Barnes & Noble, Dead Nooks, and Brave New Branding

The big news in publishing this week is Barnes & Noble’s plan to ax the Nook. After losing over a billion dollars trying to make the Nook a contender, it seems B&N’s new CEO is ready to just cut bait. According to Michael Kozlowski over at Good E Reader:

The NOOK segment (including digital content, devices and accessories) had revenues of $52 million for the 4th quarter and $264 million for the full year, decreasing 39.8% for the quarter and 47.8% for the year. Device and accessories sales were $13 million for the quarter and $86 million for the full year, declining 48.2% and 66.7%, respectively, due to lower unit selling volume. Digital content sales were $40 million for the quarter and $177 million for the full year, declining 36.5% and 27.8%, respectively, due primarily to lower device unit sales.

All I have to say is…OUCH.

I’d like to say I find this news shocking, but I don’t. Of course the question will be, what happens next? As an expert, often others ask us to offer up some predictions. Back in 2009 the Nook was new and doing fairly well, so I gave Barnes & Noble ten years before it would be gone.

If B&N did survive, it was going to be through the Nook which I figured would probably just be bought out by Kobo or Sony or some bored Saudi American prince. I adjusted my prediction in 2012 to five years or less and with the recent news, sadly, I might be correct.

So why is B&N still hemorrhaging?

Understand Your Consumer

#PARTY

One reason many major brands have become casualties in the Digital Age is that they failed to understand that customers now expect business (products and services) to come to them, not the other way around. Consumers liked downloading a song instead of traipsing to a music store. Consumers preferred digital photos over dropping off film. Instead of Tower Records and Kodak leading the way to a new model of service, they became casualties.

We are either architects of the future or artifacts in the future.

Now books…

Before e-books, if we wanted to read a book, we made a trip to the bookstore (or library) because that’s where we could buy books.

Complicated stuff, right?

B&N was very predatory in the 90s until about 2007. They made sure to build fancy mega-structures on every corner complete with coffee shops and discounts as deep as their chairs and they didn’t lose sleep over the independents they drove into bankruptcy.

Yet, this was smart. Consumers of the time were fascinated with megastores and this was a good plan that worked for a while. But, business is organic. It grows and contracts and changes and shifts and anyone in business is wise to remember this.

Bigger is better…until it isn’t.

Image via Flickr Creative Commons, courtesy of Keith Nerdin…

What is REALLY an Advantage?

Malcolm Gladwell has a really cool book called David & Goliath: Underdogs, Misfits and the Art of Battling Giants where he explores how elements we perceive as advantages are often serious disadvantages.

The bible story David and Goliath is the ultimate underdog story. Back in the day armies, in order to avoid suffering major casualties, would agree to simply pit their best fighters and winner took all.

Most of you know the story. Goliath the Philistine was highly trained, heavily armored and the size of a TRUCK, who also happened to be armed with a javelin, spear and sword. Yet, he was beaten by a shepherd boy with a slingshot. At first glance, this seems nothing short of miraculous, but if we dive a bit deeper?

Not so much.

If David had taken King Saul’s armor and sword and fought conventionally we likely would never heard this story. David would have been toast…or more like the jelly smeared across the toast. BUT, David refused to fight in a conventional way. A slingshot might not seem like that big of a deal but slingers were the precursors to our modern concept of an “artillery.”

In the Old Testament Book of Judges, slingers are described as being accurate within a “hair’s breadth”. An experienced slinger could kill or seriously injure a target at a distance of up to two hundred yards. ~Malcolm Gladwell, David & Goliath

This is a long way of saying that sure, Goliath was heavy infantry, but David’s sling and stone had the equivalent effect of Goliath being shot in the face with a fair-sized handgun. David refused to play by conventional rules and he won. Goliath’s fatal mistake was in assuming the conventional rules of engagement would apply.

In a marketplace governed by being leaner, meaner, faster and more convenient, propping up Goliath-sized stores was just a bad plan. Sure, Nook had the potential to rescue B&N out of their predicament, but it didn’t. Why?

Because the Nook was still acting like a Goliath.

B&N…HELLOOOOO?

The company had an identity crisis and failed to make the full transition away from being BIG. Instead of leading the charge to being small and lithe, they tried to use Nook only to prop up the same old way of doing business.

In my opinion, this is like a partial heart transplant. Either be fully committed or forget about it.

They remained married to Big Publishing and bloated price models, were less than supportive of indies (even though those were SALES), and they were still scope-locked on brick-and-mortar.

And before anyone laughs, I think it is pretty safe to bet that Blockbuster Video would still be among the land of the living had they introduced the Redbox technology first. But, instead they kept doing the same old same old and tried to use on-line video only to buttress the lackluster stores that were growing weaker by the day.

And now?

Brave in a Brave New World

We live in amazing times where branding happens at the speed of light. We cannot afford to be idle. A lot of the big brands are feeling this in a major way. This is not limited to publishing. I know this because I work with a branding firm and most of our major accounts have been reinventing what one would think of as firmly established brands.

Sure, in a consumer market where there are only a handful of beer companies, it is safe to use the same kind of marketing. But what happens when the marketplace is deluged with microbreweries and boutique brands? When the young people prefer to enjoy an Ugly Pug Lager or a Buffalo Butt Amber instead of a Miller Lite? How do you not only remain relevant, but convert the youth into being the next generation of loyal consumers?

We have to be brave. We have to fight like a David.

Writers are the ultimate Davids. The indies are responsible for altering the publishing landscape. Writers have unimaginable creativity and resilience. Writers understood the business was about stories, not paper. We didn’t care how readers partook of our books (paper, digital, smoke signals, carrier pigeons), we only cared that they DID. Writers embraced the power of social media and a lot of folks in publishing are now eating the words, “You don’t need social media. All you need is a good book.”

When all the smoke has cleared and B&N either reignites or fizzles out, it won’t matter. Writers will still remain. It just seems funny to me that the very people the Book Goliaths so recently wrote off (writers) probably could have taught them a thing or two 😉 .

And what we can take away from all of this is that we writers have to stay frosty. Books are not about us, they are about the reader (code for consumer). We can look at what might appear to be a disadvantage and look at it in a new way. In the end, it takes grit to do what we do. So stay BRAVE.

What are your thoughts? You think B&N is just buying time until the end? Do you think they could rally back? How could B&N reinvent in a way to gain your loyalty?

Quick Announcement: Due to popular demand, I am rerunning my Hooking the Reader—Your First Five Pages at the end of the month and I am doing something different. Gold Level includes me looking (and shredding your first five) but I have added in some higher levels and will look at up to 20 pages. This can be really useful if you’re stuck. I can help you diagnose the problems. It’s also a great deal if you have to submit to an agent and want to make your work the best it can be.

I LOVE hearing from you!

To prove it and show my love, for the month of JULY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less). 

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook. 

Three NEVERS of Social Media for Writers

Image via Flickr Creative Commons, courtesy of Kenny Louie

These three professional blunders can hang on like the smell of dead fish and stink up our author career, so avoid them at all cost. I understand that many of you who follow this blog are new, so if you’ve made one of these mistakes, you’re learning. We all oops (especially in the beginning), so don’t sweat it. Yet, I see these three behaviors far more often than I’d like.

You’ve been warned ;).

NEVER Be Nasty in a Blog Comment

I am fully aware that my blog can’t make everyone happy. I work my tail off to entertain and enlighten but I know I can’t be all things to all people. If I’m not your cup of tea? Just click the unsubscribe button at the bottom of the e-mail WordPress sends you or e-mail me and I will happily assist you leaving (and cry later *sniffles*).

There is no need for this:

Ohhhh-kay.

The irony was 1) I didn’t even write this particular post. It was a guest post and an excellent one at that 2) It wasn’t negative at all. It just wasn’t coated in glitter and fluff. Professionals don’t have a lot of time and shouldn’t need to be handled with kid gloves and 3) Was it really necessary? I’s written over 600 posts at the time, and one wasn’t her cup of tea? So we just carpet bomb?

I once wrote a humor post about my many failed attempts to join the military. It was a humor post. It was posted for Memorial Day and to honor those willing to sacrifice for the very freedom this person liberally uses…

Yes, this counts as a troll…

Oh, and a warning. Trolls will bait you with the, “You will censor my right to free speech” to get you to approve a nasty comment. But they forget we actually don’t have universal 1st Amendment Rights or we’d be able to yell “FIRE!” in a movie theater or stand and scream profanities and threats in the middle of an Applebee’s without being arrested. Don’t fall for it. Your TRASH function is there for reason.

Also, blogs count as a benevolent dictatorship.

And my personal favorite?

Um…OUCH.

See, the thing is, if you want to tell a blogger she has the brain of a retarded chimp, that she’s a loser-poseur fake, don’t do it in the blog comments (or at all, for that matter). AGAIN, the comment is there forever, complete with the commenter’s name and face.

Oh, and it’s spelled “expertise” by the way 😉 .

Most of the time, when I get nasty comments like these I just send them to the trash. They aren’t heathy for the comment community and everyone has a bad day, which is why I didn’t include the gravatars or names of these nice people. But, remember, not all bloggers will be nice.

I have the right to be wrong and y’all have the right to un-sunbcribe, never buy one of my books and tell all your friends that oatmeal is smarter than I am. I get that I can’t please everyone, but there is a way to disagree and remain polite, respectful and professional. There’s no need for ad hominem attacks.

If someone writes a blog you don’t like? Fine. But keep in mind that this person worked hard and for free to offer you something of value. All they ask in return is for some common human decency.

People have long memories regarding those who are needlessly cruel. And sure, a blogger might be a new, unpublished nobody. Doesn’t mean he or she’ll remain that way. We never know who we might need one day, and burning bridges is a bad long-term plan.

If you do goof and hurt a blogger, just e-mail them and apologize or apologize in the comments. A lot of bloggers (I’d like to believe) are reasonable. Own the mistake and ask for gratis.

Never Be Nasty on Twitter

Twitter is a wonderful tool, namely because it can help us go viral. Yet, that’s precisely why we must handle it with care. It can go VIRAL. A random woman on Twitter tweeted a nasty remark about rapper Ice-T’s wife and millions of fans pounced.

This woman had to delete her account and practically go into witness protection. I am certain she didn’t think it was a big deal at the time, but it shows that tweets should be handled with care.

Sure, we can delete tweets, but often by the time we realize we need to delete one…it’s already too late. Twitter goes quickly, so it can get out of hand quickly.

Never Write Bad Book Reviews

This doesn’t apply to book bloggers and book reviewers. That’s your job and we love that you give us guidance on what to read. But, as authors? I believe in what Candace Havens calls Writer Karma.

If I can’t give a book a great review? I just don’t review it. Again, publishing is a small world and we all need each other. The world is already out to throw us under a bus. We need each other to keep from turning into cutters.

***And yes, I KNOW “experts” tell writers to blog book reviews, but that’s a BIG, HUGE, MASSIVE no-no in my book. First because writing reviews is a HUGE time-suck. Average of twelve hours to read a book then time to craft a review. Even if you posted once a week, that is 36-40 HOURS per month we could have spent on the novel. Second, book reviews will never go viral, EVER. And thirdly? Reviewing books muddies and undermines the author brand.

If a writer really bungled and you just cannot remain quiet? Send him or her an e-mail outlining the problems and maybe suggestions how to do better with the next book. This way correction is private and we aren’t publicly and permanently humiliating a peer.

Some writers might not respond well, but I know I’ve gotten e-mails that actually were really helpful. Readers who spotted typos or formatting errors that could be corrected. The idiot stuff? I just ignore, but I do appreciate that it was handled privately.

If you goofed on this and now feel badly, remove the review. In the future, focus on reviewing what you love.

Our BRAND is AUTHOR, not “book reviewer.” My opinion is we can’t do both.

Book reviewers have to be forthright to be taken seriously. This means some books will get shredded. This can undermine how our fellow writers feel about working with us as authors.

“Hey, I publicly shredded your first novel with a two-star but thoughtful review. I have a new book coming out. Can I guest post on your blog?”

“SURE! Just as soon as you send me a lock of your hair to complete that voodoo doll I crafted in your likeness.”

Image via Flickr Creative Commons, courtesy of Juha-Matti Herrala.

I have a post that delves deeper into this conflict of interests HERE. Remember, we can be Siskel & Ebert or Steven Spielberg. Tough trick to be both.

We Are Human

Image via Flickr Creative Commons, courtesy of Sally Jean

I’d love to tell you I’ve never made a mistake, that I am the shining example to all, but I’ve had bad days too. I’ve screwed up and had to apologize. Just own it and say you’re sorry.

We all need grace, let’s just try not to make a habit of needing it too often. We’re wise to remember there’s a human on the other side of that screen. The digital world is wonderful, but it takes work (and sometimes holding our tongue fingertips) to keep it a positive experience.

Have you ever had someone shred you publicly on your blog? On social media? How did you handle it? Did you cry? I used to. Have toughened up. Do you delete the comment or leave it up so everyone will know they’re a jerk and steer clear? When you see comments on a blog that are rude and in bad taste, what do you do? Do you make note of the name? Defend the blogger?

I love hearing from you!

To prove it and show my love, for the month of FEBRUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook. 

Can Social Media Tools Make us a Social Tool?

AVOID THE SHINY! (Image via David Kayzer Flikr Creative Commons)

Social Tools can make life a lot easier. I cannot imagine trying to keep up with all the people I follow on Twitter without the aid of TweetDeck or HootSuite. This said, those tools offer some little extras that are enticing, but I am here to warn you to stay away from the shiny.

No Need for Multiple Identities on Twitter

Yes, I know TD and HS allow you to have multiple identities. Don’t go there. You need only ONE identity—the NAME that will be printed on the front of your books. If you can’t get it, be creative. Add a “writer” or “author” in front or behind. Use initials. Add a number, an underscore, or even a state designation. I am @KristenLambTX.

ONE IDENTITY, PLEASE.

Writers complain all the time they don’t have any time for social media, but then they have more personalities than Sybil running around making a mess. We only need to hear from YOU, not your book (we can’t emotionally connect to an inanimate object) and not from your characters.

Remember if we are following you, we might follow the other identities too and then we are just being buried in redundancy.

DO NOT TWEET AS A CHARACTER

Tweeting from the perspectives of characters is a gimmicky time suck that fractures our brand and attention. Additionally, anyone interested in following your characters has likely already bought and read the BOOK. This said, this activity does nothing to gain new readers, and for those of us who haven’t read the book? We have no idea what’s going on. And, once we realize you’re conversing with yourself, it seems creepy and weird.

I know there was a best-selling thriller author who I followed. He was constantly talking to someone from the CIA. This didn’t seem weird because Barry Eisler talks to REAL experts all the time on Twitter. The person this author was talking to had a blacked out picture and a bio, but it really looked like some expert from intelligence who wanted to remain anonymous. Months later, I went to buy the author’s book…only to realize I had been following and talking to his character.

*head desk*

I was mortified, then ticked. I unfollowed both and, needless to say, didn’t buy the book.

Multiple Identities Can Get Us In Trouble

There is no humanly way to keep up with multiple identities AND write books. Often, people who use this tactic, resort to automation. Yeah, we love talking to computers. I call Sprint daily so I don’t feel lonely.

People are on social networks to socialize. If we wanted to buy crap we don’t need, we’d be on the Home Shopping Network, not the social network.

Don’t Make Us “Friends With Benefits”

Automation and preprogramming is taking without giving. We expect others to be present and vested, whereas we are too busy to hang out on Twitter. Thus, what we are telling others is that they are Friends with Benefits. All the benefits of friendship with none of the time and emotional sacrifice.

No we don’t feel used at all.

Automation easily gets out of hand, especially when programmed using hashtags. We had an author coach with four identities (all her picture, but different variations of her name) programmed to blast #MyWANA daily, multiple times a day with slight variations of the same messages. Let’s just say, we didn’t buy her services.

We were too busy looking for digital pitchforks and torches.

Triberr is great if we use it to keep our favorite blogs in one spot. All too often, however, it’s been a major source of link spam. TrueTwit (aptly named) might keep you “safer” from spammers, but it opens anyone who clicks that link to validate they’re human to being phished and hacked.

Note: NOT that hard to unfollow and report a bot. Don’t make people jump through hoops.

Avoid the Allure of Algorithms

Yes, I know fan pages can tell you what you posted what time of day what image recieved the most shares and from where, but ignore this. Are you on Facebook or ovulating? Just talk to people. When we pay too much attention to numbers, we get into gaming behavior. We keep trying to duplicate the “magic” and there is no “magic” to be duplicated. Even if there was magic (which there isn’t), all it takes is a slight “tweaking” of the algorithm to change everything.

Just ask anyone who’s been a member of Klout more than six months.

Social Tools are great, but if we focus too hard? A Social Tool can make us a Social Tool. We spam others and automate and wait until Thursday EST just after lunch to tweet about kittens in league with satan because that seems to get us the most followers.

Ticket to CRAZY TOWN.

No Social Media Day-Trading

The WANA Way is a long-term investment. It’s the 401K filled with mutual funds. Keep adding little by little and one day, you will cash in BIG, but only after investing in people and relationships over a long period of time.

Social Tools are Social Media Day-Trading. We are locked to the numbers and gambling on this behavior or that, or adding more identities to make the numbers look good, and NONE of this will have long-term effect…unless one counts wrinkles, gray hair and a twitch in our left eye.

Use Tools to Build Community

I use HootSuite so I can engage with all kinds of people. If I used regular Twitter, there is NO WAY I could keep up or forge friendships effectively. Just because a tool offers a lot of shinies, doesn’t mean they aren’t a bug writer zapper.

What are your thoughts? Have you had trouble with tools? What ways to you use them effectively without devolving into a bot?

I love hearing from you!

To prove it and show my love, for the month of March, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of March I will pick a winner for the monthly prize. Good luck!

Join this Class or the Pixies WIN

Holy Moly! Yes, folks. We are officially closing in on Christmas and the beginning of a New Year. If you guys are anything like me, about half your 2011 resolutions were forgotten two and a half weeks in when you were so hungry you contemplated holding up your local Cinnabon with a shotgun.

I might not be able to help you keep your resolution to lose weight, but I CAN help you reach the goal of creating a successful author blog with the power to SELL BOOKS.

Today I am going to explain why you need my Blogging to Build Your Author Brand Class. Tell your family you want this for Christmas. Two months of class for only $40!!!! In the comfort of your own home!!! You can even wear that dreadful Snuggie you will almost certainly get as a White Elephant gift.

My class will teach you about author branding and how to blog in ways that leave you time to go to the gym watch all the Firefly reruns. But, if I haven’t convinced you to sign up for your own good, then how about this?

Sign up or the Pixies win.

Pixies? Yes, Pixies.

Every day is a challenge for us to manage time, to learn to say no, and to focus. We do best learning ways to get the most output for the minimal time input. *cough* Which is why you need my class. That and January 15th is when the Procrastination Pixies hatch and come to feed….on your dreams.

Oh, I’ll start a blog on Monday after I clean up the tinsel the cat puked all over the guest room.

One of the most common Procrastination Pixies falls under the genus species name, Activia Pixius Busyworkus. This pixie masquerades itself as a really great use of time, but, in reality, is a total time-suck that can have you scrapbooking by lunch.

What does an Activia Pixius look like? The genus includes, but is not limited to, thank you notes three months after Christmas, watching old home movies, organizing baby pictures, and quality time with the Thigh Master you bought in 1994.

Basically any chore that made you groan and roll your eyes until it came time to sit and write is guaranteed to be an Activius Pixius. You make a vow to start blogging regularly, and suddenly that junk drawer that hasn’t bothered you for the past six months is calling out to you like a siren.

Give in to the Pixies and sure, guests can eat off your floors, but sadly, shiny floors do not impress agents. I know, I asked the one locked in my closet—ha ha ha ha! Kidding. My closets are way too cluttered to fit an agent!

Organized cabinets do not sell books. They might make more room for all the books left unsold, but that’s about it. Clean floors don’t sell books. Organized dressers do not sell books. Heck, traditional marketing won’t even sell books. What will sell books? AN AWESOME-SAUCE BLOG!

Just because we are literate and can string together nouns and verbs in a coherent fashion doesn’t mean we know anything about what makes a successful blog that connects to tens of thousands. Just because we recognize a box of Tide or a Xerox machine doesn’t mean we comprehend author branding.

Yes, I made all the mistakes so you don’t have to. Better than that, I have a track record of proven success to back up what I teach. Not only have I put both my books at the top of the best-selling list, but WANA methods have helped other authors rise from total obscurity to become best-sellers as well (and land some pretty fat six-figure publishing deals).

It is one thing for me to tell you guys that you need to a create a successful author blog. It is an entirely different thing to SHOW you how to build one.

When it comes to blogging, you might be thinking:

What do I say? I’m not an expert. Who cares what I have to say? How do I keep fresh and interesting content? How can I do more with my blog than just journal or talk about writing? How can my blog connect with readers?

How can I afford alcohol, candy and new shoes with this new budget?

ACK!!! See! Procrastination Pixie! *hits with a fly swatter*

Where was I?

Knowledge is power. Now, let me ask you some questions:

How educated are you about social media as it applies to authors? How much is this lack of knowledge hurting you and your platform? How much time is it wasting in being unproductive? What are going to be the long-term effects of building a platform on a faulty foundation?

How much time will a little bit of good education save you? How much more time will you have to work on your next novel? How much more time will you have left over to stop drinking and clean out the garage?

Maybe not on the same day, but you get the point.

How much more success will you have because you took time to learn from the successful?

You guys don’t need to reinvent the wheel.

There is A LOT of misinformation about what constitutes an author brand. Many social media experts don’t understand that writers are different. Yes, we really are special unique snowflakes. Author brands are highly unique and complex. What works for Starbucks doesn’t work for writers and for selling books. Go here if you want to know why traditional marketing doesn’t sell books.

I am a writer first. The brand I will help you create will be with you for a lifetime, will grow as you and your career grows. Blogs need to define our brand, not hold us hostage. Not all blog content will work well for growing your brand. Good content and a solid brand are key to working smarter, not harder.

Order now and shipping and handling is FREE!!!!

The self-made man is a myth. No one is successful alone. If we try to do social media all by ourselves by blitzing out spam and form-letters and collecting neat e-mail lists, we are more likely to wear out and give up than to succeed.

WE ARE NOT ALONE!!!!!

The key to being successful on social media is to learn to work as a team and create community. Our team will keep us focused and the Pixies at bay.

I didn’t become successful alone. I had help. More help than I deserved. Now I am here to teach you guys how to create a community vested in your success. We need to learn how to connect to influential people. We need to connect to more than just other writers.

Don’t let the Pixies steal another year. Stand your ground and choose success. Sign up as soon as possible! There are only 100 slots and last time the workshop sold out. Currently over a third of the slots are already filled so time is running out!!!!

If you have taken my workshop, take a moment and share what you learned and how the workshop helped you, transformed you, or revealed six-pack abs you didn’t even know you had. What are your thought? Fears? Cool recipes for rum balls? I dig hearing from you.

And to prove it and show my love, for the month of December, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner every week for a critique of your first five pages. At the end of December I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . Both books are ON SALE for $4.99!!!! And both are recommended by the hottest agents and biggest authors in th biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books!