that is good for us in the end will NOT make us happy. “Happy” is fleeting, joy is far deeper.

Letting Go

I like to believe I am an Essentialist at heart. I lose sight sometimes. We all do. Don’t believe me? Look in your closet O_o. But life isn’t static. We are slaves to entropy. We are changing and growing and shifting and we are wise to stay on top of what is going on. I cannot DO things the same as a Mommy-Writer with an infant who slept most of the day as NOW when I’m homeschooling a zombie-obsessed preschooler who abducts Cheerios in the wee hours and sprinkles them in my couch.

The goal is to always focus on what is essential. DO NOT COMPROMISE. And you will, but you can regroup. Breathe.

WANA has always been essentialist in nature. What is the point of social media? When we realize the core point, it’s clearer that we don’t have to rely on gimmick, automation or camp on top of “our brand.” The CORE of all social media is simply to create relationships. Takes away a LOT of pressure.

The weird paradox is that the more we let go, the more we can hold. We live in a world that tells us we can have it all. We can’t. Not really. There HAS to be a trade-off if we hope to do anything well (and remain sane).

For instance, I can have an immaculate home or a happy child. My son won’t remember that the house was dust-free in his childhood. He WILL remember playing at the pool with Mommy, or wrestling and playing “Attack of the MOMBIE.” He will remember the times at the park. He will remember Mommy suiting up with him in a gi to go learn martial arts.

The dishes? Eh, not so much. And if he does and this scars him? Well, shrinks need to eat too.

He can talk to his therapist...

He can talk to his therapist…

Choose Wisely

Okay, if you are anything like me you will likely goof this up and need retraining. Why? Because in our New-And-Improved-World, EVERYTHING is important. So give yourself some grace if you get it wrong the first couple tries. With all the options flying at us telling us we can HAVE IT ALL, we might struggle with discernment. That’s OKAY. Remember, life is not static. Just change direction. Make a different decision.

Go AROUND the leaf….

But, if we can look to the CORE of life, what is it? Health, Wealth, Relationships (not in any necessary order), priorities become clearer. As a fun fact, the word priority came from the Latin word a priori which was SINGULAR. It wasn’t until close to the Industrial Revolution that the word was ever pluralized into priorities. What this means to me it that most companies have their collective heads up their butts I need to work on discernment.

What is WANA’s priority? Empowering Writers of the Digital Age. Simple. We have classes, conferences, our own social network and all the tools to do ONE thing…empower. We give low-cost and digitally accessible classes and conferences, then we provide social media outlets so anything we can do can be magnified. Anything that does not align with Empowering Writers of the Digital Age? Not even a consideration.

Not that everything’s been seamless, but it’s sure been simpler.

With my life? Which things are priority? I can make a list—oh, can I make LISTS—but I’m better off focusing everything into a singular CORE a priori.

What is my GOAL as a mother and wife? As a writer? As a teacher?

Believe it or not, it’s all the same. Empowering. I can’t do Hubby’s job for him, but I can make our home a place of respite and peace that empowers him to do the best job he can each day. I can’t force Spawn to learn any faster than he does, but I can empower him to learn the best way for him.

Sigh, yes, even if it involves…zombies.

The Spawn LOVES "Mommy School"

The Spawn LOVES “Mommy School”

I can’t write your books for you or do your social media, but I can teach you all the craft and publishing stuff that tied my brain in knots for years. I can empower you to write faster, cleaner and better and also have a social media brand without going crazy. I can empower you to make the best decisions for your personality and book(s).

Something To Take Away

I am a Work In Progress. We all are. WE ARE NOT ALONE. We have to battle this entropy thing until we die, so what are some tips to keep life simpler? I’ll give a few and maybe we’ll expound later.

No Meddling!!!!

We all have family and friends who seem to collect disaster faster than black pants gather cat fur. BE UNAVAILABLE. I can’t even measure the time I’ve wasted trying to solve other people’s problems when they weren’t interested in solving it themselves. You know who I’m talking about. The people who cry and wail and want advice…and then do what they were going to do anyway and then it BLOWS UP and they need help?

No. JUST SAY NO. Back away. This is just never going to end well.

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When we meddle, we are NOT HELPING. We’re stealing this person’s power. We are stealing the lesson failure provides as well as the feeling of victory they will have by solving their own problems.

And, because most of us stink at priorities and think everything is an emergency, it is likely those around you do as well. So while they’re screaming FIRE!

…it isn’t.

Put down the firehouse and back away.

Take a Day Off

Sunday is my day of rest. Period. I’ve actually only fired a couple of people, but one? She couldn’t follow instructions. Every Sunday she was e-mailing and calling and wanting to talk business despite many times being told DO NOT CONTACT ON SUNDAY. Everything was a priority!

Failure to prepare on your part, does not constitute an emergency on mine.

Rest is WORK

In fact, rest is the hardest work we will ever do because we live in a world that frowns upon it. We’re supposed to be doing a zillion things all at once 24/7 and be available all hours all days. And then others wonder why quality suffers.

We have no problems putting gas in our car, plugging in our phones or laptops into a power outlet. Why are we last on the list? We need JUICE, TOO. Recharge and stop running on 3% battery.

Just so y’all know, I have one finger pointed at you and the rest pointed at ME. Lately, I’m learning to say no, turning off phone, doing more yoga and taking more power naps. I NEED for my brain to just chillax.

What are your thoughts? Do you struggle and have too many “PRIORITIES”? Do you lose your focus? Do you struggle with energy vampires who always have some new drama? Are you learning to put down boundaries with yourself and others? Do you feel guilty resting, taking a nap or even—GASP—A VACATION! YOU SLOTH! Have you gotten better at making you and your WRITING a priority? THE PRIORITY? What tips or tools could you share?

I LOVE hearing from you!

To prove it and show my love, for the month of JULY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

ANNOUNCEMENTS:

For those who need help building a platform and keeping it SIMPLE here’s my newest social media book, Rise of the Machines–Human Authors in a Digital World is NOW AVAILABLE. Only $6.99.

I have a new class series GOING PRO—Craft, Business and Brand. Take one or all three for a discount. Also use WANA15 for $15 off. Each class discusses the CORE ESSENTIALS. What is the essence of great writing? What is the heart of a brand/social media? What are the basics of publishing when so many options are available?

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56 Comments

Free Falling, Ground-Fighting & Learning to Start Over

Image courtesy of Morgan Sherwood via Flickr Creative Commons.

Image courtesy of Morgan Sherwood via Flickr Creative Commons.

Like all of you, okay most…all right maybe only one or two of you, I kinda wish I had a Delorian so I could go back in time and slap myself. So many things I have done wrong, and still do wrong. I swear sometimes it is a miracle I make it to bed in one piece. This is the great thing about WANA (which stands for We Are Not Alone). We’re a club…or probably a cult.

***Note: We don’t make you dance with snakes until your second third meeting.

WANA is about being smaller than yourself, thus making you greater than you could ever be. When we focus on others and loving others, life is bearable and even kinda awesome, because there are a LOT of un-awesome times we all have to go through. But what I always longed for WANA is it is our safe-haven where we know it is okay to cry, dust off and start anew.

Writing has, historically, been a lonely business and I started WANA because I knew what it was like to have a dream and no one be there.

I was mocked, hated, ridiculed and very, very lonely. And that was just the writing part. Here I was, struggling to do what others thought was a foolish hobby and then life used me like one of those punching clowns that all kids of the 70s got for their birthday that SCARED THE CRAP OUT OF THEM bobbing in the dark at night. The one you punched over and over and it popped back up…until it ate you in your sleep (or deflated).

WANA as a movement has made great strides, binding weirdos great creative people across the globe via a common love for writing. As a business? I’ve tried a lot of stuff and kind of feel like Wile E. Coyote, but am still here. Have some cool ideas in the pipeline, namely WANATeens. There are a lot of kids who suffer from having writer parents and have inherited this madness to combine words into something others might want to pay to READ.

HELP THE CHILDREN

I believe WANA is the best place to cultivate this budding talent, since we used to be those kids…scribbling away on stone tablets beating off Stegosauruses (Stegosaurusi?). I am creating some curriculum specifically for teenagers, since word on the street is that I have the mentality of a 14 year old boy, ergo am PERFECT for the job :D .

The crux of what I want to say is I have been down A LOT over the past months. Ever have one of those days weeks months years? I kid you NOT, we have had FIVE deaths, three major (MAJOR LIFE-THREATENING surgeries) in two years and my beloved grandmother is suffering dementia and has had two small strokes in the past month. I take care of her tomorrow.

On top of this, I FINALLY took a couple days off to get my head screwed on straight and we came home to water leaking through our living room ceiling from a clogged AC unit overflowing. Thank GOD we caught it before the ceiling caved in and the damage was eh…not catastrophic? W…T…H?

All this to say, please feel super sorry for me…wait, no. Um. All this to say LIFE STILL GOES ON. This is what WANA is about. All of us have good times and bad and the bad times can be very dangerous for artists because the first thing to go is the dream. We tend to put the dream on the shelf and dig in to fight the wildfires. But truth is? There will always be wildfires and WANA is here to remind you that you aren’t alone.

Even me. Maybe mostly me.

I love the moniker WANA Mama because it fits. I LOVE all of you and want all of you to realize your dreams. I KID YOU NOT, I sometimes wake up at night with ideas for YOUR novels (Antagonist Class). It’s a JOY to see these cool but amorphous, gelatinous ideas become….a NOVEL. A GOOD novel. A GREAT novel! It’s like being a literary midwife and helping all these cool babies be born into this world, each one with its own unique fingerprints and your DNA. Babies that we will love and maybe who will one day change the world.

Screen Shot 2013-02-21 at 10.24.59 AM

A Little Side-Story

Due to the freakish amount of stress, I finally made the plunge to go back into martial arts. Part of this was instigated by Spawn being fired from nursery school at AGE FOUR because he loved zombies too much (yes, I am NOT kidding and am framing the dismissal letter because that is SO my kid and will blog more on this later bur for the original rant, GO HERE). I’d always pondered homeschooling but it seemed this amorphous thing in the future that suddenly became the PRESENT.

AAAAGGGHHHHHHHHHHHHH!

So, I did what any (Texas) mother would do, I got pissed and put him in karate where they would appreciate his need to fight the undead and save the day. Long story short, I used to teach Jui-Jitsu and only quit because of a fractured back (was testing for my brown belt). I have been in martial arts on and off since age 5 and studied at least four forms of martial arts and never made it to BLACK BELT.  Which makes me twitch because I am OCD.

Screen Shot 2014-06-19 at 9.17.03 PM

Anyway, I signed up for Brazilian Jui-Jitsu and guess who is a WHITE BELT ALL OVER AGAIN? And there was a time this would have bothered me and ruffled my ego BIG TIME, but now? Eh. Whatever. See, being successful has a lot to do with how well we can begin anew. How humble can we be? Can we let go of the old to embrace something new and maybe even better?

The true mark of a great person isn’t how big they can be, but how small they can be and still have joy.

See, I used to believe I was this uber-talented editor-writer and was so full of myself X-rays demonstrated I had a cranium up my own @$$. Then, I grew up and learned that small stuff matters. Beginning matters and it is OKAY to be NEW. In fact, that is the best time because it means someone is being BRAVE.

I do this Antagonist class and it is my FAVORITE, especially the Gold Level where I work with people one-on-one. And yeah it costs more, but trust me it is a LOT of work on both sides. But why I love it is because there is such a high rate of success.

Most of human history was based on being an artisan. You became an apprentice to a master who guided you. None of this throwing stuff against the wall and hoping it sticks stuff.

Gry is one of my favorite examples. She was a student out of DENMARK and is 19 and brilliant. Anyway, she won the Gold Level from attending WANACon and came to me with this high fantasy that was so complicated it took three meetings (2 hours a piece) to even understand what the hell her story was about. Problem was she’d gotten bogged down with world-building and her core goal was fatally flawed. But, after several sessions, we peeled away the Literary Bond-O and she finally could see the story she originally wanted to tell…and had a viable log-line and PLOT. And her new and improved story ROCKS.

The hardest part? Letting go of all the other “stuff.” Her story was still in tact. This wasn’t a Kristen Lamb retread. It was the story she originally wanted to share, but didn’t understand how to construct. And the coolest part is the excited letters I get from her now that she “gets” the process. I am immensely proud of her and can’t wait to hear she has a book deal. She worked her tail off and I know it was heart-wrenching letting go of a lot of what she’d already done.

Been there.

***Note: That is actually one of the coolest parts of what I do. “My writer baby has a BOOK DEAL!” Even had a writer baby who now can put NYTBSA in front of her name ;) .

Anyway, a great editor takes your lump of shiny coal and chips and polishes until you have a diamond. A great teacher teaches you how to do this yourself.

Free Falling

One of my favorite Bible scriptures talks about how God will give us beauty for our ashes. Thing is, we have to let go of the ashes to get the beauty (which is VERY contrary to our nature). Maybe this is a book that we have been working on far too long. We need to let go, start over, or even let a pro look at it to show us how to reconstruct. Maybe it is an idea of who we were, that maybe we DON’T want to be in sales, telemarketing, ferret-grooming because we want to be a WRITER.

Maybe it’s realizing the public school is going to crush the joy out of your kid, so you now need to figure out how to not damage him permanently teach him from home…and still WRITE.

Change Your Thinking and Change Your LIFE

One of the weird things I’ve had to overcome in Brazilian Jui-Jitsu is to reset my thinking. See, in Judo/Jui-Jitsu, being on bottom was generally BAD. It meant being pinned and GAME OVER. In Gracie, this is not the case. The person on bottom has just as much if not MORE power. And in Gracie, falling to the ground offers the best advantage. Watch any MMA tournament and many fighters have one goal, “DON’T GET ON THE GROUND OR IT IS OVER.” Why? Those skilled in ground-fighting know most people aren’t and they can dominate the game.

So when life throws you to the ground? Breathe. You’re a WANA. You got this ;).

I do want to hear from you guys!

Do you have kids who might like to become WANATeens? Some thoughts on classes? Have you ever had to scrape yourself off the pavement and try again….and again? TELLL us your WAR STORIES! We LOVE to hear the encouragement! Are you going through a rough time. too??? Ceiling fall in?I KNOW how you feel.

To prove it and show my love, for the month of JUNE, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

ANNOUNCEMENTS:

If you feel you might have the vapors after reading all of this, no worries, I offer classes to HELP.

TONIGHT is my First Five Pages Class  and use WANA15 for $15 off. If you can’t make the time, no worries, all classes are RECORDED and come with notes for reference. Upgrade to the GOLD level and I will look at your first five pages and give DETAILED analysis. This is NOT simple line-edit. This is a detailed, how to start your story in the right place and in a way that HOOKS analysis.

Also my Antagonist Class is coming up on June 27th and it will help you guys become wicked fast plotters (of GOOD stories). Again, use WANA15 for $15 off. The GOLD level is personal time with me either helping you plot a new book or possibly repairing one that isn’t working. Never met a book I couldn’t help fix. This will save a TON of time in revision and editors are NOT cheap.

For more help with your social media/author platform/author brand, please check out Rise of the Machines—Human Authors in a Digital World.

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45 Comments

Want to Be Successful? Beware of End-of-the-Rainbow Thinking

Image via Flikr Creative Commons, courtesy of Jeremy Schultz

Image via Flikr Creative Commons, courtesy of Jeremy Schultz

Our culture has been infected with a disease of distortion, what I’m calling “End-of-the-Rainbow-Thinking.” We can all be guilty of this. We see the mega-best-selling-indie, the New York Times best-selling author, the successful small business, the guy with the big house or the family who lives debt-free and we scope-lock on the end result as if this “success” POOF! erupted from the ether.

Reality television superstars, fluke mega-advances for first-time authors, and lottery-winners only reinforce this Get-Successful-Quick-With-No-Effort-On-Our-Part mindset.

The Kardashian Konundrum

A couple days ago, I was checking out at the grocery store and there is an entire issue of a magazine devoted to Kim Kardashian. Why? What has she contributed other than fodder for the gossip mill? Yet, these are the role models that, whether we like it or not, can infect how we view ourselves, our goals and what we seek to accomplish.

We must be mindful to separate junk food “entertainment” from reality.

America in particular has transformed from a culture that once valued hard work and apprenticeship, to one that elevates the ego, the individual, the “self-made”. Yet, serendipity aside, those who’ve experienced authentic success didn’t uncover some pot of gold at the end of a rainbow.

They worked and they worked hard. They worked harder, failed and learned to work smarter.

Original image via Flikr Creative Commons, courtesy of dfbphotos

Original image via Flikr Creative Commons, courtesy of dfbphotos

Value the Apprenticeship

Before the Industrial Revolution, skilled labor was very different and had been for centuries. One began studying as an Apprentice under a Master, then, upon reaching a certain benchmark, graduated to Journeyman. After years of skilled practice, a Journeyman might eventually reach the level of Master.

These days, we all have this mistaken notion that we are natural “Masters” on Day One. I can’t speak for any of you, but I know I was this way. I didn’t need craft classes *snort*. I knew how to write a novel. I made all As in English, duh. My biggest concern with my first novel was all the agents who would be fighting over it.

You can laugh at me. I do.

Mastery Myopia

But why I want to bring this up is that, if we believe we should be Masters from the get-go, we risk being less open to feedback, and even potential mentors. Growth is stifled and our gift suffers. We can get discouraged when we haven’t reached a certain benchmark because we are completely unaware that the benchmark was utterly unrealistic to begin with.

For instance, I opened WANA International a year and a half ago. I was a baby CEO. I had people on my team who up and quit because, after six weeks of being “open” we weren’t bazillionaires taking the world by storm. If I hadn’t had my tail end handed to me on a platter by my experiences as a writer, I would have probably bailed, too.

Setbacks are normal. Stalling is normal. Failure is a good thing.

Failure keeps us humble and often opens up better or more efficient ways of doing things. Humility and a realistic perspective liberates us to ask for help, to be open to being teachable. Failures emancipate us from the responsibility of having to “know everything.”

It’s Okay to Be Growing

A year-and-a-half later? I am still growing. I am no longer a Baby CEO. I’m a Toddler CEO well on my way to being fully potty-trained :D. But last week, I was being particularly hard on myself and I stopped. WHY? I’m still relatively NEW.

This isn’t permission to be lax, foolish, lazy, but it is permission to remember I’m learning. I’m learning by doing and sometimes FAILING. I’m reading stacks of business books penned by those who did this “business thing” better (books that make me want to hurl myself into traffic, btw).

When we aren’t grounded in the reality of what it takes to be successful, we’re vulnerable to barbs from the outside world, because, remember…many of them have fantastical thinking, too.

How many people have you met who have a “great idea” for a super-duper-successful story? They believe the only thing separating them from JK Rowling is writing a book. Many outsiders have a similar belief that command of our native tongue naturally qualifies us to be rockstar best-selling authors.

It’s one of the largest causes for the push-back we experience as authors. If our first time to bat book isn’t a home-run runaway best-seller then we’re “failures.”

Again, End-of-the-Rainbow-Thinking.

The Callouses Behind the Curtain

Most of the world sees only the “finished project” or the “outcome of a dream.” It’s the Ooooooh, ahhhhhhh sparkly stuff they see.

What they DON’T see are all the small steps, calloused hands, and hardened resolve led to that place. They aren’t conscious that any success (financial, personal, professional) is merely the final product, a cumulation of tiny “right decisions” and a series of tough lessons from “wrong decisions.”

They see the beautiful “house” not rebar, concrete, pipes, sheetrock, bricks, nails, blood, and smashed thumbs.

People don’t see when we choose to write instead of going to the mall. They don’t see us up until two in the morning to make a deadline even when we KNOW the toddler will be awake in four hours. They don’t see the rejections, the missteps, the @$$chewings because we made a bad choice. Outsiders don’t see the tens of thousands of words cut away, unusable, the hours and creative blood they represent.

Image via Flikr Creative Commons, courtesy of Kenny Louie

Image via Flikr Creative Commons, courtesy of Kenny Louie

Outsiders don’t see the sacrifice and they won’t appreciate the sacrifice because they weren’t willing to sacrifice, themselves. If they’ve never been through the fire, how can they see it or even value it?

In a world of $100,000 millionaires and instant-credit, the outside world has forgotten. And we can’t control how they think, but we can control how WE think. Every time you choose to write instead of watching TV, count it a victory. Every time you write when you don’t feel like it or research something that is tedious but important, VICTORY!

Every time you stick to the novel you are revising instead of flittering off to a newer “shinier” idea? You’re one step closer to being the professional you’re destined to become. So, lighten up.

Allow room to grow, to fail, to get up and work harder and smarter. You’ll get there. Likely the world will hail you an “instant success” and then you can wink my way because we know better ;).

What are your thoughts? Have you experienced push-back because you weren’t an instant Stephen King or JK Rowling? Are friends and family some of your toughest adversaries? Are you your worst critic? Do you need to learn to give yourself grace? Hey, I did and still do.

I LOVE hearing from you!

To prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

ANNOUNCEMENTS:

WANACon now has Day One and Day Two for sale separately so you can choose if you only can fit part of the conference. Just a note: A LOT of major authors sacrificed time for no or little pay to pay it forward and offer an affordable and easily accessible conference for those who need one and WANA is extremely grateful to have them.

WANACon, the writing conference of the future is COMING! We start with PajamaCon the evening of October 3rd and then October 4th and 5th we have some of the biggest names in publishing coming RIGHT TO YOU–including the LEGEND Les Edgerton. 

Get PajamaCon and BOTH DAYS OF THE CONFERENCE for $149 and all recordings for anything you miss or need to hear again. Sign up today, because seats are limited. REGISTER HERE.

For those who are total newbies, I am running a Writer’s Guide to Social Media Class TONIGHT for $39 5-7 EST (NYC time). Use WANA15 for 15% off. We will cover the major platforms, what they do, and which ones might be right for you and your brand.

I am also holding ACHOO!! The Writer’s Guide to Going Viral 5-6:30 EST (NYC time). This class is $49 and, again, use WANA15 for 15% off. Not all content is created equal. This class helps you understand how to understand how search engines work, how to gain favor, and how to create content that will give you traction. Feel like you are blogging to the ether? This class can help.

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106 Comments

Take Your Career to the Next Level–Getting Pruned

Image via Mark Smith Flikr Creative Commons

Image via Mark Smith Flikr Creative Commons

I’d like to blame it all on Jay’s roast, but having time away, true downtime, allowed me to do some thinking (which is generally dangerous and has a wide blast radius). For any of you who’ve done any yard work, you know that for a vine to bear fruit, for a rose bush to produce more flowers, for a tree to grow taller, it needs to be pruned.

One of the key ways we grow in our careers (or even as people) is to be pruned. Pruning hurts. It sucks. It takes away all the pretty fluff we thought was “progress” and renders us naked and vulnerable. After pruning, we might not look like a lot to others, but inside and beneath, great things are happening. Our roots (commitment) dig deeper so we can stand taller.

Image via Keith Williamson Flikr Commons.

Image via Keith Williamson Flikr Commons.

The first step to being pruned is honestly and critically looking at where we are weak. I know there are all kinds of experts who say, “Only focus on your strengths. Don’t work on your weaknesses. You can’t be good at everything,” and that is true to a degree.

But…

On some stuff? We need to become experts.

When I first started writing fiction, my dialogue was fabulous, my prose lovely and my characters all adorable…but I could not wrap my head around the antagonist and plotting, thus wasn’t generating true dramatic tension.

Okay, I was playing Literary Barbies.

This was a critical node that would undermine everything I wrote. So I read every book available about plotting and tore apart every book I read and every movie I watched until I had it nailed. But I had to admit my weakness (pruning) to grow stronger.

Practice does make perfect, if it is intelligent practice.  If practice isn’t guided, it can just create a crap load of bad habits we’ll just have to fix later. Just ask anyone whose worked five minutes with a golf pro. Swinging the club incorrectly a thousand times doesn’t improve our game. It creates tendonitis, back problems, and eventually we get a lot of chigger bites from hunting for golf balls off in the rough.

Image via CompanyGolfLessons Flikr Creative Commons

Image via CompanyGolfLessons Flikr Creative Commons

Ah, but to know where to gain expertise, we need to know and admit our weaknesses and flaws.

Back to pruning. We love to look at our flowers, the stuff we’ve done well. Ah, it’s so pretty. I think I’ll call her “Tiffany.” It’s hard to admit where we fall short or are outright failing.

This is one of the reasons rest is so vital (and has been an area where I’ve been failing a lot). We can’t live off caffeine and adrenaline (Who knew?). And if we are always knee-deep in the mess, we lack perspective. Pulling away allows us a new vantage point and permits our brains to calm down long enough to really “see.”

Know there is a difference between fixing weaknesses and fixating on them.

I launched WANA International about a year ago. I’ve always had an entrepreneurial spirit and I wanted a way to reach more writers and offer affordable classes. I also wanted a way to highlight what I believed was emerging talent and use my platform to boost theirs.

Launching a business (publishing a book) requires risk and often we don’t know what we don’t know. More often, we figure it out when it goes BOOM. The learning curve of being a baby CEO has been steep and I am still learning.

My CEO photo.

My CEO photo.

I have been pruned…a LOT.

I’ve had to fire people I adored, who I really wanted to succeed. I’ve tried technology that sucked and formats of classes that just didn’t work out. Put out classes no one signed up for.

To succeed, we need to take risks and I will warn you ahead of time that a lion’s share of the risks we take (especially early on) will be mistakes. But some will turn out to be the best thing you’ve ever done, too.

I took a risk on Lisa Hall-Wilson and Marcy Kennedy and they have become shining WANA diamonds. But for every person who works out, there are fifty who haven’t. The ones who didn’t? That’s pruning. Each “failure” took me down a notch to learn to be better at diamond-spotting. Still working on it.

Sometimes ideas are just coal.

Sometimes ideas are just coal.

I took a risk helping Piper Bayard with her disaster book, Firelands, which has become a best-seller. But for every Piper, there have been a hundred writers who didn’t want to face the ugly and do the hard stuff. Some just faded away, gave up, and some have been all-out cataclysms (for more read Plagiarism and Terrell Mims–A Chronic Case of Epic Stupid).

Major pruning *head desk*.

Terrell (and others) taught me that talk is cheap. Pay attention to what people do and what they say. Are they congruent? Does the person have character? Are they focused? What is the person’s work ethic? Are they willing to do the hard stuff?

But where would I be if I’d just sat and cried I was bad at business and a failure and terrible at judging people?

Fix, don’t fixate.

Pruning isn’t Personal

I suppose part of the reason it’s tough to have a Kristen Lamb roast is that I serve roasted Lamb daily on this blog :D.

After my vacation, I have a teensy-tiny list of like one small thing…okay a long…okay a looooooong, looooong, like longer than my arm list of stuff I am committed to working on now that I’m home.

For instance, there are areas of business I just don’t understand as well as I need to in order to be an effective CEO. Does this mean I need to get a degree in business and be a new Jack Welch? No.

But I do need to study, to understand stuff well enough to know who to delegate what to and then how to hold said person accountable. I need to know enough to ask the right questions and understand if I am getting the right answers….or even if I need better answers.

Yes, work on your strengths. Writing is my strength and I train it daily. But, as writers, we are also small-business owners. We need to know the business side of our business or we waste time, energy, money and can even get fleeced.

And you will likely screw up. It’s okay. We learn by making mistakes. Too many people expect to write the perfect book the first time out, or hire the right web person day one, or make every business decision perfectly, but that isn’t how life works.

We Can’t Avoid Pruning—Indecision IS a Decision

I actually had to fire someone I cared about because this person would not take risks. This person needed validation from twenty people that every decision was perfect, and if one person said change the plan, this person changed the entire plan. We cannot live life by committee. Not and stay sane, at least.

This person was afraid of being pruned, didn’t want to lose the pretty flowers. But no pruning? No growth.

My advice? Get out there. Get dirty. Take risks. Yes, failure and mistakes will come, but they prune us so we can bear more fruit and better fruit.

What are your thoughts? Are you like and bracing for a new round of pruning? Does pruning scare you? Have you been pruned and have the fruit to show for it?

I LOVE hearing from you!

To prove it and show my love, for the month of August, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

ANNOUNCEMENT: I have a class coming up SOON, Creating Conflict and Tension on Every Page if you want to learn how to apply these tactics to your writing. Use WANA15 to get 15% off.

Also, my new book, Rise of the Machines–Human Authors in a Digital World is NOW AVAILABLE.

I will announce July’s winner when I’ve had a chance to unpack.

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54 Comments

R-E-S-P-E-C-T isn’t FREE!!!

 

Last week in What’s the Problem with FREE!? we talked about how giving away FREE! downloads of our books can actually do more harm than good. I also gave an example of the software company that refused to offer anything for FREE! back in the dot.com boom in the 90s when all the competition was handing out goodies left and right. When every other dot.com was giving away golf shirts, trips, goodies and software for FREE! this company stood firm and offered nothing…for nothing.

Don’t get me wrong, this company gave away FREE! stuff. They just didn’t give it away for free ;).

Free! is Best When It Isn’t Free

I read J.A. Konrath’s  and Bob Mayer’s blogs because both of them provide a lot of valuable insight for the writing professional. At first it might seem that Konrath and Mayer and I would disagree, that we would be at odds. Why? Because Konrath and Mayer will be the first to give us writers a digital kick in our digital @$$ to get off Twitter and Facebook to write more books. They make no bones about telling writers to get back to work and WRITE! Me, being a Social Media Expert Jedi, should be aghast.

What? How can you tell writers to get their tuchus off Twitter? Twitter is the best thing since Gummy Bears! And Facebook? What are you communists in league with SOPA to keep writers from sharing that video with the dancing squirrel?

Actually, I agree with Konrath and Mayer and it is one of the reasons WANA methods look VERY different from most social media approaches. See, I am not here to make you guys social media experts. I am here merely to help you use this tool called social media in the most time-effective way, because the best thing you can do to become a successful author or even a brand is to write more books. Write as many books as you can! Good books.

Write! Write like the wind! This is true for ALL authors—traditional, indie and self-pubbed. The more books we have for sale the greater our odds of success. And don’t think I am telling people to churn out crap just to have more books. There is nothing further from the truth. In fact, I dedicate every Monday on this blog to help y’all grow to be better and better writers. But few things can help our writing abilities like…um, writing.

Rocket science, right?

I just taught an on-line class about branding. I had all kinds of questions about Google Ads, Goodreads, Pinterest, blog tours, etc. to sell books and brand. My answer? Don’t become an expert at social media, become an expert at writing good books. Social media is a means not an end. The one critical ingredient to ALL author brands? BOOKS. GOOD BOOKS. The more, the better. Successful authors are not judged on the quality of their fan page. They are judged by the quality of their books.

Okay, you guys got the point. WRITE!

Yes, sometimes it might seem that I am beating a dead horse, but this is really critical. Konrath and Mayer had a distinctive advantage when they decided to self-publish. If, for no other reason? They had a lot of good books to offer. Why does this matter? Well, for today’s purposes, it has to do with FREE!

FREE! has More Power the More Titles We Have to Offer

FREE! is what can hook a long-term commitment. We can give a teaser to gain passion and loyalty. Yet, we can only do this if we have more than one title for sale. A potential customer (reader) sees that we have more than one book for sale. Ah, but one is FREE! This makes a reader a bit more excited since now…

FREE! is in Context of NOT-FREE!

Value is relative. If readers go to a site and an author has her one and only manuscript up to give-away, we might bite for the FREE! download. But, when we go to an author page and there are ten titles for sale, all for 4.99, yet one is FREE!, naturally we feel better about our decision to bite on the FREE!. Also, because this pricing was given in context, as humans, we will place more value on the download so we are more likely to read this one FIRST.

This is one of the reasons that authors like Konrath, Mayer and Eisler have done so well. Not only were they offering vetted titles, but they offered a lot of them, thus their product (the book) could be judged in context. John Locke, the successful self-published author, didn’t have vetted titles, but he did offer A LOT of them. Thus, those who liked Locke’s FREE! book now had a whole list of other his titles for sale.

FREE! is only valued when consumers believe it costs us (the giver) something.

Go back to the example I gave last week. I have a half a dozen magnet calendars I got for FREE! in my junk drawer. Does any of this make me want to do business with any of these real estate agents? No…because in my mind it really didn’t cost them anything. But what about the agent who sent me a $100 Lowes gift card? (Our agent sent us this after we closed on our house). That man will have my loyalty FOREVER, because he gave something that cost him, even though I know he made money off the sale of our house. He didn’t have to send $100 gift card. He could have sent us a calendar and a thank you note like my mom’s realtor did to her. But he didn’t and he now has a customer for LIFE.

This is why multiple books for sale help the impact of FREE! Since we have other titles for sale at a higher price, then it is perceived (by the consumer) that we are taking a loss when we offer something for FREE! This creates the reciprocity that is critical for driving sales. Reciprocity is very often negated when an author gives away her one and only manuscript for FREE!

FREE! is Most Effective When We Maintain Our Negotiating Power

If all we have is one book…then we give it away, the power has just completely shifted over to the reader. We are completely at the mercy that he or she will be compelled to talk about our book. Since we have no other titles for sale, we have nothing else to gain, other than maybe some ranking on Amazon. But even then, that only worked well when everyone wasn’t giving stuff away for FREE! We are in a position of weakness, of need. Not the best place to earn R-E-S-P-E-C-T.

FREE! is Most Powerful as a Part of a Quid Pro Quo

I’m not, per se against giving away books for FREE!, but I do think that there are smarter ways to go about doing this. As I stated earlier, FREE is best when it isn’t FREE!

In fact, FREE! can actually be a wonderful tool to get customers to spend MORE money…but the clincher is we have to have more than one book to offer.

Since it would be almost irresponsible for me NOT to mention Amazon at some point during this discussion, we will use them as an example. A while back Amazon.com started offering FREE! shipping on orders over a certain amount.

Thus, a person who purchased a book for $14.95 might pay an extra $3.95 for shipping. In total, the customer would be out less than $20. But, if they bought another book for a total of $29.95…they would get their shipping for FREE! Many people probably didn’t even want or need the second book, but the power of FREE! proved just too much to resist. And obviously this tactic works because Amazon still offers FREE! shipping when we consumers jump through various hoops (all of which are, of course, profitable for Amazon).

This is why it is critical to write more and more and more books, especially if you are self-published, because then you can use FREE! to its maximum advantage.

Bundled is Better

A good way to gain more sales traction? Bundling.  Buy two books for $4.99 and get a FREE! download of another short story, novel, whatever. This kind of FREE! makes readers very happy. Consumers are then lured to put out money to get the FREE! I happen to be very blessed to be part of Who Dares Wins Publishing and they do these types of deals regularly and it is a win-win for authors and readers.

FREE! Needs a Perceived Value

FREE! doesn’t have to be in the form of books or downloads. Heck, offer FREE! shipping on orders over a certain amount. Why reinvent the wheel? Copy what works, and, if Amazon has done this successfully, then so can we. Yet, again, this only works when we have more than one title for sale.

My Biggest Gripe About FREE!

I think writers, especially self-published writers, get overly fascinated with marketing, and the allure of FREE! only makes this worse. I see far too many writers uploading that ONE manuscript and then spending every spare waking moment, promoting that one book to the point of being viewed as spam. They tweet with every imaginable hashtag, “Come get my book for FREE! FREE NOW! A book for FREE!” ….and after the 40th time we get this tweet, we are willing to pay the writer to stop tweeting.

They remind me of gamblers chasing their losses. Because ONE DAY they had X number of downloads, they are back at the track trying to make that number appear again. If we run around handing our one and only manuscript for FREE! then what good does it gain us? I am sure there is some good that can come from it, but not the real game-changing benefit that I want all of you to enjoy.

If we study the success stories, especially in indie publishing, the winners always had multiple titles—J.A. Konrath, Bob Mayer, John Locke, Amanda Hocking, H.P. Mallory, etc. So Mayer and Konrath are correct—write, then write some more. Less tweeting and more writing.

When we have more than one book to sell, FREE! becomes a pricing strategy, not a desperate cry for attention.

Yes, I am the social media expert for writers, because I will be honest enough to tell you guys that the point to all this tweeting and blogging and FBing is to drive enough book sales that we can lose the day job and do what we love. We can’t do this with one book. The odds of this are about the same as getting mugged and hit by lightning on the same day. If we are spending too much time on social media, then we aren’t writing more books. Thus, social media is no longer a powerful advantage…and neither is FREE!

So what are your thoughts? Opinions? What are your experiences with FREE!? Any thoughts, suggestions? Recipes for killer chocolate martinis?

I LOVE hearing from you!

And to prove it and show my love, for the month of January, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner every week for a critique of your first five pages. At the end of January I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . Both books are ON SALE for $4.99!!!! And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great book.

Winner’s Circle

Winner of last week’s 5-Page Critique is Tahlia Newland. Please send your 1250 word Word document to kristen at kristen lamb dot org.

Ginger Club is the winner of last month’s 15 page critique. Please send your 3750 word Word document to kristen at kristen lamb dot org.

Congratulations!

Mash-Up of Awesomeness

Porter Anderson’s Writing on the Ether is a WONDERFUL resource for the best information in this industry.

Joe Konrath’s blog is another wonderful resource.

Colin Falconer had an AWESOME blog Historical or Fiction?

Friesen Press has a great post that I need to print and STUDY, Take the Busyness out of Business.

The real way to build a social network by Reid Hoffman over at CNN Money

The Big Reasons Indie Authors aren’t Taken Seriously at Huffington Post

Red Pen of Domm, Why Blog Hits Don’t Matter Though I don’t agree 100% we actually agree on a lot. We can have 10 zillion hits and they are all bots or random clicks. Quality trumps quantity and I agree.

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