Posts Tagged building an author platform
Last time we talked a little about our author brand and why, these days, our brand is almost as important as the books we write. It is an awesome time to be a writer, but also a scary one. Why can’t it be like the good old days when all we had to do was write the book?
Because that world no longer exists and, frankly, it wasn’t all that great to begin with.
Granted, in the pre-digital publishing world we authors didn’t need to tweet or blog or be on-line, but it was also a world with a 93% failure rate. According to the Book Expo of America, as late as 2006, 93% of all books (traditionally and non-traditionally published) sold less than a 1000 copies. Only one out of ten traditionally published authors would ever see a second book in print.
These days, anyone can be published. This is good and bad and we can talk about that another time. But with more titles than ever before and bookstores becoming an endangered species? Our brand is our lifeline. Whether we decide to self-publish or traditionally publish is a business decision only we can make, but we still must have a viable author brand if we hope to sell books.
So What is a Brand?
There are all kinds of answers to this question, but my answer is the correct one :D .
A brand is when a name alone has the power to drive sales.
In an age where we are deluged with choices, consumers are relying more and more on brands. We rely on a brand because the NAME comes tethered to a promise. There are 753 brands of cereal, but we trust
Cookie Crunch…okay, Cheerios.
Author brands aren’t as impersonal as selling cereal, but the idea is similar. In a sea of infinite choices, who do we trust to provide an enjoyable experience?
Brands take time to create, but my way is fun. As I mentioned last time, I have ZERO interest in turning any of you into mega-marketers. I know you didn’t take up writing about spaceships or unicorns or unicorns on spaceships just to hold you until you could land that dream job selling life insurance.
Today I am going to let you into how I teach branding. I’ve never blogged about this before namely because while it isn’t complicated, it IS complex. I go into far greater detail in my book Rise of the Machines—Human Authors in a Digital World.
In the book I also show you step-by-step how to create your own unique brand. Not meaning to hawk a book, but I can’t have this blog be 20,000 words so if you desire more “meat” than what is in this blog, y’all know where you can find it ;) .
How an Author Brand WORKS
In the “olden days” before Instagram and Twitter and YouTube, the only way a novelist could build a brand was through his/her books. Think about it. Why did we (fans) love these authors? Because we felt we were part of the worlds they created.
Dean Koontz, Anne Rice, Stephen King, Tony Hillerman, David Eddings, etc. were all a part of my teenage world. They brought me love, pain, fear, resolution through their characters and stories. By getting to know the author’s characters I felt I knew the author and became emotionally bonded TO that author through story.
If you need a refresher on how that works, go re-watch Misery.
Come on! Admit it. There are some authors you would really creep out of they met you ;) .
*Drives car over Kardashians because OMG!!!! DEAN KOONTZ!*
When I decided to be the social media expert for writers, I spent over two years studying successful brands. All types. What made a brand iconic? I studied movies, fashion, soda, cars, authors, and pop phenoms.
I also studied the neuroscience behind branding. What made content go viral? Was there something about content that the human brain reacted to positively or negatively? Was all content equal? (NO) Was some content actually damaging? (YES) Is some content WAY better? (YES). I became a student of human behavior and created a step-by-step plan for writers to recreate that magic.
But for the purposes of today’s blog…
Like successful fiction, a successful brand must be HIGH CONCEPT. High concept is RIGHT-BRAINED. It is visceral and emotional.
Authors are in the business of selling feelings. It’s what we do with stories. We sell love, action, adventure, community, and happy endings.
Virtually all successful stories on the page and on the screen have harnessed what is called “high concept.” The reason Titanic was one of the most successful movies of all time is because it was “high concept”. It wasn’t a story about a doomed ship, it was a story about LOVE.
And we hear this term “high concept” in writing class, but what the heck is it?
High Concept has THREE Components:
Gives the Audience Something to Contribute or to Take Away
If virtually every successful story/movie is high concept, doesn’t it make sense that our brands should be high concept, too? We don’t write novels with titles like:
The Virtuous Semicolon
The Sentence that Kept Running
That Amazon Prime Harlot
The Dangling Participle *RAWR*
If we write books about love, why are we trying to connect with “readers” by lecturing them about punctuation?
Writers have the power to create interstellar dynasties and invent entirely new species. With various combinations of 26 letters, writers can travel in time, rewrite history or wipe out a
planet, a solar system a universe. But, the second they start a blog? Tweet? Get on Facebook?
All they can talk about is writing.
Why does all this talk of “writing” fizzle? Because “writing” is not high concept.
Trust me, readers do not give a crap about three-act structure unless we screw it up. Readers don’t care about Amazon vs. Smashwords, why we love the Oxford Comma, or how to write deep POV.
Does this mean we can’t blog about writing at all? NO. There is a difference between writing a blog about writing and creating a writing blog.
Even though I teach writing, this is not a writing blog. This is Kristen Lamb’s blog. Yes, I blog about writing and social media, but I have also blogged about zombies, my addiction to Febreze, being ADD, why I hate skinny jeans, and how to deal with bullies. And, frankly, those were the posts that went viral.
Blogging only about writing will wear you out. And the real bummer?
Articles, interviews, and reviews are all informational. This is LEFT-BRAINED content. If all we are posting is left-brained content, we have a left-brained brand. Thus I posit this:
Why are you trying to sell a right-brained product with a left-brained brand?
Writers cannot fathom why a funny kitten meme gets 50 likes, 6 shares and 17 comments, but then a post about their upcoming release gets crickets.
Which topic is high concept (right-brained)?
Is a kitten universal? Yes! People in Japan actually pay money to pet adorable cats. Are kittens emotional? Yes! If you don’t smile looking at this little guy, you likely have no soul…
Does a funny kitten meme allow others to contribute or to take something away? Yes! Odds are, you will get all kinds of comments with people sharing about their pets. Oh, Fluffernutter used to do the same thing!
Does a cute kitten meme offer something to take away? Yes. It brightened our day, so we pass it on.
Now, if I post about a new book I have coming out, is that universal? No. Is it emotional for anyone but me and my mother? Not so much. Does it offer you anything to contribute or take away? Eh, not really.
And before anyone blasts me that sharing cute kittens isn’t “real” branding activity, we need to remember that we are no longer in a world of traditional media. Yes, we need to mention that book for sale, but if it is all we talk about? It turns people off. It is also making our brand reliant on content few people will share.
Hey, my new book “Sexy in Sneakers” is now available! PLEASE SHARE.
Yep, right on that. Not.
But, if most of the time we post fun stuff others enjoy, when we DO post about a book, others are more open to doing us a solid.
Remember, when it comes to social media, content that goes only ONE direction is already dead.
If I share something in a blog on Twitter or Facebook and no one else shares? My reach is limited to the people who are following me. Social media has the best impact when content goes VIRAL. This means lots and lots of other people want to share my content.
Guess what the most likely content to go viral is?
High concept ;).
See, you guys are smart!
This is why my kitten friend above has almost a million views.
We can talk about having a new book out just like we can feel free to blog about three-act structure. But, since these topics are NOT high concept, they will never ever go viral.
We can post this kind of stuff, we just know not to camp on it.
Remember, name recognition alone is meaningless. A name only truly holds power once we tether it to an emotional experience. Which means…
Welcome to High Concept Branding
The key to creating a strong author brand is to understand what we are trying to create. We are creating a positive emotional experience and then tying that experience to OUR NAME.
Do this enough and eventually our name alone will have the power to drive sales. Btw, that is called an author brand ;) .
If we are able to produce content that 1) resonates with a wide audience 2) creates a positive emotional experience 3) by nature engenders sharing behaviors, we can do a lot more with a lot less. This also elucidates why ranting, name-calling, hyper-politicization, and spam are all behaviors that can and will tank a brand.
We will talk on this more later, but I will say that it is possible to have political, religious and social beliefs without giving everyone who sees our name indigestion. Remember we want to create a positive emotional experience. This is what ALL successful brands do. Apple, Coca Cola, Corvette, Levis, Harley Davidson, Hershey’s and on and on and on. ALL good brands capitalize on emotion. ALL strong brands use high concept.
Soap companies don’t have a thirty-second commercial about the merits of good hygiene, they show a woman moaning in the shower and having an “organic” experience. Thus, if every single successful brand is relying on the holy trinity of high concept, why are authors still spamming about their books and then confused why badgering strangers for money doesn’t work?
One Last Thing
Aside from possibly going viral, brands built on emotional connection have one major advantage—LONGEVITY. Since our brand is based on relationships and not algorithms, it is far more resistant to change. Facebook can go away and twitter can flitter and your brand will be just fine. I had Shingles and was down for MONTHS. The reason I still had a strong brand when I returned? I built it on people.
I hope this has made you feel less intimidated about creating your own author brand. We writers tend to overcomplicate stuff. A platform isn’t built overnight, but it also isn’t terribly hard. And yes, platforms built on simply sharing funny cat pics are stronger than you might have realized.
What are your thoughts? Do you now see this high concept pattern in your own behavior? The stuff you enjoy sharing? The content that gets the most interaction from others? Did the clouds part and angels sing now that you know why that dog-shaming meme scored WAY more likes than your thoughtfully crafted book review?
I LOVE hearing from you!
To prove it and show my love, for the month of SEPTEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.
For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook.
author branding, building an author platform, high concept blogging, high concept branding, how to create a brand, how to create an author blog, how to create an author brand, Kristen Lamb, Kristen Lamb Rise of the Machines, social media
We writers are kinda weird…okay, a LOT weird. We can drift to extremes if we aren’t vigilant. Either we are the non-stop All-Writing-All-The-Time Channel or we’re afraid to mention we have ever read let alone written a book lest we offend anyone. I get it. I struggle, too. We are artists and “selling” feels…ookey.
Yes, ookey is a word.
Marketing feels especially weird in The Digital Age. But why? Also, why is the ROI (Return on Investment) so dismal with traditional marketing tactics? Facebook ads are a notorious waste of money and I doubt the guy who programmed his Twitter to mention his new book five times an hour has seen a massive uptick in sales.
Perhaps death threats, but not sales :D .
I feel that, as we shift from the TV-Industrial complex of the past century and into the Digital Age, we are becoming more of a global village. Information no longer runs one direction, from sender to receiver.
Because the medium has changed. The medium always affects communication, and a lot of well-intended advice fails to account for this shift.
We Heard It the First 20 Times
As much as I rail against it, we still see the relentless book spam. Yet, we are wise to appreciate that as the communication mediums changed, society, culture and values shifted as well.
For instance, we never had America + Television. Once television became a part of our everyday life, America was different. It could not go back to the way it was before television. The change was like a chemical change, a cake that could not be un-baked. The culture changed. Our habits, language, expectations and definitions of “truth” all shifted.
Same with social media.
In the traditional paradigm, “air space” cost money. To put out an ad, a commercial spot on television or even an ad on radio cost money. Even printing off flyers and paying someone to stuff paper under windshield wipers cost money. This “cost barrier” was a sort of gatekeeper that naturally decreased the number of people who would be “advertising” their products.
Then came the Internet and social media.
Now it is FREE! for everyone to talk about goods and services non-stop. The sheer volume of people all pitching their services renders them invisible at best and highly annoying at worst. There is a lot about the new publishing world that I love, but it also has created some serious problems.
How I feel checking e-mail. Remember when we LIKED getting e-mail?
Now that everyone can be published, we are inundated with constant pitching to buy books or download free books or read reviews for books. We can’t escape it.
Posting multiple times a day about our book for sale is like us going to a cocktail party and opening a card table to take book orders. The medium has changed and so have the rules.
Yes, it is important to let people know we have a book to offer, but how we do that has changed.
In the TV-Industrial complex, people merely received information. There was no dialogue, so no social rules applied. We didn’t take offense when we saw a commercial on TV…but the TV wasn’t our “friend.” We were strictly grounded in market norms. Market norms govern commerce. We pay the price on the sticker. We use coupons. Market norms are not personal.
Yet, social media seeks to harness social norms. Social norms are governed by relationships. They are more nebulous and emotionally driven.
I open the door for you and it’s implied I don’t expect a tip.
Where social media gets sticky is that yes, we can get the benefit of social norms. For instance, many people who know and like me from social media might choose to read my book above others even though it isn’t normally a genre they’d read. Yet, we must be careful mixing marketing norms with social norms or people feel used and manipulated.
Thanks for being my friend! Here is a link to my fan page and a free book! Please leave a good review, since we are friends *wink, wink*
Yeah, not creepy AT ALL.
In the Golden Age of TV and Advertising, we accepted that commercials were just part of having entertainment on television. We didn’t “own” any of that airspace, so we willingly acquiesced. Social media changed this dynamic, and, for the first time in human history, the Internet gave us virtual territory.
Tom Anderson was highly intuitive when he called his new social network (2003) MYSPACE. Humans are territorial. Our Facebook wall is literally OUR WALL. When strangers post ads in “our space” it is irritating and personal.
Don’t be a personal space invader.
We cannot get the benefits of social norms unless we respect social norms. On social media, we use terms like “friend” and “Likes.” To humans, these words have meaning, whether we consciously acknowledge this or not. When I “befriend” someone on Twitter and they immediately DM me with a spammy message to buy their book? I am offended.
Because social norms regulate social media.
Social norms don’t mean we are against buying stuff from “friends,” but it does mean we are part of a social dance that we should respect. For instance, how many of you have kids? How many of you have had your kids come home with boxes of candy to sell for school? Who did you go to first to offload overpriced crappy candy? Family. Then friends. Then probably some coworkers.
Because no one wants to go door-to-door selling anything, let alone $4 stale candy bars.
But see how the social norms guided who you would ask, and in what order, and even how you would ask for a sale? Many of those closer relationships are happy to buy overpriced candy, but only because they know you.
Let’s look at this scenario instead.
What if I complimented a woman in the grocery store, then got her chatting about the items in her basket and what she was cooking for dinner? At first she is hesitant but as we chat she lets down her guard and talks about her cat Muffin, and how she likes to bake cookies for the church.
And just about the time she is comfortable talking to me, I ask, “Wow, if your church likes cookies, they would LOVE chocolate bars. Would you like to buy some candy?”
I bet she couldn’t get to
her wallet the door fast enough.
What To Do?
All right. Some of you might be panicking a little right now. But Kristen, how can we ever sell our book if we can’t TALK about it? I never said we couldn’t talk about our books. I said we had to adjust our approach. Sure, tweet about your book but don’t feel the need to camp on top of it ;) .
It should be clear to anyone looking at our interaction history that we are on social media primarily for the purpose of being social, NOT using Twitter of Facebook as free ad space.
We just need to apply the Golden Rule here.
Don’t just blast out a bunch of links all day. Are you lacking for stuff to read? I know I’m not. How many of you woke up this morning and said, “Gee, you know what I need? MORE information. I don’t have enough. In fact, I have far too much free time I need to fill. I hope I get some more e-mail.”
Most people are on social media because humans are wired to be social. We are looking for connections, not another news feed with commercial breaks. If we wanted that, we’d just watch TV. I joke that social media was invented to fill a need. Many of us were seriously ticked off that Show-and-Tell was canceled after Kindergarden.
We’ve never gotten over the hurt.
We like Show-and-Tell. We love participating and we love watching and sharing in return. Hey, check it out! I baked a CAKE! Look at my new BIKE! I taught myself how to make a TREBUCHET!
Strangely enough, we haven’t changed much since childhood. Making friends is easier over something nonthreatening like a pic of our cat who has shredded the new ten-pack of toilet paper. People can relate. It generates the foundation of all relationships…a conversation.
Meet my fur-baby, Odin the Ridiculously Handsome Cat (who, upon popular demand, got his own fan page)….
I’ve even memed him:
Y’all get the idea. But see how a random picture of my cat, became fun for ALL? A regular pic of my cat taking a nap transformed into something interactive. Suddenly, people who might never have before spoken to me were coming up with captions for Odin the Ridiculously Handsome Cat. Thanks Diedre Dykes!
This has nothing directly to do with selling a social media book, but it IS fun and it IS memorable and it IS the kind of content people love to contribute to and then share. These actions add up over time to create what we call “BRAND.”
Interruption Marketing DOESN’T Work
When was the last time a writer tweeted several times a day about her book and that prompted you to drop everything and go buy? When was the last time you clicked on a Facebook ad to buy something?
One of the reasons I encourage writers to blog is that a blog is very useful for passive selling. Every one of you who follow this blog know I have a book for sale (and even teach classes) even though I have never tweeted about them and never posted about them on Facebook.
How is this?
I serve first with a blog and then, at the end of my post, I mention my books or any W.A.N.A. International classes that might be of interest. So I am promoting my books and classes, thousands of times a day…but I am not doing so intrusively.
Most of you are not offended that I mention my books (I hope), namely because I gave freely, and thus reciprocation on your part feels natural. You don’t feel like I am ramming book ads down your throat.
No one likes a personal space invader.
My attitude is that some of you will read, click and even buy, but those not interested can simply quit reading at the end of the blog post. You might not buy one of my books today, but you know about them. So when the day comes that you decide you need to blog, hopefully my book will be in your mental databanks.
Since you have come to my corner of cyberspace it doesn’t feel invasive when I mention my books and classes, because I mention them in MY space, not YOURS. Also, like the picture of my cat, my blogs are interactive. I tell my thoughts, then look forward to yours. I am super blessed that my comments are a vibrant and interesting community.
See how the experience now no longer only flows one direction? Content-recievers are now content-contributors and social media is far more fun because we are all engaged.
What are your social media pet peeves? Do you see red when people post ads on your walls? Or does it not bother you? Do you buy books from people who promote a lot on Twitter? Or do you not see the tweets? Do they irritate you or make you unfollow? What are some of the areas where you see the most personal space invasion?
Do you have any ideas for future installments of Odin the Ridiculously Handsome Cat?
I love hearing from you!
To prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
***Note: I have been out of town and need time to calculate March’s winner, so will announce that NEXT BLOG POST.
Also, for more help on how to use characters to ratchet anxiety to the nerve-shreding level, I am finally back teaching and offering my Understanding the Antagonist Class on April 18th and YES, it is recorded in case you miss or need to listen again because this class is jammed with information.
I LOVE teaching this simply because our antagonists are pivotal for writing a story (series) readers can’t put down. Yet, too often we fail to harness characters for max effect. I look forward to seeing you there! I also offer the Gold level for one-on-one. Maybe you’ve hit a dead end. Your story is so confusing you need a GPS and a team of sherpas to find the original idea. Instead of wasting time with misguided revisions, I can help you triage your WIP and WHIP it into fighting form :D .
For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook.
author brand, author platform, authors and social media, book spam, building an author platform, how to sell books on social media, Kristen Lamb, market norms versus social norms, Rise of the Machines Human Authors in a Digital World, social media content, W.A.N.A. International, We Are Not alone, why interruption marketing doesn't work on social media
In my most recent branding and social media book, I talk about blogging and teach how to do it well. I’m a HUGE fan of the blog for a number of reasons. Blogging is fabulous for platform-building, cultivating a readership, and streamlining our writing. Blogging is the most stable form of social media.
Unless the Internet implodes? Blogs will remain. But blogging offers writers a significant edge beyond the platform.
Getting in THE ZONE
When we’re new, it’s tough to filter out the world and “get into the zone” where words begin to flow. We might futz with the coffee machine, check e-mail, tidy the kitchen and do everything but write. If one looks at a lot of the big name writers, many were originally doctors, lawyers and journalists.
Blogging is journalism of The Digital Age.
Many of the most effective, prolific and most highly awarded novelists began in journalism—Jack London, T. Jefferson Parker, Jonathan Maberry are the ones that quickly come to mind.
Journalists possess unique skills that can make us stronger and more successful writers. A journalist can’t wait for the muse to visit to write about that big chemical company fire. They write whether they feel like it or not. They aren’t playing for fun, they’re “playing” for keeps.
Many of us are working multiple jobs and serving in numerous roles—caretakers, employees, spouses, parents, grandparents, etc. The world’s job is to stop us from writing. Our ego is our enemy. Our insecurities would love to burn us and our dreams to the ground. Friends and family are often enemy agents. Not being a pessimist, just a pragmatist,
Steve Pressfield calls it The Resistance. Seth Godin calls it Retile Brain. When I started blogging, it took HOURS. I perfected every word, every line. I had the attention span of a gnat with a bad crack habit.
Now? I homeschool, have four cats and a dog and run two companies. When I’m writing, I’m present, vested and bulletproof. I’ve literally continued writing with a kitten scaling my back and Spawn whacking me with a NERF sword while Dora the Explorer blares in the background. It no longer matters.
Right now? I have Shingles. Does it hurt? Like hell…but not right now. I’ve blocked that. I’m writing.
Did this happen overnight? NO. It took practice, but this is why I’m fond of blogging. It can be a warmup. It’s running lines or spending time in the batting cage. It hones our focus and trains us to put on our game face instantly and remain fully in the zone until the play is complete.
Journalists get the story. They can think when bombs are going off and gunfire is all around. They can be pushed, shoved, beaten and only the story matters. When they’re on, they’re ON.
Tighten the Writing
Great journalists learn to hook early, get to the point ASAP, captivate attention completely and then end. We can take a lesson. If we can say it in one sentence, we don’t need five. One powerful word is better than three inferior ones. Journalists cut the fluff and go for the guts. So do superior writers.
The car hurtled west towing a swirl of black exhaust into the light of day. It was low and old, with Baja plates and a loose muffler that dangled and sparked on the dips. ~T. Jefferson Parker Iron River
Look at HOW MUCH information we glean in TWO sentences and how many questions are raised in the reader’s mind. Why are they speeding? The condition of the car. Location. Time of day. Something important is making the driver ignore a muffler that would make the rest of us stop and find a coat hangar or a mechanic. But not THIS driver.
We are ALL works in progress. I’m always hunting for ways to streamline and say more with less.
Journalists also see details others miss, meaningful details. Blogging will make you notice people and the world in a whole new way. While other writers offer the obvious—“He had dull brown hair, glasses and wore a polyester suit”—we’re offering the meaningful. “He had the kind of face you forgot even while you were still talking to him.” (Daniel Suarez, Daemon).
Journalists make deadlines. They ship. Perfection is an illusion. We could all edit our WIPs forever and someone will not like our work. No work will be “immaculate.” That’s a lie. We cannot write books (or blogs) by committee. It’s a good way to go crazy. Just accept not everyone likes what we have to offer. Not everyone likes my blogs (GASP!). They’re too long, too short, too conversational, etc.
I got razed on a Huffington post because I used the word “awesome.” Really?
Am I going to quit using the most awesome word in this awesome world because one person thinks the word awesome is “unprofessional”? Nope. I think that they should find another awesome blog and have an AWESOME time reading something that appeals more to their
ridiculous and boring preferences.
Blogging builds rhino skin and fires out perfectionism. Writers that make a living write a lot. Let go, move on, write more. The great part about blog-training is you’ll write leaner and faster and only get better over time. The last book I wrote? The editors I hired were thrilled because they could edit the meat of my work because the draft (although imperfect) was already clean.
Yes, there are other ways to train/hone the same skills, but I am all about doing MORE with LESS. Blogging builds the platform, reaches readers and cultivates new fans, all while helping us become better today than we were yesterday.
What are your thoughts? Are you struggling with getting in and remaining in the zone? Find it difficult to filter out distractions? Are you seeing ways you can hook earlier, end stronger? Say less with more? Are you improving when it comes to procrastination or excuses? What other ways have you trained yourself to be a better writer?
I LOVE hearing from you!
To prove it and show my love, for the month of AUGUST, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
Back to School!
Upcoming Classes: NEW!!! Going Pro Series
For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook.
advantages of blogging, blogging, blogging for authors, building an author platform, getting in the writing zone, how to become a professional writer, how to blog, journalism and writing, Kristen Lamb, WANA, writing tips
Social media doesn’t work. Blogging doesn’t sell books. We’ll have to put out massive amounts of time and effort for no pay-off. We’ll have to learn HTML and how to manipulate algorithms to succeed and this is all for nothing. If we blog, we must write Pulitzer-quality content, but don’t bother. No one will read it, anyway.
Social media and blogging are the most soul-sucking, life-draining tasks we’ll ever have to do as authors. Quit while you can. If you aren’t already a mega-best-selling author, no one will care about you, your work or your blog.
Unless off the grid traveling, I’m always engaged with social media. I keep my “finger” on the pulse of what’s happening in my platform. Over the weekend, a Twitter follower shared an article and asked me for my thoughts.
I won’t even bother linking to the article because my goal here isn’t to put anyone down. The author of the article clearly felt overwhelmed, exhausted and disillusioned and that’s par for the course in what we do.
I can appreciate how dreadful the writer who wrote this post must feel. In fact, I never wanted to be a social media expert. I wanted to write novels. But, early on, when attending conferences and reading blogs from experts, I could see where their advice was headed.
While these experts meant well and truly wanted to help, I believed their approach was more likely to turn writers into cutters than to sell truckloads of books. I knew social media would be the ultimate game-changer, so I put aside my fiction and set a new course.
Are They Wrong?
We can debate right and wrong all we want. I feel there are likely people who use algorithms, automation, promotion, contests, newsletters and technology and are very successful at it. But this isn’t a One Size Fits All World. There are millions of people who believe in living a vegan lifestyle and actively try to convert me.
Granted, I’ve never met a veggie I didn’t love, but the simple fact is I have so many food allergies this diet would kill me. I’m not particularly a meat-eater (Psst, Don’t tell the other Texans.) But, with horrible allergies to gluten, soy, legumes and most nuts? Going vegan is an option that would make me ill, weak, and leave me malnourished.
Does this mean all the vegans of the world are wrong? Well, that’s really not what we are here to discuss. It’s an anecdote to make my point.
Here’s another while we’re here.
In college, I had friend who had the same go-to-diet every time she gained weight. Stop eating, start smoking and drink lots of Dr. Pepper. Granted, it was tempting in those years to do The Marlboro-Dr. Pepper Diet, myself. I struggled with my weight despite many, many hours at the gym and eating healthy (I didn’t realize I was allergic to gluten and dairy and that’s why I remained “fluffy.”)
It was gut-wrenching to see her svelte and thin while I wore stretchy pants. But, deep down, I knew The Marlboro-Dr. Pepper Diet was flawed. It worked short-term, but I knew it would have long-term, devastating consequences.
This is how I feel about social media. WANA is a balanced approach to social media that works with the strengths of a writer. I imagine most of you aren’t doing this “writing thing” until your dream job in high-pressure sales comes along. But WANA is not The Marlboro-Dr. Pepper Diet. You might not see big results for a long time, but your platform will be fun, healthy, and stable.
Recently, I’ve started the P90X program (I started it once before then gave myself EPIC tendonitis pushing a crappy mower and working in the yard). I had to stop and do yoga for about a year to allow my joints to heal enough to try again. Due to my food allergies, I already have a fabulous diet. In fact, when I went to the doctor a year ago at a Size 16 and 180 pounds, I brought my food journal and exercise journal for the previous six months.
The doctor was floored. Unless I was lying or had something hormonal going on (Thyroid?) someone with this lifestyle should NOT have been 5’3″ and 180 pounds.
I was working out, no alcohol, no sugar, GF, dairy-free, non-GMO, organic, no soy, good carbs and yet I was FIFTY pounds overweight. They did an extensive blood panel and I was textbook perfect health—aside from having three @$$es when I should have only had one. The doctors were puzzled and so was I.
Knowing my history with food allergies, I cut out eggs and my weight began to drop. Then stopped. And there was another thing that disturbed me. I’ve always been someone who easily put on muscle, but I had no tone. NO muscle. Sure I was in a Size 6-8, but I was soft despite being active.
So, I revisited the P90X and, before starting, I calculated how many calories their plan wanted me to ingest.
2400 CALORIES? ARE YOU OUT OF YOUR MIND??????
But, I figured I’d done it my way long enough, why not try? For me, the biggest challenge has been the eating. What I’m eating is the same, just A LOT MORE and MUCH MORE FREQUENTLY. I’ve had my mind screaming, You’re eating too much! You’re going to be back at a Size 16!
But, I tried it…and have lost roughly a pound a day. Also, I felt these lumps after a few days. OMG. Tumors? No, MUSCLES. I’m finally getting definition in my arms, shoulders and back.
And sure, 2400 calories is easy if we are eating garbage. But try getting 2400 calories of green veggies, lean protein, and limited complex carbs. Last night, I made my final chicken breast and kale and it was so hard to eat, because I’ve been in a bad habit of not eating enough.
But what do I want? Do I want to keep wearing a Medieval Torture Device (Spanx) to keep my tummy tucked in and back-fat smoothed down? Do I want to keep hiding my beefy arms under cardigans? Do I want to keep relying on caffeine for energy? No. So, in my mind, Suck it up, Buttercup.
Our bodies and our platforms reflect what we feed them and how often. Starvation and junk yield weak and ill. Thus, we always should ask, “What am I feeding my writing/platform?”
At first, it might not be easy. Just like clean-eating, it might take time for the digital “taste-buds” to catch up (and even crave) the wholesome stuff over the empty junk. This is a process.
Our Author Platform is a Living Thing
WANA platforms are designed to be organic and grow as you grow. They don’t rely on algorithms, automation or technology. They are immune to fads and work on any social site we choose. How?
Platforms cannot grow and thrive long-term on
empty-calories automation and algorithms. We must be present and vested. There needs to be a human behind the tweets and posts. People sense automation and they either ignore it or resent it.
And sure, filling out a bunch of automation ahead of time seems easier, but it’s the digital equivalent of The Marlboro-Dr. Pepper Diet. Short-term we might feel spiffy, but later? BLURGH.
Once the short-term wears off, we’re left exhausted, worn out, angry, grumpy and eventually will fail to see results at all.
Want Your Blog to Grow? FEED IT FREQUENTLY
When P90X tells me to eat every 2-3 hours, it’s a hassle. I won’t lie. I’ve never been a breakfast-eater, probably because most breakfast foods were poison for so long (eggs, dairy, wheat). When I started this, I literally had to force myself to eat when I wasn’t hungry.
Good thing, though, is that P90X isn’t asking me to sit down to a seven-course meal 6 times a day. It can be three ounces of chicken and a cup of veggies, an apple, a protein bar, a handful of almonds. Small, meaningful meals regularly and consistently for long-term results.
The same can be said of blogging. In my book, I teach how to blog in a way that is very easy and will connect to readers. In fact, it can take as little as 15 minutes a day. Why? I’m not asking you to serve up an article worthy of The New York Times. I’m asking for the digital handful of almonds.
The same goes for any platform. We can tweet a handful of times a day, five days a week and that’s plenty. We can post two or three times a day during the week on Facebook. That’s plenty. Will we see earth-shattering results Week One? Likely not. But good choices over time accumulate into major results.
I love you guys and I sincerely want for you to succeed. Whether we like it or not, social media is our lifeline. It’s been one of the single largest factors for more authors earning money off their work. Thus, if we need this platform for long-term success, we need to feed it good stuff regularly for long-term health and fitness.
Writer Up—No One Can Do This FOR Us
Just like I can’t outsource my health and my body, we can’t outsource our platform. Promotional companies and PR firms simply no longer have the power they used to in a world ruled by Media Gate Keepers who stemmed information flow. Are they valuable? Sure, but we have to do the building first. They can’t do it for us.
I’d love to pay some gym bunny to do my workout for me. Can I pay her do the squats, crunches, stairs and burpees and magically my whittle my butt down to something bikini-worthy? Would that not be COOL? No work on my part, just fork out money and wait for RESULTS.
Sadly, it doesn’t work that way at the gym or on-line.
We need to Writer Up and show up. And to continue the analogy, I wish I looked as awesome as those folks on my P90X DVDs. Sadly, I probably resemble a chain-smoking Water Buffalo with a hangover. I can’t do all the reps. I have to take it easy in places to avoid flaring up my tendonitis. Some moves? I can’t even use weights. It is a sad…sad……..sad sight.
It may be pitiful, but it isn’t permanent ;).
I don’t have to do all the reps and all the moves. I merely have to show up. So much of social media is simply showing up. That simple. But simple isn’t always easy. My early blogs were just as ugly as these early workouts. But, I kept showing up and it made me faster, leaner and stronger. Success in anything? We can’t pay for it or wait for it we must work for it.
There are NO Short-Cuts to ANY PLACE Worth Going
I’d love to come up with a “Social Media Shake-Weight.” You know, some goofy “fast-results” system I could sell for BIG cash. Unfortunately, I have a conscience and vested interest in your success as writers and as people. I can’t hand you a fancy algorithm or Guaranteed 20 Step Plan to be a NYTBSA.
Because I know many of you possess the talent to take you over the moon, but it will be character that will keep you there. I’m not in the bottle-rocket business. I want to ignite stars that burn for generations.
Social media is more than selling books, it’s learning to forge relationships, be positive even when the world is caving in, showing up when you want to stay in bed, doing the work when no one notices any results and thinks we are fools. Social media, blogging and writing teach us patience, tenacity, flexibility, self-discipline and to keep pressing for what we say we want.
It would be easy to be a writer if all we had to do was finish a book and then hand cash to a promo team to make us zillionaires. But that isn’t reality. This business is tough. It weeds out the weak, the self-centered, the impatient, the undisciplined and those who are writing for the wrong reasons or who complain, whine and are unwilling to sacrifice. Yet, on the positive side, social media, blogging and writing rewards the faithful, the diligent, the committed, the humble, the giving and the kind.
In the end? We are not alone. Yes, we need a platform, but no one said you had to do it by yourself. That’s what WANA is all about.
What are your thoughts? Do you get overwhelmed? Do you think you need to do a lot of EVERYTHING and it’s leaving you burned out? Have you learned to be faithful with baby steps? I know I am still working on that. Do you feel pressured? Like nothing you do matters? Or, have you come to that place where you’re willing to Writer Up?
I LOVE hearing from you!
To prove it and show my love, for the month of March, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
For a LONG-TERM plan for a fit, healthy platform, please check out my latest book Rise of the Machines–Human Authors in a Digital World.
March’s WINNER—Christina Delusions of Humor
Please e-mail me your 20 pages (5000 words) in a WORD document to kristen at wan a intl dot com. Or a synopsis (750 words MAX) or a query letter (250 words). Congratulations!
blogging for authors, building a solid social media platform, building an author platform, does social media sell books, how to become a successful author, Kristen Lamb, publishing, Rise of the Machines Human Authors in a Digital World, writing success
Blogging is THE most resilient form of social media and one of the best tools to build an author platform. Why? Readers read blogs. Perfect snare for readers. We also own our blogs, whereas content posted on Facebook and Twitter (and other social sites) is no longer exclusively ours, meaning these sites could rearrange the digital furniture and take our posts/archives with them.
If Twitter flitters and FB implodes, blogs will remain. Blogs will continue to grow over time, and search engines LOVE them. Blogs have been going strong since the 90s. Blogging also makes us better, faster, cleaner writers and they can be harvested later for books (I.e. to use as promotion).
Whenever I teach writers about blogging, my first challenge is to talk them off the ledge from panic. What do I TALK about? I have no IDEAAAAASSSS!
*breathes into paper bag*
And I truly understand this panic, because a lot of social media experts advise writers to blog in a way that is very left-brain.
Write about writing.
Write about the industry.
Write about your process.
Write about your research.
Write about your books.
Write about getting an agent.
Do book reviews.
Talk to your characters. NOOOOOO! (*hint* Anyone who knows the characters already bought the book. To anyone else? Seriously creepy.)
Yet, here’s the thing, writers (especially fiction writers) are CREATIVE people. We are storytellers. When we blog merely on information, we engage the left side of the brain (analytical), but our fiction engages the RIGHT side of the brain (emotional). Blogs need to do this, too.
Why are we trying to build a following/fan base for a right-brain product with a left-brain TOOL?
Craft, the industry, our process, our research are our tools for our art, but they ARE NOT our art. Readers, or potential readers ARE NOT interested in the tools of our trade, rather they want to see how we USE those tools. Regular people (readers) are interested in the art, which is merely the unique “set of eyes” that permits writers to see what others can’t (but secretly wish they could).
EVERY product marketed uses the right side of the brain, from razor blades to duct tape. Madison Avenue wants us to see Michelin tires and think safety. They want cheap body wash to give us an “organic experience”, or why else pay an attractive actress to go all When Harry Met Sally with soap and a loofah on prime-time TV?
If virtually EVERY product sold uses emotion, then why do we think we are going to get traction pumping out a constant stream of information?
Writers are not, per se, experts at teaching craft or discussing changes in the industry (and regular people could care less about Random-Penguin). We are artists. A writer’s expertise is looking at the world in a unique way mere mortals can’t. THAT is what readers (fans) gravitate to. They rely on us to focus in on something they would have walked right past and make that unexceptional object or event magical.
Writers look at ordinary things in extraordinary ways. Want to be a great writer? Pay attention, REAL attention to the world around you and get good at seeing/and selling with artist eyes. Great blogging uses the world as your muse…just like your fiction ;).
Even the genius marketers KNOW we are ignoring ads more than ever. We scream past commercials or wait to watch our favorite shows when we can get them on Netflix. To combat this, they know they no longer can just offer lots of stuff CHEAP; they have to entertain. Make us WANT to watch and even share by using?
I’ll illustrate with this super-fun commercial from Samsung.
The best written examples of this technique (that I’ve witnessed) are some of the people who leave reviews on Amazon. There are reviews that go viral simply because a reviewer had some fun. They took the time to elevate the ordinary to the extraordinary…and people LOVE reading what they have to say because they are FABULOUS storytellers.
We don’t all need to be comedians to write great blogs, but maybe these can give you a good laugh and perhaps open your minds to what a blog of The Digital Age really is.
I selected entries from the banana-slicer review at Amazon, the Big Pen For Her reviews, and the Amazon reviews of Captain Trimmer’s book “How to Avoid Huge Ships.” All of these are just page after page of gasping-for-air-clutching-one’s-sides-delight. I think I may have found my kindred spirits here.
But watch how they take items so vanilla and unmemorable and turn it into something you can’t wait to share…by using the power of story.
This review is from: Hutzler 571 Banana Slicer (Kitchen)
All my life I have been wondering how to make a banana into small bite sized pieces.I spent my childhood in a basement practicing on smaller fruits like grapes before graduating to plums and even small peaches.
My parents became concerned when household fruits would turn up missing, and the day they found me hiding in the bushes enthralled with my dissection of a large apple, they decided I had a problem.
As I reached adulthood my need to slice open fruits was becoming unbearable. I would gaze longingly at bananas in the store, wondering how best to slice open their delicate flesh so I may feel their moist sticky insides. I made my first clumsy attempt around age 25.
When no one was looking I snatched a small banana from its companions, and brought it to my basement. It was a disaster, my knife-work just left a smashed and uneven mess, so I buried it in the woods lest anyone stumble upon my grizzly handiwork.
Finally I found the Hutzler 571 Banana Slicer. I used it on the next unattended banana I saw, and discovered I could now cut up and dispose of an entire banana in one swift movement! I can do it in mere seconds, or slowly lower the slicer, prolonging the ecstasy I feel seeing the bananas flesh torn open.
Thank you Hutzler 751, because of you my basement walls are lined with the peels of hundreds of bananas, and I am currently working on a mask made from the peels of all my victims sewn together.
1,445 of 1,556 people found the following review helpful
5.0 out of 5 stars Finally! You’re tellin’ me…., September 8, 2012
By DMS – See all my reviews
This review is from: BIC Cristal For Her Ball Pen, 1.0mm, Black, 16ct (MSLP16-Blk) (Office Product)
This here is a wonderful invention. Now my wife can stop stealin’ all my man pens that I leave all over the house. I sure don’t understand it bein’ a man and all, but shoo-ooot, it sure is nice that she finally found herself a pen that’s all her own.
Now don’t get me wrong fellas. If you are really in a pinch, y’all can use one o’ these bad boys to write somethin’ down. Just don’t be surprised if your paper smells a little purtier and feels a little softer than you’re used to. That part ain’t all that bad really…
I’ve actually found that I really enjoy writing letters with these pens while I’m sitting at my weather beaten desk donning my Three Wolf Moon t-shirt and a pair of zebra print Zubaz pants, and sipping a nice cup of chamomile and honey. Not sure what that means…
Should I be concerned?
I’ve started digging into the wife’s Bronte sisters collection. Taking notes with these pens on what I’m reading just feels, I dunno…right. I gotta say, I’m finally starting to understand why the wife likes reading these things so much.
You know, it just ain’t right how women have been treated throughout history. I mean, I’m starting to realize that we men just don’t really understand a lot of what a woman goes through on this earth and how she struggles to love and care and give and give and give until she can’t give no more. But I feel like I’m starting to get it, you know?
I’ve gotta be kinder to the wife. You know, listen to her. Just listen. Instead of tryin’ to fix everything and give her answers to her problems while she’s talkin’. That’s not what she needs. She needs a man to listen. She’s not looking for answers, just somebody to empathize with her and tell her she’s alright.
Got into work today and all I had was a sharpie. I feel so lost…
Kinda like… Like I was missing a part of myself you know?
Got home tonight and washed and folded all the laundry just ’cause. You know, this HGTV thing ain’t half bad. I could watch this stuff all night. Why in the world am I payin’ for the premium sports package…
Decided to take the day off this morning and just get the kids up and breakfasted and out the door. Let her sleep, she never gets to do that…
Some of the fellas from work came over today, just to see how I was doin’. They tried like gangbusters to get me to watch The Expendables with them. I eventually asked them to leave. Which they did. I gave them each a pen on the way out and thanked them sincerely for their concern.
Me and the fellas who came over yesterday have decided to have a massive sell off of all our action movies and pool our money and resources to remodel one another’s kitchens. All except Drew. Which is funny because he was the only one who refused to take a pen from me. We’re going to go over to his house later as a group and see if we can persuade him to take the pen. I just know if he writes something down with it he’ll begin to see why this matters so much to us. I don’t really know what’s come over me, but I feel wonderful. We all do. And I’m sure Drew will feel wonderful too once he is assimilated.
UPDATE: PLEASE READ:
I had a moment of clarity today. It’s a TRAP! Forget everything I’ve said – Well except for that part about bein’ a better listener and bein’ nicer to the wife and all that. That’s still true. But there’s somethin’ else goin’ on here… Somethin’ deeper. Like my mind is bein’ taken over er somethin’. I happened upon an old episode of Buck Rogers on the internet today, that’s what broke me out of this…this trance or whatever you want to call it. I have no idea how long it will be before I fall back into it. They know that I know now… They’re coming for me… There’s something in the plastic. Some kind of serum that… Someone’s at the door – Get those pens out of your house before it’s too bbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbnnnnnnnnnnnnnnnnn
UPDATE:NEVERMINDS, I AM FINE THANK YOU:
Please excuse last post. I had bout with the deliriousness. Continue to use pen. Perfectly safe. Continue to share with all friends of the male type. Go sports team!
How to Avoid Huge Ships Book Review
508 of 537 people found the following review helpful
This book is invaluable!
By Roger on August 21, 2013
When on my jet ski in the Chesapeake bay this summer I was confronted by a huge ship moving up the channel. You can imagine my horror when I realized I had only 1 hour and 45 minutes or so before the lumbering behemoth was sure to pass through my area. With no place to hide and only a water jet propelled small craft beneath me for transport, I quickly withdrew my Kindle Fire from the storage compartment beneath my seat and preceded to read the book How To Avoid Huge Ships. One hour later and with only 45 minutes to spare, I implemented the expert advice provided by the author and turned my jet ski in the opposite direction of the huge ship to avoid certain disaster.
And frankly, these reviews make me want to buy stuff. I actually just BOUGHT the Hutzler banana slicer even though I am allergic to bananas. Why? Because, I know when I’m having a bad day, I will be able to retrieve my slicer from my kitchen drawer and get a really good laugh. I am so grateful for these armchair artists, and honored to share their writing here. I hope you will go give them the 5 star reviews they deserve…and maybe buy some Bic Pens for Her to spice up your marriage, too!
***NOTE: I give a detailed blueprint how to create an author blog in Rise of the Machines–Human Writers in a Digital World. Create a blog you enjoy and that reflects your unique style and voice. I will also be teaching blogging classes at WANACon, the virtual conference you can enjoy from HOME and all recordings are included with admission (sign up HERE).***
What are your thoughts? Opinions? What is the best item you’ve ever seen reviewed? Do you think this might be a good way to practice those blogging muscles? Go write these kinds of reviews. Hey, it helps the product AND gives us practice. Something to noodle over at least :D.
I love hearing from you!
To prove it and show my love, for the month of February, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
January’s WINNER is Elizabeth Kaiser. Thanks for your comments, support and re-blogs. Please send a 5000 word WORD document, a 250 word WORD synopsis or query letter (your choice which of the three) to kristen at wana intl dot com. Congratulations!
Amazon, Bic Pen for Her, blogging tips, building an author brand, building an author platform, How to Avoid Huge Ships, how to write a great author blog, Hutzler 751 banana slicer, Kristen Lamb, Rise of the Machines Human Authors in a Digital World, WANA, WANACon, writing tips
As a social media expert, I run into all kinds of strange behavior and tips that make me scratch my head. Social media is social, meaning it’s supposed to be an extension of how we might interact with other human beings in person. Today’s post (obviously) is tongue-and-cheek, but humor can be the best teacher even if we’ve oopsed.
Tip #1—Only Use Automation
Writing a 140 characters is SUPER time-consuming. We aren’t Jack London. Besides, people LOVE talking to robots. I know when I feel lonely, I call AT&T because I know a human being will NEVER answer…EVER. Humans can be so boring and don’t offer us the option of hitting 6 if we want to hear everything they just said all over again.
Real Life Application: Program cell phones to call friends and family at regular intervals to ask for money. They’d dig that.
Tip #2—Make Sure All Preprogrammed Tweets are “Carefully Crafted”
Because when we take time to artfully craft our spam, people don’t mind. They LOVE believing a real person is there only to be fooled. It’s like when that cute guy/gal in high school pretended to want to go out with us. Now we can relive that experience as adults by being duped into thinking we were chatting with a real person who actually cared.
Real Life Application: At the holidays, volunteer to bring a Honey-Baked ham, then show with Tofurkey. They won’t know the difference if we use lots of ketchup.
Tip #3—When Programming Tweets Include Popular Hashtags
Who goes to social media to socialize? People LOVE finding a community of real people to talk to and then having it crowded out by the same advertising over and over…and over. Because research shows that it takes at least 20 times to see an annoying face before we want to punch it.
Real Life Application: When attending any party, make sure to hand out lots of fliers, advertisements and coupons. Have a children’s book for sale? Stake out bounce house parties and put ads in all the little grab bags. Kids don’t want toys, candy and stickers, they want our BOOKS. Feel free to crash weddings, graduations, bachelor parties and maybe even funerals. If potential readers aren’t coming to us, we should go to them. Find where they gather then SELL. So what if it’s against their will?
Tip #4—Make People Prove Who They Are Before Talking to Them
Twitter validation services are awesome. We love meeting someone, only to have to jump through hoops to prove our love. We even get the added advantage of being redirected off Twitter to an outside site where we’re easily hacked. How else will all our friends receive direct messages from porn sites posing as us? Nothing seals an on-line relationship like giving others a social media disease. Who will they think of when they have to spend hours removing viruses and trojans from their computers.
Can we say “Top of Mind”?
Come on! It takes three whole seconds to unfollow a bot. We need those precious three seconds to carefully craft witty preprogrammed tweets. Let the other person do the fifty hoops of leg-work to earn our trust. They have plenty of time.
Real Life Application: Whenever we meet someone and start chatting, if we like them, halt all communication until they fill out a detailed background check. Throw in a pee test to be extra sure ;).
Tip#5—Tweet LOTS of Articles—Ok, ALL Articles
Most of us, when we wake up in the morning, think, “Gee, I wish I had a super long reading list. I sure miss my college syllabus.” Those of us with a corporate job LOVE people who hit Reply ALL so we can read more. Wikipedia is a hot place to hang out. Why not bring that encyclopedic magic to Twitter?
Real Life Application: Make sure to print off a box of articles for that wedding you were invited to. Who wants to dance or flirt when they could be reading about Three-Act Structure or Intestinal Parasites? Handing people a stack of reading material is way better than getting trapped in a “conversation.”
Tip #6—Ask for Stuff Immediately
The second someone befriends us, it’s our job to send an automated link to their Direct Messages so they can do stuff FOR US. Buy our book, like our FB page, follow our blog, or even answer a really inane question (as if we care about their answer) *rolls eyes*. Hey, great to meet you. Do you like vampires or werewolves?
Real Life Application: If someone is nice to us in the grocery store, make sure to have books to sell and the ability to take credit cards on the spot. Sure, that person is trying to buy a chicken to make for dinner and now she can buy OUR BOOKS, too. Win-win. If we don’t have books for sale, we can ask for life, love or career advice from total strangers, because that isn’t creepy at ALL.
Tip #7—Tweet from Several Accounts/Identities
People on Twitter might miss out on all those “carefully crafted” preprogrammed tweets. Make sure to have anywhere from 2-7 identities sending the same messages. What’s better than spam? MORE SPAM, duh.
Real Life Application: This tactic ROCKS for singles on the dating scene. Meet a date then several times throughout the conversation, change names and accents. Multiple-Personalities are just more people to love.
Tip #8—Never Tweet ANYTHING Original Just Retweet
Again, 140 characters cuts into word count. Save time and retweet what everyone else has to say. Two clicks? DONE.
Real Life Application: Repeat what everyone else says. People love parrots, so why not harness that fluffy colorful cuteness? I know I LOVED it when my little brother repeated everything I said…until I put him in an arm-bar.
Okay, Serious Now
Twitter can be very valuable and a great place to make wonderful friends. Be real and enjoy. People are on social media to be social. We crave connection, fun and escape. If we wanted more ads we’d read the door in the bathroom stall or not bother fast-forwarding through commercials. We don’t need to be profound, deep or immensely witty to do well on Twitter, we just need to be vested, present and authentic ;).
I LOVE hearing from you!
What are some other things people do on social media that in real life would be ridiculous? I think sometimes we fail to extend that logic. Do you get tired of the same automation tweets? Have you ever bought a book because someone you friended automatically sent you a link to buy?
To prove it and show my love, for the month of January, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
WANACon is a virtual writing conference loaded with top-tier industry professionals—authors, agents, editors and best-selling authors. Right now we have an Early Bird Special. Sign Up Here.
I hope you guys will check out my latest book Rise of the Machines–Human Authors in a Digital World and get prepared for 2014!!!!
Also, this Saturday, I have a new class, Many Roads to Rome—Which Publishing Path is Best?Use WANA15 for 15% off.
Theory is great, but it may or may not jive with reality. My goal as a blogger, author, teacher is to equip you guys for success from all angles—craft, brand/platform, and business. Yet, want to know what all these have in common?
We have to DO them to get better.
We can read all the craft books in the world, but we only grow as writers by writing. We improve on Facebook or Twitter with practice. As authors, we are corporations of ONE. We need to make business decisions. The more decisions we make, the more we grow.
One of the biggest business decisions we’ll make is which publishing path to take. This is why I dedicate a lot of time to educate you guys about how all forms of publishing work in my new book. We have to choose a path that fits our personality, our lives, how much time we have, and any operational constraints (four kids, day job, genre, budget, fear of clowns).
Sometimes our plans can have the best of intentions, but we don’t know what’s going to work until we try. For instance, my first books were published indie and I’d hoped this would translate into a traditional deal. I wanted to experience all forms of publishing so I could connect better with my readers.
After two years of a proposal going nowhere in NYC? Time to change plans. Thing is, I didn’t know it wouldn’t work until I TRIED.
Some Things Can ONLY Be Learned By DOING
As an author and business owner, I can tell you that hindsight REALLY IS 20/20. I look back at dumb moves, missteps, mistakes and go, “Yeah, that was stupid.” Yet, here’s the thing, it seemed like a good idea at the TIME.
Any of you who’ve ever DATED know the feeling.
We learn by DOING. We can’t learn to ride a bike reading Internet articles. We have to hop on and expect a lot of skinned knees and elbows.
Blogging is one of the best (and most stable) forms of social media. Yet, we only get good at it by doing it. Yes, readers love this blog (and I SO THANK YOU for that), but I’ve written over 700 blogs. My first blogs?
*insert crickets chirping*
I remember not wanting to delete spammers, because it meant I’d have NO comments.
This is the best infermentation ever. You are change my mind. What is your browser? You are brilliant person! My brother recommended me here. Your site has great spam filter.
He could just be foreign, right?
As I mentioned yesterday, plan your work, then work your plan. Plans are only good if we are using them. By using them, we see the flaws, the stuff that doesn’t work and then we can CHANGE direction. That author (I mentioned Monday) who was sniveling about spending a bazillion hours on social media and his book wasn’t selling?
CHANGE THE PLAN, DUDE!
All of us start with great ideas and intentions. That’s the prototype. Yet, once we build the prototype, we need to try and wreck it. Some flaws only come to the surface when rubber meets the road.
Do Stuff that Makes Sense—CONTEXT
All righty, we’ve talked about making a plan and testing a plan, but let’s start with not making a STUPID plan. I can’t count the number of times that social media, PR and marketing experts have cited examples of success that are OVER TEN YEARS OLD. If something was successful ten years ago? Likely NOT a good plan in a completely different paradigm.
Recently I had a conversation with an Old School PR person (A BIG PR person). I was trying to impress the importance of an author blog. Actual conversation:
Expert: Well, sure a blog is great. It worked for Julia & Julia. Blog a topic and get a book deal.
Me: Blogging a topic will pigeonhole a modern author and burn them out. Blogs need to be more dynamic. The Julia & Julia example is outdated.
Expert: What do you mean outdated?
Me: Okay, the blogger had to start the blog. Then she had to blog for well over a year to capture enough interest for a book deal. So that’s another year to two years to write the book and get it to market. Then the book needed time to take off in order to be optioned by Hollywood and, last I checked, films take time to make. Another year to two years to turn the book into a script, cast and then produce the film. And aside from all of that, it’s already a four year old film. The example isn’t relevant because it’s easily eight years old. Modern audiences have been spoiled by Reality TV and want to connect emotionally as people. They want to talk about cats and zombies and laundry with their favorite authors.
Expert: Yeah *laugh* I don’t see how blogging about cats is going to get you very far.
Me: Haz Cheezburger just sold for a couple million dollars and it’s simply cat memes. Also, Jenny Lawson not only hit the New York Times best-seller list, her readers crashed Goodreads when she tried to do a Meet the Author. She blogs about cats, zombies and her fetish for taxidermy.
Expert: Jenny Who?
After the conversation, we were on the same page and the expert was awesome and generous and grateful for the help, but this illustrates a point. When people (experts) cite what worked for The Divine Secrets of the Ya-Ya Sisterhood? Use critical thinking skills. Remember that success happened in THE 1990s.
Yes, Rebecca Wells traveled to the indie bookstores and created relationships and did readings, etc. but this was before Borders and Barnes & Noble all but wiped out independent bookstores. Granted, Borders is dead and buried and B&N is hemorrhaging. This means the small bookstore is making a comeback…but it still isn’t the influencer it was in the early 90s (but feel free to pounce if it makes sense for your book).
Remember, in the 1990s most people couldn’t afford computers, the Internet was in its infancy, and the bookstore was the main point of discovery. That’s no longer the case. When we make any plan, yes look to other successes for ideas. We don’t need to reinvent the wheel. Yet, at the same time, be smart. Your time is valuable.
This is why it is incumbent upon us to be knowledgeable. What is the market climate? Who are our readers? What do they want? Where are they congregating? Is my plan relevant or am I trying to recreate ten or even twenty-year-old magic?
Then try it. Put a foot in. If The Red Sea doesn’t part? Step…out (thank you, Joyce Meyers).
What are your thoughts? Have you been Wile E. Coyote and tried stuff that just went BOOM! Stuff that seemed like a good idea at the time? Do you look back at some of the people you dated and ask, “Was I on DRUGS? How did I EVER think that was a good idea?”
I LOVE hearing from you!
To prove it and show my love, for the month of August, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
ANNOUNCEMENTS: I have a class coming up SOON, Creating Conflict and Tension on Every Page if you want to learn how to apply these tactics to your writing. Use WANA15 to get 15% off.
Also, August 21st, I am running a Your First Five Pages webinar. Bronze is $40 and Gold is $55 (I look at your first five pages) and use WANA15 for 15% off.
The webinars are all recorded in case you can’t make the time and a PDF with notes will be sent to you following the class.
Also, my new book, Rise of the Machines–Human Authors in a Digital World is NOW AVAILABLE.
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