Posts Tagged blogging for authors

Selling Books in the Digital Age—We ALL Have an Image Problem & Here’s What To Do

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Original image courtesy of Phillip Capper Flickr Creative Commons

We live in a wonderful age to be a writer but a terrifying one as well. It’s wonderful because there was a time when we could have gone to our graves without ever seeing our work published and holding our work physically in our hands. Now? Good news is everyone gets a chance. Bad news is everyone gets a chance.

Before self-publishing took off, I was not a fan of the whole idea. The reason? I knew the problems it was going to create. We were opening a door we could never close.

When we had gatekeepers, there was an assumed standard. To say we were “published authors” actually meant something. Now? It means next to nothing.

Great you’re a published author. So is my cat.

Johnny Cat wants to write his memoir...

Johnny Cat wants to write his memoir…

With barriers to entry removed, we’ve created a problem with public perception when it comes to how they view our product—BOOKS and by association? Us (authors).

Perception is Reality

Ever heard the saying “Power perceived is power achieved”? Works for value too. “Value perceived is value achieved.” Therein is a lot of our problem. The sheer volume of books paired with the ability for everyone to be published has diminished the perceived value of our product. It is now up to authors to actively demonstrate value to the consumer.

See, in the “olden days” a book alone meant something. A book had inherent value. A book in and of itself represented more than just a story. A physical book in your hand represented countless other authors who tried and failed, but this author, this author got an agent, landed a contract and was…published. This author was worth a publisher’s investment. This book was worth shelf space at a bookstore.

Fast-forward into the digital age and now what is a book? Heck, what is a “real” author?

Image courtesy of Wikimedia

Image courtesy of Wikimedia

Since self-publishing was not a viable model until very recently, most of your average consumers really had no idea it existed…until now. These days, even regular people, if you say, “I am a published author.” The next question often will be, *weird face* “Yeah but are you self-published?”

This is because the very nature of the product has changed. Now in a world of infinite “shelf space” with no real barriers to entry, anyone can be published and the public has caught on to that. So “books” mean far less to them than ever before and for good reasons.

I am not here to pick on self-published authors because I am one. I have actually published all three ways (traditional, indie and self-pub). Sometimes, there are excellent business reasons to self-publish.

For me? I had one of the top agents in NYC. I was with Russ Galen. Love Russ. Great agent. But it turned out that a social media book just was not a good fit for traditional publishing. Russ worked his tail off because he saw a book like mine was necessary.

Though my agent loved my book, traditional publishing was at that time, simply not as open to the idea as Russ was. So? I published on my own. But Rise of the Machines—Human Authors in a Digital World was guided and had the oversight of the best set of eyes in New York. I hired the best cover designer in the industry and the best interior designer and formatter money could buy.

Meaning? Not all self-published books are junk.

Problem is? Too many of them are.

What does all this mean? It means that twenty years ago selling a book was very different than selling a book today. Customers had a far different perception of the product twenty years ago.

Why the Struggle?

Image via Frank Selmo WANA Commons

Image via Frank Selmo WANA Commons

One of the reasons writers are struggling and will continue to struggle is that everyone thinks they can write.

See, the arts have always been vulnerable to people, consumers, corporations, etc. taking advantage of us. There is nothing new about that. But, for musicians, it’s different. The average person at least recognizes that they can’t play a guitar like Slash, the piano like Billy Joel or sing like Beyonce. The regular consumer for the most part doesn’t believe they can do what the musician does.

Now? We writers are in a real pickle. A lot of people honestly believe that simply having command of your native tongue qualifies you to be a writer. I can’t count the number of times I have heard people say to me, “I’ve always wanted to write a book. I just never had the time.” As if TIME is the ONLY factor separating that person from George R.R. Martin.

Could you imagine us saying, “Yeah I have always wanted to cut open a person’s head and do surgery. But wow I just never had the time.”

Before self-publishing, sure folks believed they could write a book, but they didn’t all believe they had what it took to get published. So at least we had that in our favor.

But now that everyone has the ability to claim the title, “published author” let’s just say we have to approach our careers very differently because “When everyone is special then no one is.”

Books Are No Longer Enough

Image via Flikr Creative Commons, via Mikko Luntiala

Image via Flikr Creative Commons, via Mikko Luntiala

When I first started this blog years ago I said this would happen and here we are. We have to have a brand and a platform capable of driving sales. It is not enough to have a book. Even if you want to traditionally publish, it doesn’t matter. Agents won’t even look at you of you don’t have a platform and for good reasons.

Platform and Brand Aids in Discoverability

There are millions of books for sale. Millions of choices and this is overwhelming for consumers. Our greatest enemy is obscurity.

Before the digital age, shelf space was limited and finite. Thus, the infinite shelf space of the web is a double-edged sword for authors.

If you read my post The Ugly Truth About Publishing then you know that one of the major problems created by the arrival of the megastores like Borders and Barnes & Noble was that they didn’t leave authors on the shelves long enough to cultivate an audience. Also, since shelf space was limited, authors no longer had their backlists available and this seriously impacted the earning ability of many writers.

The Digital Age helped this tremendously. Now, a new writer can publish a good book and maybe it only sells a handful of copies. But, because there is no expiration date for it being on the shelf, the writer has time to cultivate an audience and be discovered.

I had this happen with a writing duo who bought my first social media book. Saffina Deforges and Mark Williams (her coauthor and silent partner) went from selling a couple of books a month to selling a hundred of thousand copies in only a few months and breaking all kinds of records. Sugar & Spice, a book no agent would rep and no one would publish went from complete obscurity to one of the biggest selling e-books in UK history.

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Same book that sat at #1,372,760,092 on Amazon later shot to #1 in multiple categories. Same book that sold no copies later broke records. Only difference was they applied my methods and gained discoverability using social media.

What good is a book no one knows about?

Even traditional publishers appreciate discoverability is their problem too. Borders and B&N in their greed wiped out the indie bookstore ecosystem. Borders then imploded and B&N has experienced record contraction. Even if you go into one of the handful of remaining B&Ns it’s a lot of books to sift through and you want consumers to find your book, you will need a brand.

Books Have an Image Problem & Brands Can Fix That

Remember a book no longer holds inherent value.

Because the concept of “books” has been contaminated with so much bad writing, now the author also has to be part of the package. Told you guys we were really the oldest profession ;) .

I have my contest that I hold every month to encourage you guys to comment. It’s my way of giving something back and nudging you out of your shyness. But I’ve gotten 20 page samples that were so bad I nearly could not finish. But when I sent the pages back, dripping RED…the author responded with, “Well, my publisher loved it and it’s being released.”

…and the other half of that sentence is—being released into the world and onto the unsuspecting public.

There are ways to counter this with the product. We write better books. Seek people who will be truly critical. Hire real editors. Invest in good formatting, covers, etc. The problem is, no matter how good the book is? It won’t matter these days. Until that book is in someone’s hands, all that is moot.

Fortune Favors Those Who Hustle

So branding is going to aid your audience in finding your work (they can judge you later). It’s no longer a nice little extra. It is mandatory if you want to make it in this business. One of the reasons I am a huge fan of authors having a blog is that it helps develop trust. Readers need that because a lot of other writers (or “writers”) have betrayed that trust.

You can’t slap lipstick on a pig and call it a super model.

When we claim I am published readers assume a level of quality. Too many writers were so eager for the title they cut corners and didn’t earn the title and relationships with readers have suffered.

Thus, sadly, all of us now feel like we are dating someone who’s broken up with a psycho. We now have this additional burden of proving we are not out to boil their bunnies.

This is where social media comes in and where a blog is super helpful.

These days people are looking for the pros and when they find them they latch on something fierce.

Search engines deliver new fans to me daily, but why I keep fans is because I have content. I don’t just blog when I feel like it. Most of my competition however? Does. Thus, when people find my blog, there are vast archives for them to peruse and get to know me. They learn that I am not “playing author.”

I am doing this for real. I am a pro. I show up no matter what. Also, blogs play to a writer’s strengths. Writers write. People get a taste of your writing voice and can fall in love with it. Even though I blog on writing, social media, pop culture, humor, etc, the unifying feature is my voice. Right now I have a mystery thriller that has been accepted by a traditional publisher. I assume when it is for sale, y’all might give it a go because you enjoy the blog. It is far simpler to go with who you know and like.

By reading this blog you learn so much about me as an author. The writing is clean. It isn’t riddled with typos. It’s coherent. It’s fun. It’s engaging. I’m using my blog to earn your trust. If I earn your trust here? Far easier to then ask for the sale because I have actively demonstrated I am valuing your time. You spend time with me and TIME WITH LAMB = TIME WELL SPENT.

Those who come across my blog and don’t feel time with me is time well spent, well they are clearly brain damaged and have bad fashion sense not my audience. My blog has done us both a favor. My voice connected me with the unusually good-looking and intelligent people out there who are my audience and weeded out the secret nose-pickers who would have possibly left a bad review except Amazon doesn’t let them review in Crayons.

Anyway…

It’s a great time to be a writer. Focus on writing the best book possible no matter which way you publish. There is no bad way to publish, no wrong way to publish. But you do need a platform if you would like to make money. 

For those interested in learning how to create an author blog, I am holding a class on it this Saturday in my W.A.N.A. International virtual classroom so you can attend from home and at your computer #pantsoptional. The recording of the class comes with purchase. Yes blogging is a very unique form of writing especially when you are blogging to build a fan base for fiction. Also you are going to need time to actually write books. We cover all that. Feel free to peruse the old free archives or pick up my book if you would like to know more.

And for some EXTRA FUN! ME! Hey, don’t feel dumb. I did once write crap too!

What are your thoughts? Are you frustrated that everyone believes they can write a novel? They can’t. But whatever. Are you vexed with the hacks and amateurs? What are your thoughts? Questions? Suggestions for what you’d like to see in upcoming classes?

I love hearing from you!

To prove it and show my love, for the month of JANUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

And yes, I am a complete and total slacker. December’s winner will be announced later because I seriously had three posts go viral. Great problem to have…but tabulating a winner? Gonna take a little time. Love you *air kiss*

Remember to check out the new classes listed at W.A.N.A International.  Blogging for Authors THIS SATURDAY.

Branding for Authors (NEXT SATURDAY). This is your best way to get PAID in the digital age. We have to cultivate that 1000 die hard fans. 

Also, I have one craft class listed. Your Story in a Sentence—Crafting Your Log-Line. Our stories should be simple enough to tell someone what the book is about in ONE sentence. If we can’t do this, often there is a plot problem. This class is great for teaching you how to be master plotters and the first TEN SIGNUPS get their log-line shredded for free, so you will be agent ready for the coming year.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

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95 Comments

How To Become a Lean, Mean, Writing MACHINE

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In my most recent branding and social media book, I talk about blogging and teach how to do it well. I’m a HUGE fan of the blog for a number of reasons. Blogging is fabulous for platform-building, cultivating a readership, and streamlining our writing. Blogging is the most stable form of social media.

Unless the Internet implodes? Blogs will remain. But blogging offers writers a significant edge beyond the platform.

Getting in THE ZONE

When we’re new, it’s tough to filter out the world and “get into the zone” where words begin to flow. We might futz with the coffee machine, check e-mail, tidy the kitchen and do everything but write. If one looks at a lot of the big name writers, many were originally doctors, lawyers and journalists.

Blogging is journalism of The Digital Age.

Many of the most effective, prolific and most highly awarded novelists began in journalism—Jack London, T. Jefferson Parker, Jonathan Maberry are the ones that quickly come to mind.

Journalists possess unique skills that can make us stronger and more successful writers. A journalist can’t wait for the muse to visit to write about that big chemical company fire. They write whether they feel like it or not. They aren’t playing for fun, they’re “playing” for keeps.

Image courtesy of Reuters.

Image courtesy of Reuters.

Many of us are working multiple jobs and serving in numerous roles—caretakers, employees, spouses, parents, grandparents, etc. The world’s job is to stop us from writing. Our ego is our enemy. Our insecurities would love to burn us and our dreams to the ground. Friends and family are often enemy agents. Not being a pessimist, just a pragmatist,

Steve Pressfield calls it The Resistance. Seth Godin calls it Retile Brain. When I started blogging, it took HOURS. I perfected every word, every line. I had the attention span of a gnat with a bad crack habit.

Now? I homeschool, have four cats and a dog and run two companies. When I’m writing, I’m present, vested and bulletproof. I’ve literally continued writing with a kitten scaling my back and Spawn whacking me with a NERF sword while Dora the Explorer blares in the background. It no longer matters.

Right now? I have Shingles. Does it hurt? Like hell…but not right now. I’ve blocked that. I’m writing.

Did this happen overnight? NO. It took practice, but this is why I’m fond of blogging. It can be a warmup. It’s running lines or spending time in the batting cage. It hones our focus and trains us to put on our game face instantly and remain fully in the zone until the play is complete.

Journalists get the story. They can think when bombs are going off and gunfire is all around. They can be pushed, shoved, beaten and only the story matters. When they’re on, they’re ON.

Tighten the Writing

Great journalists learn to hook early, get to the point ASAP, captivate attention completely and then end. We can take a lesson. If we can say it in one sentence, we don’t need five. One powerful word is better than three inferior ones. Journalists cut the fluff and go for the guts. So do superior writers.

The car hurtled west towing a swirl of black exhaust into the light of day. It was low and old, with Baja plates and a loose muffler that dangled and sparked on the dips. ~T. Jefferson Parker Iron River

Look at HOW MUCH information we glean in TWO sentences and how many questions are raised in the reader’s mind. Why are they speeding? The condition of the car. Location. Time of day. Something important is making the driver ignore a muffler that would make the rest of us stop and find a coat hangar or a mechanic. But not THIS driver.

Why?

We are ALL works in progress. I’m always hunting for ways to streamline and say more with less.

Journalists also see details others miss, meaningful details. Blogging will make you notice people and the world in a whole new way. While other writers offer the obvious—“He had dull brown hair, glasses and wore a polyester suit”—we’re offering the meaningful. “He had the kind of face you forgot even while you were still talking to him.” (Daniel Suarez, Daemon).

The Office

The Office

Immaculate Deception

Journalists make deadlines. They ship. Perfection is an illusion. We could all edit our WIPs forever and someone will not like our work. No work will be “immaculate.” That’s a lie. We cannot write books (or blogs) by committee. It’s a good way to go crazy. Just accept not everyone likes what we have to offer. Not everyone likes my blogs (GASP!). They’re too long, too short, too conversational, etc.

I got razed on a Huffington post because I used the word “awesome.” Really?

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Am I going to quit using the most awesome word in this awesome world because one person thinks the word awesome is “unprofessional”? Nope. I think that they should find another awesome blog and have an AWESOME time reading something that appeals more to their ridiculous and boring preferences.

Blogging builds rhino skin and fires out perfectionism. Writers that make a living write a lot. Let go, move on, write more. The great part about blog-training is you’ll write leaner and faster and only get better over time. The last book I wrote? The editors I hired were thrilled because they could edit the meat of my work because the draft (although imperfect) was already clean. 

Yes, there are other ways to train/hone the same skills, but I am all about doing MORE with LESS. Blogging builds the platform, reaches readers and cultivates new fans, all while helping us become better today than we were yesterday.

What are your thoughts? Are you struggling with getting in and remaining in the zone? Find it difficult to filter out distractions? Are you seeing ways you can hook earlier, end stronger? Say less with more? Are you improving when it comes to procrastination or excuses? What other ways have you trained yourself to be a better writer?

I LOVE hearing from you!

To prove it and show my love, for the month of AUGUST, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

ANNOUNCEMENTS:

Back to School!

Upcoming Classes: NEW!!! Going Pro Series

Going Pro Craft, Going Pro SocialMedia/Branding, Going Pro Business, Going Pro All the Way! (ALL THREE).

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

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111 Comments

Suck It Up & Writer Up—Preparing for Greatness

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Social media doesn’t work. Blogging doesn’t sell books. We’ll have to put out massive amounts of time and effort for no pay-off. We’ll have to learn HTML and how to manipulate algorithms to succeed and this is all for nothing. If we blog, we must write Pulitzer-quality content, but don’t bother. No one will read it, anyway.

Social media and blogging are the most soul-sucking, life-draining tasks we’ll ever have to do as authors. Quit while you can. If you aren’t already a mega-best-selling author, no one will care about you, your work or your blog.

Feel inspired?

Unless off the grid traveling, I’m always engaged with social media. I keep my “finger” on the pulse of what’s happening in my platform. Over the weekend, a Twitter follower shared an article and asked me for my thoughts.

I won’t even bother linking to the article because my goal here isn’t to put anyone down. The author of the article clearly felt overwhelmed, exhausted and disillusioned and that’s par for the course in what we do.

I can appreciate how dreadful the writer who wrote this post must feel. In fact, I never wanted to be a social media expert. I wanted to write novels. But, early on, when attending conferences and reading blogs from experts, I could see where their advice was headed.

While these experts meant well and truly wanted to help, I believed their approach was more likely to turn writers into cutters than to sell truckloads of books. I knew social media would be the ultimate game-changer, so I put aside my fiction and set a new course.

Are They Wrong?

We can debate right and wrong all we want. I feel there are likely people who use algorithms, automation, promotion, contests, newsletters and technology and are very successful at it. But this isn’t a One Size Fits All World. There are millions of people who believe in living a vegan lifestyle and actively try to convert me.

Granted, I’ve never met a veggie I didn’t love, but the simple fact is I have so many food allergies this diet would kill me. I’m not particularly a meat-eater (Psst, Don’t tell the other Texans.) But, with horrible allergies to gluten, soy, legumes and most nuts? Going vegan is an option that would make me ill, weak, and leave me malnourished.

Does this mean all the vegans of the world are wrong? Well, that’s really not what we are here to discuss. It’s an anecdote to make my point.

Here’s another while we’re here.

In college, I had friend who had the same go-to-diet every time she gained weight. Stop eating, start smoking and drink lots of Dr. Pepper. Granted, it was tempting in those years to do The Marlboro-Dr. Pepper Diet, myself. I struggled with my weight despite many, many hours at the gym and eating healthy (I didn’t realize I was allergic to gluten and dairy and that’s why I remained “fluffy.”)

It was gut-wrenching to see her svelte and thin while I wore stretchy pants. But, deep down, I knew The Marlboro-Dr. Pepper Diet was flawed. It worked short-term, but I knew it would have long-term, devastating consequences.

Image via Flickr Creative Commons, courtesy of Zoetnet

Image via Flickr Creative Commons, courtesy of Zoetnet

This is how I feel about social media. WANA is a balanced approach to social media that works with the strengths of a writer. I imagine most of you aren’t doing this “writing thing” until your dream job in high-pressure sales comes along. But WANA is not The Marlboro-Dr. Pepper Diet. You might not see big results for a long time, but your platform will be fun, healthy, and stable.

Thinking Long-Term

Recently, I’ve started the P90X program (I started it once before then gave myself EPIC tendonitis pushing a crappy mower and working in the yard). I had to stop and do yoga for about a year to allow my joints to heal enough to try again. Due to my food allergies, I already have a fabulous diet. In fact, when I went to the doctor a year ago at a Size 16 and 180 pounds, I brought my food journal and exercise journal for the previous six months.

The doctor was floored. Unless I was lying or had something hormonal going on (Thyroid?) someone with this lifestyle should NOT have been 5’3″ and 180 pounds.

I was working out, no alcohol, no sugar, GF, dairy-free, non-GMO, organic, no soy, good carbs and yet I was FIFTY pounds overweight. They did an extensive blood panel and I was textbook perfect health—aside from having three @$$es when I should have only had one. The doctors were puzzled  and so was I.

Knowing my history with food allergies, I cut out eggs and my weight began to drop. Then stopped. And there was another thing that disturbed me. I’ve always been someone who easily put on muscle, but I had no tone. NO muscle. Sure I was in a Size 6-8, but I was soft despite being active.

So, I revisited the P90X and, before starting, I calculated how many calories their plan wanted me to ingest.

2400 CALORIES? ARE YOU OUT OF YOUR MIND??????

But, I figured I’d done it my way long enough, why not try? For me, the biggest challenge has been the eating. What I’m eating is the same, just A LOT MORE and MUCH MORE FREQUENTLY. I’ve had my mind screaming, You’re eating too much! You’re going to be back at a Size 16! 

But, I tried it…and have lost roughly a pound a day. Also, I felt these lumps after a few days. OMG. Tumors? No, MUSCLES. I’m finally getting definition in my arms, shoulders and back.

And sure, 2400 calories is easy if we are eating garbage. But try getting 2400 calories of green veggies, lean protein, and limited complex carbs. Last night, I made my final chicken breast and kale and it was so hard to eat, because I’ve been in a bad habit of not eating enough.

But what do I want? Do I want to keep wearing a Medieval Torture Device (Spanx) to keep my tummy tucked in and back-fat smoothed down? Do I want to keep hiding my beefy arms under cardigans? Do I want to keep relying on caffeine for energy? No. So, in my mind, Suck it up, Buttercup.

Our bodies and our platforms reflect what we feed them and how often. Starvation and junk yield weak and ill. Thus, we always should ask, “What am I feeding my writing/platform?”

THIS?

THIS?

Or THIS?

Or THIS?

At first, it might not be easy. Just like clean-eating, it might take time for the digital “taste-buds” to catch up (and even crave) the wholesome stuff over the empty junk. This is a process.

Our Author Platform is a Living Thing

WANA platforms are designed to be organic and grow as you grow. They don’t rely on algorithms, automation or technology. They are immune to fads and work on any social site we choose. How?

Platforms cannot grow and thrive long-term on empty-calories automation and algorithms. We must be present and vested. There needs to be a human behind the tweets and posts. People sense automation and they either ignore it or resent it.

And sure, filling out a bunch of automation ahead of time seems easier, but it’s the digital equivalent of The Marlboro-Dr. Pepper Diet. Short-term we might feel spiffy, but later? BLURGH.

Once the short-term wears off, we’re left exhausted, worn out, angry, grumpy and eventually will fail to see results at all.

Want Your Blog to Grow? FEED IT FREQUENTLY

When P90X tells me to eat every 2-3 hours, it’s a hassle. I won’t lie. I’ve never been a breakfast-eater, probably because most breakfast foods were poison for so long (eggs, dairy, wheat). When I started this, I literally had to force myself to eat when I wasn’t hungry.

Good thing, though, is that P90X isn’t asking me to sit down to a seven-course meal 6 times a day. It can be three ounces of chicken and a cup of veggies, an apple, a protein bar, a handful of almonds. Small, meaningful meals regularly and consistently for long-term results.

The same can be said of blogging. In my book, I teach how to blog in a way that is very easy and will connect to readers. In fact, it can take as little as 15 minutes a day. Why? I’m not asking you to serve up an article worthy of The New York Times. I’m asking for the digital handful of almonds.

The same goes for any platform. We can tweet a handful of times a day, five days a week and that’s plenty. We can post two or three times a day during the week on Facebook. That’s plenty. Will we see earth-shattering results Week One? Likely not. But good choices over time accumulate into major results.

I love you guys and I sincerely want for you to succeed. Whether we like it or not, social media is our lifeline. It’s been one of the single largest factors for more authors earning money off their work. Thus, if we need this platform for long-term success, we need to feed it good stuff regularly for long-term health and fitness.

Writer Up—No One Can Do This FOR Us

Just like I can’t outsource my health and my body, we can’t outsource our platform. Promotional companies and PR firms simply no longer have the power they used to in a world ruled by Media Gate Keepers who stemmed information flow. Are they valuable? Sure, but we have to do the building first. They can’t do it for us.

I’d love to pay some gym bunny to do my workout for me. Can I pay her do the squats, crunches, stairs and burpees and magically my whittle my butt down to something bikini-worthy? Would that not be COOL? No work on my part, just fork out money and wait for RESULTS.

Sadly, it doesn’t work that way at the gym or on-line.

Original image via Flikr Creative Commons, courtesy of Crossfit.

Original image via Flikr Creative Commons, courtesy of Crossfit.

We need to Writer Up and show up. And to continue the analogy, I wish I looked as awesome as those folks on my P90X DVDs. Sadly, I probably resemble a chain-smoking Water Buffalo with a hangover. I can’t do all the reps. I have to take it easy in places to avoid flaring up my tendonitis. Some moves? I can’t even use weights. It is a sad…sad……..sad sight.

It may be pitiful, but it isn’t permanent ;).

I don’t have to do all the reps and all the moves. I merely have to show up. So much of social media is simply showing up. That simple. But simple isn’t always easy. My early blogs were just as ugly as these early workouts. But, I kept showing up and it made me faster, leaner and stronger. Success in anything? We can’t pay for it or wait for it we must work for it.

Original image courtesy of Flickr Creatinve Commons, courtesy of Ali Samieivafa.

Original image courtesy of Flickr Creatinve Commons, courtesy of Ali Samieivafa.

There are NO Short-Cuts to ANY PLACE Worth Going

I’d love to come up with a “Social Media Shake-Weight.” You know, some goofy “fast-results” system I could sell for BIG cash. Unfortunately, I have a conscience and vested interest in your success as writers and as people. I can’t hand you a fancy algorithm or Guaranteed 20 Step Plan to be a NYTBSA. 

Why?

Because I know many of you possess the talent to take you over the moon, but it will be character that will keep you there. I’m not in the bottle-rocket business. I want to ignite stars that burn for generations.

Social media is more than selling books, it’s learning to forge relationships, be positive even when the world is caving in, showing up when you want to stay in bed, doing the work when no one notices any results and thinks we are fools. Social media, blogging and writing teach us patience, tenacity, flexibility, self-discipline and to keep pressing for what we say we want.

It would be easy to be a writer if all we had to do was finish a book and then hand cash to a promo team to make us zillionaires. But that isn’t reality. This business is tough. It weeds out the weak, the self-centered, the impatient, the undisciplined and those who are writing for the wrong reasons or who complain, whine and are unwilling to sacrifice. Yet, on the positive side, social media, blogging and writing rewards the faithful, the diligent, the committed, the humble, the giving and the kind.

In the end? We are not alone. Yes, we need a platform, but no one said you had to do it by yourself. That’s what WANA is all about.

What are your thoughts? Do you get overwhelmed? Do you think you need to do a lot of EVERYTHING and it’s leaving you burned out? Have you learned to be faithful with baby steps? I know I am still working on that. Do you feel pressured? Like nothing you do matters? Or, have you come to that place where you’re willing to Writer Up?

I LOVE hearing from you!

To prove it and show my love, for the month of March, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less)

For a LONG-TERM plan for a fit, healthy platform, please check out my latest book Rise of the Machines–Human Authors in a Digital World

March’s WINNER—Christina Delusions of Humor

Please e-mail me your 20 pages (5000 words) in a WORD document to kristen at wan a intl dot com. Or a synopsis (750 words MAX) or a query letter (250 words). Congratulations!

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113 Comments

Blogging for Authors, and How a Banana Slicer Saved My Marriage

Image via Myndi Shafer WANA Commons

Image via Myndi Shafer WANA Commons

Whenever I teach writers about blogging, my first challenge is to talk them off the ledge from panic. What do I TALK about? I have no IDEAAAAASSSS!

*breathes into paper bag*

And I truly understand this panic, because a lot of social media experts advise writers to blog in a way that is very left-brain.

Write about writing.

Write about the industry.

Write about your process.

Write about your research.

Write about your books.

Write essays.

Write about getting an agent.

Conduct interviews.

Do book reviews.

Yet, here’s the thing, writers (especially fiction writers) are CREATIVE people. We are storytellers. When we blog merely on information, we engage the left-side of the brain, but our fiction engages the RIGHT side of the brain.

Why are we trying to build a following/fan base for a right-brain product with a left-brain TOOL?

Craft, the industry, our process, our research are our tools for our art, but they ARE NOT our art. Readers, or potential readers ARE NOT interested in the tools of our trade, rather they want to see how we USE those tools. Regular people (readers) are interested in the art, which is merely the unique “set of eyes” that permits writers to see what others can’t (but secretly wish they could).

EVERY product marketed uses the right side of the brain, from razor blades to duct tape. Madison Avenue wants us to see Michelin tires and think safety. They want cheap body wash to give us an “organic experience”, or why else pay an attractive actress to go all When Harry Met Sally with soap and a loofah on prime-time TV?

If virtually EVERY product sold uses emotion, then why do we think we are going to get traction pumping out a constant stream of information?

Writers are not, per se, experts at teaching craft or discussing changes in the industry. We are artists. A writer’s expertise is looking at the world in a unique way mere mortals can’t. THAT is what readers (fans) gravitate to. They rely on us to focus in on something they would have walked right past and make that unexceptional object or event magical.

Writers look at ordinary things in extraordinary ways. Want to be a great writer? Pay attention, REAL attention to the world around you and get good at seeing/and selling with artist eyes. Great blogging uses the world as your muse…JUST LIKE YOUR FICTION.

The best examples of this technique (that I’ve witnessed) are some of the people who leave reviews on Amazon. There are reviews that go viral simply because a reviewer had some fun (maybe a writer by trade or a regular person moonlighting as a writer for a brief moment). They took the time to elevate the ordinary to the extraordinary…and people LOVE reading what they have to say because they are FABULOUS storytellers.

I selected these entries from this banana-slicer review at Amazon, which is just page after page of gasping-for-air-clutching-one’s-sides-delight. I think I may have found my kindred spirits here. But watch how they take something so vanilla and unmemorable and turn it into something you can’t wait to share…by using the power of story.

And frankly, these reviews make me want to buy stuff. I actually just BOUGHT the Hutzler banana slicer even though I am allergic to bananas. Why? Because, I know when I’m having a bad day, I will be able to retrieve my slicer from my kitchen drawer and get a really good laugh. I am so grateful for these armchair artists, and honored to share their writing here. I hope you will go give them the 5 star reviews they deserve…and maybe buy a banana slicer to save your marriage, too.

Most Helpful Customer Reviews

20,689 of 20,850 people found the following review helpful.

5.0 out of 5 stars No more winning for you, Mr. Banana! March 3, 2011

By SW3K

For decades I have been trying to come up with an ideal way to slice a banana. “Use a knife!” they say. Well…my parole officer won’t allow me to be around knives. “Shoot it with a gun!” Background check…HELLO! I had to resort to carefully attempt to slice those bananas with my bare hands.

99.9% of the time, I would get so frustrated that I just ended up squishing the fruit in my hands and throwing it against the wall in anger. Then, after a fit of banana-induced rage, my parole officer introduced me to this kitchen marvel and my life was changed.

No longer consumed by seething anger and animosity towards thick-skinned yellow fruit, I was able to concentrate on my love of theatre and am writing a musical play about two lovers from rival gangs that just try to make it in the world. I think I’ll call it South Side Story. Banana slicer…thanks to you, I see greatness on the horizon.

10,707 of 10,801 people found the following review helpful.

5.0 out of 5 stars Saved my marriage July 30, 2012

By Mrs Toledo

What can I say about the 571B Banana Slicer that hasn’t already been said about the wheel, penicillin, or the iPhone…. this is one of the greatest inventions of all time. My husband and I would argue constantly over who had to cut the day’s banana slices. It’s one of those chores NO ONE wants to do! You know, the old “I spent the entire day rearing OUR children, maybe YOU can pitch in a little and cut these bananas?” and of course, “You think I have the energy to slave over your damn bananas? I worked a 12 hour shift just to come home to THIS?!”

These are the things that can destroy an entire relationship. It got to the point where our children could sense the tension. The minute I heard our 6-year-old girl in her bedroom, re-enacting our daily banana fight with her Barbie dolls, I knew we had to make a change. That’s when I found the 571B Banana Slicer. Our marriage has never been healthier, AND we’ve even incorporated it into our lovemaking.

THANKS 571B BANANA SLICER!

11 of 11 people found the following review helpful

5.0 out of 5 stars my life is changed forever, January 9, 2013

By

TheMightyBahamutSee all my reviews

This review is from: Hutzler 571 Banana Slicer (Kitchen)

All my life I have been wondering how to make a banana into small bite sized pieces.I spent my childhood in a basement practicing on smaller fruits like grapes before graduating to plums and even small peaches.

My parents became concerned when household fruits would turn up missing, and the day they found me hiding in the bushes enthralled with my dissection of a large apple, they decided I had a problem.

As I reached adulthood my need to slice open fruits was becoming unbearable. I would gaze longingly at bananas in the store, wondering how best to slice open their delicate flesh so I may feel their moist sticky insides. I made my first clumsy attempt around age 25.

When no one was looking I snatched a small banana from its companions, and brought it to my basement. It was a disaster, my knife-work just left a smashed and uneven mess, so I buried it in the woods lest anyone stumble upon my grizzly handiwork.

Finally I found the Hutzler 571 Banana Slicer. I used it on the next unattended banana I saw, and discovered I could now cut up and dispose of an entire banana in one swift movement! I can do it in mere seconds, or slowly lower the slicer, prolonging the ecstasy I feel seeing the bananas flesh torn open.

Thank you Hutzler 751, because of you my basement walls are lined with the peels of hundreds of bananas, and I am currently working on a mask made from the peels of all my victims sewn together.

What are your thoughts? Opinions? What is the best item you’ve ever seen reviewed? Do you think this might be a good way to practice those blogging muscles? Go write these kinds of reviews. Hey, it helps the product AND gives us practice. Something to noodle over at least :D.

I love hearing from you!

To prove it and show my love, for the month of January, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novelor your query letter, or your synopsis (5 pages or less).

NOTE: December’s winner will be announced Monday.

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of January I will pick a winner for the monthly prize. Good luck!

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.

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70 Comments

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