Blogging is probably one of the most powerful ways to build an author platform. The blog gives others a chance to know us and support us because of our writing. Yet, there is one question that I always get when I mention blogging:
How often should writers blog?
Everyone has an opinion, including me. But, before we get to my two cents, I know there are competing theories. Let’s take a quick look at those.
Blogging Every Day or Multiple Times a Day
Some experts recommend micro-blogging—blogging in short burst several times a day or short blogs every day. I think if your goal is to be a famous blogger, this can work. As writers, though, most of us are already balancing a day job, kids, housework, and a WIP. So blogging every day or more than once a day is hard on us and probably hard on our following as well.
Can you blog every day? Sure. It is a great way to saturate the Internet with your content and help fast-track a brand. I don’t think this approach is a good fit for most writers, though. If you can commit the time and be interesting that often, rock on!
Blogging Once a Month
Some experts advise once a month. Whoo-hoo! Yay! Only one blog a month!!!! *happy dance*
Okay, yes, there is that benefit of only having to write one post a month, but there are a lot of advantages we lose with this method.
I think that what we lose in this approach is the ability to build community and relationships using the blog. Sure, we save time in having to write fewer blogs, but then we need to commit time in other areas, like lengthy e-mail lists. So, do we save time, or do we just shift it elsewhere?
If we post blogs regularly, people are connecting with us regularly and come to feel as if they know us. Why? Because they DO know us.
We are vested, posting content that serves the reader, and we are interacting with those who comment. We aren’t just surfacing once a month, expecting those around us to drop everything to pay attention to us and our blog.
Can the once a month approach work?
Sure. But this approach relies heavily on going viral…which is hard to do without on-line relationships to
propel the momentum.
For instance, my blog has a very large following. But, this blog has allowed me to forge relationships with other bloggers who also have large followings. My efforts now work exponentially instead of linearly. I don’t have to personally connect with 100,000 people. I have a team to help me. What’s better is that when my team promotes me, it is more genuine (psst–it’s also called word of mouth). Traditional marketing cannot compete.
I also think that blogging once a month makes it very easy to lose the top-of-mind with others. People have very short attention spans these days and a month with no content is a lifetime. Also, I don’t know about you, but once a month is really hard for me to remember. I had to get my computer to remind me to give my dog a heartworm pill once a month and I was STILL lousy at remembering. I think if we blog only 12 times a year, the blog is easy to forget all around.
What is the “Magic” Number?
I recommend a minimum of once a week. It is enough to stay top of mind with followers, yet not overwhelm anyone.
Ideally? I recommend three times a week, especially in the beginning. Why? Well, I know this sounds weird, but three times a week is actually easier than once a week. Blogging three times a week holds a number of advantages that are especially beneficial to professional writers:
Regular blogging places us in a professional mindset.
Writers write. Blogging is a great way to warm up those fingers and get the brain in gear. When we are writing a novel, we get little outside validation. Most of the time, friends and family think we are, at worst, lunatics, and at best, hobbyists. In short, others do not believe what we do is work or even a job. Blogging is a great way to demonstrate that we take our craft seriously. How? We wouldn’t spend time building a platform for a book we had no intention of finishing. Also, again, writers write.
When someone asks, “What do you do?” and you say “I’m a writer,” you know the next questions are going to be, “What books have you written? Anything I might have read?”
Blogging helps with confidence. We can say, “Well, I am finishing my first novel but you can go to my blog here.” A blog gives a professional front. It also helps switch us from hobbyists to true professionals.
This transition is vital. What if you decided you wanted to play baseball at a professional level? Would you just wait until game day to pick up a bat? Or would your lifestyle have to change to incorporate regular practice to take this “hobby” to a new level?
Blogging makes us faster cleaner writers.
When I look at some of my early blogs, I cringe. My thoughts are all over the place. Blogging works on our ability to mentally organize content. This helps us become better writers all around. Even plotting for a novel requires us to be able to organize our thoughts efficiently. Blogging is great exercise for that.
Let’s look at sports again. Years ago, I played soccer, and we had to run through a lot of tires. In three years of playing soccer I was never once assailed by a Goodyear tire on the field. So what was the point? It taught me to be quick on my feet so I would play the game better.
Blogging is like running cones or tires, or doing wind sprints. It makes us stronger, faster and better. The more we do it the faster the results.
Blogging feeds the spirit.
A huge part of this business is mental. Stephen King said, “Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.”
I know of many writers more talented than me, but they won’t ever be published. Why? They gave up. As artists, we need to pay close attention to our mental state. It is easy in this business to get overwhelmed, burned out and give up. Blogging gives us validation in the lean times bewteen books.
The Big Picture
Am I telling you guys to blog because I can give you a magic formula for books sold?
100 blogs x 2 years divided by # comments X Pi = NY Times Best-Seller List
No, I encourage you to blog because it will make you stronger, faster, cleaner writers AND it will connect you to a large community of support so you don’t have to drive your book sales all by yourself. Instead of spending time putting together lengthy e-mail lists, write blogs instead. It takes the same amount of time and yet one approach makes us good at spreadsheets…the other makes us far better, stronger writers which means BETTER BOOKS. We also get really great at obliterating deadlines.
Blogging also keeps our head in the game. Back to sports. The pep rally is critical. All the practice in the world cannot help a team with low morale.
So back to our question, “How many times do we need to blog?”
There isn’t a clear answer. It is up to you and your strengths. Some people come from a sales background and their strength rests in putting together e-mail lists and launching marketing campaigns. If that is your strength, go for it!
For me? I am a writer. It is what I love and do well and I work hard every day to do it better. Blogging allows me to build a platform and strengthen my writing skills simultaneously. It permits me to do my passion WRITING.
My preference? I like three times a week.
Some people are against blogging three times a week because they don’t want to overwhelm their subscribers with fluff. My solution? Don’t write fluff. Blogging is a skill. It gets better with practice. You will get better at hooking readers with titles and content the more you do it. This will help your WIP as well.
Three times a week helps your blog and your skills grow faster. I have recommended this approach to many of my students. They kicked and screamed and whined, but when they started seeing the numbers climb and the subscriptions take off they were believers that three times a week really is easier.
But when we get down to brass tacks…
I recommend that you blog as often as you can be counted upon and still finish the books. The point of blogging is to eventually drive sales for our books. The finished product is paramount.
Back to blogging. There is a bare minimum we need to meet, or just forget it. There are too many writers who post when they feel particularly inspired. Hey, I was guilty once. But that isn’t the behavior of a professional.
Once a month, I think is not often enough for our blog to be much help in our platform. I advise a minimum of once a week or just forget blogging.
What are your thoughts? Do you love blogging? Hate it? What are your biggest challenges? What are some benefits you might have gained blogging?
I love hearing from you! And to prove it and show my love, for the month of July, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner every week for a critique of your first five pages. At the end of June I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!
Note: I am keeping all the names for a final GRAND, GRAND PRIZE of 30 Pages (To be announced) OR a blog diagnostic. I look at your blog and give feedback to improve it. For now, I will draw weekly for 5 page edit, monthly for 15 page edit.
In the meantime, I hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . Both books are ON SALE for $4.99!!!! And both are recommended by the hottest agents and biggest authors in th biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left over to write more great books! I am here to change your approach, not your personality.