Without Love there is No Community–Taking Back #MyWANA

We are not alone. (Image courtesy of Crazy Mandi from WANA Commons)

Many of you know about #MyWANA. I started this hashtag for a number of reasons. First, I felt that Twitter was far too full of spam. People needed a place where they could just talk to people and make new friends. Writing is a very lonely business and originally #MyWANA was a place that, when we took a break, we could always count on finding some friendly WANA to talk to. This was very useful for teaching Twitter noobs why Twitter was such a great tool. Some lone writer who had no friends could instantly become part of a community of love and support.

#MyWANA was the Love Revolution.

Lately? I believe Twitter is becoming less and less effective because of various applications like Social Oomph, Hoot Suite, and Triberr. Applications like these have even seriously hurt #MyWANA. These tools promise us this ease of automation, but I feel that people use them to be lazy (Hashtags & The Trouble with Twitter Tribbles). In fact, the link spam has gotten SO BAD on #MyWANA that people no longer go there to hang out, and that, to me, is tragic.

#MyWANA used to be a rare beacon of light on Twitter, and now it looks like every other spam-littered hashtag. Even people who claim to be WANAs have automated link after link after link. They have time to automate link spam on #MyWANA, but not enough time to come and talk to people, and today I am saying, “Enough.”

Tough Love

I’ve been kind and hinted and nudged but today I am reclaiming my hashtag. My hashtag, my rules. I tried being nice, but from this point on I will report and block any automation on #MyWANA. We set up the #WANAblogs hashtag for those who wanted to program using tools. This was to free up #MyWANA for community. Today I am enforcing that. So anyone who has programmed to tweet on #MyWANA, please change that because, as of Monday I will block and report any automation on #MyWANA. 

No Love, No Community

Here is the thing, I am really trying to help. #MyWANA doesn’t work if people aren’t on there caring, sharing and connecting. If we all just automate the #, then every tweet becomes white noise, another blast of self-promotion in a sea of me, me, me, me, look at me!

We cannot expect from others what we, ourselves, are unwilling give.

I recall being at Thrillerfest and a fellow writer was trying to convince me why I was wrong about tools. The conversation went something like this.

WOMAN: Yes, but this tool lets me program my tweets throughout the day so that I can tweet while I’m away.

ME:  So you’re a bot.

WOMAN: Oh, no. I’m not. I actually write all my tweets. I just program them to tweet throughout the day, like I said.

ME: Okay, but if you tweet and I respond, then no one is there, correct?

WOMAN: Uh, no. No one is there.

ME: And I assume you tweet links to your blog and buy your books?

WOMAN: Yes. Yes, I do.

ME: So you are automating links to read your blogs and buy your books, and the only way that works effectively is if I am actually present on Twitter so I can follow these links. Correct?

WOMAN: Um…yes?

ME: So basically you want something from me that you are unwilling to give. You are too busy and important to be on Twitter, whereas I have nothing better to do than to follow your links.

WOMAN: Oh, I see what you mean.

Here is the thing, on social media, less is more. It is actually BETTER for us to only tweet one or two times a day and it be really US than it is to program tweets. Our society is SO inundated with spam that we aren’t helping ourselves with automation. If anything, we are hurting our brand every time we send out an automated tweet. Remember what brand is:

NAME + CONTENT + POSITIVE FEELINGS = BRAND

If every time people see our name float by they associate it with spam, automation and self-promotion, that is BAD. It is estimated that there are 250 billion messages generated every day on the Internet, and 80% of those messages are spam. We have been trained to ignore this stuff, so it doesn’t WORK. 

What it Means to Be a WANA

WANAs are different.  We believe in service and community. We give first. #MyWANA should reflect that. Originally, when it was a thriving community, people paid attention to the links. Now? We have too many bots in WANA clothing. We should not demand the benefits of WANA unless we act like a WANA.

The way #MyWANA originally worked, we didn’t have to automate because our team went looking for our links to RT. If we had a fellow WANA we knew worked during the day, we would scroll the feed and look to RT it in the morning and afternoon. We served. That is the point of WANA.

Either we are going to rely on our team or bots. We cannot have both.

Anyway, I apologize that it has come to this. I know that, on WANATribe (the social network I started for writers and creative professionals), I have heard many WANAs upset that the #MyWANA is infested with bots. Yes, I want as many people as possible to join WANATribe, but WANATribe has its own unique function. Twitter is a very useful tool, especially if approached the WANA Way so I am unwilling to just abandon #MyWANA and Twitter.

What is the WANA Way? 

Service above self. Also, apply the Rule of Three: 1/3 Information (link to your blog), 1/3 Reciprocation (RT for someone else), 1/3 CONVERSATION. This is the one component that is most overlooked, and yet, especially in the Digital Age, when we are so programmed to ignore advertising, this component is the most important.

I am sorry it has come to this. I know there are probably people who have spammed #MyWANA unintentionally. No hard feelings. Just please change that in your automation. I have made clear how I feel about automation, and how I am really against any automation with hashtags, but that is my opinion. I have no say over other #s, but I do have a say over #MyWANA.

As of Monday I will block and report any automation on #MyWANA. I encourage those WANAs who have been grieving the loss of our beloved community to stand up and reclaim territory.

1. Feel free to block any automation on #MyWANA. Feel free to give warning. Maybe send a link to this post.

2. Talk! I have had a lot of WANAs talk to me on Twitter yet not use the #MyWANA. If we don’t use the # then people can’t see or join the interaction.

3. Talk more often. If we will get on there and connect, then we will crowd out the link spam. It doesn’t take that long to hop on and tweet three conversational tweets. “Wow, congratulations on the word count.” “Man, how can I always forget to eat lunch?” “I can’t wait until I can train my cat to fold laundry.”

I have no problems with tweeting a link on #MyWANA if the person tweeting is active and present. I often tweet my blog on #MyWANA but then I immediately start talking so people know I am not a bot. TweetDeck tattles on us, and I can see what tools people are using. If I see Triberr in the #MyWANA feed, I know the person is not present. As of Monday, I start blocking and reporting.

I refuse to follow or RT any automation. I encourage others who want Twitter to be authentic to do the same. Refuse to feed the beast.

Anyway, Happy Friday and I want you guys to feel encouraged. #MyWANA is a fun, enjoyable, supportive place to gather. The only way it will remain that way is if we step up and defend it. I look forward to hanging out again with you at #MyWANA. I genuinely DO care about your lives and want to know you as people.

So what are your thoughts? Have you missed the #MyWANA mojo? Are you frustrated by bots? What are your suggestions?

I love hearing from you!

To prove it and show my love, for the month of August, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

***Changing the contest.

It is a lot of work to pick the winners each week. Not that you guys aren’t totally worth it, but with the launch of WANA International and WANATribe I need to streamline. So I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

And also, winners will now have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of August I will pick a winner for the monthly prize. Good luck! Also, I will announce July’s winner probably on Monday. I am just buried in work after being gone most of July.

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.

Be a Tweep, Not a Tool–How Hashtags Can Win Friends and Influence Enemies

Today we are going to talk a little bit about Twitter. Why? Because I have some really unique methods to help you guys build massive social platforms with less work. We aren’t going to talk about all of those tips today, because your mother told me you needed to work on patience. Ha!

That and you guys have to understand the hashtag and how it works. If we don’t know how to properly use a tool, we can easily become a tool, if ya dig ;). Too many writers mistakenly believe they need to be on social media eight hours a day to build an effective platform. Um, that would be a no.

My tips involve the hashtag conversations, but if you don’t know what a hashtag is or what it does, the tips will make no sense. Feel free to scroll down if you happen to be hashtag savvy.

For the rest of you, you might find yourself asking, What the heck is that # thingy I see all the time?

Here’s the deal. If you bought my #1 best-selling We Are Not Alone–The Writer’s Guide to Social Media then you downloaded TweetDeck at the first available opportunity. Wait, what? You didn’t?

Okay…we’ll wait. *whistles, checks watch*

Kidding! But, seriously. Download TweetDeck (or a similar application. Yes, HootSuite is fine). Trust me. It will make life simpler.

What is a #? That little # symbol is going to help you build a worldwide following. I know. That’s partly how I did it.

So what is it? Well, when you first join Twitter, you are all alone…save for the celebrities that Twitter gives you, but it isn’t like you and Lady Gaga are going to chit chat (though Kim Kardashian might be available). This basically means you are going to have to make some friends or Twitter is gonna be a seriously lonely place.

Hashtags will help you meet people who love to talk about the same things you do. When you place a # with a keyword at the end of your tweet, Twitter slots your tweet into a conversation shared by people all over the world bound by topic.

Some popular writer hashtags are:

#writegoal (place daily writing goals and keep each other accountable), #amwriting, #pubtip, #indie, #amediting, #nanowrimo, #agent and the one hashtag to rule them all is, of course, #MyWANA.

Thus, when I tweet about my blog, often it looks like this:

@KristenLambTX Want to know how to use Twitter to help build your platform? (link goes here) #MyWANA #nanowrimo #pubtip

My Tweet now will not just go out to my specific followers, it will be seen by the THOUSANDS of people all over the world who might be participating in those three popular hashtag conversations.

Why I recommend you download TweetDeck is that you can slot each hastag into its own column and then follow the people and conversations. When it comes to social media, we must interact and be vested in others, or we risk being perceived as fake and selfish. The hashtag is to help us meet and converse with others. It is not a new way to spam our fellow tweeps.

Thus, to help you guys out, today we are going to talk about three Twitter Tool Tactics, but then I will follow each Tool Tactic with a Tweep Tactic. I never criticize unless I can offer a solution.

Without further ado….

Tool Tactic #1

Using an auto-tweet system with hashtags.

BAD idea. This can get you banned to Twitter Limbo.

I am totally against authors using auto-tweets anyway. If our face and name are our Twitter identity, then our tweets need to be US. Writers are not @Starbucks. We can’t get away with auto-tweets. No one expects to have a conversation with @BestBuy. They will, however, expect conversation from us. And don’t think you can cheat. People are smart and will smell an automatically generated message a mile away…and then promptly ignore you, report you or unfollow you.

At the very least, they will think you are a big fat phony, and, in an age of people looking for authenticity, that is bad. It won’t win any friends, so I recommend just avoiding anything automatically generated. We really don’t need a Thank you for following me. Check out my awesome blog (link) sent to our direct messages. It’s not personal. It’s spam….and it seriously ticks us off.

It really is better for you to tweet less, but it be genuinely you, than it is to assign a machine to pump out your message. Millions are gravitating to social media to escape spam. Bring these tactics into their sacred space and the penalty can be steep.

But, okay, you feel you must auto-tweet. Don’t say I didn’t try to talk you out of it. Do NOT include a hashtag. It is very likely you could clog up a whole column with your spam…um, tweets. Maybe you didn’t mean to, but since you weren’t present, you didn’t get to see the mess your auto-tweets were creating (think Mickey Mouse and the brooms). Then people get angry and they report you and Twitter bans you from using the most powerful tool you have to connect with people worldwide.

You could accidentally gum up all three hastag conversations like this:

@KristenLambTX Want to know how to use Twitter to help build your platform? (link goes here) #writegoal #nanowrimo #pubtip

@KristenLambTX Want to know how to use Twitter to help build your platform? (link goes here) #writegoal #nanowrimo #pubtip

@KristenLambTX Want to know how to use Twitter to help build your platform? (link goes here) #writegoal #nanowrimo #pubtip

@Kristen LambTX Want to know how to use Twitter to help build your platform? (link goes here) #writegoal #nanowrimo #pubtip

@KristenLambTX Want to know how to use Twitter to help build your platform? (link goes here) #writegoal #nanowrimo #pubtip

Now, I might have meant well, but folks on Twitter use these hashtag conversations to interact with a broader pool of people. If they see my tweet over and over and over and it is taking up the whole column, do you think it inspires them to like me? Or hunt me down with torches and pitchforks?

Also, the reason that I recommend TweetDeck is that you can see if your tweets are gumming up a column. I scan the #writegoal column to make sure I don’t already have a tweet talking about my blog in that column. If I do, I use another hashtag #amwriting or just wait to tweet about my blog. I try to only tweet 3 times a day to self-promote my blog. Morning, afternoon, evening to catch different Twitter crowds.

Tweep Tactic #1

Be a Genuine Peep

Make it a rule to promote others more than yourself, and you will rule the Twitterverse and even make some really awesome friends. Forget traditional marketing. Social media is a team effort. Help others, talk to others and just…be cool.

Twitter Tool Tactic #2

Nonstop self-promotion.

Yes, we know you have a book to sell…really. Using Twitter as a free and easy way to spam people is annoying and grossly ineffective. It is also traditional marketing, which doesn’t sell books. Never has and here is why. The best way to sell a lot of books is to write a darn excellent book. Tune into this blog Mondays and I will help you. Beyond writing a great book? Talk to people and be genuine. People buy books from who they know and who they like. That simple. Leave the spamming to the p0rn bots.

Tweep Tactic #2

Again…be cool. Just talk to people. Socialize. Let others promote you. It’s more authentic anyway.

Twitter Tool Tactic #3

Not changing the hashtags when we RT (retweet)

We all need to pay attention to this tip. All of us, at one time or another forget to delete or change the hashtags at the end of an awesome tweet we long to share. Ah, but we can unintentionally gum up an entire column with the same information and that is bad juju. Why this can be really bad is this can kill a hashtag. People will start ignoring the # or close the column or not use the # because it is always backed up with redundancy. Only you can prevent Column Constipation.

Tweep Tactic #3

Now that you know what hashtags are, add them or change them when you RT for others.

I might see a writer who has an outstanding blog…but she didn’t add any hashtags. So, when I RT, I stick in a couple. Try not to do more than 3. This isn’t a hard and fast rule, it just (to me) feels less “spammy.”

But, what if one of your peeps has a GREAT blog and they did use hashtags? If you RT and leave the same hashtags, then you risk gumming up a column with the same link. So change them.

@KristenLambTX Want to know how to use Twitter to help build your platform? (link goes here) #writegoal #nanowrimo #pubtip

RT @KristenLambTX Want to know how to use Twitter to help you build your platform? (link goes here) #amwriting #fiction #writer

Now my message will go into three totally different columns. This helps more writers SEE my blog and I don’t risk clogging up the conversation. People who follow the # conversations will really appreciate that. Also, it makes it where I don’t have to add 8 hashtags to the end. I know my tweeps will help me out.

At the end of the day, Be a Tweep, Not a Tool and success will surely be yours. Thought? Comments? Recipes for world domination using a cupcake maker and trained hamsters? Share! I love hearing from you!

And to prove it and show my love, for the month of December, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner every week for a critique of your first five pages. At the end of December I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!

I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . Both books are ON SALE for $4.99!!!! And both are recommended by the hottest agents and biggest authors in th biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books!

Dr.Twuth–Now I Need a Service for Validation? Beating the Bots

Dr. Twuth–Because social media shouldn’t make you want to drink heavily.

Welcome to Tuesdays with Dr. Twuth, here to anwer all your questions, problems and concerns about social media. Since social media (done properly) involves interacting with other humans, it is just a good plan to have an advice column handy to help navigate the emotional waters of keeping thousands of friends happy and speaking to us.

My alter ego, Dr. Twuth can be counted on to give you the best information on social media. And, since a spoon full of sugar humor, makes the I’d rather be punched in the face than read about social media marketing medicine go down, fun is always a guarantee here with me, Dr. Twuth, Text Therapist. The tips offered here are all based off my #1 best-selling books We Are Not Alone–The Writer’s Guide to Social Media  and Are You There, Blog? It’s Me, Writer.

If our goal is to build an author platform in the thousands to tens of thousands, then we will have to approach ALL social media differently than a faceless corporation or even the regular person who does not possess a goal of becoming a brand. This blog will help you rule social media–regardless of platform–without devolving into a spam bot. If social media makes you want to slam your head in a door, then you are in the right place. Just call on Dr. Twuth, because the Twuth will set you free.

On to our peeps in need….

Dear Dr. Twuth,

I found a Direct Message from “MomCat_Reviews” and the message says she “Uses TrueTwit validation service. To validate, click here,” and then there’s a link to click on. Well, I already know those kinds of links are usually from a hacker and have a virus. So I tried to send MomCat_Reviews a DM asking if she sent that Tweet and telling her I think her account might have been hacked. When I tried to send the tweet, I got a message saying, “Recipient Not Following You.” I thought someone had to be a follower to send a DM. Is that correct? And since the tweet won’t go through, I suspect a hacker sent this, and I wonder how they were able to send a DM. Do you have any advice for us about Twitter hackers?

Thanks, Dr. Twuth.
Hoping For Better Tweet Days

Dear Hoping,

You are a good tweep looking out for your peep this way. Humans have to stick together to keep the machines in their place. Your letter actually has a number of points that need addressing. First of all, validation services. DON’T USE THEM. For normal people who are only befriending a handful of peeps they know, this might be okay. But, those of us who are on social media to build a large platform need to remove as many barriers as possible to others trying to follow us.

When it comes to Twitter, it takes ONE click to remove and report a bot or offensive person. So this whole need for a validation service is kind of lazy. It isn’t like we have to get an order from a judge to remove someone. Just CLICK. We can all do this.

Validation services make people who are trying to follow us click on a link and go through steps just to follow our tweets. I can’t speak for everyone, but as for myself? I ignore anyone who makes me jump through hoops. I have real family to make me jump through hoops for approval. I figure I have enough high-maintenance relationships in life without volunteering for more.

Validation services not only make others trudge through cumbersome extra steps, but they also make them leave Twitter. This can open our followers up to hackers and phishers. Giving our Twitter followers a digital social disease is not exactly a way to make long-lasting friendships, if ya dig.

If any of you get weird tweets or DMs (direct messages) with a link to click, this is often the work of a hacker. DO NOT CLICK FISHY (PHISHY) LINKS…PERIOD. If someone sends you a tweet or DM that they saw a picture of you or a video, THIS IS A HACKER. Even if someone sends you a link via DM that looks legit, I recommend you do a little confirmation before clicking. Send this person a DM or even a tweet confirming the person actually sent you a link. It takes a half a minute and saves a lot of heartache.

And, yes, the person must be following you in order for you to send them a DM.

If you cannot DM the person and warn them they might have been phished, just send a polite tweet. Hey, I am getting odd DMs from you. You might need to change your password. If this person gets irritated or defensive, then the worst thing they can do is unfollow you. Not that this is a bad thing. High-maintenance people are almost as annoying on-line as in person, so just unfollow and move on. Avoiding toxic peeps will keep your hair from falling out in clumps. Prevention is key.

As far as what we can do to avoid bots…

Be careful what you tweet about. If you talk about s_ex AT ALL, the bots will pick up certain key words and light on you like fruit flies on an overripe banana. Same when we talk about any kind of medicines or high-tech gadgetry. If anything you mention is something spammers love to fill your e-mail with– offers for se-x, p0rn, hydroc0d0ne, peeeeenis enlarge-ment–first of all, there are better things to talk about on-line.

But, say you just came home from the hospital and want to tell your tweeps you are alive from being hit by an ice cream truck. If you tweet, Hey, I am fine. All I need is rest and oxycodone…the bots will get you.

So, we have to either not talk about these things on social media (Twitter especially) OR we can camouflage our key words. Earlier in the year when I bought a Ma_c com-puter, I always used spaces and hyphens to fool the word search technology that spammers loooove. Humans will understand what a M-ac co-mputer, an Ip0d and an XB-0x are…bots will not. This is the defense.

Ah, but the best defense is a good offense. When anyone tweets you just a link, click on their profile. If this looks like a spammer, block and report on the spot. Better yet, block and report then retweet and add @Katy456789 is a nasty spam bot. Everyone please block and report her. If Twitter gets 20 people blocking and reporting a profile, they will terminate @Katy456789 with extreme prejudice. No muss, no fuss.

You guys know I am all about teamwork. If we all go on the offensive with a Zero Tolerance Spam Policy, these bottom feeders will scurry off elsewhere. With enough collective vigilance, we could drive the spam bots to the brink of extinction, and wouldn’t that be lovely?

All the best,

Dr. Twuth

See how easy this is? Do you have a social media dilemma? Is someone making you crazy? Do you feel alone, afraid or unsexy? Leave your question in the comments or if you would like to maintain anonymity, e-mail Dr. Twuth at kristen at kristen lamb dot org. Just put GIVE ME THE TWUTH in the subject line.

I am about love and offering a human touch to this digital world. My Dr. Twuth identity is #MyWANA certified, or certifiable, I can’t recall which. But, hey, it’s free so if you don’t like my advice, I promise to give you 100% refund (There will be a $15.99 processing fee for said refund).

Let me, Dr. Twuth, help you out. Remember, the Twuth will set you free.

Tweet ya later!

Twitter Tuesday #25–Beware TADD (Twitter Attention Deficit Disorder)

Welcome to the twenty-fifth installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the thousands to tens of thousands, then we will have to approach Twitter differently than a faceless corporation or even the regular person who does not possess a goal of becoming a brand. This blog will help you rule the Twitterverse without devolving into a spam bot.

This Week’s Fail Whale–TADD or Twitter Attention Deficit Disorder

Social media changes so quickly even us experts have a tough time keeping up. There is always some new fancy tool for Twitter, some app that promises to make life easier. One key way to use social media effectively is to get good at knowing what to ignore…which is about 85% of everything offered to us. I recommend TweetDeck. Maybe there are better information management applications. But I know that if I keep swapping tools, I will never get good at the one I am using. I will also be wasting time trying to learn a new application. As writers we need our time for writing books, so we must guard our time and not get into habits that drain time and energy from our writing. TADD, if left untreated, can cause wrinkles, hair loss and a weird eye twitch.

This Week’s Twitter Tip–Be a Focused Tweeter

There will always be some new application promising new and wonderful ways to manage your tweets. Here’s the thing. If you stick with one of the more popular applications, they are keeping an eye on the competition. Let them worry about social media, you have books to write. Trust me. If there is some new app that promises to rub our feet while we tweet, and it works, and people are signing up by the hundreds? Tweet Deck programmers will raise them a neck rub AND a cup of coffee.

Yeah, wishful thinking, but you get the gist.

We really don’t have to bounce from app, to app, to app. Focus on building a community and writing great books. At the end of the day, our goal is to be an author with a rockin’ social media platform, not a social media expert of a bazillion different platforms and applications.

Tweet ya later!

Twitter Tuesday #23–Brevity & Clarity are Important

Welcome to the twenty-third installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the thousands to tens of thousands, then we will have to approach Twitter differently than a faceless corporation or even the regular person who does not possess a goal of becoming a brand. This blog will help you rule the Twitterverse without devolving into a spam bot.

This Week’s Fail Whale–The Cryptic Tweeter

OMG.02 Dont u h8 ppl who twt w/evrythng abbrv.? Dyhwp. @TEOTD ? & 182

Translation: Oh, my God. My two cents worth. Don’t you hate people who tweet everything in abbreviated form? Do your homework people. At the end of the day, I can’t understand what you are saying and I hate you.

I know Twitter makes us whittle down out golden nuggets of wisdom to 140 characters, but this is not a reason to go crazy with the text speak. Try removing some filler and Twitter is actually gr8…I mean, great practice for learning the beauty of brevity. Twitter trains us to be more concise in our thinking and communication, and I think most of us adore people who can quickly get to the point.

This Week’s Twitter Tip–Less is More

When tweeting something you desire to have others RT, do everything you can to only use 110-120 of the characters, or end the tweet with #s that your tweeps can easily delete or change. If we take up all 140 characters with our message, often what will happen is that others will not RT. We made it too hard! We also run the risk of turning our friends into a Cryptic Tweeter (above) because they are doing all they can to RT, yet still maintain the message.

Tweet ya later!

Twitter Tuesday #21–The Power of Names

 

Welcome to the twenty-first installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the thousands to tens of thousands, then we will have to approach Twitter differently than a faceless corporation or even the regular person who does not possess a goal of becoming a brand. My tips will help you rule the Twitterverse without devolving into a spam bot.

This Week’s Fail Whale–Tunnel-Vision Tweeter

There is nothing especially wrong with being a Tunnel-Vision Tweeter except that it will limit much of what Twitter has to offer. Twitter, when used properly, is about communicating and creating relationships. I know many of us are terrified of saying the wrong thing. Well, I used to be and then learned to not take myself so seriously. Your fellow tweeps are not scouring every word you type waiting to pounce if you make a mistake. This is not to give license to be stupid…*cough* Weiner *giggle*…but it is to help you relax so you’ll feel free to just hang out and chat.

Many times I will see people on Twitter who never talk to anyone else. If you pull up their profile and feed, it is one link after another or one RT after another. We can look at the tweets and see we aren’t dealing with a bot…but it doesn’t feel like we are quite dealing with a human either. Take time to talk to people. Many of us are on Twitter because we are bored, lonely, or looking for friends. The best way to make a friend is to be a friend. This Week’s Twitter Tip–Understand the Power of Names

Want to learn a tactic that will make friends faster than virtually any other habit? Get in the habit of using and remembering names. I have an uncanny recall of names. I’ve had clerks who help me whom I haven’t seen in weeks or months, and it is always so fun to see the look of shock on their faces when I call them by name. I haven’t always been good with names. Heck most of my life, I was lucky to recall my own name. Then I learned a neat technique for recalling names.

Use them. That simple.

One of the reasons we forget names, is we fail to use them. We completely bypass introductions and just start chatting. Hey, I am still guilty. But, most of the time, I go out of my way to use a person’s name at least three times. The criticism for this tactic is we risk sounding silly, but I feel we sound even sillier when we have to say, “Yeah, I know we’ve been chatting for ages, but what is your name?”

Whenever we thank someone we don’t know on Twitter for maybe a compliment or a RT, try to get in the habit of thanking that person by name. Yes, it might take a second to click on the profile, but that is the entire reason it is so special. We are giving time, effort and consideration. Look for every opportunity to call someone you don’t know by his or her name. It might seem like an insignificant detail, but it matters more than we can really appreciate. I like it when someone takes the time to use my name. Why would others be different? It adds a personal touch that will set you heads and shoulders above your peers. Why? You are taking time to make someone else feel unique, special and valued. Yes, it is a small detail, but the difference between magnificence and mediocrity is in the little things ;).

Tweet ya later!

 

 

Twitter Tuesday #20–Direct Messages & The Power of Positive Tweeting

Welcome to the twentieth installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the thousands to tens of thousands, then we will have to approach Twitter differently than a faceless corporation or even the regular person who does not possess a goal of becoming a brand. My tips will help you rule the Twitterverse without devolving into a spam bot.

This Week’s Fail Whale–The Private Praiser

I find it interesting how some people feel as if they have to send a direct message to give a compliment. There is a rule I have always tried to live by-Criticize in private, but praise in public…and praise often.

If you would like to thank someone for following, just thank them. If you loved their blog or their book, say so in the open. When we praise people openly, not only is that good for the person we are complimenting…but it makes us look good, too.

Do you like people who are stingy with their praise? I don’t. I’ve worked very hard to earn praise from people I admired, yet after all that effort with little to no acknowlegement? I gave up. We will only go to a dry well so long before we move on. Friendships are give and take.

Most of us hear where we fail or fall short. Ever worked in the service industry? I think it should be a law that everyone has to work at least one year in retail or waiting tables. People will take a day off work to complain, but so few go out of their way to say, “Good job.” Those precious few who do are like rare gems and we treasure them.

Back in high school I worked at one of those pizza places for kids…you know, the ones with all the games and the pits filled with plastic balls. It was an exhausting job that paid minimum wage. Yet, one parent took the time to write a wonderful compliment card noting how good I was with the children. I never met this mom and don’t know her name, but 20 years later I still remember that compliment.

Many of the people in our lives are quick to tell us what we forgot and where we fell short of expectations. Thus, when we come across someone who is liberal with open praise??? Wow. It is like a fresh breeze that perks up the withered soul.

This Week’s Twitter Tip–Be a Twitter Cheerleader

So many people ask how I find the energy to do so much, serve so much, blog so much and the simple answer is….you. I have so many cheerleaders that take time to tell me I am loved and appreciated, and, for you guys, I am willing to move mountains.

You want the secret to success? Praise others openly and often. We are often so starved for positive words that you will be our BFF if you just take a moment to cheer us on.

The key ingredient that makes the difference between failure and success is attitude. People LIKE positive people. We can’t get enough of them. We love them and want to help them. Their energy refreshes everyone around. Be one of those points of light, and others will want to support you.

It takes no great effort to be negative, but there are no monuments erected to critics. Criticism is easy and it’s lazy. Anyone can find problems, but it takes character and creativity to find a bright side, to look for solutions.

Tweet ya later!….

Twitter Tuesday #19–Ah, the Dreaded Follow Friday

Welcome to the nineteenth installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the thousands to tens of thousands, then we will have to approach Twitter differently than a faceless corporation or even the regular person who does not possess a goal of becoming a brand. My tips will help you rule the Twitterverse without devolving into a spam bot.

 

This Week’s Fail Whale–The #FF (Follow Friday) Blitzkrieg

Ah, Twitter. There are so many well-meaning ways we create to connect that, if not handled properly, can do more harm than good. In an effort to help all our friends know more people, we use #FF (Follow Friday), #MM (Military Monday), #WW (Writer Wednesday) and on and on. When we see # conversations like these it is intended to assist us in meeting new people…like a mixer on Twitter. Yet, executed improperly and others will feel as if they are being blasted with names.

One thing we must be mindful to remember is that not everyone 1) knows what #s do and 2) not everyone has Tweet Deck or a similar application. Why is this important? Well, a Twitter friend is only useful to us if he or she is actively participating. If we clog up their entire stream with name after name after name for apparently no reason, our actions will probably make them hate Twitter and hate us.

Most of us are gravitating to Twitter to have conversation and get a look at the links our friends found worthy of sharing. To have a peep butt in and blast us with 300 of their coolest friends can get…annoying.

Go back to the image I presented earlier….a mixer. Would you like it if somone you knew walked up to you and your friends, interrupted and said, “Hi, I would like you to meet Sally, Jim, Dave, Martha, Sheila, Jane, Henry, Fabio, Xena, Jack, Naomi, and George”?

“Um nice to meet yo–”

“Oh, and then I also think you should talk to Ursula, Victoria, Derrick, Nancy, Shawn, Kirsten, Beatrice, Larry, and Paula.”

“Well, we were just talking abou–”

“Oooh, and I almost forgot Mary and Thomas and Vernon and Yvette, Ralph, Sarah, Misty, Jojo, Steve, Barry, Patrick, Wayne and Quinton.”

Regardless how well-meaning your friend was, would this approach make you want to meet any of these people? Let alone become intimate and close friends?

Too often #FF makes me feel like I am back in high school….or giving a speech at the Oscars. Not only do I feel the need to recommend anyone who has ever spoken to me on Twitter, but then I need to thank them in return????

Oy vay! It makes me not want to #FF, #WW, or #MM at all….but isn’t there an alternative?

YES! So instead of feeling obligated to recommend every person we have ever tweeted with, let’s look to…

This Week’s Twitter Tip–The Savvy Social Tweep

The Savvy Social Tweep takes time to do introductions properly. He knows who he is introducing and works the “room” like a pro. Instead of interrrupting with a blast of names, Savvy Social Tweep is more deliberate and personal. He has the ability to make others feel like a million bucks, so his tweets are priceless.

“Excuse me, but it is #FF. You really must talk to @ClayMorganPA. He has the most amazing sense of humor and every word he tweets is gold. Now, what were you saying?”

Savvy Social Tweep knows that less is more and quality is far better than quantity. He might only have a handful of recommendations, but others take them far more seriously because they are hand-crafted, not blasted off an assembly line.

Also, because most of us fear failure and rejection and probably rarely get complimented, when others go out of their way to say something genuinely kind, sweet and complimentary….we are going to SAVE that tweet and that Savvy Social Tweep will always have a warm place in our heart.

Savvy Social Tweep is more highly regarded because he is clearly paying attention to others, and he has this rare ability to make others feel important and valued.

Twitter can have peer pressure. We feel the need to recommend everyone, and why wouldn’t we? There are so many AMAZING people on Twitter, how can we choose? We no longer have to. Well, not in the same way, at least.

If we only send out a handful of crafted recommendations, then others are less likely to feel left out, and more likely to want to make that elite list of ours. It is sort of like, no reasonable customer expects a cobbler who makes boots by hand to turn out a hundred pairs a week. Yet, if an assembly line fell short of that mark, we’d assume something was wrong. If we deliberately craft our recommendations, chances are, they will be more prized and valued.

Check out this FUNNY Oatmeal cartoon about the perils of #FF . Thank you Katja!

Tweet ya later!

T.E.A.M.–Together Everyone Achieves More

I have been involved with using social media to build platforms for a few years now, which means I’ve had a unique opportunity to see what works and what doesn’t and what fails horribly.  I choose to base my teachings off simple core truths that withstand the test of time. To me, social media is not about gadgets, it is about people. Better yet, it is about creating a community that comes together, united in purpose, and works as a team for the benefit of all.

Individual + Other Individuals=Community

Community + United Purpose= Team

I feel it is impossible to create anything worthwhile on social media if we do not, first, learn to be part of a team. We must learn to serve others first. This is why auto-tweets and a self-centered agenda will always fail. The people who will really see genuine results from social media are the ones who learn to be part of something bigger than their own wants and needs. Teams make the difference.

Coming together is a beginning. Keeping together is progress. Working together is a success. ~Henry Ford

Recently I attended a conference with a panel of PR, marketing and social media experts. Everyone on the panel advised using auto-tweets and one even offered services to tweet for writers. I found this sad because this group was missing out on the real beauty of social media. Learning to work with others as a team.

According to BEA statistics (and Bob Mayer’s great blog), in 2006 there were 1.2 million titles available. And 950,000 of those titles sold less than 99 copies. Historically, an author’s odds of selling enough books to even make a decent living have been depressing at best. But why?

Well, there are a lot of reasons and we have explored many of them on this blog. But, my two cents? Writers had no way to plug into a team. Traditionally published authors relied on traditional marketing tactics employed by the publisher (which doesn’t sell fiction) and hoped the right reviewer said the right thing and that the planets and starts aligned just right to make it to the next level. Self-published authors had even less chance of success. Speak at enough Lion’s Clubs and hope to hit the right place at the right time.

These days? The odds are improving, and I believe that is because social media allows us to network and to work as part of one cohesive force. The goal of the individual is supplanted by the goal of the group. Everyone does a little for everyone else and then everyone sees success.

For those of you who have played sports or been to team-building classes, remember the acronym for T.E.A.M.?

Together Everyone Achieves More

On social media that is certainly true. I have seen this prove true more times than I can count. For instance, back in 2008-09, I helped the DFW Writers’ Workshop put together a social media campaign to get the word out about the conference in the spring of 2009. What was so fascinating to see is that all 100+ members signed up for Facebook and Twitter. They all friended each other and when any one member posted an announcement about the conference the others followed suit. The exposure, as a result, was not linear, rather it was exponential. No one advertising guy had to go work until he was dead to spread the word about the conference. All it cost each member was 30 words a day…and the conference sold out two days after early registration…4 months before the conference.

Everyone worked together to promote the good of the whole.

When I get on Twitter or Facebook, I can see the writers who won’t get very much out of social media. They send form-letters on Facebook or post a Hi, I don’t know you and sorry for the spam, but could you Like my Fan Page?

Some free advice. If we have to open any note with an apology, then deep-down we know this is not the correct approach.

I see auto-tweets with every # in the known universe and very little interaction with others. Will authors employing these tactics sell books? Sure. But will social media be any fun? Or, will it feel like a horrid drudgery, like slogging through mud mixed with maple syrup while wearing snowshoes? Probably. Will this approach do as much as working with a team? Not likely.

When we plug in with a team, we multiply efforts exponentially.

Hypothetical example:

So some new writer hears about #MyWANA comes and hangs out and interacts. I like this person. She is really sweet and RTs for others and I see she is kind of new to Twitter and only has 30 followers. That’s a good start, but nothing that is going to rock the world. But she is authentic and does what she can to help her #MyWANA team.

The new girl tweets about her blog, which I check out and see it is well-written. So I RT and use different #s, maybe #pubtip or #amwriting. I just exposed that blog to 3000+ more people (my followers). Now someone from my network, say Piper Bayard, RTs me. Well now that blog just got an audience for a couple thousand more people. Oh, then James Rollins, who is new to Tweet Deck and also hanging out on #MyWANA sees his friends Kristen and Piper tweeted a blog, so he steps in to help and that blog now goes out to 14,000 people.

Even if we just look at this linearly, a blog that would have only been seen by a potential 100 people, now has been exposed to almost 20,000…in THREE tweets. And all it cost this new writer was a few moments of being nice to others and doing what she could to help others.

This is called working smarter, not harder. If we focus on serving our teammates, they will do the same. Together everyone achieves more.

We can spend hours sending form-letters and auto-tweeting and spamming with very little ROI, OR we can invest in serving a team and watch a miracle.

I will close today out with one of my favorite quotes:

None of us, including me, ever do great things. But we can all do small things, with great love, and together achieve something wonderful. ~Mother Theresa

I hope that, if you haven’t already, you will join us over at #MyWANA. #MyWANA is a group of writers committed to doing small things with great love to achieve the impossible.

Gather together with your fellow writers at critique and come together. Commit to supporting and promoting each other. Subscribe to each other’s blogs, RT for each other, post for each other, tell the world about your fellow writer teammates, and I assure you that the results will be nothing short of magic.

What are some ideas you might like to add? What ways do you like serving others? What are your fears or concerns? Do you feel more confident when you join a group? Do you feel that being part of a team has helped anxiety or fear of your future? What are your thoughts? Ideas? Opinions?

I love hearing from you! And to prove it and show my love, for the month of May, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.

I will pick a winner every week for a critique of your first five pages. At the end of May I will pick a winner for the grand prize. A free critique from me on the first 15 pages of your novel. Good luck!

Note: I am keeping all the names for a final GRAND, GRAND PRIZE of 30 Pages (To be announced) OR a blog diagnostic. I look at your blog and give feedback to improve it. For now, I will draw weekly for 5 page edit, monthly for 15 page edit.

Important Announcements

Make sure you join our LOVE REVOLUTION over on Twitter by following and participating in the #MyWANA Twibe. Read this post to understand how this #MyWANA will totally transform your life and your author platform.

Together We Achieve More!!!! SUPPORT THE HUMANE SOCIETY OF AMERICA! Spread the word and save a life. Sigma Force saves puppies and kittens, too. Ahhhh.

In the meantime, I hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media  and Are You There, Blog? It’s Me, Writer . Both books are recommended by the hottest agents and biggest authors in th biz.  My methods teach you how to make building your author platform FUN. Build a platform and still have time left over to write more great books! I am here to change your approach, not your personality.

Happy writing!

Until next time….

Twitter Tuesday #18

Welcome to the eighteenth installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the thousands to tens of thousands, then we will have to approach Twitter differently than a faceless corporation or even the regular person who does not possess a goal of becoming a brand. My tips will help you rule the Twitterverse without devolving into a spam bot.

This Week’s Fail Whale–The Hashtag Ho

Yes, Hashtag Ho. I thought Hashtag Hoarder might work, but Hashtag Ho was funnier. Oh, I have to be careful on this one, because I still am guilty of this if I am not careful. Hashtag Hoes loooove hashtags, and they use so many #s that the original message gets garbled and likely lost. (For those who don’t quite understand what #s do, go here).

#Writers! #Authors need to build a #social #media #platform to help sell #books and #ebooks and #manuscripts and make #friends so we can survive in #publishing. Go to my #blog about #blogging #pubtip #writegoal #writing #writer

I know that sometimes I have done this trying to make one tweet do ALL things, but I found I was missing the point when it came to Twitter. Twitter is about working as a team and building a group of friends we can count on to HELP us spread our message.

We are better off using only two or three #s, then having our community retweet (RT) and CHANGE the hashtags. Why? Well, there are a lot of people on Twitter who don’t know what the # does….so we probably just look like a lunatic with a Twitter virus that infests our messages with ##########. A good way to get unfollowed.

And others, who know what the # does might just see us as trying to take over as many # conversations as possible. In reality I think most of us are trying to be efficient, but we could be seen as rude. It is easy to forget that a message riddled with symbols might just get ignored because it isn’t easy to read.  I also think  one unintended consequence is that other people might be less likely to RT, because we already did everything ourselves. So the message ends up with far less momentum.

This Week’s Twitter Tip–The Hashtag Helper

Many of us probably would be less prone to be Hashtag Hoes if we could plug in with Hashtag Helpers. We wouldn’t be inclined to feel we needed to do EVERYTHING on our own. That has been one of the beautiful things about this new group #MyWANA. The entire purpose of #MyWANA is to boost and support each other, so I think this notion of being a Hashtag Helper has come more naturally for a group whose sole purpose is to serve each other.

Hashtag Helpers want to help others spread their influence. They know we cannot do everything alone, and this Twitter pal can be counted on to jump in and lend a hand. If they see our blog posted in #MyWANA, they immediately RT and CHANGE the hashtags so that other writing #s will benefit from the information. The incredible part of being a hashtag helper is it sets a good example. Many people on Twitter don’t think to CHANGE the hashtags.

Wow. We can really do that?

So when they see us being Hashtag Helpers, it inspires them to do the same. The more Hashtag Helpers we have on Twitter, the better place it will be for all.

Tweet ya later!